Beruflich Dokumente
Kultur Dokumente
published by Palo Alto Software, Inc. Names, loc ations and numbers may have been changed, and substantial portions of the original plan text may have been omitted to preserve confidentiality and proprietary information. You are welcome to use this plan as a starting point to create your own, but you do not have permission to resell, reproduce, publish, distribute or even c opy this plan as it exists here. Requests for reprints, ac ademic use, and other dissemination of this sample plan should be emailed to the marketing department of Palo Alto Software at marketing@paloalto.com. For product information visit our website: www.paloalto.com or call: 1-800-229-7526. Copyright Palo Alto Software, Inc., 1995-2009 All rights reserved.
Confidentiality Agreement
The undersigned reader ac knowledges that the information provided by _________________________ in this business plan is confidential; therefore, reader agrees not to disc lose it without the express written permission of _________________________. It is ac knowledged by reader that information to be furnished in this business plan is in all respects confidential in nature, other than information which is in the public domain through other means and that any disc losure or use of same by reader, may cause serious harm or damage to _________________________. Upon request, this doc ument is to be immediately returned to _________________________. ___________________ Signature ___________________ Name (typed or printed) ___________________ Date This is a business plan. It does not imply an offering of securities.
Table of Contents
1.0 Executive Summary.............................................................................................................................1 Chart: Highlights ......................................................................................................................1 1.1 Objectives ...................................................................................................................................2 2.0 Company Summary.............................................................................................................................2 2.1 Start-up Summary ......................................................................................................................2 Table: Start-up Funding ..........................................................................................................3 Chart: Start-up .........................................................................................................................4 Table: Start-up .........................................................................................................................4 2.2 Company Ownership .................................................................................................................4 3.0 Services................................................................................................................................................5 3.1 Competitive Comparison..........................................................................................................5 3.2 Emerging ....................................................................................................................................6 4.0 Market Analysis Summary..................................................................................................................7 4.1 Market Segmentation ................................................................................................................7 Table: Market Analysis ...........................................................................................................8 Chart: Market Analysis (Pie) ..................................................................................................8 4.2 Target Market Segment Strategy.............................................................................................8 5.0 Strategy and Implementation Summary ............................................................................................9 5.1 Competitive Edge ......................................................................................................................9 5.2 Marketing Strategy.....................................................................................................................9 5.3 Sales Strategy..........................................................................................................................10 5.3.1 Sales Forecast ............................................................................................................10 Table: Sales Forecast.................................................................................................10 Chart: Sales Monthly ...................................................................................................11 Chart: Sales by Year ...................................................................................................11 5.4 Milestones ................................................................................................................................11 6.0 Management Summary ....................................................................................................................12 6.1 Management Team .................................................................................................................12 6.2 Management Team Gaps .......................................................................................................13 6.3 Personnel Plan.........................................................................................................................13 Table: Personnel ...................................................................................................................13 7.0 Financial Plan ....................................................................................................................................13 7.1 Important Assumptions............................................................................................................13 Table: General Assumptions ...............................................................................................14 7.2 Break-even Analysis................................................................................................................15 Chart: Break-even Analysis .................................................................................................15 Table: Break-even Analysis .................................................................................................15 7.3 Projected Profit and Loss .......................................................................................................16 Chart: Profit Monthly .............................................................................................................16 Chart: Profit Yearly................................................................................................................16 Chart: Gross Margin Monthly ...............................................................................................17 Table: Profit and Loss ..........................................................................................................17 7.4 Projected Cash Flow...............................................................................................................18 Table: Cash Flow..................................................................................................................18 Chart: Cash ...........................................................................................................................19 7.5 Projected Balance Sheet ........................................................................................................20 Table: Balance Sheet ...........................................................................................................20
