The Current
September 2009
What Does the Chamber Do?
E
veryone knows that we organize
and promote business mixers, rib-
bon cuttings, run a visitor center,
house the County Film Office, and give
out maps. But that is just a small part of
what your membership investment dol-
lars support.
Your annual membership is an invest-
ment in the Chamber and makes up just
over half of our operating costs for the
Chamber Office/Visitor Center/ and
County Film Office. The rest of our
budget is raised through partnership
funding, fund-raising events we orga-
nize such as the Mendocino Whale Fes-
tival, our annual fall event, advertising
in our annual visitor guide, our website
advertising, and ads in the newsletter.
Sponsorships help to cover the expense
of events such as the Fort Bragg Whale
Festival, the Fort Bragg Fireworks and
the Mendocino 4th of July Parade. These
events are not revenue streams for the
Chamber’s operating expenses, they
help bring outside dollars to the region
and to our members.
Our staff currently organizes five major
events, which requires numerous hours
to plan, organize, and run. We also help
members promote their businesses and
non-profit fund-raising events through
our visitor center, E-news, newsletter,
calendar of events, and website every
day, week and month of the year. We feel
fortunate to have members who volun-
What’s New with our Members
teer their time and skill to help our staff promote members events, run a visitor
with projects and events. center, house the film office, provide
student scholarships, produce informa-
We work with our contracted publicist/ tional guides and hand-outs for visitors
media specialist to create an annual mar-
such as our meeting facilities, weddings,
keting plan for the Chamber and to at-
and outdoor activities pamphlet. These
tract travel writers to our region, with
promotional pieces are invaluable to
the goal of promoting the Whale Fes- visitors and locals.
You’re being asked to support and
advertise in many ways, and we
Stats for July 2009 know that doing business today is
more challenging than ever. We
believe in the saying, “Knowledge
Calls Received ........ 664 is power” and we want you to have
it. That’s why we implemented the
Walk Ins . . . . . . . . . . . . 1,407 free to members 12@12 Brown
Referrals Given . . . . . . . . 2,209 Bag Seminars every month, as an-
other resource to help
First-Time Web Hits . . . . . 11,950 your business.
We’re working to stay on top of
trends that help business, such
tivals, Mendocino’s 4th of July Parade, as social networking.
We have created
Fort Bragg Fireworks, and more. Pro- a Facebook and Twitter Page for the
moting to the targeted areas of the Sac- Chamber of Commerce and Visitor Cen-
ramento, Chico, Santa Rosa, and the San ter. We’re also working on this for the
Francisco Bay Area helps brings outside Mendocino County Film Office. Plus,
dollars into our communities. our website continues to draw unique
We represent our chamber/visitor cen- visits and returning visits, and our of-
ter/film office and region with every fice receives almost 10,000 calls per
tradeshow, conference, training semi- year where we give personalized service
nar, meeting and event throughout based on the callers questions
the year. and interests.
Your investment and the fund-raising we The move to our new chamber and visi-
do helps us promote our communities, tor center location, with ample parking
advocate for business, organize events, is much more convenient for locals and
article continues on page three...
Inside this Issue
Media Manager Bruce Lewis
tells us “How to get that News Welcome New Members
Release to the Media”
 About the Chamber Page 2 •September2009

Board of Directors
Chair - Sam Kraynek Tom Yates
Thanksgiving Coffee Company The Coast - KOZT FM Elaine Bryant
Vice Chair - Douna Dooley Rob Scott Elk Cove Inn
Sport Chrysler Jeep Dodge Westport Village Society Guy Pacurar
Treasurer - Amy Wall Robert Pinoli Brewery Gulch Inn
Mendocino Beauty Skunk Train Brandt Stickel
Past Chair - Myles Anderson Jennifer Bosma Law Offices of Hogan & Stickel
Anderson Logging Harvest Market Tracy McDaniel
Jim McDannold Mendo-Lake Credit Union
Century 21 - Fort Bragg Realty

Ambassadors
Ray Alarcon - Alarcon Insurance Agency
Lynn Bell - Surf & Sand Lodge
Norm Beckman - Beckman Printing
John Cinnamon - Fort Bragg Rotary
Kate Collins - Gaia Energy Systems
J. Kyle Smith - Dr. J. Kyle Smith O.D.
i n d e r s!
Diana Scholl - Kiwanis of Fort Bragg Re m
Vicky Watts - The Coast - KOZT FM
r@ F ra nkie’s
Marilyn Wagner - Wagner Photo Art
e nd oc ino Sola rrel Gas
M @ F e
Staff b bo n C utting acific
Ri g @ P
Chief Executive Officer - Debra De Graw uttin
Programs Manager - Amy Luce Ribbon Cst Bungalows
Visitor Center - Rosalie Scott Mi
Visitor Center - Janice Littrell
f o r g e t your
Don’t ess card!
Conracted Bookkeeper - Linda Lewis
Contracted Publicist - Bruce Lewis
busin
Member Benefits
Referrals
Calls and visitors are referred to Chamber members in good
standing. We are here to promote our members.

