Beruflich Dokumente
Kultur Dokumente
Dwayne Devonish
We dealt with inferential tests used to examine differences between groups Now we look at inferential tests used to examine relationships between variables.
NOTES
Ask these questions: How many variables? Which one is the independent variable, and which one is the dependent variable? What types of variables are they? So Chi-square appropriate?
Chi-square Output
Crosstab Nationality U.S Canadian 38 21 65.5% 36.8% 20 19 34.5% 33.3% 0 17 .0% 29.8% 58 57 100.0% 100.0% Total 59 51.3% 39 33.9% 17 14.8% 115 100.0% Would you return to Barbados for a holiday? Yes No Don't know Total Count % within Nationality Count % within Nationality Count % within Nationality Count % within Nationality
Chi-Square Tests Value 21.917a 28.552 18.489 115 df 2 2 1 Asymp. Sig. (2-sided) .000 .000 .000
a. 0 cells (.0%) have expected count less than 5. The minimum expected count is 8.43.
Sample Write-up
Is there a relationship between nationality and revisit intentions to Barbados (likelihood of return)? -Results can be written up as: A Pearson chi-square test was conducted to examine whether there was a relationship between nationality and revisit intentions. The results revealed that there was a significant relationship between the two variables (Chi square value = 21.92, df =2, p < .001). A significantly larger proportion of U.S tourists (66%) reported that they would return to the destination for a holiday visit compared with only 37 percent of Canadian tourists (see Tables 1 and 2).
Chi-square Output 2
Crosstab Nationality U.S Canadian 36 19 62.1% 33.3% 22 38 37.9% 66.7% 58 57 100.0% 100.0% Would recommend this destination to your friends and family? Total Yes No Count % within Nationality Count % within Nationality Count % within Nationality Total 55 47.8% 60 52.2% 115 100.0%
Chi-Square Tests Value 9.513b 8.396 9.652 9.431 115 df 1 1 1 1 Asymp. Sig. (2-sided) .002 .004 .002 .002 Exact Sig. (2-sided) Exact Sig. (1-sided)
Pearson Chi-Square Continuity Correction a Likelihood Ratio Fisher's Exact Test Linear-by-Linear Association N of Valid Cases
.003
.002
a. Computed only for a 2x2 table b. 0 cells (.0%) have expected count less than 5. The minimum expected count is 27. 26.
Sample Write-up 2
Is there a relationship between nationality and word-of mouth intentions? -- Results can be written up as: A Pearson chi-square test was conducted to examine whether there was a relationship between nationality and word-of-mouth intentions. The results revealed that there was a significant relationship between the two variables (Chi square value = 9.51, df =1, p = .002) U.S tourists (62%) were significantly more likely to recommend the destination to their friends/family moreso than Canadian tourists (33%) (see Tables 1 and 2).
Correlations
Correlations
Correlation tests (Pearson correlation) are used to examine relationships between two or more quantitative/numerical variables. They measure the strength and direction of a relationship between variables.
NOTES
Ask these questions: How many variables? Which one is the independent variable, and which one is the dependent variable? What types of variables are they? So Correlation appropriate?
Pearson Correlations
The Pearson correlation tells you the strength and direction of a relationship between two quantitative/numerical variables. It ranges from negative (-1) to positive (+1) coefficient values. Direction: A negative correlation indicates that high values on one variable are associated with low values on the next. A positive correlation indicates that high values on the one variable are associated with high values of the next.
Pearson Correlations II
A positive correlation between height and age means that higher values on the height variable (taller persons) are associated with higher values on the age variable (older persons). A negative correlation means that higher values on the height variable (taller persons) are associated with lower values on age variable (younger persons). The p-values tells you whether the relationship or correlation between the variables are statistically significant (p< .05).