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Table of Contents
7.6 Business Ratios .......................................................................................................................21 Table: Ratios .........................................................................................................................22 Table: Sales Forecast ...............................................................................................................................1 Table: Personnel ........................................................................................................................................2 Table: Profit and Loss ...............................................................................................................................3 Table: Cash Flow .......................................................................................................................................4 Table: Balance Sheet ................................................................................................................................5
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Liabilities and Capital Liabilities Current Borrowing Long-term Liabilities Accounts Payable (Outstanding Bills) Other Current Liabilities (interest-free) Total Liabilities Capital Planned Investment Founders Other Additional Investment Requirement Total Planned Investment Loss at Start-up (Start-up Expenses) Total Capital
$0 $0 $0 $0 $0
$56,250 $70,000
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Table: Start-up
Start-up Requirements Start-up Expenses Computers (3) Office Furniture (Home Offices - 3) Business Supplies Legal ISP Installation Fees Information Sources (Access Fee) Professional Logo Design Total Start-up Expenses Start-up Assets Cash Required Other Current Assets Long-term Assets Total Assets Total Requirements
3.0 Services
University Patents offers one main service: brokering patented technologies to the commercial sector. University Patents will foc us on technologies that are licensable to multiple businesses but that cannot independently sustain a business. University Patents will use two different approaches to sell technology - brokering patents developed by our client universities and specific technology searches for our commercial customers. The first approach is a licensee-search service that begins with an analysis of possible applications of the newly developed technology ac ross various business sectors. From this analysis, University Patents develops a list of prospec tive companies and initiates contac t with these companies. Once an interested company is found, University Patents works with the university technology office and the potential licensee to value the technology and price the final agreement. University Patents will receive a percentage of the revenue eac h new license generates. The second approach is a specific technology search. This service is available to any business sector clients that are in search of a specific up and coming technology. University Patents will search through the known projects various universities are currently working on to find if a match exists. If an exac t match c an not be found, University Patents will attempt to match the business with a university having expertise in that specific field for possibly funding a research project. University Patents will be paid a flat finders fee for these services.
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3.2 Emerging
All the emerging Web based sites are passive in nature without ac tive sales, marketing and networking staffs. We believe this will give University Patents the advantage in c ompetition for a client base. Various Internet marketplac es and exchanges include: 2XFR - 2XFRT M (short for "to transfer") is the technology transfer/licensing exchange Web property of the PatentCafe Intellectual Property Network. 2XFR is the only supplements transfer website where licensable technology is listed by manufacturing proc ess, engineering risk and targeted market segment. Unlike commissioned or transaction fee-based exchanges, 2XFR does not involve itself in the business affairs; there's no broker's commission, no intervention, no software license fees. Pl-x.com - PLX Systems Incorporated is an enterprise-wide, intellectual property valuation and lifecycle management software. The company's offerings include software for financial management of intellectual assets, IP valuation solutions, IP content management and market data services. Yet2.com - Headquartered in Cambridge, Massac husetts, with offices in Nevada, The United Kingdom and Japan, yet2.com has created the first global marketplac e for the exchange of intellectual assets. At yet2.com, inventions are listed, licensed, sold and ultimately applied. Clients include corporations like Boeing, DuPont, Proc ter & Gamble, and others, which c ollectively represent 10 percent of all commercial R&D spending. TechEx.com - TechEx is a network of research and licensing professionals in the biomedical industry. TechEx offers an online technology Exchange where members can identify and introduce technology and intellectual property that is available for partnering. TechEx is a members- only system and is restricted to approved users. There are three types of participants: Licensing professionals from research institutions. Corporate licensing professionals capable of bringing early stage inventions to market, or otherwise providing significant value-added development. Venture capitalists capable of providing financial assistance to commercialization efforts.
PatentAuction.com - PatentAuction.c om is an intellectual properties auction on the Web. Auctions include licensing or selling of patents, trademarks, copyrights, businesses, means and methods of doing business, books, music, and games.
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The above patents generated the following data on licenses: 4,362 new licenses in Year 2000 (11% increase over 1999) 50% of new licenses were exclusive, 50% were non-exclusive
License income for FY2000: 9,059 of the 20,968 active licenses yielded income (43%) These ac tive licenses generated $1.26 billion of users in 2000 125 (.6%) licenses generated in excess of $1,000,000 57% of income is from running royalties 13% of income is from cashed in equity 30% of income is from other types of income (i.e., one time fees)
Data from the survey, indicates that the 190 reporting institutions spent $29.5 billion on research this year. Total research expenditures for eac h institution increased by approximately $474 million for the year. The total number of new patent applications submitted in 2000 increase 15% from the previous year with a 3% growth to 3,764 in total patents granted. This continuing growth in funding and the trend of increased numbers of new patents and licenses eac h year, the need for a licensing service should only grow.
