Tourism Sector Profile New

SECTOR PROFILE
Tourism
INDEX
1 Gujarat Snapshot
2 Introduction to the Sector
3 Sector Analysis
4 Mapping
pp g Investment Locations
5 Support Infrastructure
6 Leading Industry Players
7 Government Initiatives
8 Key Contacts
2 Tourism Corporation of Gujarat Ltd (TCGL)

1
Gujarat Snapshot

Gujarat: Growth Engine of India
Population 50 million (5% of India)
Geographical Area 196,000 sq. km (6.19% of India) Composition of GSDP as per Economic Activity
Literacy Rate 69.14 % (National Literacy Rate: 61%)
GSDP (at current price) USD 52.8

52 8 billion
20.2%
Revenue Surplus INR 1802.85 Crore (2006-07 – RE*)
41.5%
Exports 14.3% of India
Urbanization rate 38% (vis

(vis-à-vis
à vis India’s
India s 28%)
38.3%
Per Capita Power Consumption 1,354 units (National Average: 665)
Cellular Connection 41 per 1000 persons (National Average: 26)
Cellular Subscriber 10.3 million
Motor Vehicles 118 per 1000 persons (National Average: 57) P r im a r y S e c t o r
S e c o n d a ry S e c to r
Irrigated area as % of GCA* 32.15%
T e r t ia r y S e c t o r
Villages Electrified 100%
Sex Ratio 870 Females : 1000 Males
Inflation rate (WPI) 9.3 %

Source: CMIE, Monthly Review of Gujarat Economy, October
2007 Social Economic Review 2006
2007, 2006-07
07
*GCA – Gross Cropped Area, *RE – Revised Estimate

Gujarat: Growth Engine of India
Gujarat accounts for 15.14%
15 14% (USD 114.52
114 52 bn) of the total ¾World’s
¾World s largest hub for diamond processing
¾World’s 2nd largest producer of gold jewellery

investments (IEM+LOI+DLI) in India; highest amongst all
¾World’s largest producer of Psylium husk, Fennel seed and
States
Castor
It contributes
t ib t 16% off total
t t l national
ti l industrial
i d t i l production
d ti ¾W ld’ largest
¾World’s l t grass roott petroleum
t l refinery
fi
and accounts for 25% of India’s cargo ¾World’s 3rd largest steel hub at Kutch
¾Asia’s largest producer of denim and wall clocks

The State has 83 product clusters with 202 functional
industrial estates and 51 Special Economic Zones (SEZs)
Sectoral Break-up of Industrial Production in Gujarat
The proposed Delhi Mumbai Industrial Corridor is 6%
2% 27% Chemicals & Pharma
expected to cover 38% of length in Gujarat, which will
6%
P
Petroleum
l
accelerate the economic growth in the State 7%
Engineering
The development of several specialised industrial regions, 9%
Food Processing
such as the Petroleum, Chemicals and Petrochemicals
Textiles & Apparels
Industrial Region (PCPIR) act as major growth driver for
Metalurgical industries
industrial development
9% Mineral based industries
34%
Source: Socio-Economic Review,, Gujarat
j State 2006-07;; Secretariat for Industrial Assistance Statistics Others
October 2007, Department of Industrial Policy & Promotion (Government of India)

2
Introduction to the Tourism Sector

Introduction
Gujarat has immense potential to become a major tourist destination. Its historical
monuments
t representt the
th greatt religions
li i off Asia
A i – Hindu,
Hi d Buddhist,
B ddhi t Jain,
J i Islamic,
I l i
Parsee and Sikh.
Kite Festival
For eco-tourists, the state offers opportunities to see a wide range of wildlife including the
Asiatic lion and Indian wild ass,, endangered
g antelopes,
p , a variety
y of deer, etc. It has
India’s first marine national park. Gujarat is also one of India’s most important areas for
birdwatchers. Culture
There are more than 400 archaeological sites in the state including some of the most
substantial excavations of Indus Valley civilization period at Lothal (near Ahmedabad),
Surkotada and Dholavira (in Kutch).
The archaeological zone of Champaner - Pavagadh have been acclaimed by UNESCO as Asiatic Lion
the “World Heritage
g Site” because of its g
great mosques,
q , temples,
p , stepwells
p and
forts. The Wild Ass sanctuary,Dholavira Harappan City and Rani-Ki-Vav are in the
process of getting status of the World Heritage site.
Gujarat has many enchanting tourist places, memorable historic monuments and sacred
Art & Craft
pilgrimages, depicting the glorious cultural heritage, which can attract both Indian and
international travellers.
The state has important pilgrimage places like Dwarka, Somnath, Dakor, Ambaji, etc for
Hindus, Udwada, Navsari and Surat for Parsees, Palitana, Girnar, etc for Jains.
Source: India Guide Gujarat, 2007; Vision 2020, GIDB