Newsletter Inserts Promotional fliers inserted into The

This newsletter keeps you informed about other members Current do not necessarily reflect
and can be a valuable promotional tool. Promote a special or the opinion of the Chamber Staff
upcoming event with a flier. Space is limited so call or Chamber Board of Directors.
961-6303 to reserve your space today! Promotional fliers are provided and
paid for by Chamber members. For
e-News questions regarding content on fliers,
Weekly electronic updates & events from and for our call the contact information provided
Chamber members. 50 word limit, send submissions to on the flier.
chamber2@mcn.org by 4pm every Tuesday.
www.MendocinoCoast.com • chamber@mcn.org • Phone: 707.961.6300 • Fax: 707.964.2056
How to Get That New Release To the Media
article continued from page one...
visitors alike.
We organize monthly mixers and ribbon cuttings to help the
hosting member promote their business or organization, as
well as to provide a face to face networking opportunity for our
members. Remember, people do business with people they
know…get to know your fellow members.
Last year’s membership break down by type of membership:
Dining 8%; Lodging 24%; Lodging/Dining Comination 5%;
Recreation/Entertainment 4%; Retail 20%; Non-Profit 9%;
Other 6%; Health, Beauty & Spa 4%; Business Services 9%;
and Construction Services 7%.
We are constantly working to provide more value with limited
staff and resources. We count on your support so that we can
continue to support our region, our communities,
and our members.
~ Save the Date ~
2010 Mendocino Coast
Whale Festivals
Mendocino - March 6 & 7
Fort Bragg - March 20 & 21
How to Get That News Release To the Media
By: Bruce Lewis
Nearly everything about the news release has changed.
The old: the who, what, why, when, where and how (the five “w’s
and h”).
The new: the old five “w’s and “h,” + hyperlinks for websites, social
media pages and video. Both formats are short: 300-400 words max.
But after you have figured out how to write one of these news re-
leases, how do you get it distributed?
If you have personal contacts or lists you have created, by all means
send it to them. Best not to send as an attachment because spam fil-
ters often block them. Instead, turn on “HTML” in your email pro-
HomeMade Publications… We get the word out.
• Mendocino Travelers Guide
• Mendocino Real Estate Guide
• www.MendocinoGuide.com
Erina Reeves • 937-3565 • sales@mendocinoguide.com
Page 3 • September 2009
gram so the format is maintained,
then cut and paste the release
into the email message. An al-
ternative is a teaser headline and
a link to your press release (with
photos, etc.) on your website.
If you’re sending the release to
a personal list, make sure it goes
to the right contacts at each TV,
radio, web or print media outlet.
A story related to a new service
at a lodging establishment won’t interest the wine editor unless
there is some wine angle. Hitting the right target is key to getting
coverage. Don’t forget bloggers. And, of course, post to your own
blog, then tweet and Facebook with a link to the news release.
A Better Way
A better, more efficient way to distribute your news release
is through PRNewswire, Business Wire or PRWeb.com.
PRNewswire and Business Wire have been around for decades.
They keep their media lists updated, help you target your release
and have first-rate professional editors who review, edit and pre-
pare your release for distribution.
You pick a “circuit,” such as “Bay Area” or “Northern California,”
upload it to their website and it will go out within about 60 minutes
to hundreds of electronic and print journalists, as well as 3,000+
websites and portals. The cost ranges from $175 for a local cir-
cuit to $650 for a national release. The annual membership fee
for BW and PRN is about $100 a year. If you’re a non-profit, they
generally offer a 10% discount off the regular distribution prices.
New Kid on the Block
A new distribution service, PRWeb.com, is a bit cheaper (as low as
$80 per release) and claims to be better focused on bloggers and so-
cial media sites. I have used this service a few times, but haven’t yet
had a chance to monitor the results. You must compare the distribu-
tion, however. For $80, you aren’t reaching the same audience as the
$175 release on PRN or BW. I think the $140 PRWeb.com release
option is the best deal. Pricing is right on line so you can check it out.
A final note: even if your release never makes it into print, if you
use a distribution service it will be out on the web for everyone
to find.
Bruce Lewis is president of Lewis & Summers Public Relations
(LSPR) which has provided communications consulting to more
than 150 organizations worldwide. An award-winning newspaper
reporter, he was national public relations manager for McKesson
Corp., a Fortune 100 (#4) service company with annual revenues
of $8 billion. Bruce and Gary Summers promote organizations,
products, services, individuals and causes.
Calendar of Events September
On-going Events
Mendocino Art Center Gallery Exhibit
Main Gallery: Members’ Juried Exhibit, All-Media. Abramson
Gallery: Mariko Irie, “Mendocino Coast Scapes,” Watercolor
Paintings. Nichols Gallery: Jake Early, “California Highway One,”
Serigraphs.• Mendocino Art Center, 45200 Little Lake Street,
Mendocino • 707-937-5818, ext. 10 or 800-653-3328, ext.
10 • www.MendocinoArtCenter.org
Fitness Paddle
7-8:30am Good for your Heart and Soul!!! Join Liquid Fusion
Kayaking for our Wednesday morning work-out. All skill levels and
abilities welcome for some kayaking exercise fun. Bring your kayak
or use ours. Noyo Harbor 962-1623 www.liquidfusionkayak.com
Sunset Bird Paddle
6-7:30pm Enjoy a dry and relaxing evening kay-
ak nature tour. Great for all ages and no experi-
ence necessary. Space is limited so call for reservations
Noyo River • (707)962-1623 • www.liquidfusionkayak.com
Rendezvous Inn’s “Tastes of Summer & Local Wines”
Three-course summer tasting menu paired with optional local
wines by the glass. The menu includes heirloom tomatoes, but-
ter poached fresh Maine lobster, and home-grown red currant-
sauced grilled medallions of venison. The Rendezvous has had
the highest Zagat food rating for Mendocino County in every
San Francisco/Bay Area survey since 2006. “When there’s a
tasting menu built around seasonal ingredients such as crab
or wild mushrooms, order it without hesitation.” --71miles.
com $52.50 per person; $78.00 with suggested wines.
647 N. Main St., Fort Bragg, CA 95437 • (707)964-8142 or
(800)491-8142 • www.rendezvousinn.com
September 3
Communicating with Customers
9am – Noon Marketing workshop that covers target mar-
kets, benefits analysis, competitive analysis, and sales pro-
jections. This is the second in the marketing workshops of-
fered through the Building a Better Business Series and
will help participants in the development of a business plan.
West Company Conference Room, 760 B Stewart St., Fort Bragg
(707)964-7571 • www.westcompany.org
