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Win US$1,000,000

2005

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PA AS I om CI A F pe IC ti
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Body-for-LIFE Challenge

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Before

After Cheryl Rasmussen

3 Years Later

Before

After Thomas Phillips

3 Years Later

Take the Challenge. Make the Change.

Before

After Anthony Ellis

8 Years Later

Before

After Kelly Adair

7 Years Later

*Conditions apply, visit www.eas.co.nz

PLUS! Both Australian & New Zealand Grand Champions each win a BMW Z4 for a year!*

Live it. 1

Before

After Becky Southard

2 Years Later

Before

After Dr. Jeffry Life

7 Years Later

Before

Afte

Lynn O

Over 2 million people have transformed their bodies. Now its your turn.

Before

After
Lezlee Jones

6 Years Later

Before

After
Anthony Ellis

8 Years Later

Before

Afte

Tracy J

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er

3 Years Later

Before

After Thomas Archipley

6 Years Later

Before

After
Pam Hickerson

5 Years Later

Oglesby

6 steps to success in your Body-for-LIFE Challenge

1) Take your BeforephotosPlace Beforeprints on pages 11 and 13 of this booklet. 2) Start your transformationFollow our exercise and nutrition recommendations for best results. Questions? Call us toll-free on 0800 666 44 4 (NZ), 1800 263 937 (AUS) or visit www.eas-ap.com. 3) Take your AfterphotosPlace Afterprints on pages 12 and 14 of this booklet. 4) Record your inner transformationPut your transformation into words on page 16. 5) Return this booklet to usWe must receive your completed Ocial Competitor Guide within 15 days of the end date of your 12-week Challenge. 6) Keep up the good workLook what youve done in 12 weeks! Enjoy your progress but continue on with your new healthy lifestyle.

er

3 Years Later

Before

After
Brad Wadlow

8 Years Later

Before

After
Cindy Homan

3 Years Later

Jeffries

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INFORMATION
By signing below, you acknowledge you have read the Rules and Regulations governing the 2005 US$1,000,000 Body-for-LIFE Challenge, and you agree to be bound by these Rules and Regulations.
Date Name (rst) Daytime phone Evening phone Occupation Birth Date Address City Postal Code Date you began your 12-week Program Date you nished your 12-week Program Starting weight (mandatory) Optional starting stats (blood pressure, cholesterol, body fat %, etc.) (last)

E-mail

State Country

12-week weight (mandatory) Optional 12-week stats (blood pressure, cholesterol, body fat %, etc.)

Competitors signature Witness signature and phone number


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NUTRITION PRODUCTS USED:


(check boxes) Body-for-LIFE Nutrition Bars Body-for-LIFE Ready-to-Drink Shakes Myoplex Original Myoplex Lite Myoplex Deluxe Myoplex Sport Myoplex Carb Sense Myoplex Storm AdvantEdge Quick Stir AdvantEdge Ready-to-Drink AdvantEdge Nutrition Bars AdvantEdge Carb Control Drinks AdvantEdge Carb Control Bars Thermo DynamX CLA Precision Protein HMB Phosphagen HP Phosphagen Elite BetaGen Cytovol Other:

Body-for-LIFE Prizes

Fifteen nalists will each receive the Body-for-LIFE Champion jacket + US$5,000 in product vouchers. Five nalists will be selected from the 15 by an online vote to attend the Championship Gala. One Grand Champion will win US$1,000,000! Bonus Prize! Both Australian and New Zealand Grand Champions each win a BMW Z4 for a year. (Conditions apply, visit www.eas-ap.com)
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All you need to do to secure your chance at US$1,000,000

Looking at your Before photos oers a vivid reminder of where youve been and is a powerful motivator to keep you going; thats why taking your photos is your rst step in the US$1,000,000 Body-for-LIFE Challenge. What better way to take a good look at the shape youre in and get motivated to change the shape of things to come? Its also smart to record your weight, body fat percentage, waist or dress sizeany personal statistic thats meaningful to you. As you proceed, you can use these benchmarks to track your progress and stay motivated. Next, read through this packet thoroughly for tips for success in your transformation:

Get going and keep going!


