Portfolio

Ashleigh Garcia

Contact
Ashleigh Garcia 440 S 2nd W #221 Rexburg, ID 83440 916.749.5736 gar11033@byui.edu ashleighgarciadesign.wordpress.com

Table of Contents
Montage Event Ad Brochure Imaging Logos Business Card Letterhead Flier Webpage

Montage
Description: Creating a montage of two images, by using a mask. Date: October 26th, 2013 Course/Instructor: Comm 130 Section 5 Julie Peterson Program(s)/Tools: Adobe Photoshop Objectives: Learn to manage photoshop layers. Learn to blend images together smoothly. Use filters. Apply appropriate typography. Process: I first searched for two images that would fit the theme I wanted in my montage. Then, I found two and opened the background up in Photoshop. I then placed the smaller image on top of the larger background image in the bottom right hand corner. I then created a mask and used different opacities to blend the images. I then found a font and created the wording. I also applied the filter texturizer to the background and the filter water color to the iPod image.

Event Ad
Description: A full-bleed event ad, advertising a charity in color, made with Microsoft Word. Date: October 12th, 2013 Course/Instructor: Comm 130 Section 5 Julie Peterson Program(s)/Tools: Microsoft Word Epson Scanner Objectives: Find, scan and import a high-quality image. Create a full-bleed design Use text boxes for layout in Word. Insert and edit images in Word. Process: First I scanned the image of the zombies, and added this to my document. I then added some circles in black and orange to give it a Halloween feel. Then I added text boxes to these circles and filled in the information for the zombie 5K. I then thought of the title and added it. After adding all of this information, I couldnt find a good font to go with the general theme, so I looked on dafont.com and downloaded a cool zombie looking font.

Brochure
Description: A two sided brochure featuring a text wrap and at least 250 words. Date: December 7th, 2013 Course/Instructor: Comm 130 Section 5 Julie Peterson Program(s)/Tools: Adobe Photoshop Adobe Indesign Adobe Illustrator Objectives: Set up and align a two-sided, folded document. Create an original company logo and use it in a brochure. Incorporate quality images. Write at least 250 words of original copy with at least three paragraphs. Process: I decided to help my aunt out with her caramel business by making a brochure. I received pictures from her and wrote out an introduction letter to any costumers who might be interested in buying caramels. Then I found that she already had a logo but I would need to make my own for this class. So I took some of the same colors she used in her original logo and made up a new text logo. Then I decided on a gateway fold for my brochure, thinking to be different and to be able to showcase the logo, and the company. Then I wrote up the price list for the caramels and decided on the background color. I then placed everything in my brochure but I had forgotten about my text wrap. So I took an original image and cut out the glass holding the caramel and used that in my brochure and put the text wrap around it. I then printed out the brochure and it took awhile to align the logo and cut it out.

Imaging
Description: Original picture, taken by me, that has been resized and edited in Photoshop. Date: October 19th, 2013 Course/Instructor: Comm 130 Section 5 Julie Peterson Program(s)/Tools: Camera Adobe Photoshop Objectives: Learn basic photography skills. Use a digital camera to take a quality image, then download it. Size and crop the image. 6x6 resolution 150 ppi. Adjust image brightness, contrast, hue and saturation levels. Use a selection tool to isolate a portion of the image. Desaturate the selected portion of the image. Use a filter or colorize a portion of the image. Process: I was able to take this picture using a camera from the library. I then opened it up in Photoshop and cropped it to a 66 square. I selected the background and changed the saturation to 0%. Then I selected the flower and changed the filter to Patchwork. Then I selected the background again and added the filter Film Grain to the background. After the editing, I put the image in my 8.511 blank template.

Logos
Description: 3 different logos, using Adobe Illustrator, for a personal logo or company. Date: November 2nd, 2013 Course/Instructor: Comm 130 Section 5 Julie Peterson Program(s)/Tools: Adobe Illustrator Objectives: Create a variety of logos to fit a company or personal image (at least 3 new logos). Do not imitate existing logos or use your previous designs. Use only the tools of Illustrator. (No photos on logo page) Setting up a professional display for the company. Getting feedback from outside sources. Ask ten people to select their favorite logo. Process: First I did some research and decided I wanted to do a personal logo for myself. Then I came up with concept ideas. For the first logo I used the shapes and pen tools to draw me reading a book. Then for the second one, I used the circle tool to make a simple yet bold personal logo. For the third logo, I decided to combine both the logotype and the illustrated logo into one. I used the both the pen and the shapes tool to do this, and I font some pretty great fonts.

