INTERNSHIP REPORT 2011 INTERNSHIP REPORT BACHELOR OF BUSINESS ADMINISTRATION PROGRAM Name: Tahir Mehmood Registration No: SP08

BS!BA" 0#$ S%e&ia'i(ation: Finan&e E )ai': ta*ir+,#-./a*oo0&o) COMSATS Instit1te o2 In2or)ation Te&*no'og/3 4a* Cantt

Company name: MIDAS ADVERTISING

Start 5ate 2or interns*i%:

!h

"#$y 2011

En5 5ate 2or interns*i%: %0!h A#&#'! 2011

Re%ort 5ate -8t* De&e)6er3 -0##

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E(a$#a!ion Tahir Mehmood Co)%'ete5 interns*i% at Mida' Ad(er!i'in& Interns*i% re%ort s16)itte5 2or 2ina' e7a'1ation in %artia' 21'2i'')ent o2 t*e re81ire)ents 2or t*e 5egree o2 )a*he$or' in )#'ine'' Admini'!ra!ion

It is &erti2ie5 t*at30 t*e interns*i% re%ort an5 t*e 9or+ &ontaine5 in it &on2or)s to a'' t*e stan5ar5s set 6/ t*e instit1te 2or t*e e7a'1ation o2 an/ s1&* 9or+00 #0 :::::::::::::::::::::: -0 :::::::::::::::::::::: ;0 :::::::::::::::::::::: <0 ::::::::::::::::::::::

+In !he name o, A$$ah- !he mo'! .ene,i*en!- !he mo'! Mer*i,#$/

DEDICATION
A'' t*e 5e5i&ation o2 9or+ goes to )/ 'o7ing %arents an5 )/ res%e&te5 tea&*er 9*o en&o1rage5 )e 2or t*e &o)%'etion o2 )/ 9or+0

AC0NO12EDGEMENT
I a) *ig*'/ grate21' to a')ig*t/ A$$ah 9*o ga7e )e t*e %o9er to &o)%'ete t*is re%ort0 I a) a'so *ig*'/ t*an+21' to )/ *onora6'e tea&*ers 2or t*eirs g1i5an&e0 I a) in5e6te5 to a'' t*e e)%'o/ees o2 Mida' Ad(er!i'in&0 I S%e&ia' t*an+s to MANAGER o2 Mi5as A57ertising an5 a'' ot*er e)%'o/ees o2 t*e &o)%an/ 2or t*eir &oo%eration0

TA)2E O3 CONTENTS
E4e*#!i(e S#mmary =ision3 Mission3 =a'1es A.o#! Mida' Creator o2 Mi5as Co1ntr/ 9i5e Manage)ent Area o2 E>%ertiese A9ar5s %'1s Certi2i&ation APNS A9ar5s Po%1'ation &ens1s A9ar5s Ho9 MIDAS a&*ie7e t*is Organi(ationa' Str1&t1re C'ient Ser7i&es HR@A5)in H1)an reso1r&e De%art)ent 3inan*ia$ ana$y'i' Ratio Ana'/sis =erti&a' ana'/sis Hori(onta' ana'/sis M/ res%onsi6i'ities M/ %ra&ti&a' e>%erien&e S1OT Ana$y'i' Re*ommenda!ion' Con*$#'ion 05 06 07 07 08 08 08 0? 08 08 10 11 12 1% 15 16 %8 99 95 96 0 2 9

E:EC;TIVE S;MMAR<
Mi5as is t*e 7er/ 5/na)i& ang 6ig &o)%an/ o2 a57ertising a)ong t*e a57ertising &o)%anies o2 Pa+istan0 Its 2o1n5er G*1'a) A+6er )a+e its s1&&ess &on2ir) 9it* its *ig*'/ e22orts0 a2ter its 5a/ nig*t 9or+ no9 Mi5as *as goo5 na)e an5 21t1re in Pa+istan0 It is t*e &o)%an/ 9*i&* is getting reg1'ar'/ a9ar5s o2 6est %er2or)an&e sin&e 'ast ;0 /ears o2 its 'i2e0 Mi5as start its o%erations on <t* A1ne #?8# in t*e go7ernan&e o2 G*1'a) A+6er in La*ore0 Later it o%ene5 its o22i&e in Bara&*i3 Is'a)a6a5 an5 no9 *a7ing %'an to o%en in C1etta 7er/ soon0 T*ere are 2i7e 5e%art)ents o2 Mi5as0 C1sto)er ser7i&e 5e%art)ent 61i'5 re'ation 9it* its &1sto)ers an5 ana'/(e 9*i&* &1sto)er gi7es )ore in7est)ent an5 7a'1a6'e0 Se&on5 is &reati7e 5e%art)ent 9*i&* 9or+s in art an5 %ro51&tion0 It )a+es ro1g* i5ea in art an5 2inis*ing a5s an5 &a)%aigns0 Me5ia 5e%art)ent is res%onsi6'e 2or )e5ia %'anning 'i+e 6oo+ing t*e %'a&es an5 )e5i1)s !%rint an5 e'e&troni& )e5ia"0 H1)an reso1r&e 5e%art)ent )anage an5 'oo+ a2ter t*e e)%'o/ees0 In&rease t*eir s+i''s an5 i)%ro7e t*e e22i&ien&/ o2 e)%'o/ees an5 a'so )aintain t*e)0 Finan&e 5e%art)ent 9or+ is to *an5'e 2inan&ia' %osition o2 &o)%an/0 It *an5'e t*e o%erations o2 Mi5as an5 its in7est)ents0 It a'so 1% to 5ate its 2inan&ia' %osition an5 earnings eit*er &o)%an/ is getting %ro2it or not0 I 5i5 2inan&ia' !ratio3 *ori(onta' an5 7erti&a'" ana'/sis o2 &o)%an/0 Fro) t*e 2inan&ia' ana'/sis I 2in5 5i22erent ratios o2 &o)%an/ 9*i&* s*o9s t*at &o)%an/ is %er2or)ing 9e'' its o%erations 61t it nee5s to 6e i)%ro7e t*e) )ore 6e&a1se t*ese are not *ig*'/ satis2a&tor/0 It is 7er/ o'5 te&*ni81e 9*i&* &'ear'/ s*o9s a6o1t t*e 2inan&ia' %osition o2 &o)%an/ &o)%arati7e'/ 9it* 5i22erent stan5ar5s0 4it* t*e *e'% o2 t*e) in7estor ta+e a s*ort rea5ing an5 ta+e 5e&ision a6o1t in7est)ent or not0 =erti&a' ana'/sis is %er2or) to &*e&+ &o)%an/Ds %osition against its tota' asses an5 in&o)e state)ent0 Tota' assets are 5i7i5e5 on ea&* 7a'1e o2 6a'an&e s*eet an5 sa'es are 5i7i5e5 on ea&* 7a'1e o2 in&o)e state)ent0 In Hori(onta' ana'/sis t*e se'e&te5 6ase /ear 5i7i5e5 6/ a'' ite)s o2 in&o)e state)ent an5 6a'an&e s*eet o2 ea&*0

INTROD;CTION
Vi'ion
To 6e&o)e o1r &'ientDs &o)%etiti7e a57antage an5 *e'% )aintain t*eir e5ge so t*at t*e/ ne7er 'oo+ e'se9*ere 2or an/ a57ertising so'1tions0

Mi''ion
To &onstant'/ stri7e 2or 5ee%er 1n5erstan5ing o2 *1)an 6e*a7ior an5 a55ing 7a'1e at e7er/ stage o2 o1r &'ientsD &o))1ni&ation nee5 e22i&ient'/3 &reati7e'/ an5 1ni81e'/0

Va$#e'
)#'ine'' In!e&ri!y: 4e o%erate 9it* *onest/ an5 trans%aren&/ in a'' o1r interna' an5 e>terna' re'ations0 Pro,e''iona$ E4*e$$en*e: 4e e)%'o/ %eo%'e 9it* e>%ertise in t*eir res%e&ti7e 2ie'5s an5 on 9*o) o1r &'ients &an a'9a/s re'/ to 5e'i7er0 Crea!i(e )ri$$ian*e: 4e a5*ere to t*e 1ni7ersa''/ a&+no9'e5ge5 %rin&i%'es o2 &reati7it/E no %ie&e o2 &o))1ni&ation 'ea7es o1r o22i&e 1nti' 9e are %ro15 o2 it0 2eader'hip =i!h H#mani!y: 4e en&o1rage re&r1its to 6e&o)e )anagers an5 )anagers to 6e&o)e 'ea5ersE 9e are *1)6'e in t*e 2a&e o2 &onstant &*ange aro1n5 1s0 Pro#d Hi'!ory: 4e *a7e a 6ig na)e to 'i7e 1% to 61t 9e as%ire to o1t5o o1r %ast a&*ie7e)ents 9it* t*e %o9er o2 ne9 i5ea0

A.o#! MIDAS
Mi5as is a57ertising &o)%an/ 9*i&* is gro9ing 7er/ ra%i5'/0 It o22ers 7er/ goo5 an5 attra&ti7e a5s o2 its &1sto)ers0 Mi5as is 'ea5ing in its s%e&ia't/ o2 )a+ing a5s 9*i&* ens1res its s1&&ess0 G*1'a) A+6er t*e 2o1n5er o2 &o)%an/ starte5 its o%erations 2ro) La*ore an5 9it* in so)e /ears o%ene5 it in Is'a)a6a53 Bara&*i an5 Pes*a9ar0 It *as in&reasing n1)6er o2 its &1sto)er 5a/ to 5a/0 In s*ort %erio5 it got t*e a9ar5s o2 6est %er2or)an&e0 Sin&e 'ast -- /ears its getting a9ar5s ann1a''/ o2 goo5 %er2or)an&e an5 'ea5ing t*eir &o)%etitors0

Crea!or o, Mida':
It 9as esta6'is*e5 6/ G*1'a) A+6er on <t* A1ne #?8#0 He *as great e>%erien&e in )ass )e5ia &o))1ni&ation0 His -; /ears e>%erien&e in )ass )e5ia &o))1ni&ation is He starte5 *is 9or+ in Mag(ine E5itor Dai'/ Bo*istan 'ater *e 6e&o)e Bara&*i B1rea1 C*ie23 Dai'/ Bo*istan t*en *e 6e&o)e Genera' Manager Dai'/ Bo*istan La*ore3 Ra9a'%in5i3 M1'tan0He a'so re)ain E>e&1ti7e E5itor3 Dai'/ Bo*istan3 E5itor inS1n5a/ AnF1) Bara&*i0 an5 Dai'/ Mas*ri8 Bara&*i0 He 9as t*e Managing Dire&tor3 Fa)i'/ Boo+s 't5 an5 E5itor in C*ie23 4ee+'/ M1ssa9ar0 T*en *e starte5 Mi5as an5 6e&o)e C*air)an an5 C*ie2 E>e&1ti7e3 o2 MIDAS !%7t0" 't50 He a'so 9or+e5 as E>terna' E>a)iner a57ertising3 De%art)ent o2 Fo1rna'is) an5 Mass &o))1ni&ation 2or Uni7ersit/ O2 P1nFa60 He is E5itor Gin &*ie23 4ee+'/ MIDASIA o2 Is'a)a6a50 He is 9or+ing as %16'is*er an5 e5itor o2 5ai'/ a+*6ar an5 Nationa' Hera'50