The real beginning of your Challenge is the start of your exercise and nutrition programs. Theres no getting around itits tough to change a lifetime of bad habits and inconsistency. Thats why we are available to help you with every step of your Challenge, from answering your training questions to recommending solid nutrition advice and the best nutritional products to help you succeed. Please visit bodyforlife.com or call our Body-for-LIFE advisors on 0800 666 444 (NZ) or 1800 263 937 (AUS).

The camera doesnt lie.


You may not fully realize how far youve come until you take your 12-week After photos. The fact is, your photos are one of the most important ways weand you will measure your success. As a successful Challenge nisher, these pictures will say it all!

www.bodyforlife.com

Theresa Hornick
BFL 2000 Participant Continues to lead an active lifestyle.

Share your story.


The changes you experience on the outside are merely a reection of other, more profound changes that have occurred inside. Thats why we ask you to put your transformation experience into words to complete your Challenge entry. Take the time to review and reect, then write from the heart.

Complete your 12-week Challenge.


By now youre probably feeling more energetic, your clothes are starting to t better (or you have new ones), and people are commenting on how good youre looking! Now its time to nish strong. Send in this Ocial Competitor Guide, complete with your written portion and your 12-week before and after photos, and youll be eligible to win the US$1,000,000 Grand Prize!

Enjoy the new you and your new life.


Its true. Everyone who nishes the Challenge is a winner, enjoying better health, more energy, new found control and renewed condence in every aspect of their life. Your 12-week Body-for-LIFE Challenge is just the beginning of a rewarding lifelong journey. Start strong nish strong keep going strong for LIFE!

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Questions and Answers


about the Body-for-LIFE Challenge

Q: What is the Challenge all about? A: When EAS created the Challenge concept and held our rst event 10

years ago, we hoped it would inspire people to make exercise and proper nutrition a top priority in their lives. Many people know what to do, but weve discovered that they need an incentive to help them focus. The idea worked, and now the Body-for-LIFE Challenge has become internationally known as the worlds most prestigious tness championship. But to many, it signies much more than building a better body the Challenge is a celebration of what is best about the human spirit. Its about the growth and goodness we can all experience when we harness our untapped potential to changeto move forward and improve all aspects of our lives.

Q: I would like to accept the Challenge, but I dont know much about
nutrition and training. Where can I learn more?

A: We recommend these sources of information: Body-for-LIFE Book by

Bill Phillips, www.bodyforlife.com, or call our Body-for-LIFE Advisors on (NZ) 0800 666 444, (AUS) 1800 263 937. The Body-for-LIFE book is extremely comprehensive and easy to read. It will teach you how to build muscle and burn fat fast through an integrated approach to training and nutrition. Body-for-LIFE also contains vitally important information on how to set goals and achieve them, as well as providing you with the opportunity to learn from others who have successfully completed the 12-week Program. Body-for-LIFE is available at booksellers everywhere. I have accepted your Challenge in the past, but didnt make it all 12 weeks. Can I enter again?
Kelly Adair
1998 BFL Champion

Q: Yes! A: Im not sure if I will be able to reach my goal in 12 weeks.


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Abb Ansley
1997 BFL Champion

Q: Can I enter more than once? A: Q: A:


Yes, you can. We admire those who have the strength of character to keep going. You may enter as many times as you like this year, as long as the dates do not overlap. Do I have to keep track of my weight or body fat percentage to ocially compete in the Challenge? Please share the information about your progress that is meaningful to you. For some it will be body composition percentages, for others it will be cholesterol levels or blood pressure. Many women nd that dress size is a meaningful indicator; whereas many men nd that keeping track of their waist size and the size of their arm or leg to be a good measure of success. It is completely up to you. Get creative! Do I have to use nutritional supplements to ocially compete in the EAS Body-for-LIFE Challenge? No. You are not required to use EAS nutritional supplements to compete in the Challenge, but we do encourage Competitors to use EAS supplements. If you are determined to make a remarkable transformation in only 12 weeks, you are going to need to nourish your body daily, with quality protein, carbohydrates, vitamins and minerals and with the other important micronutrients your body needs to recover from your intense exercise sessions. Achieving your transformation goal without supplements is dicult, particularly in a short period of time. Ive noticed that some Challenge participants held newspapers in their photos and some of the guys shaved body hair and tanned. Do I need to do these things? Holding a newspaper is a great way to date your photos for sharing them with family and friends, but holding a newspaper in your photos is not required. You do not need to shave or tan. Some competitors do this simply to show their muscle denition more clearly.