Sept. 4-7
Paul Bunyan Days
Go to the website and check out all the great events.Te Parade,
gem and mineral show, craft fair, ugly dog contest logging Show
and Expo and much much more ! www.paulbunyandays.com
Sept. 4-27
“Pajama Game” presented by Gloriana Musical Theatre
One of the Great American Musicals! Book by George
Abbott & Richard Bissell, Music & Lyrics by Rich-
ard Adler & jerry Ross. Directed by An Woodhead.
Eagles Hall, Corry at Alder St 964-7469 www.gloriana.org
www.MendocinoCoast.com • chamber@mcn.org • Phone: 707.961.6300 • Fax: 707.964.2056
Page 4 • September 2009
Sept. 3-6
MTC Presents W. Somerset Maugham’s
“The Circle”
Directed by Ayn Ruymen. A witty satire of upper class
sexual manners.The play is designed to flatter audienc-
es into applauding their stage counterparts as witty and
pretty. Beneath it’s polished veneer, however, you can
discern a biting critique of upper middle class behavior.
Helen Schoeni Theater, Mendocino • 937-4477
www.mendocinotheatre.org
Sept. 5-7
1st Annual Fort Bragg Sea Glass Festival and Show
Both local and out of town artists will be ex-
hibiting their work which includes sea glass
jewelry,crafts and photographs. Admission is free.
Glass Beach Jewellry, Gallery and Museum 17801 N High-
way One Fort Bragg • 962-0590
Sept. 5
Discovering Dahlias (Master Gardener Series)
Explore the wonderful world of the dahlia! Join Garden’s
staff Propagation Supervisor Mario Abreu for a class on one
of the Garden’s star summer performers- dahlias! Learn
more about dahlia classification, care and propagation.
Mendocino Coast Botanical Garden Meeting Room • 964-
4352 ext 23 • www.gardenbythesea.org
Sept. 10
9am – Noon Nuts and Bolts of Business
This workshop will help participants to review basic business
structure issues and financial management concepts includ-
ing: legal structures, licenses and permits, break even analy-
sis, pricing analysis, and business planning. This workshop
is part of the “Building a Better Business” workshop series.
West Company Office 760B Stewart St, Fort Bragg
964-7571 • www.westcompany.org
Sept. 11
Winesong!
Winesong! is a nationally recognized charity wine auc-
tion and tasting attended by more than 1,100 guests
from 28 states, who come together to make this one
of the most spectacular events on the West Coast. The
popularity of this prestigious event guarantees a sell-
out crowd every year and creates a festive atmosphere
in the beautiful Mendocino Coast Botanical Gardens.
961-4909 • www.winesong.org
Sept. 12
2nd Saturday Gallery Opening
Galleries in Mendocino & Little River have receptions for their
new shows each month. Enjoy meeting local artists from 5-7 pm.
Calendar continued on page five...
Calendar of Events September Continued
Sept. 17
Follow Your Money
This financial management workshop will cover business plan-
ning, basic record keeping, financial statements, cash flow,
and projections. This workshop is part of the “Building a Bet-
ter Business” workshop series and is designed to help new
and existing businesses build financial skills and knowledge.
West Company office, 760B Stewart St. Fort Bragg • 964-7571
www.westcompany.org
Sept. 18-20
Portuguese Festa Fish Dinner & Dance
Tickets for the dinner are $20 for adults, $8 for children ages
6-12 no charge fro children under 5. Dinner includes a fillet of
sole, potatoes, salad, beans, bread, wine or soda. An assortmnet
of beverages will also be available for purchase at the bar. The
dance will follow the dinner and last until 11 pm Portuguese Hall
964-4971 or 964-0485
Sept. 19-20
An invitation to A Breath of Plein Air 3
Westport Village Society and Gallery This invite you to partici-
pate in the Plein Air Outing of your choice. Oil or Acrylic paint-
ing with Erin Dertner, watercolor with Carol Deetch, photogra-
phy with Garth Hagerman or Wooden Spoon making with Dan
Stalzer. Saturday activities will include a Continental breakfast,
a six hour group outing with your preferred level of support
from companionship to technical instruction; as box lunch; an
evening party with Hors D’oeuvres, and music on the Westport
Headlands and westport hotel. A special show of instructors’,
students’ and local images. Optional Sunday Activities Include:
an additional outing with your instructor and afternoon tea at
the Westport Hotel.Saturday’s cost will be $125. This event
is a fund raiser to benefit The Westport Village Society Com-
munity Center Fund.To enroll call Lisa at the number below.
Westport Hotel and Surrounding area Lisa at 964-1749
art@ Westportca.org
Sept. 20
Wildcrafting Food and Medicine - Summer Harvest
(Master Gardener Series)
Learn more about how to forage in the wilds of the Men-
docino Coast! Join local naturalist and wildcrafter Ryane
Snow, Ph.D. for a slide presentation and walk exploring
the riches our bountiful coastal environment has to offer.
Mendocino Coast Botanical Garden Meeting Room
Kristina Van Wert at 707-964-4352 ext 13
www.gardenbythesea.org
Page 5 • September 2009
Sept. 20-Oct. 4
MTC Presents Sarah Ruhl’s “Eurydice”
Directed by Steve Siler 45200 Little Lake Street • 937-
4477 • www.mendocinotheatre.org
Sept. 24
Untangling the Web
The internet has become one of the most important business
tools available. Are you up to speed? Come join this workhop
where we will cover e-commerce, e-mail and online market-
ing, websites, and social networking tools. This workhop
is part of the Building a Better Business workshop series.
West Company office, 760B Stewart St, Fort Bragg
964-7571 • www.westcompany.org
Ribbon Cutting @ Ferrellgas
Join us the new Ferrell Gas office at 136 N. Main St. Fort
Bragg. RSVP to 962-0568
Sept. 26
Kayak Forward Stroke Clinic
Develop a more efficient forward stroke to make
paddling easier, effective, and more fun. This spe-
cial clinic is taught by guest instructor Brent Re-
itz (holder of 6 national kayaking titles). Space is
limited call for more information and reservations.
Dolphin Isle Marina • 962-1623 • www.liquidfusion-
kayak.com
Sept. 27
Fourth Sunday Breakfast
The fourth Sunday breakfast at the Caspar Community
Center serves country gourmet, organic and local foods in
a friendly atmoshere with live music. The monthly break-
fast is a benefit for the Caspar Community Center. Info at
707.964.4997 or caspar@mcn.org
Ribbon Cutting at Pacific Mist Bungalows
It’s “Back to the Future” in Little River and the new own-
ers of Pacific Mist Bungalows, Scott Connolly and Mad-
eline Stanionis, will festively unveil the inn’s “new” name
and signage: “The Andiron -- Seaside Inn and Cabins.”
Yes, that’s right -- in this, it’s 50th year, the place so
fondly remembered as “The Andiron Lodge” will turn
the clock back while, at the same time, continue building
for the future as The Andiron. Enjoy Bar-B-Que on the
Green, Local Micro-brews and Wines (as well as good old
lemonade), Strolling Musicians, as well as an Open House
of newly-renovated Rooms! RSVP: Scott or Madline @
937-1543
Welcome New Members Page 6 • September 2009

