Business Plan

CALEDONIAN COLLEGE OF
ENGINEERING
Department of Educational and Professional
Development
Advanced Life Skills Development

(EPDO 301)
BUSINESS PLAN FOR SME

BUSINESS NAME
Prepared by
AHSAN AHMED
08709
ECE
21/12/2011
Advanced Life Skills Development Module

Department of Educational and Professional Development
Table of Contents
Table of Contents................................................................................................2
1.0 EXECUTIVE SUMMARY...............................................................................4
2.0 THE BUSINESS CONCEPT AND APPROACH USED................................5
3.0 BUSINESS VISION, MISSION & OBJECTIVES...........................................6
3.1 Business Vision..........................................................................................6
3.2 Business Mission.......................................................................................6
3.3 Business Objectives/Goals........................................................................6
4.0 MARKET ANALYSIS.....................................................................................7
4.1 PEST Analysis and Conclusions...............................................................7
4.2 SWOT Analysis and Conclusions..............................................................7
4.3 Product and / or Service Description.........................................................8
4.4 Target Customers......................................................................................9
4.5 Competitor Analysis & Competitive Advantage.........................................9
4.6 Marketing Strategies................................................................................10
5.0 BUSINESS OPERATIONS..........................................................................11
5.1 Legal Status and Approvals required.......................................................11
5.2 Scope of Business Operations ...............................................................12
6.0 THE ORGANISATION.................................................................................14
6.1 Organisational Structure and Key Management Personnel....................14
7.0 FINANCIAL PROJECTIONS.......................................................................16
7.1 Pre-operation / Establishment Cost Projection........................................16
7.2 Five Year Annual Sales & Profit Projection..........................................17
AHSAN AHMED
08709
ECE
Page | 2

8.0 RISK ASSESSMENT...................................................................................17

8.1 Risks.........................................................................................................17
These risks can affect my business both the ways in good way or in bad way
as well. If I take a risk and its outcome is positive so it can be profitable for
me and the company as well and the company can make some name of
itself in this field. But if the risk which we took has a negative effect on the
company so we can lose some amount of money and can loss our gained
reputation. ..................................................................................................17
8.2 Contingency Plan.....................................................................................17
9.0 APPENDICES..............................................................................................18
Appendix A: PEST Analysis...........................................................................18
Appendix B: SWOT Analysis.........................................................................19
Appendix C: Complete Financial Projections ................................................22
Appendix D: Curriculum Vitae of Key Management Personnel.....................28
Personal Profile:....................................................................................................29
Education and Qualifications:................................................................................29
Skills: ....................................................................................................................31
Interests and Activities:.........................................................................................31
References:........................................................................................................32
Mr. Afzal Shah...................................................................................................32
AHSAN AHMED
08709
ECE
Page | 3

1.0 EXECUTIVE SUMMARY

The name given to the business is ARABIAN CONSTRUCTION. The concept to
start the business is by analysing and observing trends. It is a sole proprietary
firm. The major goals are to become recognized company in Oman within a time
period of 4-6 years, to provide the quality and service in the construction industry
by which customer is satisfied, to expand the company internationally and
increase our profit and reputation in 10 years and to create at least 3-5 job
opportunities for Omanis and 8-10 job opportunity for expats in first 3 years.
The company is offering services to the pupil who wants to build something like
flats, villas etc. The company is more customers friendly. The window of
opportunity is open as the country is developing. Too many projects are on-going.
Before entering the market the company will be promoted. As the quality of the
product or services is decided by the customers the company will fulfil their
needs. The selling price will be low compare to other construction companies.
Services offered are Site Preparations, Architecture Plans, Site Plans,
Foundations, Alterations, Interior and Exterior Renovations, Finishes like painting
and Final Inspection.
Pupil who wants to build their own home will hire the companys services. Target
customers are from Muscat region both male and females ageing around 30 to
60 because the standard of living is higher than other regions. They prefer quality
instead of quantity.
Construction is business is on boom and it is expected to grow more. Competition
will be tough but the customer is god he will decide everything.
The company will be promoted by Website, E-mails, Television, Radio,
Newspapers, Magazines, Leafleting, Brochures, Posters, Banners, Signage,
AHSAN AHMED
08709
ECE
Page | 4