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5.4 Milestones
Four patents written in first year. Twelve ac tive patents by end of Year 2 (this will provide University Patents with a positive cash flow for the fisc al year). Twenty nine ac tive patents by end of Year 4 (provides enough future to sustain fullPage 11
Table: Personnel
Personnel Plan Total Payroll Other Total People Total Payroll Year 1 $60,000 $0 4 $60,000 Year 2 $63,000 $0 4 $63,000 Year 3 $66,150 $0 4 $66,150 Year 4 $210,000 $0 4 $210,000 Year 5 $255,500 $0 5 $255,500
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32% $6,263
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Expenses Payroll Sales and Marketing and Other Expenses Depreciation Computer Equipment Utilities Insurance Payroll Taxes ISP Access Information Services Total Operating Expenses Profit Before Interest and Taxes EBITDA Interest Expense Taxes Incurred Net Profit Net Profit/Sales
$60,000 $1,500 $0 $0 $1,000 $1,000 $9,000 $2,160 $500 $75,160 ($40,560) ($40,560) $0 $0 ($40,560) -79.53%
$63,000 $1,500 $0 $0 $1,050 $1,050 $9,450 $2,268 $525 $78,843 ($9,643) ($9,643) $0 $0 ($9,643) -9.45%
$66,150 $1,500 $0 $0 $1,103 $1,103 $9,923 $2,381 $551 $82,711 $72,089 $72,089 $0 $21,627 $50,462 24.74%
$210,000 $1,500 $0 $0 $1,158 $1,158 $31,500 $2,500 $579 $248,395 $47,555 $47,555 $0 $14,267 $33,289 9.00%
$255,500 $1,500 $0 $600 $1,216 $1,216 $38,325 $2,625 $608 $301,590 $110,010 $110,010 $0 $33,003 $77,007 15.10%
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$0 $0 $0 $0 $0 $0 $0 $166,388 Year 3
$0 $0 $0 $0 $0 $0 $0 $308,630 Year 4
$0 $0 $0 $0 $0 $0 $0 $458,283 Year 5
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$0 $0 $0 $49,890 Year 1
$0 $0 $0 $70,045 Year 2
$0 $0 $0 $123,692 Year 3
$0 $0 $0 $160,192 Year 4
$0 $0 $0 $241,393 Year 5
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n.a n.a
0.09 1.00
0.06 1.00
0.06 1.00
0.07 1.00
0.06 1.00
n.a n.a
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Appendix
Table: Sales Forecast
Sales Forecast Month 1 Sales License Sales Other Total Sales Direct Cost of Sales Travel Cost Per License Demo Model Legal Subtotal Direct Cost of Sales 0% 0% $0 $0 $0 Month 1 $700 $0 $0 $700 Month 2 $0 $0 $0 Month 2 $700 $0 $0 $700 Month 3 $0 $0 $0 Month 3 $700 $0 $0 $700 Month 4 $12,750 $0 $12,750 Month 4 $700 $1,000 $1,000 $2,700 Month 5 $0 $0 $0 Month 5 $700 $0 $0 $700 Month 6 $0 $0 $0 Month 6 $700 $0 $0 $700 Month 7 $12,750 $0 $12,750 Month 7 $700 $1,000 $1,000 $2,700 Month 8 $0 $0 $0 Month 8 $700 $0 $0 $700 Month 9 $0 $0 $0 Month 9 $700 $0 $0 $700 Month 10 $0 $0 $0 Month 10 $700 $0 $0 $700 Month 11 $12,750 $0 $12,750 Month 11 $700 $1,000 $1,000 $2,700 Month 12 $12,750 $0 $12,750 Month 12 $700 $1,000 $1,000 $2,700
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Appendix
Table: Personnel
Personnel Plan Total Payroll Other Total People Total Payroll 0% 0% Month 1 $5,000 $0 4 $5,000 Month 2 $5,000 $0 4 $5,000 Month 3 $5,000 $0 4 $5,000 Month 4 $5,000 $0 4 $5,000 Month 5 $5,000 $0 4 $5,000 Month 6 $5,000 $0 4 $5,000 Month 7 $5,000 $0 4 $5,000 Month 8 $5,000 $0 4 $5,000 Month 9 $5,000 $0 4 $5,000 Month 10 $5,000 $0 4 $5,000 Month 11 $5,000 $0 4 $5,000 Month 12 $5,000 $0 4 $5,000