ArtStruct Hot Yoga of Mendocino

Yorgen Kvinsland Erin Loomis
P O Box 1432 31320 Jade Ct.
Mendocino, Ca 95460 Fort Bragg, Ca 95437
937-6242 407-6085
www.artstruct.com www.hotyogamendo.com
A front door is a focal point of a dwelling or building – it sets This style of Hatha Yoga
the mood for the inhabitant or visitor. Yorgen Quent Kvinsland originated in Calcutta, In-
founded ArtStruct on the belief that a front door is an often un- dia and has been practiced
derutilized blank canvas for creative expression and personal for millennia. It consists of yoga postures (asanas) practiced
enrichment. A front door should express the owner’s personal- sequentially in a heated room to enhance the stretching and
ity and individualism, create a lasting impression, and “set the strengthening of the entire body. Hatha yoga attempts to
mood” for the entire building. balance mind and body via physical postures and exercises,
controlled breathing, and the calming of the mind through
Coast Natural Healing Center relaxation and meditation.
Chong Mejias
18661 North Highway 1
Fort Bragg, CA 95437 Studio Z Mendocino
964-4914 Zida Borcich
www.coastnaturalhealing.com 711 North Main St
Fort Bragg, CA 95437
Natural Healing Center is located 964-2522
at the Coast Inn & Spa. Cafe and www.studio-z.com
Cuisine to Go, Juice Bar, Natural Food Store, Oriental Cook-
ing Class. Meditation room has Korean Red Clay with Crystal Graphic design & fine letterpress
Salt Lamps, Far infrared sauna, steam room with herbs, mas- printing. Advertising campaigns,
sage, skin and body care. Foot detox, colonic, nutritional live business & social stationery, logos, business cards, bro-
and dry blood cell analysis, Alkalizing and Energizing pH bal- chures, rack cards, wedding & event invitations, creative
ance, nutritional cleansing, detoxification and EZ Weight loss graphic solutions.
program with pH Miracle Living Oriental Raw Food.