Company>' Hi'!ory:
Mi5as a57ertising internationa' state5 o%erations in #?8# in La*ore 9*i&* 9as organi(e5 an5 go7ern 6/ G*1'a) A+6er0 O%ene5 its o%erations a'so in Is'a)a6a53 Bara&*i3 Pes*a9ar an5 *a7ing %'an to o%en it a'so in C1etta 7er/ soon0 Fro) t*e -- /ears it is getting a9ar5 o2 APNS an5 PBC as a a57ertising age&/0 To 1se o2 t*e
8

e>%ertise o2 G*1'a) A+6er it *as 6e&o)e Pa+istan 'argest a57ertising &o)%an/0 It is %ro7i5ing its &ons1'ting s%e&ia'ities )ore t*en -0H &1sto)ers an5 in&reasing ra%i5'/0 It *as &o)%'ete5 its ;0 /ears o2 9or+ing0

Co#n!ry=ide Mana&emen!:
MIDAS is t*e on'/ agen&/ 9it* 21'' %resen&e nation9i5e in Bara&*i3 La*ore3 Is'a)a6a53 Pes*a9ar An5 *a7ing )ore t*en ;#, e>%erts o2 it

Area o, e4per!i'e
Its *as its o9n 6asi& str1&t1re in 2inan&e an5 reg1'ate 9it* s%e&ia' +in5 o2 e>%ertise0 Finan&ia' too's 1se5 6/ Mi5as are 7er/ goo5 an5 attra&ti7e0

A=ard' p$#' Cer!i,i*a!e'

It got #, Pro2essiona' A9ar5s an5 -# B1siness A9ar5s0

APNS A=ard'
Mi5as got E>&e''en&e A9ar5 an5 S%e&ia' B1siness %er2or)an&e3 C'ient Per2or)an&e A9ar5 in -00; -00<0 It a'so got C'ient Per2or)an&e A9ar5 an5 S%e&ia' B1siness A9ar5 -00# -00-0 T*e a9ar5s o2 6est %er2or)an&e3 S%e&ia' B1siness %er2or)an&e3 C'ient Per2or)an&e A9ar5 !CBR"3 C'ient %er2or)an&e A9ar5: #??? -0000

Pop#$a!ion Cen'#' A=ard'

Mi5as a&*ie7e5 S%e&ia' B1siness Per2or)an&e in #?8? an5 S%e&ia' B1siness Per2or)an&e #?880 T*ir5 Largest A57ertising Agen&/ #?8H an5 Best Co%/ #?8H0 T*e S%e&ia' B1siness Per2or)an&e a9ar5 get in #?8$ an5 PAA #st A9ar5 in #?8$0 T*e S%e&ia' B1siness Per2or)an&e a9ar5 got in #?8H an5 PT= - n5 A9ar5 in #?8?0 it a'so got Best Aing'e B166'is* B166'e g1) a9ar5 in #?8H0

Ho= MIDAS a*hie(e !hi'?

T*ro1g* 1n5erstan5ing an5 *ar)oni(ing o2 &'ientsD o6Fe&ti7es 9it* its strengt*s an5 1ti'i(ing t*e o%%ort1nities it a&*ie7es t*e 5esire5 target0

ORGANI@ATIONA2 STR;CT;RE
MIDAS *as 9e'' 5e2ine5 organi(ationa' str1&t1re t*at &'ear'/ 5e%i&ts t*e *ierar&*/ o2 t*e &o)%an/0

NAME
MrA Gh#$am AB.ar Mr'A Sa$eema Ha'hmi MrA 'hoai. Ha'hmi MrA Na(eed ShehCad MrA Inaam AB.ar Mr'A ;Cma Gi$ani MrA ;mer 0ha!!aB MrA M#hammad IBram MrA M#hammad

DESIGNATION
C*ie2 E>e&1ti7e Dire&tor Finan&e an5 A5)in Co)%an/ Se&retar/ an5 Finan&ia' Contro''er Regiona' 5ire&tor Bara&*i Regiona' Dire&tor Is'a)a6a5 Regiona' Dire&tor La*ore Hea5 o2 Finan&e Dire&tor H1)an Reso1r&e

Sa$eem Creati7e Dire&tor Mar+eting E>e&1ti7e

)ha!!i MrA @ahid

10

C$ien! Ser(i*e' DA**o#n!E Depar!men!

E7er/ regiona' 5ire&tor 1n5er 9*i&* senior a&&o1nt )anager 9or+s0 He *as 21rt*er res%onsi6i'it/ to )anage an5 &oor5inate t*e a&&o1nt e>e&1ti7es0 A&&o1nt o22i&ers are res%onsi6'e to ans9er t*eir 5e%art)ent 51ties an5 %roFe&ts0 It is an organi& t/%e o2 organi(ation in 9*i&* )anage)ent is res1't oriente50 Es%e&ia''/ sa'es ra%es are as+e5 to &o)%'ete t*e target in t*eir o9n 9a/0

11

H#man Re'o#r*eF Admin FITF3inan*e Depar!men!

T*ere is 9at&* )an 9*i&* 5o t*e 9or+s o2 5e%art)ent o22i&ers0 HR 5ire&tor 9or+s an5 see t*e IT )anager3 A5)in E>e&1ti7e3 A= A5)in E>e&1ti7e an5 a&&o1ntant0 T*ere is re&e%tionist3 %eon3 %eon 5ri7er an5 5ri7er 2or t*e organi(ations 9or+s an5 t*e/ s1%%ort to a6o7e o22i&ers0 Assistant a&&o1ntant 9or+s 1n5er t*e a&&o1ntant an5 ans9era6'e to t*eir s1%er7isor0

H#man Re'o#r*eFAdmini'!ra!ion Depar!men!

A5)inistration &onsists o2 A5)in an5 HR0 HR 5e%art)ent is 9or+ing 1n5er t*e s1%er7ision o2 Dire&tor H1)an Reso1r&e0 Sa'ar/ a%%raisa' an5 s1&* ot*er t*ings are 5ea't in HR0 A5)in *as to 'oo+ a2ter t*e agen&/ 61i'5ing an5 to )aintain e7er/t*ing in it0 T*e )ain 6asi& 21n&tions 9*i&* A5)in *as to %'a/ at agen&/: To %1r&*ase an/t*ing t*at is nee5e5 at t*e agen&/ !stationar/3 21rnit1re et&"0 To )aintain atten5an&e o2 e)%'o/ees0 To )aintain %ro%er re&or5 o2 e81i%)ents0 Pa/)ent o2 Bi''s Post0 Dea'ing 9it* ot*er 6ran&*es0 Maintenan&e o2 So&ia' Se&1rit/ Cir&1'ars0 Hiring o2 e)%'o/ees an5 inter7ie9 sessions are 5one 6/ T*e H1)an Reso1r&e Dire&tor0 F1'' %ro2i'es an5 %ersona' re&or5 o2 a'' e>isting e)%'o/eesE eit*er %er)anent or on &ontra&t3 is gat*ere5 an5 sa7e5 6/ a5)in 5e%art)ent0 A5)in De%art)ent +ee%s re&or5 o2 a'' &'ients an5 7en5or@s1%%'iers0 A5)in iss1es t*e a%%oint)ent 'etters Tra7e' C'ai) For) is a'so )anage5 in A5)in0 Ann1a' atten5an&e o2 t*e e)%'o/ees is re&or5e5 9*en t*e 2inan&ia' /ear en5s0

IT e>e&1ti7e a'so 9or+s 1n5er 5ire&t or5ers o2 H1)an Reso1r&e Dire&tor0

3orm' and Pro*ed#re'

No!i*e Pay:
4*en an/ e)%'o/ee 9ants to resign3 *e *as to in2or) t*e a5)inistration an5 *a7e to s16)it a 9ritten noti&e3 one )ont* 6e2ore *is@*er resignation0 On 5oing so3 *e@s*e gets *a'2 e>tra %a/ 61t i2 t*e e)%'o/ee 'ea7es on i))e5iate noti&e t*en t*is *a'2 %a/ &1ts 5o9n0

Re'i&na!ion Pro*e'':
T*e Resignation %ro&ess in&'15es t*e 2o''o9ing %ro&ess: E)%'o/ee 9rites t*e resignation 'etter HR 5e%art)ent &on2ir)s t*e 'etter A'' 5e%art)ents 5o &on2ir)ation A5)in o22i&er &o)%'etes ot*er 2or)s in&'15ing C'earan&e 2or) E)%'o/ee signs PF an5 sa'ar/ &*e&+s A2ter &o)%'etion o2 a'' t*ese 2or)s an5 a%%ro7a' 2ro) res%e&ti7e 5e%art)ents3 t*e e)%'o/ee is iss1e5 9it* e>%erien&e@&'earan&e 'etter0

)ENE3ITS PROVIDED TOEMP2O<EES

2ea(e En*a'hmen!:
It is a re9ar5 in t*e 2or) o2 )one/ 2or t*ose e)%'o/ees 9*o 5i5nDt go on 'ea7e 51ring t*e 9*o'e /ear0 It is 2a&i'itate5 in Ann1a' 'ea7es not in Cas1a' an5 Si&+ 'ea7es0 T*e e)%'o/ee 9it* ; /ears %'1s Fo6 %erio5 gets -# Ann1a' 'ea7es0

Emp$oyee 2oan Po$i*y:

Per)anent e)%'o/ees &an get t*e 'oan 2ro) t*e agen&/0 One &anDt get 'oan )ore t*an t*ree gross sa'aries0 T*e one3 9*o 9ants 'oan3 2i''s t*e 2or)3 )a+e it signe5 2ro) t*e 5e%art)ent *ea5 an5 t*en gi7es it in t*e A5)in 2or 21rt*er %ro&ee5ings0 Loan is ta+en 6a&+ 2ro) %a/ 6/ 5i7i5ing it in #0 insta'')ents0

Pro(iden! 3#nd:
A s%e&i2i& a)o1nt is &1t 2ro) t*e sa'ar/ o2 e)%'o/ee e7er/ )ont* an5 t*e Co)%an/ a55s an e81a' a)o1nt 9it* it 2or t*e e)%'o/ee an5 t*ose tota' a)o1nts o2 e7er/ )ont* &o)%an/ sa7es 2or its e)%'o/ee an5 gi7es on retire)ent0

S!a!emen! o, 3ina$ A**o#n!:

T*is is t*e 2or) na)e 9*i&* is 6asi&a''/ 2i''e5 2or t*e resignations o2 4or+ers0 T*is 2or) &ontains 5etai's 'i+e t*is: E)%'o/ee na)e30 Designation3 Bran&*3 A%%oint)ent Date3 Resignation Date3 an5 Perio5 o2 ser7i&e3 Basi& Sa'ar/ !)eans *a'2 sa'ar/" an5 Gross sa'ar/ !)eans 21'' sa'ar/"0

