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f The HeART of
o PUBLIIC SPEAK
KING byy Raju Maandhyan
Analy
yzing Au
udience
e Needs
One way
w to d efine pub blic speak king and oral
ntations is to analyzze the wor d “presen tation.”
presen
entation” stems f rom the word “ present,”
“Prese
meanin o give, or to show. It is also a
ng to brin g forth, to
synonyym for the word “giftt.”
In esseence, a prresentation
n is a “giftt” you give
e to an au dience.
I am sure you must ha ve spent long hou urs pondeering and
planninng a gift yyou want to give someone.
s You wantt a gift th at
would be worth hwhile, vaaluable, and
a imme nsely ple asing to the
recipie
ent.
Think about
a u take in g iving the perfect
the steps you p gifft. The ste
eps you ussually take
e
are:
• You get to
o know the e recipientt and unde erstand th eir desiress.
• Once you grasp wh hat they w ant and n eed, you begin to h hunt for th e gift thatt
would ple ase them.
• After you have acq uired the gift, you ttake painss in wrapp ing it attra actively inn
a way tha t will surp rise and delight
d e recipient .
the
• You finallyy deliver the
t gift witth warmth , confiden ce, and sttyle.
A Worlld of Clear, C
Creative andd Conscientious
us Thinkers! www.maandhyan.com
m
Taken from:
f The HeART of
o PUBLIIC SPEAK
KING byy Raju Maandhyan
Ten yeears ago, when I haad just hit the speakking circui t, I was in
nvited to speak
s at a
local chapter
c off the Rota
arians. I called myy host and d asked w what exac tly did hee
m to talk about. He was surp rised.
want me
Are you no
“A ot a speakker? Don’t you have a standarrd speech?
?”
“Y
Yes, I am a speakerr. And I ge
enerally sp
peak abou
ut what myy clients want
w me to
o
sp
peak abouut,” I replie
ed.
ut a scrip t or a pla
Withou an, I arrivved at the e Rotary meeting a an hour before
b the
e
meetin
ng started . I met evvery mem mber of th e club wh ho walked
d in that evening.
e I
shook hands, chhatted with
h each of them,
t aske ed questio
ons, and to
ook menta al notes.
I made
e jokes ab out the weeather, th e traffic, bbusiness, and aging
g gracefullly. Again I
asked questionss and tookk more me ental notess. In that one hour, my hostss were nott
aware that I had
d finished doing a si mple anallysis of myy audience e and the subject off
my spe
eech, “Cha allenges and
a Chancces after Mid-life:
M A Rotarian’ss Perspec tive.”
While they weree warming g up the meeting,
m I quickly “ mind-map ped,’ seveeral ideass
and be
egan churnning them up in my head.
For th e next fo rty minute es, I stoood up and d told the m what I thought about the e
busineess, familyy and ho ow to age e gracefu ully. All points
p I mmade werre from a
Rotariaan’s point of view. I was tell ing them things tha at were reelevant to them and
d
things that theyy looked forward to o. I talke d about aging,
a the
eir fears, and theirr
individ ual idiosy ncrasies. I had them
m thinkingg, feeling, and laughhing out lo
oud when I
told th em things so relevaant and cu rrent to th
hem..
I had given
g m nothing that they hadn’t givven me. I was luckyy that the topic wass
them
“anyth ing.” Thatt day, I le arned a valuable
v le
esson: Yo
our audien
nce wants to hear
about things re elevant to o them more
m thann whateveer your ssubject matter
m
expert ise might be.
About Raju
R Mandhya
an
He has been
b trained
d and certified
d in many mo
odalities including but no
ot limited to th
he following:
Neuro Linguistic Pro
ogramming, Mind
M Mapping, LIFO and Celemi. He is a trainer ccertified by thhe
America
an Management Associattion and by th he Arbinger Institute.
He has authored
a twoo books, one e on Public Speaking and d another on Humor as a tool for
Leadersship. His backkground is in n internationa
al trade. He has
h lived andd worked in tthree
differentt cultures - In
ndian, Filipino
o, and American. Currently, he lives and
a works ou ut of the
Philippin
nes.
A Worlld of Clear, C
Creative andd Conscientious
us Thinkers! www.maandhyan.com
m