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Mahaan group
ahaan Foods Ltd. specialises in the
manufacture of Coffee Whiteners / Dairy
Whiteners for food service market as well as
the FMCG market. It makes products in a
multiple stage drying system consisting of
falling film evaporator under vacuum and a
multi stage dryer consisting of nozzles
spraying tower and fluidised bed.
ce International. is the
international
merchandising arm of the
Mahaan Group and is the
strategic business unit
dedicated in promoting
international trade ie. both
import and export of dairy
and food products.
About us
Mahaan Group has an annual sales turnover of USD 45 million (INR 200 crores) and is a prominent
manufacturer of:
A. FMCG products :
Coffee Creamers
Dairy Whiteners
Pure ghee
Fruit and Vegetable
Pickles and Chutneys.
B. Dairy Ingredients
Milk Fractions
Edible & Rennet Acid Casein
Pharmaceutical and Edible Lactose
Whey Protein 70, up to 90% Demineralised Whey Powder
Whey Powder and Milk Fat.
Mahaan has also a vision of being a leading FMCG producer and provider of ever increasing range of
dairy ingredients for the food industry.
Mahaan always looks for alliance with new associates in India as well as around the globe for furthering
its technical as well as marketing strengths.
All three plants are equipped with a complete on line quality assurance
for ensuring supply of products of a uniform and consistent quality thus
rendering the costly time consuming process of quality testing at the
buyers plant site and ensuring the customer always good value for
money as per his / her perceived expectations. The quality assurance
is built around a system of benchmarking all inputs and outputs in addition to
the on-line quality assurance and in-depth investigated audit is also routinely
made by an independent team of quality auditors in order to ensure the highest productivity while
ensuring constantly highest standard as per the established benchmarks.
A Tasters' Panel with a high sense of objective sensory evaluation perform panel testing on a very
frequent and regular intervals ensuring consistent organoleptic profile of all products.
A team of technicians develop new applications for existing products and develop new products for
existing applications for giving greater value for money and convenience to its buyers as well as to
customizing products as per specific customer requirements in addition to the applications laboratory
where these technicians work in order to service our customers in a more pro-active manner. They also
consistently develop new recipes and new products for the Consumer Sales Division.
Products
The Group manufactures two categories of products :-
In the FMCG category Mahaan makes pure ghee, dairy whiteners for
sale Indiawide and is currently in the process of initiating international
marketing under its own brand.
PROCAS 2200
ACID CASEIN- FIRST INDUSTRIAL GRADE
PROCAS 2300
EDIBLE ACID CASEIN- STANDARD GRADE
PROCAS 2400
ACID CASEIN- INDUSTRIAL GRADE
PROMIL
6800
MILK PROTEIN CONCENTRATE 80%
PROMIL
6600
MILK PROTEIN CONCENTRATE 56%
PROMIL
6400
MILK PROTEIN CONCENTRATE 42%
PROCON 3800
WHEY PROTEIN CONCENTRATE 80%
PROCON 3700
WHEY PROTEIN CONCENTRATE 70%
PROCON 3450
WHEY PROTEIN CONCENTRATE 45%
PROCON 3350
WHEY PROTEIN CONCENTRATE 35%
PROCON 3250
WHEY PROTEIN CONCENTRATE 25%
PROWEP
5000
DEMINERALISED WHEY
POWDER 90%
PROWEP
5100
DEMINERALISED WHEY
POWDER 70%
PROWEP
5200
DEMINERALISED WHEY
POWDER 50%
PROWEP
5500
WHEY POWDER- SPRAY DRIED
PROWEP
5600
NATURAL CALCIUM FULFILLED
WHEY POWDER
MAHAAN
9000
SKIMMED MILK POWDER
MAHAAN
9500
FULL CREAM MILK POWDER
MAHAAN
9600
SPRAY DRIED DAIRY WHITENER
MAHAAN
9900
DEHYDRATED MILK FAT
PROLAC
1100
LACTOSE PHARMACEUTICAL GRADE
PROLAC
1200
EDIBLE GRADE
DAIRY PLUS PROVAL 9800
MILK POWDER REPLACER
INGREDIENTS :
Select and sorted fruits and vegetables, salt, sugar, spices, vinegar and oil.
