Business Expert Press 2013 Catalog

2013 Catalog
October December
A Leading Resource for Business Education
w w w. b u s i n e s s e x p e r t p r e s s . c o m
Contents
Introduction................................................................................................................. 1 Forthcoming: October through December, 2013.................................................. 2
Business Ethics and Corporate Social Responsibility.............................................................. 2 Consumer Behavior............................................................................................................................ 3 Corporate Communication.............................................................................................................. 3 Economics.............................................................................................................................................. 4 Entrepreneurship and Small Business Management.............................................................. 7 Environmental and Social Sustainability for Business Advantage..................................... 8 Finance and Financial Management...........................................................................................10 Financial Accounting and Auditing............................................................................................10 Industry Profiles.................................................................................................................................11 International Business......................................................................................................................14 Marketing Strategy...........................................................................................................................15 Quantitative Approaches to Decision Making........................................................................16 Selling and Sales Force Management........................................................................................18 Service Systems and Innovations in Business and Society.................................................19 Supply and Operations Management........................................................................................21 Supply Chain Management...........................................................................................................22 The Babson College Entrepreneurship Research Conference...........................................22
Recently Published.................................................................................................... 23
Corporate Communication............................................................................................................23 Corporate Governance....................................................................................................................23 Economics............................................................................................................................................23 Entrepreneurship and Small Business Management............................................................25 Environmental and Social Sustainability for Business Advantage...................................26 Finance and Financial Management...........................................................................................26 Financial Accounting and Auditing............................................................................................27 Human Resource management and Organizational Behavior.........................................27 Information Systems........................................................................................................................28 International Business......................................................................................................................28 Managerial Accounting...................................................................................................................28 Marketing Strategy ..........................................................................................................................29 Principles of Responsible Management Education...............................................................29 Public Relations..................................................................................................................................31 Quantitative Approaches to Decision Making........................................................................31 Service Systems and Innovations in Business and Society.................................................32 Strategic Management....................................................................................................................32 Supply and Operations Management........................................................................................32
Published in 2012...................................................................................................... 18
All Collections Included
Ordering Information............................................................................................... 43 See Back Page For Our Digital Libraries Information 800.632.0880 Business Expert Press iii
Introduction
October 1, 2013 Business Expert Press was established in 2008 and is now used by hundreds of thousands of faculty, students, and practitioners. We have over 400 authors who translate real-life business experiences into teaching tools, and serve as curriculum-oriented, cost-effective alternatives to high-priced textbooks. By the end of 2013, we will have published about 235 books, all of which keep that original goal of concise, practical treatments of the topics taught in MBA programs. Our Digital Libraries (2010, 2011, 2012 and 2013) continue to be the most popular product from BEP, offering unlimited simultaneous use; downloadable PDFs; the ability to upload any book to learning management systems; automatic citations with copy/paste functions; free MARC records, with OCLC numbers; and DOIs, abstracts, and keywords created for each book. Thank You!
800.632.0880 Business Expert Press
Forthcoming
Responsible Corporate Communication
A Values-Based Approach By David L. Remund In an increasingly competitive and fast-paced economy, communication cannot be a function delegated to the public relations department. Its every leaders responsibility to communicate openly, honestly and responsively. Very few people in business have an appreciation for, and understanding of, their essential role in communication, both in terms of employee engagement and meaningful public dialogue. Every leader controls some information, data and feedback. How should they manage that power in this digital age when anything can leak in a heartbeat? That is the question at the heart of this book. This book will serve executives and emerging business leaders across multiple industries and representing a full spectrum of functional disciplines. It will be a solid resource, as well, for those enrolled in MBA and executive development programs. Upper-level undergraduate students would also benefit.
Publication Date: December 2013 Print ISBN: 978-1-60649-754-8 $43.95 Ebook ISBN: 978-1-60649-755-5 $19.95 Pages: 150 COLLECTION: Business Ethics and Corporate Social Responsibility
Consumer Experiences and Emotion Management

By Avinash Kapoor The purpose of emotion management is to build brand and create a sustainable competitive advantage. Emotions can organize cognitive processes or disorganize them, be active or passive, lead to adaptation, or be maladaptive. Consumers may be conscious of their emotions or may be motivated by unconscious emotions. The primary emotions like joy, fear and anger individually or in combined form with different intensities have an adaptive significance in a consumers life. Therefore the purpose of this book is to emphasize the value of emotions and explore mental behavioral and emotional dimensions that affect consumers of all age groups, societies and cultures. This books approach provides an integrated view of the different perspectives of consumer emotions. The book examines the different elements of emotion, evidence of how emotions govern and organize consumer life, and emotion and individual functioning, including consumer psychological experiences through facial expressions, inner feelings and feedback. The book provides an ability to understand and appreciate the power of emotions and consumer experiences in marketing and develop an understanding of issues of emotions and conscience in the area of marketing and how marketing can both help and hinder our realization of better living and working conditions.
Publication Date: December 2013 Print ISBN: 978-1-60649-646-6 $43.95 Ebook ISBN: 978-1-60649-647-3 $19.95 Pages: 120 COLLECTION: Consumer behavior
Business Expert Press October December 2013 Catalog
Forthcoming
Persuasive Business Presentations
Influencing Decision Makers to Take Action By Gary May Business life is about persuasion. Effective managers advance their careers by identifying problems, developing solutions, and persuading decision makers to provide the support and resources necessary to make things happen. This book focuses on a specific presentation context: a problem-solution persuasive presentation to decision makers delivered in a conference room environment. Such presentations occur at every level in an organization. Therefore, team leaders, supervisors, managers, and executives can all benefit from learning how to design and deliver powerful presentations that move decision makers to take action. The author blends his extensive business experience with current research on persuasion to provide a practical, applied approach to using the problem-solution pattern. An integrated case study provides examples for each step in the process. The end result is a useful, actionable guide that will help professionals from every field make a difference in their organization.
Publication Date: December 2013 Print ISBN: 978-1-60649-468-4 $43.95 Ebook ISBN: 978-1-60649-469-1 $19.95 Pages: 160 COLLECTION: Corporate Communication
Monetary Policy
Purposes, Practices, Effectiveness By Shahdad Naghshpour Undoubtedly, what happens to the economy affects the lives of the citizens of a country, and often the lives of people in other countries around the globe. In addition to natural disasters two things affect the economy more than anything else: monetary and fiscal policies. Fiscal policy and monetary policy represent forms of government intervention to influence market performance. Fiscal policy relates to government spending and revenue collection; monetary policy relates to the supply of money, which is controlled by factors such as reserve requirements and interest rates. This book covers monetary policy. It is part of a projected two volume set covering fiscal and monetary policies. The two volumes will be written to be complimentary to but independent of each other.
Publication Date: December 2013 Print ISBN: 978-1-60649-724-1 $43.95 Ebook ISBN: 978-1-60649-725-8 $19.95 Pages: 250 COLLECTION: ECONOMICS
Forthcoming
The Economics of Crime
By Zagros Madjd-Sadjadi Too often students in economics emerge with a clear grasp of theory, but precious little ability to apply that theory, especially in the area of microeconomics. They are left with a model that they believe is relevant solely to market mechanisms, when it is in fact suited for inquiry into all avenues of rational choice. At the same time, there is a uniform belief that criminals are plagued by psychological, physiological, or sociological deficiencies that can be remedied only through incarceration or institutionalization. Neither formulation is satisfactory as an exemplar to the general population about how they should be thinking about crime. Workers, employers and managers alike have a stake in effective public policy designed to reduce criminality. This book will attempt to guide readers to understand. By understand incentive mechanisms affect criminal behavior. Business managers may use this information either to reduce criminal activity in their own enterprises or to understand how unethical business decisions affect the wider society.
Publication Date: November 2013 Print ISBN: 978-1-60649-582-7 $43.95 Ebook ISBN: 978-1-60649-583-4 $19.95 Pages: 200 COLLECTION: Economics
Money and Banking