SMS, Caps and T-Shirts. And the strategy is to form the best relation with the
customer.
The management comprises of Engineer, Architect, QS, Accountant, Contractor,
Labours and Cleaner. As most of them are professionals and will be experienced,
this will help the company to achieve our goals. The quality, service and the
experience of the staff will help ARABIAN CONSTRUCTION to be a successful
company in coming years.
2.0 THE BUSINESS CONCEPT AND APPROACH USED
ARABIAN CONSTRUCTION is the name of the construction company. As

Oman is a country which is under development so the construction business is on
boom right now and it is considered to rise in the coming years. So it is very good
opportunity to start our own construction business. Everyone is looking to build
his own home instead of living in a flat and pay the rent of the flat which are
touching the sky.
The approach used to start the business is by observing the trend. As many new
construction companies are being registered so the window of opportunity is
open to join the business. By seeing and analysing the trend of people opening
construction companies the idea came to my mind to open and own a
construction company.
As the company will be having experienced engineers and skilled workers and
the quality of the construction will be good and reliable so the business will create
a good customer value.
AHSAN AHMED
08709
ECE
Page | 5

3.0 BUSINESS VISION, MISSION & OBJECTIVES

3.1 Business Vision
To be the pre-eminent, unique and reliable construction companies in Oman and
in the Middle East by providing the standard of service customers need and
timely completion.
After 5 years the company should gain good reputation and should be recognized
internationally.
3.2 Business Mission

To offer our clients finest, unique and innovative quality of designs and
construction by the means of best resources and technology available and
provide quality services in competitive price and help the economy of Oman and
to implement practices for the health and safety of the employees.
3.3 Business Objectives/Goals
To become a one of the most popular and recognized company in

Oman within a time period of 4-6 years.
To provide the quality and service in the construction industry by

which customer is satisfied.
To expand the company internationally, to improve our profit and

increase our reputation in around 10 years.
To create at least 5 job opportunities for Omanis and 10 job

opportunity for expats in first 2 years.
AHSAN AHMED
08709
ECE
Page | 6

4.0 MARKET ANALYSIS

4.1 PEST Analysis and Conclusions
The entered industry is Construction/Development. The industry in Oman is really
on the boom. As Oman is under development so the construction business is
profitable. Alubond and glass are taking a step forward. Most of the buildings are
being finished by either glass or alubond or both. As the finishing is done by
these stuffs, so the look of the building is really nice. Construction on large scale
is going on in Oman. Too many projects are on-going such as Royal Opera
House, Muscat Grand Mall. The window of opportunity is open as too much of
development is going on. As the company dont have any reputation so the
starting of the business will be slow but it will increase gradually when the
company will gain reputation and customers will give our reference to other
customers looking for a construction company.
4.2 SWOT Analysis and Conclusions
The strengths and weaknesses of the company are as follows.

STRENTHS
WEAKNESS
New brand name
Recruitment
Low selling price (keeping less profit)
Competition
Experienced engineers
No reputation
Skilled workers
Small warehouse
AHSAN AHMED
08709
ECE
Page | 7