Cut pieces of select fruits are mixed in specially prepared gravy with spices,
sugar and fruit juices. The entire process of making chutneys is automated
ensuring highest hygiene standards.
TYPICAL ANALYSIS :
Milk Fat, %, min. 99.7 Baudian Test Negative
Moisture, max. 0.30 R.M. Value 28 - 35
FFA, max., % 1.5 Polenskey Value, max. 2.0
Antioxidants Nil BR at 40 deg. C 40 - 43
INGREDIENTS :
Pure Ghee is available in 200 ml., 500 ml. 1000 ml., 500 gms, 1 Kg., 2 Kg. and 5 Kg. in refill packs
ie.which are bag in the box mono cartons, HDPE jars and tin containers.
This is a dairy product obtained through a proprietary formulation by blending high quality ingredients and
then spray drying.
TYPICAL ANALYSIS :
Moisture 4%
Fat 18 %
Proteins 18 %
Carbohydrates 56 %
Ash 4%
BRANDS AVAILABLE :
Mahaan Dairy Whitener
Mahaan’s Readymi
Mahaan’s Instamilk
Mahaan’s Amarspray.
INGREDIENTS :
Skimmed milk solids, milk fat, sucrose & maltodextrine.
Contract manufacturing on Loan License Basis of Dietetic foods including Health Foods, Clinical &
Medical Foods, Nutritional Foods, Baby / Weaning foods infant nutrition, Sport Drinks, Food Premixes &
Desserts etc. with salient features as under:-
ZERO
INVESTEMENT
As most modern
plant & facilities put
up
with up with 20
million US Dollars
investment
available.
ZERO
GESTATION
PERIOD
As all facilites are in
regular production
at present, with
spare capacity 50%
approximately, with
can translate to
over 50 million US
dollars turnover in
near future.
ZERO
QUALITY RISKS
As international
level Hygiens
Standards, Quality
Assurance system,
Qualified Q.C.
personnel
available.
100 %
CAPACITIES &
CAPABILITIES
With regards to
Production
Capacities,
R& D and Product
Development wide
range of process
and production
facilites 100%
Captive Power
Generation Well
Qualified
Professionals
Availability of own
manufactured basic
raw materials Sales
Tax Exemption etc.
100% RELIABILITY
LIQIID MILK PROCESSING 7 LAC LITERS PER DAY
TWO PLANTS AT
KOSI KALAN (U.P).
PAONTA SAHIB (H.P.)
END PRODUCTS
CASEIN
WHEY PROTEINS
MILK PROTEINS
WHEY PROTEINS
LACTOSE
DEMINERLISED WHEY
MILK POWDERS
FAT FILLED MILK POWDERS
DAIRY WHITENERS
NON-DAIRY COFFEE CREAMER
FOOD PREMIXES / BLENDS ETC.
Nutraceutical applications
Iso-Ieucine
55
Leucine
111
Lysine
88
Methionine
25
Phenylanine
34
Threonine
72
Tryptophan
30
Valine
52
Biological Value measures the amount of protein
nitrogen that is retained by the body from a given
amount of protein nitrogen that has been consumed.
Whey Proteins
104
Whole Egg
100
Casein
77
Rice
74
Soya
59
Wheat
54
The Protein Efficiency Ratio (PER) is used as a
measure of growth expressed in terms of weight
gain of an adult by consuming 1 gramme of food protein.
Wheat
1.00
Rice
1.25
Soya
2.12
Casein
2.50
Lactalbumin
2.86
Whey Proteins
3.00
Formulation of physiologically suitable infant foods
necessitate reduction of protein and mineral levels from
bovine milk, rich in lactose and whey proteins and
containing appropriately low leavels of essential minerals.
Demineralized whey is an ideal ingredient for infant
formula. Demineralization of whey permits formulation of
infant foods with a gross composition closest to mothers
milk.
Whey Proteins are studied by various nutritionist and it is of great interest that
whey proteins are very useful in post operative care of patients as most digestible
proteins. It is highly recommended in body cell repairing & growth as well as
provides all essential Amino Acids in sufficient amount to provide the best
possible solution for formulation of clinical foods. Whey Proteins consist of various
minor proteins like L-lactoalbumin, Lactoferrin, immunoglobulin, serum albumin,
Lactoperxidase etc. Having high therapeutic values. These constituents have
special medical application in dietetic products to treat & prevent a large number
of clinical problems such as :
Special formulation for diabetic patients
For cardiac ailments
For high cholesterol patients
For liver, arthritis patients
For burnt patients
To deal with situation like renal failure, gout, trauma etc.