An Intermediate Market-Based Approach By William D. Gerdes The premise of the book is that the study of money should commence at the most general level. Consequently, the book is anchored in the context of monetary systems (commodity, fiduciary, and fiat monies). The intent is to give the student of money a very broad perspective. It allows the reader to understand, for example, how the money we use today differs from money used in the past, or how our current money relates to money discovered by anthropologists in isolated subcultures. Money is a market phenomenon. It originated as a spontaneous social institution, and its use is still inextricably tied to market exchange. Therefore, the analysis of money occurs in a market setting. Use of monetary systems and a market setting as the underlying parameters ideally positions the reader to examine money in its various uses: as foreign exchange, in credit markets, and as an instrument of monetary policy. The material in the book is suited for upper-division college students and business professionals with an interest in reaching an understanding of money.
Forthcoming
A Beginners Guide to Economic Research and Presentation
By Jeffrey A. Edwards Unlike other books which take a descriptive approach to the subject, the book employees a step-by-step approach to the teaching of how to conduct, write up and present economics research. Conducting good research is critical to any student of economics. Writing good research papers is equally important--yet many students have not been given the proper tools to convey cogently the results of their research. A Beginners Guide to Economic Research and Presentation is intended to address and redress this need. This book is literally a stepby-step approach to the first-time writing of an undergraduate or MBA level research paper in the field of economics. The primary audience for this book is those students who have conducted research or written a research paper. In particular, Undergraduate business majors (especially those students majoring or minoring in economics), MBA and graduate students in economics. Most books concerned with research writing are broadly applied, they dont lay out a particular path to conducting research. A Beginners Guide to Writing and Presenting Economics Research provides precise details on all aspects of research writing, including how many Power Point slides one should prepare for presentations and how much content should be on each slide. In short, unlike other books, this book provides a specific approach to conducting research, writing a paper, and presenting its material.
The European Financial Crisis

Debt, Growth, and Economic Policy By Robert Godby The European debt crisis has posed a challenge for Europeans, as well as non-Europeans. Economists, finance specialists and market commentators are often uncertain of its causes, interpretation of events ongoing, or of past events that have taken place that then shaped the current situation. The result is due to the lack of understanding of how European institutions work, the structure of European politics and the Eurozone, the economics of the financial system, or the relationship of debt markets to current government policies in the EU. The book attempts to answer these questions in a straightforward, scholarly and thoughtful fashion, thereby developing a wider understanding of the crisis in its entirety for the reader. The book is not an exhaustive treatment on any of the issues it discusses. The approach taken should be useful for people who wish to better understand the events of the European financial crisis over the past three years but who do not need to acquire an exhaustive background in European institutions, debt markets, history and economic policy-making. For that reason, the proposed book will appeal to undergraduate students in business, economics, politics or interdisciplinary studies, who are looking for an approachable yet detailed overview of the crisis, for graduate classes seeking similar goals and lay-people or professionals interested in the topic, or to acquire a basic understanding of the topic.
Publication Date: December 2013 Print ISBN: 978-1-60649-706-7 $43.95 Ebook ISBN: 978-1-60649-707-4 $19.95 Pages: 100 COLLECTION: Economics
Forthcoming
Basic Cost Benefit Analysis for Assessing Local Public Projects
By Barry P. Keating and Maryann O. Keating CBA is an attempt to fully account for all costs associated with a new proposal along with a detailed calculation of specific private and public benefits. Properly employed, CBA is simply a method for assessing a proposal prior to a collective decision by calculating net benefits relative to an alternative project or the default option of doing nothing. Cost benefit analysis (CBA) guidelines exist in the form of highly theoretical, mathematically complex handbooks published by international and national organizations. These reports are generally beyond the scope of local decision makers entrusted with evaluation of small municipal projects. This work is an attempt to fill the gap between national and international manuals, on the one hand, and the need of local officials to perform or interpret CBA studies out-sourced to consultants, on the other. Because standard statistical packages, spreadsheets, and graphical analyses are more accessible than at any previous time, CBA, as a tool, is more accessible for informing decisions made in the public interest. We assume that there is some optimal amount for public good provision that reflects, to the degree possible, resident taxpayers willingness to pay. Our goal is four-fold: to discuss the economic underpinnings of cost benefit analysis, to address measurement problems associated with shadow pricing of public goods, to outline potential pitfalls for the nonspecialist, and, finally, to present and explain a CBA template in reference to three cases relevant to local government decision making.
Belief Systems, Religion, and Behavioral Economics

Marketing in Multicultural Environments By Elizabeth Minton and Lynne R. Kahle Religion is a topic that businesses often ignore, in spite of 70% of the world being religious. Whether the silence results from the taboo nature of the topic or the thought that religion is a separate domain from consumption and business, the scant attention cannot be denied. Many do not realize or simply resist the idea that religion is a key contributor to a consumers core values, which then contribute to consumption decisions, voting practices, reaction to pro-social messages and public policy, as well as donating behavior. The field of behavioral economics discusses how various social and cognitive factors influence economic decision making, which encompasses consumer decision making in business and public policy. This field needs to incorporate religion as an influencer to economic decision making. To be able to manage a business effectively, or carry out public policy decisions, the influence of believe systems and religion must be taken into account. Thus, this book provides one of the first comprehensive investigations into the relation between religion and behavioral economics. It is relevant to current managers, anyone involved in the marketing, MBA students, and also upper-division undergraduate students. Each of these groups will benefit from a clear understanding of religious groups and how religion influences consumer decision making.
Forthcoming
Fiscal Policy
Purposes, Practices, Effectiveness By Shahdad Naghshpour Undoubtedly, what happens to the economy affects the lives of the citizens of a country, and often the lives of people in other countries around the globe. In addition to natural disasters two things affect the economy more than anything else: monetary and fiscal policies. Fiscal policy and monetary policy represent forms of government intervention to influence market performance. Fiscal policy relates to government spending and revenue collection; monetary policy relates to the supply of money, which is controlled by factors such as reserve requirements and interest rates. The study of these policies is normative in nature because fiscal and monetary policies do not necessarily impact everyone equally or in the same way. In other words, not everybody loses or gains equally as the result of fiscal and monetary policies. Nevertheless, there are non-normative economic theories that explain the expected outcome of specific fiscal or monetary policies.
Healthcare Entrepreneurship
By Rubin Pillay The primary aim of this book is to fill the gap in the emerging sub discipline of Healthcare Entrepreneurship. The proposed book is conceptually innovative as there are currently no substantive books that expose students to the theory, process and practice of entrepreneurship by individuals and organizations within the health care context. Given the emerging nature, the growing importance of the sub discipline, and the subtleties and nuances that are unique to this sector, this book can serve as the primary resource for academic programs in healthcare entrepreneurship as well as organizations that wish to embrace this approach in an effort to transform their organizations. This book will provide the rationale and business case for an entrepreneurial approach to the transformation of the health sector as well the potentially high rewards that may accrue from such an approach. It will present a framework for students and practitioners to understand and learn the entrepreneurial process within different business contexts a new venture, existing organizations, for profit or not for profit organizations, as well as within public or private health sectors. Accordingly, the book will be divided into four broad segments: rationale, concepts, contexts, and case studies. The book offers a presentation of new and adapted models that contextualize entrepreneurship to healthcare, a strong focus on opportunity recognition and opportunity assessment in the healthcare sector and end of chapter short cases.
Publication Date: December 2013 Print ISBN: 978-1-60649-514-8 $43.95 Ebook ISBN: 978-1-60649-515-5 $19.95 Pages: 250 COLLECTION: Entrepreneurship and Small Business Management
Forthcoming
IT Sustainability for Business Advantage
By Brian Moore IT Sustainability for Business Advantage speaks to modern managers in all functions as well as to IT professionals. Implementing an effective IT sustainability strategy is essential for organizations pursuing sustainability as a means of business advantage and this book shows how to do it. The critical first step is getting clear about the ends of the IT sustainability program--the mission must be to further the companys sustainability objectives and strategic intents should include: 1) Making IT operations as sustainable as possible; 2) Partnering with other functions to leverage IT in making their business processes more sustainable and to grow the business; and 3) Building a culture of sustainability within the IT organization. The next step is to implement strategies to achieve these ends and the book explores the ways and means of doing this. These include industry best practices on how to apply the processes, techniques, and technologies related to Green IT and IT for Sustainability (ITfS). They also include techniques for change management and building social capital.
Publication Date: November 2013 Print ISBN: 978-1-60649-415-8 $43.95 Ebook ISBN: 978-1-60649-416-5 $19.95 Pages: 250 COLLECTION: Environmental and Social Sustainability for Business Advantage
A Primer on Sustainability
In the Business Environment By Ronald M. Whitfield and Jeanne McNett This book will take a broad look at the ways in which the concept of sustainability is being applied in the business context. It answers the question, What does Sustainability mean to the way we practice business? A key characteristic is its concise, readable, comprehensive treatment of the complex issues sustainability raises for the business world. The goal of the book is to provide the reader an introduction to knowledge and skills they need to help organizations understand and act upon the principles of sustainability. The reader will also gain a deeper understanding of the relationships among business, society, and the environment. The approach of this book is to examine a variety of market failures and how different businesses choose to respond to them. It will explore strategies to correct these market failures with improved product innovation, entrepreneurial activity, and government action. This book will also explore the techniques and tools of sustainability from a practical, business-oriented perspective. As an introduction to sustainability, this book will function to anchor the Business Expert Press sustainability collection, helping the reader appreciate its coherence and depth. This book is written for an advanced undergraduate and graduate-level business school reader, as well as for their professors. It will also find a readership with science, social science and engineering professors and students for courses on sustainability in those disciplines and with the management practitioner striving to build the competitive advantage sustainability can confer.
Publication Date: December 2013 Print ISBN: 978-1-60649-634-3 $43.95 Ebook ISBN: 978-1-60649-635-0 $19.95 Pages: 180 COLLECTION: Environmental and Social Sustainability for Business Advantage
Forthcoming
Applying Systems Thinking to Understanding Sustainable Business
By Kerul Kassel We live in an increasingly global economy in which the effects of shrunken economies, broadened communication, and widespread meteorological incidents associated with climate change are leaving virtually no one untouched. As a result, a working knowledge of concepts such as the triple bottom line and sustainability, have become mandatory. Systems -thinking is foundational for grasping these concepts and is based on trans-disciplinary theories deriving in part from biology, physics, economics, philosophy, computer science, engineering, geography, and other sciences. Specifically it is the study of systems, including all life forms, climate phenomena, and even in human learning and organizational processes, that regulate themselves through feedback. Corporate sustainability practices are in the midst of becoming a required aspect of the social license to conduct business, and the use of a systems framework provides a coherent and eminently sensible way to comprehend the structure and logic that underlies this transition.
Change Management for Sustainability