Emp$oyee Apprai'a$ 3orm:

It is 2i''e5 t9i&e a /ear o2 e7er/ e)%'o/ee3 6asi&a''/ re'ate5 to sa'ar/ raise an5 %ro)otion0

Con,irma!ion Ser(i*e 3orm:

T*ere is ; )ont*s Pro6ation %erio5 2or Manage)ent Trainees an5 $ )ont*s 2or an/ ot*er 9or+er 9*o &o)e ne9 61t *as t*e e>%erien&e0 A2ter Pro6ation %erio53 t*e/ *a7e to 2i'' t*e CSF 2or)0

C$earan*e 3orm:
One *as to 2i'' it 6e2ore 'ea7ing t*e Ao60

)on#' Po$i*y:
On'/ %er)anent E)%'o/ees are 'egi6'e to get 6on1s0 Per)anent 9or+ers are t*ose 9*o *a7e , /ears %'1s 9or+ing e>%erien&e0

3INANCIA2 ANA2<SIS

T*e %arti&1'ar o6Fe&ti7es so1g*t to t*e ser7e5 6/ 2inan&ia' ana'/sis 5eter)ine t*e t/%e o2 ratios as 9e'' as t*e e>tent an5 5e%t* o2 ratio ana'/sis to 6e &arrie5 o1t to 5ra9 &on&'1sions0 Finan&ia' ana'/sis is &arrie5 o1t 6/E )#'ine'' Con*ern: To +no9 %ro2ita6i'it/ o2 t*e 61siness0 For t*e assess)ent sta6i'it/ an5 2inan&ia' strengt* o2 t*e 61siness entit/0

Mana&emen!: Assess)ent o2 e22i&ien&/ o2 reso1r&es 1ti'i(ation0 Assess)ent o2 %otentia's o2 %ro2ita6i'it/0 E7a'1ation o2 5i22erent )anage)ent &ontro's0

In(e'!or': Assess)ent o2 earnings an5 5i7i5e5 %ros%e&ts0 Gro9t* in e&ono)i& 7a'1e o2 in7est)ents 7is I 7is ris+s 1n5erta+en0

)anBer'FCredi!or' Con*ern: Assess)ent o2 t*e a6i'it/ o2 t*e 61siness to ser7i&e its 5e6t o6'igations0 Pro%er 1ti'i(ation o2 assets 2inan&e50

Go(ernmen! Con*ern: E7a'1ation o2 t*e e&ono)i& &ontri61tions o2 t*e 61siness entit/

A n1)6er o2 5i22erent a%%roa&*es )ig*t 6e 1se5 in ana'/(ing a 2ir)Ds 2inan&ia' %er2or)an&e in a %arti&1'ar %erio50 To ana'/(e t*e %er2or)an&e o2 MIDAS I a5o%te5 2o''o9ing t*ree )et*o5 o2 Ratio Ana'/sis Co))on Si(e an5 In5e> Ana'/sis

RATIO ANA2<SIS

Ratio Ana'/sis is an i)%ortant an5 age o'5 te&*ni81e o2 2inan&ia' ana'/sis0 It si)%'i2ies t*e &o)%re*ension o2 2inan&ia' state)ents0 Ratios te'' t*e 9*o'e stor/ o2 &*anges in t*e 2inan&ia' &on5ition o2 61siness0 Ratios *ig*'ig*t t*e 2a&tors asso&iate5 9it* s1&&ess21' an5 1ns1&&ess21' 2ir)0 T*e/ a'so re7ea' strong 2ir)s an5 9ea+ 2ir)s3 o7er 7a'1e5 an5 1n5er7a'1e5 2ir)s0 It *e'%s in P'anning an5 2ore&asting0 Ratios &an assist )anage)ent3 in its 6asi& 21n&tions o2 2ore&asting3 %'anning3 &o or5ination3 &ontro' an5 &o))1ni&ation0 Ratio ana'/sis a'so )a+es %ossi6'e &o)%arison o2 t*e %er2or)an&e o2 5i22erent 5i7isions o2 t*e 2ir)0 T*e ratios are *e'%21' in 5e&ision a6o1t t*eir e22i&ien&/ o2 ot*er9ise in t*e %ast an5 'i+e'/ %er2or)an&e in 21t1re0 Ratios a'so *e'% in In7est)ent 5e&isions in &ase o2 in7estors an5 'en5ing 5e&isions in t*e &ase o2 6an+ers et&0

Type' o, Ra!io'
Fo''o9ing t*e )ain t/%es o2 ratios t*at I a) going to &a'&1'ate in t*is assign)ent Li81i5it/ Ratios Le7erage Ratios A&ti7it/ Ratios Pro2ita6i'it/ Ratios Co7erage Ratio

2IG;IDIT< RATIOS

Li81i5it/ ratios are 1se5 to )eas1re a 2ir)Ds a6i'it/ J so'7en&/ o2 t*e 2ir) to )eet s*ort ter) o6'igations0 T*e/ &o)%are s*ort ter) o6'igations to s*ort ter) reso1r&es a7ai'a6'e to )eet t*ese o6'igations0 T*e Li81i5it/ Ratios In&'15e: C1rrent ratio A&i5 test ratio

C#rren! Ra!io:
C1rrent ratio s*o9s a 2ir)Ds a6i'it/ to &o7er its &1rrent 'ia6i'ities 9it* its &1rrent assets0 C#rren! Ra!io H C#rren! A''e!'F C#rren! 2ia.i$i!ie' <ear -008 -00? -0#0 C#rren! Ra!io <,-H<;$@<,<#-;8 K 0A88 <0;0?0$@;??--8$ K 1A00 ,#<-8##@,H-;0?8 K 0A78

INTERPRETATION: C1rrent ratio s*o9s t*e 'i81i5it/ %osition o2 t*e &o)%an/0 It re%resents a )argin o2 sa2et/ or &1s*ion a7ai'a6'e to t*e &re5itors0 It is an in5e> o2 t*e 2ir)Ds 2inan&ia' sta6i'it/0 It is a'so an

in5e> o2 te&*ni&a' so'7en&/ an5 an in5e> o2 t*e strengt* o2 9or+ing &a%ita'0 T*e i5ea' C1rrent ratio is -0# 61t t*is &on5ition is a%%'i&a6'e on'/ 9*en 5e)an5 is 7er/ *ig*3 in2'ation is (ero3 5e2a1't ris+ is 'o9 J e&ono)i& &on5itions are 6etter0 It 9as o6ser7e5 t*at &1rrent ratio in -0#0 9as 008?3 in /ear -00? 9as #000 J in /ear -008 9as 00??0 It 9as in&reasing o7er t*e /ear 61t t*is ratio 9as 5e&rease5 in -0#00 So a re'ati7e 'o9 7a'1e o2 t*e &1rrent ratio is &onsi5ere5 as an in5i&ation t*at t*e 2ir) 9i'' 2in5 5i22i&1't/ in %a/ing its o6'igations0

A*id Te'! Ra!io:

A&i5 test ratio s*o9s a 2ir)Ds a6i'it/ to )eet &1rrent 'ia6i'ities 9it* its )ost 'i81i5 !81i&+" assets0 A*id Te'! Ra!io H C#rren! A''e!' I In(en!orie' I Prepaymen!'F C#rren! 2ia.i$i!ie' <ear -008 -00? -0#0 A*id !e'! ra!io ##8;,<,@ <,<#-;8 K 0A25 #<-8,,<@ ;??--8$ K 0A% -?<88-#@,H-;0?8 K 0A 2

INTERPRETATION C1i&+ ratio is 7er/ 1se21' in )eas1ring t*e 'i81i5it/ %osition o2 t*e 2ir)0 It )eas1res t*e &a%a&it/ o2 t*e 2ir) to %a/ o22 &1rrent o6'igation i))e5iate'/ an5 is a )ore rigoro1s test o2 'i81i5it/ t*an &1rrent ratio0

T*e a&i5 test ratio o2 Mi5as 9as 00-$ in /ear -008 J 00;, in -00? J 00,- in /ear -0#00 T*e in51str/ a7erage ratio is #:# so it s*o9s t*at &o)%an/ *as 7er/ 9a/s 'i81i5it/ %osition 6e&a1se its 'ia6i'ities are greater t*an its assets0

3INANCIA2 2EVERAGE RATIO:

De6t to e81it/ ratio De6t to tota' assets ratio Long ter) 5e6t to tota' &a%ita'i(ation ratio

De.! J EK#i!y Ra!io:

De6t to e81it/ ratio in5i&ates t*e re'ations*i% 6et9een t*e e>terna' e81ities or o1tsi5er 2in5s an5 t*e interna' e81ities or s*are*o'5er 21n50 It is &a'&1'ate5 to assess t*e e>tent to 9*i&* t*e 2ir) is 1sing 6orro9e5 )one/0 De.! !o eK#i!y ra!io H To!a$ de.!'F Shareho$der>' eK#i!y <ear' -008 -00? -0#0 De.! J EK#i!y Ra!io ;00000 @ #<$0$H-K 21L #000000 #-,8$0-K 68L -00?00@#-008,8 K 15L

INTERPRETATION T*e 5e6t to e81it/ ratio in5i&ates t*e in7est)ent 6/ o1tsi5ers in t*e &o)%an/ 9it* re'ation to t*e e81it/ o2 s*are*o'5ers0 T*e in51str/ a7erage ratio is $0:<03 so 2ro) t*is %oint o2 7ie93

MIDASDs 5e6t to e81it/ ratio 9as -#L in /ear -008 an5 H?L in -00? an5 #$L in -0#00 MIDAS *a7e e>&e''ent 5e6t to e81it/ ratio in /ear -00? 61t t*is ratio 5e&rease5 in /ear -0#0 9*i&* is not goo5 2or t*e &o)%an/0 So it *as )1&* i)%a&t on t*e 2inan&ia' %osition o2 t*e &o)%an/0 T*e &re5itors 9o1'5 genera''/ 'i+e t*is ratio to 6e'o9 6e&a1se 'o9er t*e ratio3 t*e *ig*er t*e 'e7e' o2 2ir)Ds 2inan&ing t*at is 6eing %ro7i5e5 6/ s*are*o'5ers J t*e 'arger t*e &re5itor G &1s*ion in t*e e7ents o2 s*rin+ing assets 7a'1es or o1trig*t 'oss0