Business Card
Description: Create a new logo, and design a letterhead and business card featuring that logo. Date: November 9th, 2013 Course/Instructor: Comm 130 Section 5 Julie Peterson Program(s)/Tools: Adobe Illustrator Adobe InDesign Objectives: Create a new logo to fit a company or personal image. Do not imitate existing logos or use your previous designs. (Dont use photos or live trace in your new logo) Design consistent layouts for a business card and letterhead. Use your new logo to design two stationery items with consistent design. (Photos are okay on stationery.) Learning to keep thing simple by having watermarks and drop shadows light and white space. Applying contact information: Include name, address, phone, and email on each piece. Use periods, bullets, or spaces in phone #; No parentheses/ hyphens. Process: First I went into Illustrator and designed a new logo for a travel company. Then I placed that image into an InDesign document and made a letterhead. I then moved the logo in the letterhead to the bottom left corner and changed to opacity to create a watermark. Then I created the boxes needed for my business cards and found the fonts I wanted to place them on. Then I changed the back color of the card to give it some contrast to other business cards.

Letterhead
Description: Create a new logo, and design a letterhead and business card featuring that logo. Date: November 9th, 2013 Course/Instructor: Comm 130 Section 5 Julie Peterson Program(s)/Tools: Adobe Illustrator Adobe InDesign Objectives: Create a new logo to fit a company or personal image. Do not imitate existing logos or use your previous designs. (Dont use photos or live trace in your new logo) Design consistent layouts for a business card and letterhead. Use your new logo to design two stationery items with consistent design. (Photos are okay on stationery.) Learning to keep thing simple by having watermarks and drop shadows light and white space. Applying contact information: Include name, address, phone, and email on each piece. Use periods, bullets, or spaces in phone #; No parentheses/ hyphens. Process: First I went into Illustrator and designed a new logo for a travel company. Then I placed that image into an InDesign document and made a letterhead. I then moved the logo in the letterhead to the bottom left corner and changed to opacity to create a watermark. Then I created the boxes needed for my business cards and found the fonts I wanted to place them on. Then I changed the back color of the card to give it some contrast to other business cards.

Flier
Description: Black & White flier providing information about a graduate leadership conference for the company Vouant Communications Date: October 4th, 2013 Course/Instructor: Comm 130 Section 5 Julie Peterson Program(s)/Tools: Adobe InDesign Objectives: Apply the design principles and use appropriate typography. Incorporate basic InDesign skills to improve basic flier layout. Retrieve image and logo from links on this page. Create a project folder with image, logo and InDesign document to keep links intact. Process: At the beginning of the flier creating process, I came up with 4 potential sketches. After I analyzed the sketches and found the right one I went to work. I went into InDesign and put together the basic layout. I then filled in the text boxes, and corrected some spelling and grammar mistakes. After the text had been placed, I placed the images into the composition and resized when needed. I then got some feedback pertaining to my first draft of the flier, I changed the title so it would be more of the focal point.

Web Page
Description: Plan and create a website explaining the thought process behind a logo I created. Date: November 23rd, 2013 Course/Instructor: Comm 130 Section 5 Julie Peterson Program(s)/Tools: TextWrangler Adobe Photoshop Objectives: Write content to describe the process of creating your logo and how it appeals to a target audience. Design a web page using HTML to display the logo and content. Identify hex colors for web design. Process: For this project, I first opened up the HTML file and looked around to see what to do. I then added the picture of the logo to the webpage and got the basic feel for HTML. Then I learned a little but about CSS and got to open that up and look around. I then changed some aspects of the CSS, and learned to kind of mess around with some things to get it to do what I wanted it to do. Then I wrote up 220 words describing the process of my logo, and why it reflects what I choose it to reflect. I then took a screen shot of the webpage and set it up in a photoshop document.

Bonus: Logos