By Houng Ha This book will focus on how organizations can manage change in order to transform and develop in a sustainable manner. Change management is challenging, multi-faceted and complex, and must be addressed by multi-stakeholders in an organization. It requires strategic and tactical action and resources, both tangible and intangible, to implement changes and to deal with resistance to change. Given the dynamic development of internal (resources, capabilities, competitiveness, etc.) and external (political, economic, sociocultural, technological and environmental) environment influences, firms are required to respond to these changes. Accordingly, change management is imperative for organizational development and success. It is impossible to adopt any single method or framework to address the issues associated with change in organizations. Thus, Kotters change framework, policy analysis and multistakeholder models in management and governance for sustainability will be adopted to develop concepts, arguments, discussion, etc. This book is significant as it will (i) address the issues from an inter-disciplinary perspective, (ii) focus not only on organizational change management but also on dimensions of sustainability, and (iii) provide a better insight for further research in change management. Many change management text books do not focus on the aspect of sustainability.
Forthcoming
Applied International Finance
Managing Foreign Exchange Risk and International Capital Budgeting By Thomas J. OBrien This text is designed for use in a course in an applied international corporate finance for managers and executives. Instead of the encyclopedic approach, the text focuses on the two main issues of interest to managers who deal with overseas operations. The first main issue is how uncertain foreign exchange (FX) rate changes affect a firms ongoing cash flows and equity value, and what can be done about that risk. The second main issue is the estimation of the cost of capital for international operations and the evaluation of overseas investment proposals. Numerous examples of real world companies are used. The text is divided into two parts based on the two main issues. Each part includes a case that unifies the ideas. In Part I, the case company has overseas operations and is faced with ongoing FX exposure in corporate revenues. The decision-maker estimates the FX exposure and considers financial hedging using foreign currency debt and currency swaps. The accounting implications are also considered. In Part II, the case company evaluates a proposal to expand production for a foreign market, with location alternatives being the home country, the foreign market country, or a cheap-labor emerging market country.
Publication Date: November 2013 Print ISBN: 978-1-60649-734-0 $43.95 Ebook ISBN: 978-1-60649-735-7 $19.95 Pages: 150 Finance and Financial Management
Accounting for Derivatives and Hedging Activities

By Frank J. Biel Derivatives, and derivatives used to hedge financial and operating functions, are designed to allow managers of firms to manage effectively the downside risk of their financial and operating strategies. They also can be very useful tools that allow managers and executives to accurately predict financial and operational performance and manage the investment communities expectations regarding overall firm performance. Derivatives and hedges, however, if not properly designed in conjunction with the firms risk management strategy, can be potentially disastrous for the firm. The ongoing financial turmoil in markets can be partially explained by company managers and executives not understanding the potential financial statement impact when derivative markets move in a particular direction for longer periods of time than anticipated by firms. This book is designed for managers and executives to be a comprehensive yet accessible resource for understanding the impact of derivative and hedge accounting on a companys reporting of financial statements. The books primary purpose is to demystify derivatives and provide practical advice and counsel on how to use them to manage more effectively the operational and financial risk to the firm. When used properly, derivatives are an extremely effective tool that managers and executives can use to reduce uncertainty regarding the future.
Publication Date: October 2013 Print ISBN: 978-1-60649-590-2 $43.95 Ebook ISBN: 978-1-60649-591-9 $19.95 Pages: 180 COLLECTION: Financial Accounting and Auditing
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Forthcoming
Accounting Fraud
Maneuvering and Manipulation, Past and Present By Gary Giroux Scandals relating to manipulation and fraud have dominated much of the history of business and the accounting profession in America since its founding. Crooks, corruption, scandals and panics have been regular features of the business landscape ever since, with regulations and the expansion of financial disclosure, auditing, and regulatory agencies following major debacles. The importance of this topic is demonstrated by the major accounting and finance scandals of the 21st century, some of the most destructive in our history, including Enron and the multi-trillion dollar real estate crises. This pair of scandals has an extensive number of companions (if less severe and not as well known). The types of violations, causes, and results are equally valid and continue to be of concern today. This short book reveals the signs that suggest financial corruption in organizations and proposes remedies to contain it and prevent its recurrence. It can be used as a supplementary source in introductory financial accounting courses (elementary and intermediate), accounting- and finance-related MBA courses, and business history; or it can be used as part of forensic accounting and fraud detection for continuing education. In addition, it can be useful for accounting and finance professionals wanting exposure to financial disclosure issues and other accounting risks, along with executives looking to expand their knowledge of accounting fraud and risk areas.
Publication Date: December 2013 Print ISBN: 978-1-60649-628-2 $43.95 Ebook ISBN: 978-1-60649-629-9 $19.95 Pages: 150 COLLECTION: Financial Accounting and Auditing
A Profile of the United States Toy Industry

