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Writing the Book

on the Visual Revolution


DECEMBER 5, 2013
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Publishers note: Every possible effort has been made to ensure that the information in this book is accurate at the time of going to press, and the publishers and authors cannot accept responsibility for any errors or omissions, however caused. No responsibility for loss or damage occasioned to any person acting, or refraining from action, as a result of the material in this publication can be accepted by the editor, the publisher or the authors. Opinions expressed are those of the authors and do not necessarily represent the views of their employers, Hyper Island, or Chute First published in the USA by Hyper Island Press Copyright Hyper Island All rights reserved. Publisher Hyper Island 250 Hudson New York, NY 10013 http://hyperisland.com Speacial thanks to Social Print Studio

About Chute
Chute is the most comprehensive visual brand engagement platform on the market today, powering everything from billboards to banner ads to native mobile apps. We believe the future of brand marketing is visual and our tools to manage, measure and drive engagement have become essential for brand marketers. Chute works with some of the worlds biggest publishers and brands including NBC News, Turner, Cond Nast, NBA, New York Times, Benefit Cosmetics and House of Blues Entertainment. For more information, visit getchute.com

About Hyper Island Executive


As the executive branch of the world-renowned Swedish digital learning institution, our goal is to help brands, ad agencies, and individuals thrive in an ever-changing digital world. We are fueled by the philosophy of experiential learning: to approach problems in multiple ways, to reflect deeply, and to draw conclusions with an open, collaborative spirit.

Writing the Book on the Visual Revolution


The Visual Revolution Summit was a day-long gathering of thought leaders from brands, publishers and agencies to discuss the opportunities and challenges facing the industry due to the onslaught of visual content.

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Both attendees and presenters tackled tough topics: the impact of visual media on publishing business models, the future of professional photography, the evolution of the newsroom, the increased accountability for brands, publishers and even politicians to be more responsive, etc.

How Do You Harness the Visual Revolution?

At the end of the day, attendees at the Visual Revolution Summit formed teams and wrote a book with the help of Hyper Island in just one hour using Instagram, Chute and Google. This is the result of this fast-paced social experiment.

Nicky Yates Candice Kilpatrick Jess Ostroff


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Did you know that you are statistically more likely to die in an airplane crash than click on a banner ad? Your online audience is searching for a human experience through the digital platform. Bookend your message in a way that appeals to the human nature.
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Content needs to be: authentic, funny, visual and timely!

Laura Mignott, Sara Walker-Santana, Bernie Davis, Ryann Flynn, Ed OBrien


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Peter Naylor, Margaret Verghese, Nimi Wariboko

Brands and publishers should quickly embrace gallery and feed formats that are social and commerce enabled.
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Channel Du Jour
Tara Nolan, J Sandifer, Monica Watson, Alanna Santini
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In this age flush with a myriad of platforms and screens, the most important things a brand needs are to discover and understand is its own voice and personality and creatively apply this through relevant platforms, technologies and media types.
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A brand new globe.


Pranav Shah, Anjali Ramasunder, Ashley Giobetti, Inaki Escudero
Close your eyes, take a deep breath, and step with confidence into #ABraveNewWorld of story telling. Give the world a chance to lead YOU.
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Gloria Cid, Piers Mathieson, Josh Race

Traditional media is made for persuading. The visual revolution is social media - built to share. A great image works anywhere in the world. But its important for brands to consistently produce content in a language that speaks to a specific audience. Capitalize with converged media, the combination of your owned, earned, and paid media. Thriving happens around being knowledgeable of data, audience, the gestalt of story, trust, and truly making a difference in the world beyond a brand making profit.

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Visual Revolution State of the Union: What Is: Internet users long for existential value through commonplace connections and emotional exchange. What Will Be: Increased technological advances are going to humanize more and more of our everyday interactions.
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Fergal Carr, Won Kim, Riki McDermott


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Emily Anne Epstein, Aaron Carrera, Thorlak Fink

In the brainstorming process, content creators, editorial or advertorial, must weigh the most the valuable way to reach their audience on the spam-to-personal spectrum.
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Every brand must create a two way engagement and dialogue with your customers and fans. Talk with your consumers - not at them!

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Christine Claxton, Aileen Faudree, Jostein Svendsen, Benjamin Lebowitz

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Peter Scully, Alex Stark, Alison Matheny, Kirby Duncan, Aron Trauring
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Success in the visual revolution requires trust & authenticity in a social context. Share-able energy encapsulates the trusted exchange of visual elements within a social web. UGC connects the audience energy with brands & media properties in a personal way for a trusted and open exchange.
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Eric Fleming, Jay Mandel, Christina Amato, Dave Bovenschulte

To be successful, brands need to act like humans. Because the fact of the matter is: you have to go beyond impressions to make an impression. The sweet spot is speaking visually. After all, a strong image speaks loudly anywhere in the world.
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Adam Khan, Jessica Gioglio, Amy Greelaw, Scott Monty

The most talked-about brands are confident, social, and visual. Let your fans tell your brand story. Recognize and reward their passion.
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Use your world and the things around you for content inspiration.

Eugene Lee, Mick Darling, Nicole Bohorad


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Step Out of the Way


Blair Bandeen, Gregarious Narain, Ken Hunter
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Trust your customers. Be authentic. Engage with emotion. Treat them to your brand. Then let THEM be real.

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VISUALREVOLUTION.COM

GETCHUTE.COM

HYPERISLAND.COM

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