FINANCIAL RATIOS

GOOGLE
Profitability Gross Margin % Operating Margin % Working Capital USD Mil Return on Assets % Return on Equity % EPS Liquidity/Financial Health Current Ratio Quick Ratio Financial Leverage Efficiency Payables Period Cash Conversion Cycle Receivables Turnover Inventory Turnover Fixed Assets Turnover Asset Turnover 2008 60.4 30.4 17,876 14.8 16.6 13.31 2008 8.77 8.03 1.13 2008 9.74 0.00 9.07 0.00 4.7 0.76 2009 62.6 35.1 26,419 18.05 20.3 20.41 2009 10.62 10.08 1.12 2009 8.13 0.00 8.13 0.00 4.69 0.65

Gross margin and net margin were increased in 2009 which means that company was going in profits and achieving its targets. Return on assets and equity were also showing positive change which means Google was using its assets and equity efficiently. As company was going in profits therefore its share price was also increased. Current and quick ratios were also increasing which means that company is becoming stronger to meet its short term liabilities. Payable period has decreased which is a good sign for companys goodwill. Receivable turnover has decreased which is a negative prospect for the company because now company is not able to recover from its debtors in 2009 Fixed asset turnover is stable.

SHAHID JAVAID 17181 FAHAD JAVAID 15540

FINANCIAL RATIOS
GAP
Profitability Gross Margin % Operating Margin % Earnings Per Share USD Working Capital USD Mil Return on Assets % Return on Equity % Liquidity/Financial Health Current Ratio Quick Ratio Financial Leverage Efficiency Payables Period Cash Conversion Cycle Receivables Turnover Inventory Turnover Fixed Assets Turnover Asset Turnover 2008 36.1 8.3 1.05 1,653 10.17 17.63 2008 1.68 0.78 1.83 2008 38.33 0.00 0.00 5.98 4.88 1.92 2009 37.5 10.7 1.34 1,847 12.56 22.33 2009 1.86 0.79 1.72 2009 39.82 0.00 0.00 5.89 4.69 1.89 2010 40.3 12.8 1.58 2,533 14.17 23.76 2010 2.19 1.21 1.63 2010 43.12 0.00 0.00 5.68 5.11 1.83

Gross margin and net margin were increased every year which means that company was going in profits and achieving its targets. Return on assets and equity were also showing positive change which means GAP was using its assets and equity efficiently. As company was going in profits therefore its share price has also increased every year. Current and quick ratios have increased every year which means that company is becoming stronger to meet its short term liabilities. Payable period has increased every year which is a good sign for companys financial prospective. Inventory turnover has decreased every year which is not a good sign for company because now company is taking more times to sell its inventory.

SHAHID JAVAID 17181 FAHAD JAVAID 15540