Introduction
Medical tourism is seen as having a particularly high growth potential because of
the availability of high-quality, low cost surgeries at Gujarat’s hospitals. Fi 1:
Fig. 1 Investments
I t t in
i Tourism
T i sector
t during
d i
VGGIS 03, 05, 07
The large population of people of Gujarati origin in America, Europe and Africa 40 12000
Nu m b er o f M o Us
10793
10000
can be a major growth driver for this segment of tourism.
In vesstm en ts
30
8000
7352
20 34 6000
The domestic air-traffic
air traffic in Gujarat increased from 1.21
1 21 million in 2005-06
2005 06 to 4000
3676
10 14 2000
1.93 million in 2006-07 and the international air-traffic increased from 0.13 7
0 0
million in 2005-06 to 0.33 million in 2006-07. Deccan Airways has started 2003 2005 2007
Year
Helicopter services at Girnar for the tourists. MoU Investment
In the month of November 2007 there was arrival/departure of 621 international

flights from Ahmedabad. Kuwait Airlines, Jet Airways, Air India, Al Arabia, 10.6%
Fig. 2: Average Contribution of Tourism to GDP
Qatar, Singapore Airlines, Emirates are the international flights from
Ahmedabad. Most of the leading Indian airlines – Indian, Jet, Kingfisher, Air 10.6%
Sahara, Deccan, Spicejet, Go, etc have flights to and from Ahmedabad.
5.3%
Total of 33 Memorandum of Understanding (MOUs) involving an investment of 2.5%
10 793 crore (USD 2.57

10,793 2 57 billion) were signed at 2007 Vibrant Gujarat Global
Gujarat India World
Investor's Summit (VGGIS). Tourism sector registered an increase of 47 % over
investments in 2005 VGGIS
Source: Industries Commissionerate,2007; Accelerating Growth in Gujarat, CII

Introduction
Fig. 3: Average Tourist Spend (one person per day)
The State witnessed total 12.34 million tourists during 2006 – 07 out of
which 12.1 million were the domestic tourists and 0.20 million foreign Domestic Tourists Foreign Tourists
$700- $1250
tourists. The average contribution of tourism industry to the State’s GDP is Rs. 630 1050
Rs. 500
close to 2.5 %, while the comparable figure for India is 5.3%. The average
foreign tourist spend per person per day is close to USD 700 to 1050 in Gujarat India Gujarat India
Gujarat

3
Sector Analysis

Key Current Statistics
Fig. 4: Gross Tourist Flow 2006 - 07
The total flow of tourist during the year 2006 – 07 was 12.34 million and 12.5
recorded a growth of 15% over the previous year. Growth of 18.5% was 12
observed in the tourist flow from foreign countries during 2006-07. With a 11.5 12.34
number of more than 2 Lacs foreign tourists in 2006-07 and around 1.75 Lacs in 11
2005-06. 10.5
Ahmedabad, Ambaji and Dwarka are the major tourist destinations which
Ahmedabad 10 10.7
9.5
invited maximum number of tourist in Gujarat. These three destinations
2005 - 06 2006 - 07
accounted for 33% of total tourist flow
Year
Almost 78% of the tourist flow in 2006 – 07 was from within Gujarat. The share
of other Indian states was 20.6%. The foreign tourists accounted for 1.68% in the Tourist Flow
total tourist flow

Fig. 5: Tourists Origin (2006 – 07)
The majority of tourist visit for the business purpose (53%) in the state,
2%
subsequently followed by religious visit (35%). 8% of the of the tourist visit for the
leisure purpose, which is showing an increase in the trend 21%
Table 1: Purpose of Tourist Flow

(Numbers in million)
Purpose 2004-05 Flow 2005-06 Flow 2006-07 Flow
Number % Number % Number %
Business 4.06 54 5.87 55 6.53 53
Leisure 0.39 5 0.51 5 0.96 8

77%
Religion 2.81 37 3.84 36 4.33 35 With in Gujarat OIS * Foreigners

Other 0.34 4 0.48 4 0.53 4
* OIS – Other Indian States
Total 7 61
7.61 100 10 70
10.70 100 12 34
12.34 100
Source: Tourist Flow in Gujarat, TCGL, Annual Report 2006 - 07

Key Current Statistics
Fig. 6: Purpose of Tourist Flow (2006-07) Fig. 7: Individual Destination Flow from Other States (2006-07)
4% 4% 3%
4% 22%
4%
4%
35% 4%
53% 5%
7% 18%
8% 11%
14%
Business Leisure Religion

g Other Ahmedabad Dw arka Vadodra
Surat Becharaji Ambaji
Junagadh / Girnar Jamnagar Rajkot
Bharuch Gandhinagar Somnath
Key Highlights
Gujarat attracts around 12 million domestic tourists per annum (2006 – 07)
Gujarat has large number of theme restaurants,

restaurants multiplexes and water parks
More than 2000 Fairs and Festivals – Important state for Event-based tourism especially based on Navratri, Kite Festival
and Tarnetar Fair etc.
Source: Tourist Flow in Gujarat, TCGL, Annual Report 2006 - 07