De.! !o To!a$ A''e!' Ra!io

T*is s*o9s a 5e6t 2inan&ing to a 2ir) 6/ s*o9ing a %er&entage o2 assets t*at are s1%%orte5 6/ 5e6t 2inan&ing0 T*is ratio ser7es a si)i'ar %1r%ose to 5e6ts to e81it/ ratio0 It *ig*'ig*ts re'ati7e i)%ortan&e o2 5e6t 2inan&ing to t*e 2ir) 6/ s*o9ing t*e %er&entage o2 t*e 2ir)Ds t*at is s1%%orte5 6/ 5e6ts 2inan&ing0 De.! !o !o!a$ a''e!' ra!io H To!a$ De.!'FTo!a$ A''e!' <ear' -008 -00? -0#0 De.! !o To!a$ A''e!' Ra!io ;00000@$,$<0<$ H 9A5L #000000@$,0;08-K 1 A%L -00?00@H;$;8-8 K 2A62L

INTERPRETATION It s*o9s *o9 )1&* s122i&ient o1r assets are in retiring t*e tota' 5e6ts 0T*e 5e6t to tota' assets ratio o2 MIDAS 9as <0$L in /ear -008 3#,0;L in t*e /ear -00? an5 -0H-L in -0#00 So it in5i&ates t*at &o)%an/Ds 5e6ts *a5 6een in&rease5 in -00? to a &onsi5era6'e e>tent J t*at 9as not a satis2a&tor/ &on5ition 2or &o)%an/0 B1t 6/ 1sing s%e&ia' %o'i&ies &o)%an/ *as &ontro''e5 t*is ratio an5 it *as 6een 5e&rease5 in /ear -0#0 2ro) #,0;L to -0H-L0 In &ase3 *ig*er t*e 5e6t to tota' assets ratio3 greater t*e 2inan&ia' ris+3 so t*e 'o9er t*is ratio3 t*e 'o9er t*e 2inan&ia' ris+ o2 t*e &o)%an/ t*at is goo5 2or &o)%an/0

2on& Term De.! !o To!a$ Capi!a$iCa!ion Ra!io:

T*is ratio te''s 1s t*e re'ati7e i)%ortan&e o2 'ong ter) 5e6t to t*e &a%ita' str1&t1re o2 t*e 2ir)0 2on& !erm de.!FTo!a$ *api!a$iCa!ion To!a$ *api!a$iCa!ion H 2on& Term De.! M Share' ho$der' 'e*#ri!y

<ear -008 -00? -0#0

2on& !erm de.! !o !o!a$ *api!a$iCa!ion ra!io ;00000@#H$0$H- K 16A01L #000000@--,8$0- K 99A27L -00?00@#;???,8 K 19A28L

INTERPRETATION T*e 'ong ter) 5e6t to tota' &a%ita'i(ation ratio s*o9 t*e %er&entage o2 'ong ter) 5e6t to t*e tota' &a%ita'i(ation o2 t*e &o)%an/0 T*e &o)%an/ ratio 9as J #H00L in /ear -0083 <<0;L in t*e /ear -00?3 an5 #<0-?L in -0#00 B/ ana'/sing t*ese ratios I &an sa/ t*at &o)%an/Ds ratios 9ere satis2a&tor/ in -008 J -0#0 /ears 61t it *as in&reases in -00? /ear 51e to *ea7/ 5e6ts ta+en 6/ t*e &o)%an/0

ACTIVIT< RATIOS
A&ti7it/ Ratios are a'so +no9n as t*e e22i&ien&/ ratios J t1rno7er ratios t*at )eas1re *o9 e22e&ti7e'/ t*e 2ir) is 1sing its assets0 T*e a&ti7it/ ratios in&'15e: Re&ei7a6'es t1rno7er In7entor/ t1rno7er Tota' assets t1rno7er

Re*ei(a.$e T#rno(er
T*e re&ei7a6'e t1rno7er ratio %ro7i5es 81a'it/ o2 t*e 2ir)Ds re&ei7a6'es J it s*o9s *o9 s1&&ess21' t*e 2ir) is in its &o''e&tion0 Re*ei(a.$e T#rno(er H Ann#a$ Ne! Credi! Ad'F Re*ei(a.$e'

<ear' -008 -00? -0#0

Re*ei(a.$e T#rno(er Ra!io #?;$$-,<@<0<H<# K 97 -0,08-#$@<$??## K 99 -00-,<<,@ <<?0-;K 9

INTERPRETATION A re&ei7a6'e t1rno7er o2 MIDAS 9as <8 in -008 /ear an5 << in -00?0an5 <, in -0#00 T*e t1rno7ers o2 MIDAS 9as satis2a&tor/ 6e&a1se t*is s*o9e5 t*e n1)6er o2 ter)s3 a&&o1nts re&ei7a6'e *a7e 6een t1rne5 o7er 51ring t*e /ear0 T*e *ig*er t*e t1rno7er t*e s*orter t*e ti)e 6et9een t*e t/%i&a' sa'e J &as* &o''e&tion0

A(era&e Co$$e*!ion Period

T*e a7erage &o''e&tion %erio5 te''s 1s t*e a7erage n1)6er o2 5a/s t*at re&ei7a6'es are o1tstan5ing 6e2ore 6eing &o''e&tion0 A(era&e Co$$e*!ion Period H Day' in !he yearF Re*ei(a.$e T#rno(er <ear' -008 -00? -0#0 A(era&e Co$$e*!ion Period ;$,@<8K 6 day' ;$,@<< K 7 day' ;$,@<, K 7 day'

INTERPRETATION T*e a7erage &o''e&tion %erio5 o2 MIDAS 9as H 5a/s in -008 an5 8 5a/s in -00? an5 -0#0 9*i&* s*o9s t*at &o)%an/ &o''e&t its 21n5s3 a7erse'/ 9it*in a 9ee+0 It )eans &*an&es o2 6a5 5e6ts are 'o9er0 A't*o1g* too *ig* an a7erage &o''e&tion %erio5 is 1s1a''/ 6a53 a 7er/ 'o9 a7erage &o''e&tion %erio5 )a/ not ne&essari'/ 6e goo50 A 7er/ 'o9 a7erage &o''e&tion %erio5 )a/ 6e a s/)%to) o2 &re5it %o'i&/ t*at is e>&essi7e'/ restri&te50 T*e 5a/sD re&ei7a6'e 2ig1re s*o9s t*e a7erage n1)6er o2 5a/sD A5s re)ain 1n&o''e&te50 T*is ratio re2'e&ts 6ot* t*e e22i&ien&/ o2 )anage)ent in &o''e&ting re&ei7a6'e an5 t*e &re5it %o'i&/3 9*i&* t*e &o)%an/ )aintains 9it* its &1sto)ers0 For )an/ &o)%anies3 t*ere 9i'' 6e one to t9o )ont*Ds re&ei7a6'e o1tstan5ing0 4*en t*e a)o1nt gets *ig*er t*an t9o )ont*s3 t*e 81a'it/ !t*at is3 t*e 'i+e'i*oo5 o2 &o''e&tion" o2 t*e re&ei7a6'e )a/ 6e a22e&te5 an5 t*e &o)%an/ )a/ *a7e to raise a55itiona' 21n5s to &arr/ t*e 'arger a)o1nt o2 o1tstan5ing0

In(en!ory T#rno(er
In7entor/ t1rno7er ratio is 1se5 to 5eter)ine *o9 e22e&ti7e'/ t*e 2ir) is )anaging in7entor/0 In(en!ory T#rno(er H Co'! o, Ad'F A(era&e In(en!ory

<ear' -008 -00? -0#0

In(en!ory T#rno(er #,00#0-8@ ;0;#-<8K !ime' #,;?0H-;@-,0?0;0 K 5!ime' #<$$0<?@-##$-,H K 6!ime'

INTERPRETATION T*e in7entor/ t1rno7er o2 MIDAS 9as , ti)es in /ears #??83 $ ti)es in -00? an5 H ti)es in /ear -0#00 T*is s*o9s t*at &o)%an/ a7erage'/ )aintains is in7entor/ $ ti)es in a /ear0 T*e in7entor/ t1rno7er o2 &o)%an/ is satis2a&tor/0 Genera''/ t*e *ig*er t1rno7er t*e )ore e22i&ient 9i'' 6e t*e in7entor/ )anage)ent o2 t*e 2ir)0 Re'ati7e'/ 'o9 in7entor/ is o2ten a sign o2 e>&essi7e3 s'o9 )o7ing3 J o6so'es&ent ite)s in in7entor/0

In(en!ory !#rno(er in day'

In(en!ory !#rno(er in day' H Day' in yearFIn(en!ory T#rno(er <ear' -008 -00? -0#0 In(en!ory T#rno(er in day' ;$,@, K 6% day' ;$, @$K 51 day' ;$,@H K 2 day'

INTERPRETATION T*e in7entor/ t1rno7er o2 &o)%an/ 9as H; 5a/s in -0083 $# 5a/s in /ear-00? an5 ,- 5a/s in /ear -0#00 T*is s*o9s t*at a7erage in7entor/ t1rno7er o2 &o)%an/ is $- 5a/s0 T*at is s122i&ient to t*e &o)%an/ to ta+e J *o'5 t*e in7entor/ J 'ater 1se5 it )ore e22e&ti7e'/0

To!a$ A''e!' T#rno(er

T*is ratio te''s 1s t*e re'ati7e e22i&ien&/ 9it* 9*i&* a 2ir) 1ti'i(e5 its tota' assets to generate Sa'es0 To!a$ a''e!' !#rno(er H Ne! 'a$e'FTo!a$ A''e!' <ear' -008 -00? -0#0 To!a$ A''e!' T#rno(er #?;$$-,<@ $,$<0<$K 2A8 -0,08-#$@$,0;08- K %A1 -00-,<<,@H;$;8-8 K 2A62

INTERPRETATION It s*o9s t*at 2ir)s )1st )anage its tota' assets e22i&ient'/ an5 s*o1'5 generate )a>i)1) A5s t*ro1g* t*eir %ro%er 1ti'i(ation0 As t*e ratio3 in&reases t*ere are )ore re7en1e generate5 %er r1%ee o2 tota' in7est)ent in asset0 T*e 2ir) a6i'it/ to %ro51&e a 'arge 7o'1)e o2 A5s on a s)a'' tota' asset 6ase5 is an i)%ortant %art o2 t*e 2ir)s o7era'' %er2or)an&e in ter)s o2 %ro2its0 T*is ratio is satis2a&tor/ 2or &o)%an/0 It 9as -0?, in /ear -0083 ;0#, in t*e /ear -00? an5 -0H- in /ear-0#00

PRO3ITA)I2IT< RATIOS:
Gross Pro2it Margin Net Pro2it Margin

Pro2ita6i'it/ ratios are o2 t9o t/%es3 t*ose s*o9ing %ro2ita6i'it/ in re'ation to A5s to t*is s*o9ing %ro2ita6i'it/ in re'ation to in7est)ent0 T*ese ratios in5i&ate t*e 2ir)s o7era'' e22e&ti7eness %ro2ita6i'it/ in re'ation to sa'es0

Gro'' Pro,i! Mar&in

T*is ratio te''s 1s t*e %ro2it o2 t*e 2ir)s re'ati7e to sa'es0 Gro'' Pro,i! mar&in H Ne! 'a$e' I *o'! o, 'a$eF Ne! 'a$e' <ear -008 -00? -0#0 Gro'' Pro,i! mar&in <;$,--$@ #?;$$-,<K 22A 9L ,##H<?;@-0,08-#$ K 29A8L ,;$<?,<@-00-,<<, K 25A68L

