This paper will explain what Social Media marketing is and how to use it effectively in your

Hire and Rental business.

Twitter, Facebook, YouTube, Blogs etc

Nearly every business person has by now heard of Twitter, Facebook, YouTube, Blogs etc. Unfortunately
many companies falsely hold the perception that these are simply the latest buzz terms of teenagers.

These tools and sites are now collectively called Social Media marketing – and for hire & rental
businesses they are quickly becoming an incredibly effective marketing tool.

What is Social Media Marketing?

Social Media marketing is considered to be different from traditional marketing approaches, such as print
and TV advertising. Defining it can be difficult so using a comparison to traditional media is helpful.
The am
mazing gro
owth and
d Business importa
ance of So
ocial Med
dia Marketing!
The impact of Sociaal Media ma
arketing onn businesses
s is incredib
ble. The siz
ze and scop
pe of this im
mpact is
demonsttrated in the video bellow. The vid
deo has bee
en an internet sensation!

The Impact Soccial Media Marrketing has on

T
B
Business..

The Tw
witter Effe
ect on Ourr Web Tra
affic
The impact of socia
al media maarketing on web traffic
c can be quuick and subbstantial. For examplee, the
graphic below is a snap
s shot of
o the drammatic impactt of using Twitter
T to m
market this particular web
w site.

Making
g Sense of
o it All
If you arre new to Social
S Mediaa Marketingg is can be c
confusing. So let’s try and make some sens
se of it all.
Let’s use
e an examp ple of a Partty Rental Company.

Target Market

• Geographic
G c segmentt Local Reg
gion
• Demograph
D hic segmennt

o 18-32
2 year old women:
w pro
ospective brides
o 40-60
0 year old parents:
p financiers and
d payers for the prosp
pective bride
es dreams

Key
K Messag
ge by Targ
get Segme
ent

o Segmment One 18
8-32 year old
o women: That Marquee Weddin ngs are Sty
ylish and Ro
omantic
o Segmment Two 40
0 -60 year old
o parents
s: That Marquee Wedd
dings are th
he most cosst effective
solution

Most Efffective Sa
ales Lead Source -
Rankings

A survey of
o US Smalll Businesses by
Adology foound that:
Broken do own by speccific media, 44% of
responden nts ranked online
o adve
ertising as
effective, followed
f by
y direct maiil (32%),
Yellow Pagges (28%), and newsp papers
(27%).

58% plan to spend mmore on soccial

networkingg in 2009, but the ma
ajority are
not using other emerrging media
a beyond
il d b it
1. The first requirement is to stimulate the market demand by creating awareness
amongst the target segments of Marquee Weddings.

Newspapers & Magazines

The traditional approach would be to write an article or advertorial
for the local newspaper and or a magazine creating the romantic
image whilst promoting the affordability. In return for publishing the
article it is generally expected that advertising be undertaken –
range $2000 plus. The local news paper has the advantage of
reaching the geographic market.

The question is would the article be actually read? Do 18-32

year old women read the local newspaper?

Blogs (Web logs)

The social media approach would be to write a Blog article.
Effectively a Blog is a self publishing tool, free to install (Wordpress
is the most popular) and even easier to use. The blog can be
installed as a child domain of your web site. Write the same article
on your blog, in fact write four, five or six articles if you want on the
same subject. You can even easily insert video and pictures to help
create the romantic image.

Twitter
Now you want to attract your target markets to the blog articles. The
first step is to add key words to your article, eg weddings, romance,
marquees, affordable, “your local region” etc. Second, and arguably
the most effective is to use Twitter. There are various descriptions of
Twitter, but Time Magazine’s is best – it is a pointing tool. Once you
have posted your article, simply Tweet it on Twitter. “Romantic
Wedding ideas – insert link to your article”. Unlike traditional media,
you can in fact re-tweet the same article once a day or every week if
you want.

Do you think 18-32 women are likely to seek information from

the internet or local paper?

2. The Second Requirement is to Convert Interest to Sales Inquiries

Having created interest from your prospective target segment, you now need to convert it to a lead.

Traditional Marketing
If someone reads your article and would now like to find out more
information, they have get up and either walk to the phone or to the
computer to email you.

It is effectively a break in their concentration and with it the risk

of no action being taken.
 Social Media Marketing
This break is reduced in social media marketing as they are already
on a computer. Most Social Media includes a link to contact you most
often via email, this ability to reduces the risk of a break in
concentration, hence increases the likelihood of them taking action to
contact you for more information.

But what is it that they are really after, .

Well it’s more information!!

Ideally you should allow people
to browse what they want and
then to send to you a list of
their requirements Not via email
but integrated into your
marketing system!

This whole process is then one

continuum where they can be
taken from interest to inquiry
with out any break in
concentration.

Additional BOLT ON Modules:

• Accounting
• Appointments
• Deliveries
• Inventory
• POS

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YOU can upload and manage your own Website content and all your Social
Media marketing from within one software program eliminating costly Web
Site Developers who charge for every change to the site!
  

FREE Online Demonstration.

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So strongly do we believe in the benefits of Social Media Marketing for the Hire and Rental industry, we have
created an information hub on the subject. This hub can be found at Rental Software and Hire Software Blog

To find our more or to take advantage of the free report offer – please email us at Making Life Ezy Sales or phone us
on 1300137337 (Australia only), international +61 2 90372809.