Q: A:

Q: A:

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Before

After

3 Years Later

Cheryl Rasmussen

Before

After
Dr. Jeffry Life

7 Years Later

Before and After Photos


On pages 11 and 14 of the Ocial Competitor Guide, youll nd space to ax your before and after photos. Please include the four required photos (two before and two aftereach showing both front and back views), plus an optional photo of your choice. Your before photos must be taken within three days of beginning the Challenge. Your after photos must be taken within three days of nishing the Challenge. For example, if your start date is January 5th, you could take your photos as soon as January 2nd, or as late as January 8th. We recommend attaching your photos to the packet using double-sided tape.
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Thomas Phillips
2002 BFL Grand Master Champion

Helpful tips for winning photos


Clothing

Please wear the same type of clothing in the before and after photos Swimsuits or shorts are preferred. Please remember that if you are covering up parts of your body it will be dicult to show your progress. Do not cover your legs with long shorts or cut them out of the photo.
Photos

Professional photographs are not necessary, but remember, this is the only way we can see your transformation, so good, clear photos are essential. Try taking them outside in either the morning or the late evening (when the sun is low) as the light is generally better for photos at that time. Take your photos against a plain background. Please submit 3x5 or 4x6 photos. Please stand with your arms at your sides in the before and after photos. No posing, please! Please include your whole body, from head to toe. Try to ll the photograph with yourself. If you stand too far away it may be hard to see your great results. Copyrighted photos will not be accepted unless a signed release of use to EAS from the photographer is attached to the packet. All photos become the property of EAS and will not be returned. Please have duplicates made and keep a copy of these photos. Do not send in negativesPlease hang on to them and do not lose them. Your photos may be used by EAS to promote its business even if you are not selected as Champion.
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Date of my FRONT BEFORE photo:

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Date of my FRONT AFTER photo:

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Date of my BACK BEFORE photo:

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Date of my BACK AFTER photo:

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Kelly Adairs inner transformation was just as meaningful as her outer transformation.

Inner Transformation Essay

Helpful tips for a winning essay


Journal your thoughts and feelings throughout your transformation. Use your journal to help you express the change you experienced. Practice writing your essay on another piece of paper before transferring it into the ocial entry guide. Write clearly and concisely, using only the space provided. Judges are looking for clarity, originality, sincerity, and leadership potential. Speak from the heart, as though you were sharing your story with a friend.

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One-Page Essay:

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Official Rules And Regulations


The US$1,000,000 Body-for-LIFE Challenge 2005 is an international self-improvement Challenge combining a body transformation and written questions. The US$1,000,000 Body-for-LIFE Challenge 2005 will be conducted in the United States and internationally in those countries where EAS supplements are sold by an EAS-Authorized International Distributor. A complete list of EAS International Distributors is located at www.eas.com or at www.bodyforlife. com. Many EAS-Authorized Distributors conduct their own Challenges. Winners of the Challenges conducted by EAS-Authorized Distributors will automatically become entrants in the US$1,000,000 Body-for-LIFE Challenge 2005. Only EAS-Authorized Distributors (listed at www.eas.com) may conduct authorized Challenges. All International Challenge participants need to contact their EASAuthorized Distributors for all Body-for-LIFE Challenge details. Timelines and Deadlines Challenge participants may enter the US$1,000,000 Body-for-LIFE Challenge 2005 more than once. However, each Challenge participant must complete a full 12-week program in order to be eligible to win and before entering into the next Challenge round. If submitting more than one Official Competitor Guide, the dates of 12-week competitions must NOT overlap. Upon completing the 12-week Program (and to be eligible to win a prize package), challenge participants in the Asia Pacific region must send in their 12-Week Official Competitor Guide within 14 days of completing their 12-week program by mail or courier to 2/17 Arrenway Drive, Albany, Auckland 1331, New Zealand by courier (highly commended) or by post to EAS Bodyfor-Life 2005 PO Box 300-757, Albany 1331, Auckland, New Zealand. The kits are then forwarded together to the USA for judging. You must start your Challenge no later than July 4, 2005. You must finish the Challenge by September 25, 2005 and send us your completed entry (before and after photos and essay) no later than October 10, 2005 to be considered for the competition. The Champions will be announced beginning November, 2005, and the US$1,000,000 Grand Champion will be announced in January, 2006. How You Will Be Judged The US$1,000,000 Body-for-LIFE Challenge 2005 (Challenge 2005) staff will select Champions in the Challenge 2005 from all completed entries received by EAS and from winners of the competitions conducted by EAS Authorized Distributors, located outside the United States. Stay tuned to www.bodyforlife.com for more details. All winners are responsible for all applicable taxes; prizes are not transferable; and there will be no substitutions for the prizes. Cash prize for Grand Champion will be paid out in an annuity over four years. Grand Champion will be asked to become an exclusive endorser for EAS/Body-for-LIFE and related products and services and enter into a two-year exclusive endorsement agreement with EAS/ Body-for-LIFE. Whos Eligible to Enter this Challenge? Challenge participants must be at least 18 years of age before starting their 12-week Challenge Competition. The Challenge 2005 is subject to applicable federal and state laws and is void in all states and countries where skill contests requiring proof of purchase are prohibited. Employees of EAS, its International and U.S. Distributors in other countries, and any of their affiliated companies, advertising agencies, or consultants and contractors providing services for The Challenge 2005, along with their immediate family members, may participate but are not eligible to win. Employees working in stores that sell EAS products (grocery stores, health-food stores, etc.) are eligible to compete.