Serious Fun By Christopher Byrne The toy industry is one of the most consistently misunderstood sectors of American business. Thats no surprise because on many levels it resists easy definition. Its a commodity business. No, its a fashion business. No, its a consumer products business. No, its an entertainment business. The fact is its all of these businesses, each of which addresses and responds to market forces differently. And often, especially with the larger, publicly traded companies all of these businesses share a balance sheet. This book will provide a concise and in-depth introduction to the structure, practices and market forces that impact the toy industry. It will offer a short history of the industry, a description of the current market landscape, major and emerging industry competitors, contemporary trends, changes and expectations for the future. It will further cover aspects of retailing, consumer behavior, and financial markets as they relate to the industry. As noted, the book will focus primarily on the U.S. toy industry, but will provide guidelines for extrapolating the information to the global toy market and a highlight of those issues, such as manufacturing, that are relatively consistent worldwide. The book is intended to provide a foundation for understanding the diverse and changing nature of the toy industry and to help readers develop a context for appreciating it, relevant to other, more predictable and definable industries. Many studentsand professionals for that matter--come to the toy industry ill equipped for success because they are unable to understand the various disciplines and business practices it encompasses and are therefore unable to apply those practices appropriately for the product or product category.
Publication Date: October 2013 Print ISBN: 978-1-60649-510-0 $43.95 Ebook ISBN: 978-1-60649-511-7 $19.95 Pages: 175 COLLECTION: Industry Profiles
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Forthcoming
A Profile of the Farm Machinery Industry
Helping Farmers Feed the World By Dawn Drake The farm machinery industry, though dominated by three large companies, is a complex sector of the global manufacturing economy that encompasses many smaller manufacturers as well. While contributing a small percentage to gross world product, it is vitally important to another key sector of the economy agriculture. Consequently, the recent rise in global crop prices has allowed the industry to be more resilient than other mature manufacturing sectors, like automobiles. The proposed book will provide a concise but comprehensive look at the farm machinery industry: its history, organization, competitors, and the challenges and opportunities the industry faces as a result of regulations, globalization and outside market forces. This will be done as a means of understanding a crucial building block to the success of agricultures ability to feed the expanding world population.
Publication Date: December 2013 Print ISBN: 978-1-60649-442-4 $43.95 Ebook ISBN: 978-1-60649-443-1 $19.95 Pages: 150 COLLECTION: Industry Profiles
A Profile of the Oil and Gas Industry

Resources, Market Forces, Geopolitics, and Technology By Linda Herkenhoff Oil and gas are important to every aspect of our economy, yet the oil and gas industry is distinguished by its combination of increasing demands and decreasing discovery volumes-and it is an industry shrouded in an environment of extremely volatile pricing. Although the profits enjoyed by the oil and gas industry are enormous, the industry remains one of the most capital-intensive in a world where rising expenses continue to threaten to squeeze profit margins. Geopolitics may continue to be the most important variable in maintaining existing assets and in successfully achieving new discoveries and carrying out their subsequent development. But finding new oil and gas reserves is becoming more challenging and the places where hydrocarbons are being found are more remote. For the last century oil and gas additions have exceeded demand but has this industry now reached a peak oil situation? Some experts argue we are on the cusp of maximum oil production while others suggest we are still about a decade away. Natural gas demand however, is rising at a slightly faster rate than oil. Natural gas may be the immediate replacement fuel for oil as a source of clean and efficient electric power generation. The book will demonstrate how the leaders of this industry, former champions of progress, are now coming under scrutiny and being depicted as the biggest culprits of environmental degradation. Yet the industry is likely to continue to grow until some form of alternate fuels is developed. The oil and gas industry will continue to have an enormous impact on life on the planet.
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Forthcoming
A Profile of the Furniture Manufacturing Industry
Global Restructuring By Susan M. Walcott The furniture industry has played an important role in the history of the United States as a bellwether for manufacturing. This sector continues to be a major manufacturing employer in the US and around the world through its utilization of a global production network. Types of furniture range from household (indoor and outdoor) to institutional, with particular growth in firms supplying medical and government-related commodities. The industry is highly responsive to economic and fashion trends, but is partitioned into high, medium and low cost segments that reveal different location-al and market responses to changes in these factors. Recent developments indicate that the post-1980s migration of furniture manufacturing to offshore, low labor cost countries has stabilized and shows signs of reshoring in the US for high end customized technologically intensive products utilizing the remaining embedded skilled labor and locally clustered industry components. Businesses that survived the recessionary creative destruction largely adopted lean manufacturing processes and took advantage of newly available, lower cost equipment and buildings to upgrade their production practices, absorbing market from former competitors. New partnerships will be traced with branches and headquarter relocations in Asia, along with cooperative supplier relationships with former U.S. and new foreign companies. Industry survivors adopted practices that could be highly instructive for other manufacturers challenged by globalization to grow stronger by increasing their adaptive capacity.
A Profile of the Automobile and Motor Vehicle Industry

Innovation, Transformation, Globalization By James M. Rubenstein and Thomas H. Klier The motor vehicle industry is one of the worlds largest. More than 1 billion vehicles are in use around the world, and 80 million are produced and sold annually. Motor vehicles--including passenger cars, trucks, and commercial vehicles such as buses and taxis--are the principal means by which people and goods are transported within and between most communities in the world. The motor vehicle industry includes corporations that design, develop, and manufacture cars and trucks. These carmakers, such as Ford and Toyota, are among the worlds most-familiar corporate brands. The motor vehicle industry also encompasses less well-known businesses; including several thousand parts makers, tens of thousands of retailers, and specialized lending agencies. The importance of the motor vehicle industry transcends even its central role in the global economy. The industry was responsible for many of the fundamental innovations of twentieth-century production, such as corporate organization, manufacturing processes, and labor relations, as well as sales innovations, such as product branding and consumer financing. In the twenty-first century, the motor vehicle industry has been a leader in adopting new production strategies and expanding into new markets. This book will cover the history, operations and manufacturing processes, organization, supply chain, key competitors, market and ultra-market forces, regulation, recent innovations and challenges, and the future of the industry.
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Forthcoming
Business and Investment Opportunities in Emerging Myanmar
By Balbir Bhasin This book is a practical and comprehensive guide to succeeding in doing business and investing in emerging Myanmar. It covers the countrys history, demographics and market size, political environment, economic conditions and industries, legal framework including how to start a business, cultural idiosyncrasies including religious issues, language, beliefs and customs, business etiquette and attitudes, management and working styles, meetings and decision making, and negotiation strategies that work. It identifies the various sectors which are opening up and where opportunities and pitfalls exist. This guide allows for a deeper understanding of the business environment in Myanmar. You will be better able to evaluate the risk factors and make meaningful investment and business decisions to succeed in Myanmar.
Publication Date: December 2013 Print ISBN: 978-1-60649-409-7 $43.95 Ebook ISBN: 978-1-60649-410-3 $19.95 Pages: 125 COLLECTION: International Business
Management in Islamic Countries

Principles and Practice By Umme Husein and Salma Mujtaba Up until now, much of the Islamic perspectives discussed and published center around understanding Islamic finance and banking. Given that Islam is an all-encompassing code of conduct and offers insight on all aspects of life, there is clearly a need for more allencompassing academic content related to topics other than Islamic finance. This book will fill the present gap in academic texts by fully addressing Islamic management theory and practice. The aim is to make available a broad text that will cover requirements for courses offered on Islamic management in colleges and universities. It will also be an informative read for managers who want to know how to better function in Islamic business environments from a management perspective. The books topics include; Islamic ethics, marketing, leadership, and human resource management from an Islamic perspective.
Publication Date: December 2013 Print ISBN: 978-1-60649-674-9 $43.95 Ebook ISBN: 978-1-60649-675-6 $19.95 Pages: 120 COLLECTION: International Business
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Forthcoming
Marketing to the Bottom of the Pyramid
Text and Cases By Ramendra Singh Subsistence marketplaces or Bottom of the Pyramid (BOP) markets consist of consumers who live at subsistence levels, especially in developing countries including Brazil, India, and Sub-Saharan Africa. Such markets are believed to be ecologically, economically, and socially sustainable in the long term. Since India has a large-sized bottom of the pyramid market, it makes sense to understand how marketing practices can be tailored using innovative approaches to serve the lowest strata of consumers in our society. However, marketing to BOP consumers has its unique set of challenges. Low levels of literacy and education, high levels of ignorance, low purchasing power, and a constant struggle to make ends meet characterize such markets. According to experts, BOP markets consist of approximately three billion people with less than $2 income per day. But there are paradoxes to consider. For example, one of the worlds poorest nations, Rwanda, has 92% of the nation covered under health insurance for the last 11 years, and premiums cost only about $2 a year. On the contrary, one of the worlds richest nations, the United States has in comparison the most expensive healthcare system, and almost half its people are either uninsured or under-insured. Given the context of subsistence marketplaces, many scholars have emphasized the need for development of the BOP markets in terms of creation of the capacity to consume, development of new goods and services, dignity and choice for the poor, and the importance of developing trust between buyer and seller.
Publication Date: December 2013 Print ISBN: 978-1-60649-399-1 $43.95 Ebook ISBN: 978-1-60649-402-8 $19.95 Pages: 150 COLLECTION: Marketing Strategy
Sustainable Consumption and Green Marketing