Value Chain Analysis
The Tourism Value Chain concentrates on meeting and exceeding visitors expectations of the ‘internal’ quality of a destination.
Th
Those aspects
t off a destination
d ti ti thatth t involve
i l every step
t from
f pre-visit
i it image,
i marketing
k ti and
d after
ft sales
l care and
d commitment
it t
Each stage of the visitors journey is an important aspect. A quality experience along each of the stages would result in a
satisfied customer, who will talk to friends and family about their good experience
There are many ways in which the businesses in an area can be made easy for visitors journeying along the chain. Each
stage proposes ways in which the key principles can be incorporated into actions. This way would create a sustainable
approach to the quality a tourism destination offer
“T
“Tourism
i Value
V l Chain”
Ch i ”
Backward
Linkages
Pre Visit Image

Marketing &
/ Information Logistics Operations
Promotion
Farewell
Information Attractio Infrastructure After visit
Journey to Initial Places Places to &
at n& & memory &
destination Welcome to stay eat Return
destination Activities Environment contact
Bookings Journey
Marketing Services

Emerging Areas
S i it l tourism
Spiritual t i
“Well being “ Tourism
Heritage Tourism
Cultural tourism
Sun and beach

Sports- Water and Adventure Sports
Nature tourism
U b and
Urban d Rural
R l tourism
t i
Cruises
Theme Parks
Meetings and Conferences- Convention Centre

Golf Tourism
Source: Tourism Corporation Of Gujarat Ltd., GoG

Sector Strengths
Religious Tourism
• For Hindus, Gujarat has important sites like two jyotirlingas at Somnath and Dwarka (Nageshwar), one of
the four dhams at Dwarka, two of 51 Shakti Peeths at Ambaji (Legend says heart fell) and Mahakali at
Pawagadh one of the five holy lakes of India is at Narayan Sarovar,

Pawagadh, Sarovar and one of the seven holiest rivers for
Hindus is the Narmada which flows through Gujarat.

Somnath temple • There are also important temples at Dakor, Virpur, Khodiyar, Sarangpur, etc. The Bhuvaneshwari temple of
Gondal is among the two in India. These temples attract Hindus from around India and many Hindu NRIs
visit these holy places at least once in their lifetime.
• Three of the four most important pilgrimages for Parsees – Sacred Iranshaw Fire Temple at Udvada, Navsari
Atashbehram and Surat Atashbehram – are in Gujarat. Besides these, Sanjan where the Parsees landed in
India is also in Gujarat.
• Akshardham, Gadhada, Bachosan, Gondal, Sarangpur, etc are some of the famous Swaminarayan temple.
Swaminarayans form a wealthy sect. Two of the five important Jain sites in India are at Palitana and Girnar.
In addition to these, there is a regular flow of Jain pilgrims to Sankeshwar, Taranga, Kumbhariyaji,
Badhreshwar Mandvi 79 Jinalaya,

Badhreshwar, Jinalaya Naliya,
Naliya Mahudi,
Mahudi etc.
etc
• The dargahs of Sarkhej and Unjha are among the much visited Islamic sites of India.
• The ashrams of Morari Bapu, Rameshji Oza, Asharam Bapu, etc are on the spiritual tourism map of India.

Sector Strengths
Archeological & Heritage Tourism
• Gujarat is rich in archaeological sites including World heritage site of Champaner, Indus Civilization sites
like Lothal and Dholavera, ancient Buddhist sites, etc.
• Ahmedabad’s heritage walk is the only daily departure heritage walking tour in India.
• Gujarat’s princely heritage has resulted in the state having more than 20 heritage hotels including converted
forts and palaces. Adalaj Vav
Cultural Tourism
• Gujarat is the land of rich handicrafts like Patola weaving, khadi, bandhani, embroidery, block printing,
rogan painting, matani pachhedi, namda, woodcrafts, metal crafts, bamboo crafts, pithora, pottery, etc.
• The state has a variety of colourful communities from the camel herders of the Kutch desert to the hill tribes
Handicraft off Sabarkanta,
S b k t Banaskanta,
B k t Chhota
Chh t Udepur,
Ud D
Dangs, etc.
t
Event Based Tourism
• Unique festivals and fairs like Navratri, Uttaranyana/Makar Sankranti, Sharad Poornima, Mahashivaratri
melas, Tarnetar Fair, Kvant Fair, Chitra Vichitra Fair, Dangs Durbar, etc.
• The Gujarat government has created successful events like Rann Utsav, Modhera Dance Festival,
International Kite Festival, Vibrant Gujarat, etc. Navratri Festival

Sector Strengths
B i
Business T
Tourism
i
• Gujarat is one of the leading state in investment and has attracted huge investments in recent years,
resulting in tremendous growth in business tourism
• 51 SEZs in the state reflects an increased share of business tourist, air traffic and road traffic
Business Meet • Th increase
The i i business
in b i t
tourists
i t is
i a growth
th driver
di f hospitality
for h it lit industry.
i d t
Entertainment and Recreational Tourism