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Challenge participants in previous EAS Physique Transformation Challenges may compete, but past Champions of any EAS Transformation Challenge are not eligible to win the Challenge 2005. Challenge participants may not use anabolic steroids or any strength-enhancing prescription drugs or medications unless prescribed by a physician to treat an existing medical condition (medication and medical condition must be noted in the written portion of your packet). All Champions will be required to sign an affidavit of eligibility, and may be drug and polygraph tested. Regulations and Requirements EAS reserves the right to interpret these rules and, if necessary, to amend the rules at its sole discretion and without notice to individual Challenge participants. Any amendments to the rules or changes in prizes will be published online at www.eas.com or www.bodyforlife.com. Rule interpretations and all judging decisions are final. All information and materials submitted along with your Official Competitor Guide become the sole and exclusive property of EAS. Challenge participant scores are confidential and will not be disclosed. Each Challenge participant assumes all risk of injury, harm or loss of any kind arising from participation in the Challenge 2005. Consult with your physician or health care provider before starting any new exercise, nutrition or supplementation program, particularly if you suffer from any medical condition or regularly use prescription or over-the-counter medications. If you are not experienced with strength training, or if you are changing your exercise program, consult with a qualified trainer or coach. Challenge participants in the Challenge 2005 expressly release EAS, its Distributors and affiliated companies, and the directors, officers and employees of any of them from all risk, loss, injury, damage or harm that may arise from participating in the Challenge 2005. Challenge participants must notify EAS in writing of any change of address or phone number. International Challenge participants must notify the Distributor in their country. Champions who cannot be reached within ten (10) days at the address or phone number in their completed Official Competitor Guide will be disqualified. The individuals featured in this kit were competing for cash and prizes in an EAS-sponsored shape-up Challenge and have received consideration from EAS. They achieved extraordinary results; there are no typical results. Their photos represent extraordinary examples of what can be accomplished through an integrated system of exercise, nutrition, supplementation and goal setting. As individuals differ, their results will differ, even when using the same program. Submission of your completed Official Competitor Guide in the Challenge 2005 constitutes your express consent and permission for EAS, and any of its affiliated companies, to use your name, photographs and written responses (in whole or in part) for promotional and advertising purposes to promote EAS, its business, and Body-for-LIFE worldwide, in any media and in any manner whatsoever, without limitation or restriction, and such consent is deemed given by your entry and participation in the Challenge 2005. Submission of your completed Official Competitors Guide shall be deemed your acceptance of these Rules and Regulations (as may be amended) and your voluntary transfer to EAS of all right, title, and interest, including copyright, of your photographs and written responses.

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Send your ocial competitor guide to: EAS Asia Pacic, PO Box 300-757, Albany 1331, Auckland, New Zealand (New Zealand) Tel 09 477 2111 (Australia) Tel 02 4861 3914 email: info@eas-ap.com www.eas-ap.com

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