INTERPRETATION Gross %ro2it )argin te''s 1s t*e ratio o2 %ro2it t1rne5 on A5s0 MIDAS gross %ro2it )argin is 81ite 2'1&t1ating0 Co)%an/Ds gross %ro2it )argin *as 6een in&rease5 in -00? an5 in -0#00 It )a/ 6e 51e to in&rease5 in sa'es0 T*is ratio a'so te''s 1s t*e %ro2it o2 t*e 2ir) re'ati7e to sa'es a2ter 9e 5e51&t t*e &ost o2 sa'es0 So &o)%an/ is 5oing 7er/ goo5 61siness0

Ne! Pro,i! Mar&in

T*e net %ro2it )argin is a )eas1re o2 t*e 2ir)Ds %ro2ita6i'it/ o2 A5s a2ter ta+ing a&&o1nt o2 a'' e>%enses to in&o)e ta>es0 Ne! pro,i! mar&in H Ne! pro,i! a,!er !a4e'F Ne! 'a$e' <ear -008 -00? -0#0 Ne! Pro,i! Mar&in H$;?$0@#?;$$-,< K %A89L #;;?##<@ -0,08-#$K 5A L #---8H#@-00-,<<, K 5A1L

INTERPRETATION MIDAS net %ro2it )argin is 81ite 2'1&t1ating o7er t*e /ears0 It 9as ;0?<L in /ear -0083 $0,L in /ear -00? an5 $0#L in /ear -0#00As net %ro2it )argin s*o9s %ro2it a2ter %a/ing ta>es so it 5e%en5e5 on 6etter &ost &ontro'3 e22i&ient )argin3 )ar+et o%%ort1nit/ J 5eter)ent o2 5e6ts0

Pro,i!a.i$i!y in re$a!ion !o in(e'!men!

T*ese ratios in&'15e:

Ret1rn on tota' assets Ret1rn on e81it/

Re!#rn on !o!a$ a''e!'

T*is ratio &o)%ares 1n2a7o1ra6'/ o2 t*e in51str/0 Hig*er %ro2ita6i'it/ 'ea5s to 'o9er ret1rn on assets0 Re!#rn on To!a$ A''e!' H Ne! pro,i! a,!er !a4e'F To!a$ A''e!' <ear' -008 -00? -0# 0 ROA H$;?$0@$,$<0<$ K 11A59L #;;?##<@$,0;08- K 20A5L #---8H#@H;$;8-8 K 15A5L

INTERPRETATION T*e ret1rn on tota' assets te''s 1s *o9 e22i&ien&/ assets *a7e 6een 1se5 in &ar7ing in&o)e0 Hig*er is t*e ratio3 *ig*er 9i'' 6e t*e %ro2ita6i'it/ o2 organi(ation0 So MIDAS ret1rn on tota' assets is satis2a&tor/ t*o1g* it is 2'1&t1ating0

Re!#rn on EK#i!y
T*is ratio te'' 1s t*e &ar7ing %o9er on s*are *o'5ers 6oo+ 7a'1e in7entor/ J is 2re81ent'/ 1se5 in &o)%aring t9o or )ore 2ir)s in as in51str/0 Re!#rn on eK#i!y H Ne! pro,i! a,!er !a4e'F Shareho$der' eK#i!y <ear -008 -00? -0#0 ROE H$;?$0 @#<$0$H-K 2A%0L #;;?##<@#-,8$0- K 105A9L #---8H#@ #-008,8K 101A8L

INTERPRETATION A *ig* ret1rn on e81it/ a2ter re2'e&ts t*e 2ir) a&&e%tan&e o2 strong in7est)ent o%%ort1nities J e22e&ti7e e>%ense )anage)ent0 Ho9e7er i2 a 2ir) *as &*osen to e)%'o/ a 'e7e' o2 5e6t t*at is *ig* 6/ in51str/ stan5ar5s ass1)ing e>er&ise 2inan&ia' ris+0

COMMON SI@E ANA2<SIS

VERTICA2 ANA2<SIS
MT*e ter) 7erti&a' ana'/sis re2ers to a stati& )eas1re t*at is 2re81ent'/ 1se5 in re2erring to ratios 2or one /ear 2ig1res or 2or one /ear o2 a&&o1nting %erio50 T*ese ana'/ses &an 6e &o)%are5 o7er a n1)6er o2 /earsN0

MIDAS )a$an*e Shee!' 3or !he year 2007- 2008 2010 VERTICA2 ANA2<SIS Dr#pee' in !ho#'and'E A''e!': Tan&i.$e ,i4ed A''e!': Opera!in& A''e!' Capi!a$ =orB in Pro&re'' a! *o'!A In!an&i.$e ,i4ed A''e!': 2on& !erm in(e'!men a! *o'! #0<$ #0-< 00,0 #0<$ #0-? -$0<#0,< -$0?$ 00,, -000? 00$8 2007 DLE 2008 DLE 2010 DLE

2on& !erm Depo'i! N Prepaymen!' 2on& !erm $oan' C#rren! A''e!': S!ore N Spare' S!o*B in !rade Trade de.!' 2oan' N ad(an*e' Trade depo'i! N 'hor! !erm prepaymen!' O!her re*ei(a.$e' Ta4a!ion paymen!' $e'' pro(i'ion' Ca'h N .anB .a$an*e In!erpre!a!ion

;0;0 00<$

-0;00<8

-08H <H0-$ ;0;; #0;H #00< -0<?0<8 #00$

-0H;,0;8 ;08? #00, #0<; ;0;; $00< H0$;

#0$; -H0#0 -0,< #0<, #00$ ;0,$ -00 ;00<?

In &a'&1'ating t*e 7erti&a' ana'/sis o2 MMIDAS P7t Lt5D3 tota' assets *as 6een ta+en as 6ase 2ig1re J a'' ot*er ite)s *a7e 6een 5i7i5e5 6/ tota' assets3 to s*o9 t*e %er&entage o2 t*at ite) to tota' assets0 So 2ro) t*is ana'/sis3 I see t*at 2IA)I2ITIES N SHARES HO2DERS EG;IT<:

Share Capi!a$ N Re'er(e' Share Capi!a$ T*e s*are &a%ita' 9as #00#?L in -0083 9*i&* )eans t*at &o)%an/ 'a&+s &as* to )eet its 5e6ts0 It *as 'itt'e in&rease5 in -00? 61t in /ear-0#0 it *as again re51&e50 Re'er(e' T*e reser7es o2 &o)%an/ 9ere in&reasing in %re7io1s t9o /ears3 9*i&* 9as goo5 2or t*e &o)%an/ in %a/ing o2 its 5e6ts0 B1t in /ear -0#0 t*e reser7e *as 5e&rease5 an5 it re51&e t*e &o)%an/Ds a6i'it/ to %a/ its 5e6ts0 ;nJappropria!ed Pro,i! T*e 1n a%%ro%riate5 %ro2it o2 &o)%an/ 9as ,0<,L in -008 so it 9as 6etter 2or &o)%an/ to in&rease it0 B1t again in -00? J -0#0 it *as 5e&rease5 t*at is not goo5 2or t*e &o)%an/0 S#rp$#' on Re(a$#a!ion o, ,i4ed A''e!' T*e s1r%'1s 9as 5e&reasing o7er ti)e3 so it 9as goo5 1% to so)e e>tent 2or &o)%an/0 2ia.i$i!ie' a&ain'! A''e!' S#.Oe*! !o 3inan*e 2ea'e T*ese 9ere a'so 5e&reasing so t*ese 9ere goo5 2or &o)%an/0 Be&a1se t*is 'ia6i'it/ is re51&ing an5 t*is 9i'' 6e res1't in so'7en&/ o2 &o)%an/0 So In -00? J -0#0 t*ere 9ere no 'ia6i'ities against assets s16Fe&t to 2inan&e 'ease0 DE3ERRED 2IA)I2ITIES De,erred Ta4a!ion N S!a,, ReK#iremen! T*ese 9ere 5e&reasing o7erti)e so t*ese 9ere resort in greater %ro2ita6i'it/ o2 t*e &o)%an/0 T*e )aFor reason 2or a 5e&rease )a/ 6e t*at t*e &o)%an/ is tr/ing to in&rease its reser7es3 so t*at &o)%an/ &an %a/ its 5e6ts at t*e ti)e 9*en it rises0

C#rren! 2ia.i$i!ie' A'' t*e &1rrent 'ia6i'ities o2 &o)%an/ 9ere 5e&reasing e>&e%t t*e a&&r1e5 'ia6i'ities 9*i&* 9ere in&reasing in -0080 T*e 6asi& reason 2or a 5e&rease in 'ia6i'ities )a/ 6e t*at 'ong ter)s as 9e'' as s*ort ter) 'oans o2 t*e &o)%an/ are 'ess0

Hen&e3 in o7er a'' sense3 9e &an sa/ t*at 'ia6i'ities are on 5e&reasing %art J assets are on in&reasing tren53 a't*o1g*3 so)e o2 t*e &1rrent assets s1&* as &as* J Ban+ 6a'an&e 9ere 5e&reasing 61t it *as 'itt'e in&rease50 T*e )ain reason 2or a 5e&rease in t*ese assets )a/ 6e t*at 'ess assets are in %rogress as 9e'' as t*e 5e)an5 o2 so)e %ro51&ts is 5e&reasing 51e to 2'1&t1ations in %ri&es0 A''e!' Tan&i.$e 3i4ed A''e!' Opera!in& A''e!' T*e o%erating assets o2 &o)%an/ 9ere -$0<-L in -0083 -$0?$L in -00? J -000?L in -0#00B/ ana'/sing t*ese 2ig1res0 I &an sa/ t*at o%erating assets o2 &o)%an/ 9ere in&rease5 in -00?361t 5e&rease5 in -0#00T*e 6asi& reason 2or a 5e&rease in o%erating assets in -0#0 )a/ 6e t*e terrorist atta&+ on 9or'5 tra5e &entre t*at *a7e a%%eare5 in t*at /ear0 Capi!a$ 1orB in Pro&re'' T*e &a%ita' 9or+ in %rogress o2 t*e &o)%an/ 9as in&reasing o7er t*e n1)6er o2 /ears3 so it 9as goo5 2or &o)%an/0 It 9as 5e&rease5 6/ in -00? 61t 51e to t*e goo5 )anage)ent %o'i&ies it again in&rease5 in t*e /ear -0#00 In!an&i.$e 3i4ed A''e!' 2on& Term In(e'!men! T*e 'ong ter) in7est)ent o2 &o)%an/ 9as #0<$L 6ot* in -008 J -00? J#0-? in -0#00 As it in5i&ates t*at in7est)ent o2 t*e &o)%an/ 9as goo5 in t*e %re7io1s /ears 61t it 5e&rease in t*e /ear -0#00T*e )ain &a1se 2or a 5e&rease in 'ong ter) in7est)ent in -0#0 )a/ 6e t*e %o'iti&a' insta6i'it/ so 6e&a1se o2 t*is3 t*e &o)%an/ 9as in7esting 'ess in 61siness0 2on& Term Depo'i! N Prepaymen! As &o)%an/Ds %ro2ita6i'it/ is o2 )aFor &on&ern 2or t*e &re5itors an5 t*e 'ong ter) 5e%osit J %re%a/)ents o2 t*e &o)%an/ 9as in&reasing o7er ti)e3 9*i&* is a goo5 sign 2or &o)%an/Ds %ro2ita6i'it/0 In -00? it 9as in&rease5 6/ #0H<L 2ro) t*e %re7io1s /ear0 2on& Term 2oan' T*e 'ong ter) 'oans o2 &o)%an/ 9ere 00,0L in -008 an5 in -00? it 9as 5e&rease5 to 00<$L0 T*is s*o9s t*at &o)%an/Ds 'ong ter) 'oans are 5e&reasing0 B1t in t*e /ear -0#0t*er is a s'ig*t in&rease in t*e 'ong ter) 'oan o2 t*e &o)%an/ an5 t*ese are 00<8L0

