Incremental Vs.

Radical Innovation
What is incremental innovation? Incremental innovation is something about to renovate existing technology and use it as a starting point. In this some incremental innovation or improvement is done in particular product or in a process so that it may serve with some other use. Incremental innovation is regularly used within the high technology business by research and development department in higher companies that need to continue to improve their products by span of time to include new features desired by consumers. Gillette Example:Earlier Gillette used to make razors with a single blade only. After that it re-launched with 2 blades that is Trac II. Next came was marc III turbo that is with 3 blades. And now Gillette unveils 5-bladed fusion razor. So with this example we can conclude that innovation in existing product is necessary and very cost effective because in this we dont need do innovate brand new product, we try to make changes is existing product line. Incremental innovation is characterized by: Enabling continuation in growth of existing product line with low risk. Utilizing existing core competencies. Enhancing current capabilities. Customer needs are fulfilled by current offering products. Technology changes from existing product platform. It has lower uncertainty.

 What is radical innovation? Radical innovation is different from incremental innovation. In radical innovation exploration of new technology is there. It is only concerned with creating new and innovative to create a new market. It creates a dramatic change in processes products services that transform existing market with new one. High level of uncertainty is there in radical innovation. It creates a new market which leads to rapid growth. It is confronted with uncertainties like market and technological. For economic growth radical innovation is important. Radical innovation restructures economic growth and market place.

Personal computer Example:Earlier computer doesnt computation capability and power like now modern Personal computer having. Now after launching personal computer it has created totally a new segment. Computer users like home users, students, office workers etc. got relief from wasting so much time on past computers. Pc is totally a new innovation, so its called radical innovaton. Some more example Telephone (1861) Computer (1946) Compact disc (1979) Cell phones (1992) SMS (1994) WWW (1991)

Main Differences Incremental vs. Radical Innovation

An incremental innovation builds upon existing knowledge and resources. Its a competence enhancing. A modest technological change has been done in existing product line. A radical innovation builds upon new knowledge and resources. Its a competence destroying. Large technological advancements have been done.

In this market remain competitive. An incremental innovation involves Low uncertainty. This improves competitiveness within current market

In this market will noncompetitive. A radical innovation involves high uncertainty. This creates big changes in market and transforms existing market with new one. Informal process has been followed. Planning has been done through learning based or through discovery.

Formal process has been followed. Planning has been developed at the beginning.