By keeping less profit in the start of the business the cost price will be low for
the customers. Other companies are charging too much for construction. So
my idea will attract many customers. In this why the company can take an
advantage on other established companies.
Threats by which the company can be affected are.
Recession
Weather conditions
Competition
Change is law
Rules and regulations
Ill gain some more knowledge about my field so that I could help my company in
every way I can.
4.3 Product and / or Service Description
Arabian Construction offers many services designed to allow the customer

to work with our managers and create a project that the company can carry
forward to the way of completion. Our designs will be unique and reliable.
Company deals with Commercial, Residential, Roads and Dams Construction.
Some of the services which are offered are:
Site Preparations
Architecture Plans
Site Plans
AHSAN AHMED
08709
ECE
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Foundations
Alterations
Interior and Exterior Renovations
Finishes like painting
Final Inspection
4.4 Target Customers
As the customers who wants to build their own home are married and had been
working for around 10-15 years, so the age limit will be between 30 years - 60
years of both the genders male and female. As the company will be located in
Muscat region so the customers living there or wants to build their home in
Muscat will be preferred over the customers living far away or wants to build their
home in some other region. The company will deal with the customers according
to their living lifestyle. The company will also deal with the government sector for
their projects.
4.5 Competitor Analysis & Competitive Advantage
The two major companies in our business line are.
Galfar Engineering &Contracting S.A.O.G.
Al Hassan Engineering Co. S.A.O.G.
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08709
ECE
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Their strengths are the reputation, reliability and services. Both are in top class
companies. Galfar was established in 1972 and Al Hassan was established in
1975. So both the companies are well known.
Their weaknesses are the selling price. Many of the customers cant afford their
designs and constructions.
As the cost price will be low in the starting era we will keep less profit to attract
more customers.
The quality of the design and construction are really good these days. Prices are
high due to lot of demand and the service is getting better day by day.
So the selling price of the company will be giving will be better than both the
companies in this sector the company can compete with them.
There are some other SMEs as well which can affect the companys growth such
as Al-Hatmy, Al-Hajiry etc.
4.6 Marketing Strategies

Strategy is to create excellent relationship with our customers and the dealer
from which the company will deal for the construction materials and so that we
can deal with them in credits. The market strategies to aware people or create a
buzz about the company and promote it by as follows.
Internet Website, E-mail.
Training Exercises Fresh graduates, Diploma holders.
Broadcast Advertisement - Television, Radio.
Print Advertisement - Newspapers, Magazines, Leafleting,

Brochures, Posters, Banners, Signage.
Telecom SMS.
Caps and T-Shirts.
AHSAN AHMED
08709
ECE
Page | 10

The first 3 customers will be given a discount of 7%.
5.0 BUSINESS OPERATIONS

5.1 Legal Status and Approvals required
As the business is only owned by me so the nature of my business will be Sole
trader. My position in the business will be the Owner/CEO/Manger of the
company. Rules and regulations will be strictly followed like No Drinking and
Smoking, Late comer will be fined and Dress code etc.
Approvals needed are as follows.
Approval from Ministry of Environment and Climate Affairs (MOECA).
Obtain clearance of formal land commitments from the Ministry of Housing
(MOH).
Approval, Permits and Licenses from the Municipality of Muscat and Ministry of
Commerce and Industry.
Approval from Ministry of Health and Safety.
AHSAN AHMED
08709
ECE
Page | 11

5.2 Scope of Business Operations
Company deals with Commercial, Residential, Roads and Dams Construction. As

the Company develops and gains reputation among the society so the company
will get more projects so to cope with that we will increase the employees. The
company will buy its own land and build a store for the products. The scope of the
business will be to remain in Muscat region for at least 5 years but after that it
can be expanded to any other region as well. The business will be started in
Muscat region. I choose this location because the population is more here and
the people are more educated if you compare that with other regions. We require
an office area for around 100sqm and a store of around 100sqm. Electricity and
water is one of the basic necessities of the company. Security will be required so
that no one can breach into the company. As we are renting the office and the
store, so the total cost for both lands per month will be around R.O 1500. For the
office we need at least 10-15 chairs and 3-5 tables. Cost of the chairs will be
around R.O 100 and for tables around R.O 100.
Plant and equipment necessary to start the business are.
Concrete mixer
Generator
Spades
Buckets
Ladders
Wheelbarrows
AHSAN AHMED
08709
ECE
Page | 12