By Avinandan Mukherjee and Naz Onel Sustainable Consumption and Green Marketing will put forward a thorough introduction to the emerging field of green marketing management and provide detailed information on green consumer behavior with its all aspects. The book will also provide a roadmap on how to organize green marketing effectively and sustainably. It will offer a fresh start for sustainable marketing, one that will provide a practical and ingenious approach. Furthermore, the book will offer many examples from leading companies and brands as well as related literature in this newly (and fast paced) growing area. The book will serve as a tool for examining current practices in the green marketing arena and as a guide for future practices that need comprehensive knowledge and direction. Applying the marketing concept to environmental and sustainability issues has recently caught the attention of scholars and practitioners alike. However, marketing theory as applied to these issues remains relatively under-explored. The purpose of this new book is to bridge this gap, and to advance our theoretical and empirical understanding of sustainability marketing and consumer behavior. With its many real life business and societal examples, extensive use of research-based theories, contemporary statistics, and numerous charts, graphs, questions, and checklists, this will be the first combined green marketing and sustainable consumer behavior book that will give all the necessary information in this specific area. Therefore, it is highly expected that it will be widely adopted by (green) undergraduate and postgraduate programs in fields as diverse as business, marketing, management, environmental science, green technologies, design, etc. The adoption and usage of such a book are likely to be vast and fast growing.
15
Forthcoming
Dynamic Customer Strategy
Todays CRM By Jeff Tanner Jr. Marketers, merchandisers, and sales executives alike are struggling with Big Data the data streaming at increasing speeds from myriad channels and options for communicating with customers. The tools are likely to continue to multiply, paralyzing many executives with simply too many choices. Using data from a four-year study, this book provides a process for rigorous decision making, eliminating the paralysis and optimizing decision making for marketing performance. This book is intended for a broad audience including students and professors in graduate business schools, and practicing business executives. The goal is to inform marketing practice and help current and future business leaders navigate through the competitive storms unleashed by technological change.
Integrated Management of Processes and Information

By Kenneth Shaw Many process management books focus on manufacturing applications. A few discuss services applications and occasionally some comment on the information processes outside of the normal information technology (IT) function. When a business seeks to improve the processes it uses in order to provide efficiency and cost savings to a product or service, that business needs to consider its manufacturing, service, and information handling processes together because they are not independent. This book has two goals: First, to help business practitioners integrate their management of manufacturing or service processes with information processes; and second, to provide business schools with a textbook that can be used for a basic process management course to precede or accompany the typical operations management course. Because information handling approaches vary considerably with organizational size, both large and small business approaches are discussed.
Publication Date: November 2013 Print ISBN: 978-1-60649-444-8 $43.95 Ebook ISBN: 978-1-60649-445-5 $19.95 Pages: 200 COLLECTION: Quantitative Approaches to Decision-Making
16
Forthcoming
Forecasting Across the Organization
By Ozgun Caliskan Demirag, Diane Parente, and Carol L. Putman Forecasting is a critically important tool used in business. Its use is necessary to build budgets, project sales and insure that the operations of a firm are run in an efficient, cost effective fashion. What is often overlooked is the fact that forecasting can be used effectively in a much broader range of applications throughout the organization and, by mastering a few relatively straight forward techniques, middle managers can add forecasting to their tool box of techniques to be used to manage more effectively. Forecasting Across the Organization offers the reader a brief introduction to forecasting--what forecasts are, why they are made, what quantitative tools must be used to carry out a forecast, what types of forecasts can be used and what purposes they serve. This introduction is followed by a section that describes in detail the functional areas throughout an organization that benefit from the use of forecasting and demonstrates the effectiveness of forecasting when used in each of these functional areas.
Publication Date: December 2013 Print ISBN: 978-1-60649-342-7 $32.95 Ebook ISBN: 978-1-60649-343-4 $19.95 Pages: 100 COLLECTION: Quantitative Approaches to Decision-Making
Game Theory for Managers and Executives

Getting Your Head in the Game By Barry Webster Executives and managers are often surprised to learn that game theory serves their needs as well as those of video game enthusiasts. Any strategic interaction between people is a game of sorts, and these types of interactions occur with regularity for executives and managers. This book presents a systematic approach to using game theory as a tool to better understand what is going on behind the scenes during interactions and then using that understanding to improve performance when interactive encounters occur. The book is designed to introduce readers to a variety of game theoretic concepts from the ground up. The games are carefully organized from simple to complex and what is learned from the outcome of these games is stressed at least as much as how they are played. Thus readers are given a broad-based, systematic introduction to the world of game theory that should enable them to look at their interactions with others in a whole new light, and give them the ability to more successfully participate in those interactions.
17
Forthcoming
Decision Analysis for Executives and Managers
Beyond the Coin Flip By Barry Webster When business executives and managers are called upon to make important decisions that could affect the futures of many people, what is the process by which they are made? Is there a step-by-step procedure, is it a matter of intuition and doing what feels right, or is it just a coin flip? This book explains why getting beyond the coin flip is vital to improving the outcome of important decisions, and gives a formal approach for making the decision process more effective, more efficient, and more likely to result in the outcome wanted. The book takes readers on a step-by-step journey through the world of formalized decisionmaking, from start to finish of a decision situation. Each step of the process introduces an aspect of decision analysis, and builds upon the concepts from the previous step. In this way, complexity is gradually added to the process, allowing the new material to be more quickly and easily understood. No previous knowledge of decision theory is necessary, and no mathematical mastery beyond a basic understanding of algebra is required. A careful reading of the book will provide readers with the tools necessary to perform real-world formalized decision analysis activities, as well as tackle specialized topics within decision theory.
Customer-Oriented Sales Management Practices

