Beruflich Dokumente
Kultur Dokumente
December 2008
Executive Summary
Estimated worth USD XX mn in 2008 & USD YY mn in 2009 a% of products sold are priced in INR X Y range Profit Margins range between a b%
Market
Drivers: Opportunity to expand due to low penetration, strong tradition of gifting sweets, attractive pricing driving volumes, demand from new segments Challenges: Inflationary pressures on raw material prices, lack of government initiative, and duopolistic element of the market Changing palate of consumers from Indian sweets to chocolate Growing distributional channels Foreign brands targeting a niche premium segment Major retailers foraying into the industry
Trends
E L P M A S
BRANDED CHOCOLATE INDIA.PPT
Competition
Market is dominated by A and B X and Y are other domestic players Foreign players in the market are U and V, catering only to the premium segment
The branded chocolate market is growing with the bulk of sales concentrated in mid-price range products
Overview
Chocolate represents approximately c% of the confectionary market in India with the rest accounted by sugar confectionary Industry estimated to be worth approximately USD XX mn in 2008 Market is expected to grow to approximately USD YY mn in 2009
b% a% Y
Characteristics
Urban markets account for the major share and also for a higher penetration rate of ~a% Various price points exist with the mass market existing in INR 2 INR 10 range Profit margins range between u v% based on the price point of the product
E L P M A S
BRANDED CHOCOLATE INDIA.PPT
2003
2006
2009
Consumption
Source: 4
Challenges Drivers
Sweet taste preference in an underpenetrated market Tradition of gifting sweets Attractive pricing Innovation through brand and product variants Soaring price of raw materials High excise and import duties High entry barriers due to duopolistic market
Key Trends
Channel Trends
Independent retailers are the largest channel but modern retail is growing faster
Trends
X is the market leader followed by Y, which dominate the market with a collective share of more than a%
Major Players
X is the leading player
X is planning to increase sales by a-b% by 20-Y accounts for over a% of the market Z and other chocolate wafers constitute b% of the total chocolate market and have been growing at c% annually Company Y b% Others c% Imported d%
Parameter
Revenue Market Size Price range Brands
X
a% INR x-y A,B,C,D
E L P M A S
Y
b%
BRANDED CHOCOLATE INDIA.PPT
a% Company X
INR XX crore(20--)
Source: 7
Subhash Chennuri
Phone: E-Mail: +91 98190 59664 subhashr@netscribes.com
About Netscribes Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The companys expertise spans areas of investment & business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients profitability and growth objectives. This report is published for general information only. Although high standards have been used in preparing this report, Netscribes (India) Pvt. Ltd. or Netscribes is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and no part may be reproduced without prior written permission.
www.netscribes.com
BRANDED CHOCOLATE INDIA.PPT 8