Time to get the equipment and machinery will be approx. 2-3 weeks
The equipment will be bought new.
Vehicles required are as follows.
1 Van (R.O 6000)
1 Pickup (R.O 3500)
2 Cars (R.O 5000)
These vehicles will by bought used from the source of used car market.
Materials which are required for the business are.
Cement
Concrete
Frame work
Scaffoldings
Helmets
Safety Boots
Gloves
Tiles
High Yield Steel
Chairs
AHSAN AHMED
08709
ECE
Page | 13

Tables
Computers
Printers
Scanner
Stationary etc.
These all materials can be purchased from Local Omani suppliers.
6.0 THE ORGANISATION

6.1 Organisational Structure and Key Management Personnel
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08709
ECE
Page | 14

Job title
Qualification
Description of the work
Salaries(R.O)
Owner/CEO/
Manager
BSc in
Construction
Engineering
Funding, Decision making,

Attending meeting.
Monthly profit
Architect
BEng in
Architecture
Engineering
Designing.
300
Engineer
BEng in Civil
Engineering
Site Investigating, Land surveying.
400
Contractor
BEng in
Construction
Engineering
Controlling the Labour,

Dealing with Sub-Contractors.
300
Quantity
Surveyor
BEng in Quantity
Surveying
Calculating Budget.
250
Labour
Not Required
Constructing of the project
80
Cleaner
No Required
Cleaning and maintaining the office
60
Accountant
BBA
Handling the accounts

section.
250
ORGANIZATION STRUCTURE
OWNER/CEO/MANAGER
ARCHITECT
AHSAN AHMED
ENGINEER
08709
QUANTITY
SURVEYOR
ECE
ACCOUNTANT
Page | 15

CONTRACTOR
LABOURS
CLEANER
The communication between the personnel is done by e-mails, mobile phone,

meetings. The company will hire the employees from local market. Everyone
should have communication skills and time-management skills.
7.0 FINANCIAL PROJECTIONS

7.1 Pre-operation / Establishment Cost Projection
Total Investment required for
starting the business (in Riyal
Omani)
50000
Funds by self (in Riyal Omani)
15000
Required funding (in Riyal Omani)
35000
AHSAN AHMED
08709
ECE
Page | 16

7.2 Five Year Annual Sales & Profit Projection

Particulars
Year 1
Year 2
Year 3
Year 4
Year 5
Sales (in Riyal

Omani)
-18185.5
7814.5
7814.5
32086.5
32086.5
Profit /
Loss(in Riyal
Omani)
-18185.5
-10371
-2557
29529.5
61616
8.0 RISK ASSESSMENT

8.1 Risks
The two positive risks arising from business operations are.
More profit
Reputation gained
The two negative risks arising from business operations are.
Loss of money and reputation
Natural Incidents such as cyclones
These risks can affect my business both the ways in good way or in bad way as
well. If I take a risk and its outcome is positive so it can be profitable for
me and the company as well and the company can make some name of
itself in this field. But if the risk which we took has a negative effect on the
company so we can lose some amount of money and can loss our gained
reputation.
8.2 Contingency Plan
If the loss of the company cannot be covered so my backup plan is to sell my
business to those who want to buy my project.
AHSAN AHMED
08709
ECE
Page | 17

9.0 APPENDICES
Appendix A: PEST Analysis
POLITICAL FACTORS
ECONOMIC FACTORS
Approval from Ministry of Environment

and Climate Affairs (MOECA).
More labours which will cost you

because of the wages.
Obtain clearance of formal land

commitments from the Ministry of
Housing (MOH).
Omani Ministry grants the license if your

investment for the company is at least
R.O 150,000.
Approval, Permits and Licenses from

the Municipality of Muscat and Ministry
of Commerce and Industry.
Paying Income tax of 12% if your

income is more than 30,000.
SOCIAL FACTORS
Customer taste changes quickly.