Recent researches have shown better efficacy of dietary whey proteins over other proteins including
casein, meat & soya, because of special attributes in whey protein. Some of the details are as under
Every athlete is aware of the importance of protein supplementation. If you are on any
strength- training program, building muscle will meet or defeat optimum performance.
Whey Protein have been enriched by nature with Branched chain Amino Acids (BCAA),
namely- L-Isoleicine, L- Valine. These branched chain Amino Acid must be present in the
muscle cell to promote protein synthesis. These BCAA helps increase the bio- availability of
high complex carbohydrate intake and are absorbed by muscle cells for anabolic muscle building activity.
The current theory is that during prolonged exercise, the BCAAs are released from skeletal muscle, the
carbon part is used as fuel and the nitrogen part is used to make the amino acid alanine which then goes
to the liver where it is turned into glucose for energy. So for athletes who want to protect their existing
mass, the idea is to take a BCAAs reduce muscle breakdown and act as an energy source during this
period. While maintaining exercise performance and delaying exertion, BCAAs are very important for
muscle growth.
Whey Proteins provide excellent nutritional values, in nutrition foods formulated for kids,
adults and old aged people as growth tonic for body health maintenance. The major
products are general health food products as well as protein supplements as under :
Nutritional supplements for all age- groups containing USP as high protein foods,
low fat foods, low salt foods :
For Lactose intolerance for all ages.
Griatric food formulations- for old age
people with low
digestibility.
For pregnant, lactating and nursing
women.
Pediatric foods for growth of children,
for anemic
children, for memory boosting of
children etc.
For faster postoperative recovery or
recovery
from illness.
For general health beverages, stamina
building
& vitality.
Whey proteins general fulfill need of essential Amino acids for growing kids as they
require constant supply of high amount of essential non essential amino acid. The
excellent PER value gives the regular weight gain as per their growth requirements.
For adults whey proteins are highly recommended as these protein facilitate the weight control
management of body.
Whey Proteins improve iron absorption in body. Since whey Proteins are rich in calcium
and phosphorous, they provide good bio availability of these minerals essential for bone
formation and better bone strength.
Concentrated protein levels lend whey protein powders to use in product categories
such as nutritional bars where it leaves maximum space in the formula for addition of
other ingredients such as fruit, nuts and honey.
Functional applications
Whey Proteins have many valuable functional properties desired in eggless cakes,
vegetarian sausages, sauces & soups, spreads, salad dressings, meat products, dairy
products, bakery and confectionery products etc. Whey Proteins act as excellent
emulsifier, whipping agent, viscosifier, water retention aid, tecture aid, texture improver
etc.
Whey Powders with lower protein concentration can ne successfully used in Desserts,
Soups and sauces, meats, baby food, ice cream, bakery, fermented products, and
chocolate as a substitute to skimmed milk power / milk powder, with an attractive price
differential.
Functional
Property
Mode of
Action
Food
System
Whipping /
Foaming
Forms stable
film
Eggless cakes,
deserts, whipped
toppings
Emulsification
Formation and
stabilisation of
fat emulsions
Vegetarian
sausages, salad
dressings, coffee
whiteners,
soups, cakes,
infant food
formulas,
biscuits.
