We are the students of MBA (Management Sciences) ( Institute Name) in and doing research on Demand analysis of Pasteurized Milk

Anhaar in Gujranwala, for which the questionnaire is being distributed to collect the empirical data. Therefore, you are kindly requested to fill this questionnaire. The information provided will be kept confidential and will be used for academic purpose only. It will take 15-20 minutes to complete the questionnaire. Thank you in anticipation.
1=Strongly disagree, 2=Somewhat disagree, 3=Disagree, 4=Neutral, 5 =Agree, 6= Somewhat agree, 7= Strongly agree. Male Female Gender 17 or younger 18-25 26-30 31-36 Above Age Price: A value that will purchase a finite quantity, weight, or other measure of a good or service. SD SWD D N A SWA SA Price affects our buying behavior? 1. 1 2 3 4 5 6 7 2. I can save a lot by buying non1 2 3 4 5 6 7 pasteurized milk 3. Price advantage is a reason for 1 2 3 4 5 6 7 purchasing non-pasteurized milk 4. Do u prefer price on quality 1 2 3 4 5 6 7 Quality: The standard of something as measured against other things of a similar kind; the degree of excellence of something: "quality of life". Anhaar Nurpur Prema Milac Day fresh Olpers 5. Which brands of milk do you buy? 6. How you rate packed milks quality? Very Low Low High Very High Fat content Quantity Brand Price Nutrient value 7. Which of the following mentioned options define your strategy to Packaging Thickness Others evaluate the product quality? Yes No Somewhat 8. Are you satisfied with the given quality of packed Milk? Yes No somewhat I dont know 9. Do you think that the better product quality help to sustain brand loyalty Advertisement: A notice or announcement in a public medium promoting a product, service, or event or publicizing a job vacancy. Yes No somewhat I dont know 10. Advertisement affects buying decision? Magazines 11. How do you know about this product? TV Advertisements Friends or relatives Others 12. Where do you usually buy milk? Supermarket Others Retail store Convenience Store

Income: Money received on a regular basis, for work or through investments. 16. What is your Family Monthly Income? 0-10,000 10,000-20,000 20,000-30,000 30,000-40,000 above 40,000 17. What is your consumption pattern for Daily 2-3 days Once a week Monthly

Drinking Milk? 18. On average, how much do you spend on buying milk per month?

Other please specify 0-700 700-1400 2800-3500 1400-2100 2100-2800

Awareness: having knowledge of; "he had no awareness of his mistakes"; "his sudden consciousness of the problem he faced 21. Do you have any awareness about Yes NO pasteurized milk? 22. Do you know the difference between Yes No Sort of pasteurized and non-pasteurized milk? 23. Are you aware of the statutory Yes NO Sometime requirement that the product shows maximum retail price (MRP), date of manufacturing, date of expiry? 24. Pasteurized Milk: Milk that has been exposed briefly to high temperatures to destroy microorganisms and prevent fermentation. This process do not kills the bacteria and vitamins which are beneficial for human. After knowing that will you buy this Yes No maybe product? 25. Do you ever check the nutrition label of milk (product)? 26. Are you aware of the nutrients provided by milk? 27. Do you personally think that it is safe to drink unpasteurized milk? Yes No sometime

Yes Yes

No No I dont know

Packaging: Materials used to wrap or protect goods 27. How much packaging of Milk Least attractive attractive mostly attractive Products attracts you? Package color Package design Package Brand 28. Which packaging feature attracts you most? Package Size Or other please specify 29. How much packaging design is important for product? 30. Are you willing to spend extra amount for good packaging? 31. Do you buy Milk because of their packaging? Most Important Important Just ok Less important Not important at all Certainly Probably Not sure Probably not Never Yes No Often

32. What comes to your mind with the word MILK? Healthier

Good taste Or other please specify

33. What form of milk, do you prefer? Open liquid milk Packaged liquid milk

34. What type of milk do you buy milk? Open milk pasteurized milk Combination of both

35. Do you believe that milk is an important part of a balanced diet? Yes No

36. You drink milk because.? I like it I know that is nutritional Both of the above answers I dont drink milk 37. Due to the increase in farm sanitation, do you think it is still necessary for milk to be pasteurized? Yes No 38. Do you think milk substitution provide as much nutrition as real milk? Yes No