Migration of people and people aged
more than 60 cant work in Oman.
Language barrier is a huge factor.
TECHNOLOGICAL FACTORS
Introduction of new machineries by

other company can cost you.
Companies providing better websites to
interact with costumers.
Company advertising through signage
helps to attract the costumers.
CONCLUSIONS
How do these factors affect your start-up venture?
AHSAN AHMED
08709
ECE
Page | 18

As we conclude, we see that construction business is becoming common day by

day. To many constructions projects are on-going in Oman. Population factor is
playing a role in the growth of construction business. Families are getting bigger
every day so they need much improved and bigger home to live.
Ministry grants license and permits if you invest at least Rial Omani 150,000
which can be a huge factor which affect your start-up. Hiring labours is really
difficult now a day because they know what they want and how to get that.
Getting approval, permits and licenses from the government consume a lot of
time and cost as well. These are the main factors that affect the start-up venture
of a business.
INT
Appendix B: SWOT Analysis
Strengths:
Weaknesses:
Think of patents, brand names, reputation among

customers, cost advantages, access to resources,
networks, etc.
Think of patents, brand names, reputation among

customers, cost advantages, access to resources,
networks, etc.
AHSAN AHMED
08709
ECE
Page | 19

Boom
in
construction
ERNAL
business.
companies.
New Brand name.
Providing
construction
with
No Reputation.
Recruitment of experienced
low cost price (keeping less
personnel.
profit).
Competition with established
Small warehouse.
Experienced engineers and
EXTERNAL
skilled workers.
Opportunities:
Threats:
Think of market gap, customer needs, new

technologies, law & regulations, international trade
options, funding etc
Think of emergnce of substitute products, new laws &

regulations, etc.
Easy to acquire funds.
Earthquake.
Pupil wants their own home.
Standard of the people is high
Popular companies already

existing in the region.
Increase in price of building

materials.
in Muscat.
More companies can come

up and competition can occur.
Network can be hacked.
Virus can affect the progress

of designing in AutoCAD.
During recession it might be

difficult to get projects or
AHSAN AHMED
08709
ECE
Page | 20

clients.
How do these factors affect your start-up venture?
As we conclude, these factors can affect your start-up venture really badly.
CONCLUSION
The internal factor consists of Strengths and Weaknesses. By knowing the

business strengths and weaknesses it will be able to face any threats
coming your way. When a new brand name enters the market everyone
talks about it which will create a buzz. Without gaining reputation in the
society you cant be able to compete with other established companies. The
external Factor consists of Opportunity and Threats. It is easy to get funds
for the company by banks and investors. Everyone wants to live in his own
house not in flats. If the company is having a network, you have to be
careful with that because someone can hack that or a virus can damage
your files and the progress of the project. If recession struck it will be really
difficult to get projects.
AHSAN AHMED
08709
ECE
Page | 21

Appendix C: Complete Financial Projections
COSTING OF ARABIAN CONSTRUCTION
Staff Salaries
(..2012 to 2014...)
AHSAN AHMED
08709
(2015 and 2016)
ECE
Page | 22

Salary Per
Year (R.O.)
After 3 years
of service
10% increase
in salary
(R.O.)
Salary Per
Month (R.O.)
Salary Per
Year (R.O.)
300
3600
30
330
3960
Engineer
400
4800
40
440
5280
Contractor
300
3600
30
330
3960
8 Labours
640
7680
64
704
8448
Q.S
250
3000
25
275
3300
Cleaner
60
720
66
792
Accountant
250
3000
25
275
3300
Job Title
Salary
Per
Month
(R.O.)
Architect
Total Expenses on
Salaries per
annum
Years 2012-2014
Year 2015-2016
R.O. 26400
R.O. 27840
Cost of Furnishing The Office
OWNER/CEO/MANAGER
Item
AHSAN AHMED
Quantity
Price
(R.O.)
08709
ARCHITECT
Item
ECE
Quantity
Price
(R.O.)
Page | 23

