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-. <anagement is distinct from ownership3 In modern times1 there is a divorce of management from ownership. #oday1 big corporations are owned by a vast number of shareholders while their management is in the hands of paid qualified1 competent and e0perienced managerial personnel. 2. !eed at all levels3 &ccording to the nature of task and scope of authority1 management is needed at all levels of the organi7ation1 i.e.1 top level1 middle and lower level. 1A. Integrated process3 <anagement is an integrated process. It integrates the men1 machine and material to carry out the operations of the enterprise efficiently and successfully. #his integrating process is result oriented.
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In defining the core principles governing how organi7ations worked and the contribution of management to that process1 ,ayol laid down a blueprint that has shaped organi7ation thinking for almost a century.
E0ternal ,orces3 Changes in technology %olitical factors =eneral macro9economic environment Changes in consumer tastes1 preferences1 purchasing patterns D frequencies 8eclining market shares due to competition #echnology3 #echnological changes are responsible for changing the nature of the 'ob performed at all levels in an organi7ation. :hen there is a change in technology in the organi7ationCs environment and other organi7ations adopt the new technology1 the organi7ation under focus becomes less cost9effective and its competitive position weakens. #herefore1 it has to adopt new technology. :hen the organi7ations adopt a new technology1 its work structures are affected and a new equilibrium has to be established. :e have seen that technology has impact on organi7ation structure1 organi7ational processes1 and behavior of people. ,or e0ample1 computers and automation have made significant impact on organi7ational functioning. usiness scenario3 8ue to rapid changes in the business scenario with increasing competition and global economy1 the needs and demands are also changing among the customers1 suppliers and other stakeholders. "rgani7ations are1 therefore1 forced to change their operational methods to meet the demands of the stakeholders. ;ince every organi7ation e0ports its outputs to the environment1 an organi7ation has to face competition in the market. #here may be two types of forces which may affect the competitive position of an organi7ation1 other organi7ations supplying the same products and1 buyers who are buying the product. &ny change in these forces may require suitable changes in the
organi7ation. ,or e0ample1 when Indian economy was liberali7ed 4the process still continues51 there were many foreign organi7ations which entered the Indian market. #his forced many Indian organi7ations to re9align themselves with the new situation. #he result is that there have been many cases of divesting the business and concentrating on the core business1 acquiring core business1 and developing competitive competence to face competitive threats. ;imilarly1 there may be changes in buyers in terms of their needs1 liking9 disliking1 and income disposal for a product. #hese changes force the organi7ations to bring those products which meet buyerCs requirements. Environmental and !ational factors3 Environmental factors such as economic1 political and demographic and legal factors play a vital role in devising organi7ational policies and strategy. &ny change in these political and legal factors may affect the organi7ational operation. ,or e0ample1 organi7ations may have to change their employment policies in accordance with the government policy1 demand of the non9government organi7ations and changing economic conditions of a country. ;ocial changes3 ;ocial changes reflect in terms of peopleCs aspirations1 their needs1 and their way of working. ;ocial changes have taken place because of the several forces like level of education1 urbani7ation1 feeling of autonomy1 and international impact due to new information sources. #hese social changes affect the behavior of people in the organi7ation. #herefore it is required to make ad'ustment in its working so that it matches with people.
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&ns3 %er ;heldonEs theory of personality1 below are the traits that <s. Chanchal can derive3 <r. .avi represents <esomorph body type. 6e is Fwell9proportionedG. %sychologically he is &dventurous1 Courageous1 Indifferent to what others think or want1 &ssertive/bold1 Hest for physical activity1 Competitive1 :ith a desire for power/dominance1 &nd a love of risk/chance. <r. =ineesh represents Ectomorph body type. %sychologically he is ;elf9conscious1 %rivate1 Introverted1 Inhibited1 ;ocially an0ious1 &rtistic1 Intense1 Emotionally restrained1 #houghtful <r. .amgopal represents Endomorph body type. %sychologically he is;ociable1 ,un9loving1 *ove of food1 #olerant1 Even9tempered1 =oodhumoured1 .ela0ed1 :ith a love of comfort1 &nd has a need for affection