Gelation
Proteins matrix
formation and
setting
Meats, baked
goods, cheeses
Viscosity
Thickening,
water binding
Soups, gravies,
salad dressings
Water binding
Hydrogen
bonding of
water;
Whey
• Enhances sensory attributes
• Improves nutritional profile with complete and bio-available amino
acids
• Contributes high calcium content–approximately 100 grams of dry
sweet whey contain 770 mg of calcium and 100 grams of dry acid
whey contain 2,280 mg of calcium
• Enhanced flavor stability helps reduce added flavors, resulting in a possible cost
savings
Concentrated and Dry Milk
• Form and stabilize emulsions, especially in dry mixes that combine oil ingredients
with water, such as cocoa mixes
• Bind water in rigid, heat-induced gels to reduce the cost of a beverage
• Improve a beverage's mouthfeel and texture
Whey
• Improves overall product quality of dairy foods in such areas as
flavor, texture, foam stability and moisture retention
• Aids in the dispersion of milkfat, which can help reduce fat levels in
some formulas and prevent defects such as creaming,
coalescence and oiling off
• Delivers exceptional nutritional value and high calcium—100 grams
of sweet whey contain 770 mg of calcium and 100 grams of dry
acid whey contain 2,280 mg of calcium
• Returns some of the milk solids lost during the cheese-making
operation to process cheese
Lactose
• Binds volatile flavor components, reducing flavor loss during processing and storage
to enable a reduction in added flavors and possible cost savings
• Sweetness contributed by lactose often enables a
reduction in added sucrose
• Can contribute browning ability, protein stabilizing
qualities, alteration of crystallization, flavor
enhancement, selective fermentation and nutritive
qualities
• Provides water-binding properties, which may reduce the cost of food (since water
is an inexpensive ingredient) and improve sensory perception
Whey
Lactose
• The milkfat present in the milk ingredient acts as a flavor carrier for fat-soluble
ingredients, spices and herbs–milkfat’s low melting point ensures complete flavor
release
Whey
• Forms stable emulsions over prolonged periods of time under a
variety of storage conditions, even in acid emulsions such as salad
dressing
• Because of the exceptional gel forming abilities and water-holding
capacities of whey proteins, they can act as a component of a fat
mimetic system
• Delivers exceptional nutritional value to salad dressings, including
amino acids that are readily digestible and completely bio-available
• Provides an excellent source of calcium, an essential nutrient not
readily available in other regularly consumed foods–approximately
100 grams of dry sweet whey contain 770 mg of calcium and 100
grams of dry acid whey contain 2,280 mg of calcium
• The milkfat present in concentrated and dry milk ingredients adds richness to
certain salad dressings
Whey
• WPC can partially replace or extend egg protein in sauces,
reducing costs while enhancing perceived health and
microbiological safety benefits
• Delivers exceptional nutritional value to salad dressings, including
amino acids that are readily digestible and completely bio-available
• Provides an excellent source of calcium and an essential nutrient
not readily available in other regularly consumed foods-
approximately 100 grams of dry sweet whey contain 770 mg of
calcium and 100 grams of dry acid whey contain 2,280 mg of
calcium
• Contributes to a food’s healthful image and clean label, and
ultimately, to the sale of the food
• Butter contributes a visually appealing golden color, or a darker color after heat
treatment, to sauces and soups
Concentrated and Dry Milk Ingredients
• Effectively form and stabilize emulsions in sauces and soups
• Undenatured dairy proteins are able to form rigid, heat-induced irreversible gels that
hold water and fat, and provide structural support to soups and sauces
• Provides water-binding properties, which are very important in formulating reduced-
fat sauces and soups
• Enhances the color and appearance of sauces and soups, particularly reduced-fat
creamy-style products, by providing opacity
• Milkfat adds richness to certain soups and sauces; acts as a flavor carrier for fat-
soluble ingredients, spices, herbs and sweet flavors; and milkfat’s low melting point
ensures complete flavor release
India is the world's second largest producer of food next to China, and has the
potential of being the biggest with the food and agricultural sector. The total food
production in India is likely to double in the next ten years and there is an
opportunity for large investments in food and food processing technologies, skills
and equipment, especially in areas of Canning, Dairy and Food Processing, Specialty
Processing, Packaging, Frozen Food/Refrigeration and Thermo Processing. Fruits &
Vegetables, Fisheries, Milk & Milk Products, Meat & Poultry, Packaged/Convenience
Foods, Alcoholic Beverages & Soft Drinks and Grains are important sub-sectors of
the food processing industry. Health food and health food supplements are another
rapidly rising segment of this industry which is gaining vast popularity amongst the
health conscious.
India is one of the worlds major food producers but accounts for less than 1.5 per
cent of international food trade. This indicates vast scope for both investors and
exporters. Food exports in 1998 stood at US $5.8 billion whereas the world total was
US $438 billion. The Indian food industries sales turnover is Rs 140,000 crore (1
crore = 10 million) annually as at the start of year 2000. The industry has the
highest number of plants approved by the US Food and Drug Administration (FDA)
outside the USA.