• A 1666km long coastline with many good beaches.
• A hill station at Saputara and other hill sites in South, East and North Gujarat.
• One of India’s first multiplexes came up at Gandhinagar in Gujarat. Since then, there are multiplexes and
good cinema theatres in most cities of Gujarat.
• India’s first waterpark came up at Mehsana in Gujarat. India’s first Drive- in is at Ahmedabad. The Science
City at Ahmedabad has IMAX theatre and other entertainment. Shopping malls are mushrooming in the
Wild Adventure
affluent cities of Gujarat.
Gujarat Gujarat has some of India
India’s
s best museums.
museums
Wildlife Tourism
• Gujarat has 4 National Parks and 21 Sanctuaries. It is the only home of the Asiatic lion, Indian wild ass and
many beautiful animal & birds.
• The whale shark breeds on the Gujarat coast.
• The Gulf of Kutch is India’s first marine national park.
Asiatic Lions • Okha is one of the few places in India where dugong is found.
• Abdasa Taluka of Kutch is one of the few places where the Indian Bustard is breeding successfully.

Sector Strengths
Well Being Tourism
• Gujarat has world class hospitals at Ahmedabad, Vadodara, Karamsad, Nadiad, etc. A large number of
NRGs come for treatment at these hospitals.
• Gujarat has been the home of Ayurveda for centuries, and many herbs used in the natural cures promoted
by Ayurvedic sciences are grown in the state.
state Gujarat has a presence of ayurvedic colleges and pharmacies
all over the state.
• Jamnagar is one of the most important place for Ayurvedic studies in India
• The Ayurvedic treatment available in the state cater to the need of foreigners and tourist visiting the state
Ayurveda
y • The Cambay Spa at Gandhinagar offers a variety of treatments.
treatments
• There are centres for naturopathy, homeopathy, pranic healing, reiki, etc in Gujarat.

Investment Opportunities
Hotels Adventure – Aero Sports
p Apartment
p Hotel
Location: Ahmedabad, Surat, Vadodara, Location: Ahmedabad, Vadodara,

Rajkot, Jamnagar, Junagadh, Porbandar, Location: Saputara, Pavagadh and Champaner (Pavagadh), Mandvi (Kutch),
Bhuj (Katch), Mandvi, Somnath, Valsad, Junagadh Pingleshwar (Kutch) and Surat
Vapi, Mehsana, Champaner, Kutch
Beach Water Sports Entertainment
Location: Ubharat, Nargol, Dwarka / Bet

Dwarka, Ahmedpur Mandvi, Tithal, Location: Saputara, Junagadh,
Madhavpur, Harshad Mata, Mandvi Bhavnagar, Porbandar, Valsad, Navsari,
(Kutch) , Chorwad and Dummas (Surat) Rajkot, Jamnagar, Champaner
Cruise Services upstream Narmada Dam (Pavagadh), Bharuch/ Ankleshwar,
Mundra, Gandhidham

Investment Opportunities
Leisure & Knowledge
g Motel and Cottages
g Recreation
(Restaurants & Cafetarias)
Location: National and State Highways

Location: Junagadh, Bhavnagar, touching Ahmedabad, Vadodara,
Modhera, Sidhhpur, Idar,Pavagadh, Location: Coastal belt of Porbandar and Champaner (Pavagadh), Bharuch, Surat,
Adalaj, Vadodara, Dandi, Ranpur, Rajkot, Jamnagar district,Bhavnagar, Junagadh, Valsad, Godhra, Himmatnagar,
Jamnagar
Jamnagar, Dholavira
Dholavira, Lothal
Lothal, Morbi
Morbi, Kutch and Bharuch Khedbrahma
Khedbrahma, Mehsana
Mehsana, Palanpur
Palanpur,
Somnath, Ahmedabad, Vadnagar Viramgam, Gandhidham, Mundra
Day & Weekend Tourism Well Being Tourism
Location: Ahmedabad, Rajkot, Surat, Location: Gondal, Nadiad, Ahmedabad,

Vadodra, Bhuj Jamnagar, Bhavnagar (Ayurvedic
Treatment), Rajkot (Allopathic Treatment)

Investments in Pipeline
Joint Venture Company (JVC) formed with IL&FS IDC for undertamking development of tourism and
civil aviation projects under Public Private Partnership(PPP)
- Mandavi
M d i – Kutch
K h
- Dholavira – Kutch
- Sasangir & Somnath – Junagadh
- Champaner – Panchmahal
Somnath Temple
- Dwarka – Jamnagar
g
- Development of convention centre at Surat and Vadodara
- Development of Air strips for enhancing connectivity between the tourist destinations.