C;RRENT ASSETS S!ore' N Spare' T*e stores J s%ares o2 &o)%an/ 9ere -08HL in -0083 -0H-L in -00? J#0$;L in-0#00 In -0#0 stores J s%ares 5e&rease5 51e to 2inan&es %ro6'e)s 9*i&* not a *ea't*/ sign 2or &o)%an/0 S!o*B in Trade T*e sto&+ in tra5e 9as )ore in -008 as &o)%are5 to ot*er t9o /ears so it 'ea5e5 to t*e %ro2ita6i'it/ o2 &o)%an/0 T*e )ain reason 2or an in&rease in sto&+ tra5e )a/ 6e t*at 2e9er assets 9ere 1se5 2or &arr/ing o1t t*e %ro51&tion 61t in -0#0 J -0#0 )ore assets 9ere 1se5 so it starte5 5e&'ining again0 Trade De.!' T*e tra5e 5e6ts 9ere a'so t*e re&ei7a6'es o2 t*e &o)%an/ J it 9as in&reasing o7er ti)e0 B1t it 5e&rease5 in -0#00So it is goo5 2or &o)%an/0 As t*e in7est)ent is 'o9 so t*e &o)%an/ is gi7ing &re5it to its &1sto)ers so t*at &ost &an 6e re&o7ere5 soon0 2oan' N Ad(an*e' Loans J a57an&es 9ere 5e&reasing in %re7io1s t9o /ears 61t in -0#0&o)%an/Ds 'ong ter) 'oan an5 a57an&es *a7e in&rease5 as &o)%are5 to ot*er t9o /ears so it is not a *ea't*/ sign 2or &o)%an/Ds %ros%erit/0 Be&a1se t*e 5e6ts o2 t*e &o)%an/ *as in&rease5 5e&reasing0 Trade Depo'i!' N Shor! Term Prepaymen!' T*e tra5e 5e%osits J s*ort ter) %re%a/)ent 9ere in&rease5 in -00? as &o)%are5 to t*e %re7io1s /ear3 9*i&* )eans t*at t*e &o)%an/ *a5 eno1g* &as* to )eet its 5e6ts0 B1t it s155en 5e&rease5 in-0#00 O!her Re*ei(a.$e' T*e re&ei7a6'es o2 t*e &o)%an/ 9ere-0<-L in -0083 ;0;;L in -00? an5 ;0,$L in-0#00T*ese 9ere in&reasing 9*i&* s*o9s t*at t*e &o)%an/ is gi7ing &re5it to its &1sto)ers3 in or5er to generate 21n5s 2or &arr/ing o1t t*e o%erations0 Ta4a!ion Paymen!' $e'' Pro(i'ion T*ese 9ere a'so on in&reasing3 9*i&* resorte5 in in&rease5 %ro2ita6i'it/ o2 &o)%an/3 61t in -00? J-0#0 it 9as 5e&rease5 6/ as &o)%are5 to -008 51e to 9ea+ %ro2ita6i'it/0

Ca'h N )anB )a$an*e T*e &as* J 6an+ 6a'an&e 9as #00$L in -0080 It 9as 5e&reasing o7erti)e so it 9as not goo5 2or &o)%an/ 6e&a1se it re51&e5 t*e so'7en&/ o2 t*e &o)%an/0 B1t 51e to &as* re&ei7e5 2ro) re&ei7a6'es it in&rease5 in -00? !H0$;L" an5 in-0#0 !;00<?L" an5 &o)%an/ *as )ore &as* an5 6an+ 6a'an&e0

MIDAS Pro,i! and 2o'' A**o#n!' 3or !he year 2007- 2008 N 2010 VERTICA2 ANA2<SIS Dr#pee' in !ho#'and'E 2007 DLE ADS Co'! o, Ad' Tradin& pro,i! Admini'!ra!ion N Se$$in& E4pen'e' Opera!in& pro,i! O!her in*ome 3inan*ia$ e4pen'e' A#di!or' rem#nera!ion 1orBer' =e$,are ,#nd' 1orBer' pro,i! par!i*ipa!ion 3#nd' Pro,i! .e,ore !a4a!ion N Re'!r#*!#rin& *o'! Re'!r#*!#rin& *o'! Pro,i! a,!er re'!r#*!#rin& *o'! Ta4a!ion Pro,i! a,!er !a4a!ion #00 HH0< --0,< #;0?< 80,H 00#8 #0-H 000; 00#00;H00 00?8 $00-00H ;0?< #00< ;08$ $0,; 2008 DLE #00 H,00< -<0?, #;0-$ ##0$8 00-# 00$? 000< 00-# 00,$ #00< 2008 DLE #00 H;0-# -$0H? #<0H, #-00< 00H0 00?H 000, 00-00,# #00$ #0#; ?0,;0<# $0##

INTERPRETATION

In &a'&1'ating 7erti&a' ana'/sis o2 %ro2it J 'oss a&&o1nts3 A5s are ta+en as 6ase an5 a'' ot*er ite)s are 5i7i5e5 6/ t*e A5s 9*i&* s*o9 t*e %er&entage o2 t*at ite) to t*e A5s0 So 2ro) 7erti&a' ana'/sis3 I )a+e t*e 2o''o9ing inter%retations o2 5i22erent ite)0 Sa$e' T*e A5s o2 &o)%an/ 9as #00L in ea&* /ear t*at )eans &o)%an/ so'5 a'' t*e t*ings t*at it )a5e 9it* a %arti&1'ar %erio5 o2 ti)e so it is a *ea't*/ sign 2or &o)%an/Ds %ros%erit/0 Co'! o, Sa$e' T*e &ost o2 A5s 9as HH0<,L in -0083 H,00<L in -00? JH;0-# in -0#00 T*e &ost o2 A5s 9as 5e&reasing o7er ti)e an5 it s*o1'5 6e 'ess 6e&a1se %1r&*asing in 61'+s %ro7i5e5 e&ono)i&s o2 s&a'e to )an12a&t1rers0 Tradin& Pro,i! Tra5ing %ro2it o2 &o)%an/ 9as in&reasing an5 it 9as goo5 2or &o)%an/0 T*e 6asi& reason )a/ 6e t*at A5s are )ore 9*ereas &ost o2 A5s is 'ess o7er t*e /ear0 Admini'!ra!ion and Se$$in& E4pen'e' T*ese e>%enses 9ere in&rease5 in -008 61t start on 5e&reasing so t*ese 5o not %ro7i5e *ea't*/ sign 2or &o)%an/Ds %ros%erit/3 61t it 5oes )ean t*at t*e %osition o2 t*e &o)%an/ is not goo50 T*e 6asi& reason 2or a 5e&rease in t*ese e>%enses )a/ 6e t*e e22e&ti7e &ost &ontro' o2 t*e &o)%an/ o7er t*ese e>%enses0 Opera!in& Pro,i! N In*ome T*e %ro2its o2 &o)%an/ J ot*er in&o)e 9ere in&reasing an5 it )a/ 6e 51e to %ro%er &ost &ontro'0 T*is is a 7er/ *ea't*/ sign 2or t*e &o)%an/0 3inan*ia$ E4pen'e' T*e 2inan&ia' e>%enses o2 &o)%an/ 9ere 5e&reasing o7er ti)e so it is goo5 2or &o)%an/0 It )eans t*at t*e &o)%an/ *as e22e&ti7e &ost &ontro' o7er t*e e>%enses0 B1t in /ear -0#0 &o)%an/Ds 2inan&ia' e>%enses *a7e in&rease5 as &o)%are5 to %re7io1s /ear0 A#di!or>' Rem#nera!ion A15itorDs re)1neration is in&reasing o7er t*e /ear 61t t*ere is a 'itt'e in&rease e7er/ /ear 9*i&* *as no signi2i&ant e22e&t on t*e &o)%an/ %osition0

1orBer>' 3#nd' N Par!i*ipa!ion 3#nd'

T*ese 9ere in&reasing 9*i&* %ro7i5e5 a *ea't*/ sign 2or &o)%an/Ds gro9t*0 Be&a1se 9*en t*ese 21n5s 9o1'5 raise t*en )ore 9or+ers 9o1'5 satis2ie53 an5 t*en %ro51&ti7it/ o2 t*e &o)%an/ 9o1'5 in&rease0 Pro,i! )e,ore Ta4a!ion N Re'!r#*!#rin& Co'! Bot* o2 t*ese 9ere goo5 6e&a1se t*ese are in&reasing o7er t*e /ear an5 it in&rease5 t*e %ro2ita6i'it/ o2 &o)%an/0 Ta4a!ion N Pro,i! a,!er Ta4a!ion Pro2it a2ter ta>ation 9as in&reasing 61t in t*e /ear -0#0 it *as 5e&rease5 51e to in&rease in t*e restr1&t1ring &ost0 Hen&e I &an sa/ t*at t*e &o)%an/ is e>er&ising e22e&ti7e &ost &ontro' o7er its o%erations J it is a'so *a7ing in&rease5 %ro2it o7er t*e /ears0

HORI@ONTA2 ANA2<SIS
MIDAS )a$an*e Shee! HoriCon!a$ ana$y'i' 3or !he year 2007- 2008 N 2010 HORI@ONTA2 ANA2<SIS Dr#pee' in !ho#'and'E 2007 SHARE CAPITA2 AND RESERVES I''#ed- '#.'*ri.ed and paid #p #00 *api!a$ Re'er(e' #00 Inappropria!e pro,i! #00 S;RP2;S N REVA2;ATION #00 O3 3I:ED ASSET' REDEEMA)2E CAPITA2 2on& !erm ,inan*e #nder marBJ #00 #p arran&emen! 2ia.i$i!ie' a&ain'! a''e!' '#.Oe*! #00 !o ,inan*e $ea'e DE3ERRED 2IA)I2ITIES De,erred !a4a!ion S!a,, re!iremen! .ene,i!' C;RRENT 2IA)2ITIES C#rren! ma!#ri!y o, redeema.$e *api!a$ #00 #00 #00 0 2008 2010