Text and Cases By Ramendra Singh A salespersons customer orientation or customer-oriented selling is becoming increasingly important in todays demand-driven markets. Recent studies suggest that less than half of the customers in the US consider their salespersons equipped to understand their needs and fulfill these needs. This is an alarming signal for not only the customer organizations but also for the selling organizations worldwide. Selling processes are changing, however, customer demands and preferences are probably changing faster. The selling organizations today and its practices are too process-driven and efficiency-oriented, and it is time these processes go beyond being just efficiency-oriented, and start becoming customer-oriented. With the above priorities in mind, todays organizational sales force needs a totally new paradigm for aligning the worlds of buying and selling.
Publication Date: December 2013 Print ISBN: 978-1-60649-288-8 $43.95 Ebook ISBN: 978-1-60649-289-5 $19.95 Pages: 250 COLLECTION: Selling and Sales Force Management
18
Forthcoming
Competitive Intelligence and the Sales Force
How to Gain Market Leadership Through Competitive Intelligence By Joel Le Bon Because of their daily presence in the field and favored relationships with their customers, salespeople are the eyes and ears of their companies. In the new economic war, managers cannot take the chance of not being fully aware of the way they could be threatened by the competition. Yet, organizations face great difficulties to stimulate salespeoples collection and dissemination of competitive intelligence, and to manage market-based intelligence efficiently. This book aims to assist sales and marketing managers in facing such challenges while providing them with action-oriented answers to the following key questions: What kind of information salespeople should collect from the field and how to transform such information into intelligence? How to improve salespeoples competitive intelligence collection and exploitation skills? How to enhance the sales forces commitment to competitive intelligence activities? How to manage and distill market-based intelligence throughout the organization and maintain market leadership? And, how to approach the ethical aspects of competitive intelligence and remain protected against competitors competitive intelligence activities? By leveraging the latest research, practitioners interviews, companies best practices, along with practical tools and guidelines, this book help organizations achieve their market-orientation strategy and maintain a sustainable competitive edge.
Publication Date: December 2013 Print ISBN: 978-1-60649-616-9 $32.95 Ebook ISBN: 978-1-60649-617-6 $19.95 Pages: 125 COLLECTION: Selling and Sales Force Management
Service Thinking
The Seven Principles to Discover Innovative Opportunities By Hunter Hastings and Jeff Saperstein Business paradigm shifts are rare. However, the shift to a services-dominant economy and to services-dominant value creation genuinely merits the designation. Almost 80% of GDP in developed economies is attributable to services, and some economists regard products as merely the physical embodiment of service delivery. Yet todays business analysis, business management, business organization, business processes, and business education emerged from manufacturing-dominant logic; the principles of service are often under-served and poorly understood. This results in lost opportunities for growth. Service Science, Management and Engineering (SSME) has been slowly bubbling up and building learning and knowledge in academia for 30 years, with an acceleration in the last ten years. The disciplines, principles, insights and tools of SSME are now ready to transition to the mainstream business world, with transformative effect This book expounds the six principles of Service Science, including the all-important principle of value co-creation (between the producer and the customer, the employee and the hierarchy etc). The book contains compelling examples and clear direction for application. It describes the tools for application of the principles, from modular business architecture (a new form of business organization to achieve absolute advantage) to the global, mobile and social business tools that establish scalable platforms for fast, efficient growth in the service economy for Globally Integrated Enterpriseslarge and small/medium enterprises (SME).
Publication Date: December 2013 Print ISBN: 978-1-60649-662-6 $43.95 Ebook ISBN: 978-1-60649-663-3 $19.95 Pages: 200 COLLECTION: Service Systems and Innovations in Business and Society
19
Forthcoming
Service and Service Systems
Provider Challenges and Directions in Unsettled Times By Steve Baron, Philippa Hunter-Jones, and Gary Warnaby Unsettled times can arise from a variety of causes, including ones that are environmental, climatic, economic, social or political in nature. They can result in citizens loss of homes and possessions, jobs, health or mobility. Citizens move from above the level of consumption adequacy, where their behaviors reflect long-term and higher-order needs, to below the level of consumption adequacy, where they are forced into a short-term focus on simple existence. In parallel, services provided by various organizations - utilities, transportation, medical, maintenance, housing, education, broadcasting, national state and local governments may become ineffective or unavailable under such conditions. This book explores the effect of unsettled times on spatial service systems. It describes the scope and breadth of the problem as well as providing solutions by offering original insights from managers of service organizations (especially public services), policy-makers and service system researchers and students. The book briefly introduces the related concepts of consumption adequacy and spatial service systems. The impact of these issues for spatial service systems is analyzed, implications discussed, the lessons to be learned and conclusions will be drawn on the actions needed to build spatial service system resilience for future occurrences. The potential for this book is interdisciplinary, and could be relevant not only for business/management courses, but also in the areas of public administration and also economic geography.
Service Mining
Framework and Application By Wei Lun (Allen) Chang Information technology and the discipline of service science have changed the way we think about, develop and deliver service and services. This book will introduce a novel concept, service mining, to address several research areas from the viewpoints of technology, modelbuilding, management, and application. Service mining is defined as a systematical process including; service discovery, service experience, service recovery and service retention to discover unique patterns and exceptional values within the existing service pool. The goal of service mining is similar to data mining, text mining or web mining. All aim to detect something new from the base being mined. Service mining targets the service pool. What distinguishes service mining from data or text mining is the concept service itself. The goals of this book are to develop the concept of service mining and identify the possible applications of it. The contribution is to furnish a roadmap of service mining to researchers, managers, and marketers in service sectors.
20
Forthcoming
Project Management Made Easy
A Practical Guide for Executives and Professionals By Nand Dhameja, Vijay Aggarwal, and Ashok Panjwani Project Management Made Easy is a lucid description of project management, its significance and project classifications. It covers project life cycle, cash flows estimation, project formulation, appraisal techniques, project financing, project implementation and net-work techniques. The book does not go into the theoretical and conceptual details. It focuses instead on the practical aspects of project management in the same simple and systematic way that professionals and senior executives prefer to be briefed on techniques whose implementation is pertinent to improvement in their organizations. The book will be useful for post-graduate students for their course on project management. For senior executives involved in or interested in project management and also for professionals, the book will be an interesting and easy read. The book will have universal applicability because projects are a necessity for every enterprise.
Publication Date: December 2013 Print ISBN: 978-1-60649-668-8 $43.95 Ebook ISBN: 978-1-60649-669-5 $19.95 Pages: 200 COLLECTION: Supply and Operations Management
Metric Dashboards for Operations and Supply Chain Excellence

By Jaideep Motwani and Rob Ptacek Over the last decade, lean and six sigma methods and tools have helped organizations improve to historic productivity levels with the data driven, systematic elimination of waste and improvement of flow. Today many organizations have enjoyed the benefits of Lean and Six sigma initiatives, and are looking more to sustain the gains, and aggressively drive a systematic and on-going approach to improvement and problem solving. The concept of diminishing returns applies here, when in the early stages, organizations were able to find low-hanging fruit and to quickly make significant improvements. Now the easy work is done, and organizations need a simple yet systematic approach to continuing their continuous improvement efforts. Operations and supply chain leaders will benefit from this book by developing a clear understanding of why and how metric scorecards and dashboards can be used as a powerful data driven improvement tool. This book illustrates visual management, scorecards, and dashboards for a full range of organizations, and focuses on Operations and Supply Chain Management areas. By covering these tools in these environments in a story book format, organization leaders can begin to understand how these methods and tools can be applied in their organizations.
21
Forthcoming
The Management and Improvement of Business Processes
Approaches, Models, Techniques By Kaushik Sengupta Companies rely upon the concepts of business process management to improve efficiency and services in their delivery processes and methods. With the focus and interest in supply chain management, the boundaries for BPM have expanded from internal processes within a company to external processes encompassing a companys supply chain partners. From this perspective, the need for professionals and current students to understand the concepts of BPM has never been higher. In addition, while the manufacturing sector was the place where the initial BPM implementations occurred, other sectors have, over time, progressed to a better understanding of the same needs for more efficient business processes in their respective business environments including service sector organizations. This title considers this multi-sector requirement for a better understanding of the concepts in business process improvement by providing tools and techniques required for successful implementation. It argues that the techniques of BPM are applicable to a variety of types of organizations and business enterprises. The presentation is primarily qualitative but quantitative tools are a necessary part of BPM and they are introduced as needed in the discussion. The book presumes a basic understanding of these tools on the part of readers; for readers needing review of these concepts an appendix is provided in the book.
Financing New Ventures