Critical Factors for Investors
Gujarat Scenario
Increase in the Tourist Flow
Availability of Manpower
Youthfullness Index
E
Experimentation
i t ti Index
I d
Globalisation Index
Cosmopolitan Index
Income Distribution
Utilities and Transportation
Safety
High Medium Low

4
Mapping Investment Locations

Investment Locations
-
Ah d b d Surat,
Ahmedabad, S t Vadodara,
V d d R jk t Jamnagar,
Rajkot, J
Hotels Junagadh, Porbandar, Bhuj (Katch), Mandvi, Somnath,
Valsad, Vapi, Mehsana, Champaner, Kutch
Adventure
Saputara, Pavagadh and Junagadh
Aero Sports
Saputara, Junagadh, Bhavnagar, Porbander, Valsad, Pingleshwar Kutch

Entertainment Navsari, Rajkot, Jamnagar, Champaner (Pavagadh),
Mandvi
Bharuch/ Ankleshwar, Mundra, Gandhidham Kuda
Apartment Ahmedabad, Vadodara, Champaner (Pavagadh), Dwarka

Ahmedabad
Jamnagar Champaner
H t l
Hotel M d i (Kutch),
Mandvi (K t h) Pingleshwar
Pi l h (K t h) and
(Kutch) d Surat
S t Harshad Pavagadh
Mata
Rajkot
Ubharat, Nargol, Dwarka / Beyt Dwarka, Ahmedpur Porbandar
Beach Water Sasan
Mandvi, Tithal, Madhavpur, Harshad Mata, Mandvi
Sports Bhavnagar Bharuch
(Kutch) , Chorwad and Dummas (Surat)
Junagadh Ubharat
Junagadh, Bhavnagar, Modhera, Sidhhpur, M dh
Madhavpur
Katpar Surat
Idar,Pavagadh, Adalaj, Vadodara, Dandi, Ranpur,
Leisure & Navsari
Rajkot, Jamnagar, Dholavira, Lothal, Morbi, Somnath, Amedpur Mandvi Saputara
Knowledge Tithal
Ahmedabad, Vadnagar, Porbandar, Champaner,
Vapi
Pavagadh and Udvada
Motel and Coastal belt of Porbandar and Jamnagar district,

Cottages Bhavnagar Junagadh,
Bhavnagar, Junagadh Kutch and Bharuch
National and State Highways touching Ahmedabad,

Recreation Vadodara, Champaner (Pavagadh), Bharuch, Surat,
(Restaurants & Valsad, Godhra, Himmatnagar, Khedbrahma,
Cafeterias) Mehsana, Palanpur, Viramgam, Gandhidham, Mundra,
Mandvi and Bharuch

6
Support Infrastructure

Ports First State to privatize ports
41 ports along 1600 km coastline, including 1 major port at Kandla and 40 minor ports
Total cargo handled is 108 MMTPA (25% of India)
Cost efficient transportation of natural gas, crude oil and petroleum products from Middle East and Europe
Landmark projects such as LNG port terminal at Hazira developed by Shell India Limited, Green field port at
Mundra developed by Gujarat Adani Port Limited, LNG terminal at Dahej developed by Petronet LNG Ltd. and
Pipapav port developed by Gujarat Pipapav Port Ltd.
Modern mechanized cargo handling systems at all ports
Airports Gujarat is well connected to major cities in the USA, EU, Asia and other Indian metropolitan cities
13 airports under the operational jurisdiction of Airports Authority of India (AAI), at Vadodara, Surat,
Jamnagar Rajkot,
Jamnagar, Rajkot Bhavnagar,
Bhavnagar Porbandar,
Porbandar Bhuj,
Bhuj Pipavav,
Pipavav Mandvi,
Mandvi Mundra,
Mundra Kandla and Palanpur,
Palanpur including
one international airport at Ahmedabad
Rail & Road 71% of the road in the State is surfaced
State-of-the-art road infrastructure such as India’s first National Expressway from Ahmedabad to Baroda.
Total road length is 74, 111 Km; Target road length is 1,14,866 Km
Total length of railways in Gujarat is 5188 km (8.25% of India)

Power Electricity Generation Capacity – 13,500
13 500 MW (2007) and estimated to rise to 25
25,000
000 MW (2012)
Per capita power consumption is 1,354 units whereas India’s average is 665 units
Rich availability of natural gas (34 MMCD) and Lignite (1,072 MMT)
24-hour
24 h power supply
l to
t 98% off the
th villages
ill
Gas Total length of the existing GSPL pipeline is 14,53,163.33 m supplying to 18 districts
The pipelines of Gujarat State Petronet Limited (GSPL) supply gas to 13 districts, 5 more districts
are proposed to be connected by the pipeline
Total length of Integrated Gas Grid supplying gas to all districts is 2200 km, of which 1200 km is
complete and 800 km is under construction
Water Only State to carry out interlinking of rivers
An extensive water grid network across the State

The water grid is a network of 75,000 km for water distribution for irrigation
75% population proposed to be covered by the grid by 2010

Tourism Corporation Of Gujarat Ltd (TCGL) have selected 37
destinations for integrated tourism development
I last
In l t 2 years more than
th 600 projects
j t ini 300 tourist
t i t destination
d ti ti have
h
been taken up with a cost more than INR 100 crore
35 Pravasi Path of international standards has been taken up in
Gujarat, involving an investment of INR 78 crore
Tourism year budget have been increased from INR 30 crore to INR
100 crore. This provision is continued in the new 5 year plan. The
increase of budget have been provided for Tourism Infrastructure
p j
projects.