#00 #0# <; ?8

#00 #000$ -$ ?H

;; 0

$$ 0

#<# $; ?$ 0 $-

88 ?0 8? 0 0

C#rren! ma!#ri!y o, $ia.i$i!ie' #00 a&ain'! a''e!' '#.Oe*! !o ,inan*e $ea'e 3inan*e #nder arran&emen! marBJ#p #00

;0 $$ ;-# 0

80< #0H -;$ 0

Credi!or'- a**r#ed and o!her #00 $ia.i$i!ie' Di(idend' CONTINGENC<N COMMITMENT #00 0

In!erpre!a!ion A'' ite)s are 5e&reasing e>&e%t reser7e &a%ita3 ot*er 'ia6i'ities an5 5i7i5en50 T*ere is no goo5 %oint in *ori(onta' ana'/sis 2or &o)%an/0 It 5o not s*o9ing goo5 %osition o2 &o)%an/0 B1t as 'ia6i'ities are a'so 5e&reasing e>&e%t ot*er 'ia6i'ities its s*o9ing goo5 2or &o)%an/ 61t not 2ro) t*e assets si5e an5 &as*0 Reser7es o2 t*e &o)%an/ in&rease in -00? 61t a'so 2a'' in -0#0 9it* 0<0 Ina%%ro%riate %ro2it a'so 5e&rease in -00?0an5 -0#0 9it* *1ge a)o1nt 9*i&* is not goo5 2or &o)%an/0 S1r%'1s an5 re7a'1ation o2 2i> assets a'so 5e&rease in -00? it 6e&o)es ?8 an5 9it* t*e )ore 2a'' in -0#0 it 6e&o)es ?H0 Long ter) 2inan&e 1n5er )ar+ 1% arrange)ent 5e&rease 2ro) #00 to ;; in -00? 61t in&rease in -0#0 9it* $$0 'ia6i'ities against assets s16Fe&t to 2inan&e 'ease 5e&rease in -00? an5 -0#0 ti'' to (ero0 De2erre5 ta>ation in&rease in -00? 9it* #<# an5 5e&rees in -0#0 to t*e 880 C1rrent 'ia6i'ities 5e&rease in -00? to t*e ?$ an5 )ore 5e&rease in -0#0 to t*e 8? so it is 6ene2i&ia' 2or &o)%an/0 2inan&e 1n5er )ar+ 1% arrange)ent 5e&rease 7er/ *ig* in 6ot* /ears0 Di7i5en5 in&rease 7er/ *ig* in -00? to t*e ;-# an5 5e&rease in -0#0to t*e -;$ a)o1nt0

MIDAS In*ome S!a!emen! HoriCon!a$ ana$y'i' 3or !he year 2007- 2008 N 2010 2007 DLE Sa$e' Co'! o, 'a$e' Tradin& pro,i! Admini'!ra!ion N Se$$in& e4pen'e' Opera!in& pro,i! O!her in*ome 3inan*ia$ E4pen'e' A#di!or' rem#nera!ion 1orBer' =e$,are ,#nd' 1orBer' pro,i!' par!i*ipa!ion ,#nd Pro,i! .e,ore !a4a!ion N re'!r#*!#rin& *o'! Re'!r#*!#rin& *o'! Pro,i! .e,ore !a4a!ion N a,!er re'!r#*!#rin& *o'! Ta4a!ion Pro,i! a,!er !a4a!ion
100 100 100 100 100 100 100 100 100 0 100 100 100 100 100

2008 DLE
105 102 346 100 144 123 143 57 34 0 187 182 90 157 0

2010L
103 97 122 109 145 395 150 78 167 0 188 164 124 157 118

In!erpre!a!ion Sa$e' T*e A5s o2 &o)%an/ 9ere in&reasing in -008 J -0#0 an5 sa'es in&rease0 In -0083 t*e A5s o2 t*e &o)%an/ 5e&rease5 to -?0?HL J it in5i&ate5 t*at 7o'1)e o2 t*e &o)%an/ 9as going 5o9n0 In -0#0 it *as a'so 5e&rease5 to -0;, L0 Co'! o, 'a$e' T*e &ost o2 A5s 9as greater t*an A5s %ro2it o2 &o)%an/ in -00? J 5e&rease -0#0 it )a/ 6e 51e to Admini'!ra!ion N Se$$in& E4pen'e' T*e se''ing J a5)inistration e>%enses 9ere 'o9 in -008 an5-00? 9*i&* )eans t*at &o)%an/ *as 6etter &ontro' o7er &ost J it 9as goo5 2or &o)%an/0 61t in /ear -0#0 t*ese *a7e s'ig*t'/ in&rease 51e to so)e 1ne>%e&te5 e>%enses0 Opera!in& Pro,i! T*e o%erating %ro2it o2 t*e &o)%an/ is in&reasing o7er t*e /ear an5 it is a *ea't*/ sign 2or &o)%an/ t*at a2ter )eeting &ost J se''ing e>%enses t*e &o)%an/ 9as earning )ore %ro2it 61t in -0#03 &o)%an/Ds %ro2it *as in&rease5 to a 'itt'e 61t it 9as again goo5 2or t*e 21t1re %ros%e&ts o2 &o)%an/0 O!her In*ome T*e ot*er in&o)e o2 t*e &o)%an/ 9as )1&* 5e&rease5 in -008 51e to 5e&rease in A5s et&0 61t in t*e 2o''o9ing /ear &o)%an/Ds in&o)e *as in&rease5 to a greater e>tent t*at is a goo5 sign 2or t*e &o)%an/0 Co)%an/ &an in7est t*is a)o1nt in t*e 61siness an5 &an earn )ore %ro2it0 3inan*e E4pen'e' De&rease5 in 2inan&ia' e>%enses in -00? an5 -0#0 9as 51e to A#di!or' Rem#nera!ion T*e a15itorDs re)1neration 9as 5e&reasing in -00? 6e&a1se a 5e&rease in o%erating assets an5 A5s et&0 61t in -0#0 it starte5 to in&rease again0 1orBer>' 1e$,are N Par!i*ipa!ion 3#nd T*ese 9ere in&reasing o7erti)e0 So it 9as not goo5 2or &o)%an/0 It 9as ne&essar/ 2or &o)%an/ to in&rease t*ese 21n5s to a&ti7ate t*e e)%'o/ees0 In -00? &o)%an/ &*ange5 its %o'i&/ an5 it *as in&rease5 t*ese 21n5s 9ere satis2ie5 in t*at /ear0 Pro,i! )e,ore Ta4a!ion N Re'!r#*!#rin& Co'!

Pro2it 6e2ore ta>ation 9as in&rease5 in -00? 51e to 5e&rease5 in ta> J 51e to &*ange in ta> rates0 B1t it again in&rease5 in -0#0 51e to 5e&rease in ta> an5 in t*e in&rease5 51e to 5e&rease in 9or+erDs %arti&i%ation 21n5s0 Pro,i! a,!er !a4 N Re'!r#*!#rin& Co'! Pro2it 9as in&reasing 51e to restr1&t1ring &ost 61t as t*ere 9as no restr1&t1ring &ost in -00? t*e &o)%an/Ds %ro2it 9as in&rease5 61t ion t*e /ear -0#0 %ro2it 9as 5e&rease5 51e to restr1&t1ring &ost0 Ta4a!ion Ta>ation 9as in&rease5 in -00? to an5 again 5e&rease in -0#0 Pro,i! a,!er Ta4a!ion Pro2it a2ter ta>ation in&rease5 in t*e /ear -00? J 5e&rease in -0#0 51e to 5e&rease5 in sa'e 61t it 9as goo5 in t*e /ear -00? 51e to *ig* A5s

My Responsibilities
I trie5 to Learne5 MGenera' Do&1)entationN 2or 2inan&ing T*e 51ties t*at I %er2or)e5 an5 t*e t*ing I 'earne5 ea&* 5a/ are gi7en )e 6/ )/ s1%er7isor0 I Learne5 6asi& o%erations0 I Learne5 *o9 to )a+e entries0 I Ma5e 6a'an&e s*eet an5 entries0 I Ma5e In&o)ing an5 O1tgoing &as* 2'o9s o2 &o)%an/0 I Ma5e entries in t*e Da/ Boo+0 I Learne5 6asi&s So2t9are S/ste) I Atten5e5 %*one &a''s0 I Atten5e5 &1sto)er in81iries0 I Learne5 to Ca'&1'ate Interest on 5e6ts0 I 9as assign to 9rite o22 assets I C*e&+e5 t*e 81antit/ o2 %1r&*ase5 goo5sA I C*e&+e5 rates o2 %1r&*ase5 goo5s0

I )a5e a&&o1nt 2or 5e%re&iation o2 2i>e5 assets: I )a5e a&&o1nt 2or a&&r1e5 e>%enses I 9as assigne5 to )a+e sa'aries o2 e)%'o/ees0 I 9ent 9it* s1%er7isor 2or negotiations 9it* &re5itor0 I 9as assigne5 to 5o *ori(onta' an5 7erti&a' ana'/sis an5 %resent its 2in5ing in 5e%art)ent I )a5e ratios an5 t*en ana'/(e5 t*e)0 I a'so %re%are5 t*e 5o&1)ent o2 ratios an5 5is&1s t*e) 9it* )anager t*at it *as 7er/ 1% an5 2a''s0 I trie5 o 'earn t*e so2t9are 9*i&* 9as 1sing 6/ t*e &o)%an/0 I *e'%e5 in )a+ing entries