Coast Inn & Spa 2010 Mendocino Coast

Angelo & Chong Mejias
Whale Festival
18661 North Highway 1
Fort Bragg, CA 95437 Sponsorship Opportunities
964-2852
www.coastinnspa.com
• Great Advertising Opportunity
Eco-Friendly Rooms, Spa in Room with Fireplace, Organic gar- • Different levels to choose from
den, ozone and filtered water, massage, outdoor hot tub, picnic
areas, kitchenettes, coffee makers, refrigerators, microwaves.
Wireless Internet, short walk to the Beach, 0.3 miles to shopping For more information
center. 0.5 miles sto Noyo Harbor. Cafe and Cuisine To-Go, Juice
Bar, Natural Food store. Pets OK for extra fee. contact Amy @ 961-6303

PROFIT 
Peters Painting
If something is missing in your 
business, I can help.  Rates for Chamber Members
Kathie Ittel  Commercial or Residential
Certified Business Coach
Ask for Lloyd Peters
CALL 937‐3165 (707) 513-6276
CA Lic# 882523
What’s New with You?
You don’t have to go to Australia to get your Kevin Murphy!
DENISE’S FAMILY SALON on 421 North Franklin street
in Fort Bragg uses Kevin Murphy so you can sample the
difference and is the only salon in Mendocino County to sell
the product.
Kevin Murphy makes professional high end hair products
that are paraben and sulfate free. There full of botanicals
that are good for the hair. 964-2944
AT PARTNERS GALLERY:
KAREN URBANEK AT PARTNERS GALLERY
“TRASH NOT TRASH” September 3 through 28; First Fri-
day Reception Sept 4, 5-8pm; Bundled sculptural forms and
encaustic compositions with embedded objects reflect the
artist’s re-use of non-recyclables. The artist explores how an
individual artist can deal with the waste we create as we make
choices each day.
335 NORTH FRANKLIN ST, FORT BRAGG;
Gallery hours: Thursday through Monday, 10-5;
707 962-0233; www.partnersgallery.com;
Pick up the September issue of Skin & Ink Magazine and check
out the featured article on Triangle Tattoo Musuem!
Also Triangle was invited to participate in the State Fair with a
large display showcasing their museum and shop.
The Wine Bar[n] at Glendeven Inn, serving and selling Men-
docino county-only wine and beer.
We are a full wine shop as well – take your favorites home at
winery suggested retail prices.
Stop by and visit the coast’s only Wine Bar! Open 3-7 daily at
8205 N Highway One, Little River just north of Van Damme
State Park. 707-937-0083
Glendeven Inn & Wine Bar[n], Vogue Magazine’s pick for
Mendocino lodging, is an 8-acre, luxury farmstead offering
ocean-view suites, fireplaces, private balconies, gardens, pas-
tured llamas, farm-fresh eggs, in-room breakfasts, a guest wine
hour in Glendeven’s Wine Bar[n], free WiFi, plush robes,
massage services, and direct Van Damme State Park trail ac-
cess. www.glendeven.com
R ic haR d M c d o n a l d
Roofing Lic. #397442
& General Contracting Inc.
All Type of Roofing
Free Roof Inspections
707-964-4922
707-367-1168 Cell
Fully Insured
707-964-0444 Fax
www.MendocinoCoast.com • chamber@mcn.org • Phone: 707.961.6300 • Fax: 707.964.2056
Page 7 • September 2009
There are two events in September’s Mendocino Stories and
Music Series schedule. First, on Friday September 18, The
Whales – Lenny Laks and John Chamberlin - at the Mendocino
Hotel with their brand of Rock Jazz Pop Country Latin Gospel.
Original tunes and America’s hip favorites. Sliding scale $10-
20. Doors open at 6:30PM, Showtime is 7:30PM. Bistro menu
and drinks available.
Then on Saturday, September 26, “Must Be Crazy”, featuring
Marcia Sloane and Todd Walton in a private home in Rancho
Navarro. Their house concert will feature songs from their
CD, When Light Is Your Garden, several new compositions,
and Todd reading stories from Buddha In A Teacup and his hi-
larious new novel Under the Table Books. $20, advance tickets
only.
For more info call Pattie 937-1732 or www.mendocinostories.
com/events.
“For many, booking travel on-line is becomes increasingly
frustrating” to read the full article from the NY Times. http://
www.nytimes.com/2009/08/04/business/04frustrate.
html?ref=global
I urge people to consult with their local professional whenever
possible, before any major undertaking. Initial consultations
are usually free and the fees are minimal or non-existent. Pro-
fessional Travel Agents are outside sales professionals, who
work on commission, to get you the best value.
I will be staffing a booth at Cal Expo promoting Mendocino
County Tourism. If you would like me to promote your busi-
ness, please give me a call, we can work together for the success
of everyone.
Happy sailing, Jim Davis Tour & Travel
ARE YOU GAME ?
Gloriana Musical Theatre invites you to brassy, sassy Tony
Award® winning The Pajama Game. Management at Sleep Tite
Pajama Factory are at odds with workers who want a raise of 7 1/2
cents–big $ in the 1950s! Enjoy classic music like “Steam Heat”
and “Hernando’s Hideaway” OLE! Previews $10 this Thursday
& Friday. Opening Night August 22 - September 27. Eagles Hall
Theatre, Fort Bragg. General $20, $15 youth. 964-SHOW
gloriana.org
What’s the Chamber Up To? Page 8 • September 2009