Support Infrastructure: Major Locations
Saputara
Air - Nearest airport is Mumbai, 250 km
Rail - Nearest railway station is Waghai, on the Billimora - Waghi narrow gauge section of
the Western Railway.y Tourists comingg from Gujarat
j via Surat or Ahmedabad or even from
Bombay, Billimora is the most convenient rail head as direct bus service is available from
there.
Road - State transport buses and private luxury coaches connects various centers of
Gujarat and Maharashtra.
Maharashtra It is situated 409 km from Ahmedabad and 51 km from Waghai.
Waghai
Saputara Lake
Somnath – The Shrine Eternal
Air - The nearest Airport is at Keshod, (47 km) which is connected with Mumbai
Rail - Veraval, (5 km) is the closest Railway station
Road - State transport buses and private luxury coaches connect various centres of
Gujarat to Somnath.
Somnath Temple

Dwarka
Air - Nearest Airport is Jamnagar (146 Km)
Rail - Connects Dwarka and Jamnagar, 132 km away. Connecting Mumbai (945 km) via
Rajkot (270 km) and Ahmedabad (453 km). Dwarka lies on the meter gauge link between
Viramgam and Okha
Road - State transport buses and luxury coaches are available from different parts of
G j t
Gujarat
Dwarka Temple
Gir Wildlife Sanctuary
Air - Nearest
Ai N t airport
i t is
i Rajkot
R jk t 165 km
k via
i Junagadh.
J dh Daily
D il flights
fli ht operate
t from
f
Mumbai and New Delhi to Rajkot.
Rail - One can travel by rail to Junagadh from Ahmedabad or Rajkot and then take a 65
p on bus or taxi to Sasan Gir.
km road trip
Road - Distance of 400 km from Ahmedabad via Rajkot, Junagadh and Mendarda.
Distance of 43 km from Veraval. Distance of 65 km from Junagadh via Mendarda.
Asiatic Lion

Champaner
Air - Vadodara is the nearest airport (47 km) connected by daily flights from Mumbai and
Delhi
Rail - The nearest railhead is Vadodara from where Champaner is accessible by road
Road - Champaner is located 47 km by road from Vadodara off National Highway No. 8
Champaner
Sardar Sarovar Narmada Dam
From Bharuch-Ankleswar- Rajpardi, Rajpipla to Kevadia – Approx. Distance 82 Km.

From Vadodara-Dabhoi-Tilakwada-Garudeshwar to Kevadia-Approx Distance-90 Km.
Sardar Sarovar Narmada Dam


Support Infrastructure: Education
To
o meet
eet tthe
e requirement
equ e e t oof tthe
e ttrained
a ed manpower
a po e in tthe
eeemerging
eg g
Education Clusters in Ahmedabad
tourism sector Gujarat has established Institutes for Hospitality
and Hotel Management
The
Th institutes
i tit t organizes
i various
i activities
ti iti viz.
i Food
F d Festivals,
F ti l
Chef Competitions, Educational Tours, and Fairs etc. every year

Gandhinagar
to inculcate professionalism in Students and Staff Rajkot
Government as PPP initiative has set up a centre for Torism and Vadodara
Hospitality Management for speeding up training of service
providers, guides and tourism personnel with special emphasis on
target groups who are mainly from weaker section of society.
TCGL-AMA Centre for tourism and hospitality management Vivekananda Institute of Hotel & Tourism Management,
Rajkot
started at Ahmedabad .
Gujarat Institute of Hotel Management, Vadodara
There are other private Hotel Management Institutes in the state Institute of Hotel Management, Catering Technology
to provide trained manpower are – and Applied Nutrition, Gandhinagar

6
Leading Players

Leading Properties in Gujarat
Heritage Properties
Properties, Resorts and Star Hotels For Foreign Tourists
Orchard Palace / Riverside Palace,
Gondal
Royal Oasis ( Heritage Hotel ),

Wankaner Taj Residency, Ahmedabad
Taj Residency, Baroda Inder Residency, Ahmedabad

Hotel Rann Riders, Dasada ( Little
The Pride Hotel, Ahmedabad
Rann of Kutch)
Le Meridian, Ahmedabad
Fortune Land Mark, Ahmedabad
C
Cama Pl
Plaza, Ah
Ahmedabad
d b d
Cambay Resort, Ahmedabad
Lords Park Inn International, Surat The House of MG ( Metro Heritage

Hotel )
Taj Gateway, Surat
Darbargadh Poshina ( Heritage Grand Bhagwati, Ahmedabad

Hotel )

