Irish crime drama is a social success

Even before the final episode of Love/Hate had endedan average of 999,000 people tuned in the finale, with numbers peaking at ! million! "o put it in conte#t, theXFactor has an average of $%&,000views per episode andas well as it almost topping TheLate Late Toy Show , whichhad an average of !%million viewers last 'ear! "his meant the final episode pulled % ,000 more viewers than the opening episode, a rare achievement in "( drama!

 )ocial

media monitored the "witter reaction showing that the finale generated **,++9 mentions online!

between 9pm, pm its peak was at ,0&% tweets per minute! "he peak came as the final credits rolled and viewers took to "witter to give their verdict!

Instagram Is -ow .ublishing a -ew /d /lmost Ever' 0a'

Levi1s, Le#us and 2en 3 4err'1s have posted their first ads to the

mobile photo, and video,sharing network, which are being targeted to a broad audience!

"he' are onl' targeting their audience b' age and gender, which are taken from Instagram users 5acebook profiles! "his new advertising is proving to be ver' effective as6ichael 7ors, for e#ample, gained roughl' %$,000 new followers 8 hours after its first ad was published!

2ut like 5acebook once found, Instagram will now be charged with e#plaining what value those likes and follows actuall' 'ield! It1s alread' pushing out surve's on behalf of advertisers to a group of users who1ve seen the ad! Instagram won1t disclose the reach of its ads, but it appears to be based on the number of likes the ad receives!

"(% secures 9 5actor for three more 'ears

"v% has renewed its contract with 5remantle6edia to continue broadcasting "he 9 5actor, 2ritain:s ;ot "alent and other shows until *0 <! "his is because its facing new competition from ="(1s planned new "( station in Ireland "he three 'ear arrangement means that "(% has the rights to the these shows in the >epublic of Ireland!

5amil' 5ortunes, "ake 6e ?ut, as well as a brand new series of "hrough the 7e'hole all fall under the 5remantle6edia umbrella! 4eff 5ord, "(% ;roup 0irector of @ontent, saidA B2oth "he 9 5actor and 2ritain:s ;ot "alent are huge ratings winners for "(% so it is a fantastic result for us to secure the rights to these famil' oriented shows!B

)ourcesA

httpA//www!irishtimes!com/business/sectors/media,and,marketing/gritt',crime

httpA//adage!com/article/digital/instagram,publishing,a,ad,da'/*$&$*+/

httpA//www!businesspost!ie/CDstor'/Home/6ediaE/ndE6arketing/"(%Esecure