Shelf
15
Shelf
15
Desk
20
Desk
20
Chairs
1+2
25
Chairs
1+2
25
Laptop
250
Computer
200
25
Printer +
Scanner +
Fax
25
Printer +
Scanner +
Fax
Telephone
15
Telephone
10
Stationery
Stationery
Total = R.O. 355
Total = R.O. 300
ENGINEER
CONTRACTOR
Price
Item
Quantity
Price
(R.O.)
Item
Quantity
Shelf
15
Shelf
15
Desk
20
Desk
20
Chair
1+2
25
Chairs
1+2
25
Computer
200
Computer
200
400
Telephone
10
Stationery
Surveying
tools
Stationery
Total = R.O. 665
AHSAN AHMED
08709
(R.O.)
Total = R.O. 275
ECE
Page | 24

ACCOUNTANT
QUANTITY SURVEYOR
Item
Qty
Price
(R.O.)
Item
Qty
Price
(R.O.)
Shelf
15
Shelf
20
Desk
20
Desk
25
Chair
1+2
25
Chair
1+2
20
Computer
200
Computer
200
Printer +
Scanner +
Fax
25
Printer +
Scanner +
Fax
25
Telephone
10
Telephone
10
Stationery
Stationery
Total = R.O. 300
Total Furnishing
Cost
Total = R.O. 300
355 + 300 + 665 + 275 + 300 + 300 = R.O. 2195
Cost of Plant, Machinery & Equipment
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08709
ECE
Page | 25

Cost
Plant
Total Cost
(R.O)
(R.O)
24
Spades
15
Ladders
14
Buckets
.500
2.500
Quantity
75
Wheelbarrow
175
(R.O)
Concrete
Mixer
Generator
Cost
Equipment
Total = R.O. 250

TOTAL COST = 250 +
55.500 = 305.500
Total = R.O. 55.500
Cost Of Electric Stuff
Cost Per Piece
Total Price
(R.O.)
(R.O.)
20
60
150
1050
Items
Quantity
Lights
Air
conditioners
Total = R.O. 1110
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08709
ECE
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Cost Of Vehicles
Item
Qty
Unit price (R.O.)
Total Price (R.O.)
Van
6000
6000
Pickup
3500
3500
Car
5000
5000
Total = R.O.14500
EXPENDITURE PROJECTION FOR NEW SME

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08709
ECE
Page | 27

NO.
1.
YEAR
YEAR
YEAR
YEAR
YEAR
2012
2013
2014
2015
2016
26400
26400
26400
27840
27840
2195
305.500
1110
14500
44150.500
26400
26400
27840
27840
PARTICULARS
TOTAL STAFF
SALARIES
(R.O)
OFFICE
2.
FURNISHING COST
(R.O)
PLANT &
3.
EQUIPMENT
(R.O)
4.
5.
ELECTRICAL STUFF
COST
(R.O)
VEHICLE COST
(R.O)
TOTAL
6.
EXPENDITURE
(R.O)
Appendix D: Curriculum Vitae of Key Management Personnel
Curriculum Vitae (CV)
AHSAN AHMED
08709
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Name: AHSAN AHMED

Age: 20 years old
Address: P.O Box 1000, P.C 112, Ruwi
Telephone: 24831662 (home)
Telephone: 96414313 / 98444004 (mobile)
E-mail: Ahsan_560@hotmail.com
Religion: Islam
Date of Birth: 03/03/1991
Nationality: Pakistani
Objective:
To utilize my skills and indulge my capabilities to the utmost level, as an

Employee in your Organization.
Personal Profile:
Currently I am a student of Environmental Civil Engineering level 3 in

Caledonian College of Engineering. I have the experience to design anything
on computer. I have the ability to grasp new ideas and concepts, and to
develop innovative and creative solutions to problems. The skills which I have
to offer you are Communication skills, Customer service skills, Enthusiasm
skills, Team work skills.
Education and Qualifications:
AHSAN AHMED
08709
ECE
Page | 29