12@12 Brown Bag Lunch session
“Six Easy Ways to Increase your
Influence” with Geisce Ly, Ph.D
DATE:
Friday, September 25, 2009
11:45 Register and seating
12 noon Session begins
1 pm Session ends
WHAT TO BRING:
Bring your business cards to pass out.
Bring a pad of paper to take notes.
Bring your lunch and a beverage
Geisce is the Dean of College of the Redwoods Mendocino
Coast Campus.
**Seating is limited and you must call to confirm that we
have a spot for you.
Free to Mendocino Coast Chamber Members
$25 for Non-members
CALL TO RESERVE:
707-961-6300
Newsletter Inserts
This newsletter keeps you informed about other
members and can be a valuable promotional tool.
Promote a special or upcoming event with a flier.
Space is limited so call 961-6303 to reserve your
space today!
12@12 Brown Bag Lunch session
“Understanding your Financial State-
ment and how it relates to the health of
your business” with Jerry Murphy, CPA
DATE:
Friday, October 30, 2009
11:45 Register and seating
12 noon Session begins
1 pm Session ends
WHAT TO BRING:
Bring your business cards to pass out.
Bring a pad of paper to take notes.
Bring your lunch and a beverage

**Seating is limited and you must call to confirm that we

e-News have a spot for you.
Weekly electronic updates & events from and for
our Chamber members. 50 word limit, send sub- Free to Mendocino Coast Chamber Members
missions to chamber2@mcn.org by 4pm every $25 for Non-members
Tuesday. CALL TO RESERVE:
707-961-6300

North Coast Plumbing, Barbara D. Clark

Heating, & Sheet Metal INC. Broker / Owner

Residential - Commercial
Fort Bragg Realty
Over 150 Years Combined Experience 809 N. Main St.
Fort Bragg, California 95437
161 N. Main St., Fort Bragg, CA 95437 Business (707) 961-1111
Fax (707) 964-3402
(707) 964-2783 ~ (707) 964-4127 Website c21fortbraggrealty.com
www.northcoastplumbing.com E-Mail bclark@mcn.org
Contractors License #375855 Each Office is Independently Owned And Operated Office
2004

www.MendocinoCoast.com • chamber@mcn.org • Phone: 707.961.6300 • Fax: 707.964.2056

Recent Chamber Events Page 9 • September 2009

Christina Flores of Mendocino Caregivers,Scott McConnell of The Coast, Michelle

McConnell of Mendocino Coast Caregivers and Ambassador Ray Alarcon at the Men-
docino Beauty Ribbon Cutting.

Amy Wall of Mendocino Beauty presenting Sonya

Houston of Weddings in Mendocino with her prize
at the Ribbon Cutting.

Amy Wall presenting Denise Carpenter of Denise’s

Ambassador Ray Alarcon, Chamber Board Chair Sam Kraynek, Amy Wall, Jeff Family Salon with her drawing prize at the Mendo-
Wall, Ambassadors Diana Scholl and Lynn Bell assisting with the Mendocino cino Beauty Ribbon Cutting.
Beauty Ribbon Cutting.
 Chamber Mixer

The Mendocino Coast Chamber of Commerce

Invites you to attend a Chamber Mixer at:

Mendocino Solar @ Frankie’s

Pizza & Ice Cream Parlor
date: Thursday, September 17, 2009
time: 5:00-7:00pm
location: 44951 Ukiah Street, Mendocino
RSVP: Ruth @ 937-2436 or Maggie@ 937-1701

Join us for appetizer and refreshment at Frankie’s!

Don’t Forget your Business Cards!

Sponsored By:
Ribbon Cutting

The Mendocino Coast Chamber of Commerce

invites you to attend a Ribbon Cutting at

Pacific Mist Bungalows

DATE: Sunday, September 27, 2009
TIME: 4-7 P.M.
LOCATION: 6051 Hwy 1, Little River
RSVP: Scott or Madline @ 937-1543

It’s “Back to the Future” in Little River and the new owners of Pacific
Mist Bungalows, Scott Connolly and Madeline Stanionis, will festive-
ly unveil the inn’s “new” name and signage: “The Andiron -- Seaside
Inn and Cabins.” Yes, that’s right -- in this, it’s 50th year, the place
so fondly remembered as “The Andiron Lodge” will turn the clock
back while, at the same time, continue building for the future as The
Andiron. Enjoy Bar-B-Que on the Green, Local Micro-brews and
Wines (as well as good old lemonade), Strolling Musicians, as well as
an Open House of newly-renovated Rooms!

