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SEPTEMBER 09
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ElitAd.com
There´s no good idea that can´t be improved on. (Michael Eisner)
from http://www.elitad.com/services
In spite of your fear, do what you have to do. (Chin-Ning major reference in an industry which,
Chu)
inevitably, is already taking off.
1.0.2 Mission
agents and joint ventures in each particular including social media. According to the latest
line of business. This will re-commercialise our Forrester Report on the impact of social
products through our own branding or networks on marketing strategies, 53% of
assigned brands, or will facilitate these departments envisage an increase in
commercialisation in other markets. their social media budgets, while 42% will
maintain their previous budgets.
Alternative business models will be taken into
account and tested within our ElitAd Lab This data indicates that 95% of marketing
department. executives are extremely optimistic regarding
investment in social media through social
We have developed a strategy which allows networks. The reason being the simplicity and
for the management of our resources, task capacity of new social tools in connecting
planning, promotion and advertising design, with the general public or specific clients, the
with a view to achieve our objectives and major impact of campaigns, the hard
increase value to our clients in an optimum penetration into markets and the possibility of
way. strategic implementation of segmentation
never before possible through traditional
marketing.
Better to light a candle than to curse the darkness. Another study (Global Enterprise Web 2.0
(Chinese proverbs)
Market Forecast: 2007 To 2013) suggests
3.0 Market opportunity that the growth predictions of sales of
companies providing technology and web 2.0
The difficult economic and financial crisis we services, for the next 5 years and in relative
find ourselves in worldwide, has led to terms, surpass the majority of highly qualified
reductions in company budgets for marketing industrial sectors. If in 2007 it was estimated
and communications. Most entities find that expenses in technology web 2.0 would
themselves obliged to find new, cheaper be 455 million $, for 2013 a figure of 4,646
alternatives with better development potential
from http://seekingalpha.com/article/148255-forrester-
The other members of the co-founding team - Creation, design and configuration of
include Jose A. Fernandez, Brendan Golt, online platforms adequate for each specific
Raimundo Burguera, Pavel Volitskiy and Abel profile, to be able to diffuse messages
Castosa. Together they provide ample whether by written form or audiovisual, in an
experience in sectors which include company optimum way to reach the required audience.
management, audiovisual,commercial sales, - Put these "Leaders" in contact with
creative design, PR, financing and politics/ opinion groups, clients (active and
current affairs. potential) and with workers within their
organizations.
ElitAd also has at its disposal an important - Improve the image or brand in social
group of international advisors including networks and web 2.0 through more
prominent journalists, politicians, capable persons, in most cases the executive
entrepreneurs and multinational executives. managers/manageress.
- Open new routes of external and
I have no special talents. I am only passionately internal communication with clients and
curious. (Albert Einstein)
company employees.
6.0 Services - Our users or clients already exist in social
networks and if we do not take the
Our basic objectives are: opportunity, our competitors or opposition will
- I m p ro v e i n t e r n a l p re s e n c e a n d be delighted to do so.
communication of any organization. - Establish strategies to capture Early
Adopters.
- Introduce leaders of companies and
- Incentivate innovation and productivity
organizations into social media.
within the group
- Increase Networking capacity of these
leaders opening new communications routes - Web Site (Design and Maintanance):
News, actions, donations, community,...
towards potential partners, business, clients
and audiences.
- Increase transparency and credibility
from http://www.techcrunch.com/2009/07/15/twitters-
from http://delicious.com/joseafernandez
ElitAd operates under the strictest guidelines to obtain the highest levels of design and
development, and offer an exceptional service to our clients. We are never complacent in offering our
services and always strive to ensure our clients stand out in relation to their competitors.
The information contained in this document represents the current view of ElitAd on the issues
discussed as of the date of publication. ElitAd must respond to changing market conditions and
ElitAd cannot guarantee the accuracy of any information presented after the date of publication.