February 2009 Till the day:

Caledonian College of Engineering, Environmental Civil
Engineering, level 3.
August 2006 June 2008:

Graduated from Pakistan School Muscat with
Higher Secondary School Certificate.
Passed in Computer Science with 56.6%.
August 2004 June 2006:

Completed Secondary School in Pakistan School Muscat.
Passed in Computer Science with 66.4%.
Work Experience:
October 2008 January 2009:

Arabian Signs, I was hired as a Trainee designer to design
Sign Boards.
Achievements:
AHSAN AHMED
08709
ECE
Page | 30

In my school time I have done a group project of traffic signal. The purpose
was to ensure the pupil safety. Our project was considered the best of all the
other projects and we got a prize for that which was worth R.O 50. Which we
distributed among us.
Skills:
Languages: I can speak fluent Urdu and English and little bit of Arabic
as well.
Customer service skills
Team work skills
Enthusiasm skills
IT and Other details:
Microsoft Office
Adobe Photoshop and Corel Draw
AutoCAD
Internet
Health: Excellent; Non-smoker
Driving License: Yes Licence # 65951446
Interests and Activities:
Collecting information about Cars

Watching Football as I am a diehard fan of CHELSEA FC.
Travelling around different countries and know there languages
Cinema
Playing sports like football, badminton and cricket etc.
Web surfing
Watching TV
AHSAN AHMED
08709
ECE
Page | 31

References:
Mr. Afzal Shah
Designer, Arabian Signs
Phone # 99381198
E-mail: Arabian_signs@yahoo.com
Ms. Trinette Fernandes

Lecturer, Department of Educational and Professional Development,
Caledonian College of Engineering
Phone # 24536165 EXT: 602
E-mail: trinette@caledonian.edu.om
AHSAN AHMED
08709
ECE
Page | 32

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CALEDONIAN COLLEGE OF

Advanced Life Skills Development

BUSINESS PLAN FOR SME

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Advanced Life Skills Development Module

8.0 RISK ASSESSMENT...................................................................................17

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1.0 EXECUTIVE SUMMARY

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2.0 THE BUSINESS CONCEPT AND APPROACH USED

ARABIAN CONSTRUCTION is the name of the construction company. As

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3.0 BUSINESS VISION, MISSION & OBJECTIVES

3.2 Business Mission

3.3 Business Objectives/Goals

To become a one of the most popular and recognized company in

To provide the quality and service in the construction industry by

To expand the company internationally, to improve our profit and

To create at least 5 job opportunities for Omanis and 10 job

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4.0 MARKET ANALYSIS

4.2 SWOT Analysis and Conclusions

The strengths and weaknesses of the company are as follows.

New brand name

Low selling price (keeping less profit)

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Rules and regulations

4.3 Product and / or Service Description

Arabian Construction offers many services designed to allow the customer

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Interior and Exterior Renovations

Finishes like painting

4.4 Target Customers

4.5 Competitor Analysis & Competitive Advantage

The two major companies in our business line are.

Galfar Engineering &Contracting S.A.O.G.

Al Hassan Engineering Co. S.A.O.G.

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4.6 Marketing Strategies

Internet Website, E-mail.

Training Exercises Fresh graduates, Diploma holders.

Broadcast Advertisement - Television, Radio.

Print Advertisement - Newspapers, Magazines, Leafleting,

Caps and T-Shirts.

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The first 3 customers will be given a discount of 7%.

5.0 BUSINESS OPERATIONS

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5.2 Scope of Business Operations

Company deals with Commercial, Residential, Roads and Dams Construction. As

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1 Van (R.O 6000)

1 Pickup (R.O 3500)

2 Cars (R.O 5000)

High Yield Steel

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These all materials can be purchased from Local Omani suppliers.

6.0 THE ORGANISATION

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Description of the work

Funding, Decision making,

Site Investigating, Land surveying.

Controlling the Labour,

Constructing of the project