Case Study – Rann Rider
The Beginning..........
The Rann Riders Resort was conceptualized in the year 1998 and was started with mere 5 rooms at place in that period. Rann Riders is a family-owned
and run business. The owners are descendants of Baktiar-ud-din who was given the 24 sq mile jagir (Indian equivalent of a dukedom) of Dasada and its
surrounding villages in return for military services provided to the Sultan of Gujarat in the 15th century. They were given the title of Malik Bakhan-1. In
keeping with the tradition of their ancestors, the owners of Dasada assure visitors of undivided attention and the hospitality of the Kathiawad region in
which the property falls. The business was started with only INR 5 Lakhs. Initially the resort used to book only one room per month. The business picked
up the pace only after 2003 with the support from friends and Government. Lots of international marketing was done in 2002.
Story So Far……….
Today Rann Riders has about 20 well equipped rooms designed using local materials to recreate the appearance of a village. Accommodations are in
cottages, resembling the kooba houses of the Bajania community of Dasada and the bhunga houses of the Rabaris of Kutch, decorated with mirrors, mud-
plaster work and embroideries. The resort has good room occupancy in the resort during its peak season between Navratri and Holi. The clientele
includes students from IIM-A, MICA, American Embassy Schools, etc, international tourists from Europe, USA, Australia, New Zealand and Japan,
weekend tourists from Ahmedabad, corporate houses for company picnics, and upstate tourists mainly from the six metro cities. Today the resort charges
USD 125 per day for a couple including all meals which was just USD 80 at the initial stage while the rate for domestic tourists has risen from Rs1600 per
couple to Rs4000 per couple. A conference hall will be ready in 2008 which will boost the business further.
Social contribution
Social Contribution..........
The resort generates direct and inderect employment to the local people. More than 80% of those employed in the resort including the manager,
receptionist, kitchen staff, drivers, waiters and housekeeping staff, excluding those requiring specialised skills like the head chef, are from Dasada taluka.
The region is benefiteing by tourists coming to the resort as guests of Rann Riders are taking camel cart rides, horse riding, camel rides, bullock cart
rides, etc, and paying for music and dance programs. The resort has plans for the upliftment of the local community and to promote craft and tradition of
the place.
place It has already initiated projects for the Mir community,
community which is very poor but is getting a good revenue from making bangles for tourists,
tourists and is
promoting the embroidery of the local Rabaris and Bharwads. The resort has a handicraft shop run by Kala Raksha, a reputed NGO.
The Way Forward..........

The Rann Riders owners have plans to expand its business in near future. The management of the hotel is coming up with two new properties at Nal
Sarovar and Kutch.

7
Government of Gujarat
Government Initiatives

Proactive Government to p
promote the growth
g of the sector
Development of District – Level Investment Facilitation Cell Started

Rationalization of Taxes and Duties
Tourism in TCGL
• Integrated development of tourism • Plans has been made by

y TCGL for • Entertainment tax has been reduced from
infrastructure facilities infrastructural facilities and basic 50% to 25%.
• Action plan has been worked out for the services in tourism
• No luxury tax up to tariff of INR 500, from
development and promotion of the tourist • Development plan for six tourist
INR 501 to INR 2000 per room 4% tax will
locations by all the department, district destinations by the Pilgrimage
be charged and above INR 2000 per room
administration and local bodies. Development Board of Gujarat.
6% tax is charged
• First time synergy among various line • Action plans by administrative
departments, district administration and departments and other agencies of State • Electricity duty reduced from 35% to
local bodies through action plan and Governments. 25%, VAT on food reduced to 4% as
integrated approach. against 12.5% in other states
The State Government’s vision is supported by investor-friendly policies and a conducive

environment

Gujarat has been awarded for best Tourism Film , best tourism friendly Monument and best Tourism
Literature in the last two years from Ministry of Tourism, Government of India
Publicity, Information
Human Resource Development Special Incentives
And Promotion
• TCGL-AMA Centre for Tourism and • FAM tours organised for tour operators, • Medical tourism policy announced.
Hospitality Management has been started column writers of travel magazine and
photographers. • Eco-tourism policy announced.
at Ahmedabad with corpus fund of INR 15
lakhs. • MOU signed with West Bengal, • Hotel Investment Incentive Scheme
Tamilnadu Rajasthan,
Tamilnadu, Rajasthan Kerala
Kerala, Uttar
• 688 Local Tourist Guides trained, 34 introduced.
Pradesh and Himachal Pradesh
Regional Guides trained.
• Heritage tourism policy declared
• Tourism Information Bureau (TIB) opened
• Employees of TCGL trained in
at Jaipur and 14 new Tourist Reception
Hospitality, computers and E
Centers (TRCs) opened at ST bus
governance.
stations
• Training of service providers started at • Websites started in 7 different languages
Ahmedabad and other 37 important
• Road shows on regular basis at
destinations of Gujarat.
Bangalore, Hyderabad, Chennai, Mumbai,
• 63 Master Trainer's Training for service Jaipur, Goa, Calcutta and Pune.
providers started at Ahmedabad. • Gujarat Tourism Guide published as PPP
• 2194 Service Provider trained initiative