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Appendix
Table: Profit and Loss
Pro Forma Profit and Loss Sales Direct Cost of Sales Other Total Cost of Sales Gross Margin Gross Margin % Month 1 $0 $700 $0 $700 ($700) 0.00% Month 2 $0 $700 $0 $700 ($700) 0.00% Month 3 $0 $700 $0 $700 ($700) 0.00% Month 4 $12,750 $2,700 $0 $2,700 $10,050 78.82% Month 5 $0 $700 $0 $700 ($700) 0.00% Month 6 $0 $700 $0 $700 ($700) 0.00% Month 7 $12,750 $2,700 $0 $2,700 $10,050 78.82% Month 8 $0 $700 $0 $700 ($700) 0.00% Month 9 $0 $700 $0 $700 ($700) 0.00% Month 10 $0 $700 $0 $700 ($700) 0.00% Month 11 $12,750 $2,700 $0 $2,700 $10,050 78.82% Month 12 $12,750 $2,700 $0 $2,700 $10,050 78.82%
Expenses Payroll Sales and Marketing and Other Expenses Depreciation Computer Equipment Utilities Insurance Payroll Taxes ISP Access Information Services Total Operating Expenses Profit Before Interest and Taxes EBITDA Interest Expense Taxes Incurred Net Profit Net Profit/Sales $5,000 $0 $0 $0 $80 $80 $750 $180 $40 $6,130 ($6,830) ($6,830) $0 $0 ($6,830) 0.00% $5,000 $0 $0 $0 $80 $80 $750 $180 $40 $6,130 ($6,830) ($6,830) $0 $0 ($6,830) 0.00% $5,000 $0 $0 $0 $80 $80 $750 $180 $40 $6,130 ($6,830) ($6,830) $0 $0 ($6,830) 0.00% $5,000 $500 $0 $0 $80 $80 $750 $180 $40 $6,630 $3,420 $3,420 $0 $0 $3,420 26.82% $5,000 $0 $0 $0 $85 $85 $750 $180 $40 $6,140 ($6,840) ($6,840) $0 $0 ($6,840) 0.00% $5,000 $0 $0 $0 $85 $85 $750 $180 $40 $6,140 ($6,840) ($6,840) $0 $0 ($6,840) 0.00% $5,000 $0 $0 $0 $85 $85 $750 $180 $40 $6,140 $3,910 $3,910 $0 $0 $3,910 30.67% $5,000 $500 $0 $0 $85 $85 $750 $180 $40 $6,640 ($7,340) ($7,340) $0 $0 ($7,340) 0.00% $5,000 $0 $0 $0 $85 $85 $750 $180 $45 $6,145 ($6,845) ($6,845) $0 $0 ($6,845) 0.00% $5,000 $0 $0 $0 $85 $85 $750 $180 $45 $6,145 ($6,845) ($6,845) $0 $0 ($6,845) 0.00% $5,000 $0 $0 $0 $85 $85 $750 $180 $45 $6,145 $3,905 $3,905 $0 $0 $3,905 30.63% $5,000 $500 $0 $0 $85 $85 $750 $180 $45 $6,645 $3,405 $3,405 $0 $0 $3,405 26.71%
15% 15%
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Appendix
Table: Cash Flow
Pro Forma Cash Flow Month 1 Cash Received Cash from Operations Cash Sales Cash from Receivables Subtotal Cash from Operations Additional Cash Received Sales Tax, VAT, HST/GST Received New Current Borrowing New Other Liabilities (interest-free) New Long-term Liabilities Sales of Other Current Assets Sales of Long-term Assets New Investment Received Subtotal Cash Received Expenditures Expenditures from Operations Cash Spending Bill Payments Subtotal Spent on Operations Additional Cash Spent Sales Tax, VAT, HST/GST Paid Out Principal Repayment of Current Borrowing Other Liabilities Principal Repayment Long-term Liabilities Principal Repayment Purchase Other Current Assets Purchase Long-term Assets Dividends Subtotal Cash Spent Net Cash Flow Cash Balance $5,000 $61 $5,061 $5,000 $1,830 $6,830 $5,000 $1,830 $6,830 $5,000 $1,913 $6,913 $5,000 $4,247 $9,247 $5,000 $1,840 $6,840 $5,000 $1,907 $6,907 $5,000 $3,790 $8,790 $5,000 $2,324 $7,324 $5,000 $1,845 $6,845 $5,000 $1,912 $6,912 $5,000 $3,862 $8,862 0.00% $0 $0 $0 $0 $0 $0 $0 $0 Month 1 $0 $0 $0 $0 $0 $0 $0 $0 Month 2 $0 $0 $0 $0 $0 $0 $0 $0 Month 3 $0 $0 $0 $0 $0 $0 $0 $3,188 Month 4 $0 $0 $0 $0 $0 $0 $0 $319 Month 5 $0 $0 $0 $0 $0 $0 $0 $9,244 Month 6 $0 $0 $0 $0 $0 $0 $0 $3,188 Month 7 $0 $0 $0 $0 $0 $0 $0 $319 Month 8 $0 $0 $0 $0 $0 $0 $0 $9,244 Month 9 $0 $0 $0 $0 $0 $0 $30,000 $30,000 Month 10 $0 $0 $0 $0 $0 $0 $0 $3,188 Month 11 $0 $0 $0 $0 $0 $0 $0 $3,506 Month 12 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
$0 $0 $0
$0 $0 $0
$0 $0 $0
$3,188 $0 $3,188
$0 $319 $319
$0 $9,244 $9,244
$3,188 $0 $3,188
$0 $319 $319
$0 $9,244 $9,244
$0 $0 $0
$3,188 $0 $3,188
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Appendix
Table: Balance Sheet
Pro Forma Balance Sheet Month 1 Assets Current Assets Cash Accounts Receivable Other Current Assets Total Current Assets Long-term Assets Long-term Assets Accumulated Depreciation Total Long-term Assets Total Assets Liabilities and Capital Current Liabilities Accounts Payable Current Borrowing Other Current Liabilities Subtotal Current Liabilities Long-term Liabilities Total Liabilities Paid-in Capital Retained Earnings Earnings Total Capital Total Liabilities and Capital Net Worth $0 $0 $0 $0 $0 $0 $70,000 ($13,750) $0 $56,250 $56,250 $56,250 $1,769 $0 $0 $1,769 $0 $1,769 $70,000 ($13,750) ($6,830) $49,420 $51,189 $49,420 $1,769 $0 $0 $1,769 $0 $1,769 $70,000 ($13,750) ($13,660) $42,590 $44,359 $42,590 $1,769 $0 $0 $1,769 $0 $1,769 $70,000 ($13,750) ($20,490) $35,760 $37,529 $35,760 $4,186 $0 $0 $4,186 $0 $4,186 $70,000 ($13,750) ($17,070) $39,180 $43,366 $39,180 $1,779 $0 $0 $1,779 $0 $1,779 $70,000 ($13,750) ($23,910) $32,340 $34,119 $32,340 $1,779 $0 $0 $1,779 $0 $1,779 $70,000 ($13,750) ($30,750) $25,500 $27,279 $25,500 $3,712 $0 $0 $3,712 $0 $3,712 $70,000 ($13,750) ($26,840) $29,410 $33,122 $29,410 $2,262 $0 $0 $2,262 $0 $2,262 $70,000 ($13,750) ($34,180) $22,070 $24,332 $22,070 $1,784 $0 $0 $1,784 $0 $1,784 $70,000 ($13,750) ($41,025) $15,225 $17,009 $15,225 $1,784 $0 $0 $1,784 $0 $1,784 $100,000 ($13,750) ($47,870) $38,380 $40,164 $38,380 $3,717 $0 $0 $3,717 $0 $3,717 $100,000 ($13,750) ($43,965) $42,285 $46,002 $42,285 $4,200 $0 $0 $4,200 $0 $4,200 $100,000 ($13,750) ($40,560) $45,690 $49,890 $45,690 $56,250 $0 $0 $56,250 $51,189 $0 $0 $51,189 $44,359 $0 $0 $44,359 $37,529 $0 $0 $37,529 $33,803 $9,563 $0 $43,366 $24,875 $9,244 $0 $34,119 $27,279 $0 $0 $27,279 $23,559 $9,563 $0 $33,122 $15,088 $9,244 $0 $24,332 $17,008 $0 $0 $17,008 $40,164 $0 $0 $40,164 $36,439 $9,563 $0 $46,002 $31,084 $18,806 $0 $49,890 Starting Balances Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
$0 $0 $0 $56,250
$0 $0 $0 $51,189 Month 1
$0 $0 $0 $44,359 Month 2
$0 $0 $0 $37,529 Month 3
$0 $0 $0 $43,366 Month 4
$0 $0 $0 $34,119 Month 5
$0 $0 $0 $27,279 Month 6
$0 $0 $0 $33,122 Month 7
$0 $0 $0 $24,332 Month 8
$0 $0 $0 $17,008 Month 9
$0 $0 $0 $40,164 Month 10
$0 $0 $0 $46,002 Month 11
$0 $0 $0 $49,890 Month 12
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