An Entrepreneurs Guide to Business Angel Investment By Geoffrey Gregson This book offers readers a practical guide, informed by the latest academic thinking, on business angel investing and describes the role and processes undertaken by business angels in funding entrepreneurs and new ventures. Many of the current books, which take as their title some variation of the term entrepreneurial finance, are detail-rich on the mechanisms of investment and focus primarily on the topic of venture capital (VC). Another distinction of this book from current offerings is its focus on a common ground between entrepreneurs and investors, where investment is more likely to occur. The book is expected to fill a current void in applied knowledge about business angel investing; resulting in part from the fact that much information and data on private equity investing and investment deals are often confidential. The author has spent the last few years engaged in research projects involving legal intermediation of investment deals and the study of business angel investment processes and insights from this research will be incorporated into the book. The concepts and principles described in Financing New Ventures: An Entrepreneurs Guide to Business Angel Investment are meant to be applicable across countries, industrial sectors and cultures. The book is expected to appeal to an international audience, as many emerging economies across the globe are attempting to stimulate business angel investing.
Publication Date: December 2013 Print ISBN: 978-1-60649-472-1 $43.95 Ebook ISBN: 978-1-60649-473-8 $19.95 Pages: 150 COLLECTION: The Babson College Entrepreneurship Research Conference
22
Recently Published
Web Content A Writers Guide By Janet Mizrahi
Print ISBN: 978-1-60649-660-2 Ebook ISBN: 978-1-60649-661-9 Pages: 118 $32.95 $19.95
Publication Date: September 2013

COLLECTION: Corporate Communication
Intercultural Communication for Managers By Michael B. Goodman


COLLECTION: Corporate Communication
A Primer on Corporate Governance, Second Edition By Cornelis A. de Kluyver

Publication Date: May 2013

COLLECTION: Corporate Governance
International Economics Understanding the Forces of Globalization for Managers By Paul Torelli

collection: Economics
23
Recently Published
The Fundamentals of Money and Financial Systems By Shahdad Naghshpour
Publication Date: August 2013

COLLECTION: Economics
Economic Decision Making Using Cost Data A Guide for Managers By Daniel M. Marburger and Ryan Peterson

Collection: Economics
A Primer on Macroeconomics By Thomas Beveridge

Publication Date: April 2013

Game Theory Anticipating Reactions for Winning Actions By Mark L. Burkey

Publication Date: February 2013

collection: Economics
24
Recently Published
A Primer on Microeconomics By Thomas Beveridge

Social Entrepreneurship From Issue to Viable Plan By Terri D. Barreiro and Melissa M. Stone

Collection: Entrepreneurship and Small Business Management
The Chinese Entrepreneurship Way A Case Study Approach By Julia Perez-Cerezo


The Managers Guide to Building a Successful Business By Gary W. Randazzo

Publication Date: March 2013

25
Recently Published
Launching a Business The First 100 Days By Bruce Barringer

Developing Sustainable Supply Chains to Drive Value Management Issues, Insights, Concepts, and Tools By Robert Sroufe and Steven Melnyk

Collection: Environmental and Social Sustainability for Business Advantage
Strategy Making in Nonprofit Organizations A Model and Case Studies By Jyoti Bachani and Mary Vradelis
Publication Date: January 2013

Collection: Environmental and Social Sustainability for Business Advantage
Introduction to Foreign Exchange Rates By Thomas J. OBrien


Collection: Finance and Financial Management
26
Recently Published
Recovering from the Global Financial Crisis Achieving Financial Stability in Times of Uncertainty By Marianne Ojo
Publication Date: June 2013

Collection: Finance and Financial Management
Revenue Recognition Principles and Practices By Frank Beil


Collection: Financial Accounting and Auditing
Managing Expatriates A Return on Investment Approach By Yvonne McNulty and Kerr Inkson

Collection: Human Resource Management and Organizational Behavior
Effective Interviewing and Information Gathering Proven Tactics to Improve Your Questioning Skills By Tom Diamante

27
Recently Published
Decision Support, Analytics, and Business Intelligence, Second Edition By Daniel Power

Collection: Information Systems
Transfer Pricing in International Business A Management Tool for Adding Value By Geoff Turner

Collection: International Business
Doing Business in China Getting Ready for the Asian Century By Jane Menzies, Mona Chung, and Stuart Orr

Value Creation in Management Accounting Using Information to Capture Customer Value By CJ McNair-Connolly, Lidija Polutnik, and Ricardo Silvi

Collection: Managerial Accounting
28
Recently Published
Basics of Branding A Practical Guide for Managers By Jay Gronlund

Collection: Marketing Strategy
Marketing Strategy for Small- to Medium-Sized Manufacturers A Practical Guide for Generating Growth, Profit, and Sales By Charles France
Publication Date: May 2013

Customer-Oriented Marketing Strategy Theory and Practice By Tevflik Dalgic and Tulay Yeniceri

Teaching Anticorruption Developing a Foundation for Business Integrity By Agata Stachowicz-Stanusch and Hans Krause Hansen

Collection: Principles of Responsible Management Education (PRME)
29
Recently Published
Educating for Values-Driven Leadership Giving Voice to Values Across the Curriculum By Mary Gentile

A Practical Guide to Educating for Responsibility in Management and Business By Ross McDonald

Fostering Spirituality in the Workplace A Leaders Guide to Sustainability By Priscilla Berry

Responsible Management Understanding Human Nature, Ethics, and Sustainability By Kemi Ogunyemi

30
Recently Published
Crisis Management in the Age of Social Media By Louis Capozzi and Susan Rucci
Publication Date: July 2013

Collection: Public Relations
Multi-objective Decision Analysis Managing Trade-offs and Uncertainty By Clinton W. Brownley

Collection: Quantitative Approaches to Decision-Making
Decision Analysis for Managers A Guide for Making Better Personal and Business Decisions By David Charlesworth
Collection: Quantitative Approaches to Decision-Making
Business Engineering and Service Design with Applications for Health Care Institutions By Oscar Barros

Collection: Service Systems and Innovations in Business and Society
31
Recently Published
Achieving Service Excellence Maximizing Enterprise Performance through Innovation and Technology By Carl M. Chang

Business Model Design and Learning A Strategic Guide By Barbara Spencer


Collection: Strategic Management
Business Models and Strategic Management A New Integration By Francine Newth


Sourcing to Support the Green Initiative By Lisa Ellram and Wendy Tate

Collection: Supply and Operations Management
32
Recently Published
Production Line Efficiency A Comprehensive Guide for Managers, Second Edition By Sabry Shaaban and Sarah Hudson
Designing Supply Chains for New Product Development By Antonio Arreola-Risa and Barry Keys
Project Strategy and Strategic Portfolio Management A Primer By William H.A. Johnson and Diane Parente
An Introduction to Supply Chain Management A Global Supply Chain Support Perspective By Edmund Prater and Kim Whitehead

33
Recently Published
Understanding the Dynamics of the Value Chain By William Presutti and John Mawhinney

34
Published in 2012
Consumer Cosmopolitanism in the Age of Globalization By Melvin Prince
Print ISBN: 978-1-60649-364-9 EBook ISBN: 978-1-60649-365-6 Pages: 180
Collection: Consumer Behavior
Innovative Pricing Strategies to Increase Profits By Daniel Marburger

$32.95 $19.95
$32.95 $19.95
Corporate Communication Tactical Guidelines for Strategic Practice By Michael Goodman and Peter B. Hirsch
Print ISBN: 978-1-60649-308-3 EBook ISBN: 978-1-60649-309-0 Pages: 145 $32.95 $19.95
Regression for Economics By Shahdad Naghshpour

$32.95 $19.95
Collection: Corporate Communication
Communication in Responsible Business Strategies, Concepts, and Cases By Roger N.Conaway and Oliver Laasch
Statistics for Economics By Shahdad Naghshpour

$32.95 $19.95
How Strong Is Your Firms Competitive Advantage? By Daniel Marburger

Communication Strategies for Todays Managerial Leader By Deborah Roebuck

$32.95 $19.95
Financial Reporting Standards A Decision-Making Perspective for Non-Accountants By David Doran