8
Key Contacts

Connecting Further
Tourism Corporation of Gujarat Limited http://www.gujarattourism.com/
Industries Department, Govt. of Gujarat http:// www.gujaratindustry.gov.in
iNDEXTb -Industrial Extension Bureau http://www.indextb.com
Gujarat Industrial Development Corporation http://www.gidc.gov.in
Gujarat Infrastructure Development Board http://www.gidb.org
Ministry of Tourism, Government of India http://www.tourisminindia.com

Knowledge Partner
Tourism Corporation
of Gujarat Ltd

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SECTOR PROFILE

2 Introduction to the Sector

6 Leading Industry Players

2 Tourism Corporation of Gujarat Ltd (TCGL)

3 Tourism Corporation of Gujarat Ltd (TCGL)

Literacy Rate 69.14 % (National Literacy Rate: 61%)

GSDP (at current price) USD 52.8

Urbanization rate 38% (vis

Cellular Connection 41 per 1000 persons (National Average: 26)

Cellular Subscriber 10.3 million

Motor Vehicles 118 per 1000 persons (National Average: 57) P r im a r y S e c t o r

Sex Ratio 870 Females : 1000 Males

Inflation rate (WPI) 9.3 %

4 Tourism Corporation of Gujarat Ltd (TCGL)

¾World’s 2nd largest producer of gold jewellery

¾Asia’s largest producer of denim and wall clocks

5 Tourism Corporation of Gujarat Ltd (TCGL)

Introduction to the Tourism Sector

6 Tourism Corporation of Gujarat Ltd (TCGL)

7 Tourism Corporation of Gujarat Ltd (TCGL)

 In the month of November 2007 there was arrival/departure of 621 international

 Total of 33 Memorandum of Understanding (MOUs) involving an investment of 2.5%

10 793 crore (USD 2.57

Source: Industries Commissionerate,2007; Accelerating Growth in Gujarat, CII

8 Tourism Corporation of Gujarat Ltd (TCGL)

9 Tourism Corporation of Gujarat Ltd (TCGL)

10 Tourism Corporation of Gujarat Ltd (TCGL)

total tourist flow

Table 1: Purpose of Tourist Flow

Purpose 2004-05 Flow 2005-06 Flow 2006-07 Flow

Number % Number % Number %

Business 4.06 54 5.87 55 6.53 53

Leisure 0.39 5 0.51 5 0.96 8

Religion 2.81 37 3.84 36 4.33 35 With in Gujarat OIS * Foreigners

11 Tourism Corporation of Gujarat Ltd (TCGL)

Business Leisure Religion

 Gujarat has large number of theme restaurants,

and Tarnetar Fair etc.

Source: Tourist Flow in Gujarat, TCGL, Annual Report 2006 - 07

12 Tourism Corporation of Gujarat Ltd (TCGL)

Pre Visit Image

13 Tourism Corporation of Gujarat Ltd (TCGL)

Sun and beach

Meetings and Conferences- Convention Centre

14 Tourism Corporation of Gujarat Ltd (TCGL)

Pawagadh one of the five holy lakes of India is at Narayan Sarovar,

Hindus is the Narmada which flows through Gujarat.

visit these holy places at least once in their lifetime.

India is also in Gujarat.

Badhreshwar Mandvi 79 Jinalaya,

Source: Tourism Corporation Of Gujarat Ltd., GoG

15 Tourism Corporation of Gujarat Ltd (TCGL)

Event Based Tourism

Source: Tourism Corporation Of Gujarat Ltd., GoG

16 Tourism Corporation of Gujarat Ltd (TCGL)

Entertainment and Recreational Tourism

17 Tourism Corporation of Gujarat Ltd (TCGL)

Source: Tourism Corporation Of Gujarat Ltd., GoG

18 Tourism Corporation of Gujarat Ltd (TCGL)

Location: Ahmedabad, Surat, Vadodara, Location: Ahmedabad, Vadodara,

Beach Water Sports Entertainment

Location: Ubharat, Nargol, Dwarka / Bet

Source: Tourism Corporation Of Gujarat Ltd., GoG

19 Tourism Corporation of Gujarat Ltd (TCGL)

In the month of November 2007 there was arrival/departure of 621 international

Total of 33 Memorandum of Understanding (MOUs) involving an investment of 2.5%

Gujarat has large number of theme restaurants,

An extensive water grid network across the State

Tourism Corporation Of Gujarat Ltd (TCGL) have selected 37

35 Pravasi Path of international standards has been taken up in

Air - Nearest airport is Mumbai, 250 km

Rail - Veraval, (5 km) is the closest Railway station

Air - Nearest Airport is Jamnagar (146 Km)

From Bharuch-Ankleswar- Rajpardi, Rajpipla to Kevadia – Approx. Distance 82 Km.