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Background

Starting from 2011, banglalink is organizing grandmaster- an idea contest for the first time to provide a unique platform to the students of the country This platform was introduced to give opportunity for students of the country to think out of the box, learn and share their ideas We have received enormous response from student segments on both rounds banglalink, being one of the major telecommunications service provider of the country is playing an integral role for the development of the youth to make a difference. With the recent growing of usage on mobile phones, we are observing increasing need of mobile applications

Considering all this we are inviting ideas on mobile applications that make a difference in peoples lives

Idea Submission
Groups need to submit their idea as per shared format Format of the proposal is given below:Subject of the Slide Allocated Slides

Background
Idea Number of people to be benefitted Service Modality Technical Feasibility Commercial Feasibility Additional Points Conclusion

1
2 1 2 2 2 1 1

* Note:- Participants are suggested to follow the proposed format

Project Evaluation Criteria


Projects will be evaluated as per set criteria Criteria are listed below with respective Weightage:Criteria Number of people to be benefitted Innovativeness User Friendliness Technical Feasibility Commercial Feasibility Total Weightage 15% 15% 20% 25% 25% 100%

Teams scoring highest points will be shortlisted for further stages

Background

Use of applications through mobile is increasing day by day

These new generation applications are very popular among students

These applications can be a good facilitator for their development

Considering all these we have come up with the idea of banglalink student app

The objective of this application is to be the aid in students day to day life activities

Idea- banglalink student app

This application will aid students on their day to day activities. This will also help them to get connected to the social networking sites too. Through this application students will be able to know current status of their mobile also.

Notice from their educational institutions will be available on their phone.


Features of this application are listed in next slide:-

Idea- banglalink student app (Contd.)


Features Educational institution notice board Available services Exam Schedule Class Cancellation Notice Result publishing news Admission information of different educational institutions Book search New book arrival Any due books Penalty amount for keeping books for extra tenure Currently available balance Bonus balance Remaining validity of bonus Currently subscribed pack Available pack information Charges of each pack and instructions to use the pack Available internet in current pack Detail Information on different VAS Activation and deactivation procedure Charging information Access to facebook page Access to Twitter account Wikipedia application will be available here Breaking news Sports news Entertainment news Bangladesh news

Library information

Mobile balance check

Internet usage report

Value Added Services (VAS)

Social Networking Sides Wikipedia application News

Number of People to be Benefitted

Components Size of Target Group

Our Assumption 200,000

Remarks Considering number of students opting for these sort of applications Students are the group of people who usually are up to date with latest technology

Internet usage behavior of target group

Prone to use of applications and internet

Relevance of application to target group

Highly relevant

Through this application, students will get lots of information useful for their daily activities accordingly we feel this will be highly relevant to them

* Note:- Hypothetical numbers are considered for size of target group

Service Modality

Step-1: Subscriber sends request to download the application

Step 6: Confirms on successful profile creation

Step 7: Sync with central database

Step-2: System checks handset supportive or not

Step 5: Profile creation from subscriber (Ex:educational institution name, ID etc. )

Step 8: Subscriber starts using the application

Step 3: charges subscriber for the application fee

Step 4: Download the application in users mobile

Technical Feasibility
Components Connectivity with servers Details As this application going to provide updates from different sources, this needs to be connected with servers and databases To use this service, subscriber will be charged through two mediums Internet download charge Monthly subscription fee Feasibility We can have internet based connectivity with all servers and databases. Establishment of these sort of connectivity is currently in practice in our country and will be feasible. Internet Download Charge:- GPRS charging mechanism is already available in banglalink network thus it confirms feasibility. Monthly Subscription Fee:- Like other subscription based services of banglalink this services subscription fee will be charged through subscription manager.

Billing Configuration

Database Management

Through this application, subscribers will be able to download content from different sources as per their requirement. To run this specific application it needs to support operating system of the handset

As per subscribers requirement we will arrange fresh contents on a regular basis. According to subscribers requirement we will provide contents to subscribers.

Operating System

Our application will support followings: IOS Windows Phone Blackberry Symbian Android

Commercial Feasibility

Details Number of subscribers Yearly Revenue from subscription fee Yearly Revenue from Internet Usage fee Total Yearly revenue Idea Cost Application Development Cost Communication Cost Yearly Maintenance Cost Total Yearly Cost Net Profit/Loss

Year-1 10,000 600,000 1,200,000 1,800,000 200,000 1,500,000 1,000,000 300,000 3,000,000 (1,200,000)

Year-2 20,000 1,200,000 2,400,000 3,600,000 1,000,000 300,000 1,300,000 2,300,000

Year-3 30,000 1,800,000 3,600,000 5,400,000 1,000,000 300,000 1,300,000 4,100,000

Assumptions Monthly subscription fee Monthly Internet usage fee BDT 5.00 TK 10.00

* Year on year subscriber base will increase

As internet users will increase positive growth in sub base is expected Considering positive growth in literacy rate and exposure to technology, subscribers will be prone to use applications As per our projection, we can reach breakeven in second year
* Note:- Hypothetical numbers are considered here for calculation

Conclusion
We feel this application can be part and parcel of students for their daily need In the long run people will be more acquainted with applications and use of such will increase Over the future as per students requirement we can always add/ delete different features