Managerial Communication Evaluating the Right Dose By Johnson J. David

Collection: Financial Accounting and Auditing
35
Published in 2012
Conversations About Job Performance A Communication Perspective on the Appraisal Process By Michael E. Gordon and Vernon Miller
A Profile of the Electric Power Industry Facing the Challenges of the 21st Century By Charles Clark
Collection: Industry Profiles
$32.95 $19.95
Managing Employee Turnover Dispelling Myths and Fostering Evidence-Based Retention Strategies By David Allen and Phil Bryant
A Profile of the Steel Industry Global Reinvention for a New Economy By Peter Warrian
Collection: Industry Profiles
$32.95 $19.95
How to Coach Individuals, Teams, and Organizations to Master Transformational Change Surfing Tsunamis By Stephen K. Hacker
Building Successful Information Systems Five Best Practices to Ensure Organizational Effectiveness and Profitability By Michael Savoie
Collection: Information Systems
Practical Solutions to Global Business Negotiations By Claude Cellich and Subhash Jain
Mastering Self-Motivation Bringing Together the Academic and Popular Literature By Michael Provitera
Trade Promotion Strategies Best Practices By Claude Cellich and Michel Borgeon
36
Published in 2012
Successful Cross-Cultural Management A Guide for International Managers By Parissa Haghirian
As the World Turns... Observations on International Business and Policy, Going International and Transitions By Michael Czinkota
$32.95 $19.95
Inside Washington Government Resources for International Business, Sixth Edition By William Delphos
Assessing and Mitigating Business Risks in India By Balbir Bhasin

$32.95 $19.95
As I Was Saying... Observations on International Business and Trade Policy, Exports, Education, and the Future By Michael Czinkota
The Emerging Markets of the Middle East Strategies for Entry and Growth By Tim Rogmans
$32.95 $19.95
China Doing Business in the Middle Kingdom By Stuart Strother

Setting Performance Targets By Carolyn Stringer and Paul Shantapriyan

$32.95 $19.95
Strategic Cost Analysis By Roger Hussey and Audra Ong

Essential Concepts of Cross-Cultural Management Building on What We All Share By Lawrence A. Beer
$32.95 $19.95
37
Published in 2012
Customer-Driven Budgeting Prepare, Engage, Execute: The Small Business Guide for Growth By Floyd Talbot
Business Integrity in Practice Insights from International Case Studies By Agata Stachowicz-Stanusch and Wolfgang Amann
$32.95 $19.95
Pricing Segmentation and Analytics By Tudor Bodea and Mark Ferguson

Collection: Principles of Responsible Management Education
Academic Ethos Management Building the Foundation for Integrity in Management Education By Agata Stachowicz-Stanusch
Strategic Marketing Planning for the Small to Medium Sized Business Writing a Marketing Plan By David Anderson
Collection: Principles of Responsible Management Education
$32.95 $19.95
Regression Analysis Understanding and Building Business and Economic Models Using Excel By J. Holton Wilson, Barry P. Keating and Mary Beal-Hodges
Expanding Customer Service as a Profit Center Striving for Excellence and Competitive Advantage By Rob Reider
Collection: Quantitative Approaches to Decision Making
Operations Methods Waiting Line Applications By Ken Shaw

Applying Scientific Reasoning to the Field of Marketing Make Better Decisions By Terry Grapentine
$32.95 $19.95
38
Published in 2012
Working with Excel Refreshing Math Skills for Management By Priscilla Chaffe-Stengel and Donald Stengel
The Strategic Management of Higher Education Institutions Serving Students as Customers for Institutional Growth By Hamid Kazeroony
Lean Sigma Methods and Tools for Service Organizations The Story of a Cruise Line Transformation By Jaideep Motwani, Rob Ptacek and Richard Fleming
Corporate Bankruptcy Fundamental Principles and Processes By William J. Donoher

Designing Service Processes to Unlock Value By Joy Field

Learning Organizations Turning Knowledge into Action By Marcus Goncalves

Managing for EthicalOrganizational Integrity Principles and Processes for Promoting Good, Right, and Virtuous Conduct By Abe Zakhem and Daniel Palmer
Moral Leadership A Transformative Model for Tomorrows Leaders By Cam Caldwell

Knowledge Management The Death of Wisdom: Why Our Companies Have Lost Itand How They Can Get It Back By Arnold Kransdorff
39
Published in 2012
Intellectual Property in the Managerial Portfolio Its Creation, Development, and Protection By Thomas O Connor
Sustainability Delivered Designing Socially and Environmentally Responsible Supply Chains By Madeleine Pullman and Margaret Sauter
Strategy and Training Making Skills a Competitive Advantage By Philippe Korda

Strategic Leadership of Portfolio and Project Management By Timothy J. Kloppenborg and Laurence J. Laning
Managing Commodity Price Risk A Supply Chain Perspective By George A. Zsidisin and Janet Hartley
Supply Chain Planning Practical Frameworks for Superior Performance By Matthew Liberatore and Tan Miller
RFID for the Supply Chain and Operations Professional By Pamela Zelbst and Victor Sower
Supply Chain Information Technology By David Olson

Insightful Quality Beyond Continuous Improvement By Victor Sower and Frank Fair
Global Supply Chain Management By Matt Drake

40
Published in 2012
Improving Business Performance With Lean By James Bradley
Sustainable Operations and Closed-Loop Supply Chains By Gilvan Souza

Mapping Workflows and Managing Knowledge Capturing Formal and Tacit Knowledge to Improve Performance By John Kmetz
Print ISBN: 978-1-60649-454-7 Print ISBN: 978-1-60649-455-4 Pages: 220 $32.95 $19.95
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Business Expert Press 2013 Catalog

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Business Expert Press 2013 Catalog

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2013 Catalog

A Leading Resource for Business Education

800.632.0880 Business Expert Press

Consumer Experiences and Emotion Management

Business Expert Press October December 2013 Catalog

800.632.0880 Business Expert Press

Money and Banking

Business Expert Press October December 2013 Catalog

The European Financial Crisis

800.632.0880 Business Expert Press

Belief Systems, Religion, and Behavioral Economics

Business Expert Press October December 2013 Catalog

800.632.0880 Business Expert Press

Business Expert Press October December 2013 Catalog

Change Management for Sustainability

800.632.0880 Business Expert Press

Accounting for Derivatives and Hedging Activities

Business Expert Press October December 2013 Catalog

A Profile of the United States Toy Industry

800.632.0880 Business Expert Press

A Profile of the Oil and Gas Industry

Business Expert Press October December 2013 Catalog

A Profile of the Automobile and Motor Vehicle Industry

800.632.0880 Business Expert Press

Management in Islamic Countries

Business Expert Press October December 2013 Catalog

Sustainable Consumption and Green Marketing

800.632.0880 Business Expert Press

Integrated Management of Processes and Information

Business Expert Press October December 2013 Catalog

Game Theory for Managers and Executives

800.632.0880 Business Expert Press

Customer-Oriented Sales Management Practices

Business Expert Press October December 2013 Catalog

800.632.0880 Business Expert Press

Business Expert Press October December 2013 Catalog

Metric Dashboards for Operations and Supply Chain Excellence

800.632.0880 Business Expert Press

Financing New Ventures

Business Expert Press October December 2013 Catalog

Publication Date: September 2013

Intercultural Communication for Managers By Michael B. Goodman

Publication Date: September 2013

A Primer on Corporate Governance, Second Edition By Cornelis A. de Kluyver

Publication Date: May 2013

Publication Date: September 2013

800.632.0880 Business Expert Press

Publication Date: August 2013

Publication Date: August 2013

A Primer on Macroeconomics By Thomas Beveridge

Publication Date: April 2013

Game Theory Anticipating Reactions for Winning Actions By Mark L. Burkey

Publication Date: February 2013

Business Expert Press October December 2013 Catalog

Publication Date: February 2013

Publication Date: September 2013

The Chinese Entrepreneurship Way A Case Study Approach By Julia Perez-Cerezo

Publication Date: September 2013

The Managers Guide to Building a Successful Business By Gary W. Randazzo

Publication Date: March 2013

800.632.0880 Business Expert Press

Publication Date: February 2013

Publication Date: September 2013

Publication Date: January 2013