India's food processing sector covers fruit and vegetables; meat and poultry; milk
and milk products, alcoholic beverages, fisheries, plantation, grain processing and
other consumer product groups like confectionery, chocolates and cocoa products,
Soya-based products, mineral water, high protein foods etc. We cover an exhaustive
database of an array of suppliers, manufacturers, exporters and importers widely
dealing in sectors like the -Food Industry, Dairy processing, Indian beverage
industry etc. We also cover sectors like dairy plants, canning, bottling plants,
packaging industries, process machinery etc.
Market size
The Indian food market is estimated at over US$ 182 billion, and accounts for about two thirds
of the total Indian retail market. Further, according to consultancy firm McKinsey & Co, the
retail food sector in India is likely to grow from around US$ 70 billion in 2008 to US$ 150
billion by 2025, accounting for a large chunk of the world food industry, which would grow to
US$ 400 billion from US$ 175 billion by 2025.
Spices
Despite a global slowdown, Indian spice exports are growing. During April-February 2008-09,
India exported spices and spice products valued at US$ 1.02 billion. In 2007-08, India exported
444,250 tonne of spices and spice products valued at US$ 1.10 billion.
Food Processing
The food processing industry is presently growing at 14 per cent against 6-7 per cent growth in
2003-04. The industry received foreign direct investments (FDI) totalling US$ 143.80 million in
2007-08 against US$ 5.70 million in the previous fiscal. The cumulative FDI received by the
industry from April 2000-January 2009 stood at US$ 760.32 million.
However, India’s share in exports of processed food in global trade is only 1.5 per cent; whereas
the size of the global processed-food market is estimated at US$ 3.2 trillion and nearly 80 per
cent of agricultural products in the developed countries get processed and packaged.
India has set itself a target of doubling its processed food production by 2015, and will set up 10
food technology parks during the next year with a view to achieving this.
The first mega food park in western India under the Ministry of Food Processing Industries
Mega Food Park scheme in the 11th Plan was launched at Shirwal near Pune.
The Indian market holds enormous growth potential for snack food, which is estimated to be
worth US$ 3 billion. The market is clearly and equally divided into the organised and
unorganised sector. The organised sector of the snack food market is growing at 15-20 per cent a
year while the growth rate of the US$ 1.56 billion unorganised sector is 7-8 per cent.
Dairy
According to Dairy India 2007 estimates, the current size of the Indian dairy sector is US$ 62.67
billion and has been growing at a rate of 5 per cent a year. The dairy exports in 2007–08 rose to
US$ 210.5 million against US$ 113.57 last fiscal, whereas the domestic dairy sector is slated to
cross US$ 108 billion in revenues by 2011.
Beverages
According to industry experts, the market for carbonated drinks in India is worth US$ 1.5 billion
while the juice and juice-based drinks market accounts for US$ 0.25 billion. Growing at a rate of
25 per cent, the fruit-drinks category is one of the fastest growing in the beverages market.
Sports and energy drinks, which currently have a low penetration in the Indian market, have
sufficient potential to grow.
The market for alcoholic beverages has been growing consistently. 'The Future of Wine', a report
on the state of the wine industry over 50 years, suggests that the market for wine in India was
growing at over 25 per cent per year.
The food and grocery market in India is the sixth largest in the world. Food and grocery retail
contributes to 70 per cent of the total retail sales. According to industry estimates, the segment is
growing at a rate of 104 per cent and is expected to grow to US$ 482 billion by 2020.
According to a BMI forecast, India is likely to see a huge 443 per cent increase in mass grocery
retail (MGR) sales during the 2007-2012 period.
Ninety nine per cent of this segment is unorganised, and therefore, there is immense scope for
growth for the organised sector. The organised food retail sector is largely dominated by
restaurants, fast food outlets, coffee joints and the like.
Major investments
Private investment has been one of the key drivers for growth of the Indian food industry. The
'India Food Report 2008', reveals that the total amount of investments in the food processing
sector in the pipeline for the next three years is about US$ 23 billion.