Don’t Forget You Business Cards!

Sponsored By:
JOIN US FOR OUR
RIBBON CUTTING
AND MIXER EVENT!
September 24, 2009
5 p.m. - 7 p.m.
136 N. Main St.
Fort Bragg, CA
www.ferrellgas.com

MK-14142
 Kelley House 30th Annual Silent Auction – 2009
Crown Hall, 45285 Ukiah Street, Mendocino
PREVIEW NIGHT
Friday, October 2, from 6-8 pm
$15.00 per person
Join us for a fun evening of wine, fabulous hors d’oeuvres and browsing our unique
auction items! This event is $15 (special discount for members). Hors d’oeuvres, wine and live
music will help make it a festive evening. But best of all, you will receive a bidding number which
allows you to place your opening bids on all items prior to the Saturday event and to take
advantage of the opportunity to purchase items marked with the “Buy it Now” stickers. Preview
Night attendees also get first chance at our always popular “cash and carry” section.

SILENT AUCTION & CASH AND CARRY

Saturday, October 3, from 10 am to 2 pm
No charge for admission - No charge for “Cash & Carry” area
$2.00 for a number to purchase items
Silent bidding begins on Preview Night and continues on Saturday from 10 am closing at 2:00 pm.
As always, lightly used items, valued collectibles and antiques, good quality furniture and
merchandise and gift certificates will be on the block for your bidding. There is no entry fee for
Saturday’s event but a bidding number will cost $2. The kitchen “cash and carry” area will be open
Friday evening and again Saturday at 10:00 am.

You can now preview auction items on our Web site.

www.KelleyHouseMuseum.org
DONATE ITEMS FOR OUR AUCTION!
This is a perfect time to clean out that garage, closet or attic.
 Collectibles and estate sale items will be part of our giant silent auction
 “Thrift shop” type items will be displayed in our “cash and carry” section for quick sale
 Business products - Can you donate a service? A weekend getaway? An elegant dinner for 6?

You may drop off your items any time up to the week prior to the auction, or call the Kelley
House, 707-937-5791, and we’ll pick them up. Have neighbors moving? Ask them to give us a
call! Please: No clothing, electronic equipment, large appliances, computers or exercise
equipment.

Save the dates and join us Friday and Saturday for our biggest effort of
the year to support and maintain the Kelley House.
 North Coast Plumbing,
Heating, & Sheet Metal INC.
Residential - Contractors License
#375855 Commercial

Over 150 Years

Combined Experience

161 North Main Street, Fort Bragg, CA 95437

(707) 964-2783 ~ (707) 964-4127

www.northcoastplumbing.com
 Labor Day
Beef, Lamb & Pork BBQ
Beans, Salad, and Bread Included

Community 
Live Music 
Booths 
by  
FoxGlove 
Kids  
Activities  Ice Cream
Sundaes

September 7th, 2009

12 — 5 pm Margaritas
Thank you to our (after the parade)
generous supporters
In the field next to
Harvest Market
College of the Redwoods
Mike Anderson
50/50 
Raffle
Gerald Roach Donation:
Larry Tunzi
$ 12 Adults
$ 6 Kids 10 & Under Rock
Safeway
Pre-Sale tickets available at
Wall
Redwood Empire
Fairgrounds Harvest Market & Chamber of Commerce

Mendocino County
Farm Bureau Big Brothers Big Sisters of Mendocino County
498 N. McPherson St. Fort Bragg, CA 95437
(707) 964 - 1228
 CONTRACTORS
Call me. RichaRd M c
cdonald
donald HOMEOWNERS

Roofing, inc. INSURANCE COMPANIES

BUSINESS OWNERS
B&BS, INNS
a new roof provides HOTELS, MOTELS
decades of safety & VACATION HOMES
protection for your Call me. REAL ESTATE BROKERS
home & your family
RICHARD McDONALD

707
IS A LICENSED
FULLY INSURED
General Contractor
& Roofing Contractor
QUICK RESPONSE
ON ALL CALLS
OFFERING:
FREE Estimates
We offer up to New & Re-Roofs
$35,000 Roof Repairs
Yearly Roof Maintenance
interest-free financing IB & TPO Roofs
(with credit approval) Composition
email me: rtmd@comcast.net
Metal, Vinyl, Torch Down
Wood Shingle & Shake
Wind/Tree Damage Repairs
Skylight Repairs
Skylight Installation
Low profile, water tight Roof Inspections
Moss Removal
SeamLeSS Rain GutteRS Moss Prevention
preserve the integrity Dry Rot Repairs
of your foundation and Emergency Repairs
siding, reduce mold, & 3 & 5 YEAR WARRANTIES
move water away from ON ExISTING ROOFS
buildings to the yard. SEAMLESS GUTTERS
Gutter Cleaning
Rainflow Gutter Protection
STEEL BUILDINGS
Call me. Installation & Repair
 www.studio-z.com

