Professional Insurance & Financial Advisors

Association of the Philippines (PIFAAP)

“The Agent As Entrepreneur”

August 10, 2007 • Sofitel Philippine Plaza

Our Guest Speakers...

BSP Gov. Amando Tetangco Jr.

“The Philippine Economy: What Lies Ahead?”

Rated by the New York-based magazine Global Finance as one of the top six Central Bank
Chiefs, Tetangco has been a central banker for more than three decades.. As one of the
principal architects of the far-reaching reforms being spearheaded by the BSP to strengthen
the banking sector, who better to foretell where the Philippine economy is headed than the
Governor himself of the Bangko Sentral ng Pilipinas?

Robert Young, CLU, ChFC

“Bulletproofing Your Insurance Practice”

He’s back! And this time, in keeping with our conference theme, Robert Young flies in from
Singapore to share the best client-relationship and self-management practices that have kept
him at the top of his field for the last 27 years. A much sought-after speaker in the Asia-
Pacific region, Robert engages his audience interactively with considerable humor and depth.

Lulu M. del Mundo, LUTCF

“The Secret of Staying Power”

How does one work the business for over fifty years and still manage to personally qualify to
membership in the Million Dollar Round Table? Head of the most productive agency in the
country’s No. 1 insurance company, the indefatigable Lulu del Mundo will tell us how she
built her business in the early days, and how today she continues to maintain that delicate
balance between high productivity and a serene lifestyle.

Efren Ll. Cruz, RFP

“Creating a Personal Financial Safety Net’

Best-selling author of the book “The Complete Pinoy Guide to Personal Finance,” Efren
Cruz is a Registered Financial Planner and has been involved in various aspects of fund
management for the past 22 years. He will discuss how to design a financial road map, keep
close tabs on our progress, identify the milestones along the way, and create a safety net to
ensure that we enjoy the journey to financial freedom.
Francis J. Kong
“Money Management by The Book”

Averaging some 300 talks a year, Francis Kong holds the distinction of having spoken
together with famous author John Maxwell in the country’s single largest learning event.
Francis’ book “Only the Real Matters” is now required reading in many Business Ethics
classes in the country’s leading universities. A licensed and accredited trainor for world
leading programs like “Developing the Leader Within You”, “The 360 Degree Leader”, and
“High Trust Selling,” Francis will take up the important aspect of stewardship in
his talk on the biblical principles of money management.

Ramon R. Isberto
“Service Excellence Through Innovation in the 21st Century”

As the concurrent head for public affairs of the Philippines’ biggest telecommunications
firm, PLDT, and its wholly-owned subsidiary, Smart Communications, Inc., Mon Isberto is
eminently qualified to tackle the subject of service excellence through innovation. His
media experience spans 17 years of work in newspaper, wire service, television, and public
relations. His fans will remember him as a former talk show host while being the vice
president for public affairs of a major broadcast network.

Queena N. Lee-Chua, PhD

“Pinoy Family Businesses: The Secrets of their Success”

A consultant to family businesses, NGOs, the Department of Education and Department of

Science and Technology, Dr. Lee-Chua has written more than 20 books and has a weekly
column in the Philippine Daily Inquirer. A lady of many talents, she has received the
TOYM and The Outstanding Women in the Nation’s Service awards, the Outstanding
Young Scientists award, and the Carlos Palanca Award for Literature. She was also
featured in Asia Magazine’s “Who’s Hot in Asia” and in Marie Claire Magazine as one of
the Philippines’ 25 Incredible Women. Her talk will focus on the factors that make
entrepreneurs and family businesses flourish, drawing from her vast consulting experience.

Perry N. Noble, MD
“Achieving Balance: The Wellness Model for Busy People”

What are the things busy people can do to stay fit and delay aging while living frenetic
lifestyles? A cardiologist of note, Dr. Perry Noble will enlighten us on the role of vitamin
therapy in disease prevention, teach us exercises we can do when we can’t make time for
the gym, give us tips on how to prevent strokes and heart attacks, debunk common food
fads and fallacies, and generally instruct us on how to live a fulfilling, well-balanced life.