• The government has received around 40 expressions of interest (EoI) for the setting up of
10 MFPs with an investment of US$ 514.37 million.
• Adani Wilmar, the owner of Fortune edible oil brand, is eyeing acquisitions of greenfield
and brownfield assets for sunflower, soya and mustard oil projects. It plans to invest close
to US$ 199 million in these projects over the next year.
• Reliance Industries Ltd has invested US$ 1.25 billion in a dairy project.
• Britannia Industries Ltd has signed an agreement with Fonterra Brands (Mauritius
Holding) to acquire Fonterra's 49 per cent equity and preference shareholding in
Britannia New Zealand Foods, their dairy joint venture.
Government Initiatives
The new trade policy places increased focus on agro-based industries.
• Food processing industries have been put in the list of priority sectors for bank lending.
• Fruit and vegetable processing units have been completely exempted from paying excise
duty.
• Automatic approval for foreign equity up to 100 per cent is permitted for most of the
processed food items.
• Items like fruits and vegetables products, condensed milk, ice cream, meat production
have been completely exempted from Central Excise Duty.
• Excise duty on ready to eat packaged foods and instant food mixes has been brought
down to 8 per cent from 16 per cent.
• Excise duty on aerated drinks has been reduced to 16 per cent from 24 per cent.
Looking ahead
According to the India Food and Drink Report Q3 2008 by research analysis firm Research and
Markets, by 2012, India’s processed food output is likely to grow by 44.2 per cent to touch US$
90.1 billion, while packaged food sales will increase by 67.5 per cent to reach US$ 21.7 billion.
On a per capita basis, per capita packaged food spending is expected to grow by 56.5 per cent to
US$ 18.06 by 2012.
• India is one of the world’s major food producers but accounts for less than 1.5 per
cent of international food trade. This indicates vast scope for both investors and
exporters. Food exports in 1998 stood at US $5.8 billion whereas the world total was
US $438 billion.
• The Indian food industry’s sales turnover is Rs 140,000 crore (1 crore = 10 million)
annually as at the start of year 2000.
• The industry requires about Rs 29,000 crore in investment over the next five years
to 2005 to create necessary infrastructure, expand production facilities and state-of-
the-art-technology to match the international quality and standards.
• The office of the Agricultural Affairs of the USDA / Foreign Agricultural Services in
New Delhi says that one of India’s proudest accomplishments has been achieving a
tenuous self-sufficiency in food production and that the country produces a wide
variety of agricultural products at prices that are at or below world values in most
cases.
• The Indian palate is accustomed to traditional foods, mostly wheat and rice-based,
rather than potato and corn-based western palate. In marketing perspective, this is
considered an important factor for foreign marketers.
• The USDA report says initially consumer-ready food products may have to be tailored
to include Indian spices and traditional ingredients. In addition to traditional tastes,
there are other social factors which affect consumption in India. Hindus account for
approximately 80 per cent of India’s population, and while only 25 or 30 per cent are
strict vegetarians, beef slaughter is prohibited in all but two states (Kerala and West
Bengal) and consumption of other meats is limited. Incidentally, India is the only
country where the US-based MacDonalds sells its burgers without any beef content
and even offers purely vegetarian burgers.
• India’s middle class segment will hold the key to success or failure of the processed
food market in India. Of the country’s total population of one billion, the middle class
segments account for about 350-370 million. Though a majority of families in this
segment have non-working housewives or can afford hired domestic help and thus
prepare foods of their taste in their own kitchens, the profile of the middle class is
changing steadily and hired domestic help is becoming costlier. This is conducive to
an expansion in demand for ready-to-eat Indian-style foods.
• India’s food processing sector covers fruit and vegetables; meat and poultry; milk
and milk products, alcoholic beverages, fisheries, plantation, grain processing and
other consumer product groups like confectionery, chocolates and cocoa products,
Soya-based products, mineral water, high protein foods etc.
• According to latest official statistics, India exported processed fruits and vegetables
worth Rs 5240 million in 1997-98. The horticulture production is around 102 million
tonnes. Foreign investment since 1991, when economic liberalisation started, stood
at Rs 8,800 crore. Products that have growing demand, especially in the Middle East
countries include pickles, chutneys, fruit pulps, canned fruits, and vegetables,
concentrated pulps and juices, dehydrated vegetables and frozen fruits and
vegetables.