studio mendocino
Fine Graphic Design
& Letterpress Printing H ow may we
be of service
to you ?
Hello, Mendocino Coast! Graphic Design
After twenty-five years of innovative graphic design and
Ads & Ad Campaigns
distinguished letterpress printing on the Mendocino Coast,
studio Z mendocino is proud, at last, to have joined the Web Sites
Chamber of Commerce. Business Cards
We would love to show you what we have been doing all these years. Logo Design
Won’t you call or stop by? Maybe we can invent or refresh your graphic Packaging Design
look, as we have done for so many hundreds of businesses, non-profits
and individuals over the years, to present a more professional, updated, Wine Labels
interesting or tasteful look in graphic and printed material, which, after Letterheads
all, is the “face” of every company or event. The importance of
Envelopes
distinctive, unified branding cannot be overstated.
Script Cards
We welcome your questions, request for a meeting, a tour of our
Letterpress Shop, or to talk about projects you have up your sleeve Thank You Notes
we might be able to co-create with you. We invite you to come celebrate Mailing labels
our 25th Anniversary on November 6th, First Friday, at a Wayzgoose
Correspondence Cards
(printers party), from 5 to 8 pm, in the shop. studio Z mendocino
could be your designer & printer, too, as we are for these local businesses: Brochures
Catalog Sheets
mcLa & v isit mendocino county, inc. Ad campaigns
a few of our fabulous clients

mendocino music festivaL New logo, ticket brochure, Rack Cards

posters, ads, rack cards, program cover, 2008, 2009 Wedding Invitations
art in tHe Gardens Posters, unveiling invitations, Event Invitations
rack cards, post cards, programs, 2009
Posters
tHe beacHcomber moteL New logo, Striker ad, stationery,
rack cards, business cards, gift certificates, BeachNut Passes Post Cards
victorian farmHouse Logo, stationery, business cards Stationery Wardrobes
stark & tHonton New logo, business cards, stationery Social Papers
mendocino Pacific reaLty Logo & sign design, business cards Book Cover Design
LittLe river inn Striker Ad, rack cards, gift certificates Promotional Materials
Fund Raising Packages
s tudio Z m endocino – Zida Borcich, owner Baby Announcements
711 North MaiN, Fort Bragg Call us: 707.964.2522
Shower Invitations
View soMe oF our work: www.studio-z.com
seNd a Note: zida1@sbcglobal.net Creative Services
read all aBout it: http://studiozmendocino.wordpress.com
 EcoMotion Mendocino
Block Rockin’ Beats for Sustainable Eats
Downtown Fort Bragg
Saturday, October 1oth, 2009

www.EcoMotionMendocino.com

Dear Mendocino Coast Chamber Member-

We are excited to announce EcoMotion Mendocino, a community block party aimed at uniting Mendo-
cino County sustainability efforts, introduce visitors to the area and stimulate the local economy! This
event is also a benefit for local non-profits who are facilitating this work.
EcoMotion Mendocino will take place downtown Fort Bragg on Saturday, October 10th from noon to ten
p.m with live music, vendors, art exhibits, kid’s eco - play stations and many other activities.
The city of Fort Bragg, Nykety Splits Presents and countless private investors and local businesses are
helping to make this event possible. We hope that you will be excited about the opportunity to join the
efforts to bring Fort Bragg businesses and residents together to create connections that will continue to
help Fort Bragg and the County of Mendocino be a progressive, forward-thinking area to do business and
raise families.
We invite you to play a role in supporting this event and making EcoMotion Mendocino your own!
Here are some ways that we invite you to participate:
Sponsor – Local businesses are uniquely positioned to benefit from sponsoring this innovative event.
By having your business name and logo connected with bringing EcoMotion Mendocino to Fort Bragg,
members of the community will understand that your business cares about their well being, future and
needs as a community. EcoMotion Mendocino Sponsorship is also an excellent opportunity to introduce
visitors (tourists and those who are considering moving their homes or businesses to Fort Bragg and the
surrounding areas) to the products and services your business offers. Check our website or E-mail “Lau-
ren@EcoMotionMendocino.com” to get a sponsorship package and learn how supporting EcoMotion
Mendocino can help the community get to know your company better.
Donate – Donations to help support this event go towards covering the production costs and hosting
the local non-profit booths at this event. Donations are tax deductable and can be mailed to PO Box P.O.
Box 2650. Ft. Bragg CA 95437. Every bit counts!
Exhibit or Vend - Booth applications are currently being reviewed for businesses, vendors and groups
that wish to exhibit their products or services during the event. Interactive booths are encouraged.
Partial scholarships are available to local start-ups and vendors when they are unable to pay. To find out
more about booth prices, go to our website www.EcoMotionMendocino.com or e-mail Eric@EcoMotionMen-
docino.com
Volunteer - EcoMotion Mendocino has countless volunteers helping make this free community event
possible. Volunteers are needed before the event to help with marketing, putting up flyers, attaining
sponsorships and pre-production work. Volunteers are needed during the event to pick up trash, monitor
the kid’s eco area, collect contribution envelopes, assist with the VIP area and much more. For more info
review the volunteer page of our website or send an e-mail with your name, contact info, availability and
preferred type of work to volunteer@ecomotionmendocino.com to discuss what is available.
With best wishes,
Nicole Kench, Director, EcoMotion Mendocino
& the EcoMotion Team
kathieittel@actioncoach.com