E V E N T F L AS H

HP Targets Mobility With Enterprise Cloud Services Offering
Lionel Lamy
IN THIS EVENT FLASH On April 4, HP announced an improved Enterprise Mobility offering with cloud-based management solution. HP then briefed the analyst community in early May on the details of the Enterprise Cloud Services (ECS) Mobility offering, which is a new addition to HP's broader portfolio of Enterprise Cloud Services offerings. SITUATION OVERVIEW The background to this enhanced offering is the drive within HP to deliver a new style of outsourcing services, encompassing the entire technology stack from the application layers to the infrastructure as well as business processes. To achieve this, HP is aligned to what it sees as key themes or trends within the market: datacenter modernization, cloud services, big data, security, application modernization, and finally mobility. The types of services HP is offering include the full life cycle — consulting and advisory, implementation and transformation, as well as managed services and outsourcing; with clients able to choose which level to engage HP at. Mobility, in today's world, is an enabler for change; it is as HP put it "all about productivity." However, to meet the many user expectations — involving BYOD, access to any device, and any application from anywhere — the enterprise CIO must face significant challenges around support, security, compliance, and most importantly control. Clearly few CIOs and enterprises feel 100% ready to cope with all the ramifications of mobility, although they clearly see the potential benefits in terms of productivity. In other words, they need help. Not necessarily to start the journey — many enterprises have already implemented piecemeal or standalone solutions — but to put it all together into a seamless solution that will fit their business requirements and resist the tests of time. In other words, this is about a "wrap around" transformation solution — from advice to management. And it is about the balance between the end user's expectations and the challenges the enterprise IT department faces. The Complete Solution — ECS Mobility Through ECS Mobility, HP is looking to reduce complexity. The complete solution is made up of three major components: Device and Application Management, Cloud File Management and a Unified Apps Store. The key to ECS mobility is to allow end users access to their data and applications the way they are most comfortable with. Through the HP ECS — Virtual Private Cloud with secured authentication (single sign on), users will be able to access the unified application store and access their "application landscape"; i.e., any of their applications whether they are web-based, virtual, or hosted applications on-premises or via a SaaS model. This is a crucial part of the vision for the service because new devices types such as tablets and smart phones use hosted applications that are pushed to the device. HP can address any devices through this solution: the "corporate controlled" devices as well as the BYOD element. On a personal device, an agent is installed to containerize it and allow secure access (authentication) to the HP ECS — Virtual Private Cloud. For instance, this allows users to access corporate applications that are running from within the firewall to access from outside the corporate campus. Containerization can take place on two levels: first the containerization of the entire workspace or that of individual applications. Available Today The two key components now launched are "management essential and "cloud file management." 1.  Managed essentials include mobile device and application management, mobile operations management and mobile service management. The first component enables customers (CIOs/enterprise IT) to set access control, administer security policies, configurations, inventory (device) as well as application management for both corporate and personal devices. HP sees this as the "table stake" for a mobility offering. Mobile Ops management is where HP delivers the entire end to end administration of the mobile environment. Finally, Mobile Service Management includes the end to end service and support. HP Enterprise Services provides HP proprietary service management capabilities but can also integrate the client's existing service management (if chosen).

Angela Salmeron

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HP recognized this through this offering. HP has been in early pilot for the past few months and will roll out significant numbers over the next 3–6 months. However. Citrix is a partner on multiple fronts — providing technology for cloud file management. Cloud File Management. This is a smart move that allows the company to go back to its installed base and engage them with an innovative solution — this should get traction. The offering is good and we believe has potential for HP's services business. even recording a 1. France. HP's Unified App Store is a rare solution in the industry today that effectively bridges on-premises and cloud environments. which HP sees as a current differentiator. Two unnamed clients are also using both the MDM and the application development services. most advanced CIOs are now increasingly focused on bigger picture architectural considerations around the "enterprise mobility solution stack" as part of a longer-term strategic view. This should also help HP's business in terms of growth — as the traditional desktop services market has been plagued by low growth in recent years. and innovation cycle advantages that both cloud solutions and managed services deliver. may well have ambitions of their own in this market.2. This is a service that bridges between cloud and on-premises delivery. HP helps enterprises to provide the right balance between usability and security with a solution that provides flexibility and choice to end users as well as stringent security management capabilities in identity and data protection.26% contraction in 2012. addressing this issue through a comprehensive set of services from consulting to management outsourcing. and anywhere for sharing with others. the market is in its infancy and the success of the offering will depend on many factors: first and foremost HP's ability to articulate the proposition. IT consumerization and end-user experience are becoming central in IT enterprise strategies but still represent serious challenges in terms of security.K. HP ECS is addressing this market opportunity and helping customers to achieve time to market. but the telco element of HP's ecosystem is potentially more problematic. providing a single repository for legacy and new business-critical applications with advanced authentication capabilities. to sell at the right level. If a year ago enterprise mobility was primarily dominated by point solution deployments. network and application layers of mobility. This is the ability to have the end user's data follow them on any mobile device. The fact that HP is not trying to do it all alone — working with strategic partners at the core of the ECS mobility delivery engine — is also smart. One of those is also piloting the cloud file management service in concert with other services (apps) available in HP Enterprise Services. HP has three early adopters to the solution. The solution leverages HP’s own HP Software for management and security and broader services capabilities plus its device expertise. HP is providing integrated enterprise mobility solution architecture. For example. HP is taking mobility seriously — and so it should as the current decline in traditional PC sales is hurting HP's hardware and support business – a situation which is shared with all vendors and service providers in the market. Secondly there is the ability to deliver consistently on the promise. External partners include software technology partners such as Citrix and SAP and telco providers. Neither of these points is guaranteed. compliance. Those two services components announced on April 4 are being deployed out of four of HP's enterprise datacenters located in the U.S. Clearly. telco providers. The ability to continue to work well with partners is also a hurdle — we do not foresee any significant issue on the software side (Citrix and SAP are not about to become services companies). we believe that such an offering can and will be replicated by other systems integrators and outsourcers. #AE57V ©2013 IDC . around the unified apps store as well as authentication capabilities that will be utilized. Finally. FUTURE OUTLOOK We believe this announcement is interesting on many levels. ECS mobility can deliver rapid and integrated capabilities across a broad enterprise mobility solution life cycle. addressing both risk management and business transformation and enablement objectives. and governance. through the device. HP is following a key business requirement for the enterprise CIO – mobility and BYOD are significant disruptions within the traditional workplace market. This is certainly a distinctive and forward-looking value proposition. Indeed. and is meeting the needs of advanced organizations demanding "harder" IT support services with complex and architecture-driven mobility challenges. capital costs. which were not named during the briefing. Those datacenters will be built out as HP onboards more customers and sees the volumes increase. and Australia. Partnerships and Early Adopters HP uses a number of partners to deliver this service.. Both SAP and Citrix are also providing the mobile device management (MDM) platform for HP. Cloud conservatism is waning and firms are increasingly leveraging public and private cloud-based SaaS mobility solutions to capitalize on the significant benefits cloud mobility delivers. First HP IT itself uses the MDM and cloud file management system run out of ECS. anytime. as other mobility players in the competitive environment are now strategically shifting to a mobility platform and moving away from point solutions. the U. HP is positioned as a trusted advisor with a holistic end-to-end managed mobility platform and simplified deployment and consumption-based model..

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