• Another potential processed food product is meat and poultry products. India ranks
first in world cattle population, 50 per cent of buffalo population and one-sixth of
total goat population of the world. Buffalo meat is surplus in India. There is vast
scope to set up modern slaughter facilities and cold store chains in meat and poultry
processing sector. India’s current level of meat and meat-based exports is around Rs
8,000 million. In last six years foreign investment in this segment stood at Rs 5,000
million which is more than 50 per cent of the total investment made in this sector.
• Compared with meat, poultry industry has registered significant growth. India ranks
fifth in the world with annual egg production of 1.61 million tones. Both poultry and
egg processing units have come in a very big way in the country. India is exporting
egg powder, frozen egg yolk and albumin powder to Europe, Japan and other
countries. Poultry exports are mostly to Maldives and Oman. Indian poultry meat
products have good markets in Japan, Malaysia, Indonesia and Singapore. While
meat products registered a growth of 10 per cent, eggs and broilers registered 16-20
per cent growth.
• There are about 15 pure line and grand parent franchise projects in India. There are
115 layer and 280 broiler hatcheries producing 1.3 million layer parents and 280
million broiler parents. They in turn supply 95 million hybrid layer and 275 million
broilers, day-old chick. Presently there are only five egg powder plants in India which
is considered insufficient in view of growing export demand for different kind of
powder - whole egg, yolk and albumen. The scope of foreign investment and state-
of-the-art technology in this field is therefore tremendous.
• Milk and milk products is rated as one of the most promising sectors which deserves
foreign investment in a big way. When the world milk production registered a
negative growth of 2 per cent , India performed much better with 4 per cent growth.
The total milk production is around 72 million tonnes and the demand for milk is
estimated at around 80 million tonnes.
• Grains could emerge as a major export earner for India in coming years. India’s food
grains production is now at around 225-230 million tones. These include rice, jawar,
bajra, maize, wheat, gram and pulses. Indian basmati rice enjoys command in the
international market. Besides growing Middle east market for basmati rive, many
other countries are showing interest for this food grain. In 1998-99 export of
basmati and non-basmati rice stood at Rs62000 million. There is a total rice milling
capacity of 186 million tones in the country.
• Among plantation, tea emerged as major foreign exchange earner. India is the
largest producer and exporter of black tea. However, the most worrying factor for
Indian tea industry is that from early next year with the implementation of tea
imports into the country, India tea may face a stiff competition within the country as
well, specially threat of Sri Lanka’s presence in the Indian market is looming large.
• The current year’s tea export prospect is not that very good in terms of forex
earnings because international prices has fallen significantly this year . India exports
between 150-170 million kilogram’s of tea per annum. Of course, the scope of
foreign investment in this sector is good and the multinational tea companies would
either be trying for marketing joint ventures with the Indian producers or acquire
stakes in Indian tea companies. There is strong possibilities of third country exports
through such joint venture as quality wise still Indian teas are ruling the international
market.
• Yet another catchy investment sector is fisheries. There is growing canned and
processed fishes from India. The marine fish include prawns, shrimps, tuna,
cuttlefish, squids, octopus, red snappers, ribbon fish, mackerel, lobsters, cat fish etc.
In last six years there was substantial investment in fisheries to the tune of Rs
30,000 million of which foreign investments were of the order of Rs 7000 million. The
potential could be gauged by the fact that against fish production potential in the
Exclusive Economic Zone of 3.9 million tones, actual catch is to the tune of 2.87
million tones. Harvesting from inland sources is around 2.7 million tones.
• The biggest bottleneck in expanding the food processing sector, in terms of both
investment and exports, is lack of adequate infrastructure.
• Without a strong and dependable cold chain vital sector like food processing industry
which is based mostly on perishable products cannot survive and grow. Even at
current level of production, farm produce valued at Rs 70,000 million is being wasted
every year only because there is no adequate storage, transportation, cold chain
facilities and other infrastructure supports. Cold chain facilities are miserably
inadequate to meet the increasing production of various perishable products like
milk, fruits, vegetables, poultry, fisheries etc.
• Prevention of Food Adulteration laws is not only stringent one but time consuming
also. It is considered as an archaic and no industry friendly food law. It substantial
varies from Codex standard. Harmonization of multiple food laws is an urgent
necessity.