My pra*!i*a$ e4perien*e
61siness organi(ations 6e&a1se 9it*o1t 2inan&e3 t*ere is not*ing to %'an an5 organi(e3 5ire&t3 Finan&e is 6eing &onsi5ere5 as t*e 'i2e 6'oo5 o2 )o5ern 61siness an5 %'a/s a +e/ ro'e in a&ti7ate an5 &ontro'0 OFinan&ia' )anage)ent is a set o2 a&ti7ities 9*i&* are &on&erne5 9it* t*e a&81isition o2 21n5s an5 2in5ing o1t t*e 6est 1ses 2or t*ese 21n5s0O T*1s3 2inan&e is a st15/ o2 re7en1es an5 e>%en5it1res o2 an in5i7i51a' or organi(ation0 T*is )eans t*at 2inan&e 5ea's 9it* raising o2 21n5s 2or &1rrent re81ire)ents0 So3 9e &an sa/ t*at a'' t*e 5e%art)ents3 se&tions an5 e7en a sing'e tas+ &anPt 6e &o)%'ete5 e22e&ti7e'/ 9it*o1t 2inan&e0 T*ere2ore3 a'' t*e 5e%art)ents 5e%en5 1%on 2inan&e 5e%art)ent0 Mi5as *as itPs o9n Finan&e De%art)ent in its %re)ises0 4*i'e t*is 5e%art)ent is *ea5e5 6/ Finan&e Manager0 4*i'e Finan&e Manager is in7o'7e5 in t*e 2inan&ia' %'anning3 21t1re 2ore&asting o2 2inan&ia' nee5s an5 raising 21n5s0 D1ring )/ interns*i% in Mi5as I 9or+e5 in 2inan&e 5e%art)ent s1&&ess21''/ &o)%'ete5 a'' t*e tas+@51ties t*at 9ere assigne5 to )e0 D1ring )/ interns*i% re%ort I 'earne5 5i22erent t/%es o2 entries 9*i&* t*e/ 1se in t*eir o22i&e to )a+e a&&o1nts0 T*e/ 9or+ in so2t9are 9*i&* 9as 61i'5 in an5 5o a'' t/%e o2 transa&tion an5 t*eir i)%a&t on ea&* si5e0 In a&&o1nt 5e%art)ent 1n5er t*e s1%er7ision o2 &on&erne5 o22i&ers3 I &a)e to +no9 5i22erent t/%e o2 7o1&*ers 6eing %re%are5 an5 t*eir %ro&ess o2 %re%aration0 =o1&*ers are 9ritten e7i5en&e o2 an/ 61siness transa&tion0 T*e 5i22erent t/%e o2 7o1&*ers 6eing %re%are5 6/ t*e

a&&o1nt 5e%art)ent o2 Mi5as0 So 2or t*e %roo2 o2 transa&tion t*e/ )a5e t*e 7o1&*ers I 'earne5 *o9 t*e/ 9ere iss1ing an5 1sing t*e)0 I a'so 'earne5 t*at *o9 t*e/ 5ea' 9it* 6an+s an5 *o9 t*e/ &re5ite5 6/ 6an+s0 4*en interest an5 'oan a)o1nt is %ai5 to 6an+3 it is t*e 6an+ing 5e%art)ent3 9*i&* &a'&1'ates t*e interest a)o1nt 51e on 0A't*o1g* interest s*eet is sent 6/ 6an+ 61t it is re&on&i'es 6/ t*e 6an+ing 5e%art)ent0 T*e interest a'so &a'&1'ate5 6/ &o)%an/ 2inan&ia' s1%er7isor 9*i&* is )ore e22e&ti7e to +no9 t*at 9*at interest ratio is0 4*en t*e/ re&ei%t &as* 2ro) t*ere &1sto)ers t*e/ a'so )a+e t*e 7o1&*er0 T*ese t/%es o2 7o1&*ers are %re%are5 9*en t*e &as*ier on 6e*a'2 o2 t*e )anger re&ei7e it0 Ho9e7er3 t*ese t/%es o2 7o1&*ers are s)a'' in 81antit/0 On re&ei%t o2 &as*3 &as*ier %re%are5 t*e &as* re&ei7e5 s'i%0 A&&o1nt o22i&er %re%ares 7o1&*er on t*e 6asis o2 &as* re&ei%t %re%are5 6/ t*e &as*ier0 In or5er to 6oo+ t*e transa&tion t*e/ %asse5 t*e entr/ in t*e 6oo+s0 T*e ti)e 9*i&* I s%ent in 2inan&e 5e%art)ent to 1n5erstan5 t*e &as* 2'o9 o2 t*e 5e%art)ent0 T*e )ain %1r%ose o2 t*e 2inan&e 5e%art)ent is ens1ring t*e a7ai'a6i'it/ o2 t*e 21n5s 2or o%eration an5 6est 1ti'i(ation o2 a7ai'a6'e 21n5s0 Finan&e )anger %re%ares 5ai'/ &as* 2'o9s state)ent in or5er to 5eter)ine nee5s an5 1ti'i(ation o2 21n5s0 A 9ee+'/ %roFe&te5 &as* 2'o9s state)ent is a'so %re%are5 in or5er to 5eter)ine t*e nee5 o2 t*e &o)ing 9ee+0 An a&&o1nt o22i&er %re%ares state)ent o2 a'' t*e 6an+s an5 'ist o1t t*e o1tstan5ing entries0 He t*en tra&es t*e reason 2or t*ese entries an5 %1t 6an+ re&on&i'iation on t*e ta6'e o2 2inan&e )anager0 On re&ei%t o2 6an+ state)ent t*e )anager %re%ares &as* 2'o9 state)ent an5 %resents it to t*e 2inan&e 5ire&tor 2or 21t1re a&tions0 T*e )ain %1r%ose o2 5e%art)ent is to )aintain t*e 5esira6'e 'e7e' o2 %1r&*ase3 so t*at i5ea' 21n5s &an st1&+ 1% in s*a%e o2 *ea7/ %1r&*ase or a %osition not arise0 T*e/ %re%are t*e genera' 5o&1)entation 2or 2inan&ing in 9*i&* t*e/ s*o9 t*eir &re5i6i'it/0 I2 t*e 5o&1)entation is %re%are5 7er/ 9e'' an5 trie5 to a&&o)%'is* it 9it*o1t an/ )ista+e0 On te 6e*a'2 o2 7er/ 9e'' %re%are5 5o&1)entation )ost'/ t*e get &re5it 2ro) t*e 6an+0 Most'/ I 5i5 9*at 9*i&* )/ s1%er7isor to'5 )e to 5o0 I a'9a/s 9ait 2or *is instr1&tion an5 t*en 5o t*at *e sai5 to )e0 4it* t*e *e'% o2 t*e) I 'earne5 t*e 6asi& o%erations o2 61siness 9*i&* 9ere %er2or)ing 6/ t*e)0 T*e/ 5o 5a/ to 5a/ a&ti7ities an5 a'9a/s to'5 )e *o9 to 5o it0 4it* t*e *e'% o2 t*e) I 'earne5 t*e 6asi& entries 9*i&* 9ere )a5e 6/ t*e) in 5a/ to 5a/ a&ti7ities0 T*e/ 1se so2t9are 2or )a+ing entries 61t t*e/ a'so 1se 6oo+ re&or5 an5 9riting entries on 6oo+ so )ost'/ )/ s1%er7isor to'5 )e t*e 9a/ to )a+e entries in t*e register0 4it* t*e %assage o2 ti)e *e on'/ to'5 )e t*e a)o1nt an5 9*ere to )a+e entr/ an5 5o it o9n 9a/0 I )a5e t*e entries in 6a'an&e s*eet 9it* t*e *e'% o2 )/ s1%er7isor0 He a'so gi7e )e so)e ro1g* 5ata to )a+e 6a'an&e s*eet 2or )/ %ra&ti&ing0 On )/ )ista+es *e 5ire&te5 )e t*e rig*t 9a/ to )a+e entries in 6a'an&e s*eet 51ring %ra&ti&a' 9or+0 So it *e'%e5 )e a 'ot to 1n5erstan5 %ra&ti&a' 9or+0 I 9as assigne5 to 9rite t*e &o)%an/ &as* 9i&* 9ere re&ei7e5 an5 o1tgoes0 I 5ai'/ %re%are net in2'o9 an5 o1t2'o9 o2 &as*0 For t*e e>%ense t*e e)%'o/ees ta+e )one/ 2or an/ o1tgoing 9or+ &o)%an/ so I 9as a'so assigne5 to &*e&+ an5 )a+e entries o2

t*e)0 )ost'/ in t*e a6sen&e o2 )/ s1%er7isor I %i&+e5 t*e %*one &a''s an5 gi7e t*e ans9er to )/ s1%er7isor0 I a'so trie5 )/ 6est to 'earn t*e so2t9are 9*i&* is 6eing 1se5 6/ t*e) 61t I 5i5nDt 'earne5 &o)%'ete'/ 6e&a1se I 5o not *a7e 21'' e>&ess to t*at &o)%1te0 T*at is on'/ 1se5 6/ )/ s1%er7isor t*atDs 9*/ *e )ost'/ 6rie2 )e a6o1t t*at0 I a'so too+ t*e in81ir/ a6o1t t*at &1sto)er 9*i&* re&ei7a6'es 9ere to near to &a''0 I a'so s1ggest t*e) to &a'' t*e) 2or &o''e&tion o2 )one/0 T*ere &1sto)ers are 7er/ goo5 an5 *a7e re%1tation t*atDs 9*/ t*e/ gi7e t*ere re&ei7a6'es on ti)e I 9as a'so assigene5 to &*e&+ o1t t*e interest rate on 5e6ts0 I &a'&1'ate5 it an5 ga7e it to )/ s1%er7isor t*en *e sai5 )e to a'so &o)%are it 9it* ot*ers &o)%an/ interest rate t*at eit*er o1r 5e6ts interest is )ore t*en or not0 I a'so &a'&1'ate5 t*eir &o)%etitors 5e6ts interest rate 9*i&* 9as *ig* o2 t*r &o)%etitor0 Be&a1se t*e &o)%etitors are 1sing a 6ig %ortion o2 5e6t 9*i'e it is 1sing s*are &a%ita' to t*e %ersons 9*i&* are *ea7/ in7estors an5 t*e re'ati7es o2 G*1'a) A+6er0 I a'so &*e&+ o1t t*e %ri&es o2 5i22erent t*ings 9*i&* 9ere nee5 to 6e %1r&*ase5 an5 9rite t*e) in t*e a&&o1nt0 I 5ai'/ %re%are5 t*e 5i22erent entries in )/ *an5 6oo+ an5 at t*e en5 &*e&+ t*e) to )e s1%er7isor0 I a'so &a'&1'ate t*e 5e%re&iation o'5 2i> assets 9*i&* 9ere in t*e &o)%an/0 I a'so %re%are5 t*e ratio o2 t*e &o)%an/ 9*i&* is t*e )ost o'5 age te&*ni81e to +no9 a6o1t t*e &o)%an/ %osition an5 t*en %resent t*e) to )/ s1%er7isor0 I a'so 9ent 9it* s1%er7isor in )eeting 0 I 'earne5 t*at *o9 to 9or+ in organi(ation0 4e 5ai'/ 9ent 9it* %ro%er 5ressing 6e&a1se t*e 9*o'e sta22 &o)e in %ro%er 5ressing0 4*i&* *a5 a great i)%a&t on 1s0 T*e ti)e 51ration o2 interns*i% 9as 7er/ e22e&ti7e an5 I 2o1n5 a 'ot o2 t*ings to 'earn 9*i&* 9o1'5 *e'% )e to start )/ %ra&ti&a' &areer0

SA1AOAT ANA2<SIS
S4OT ana'/sis is 1se5 2or a15iting an organi(ation an5 its en7iron)ent0 It is t*e %art o2 strategi& %'anning 9*i&* *e'%s )anger to 2o&1s on )ain iss1es o2 organi(ations0 Strengt* an5 9ea+ness are t*e interna' %arts o2 organi(ations 9*i'e t*e o%%ort1nit/ an5 t*reats are e>terna' 2a&tor o2 organi(ations0 It is 5ee% st15/ to +no9 a6o1t t*e %ro6'e)s 9*i&* &an 6e 2a&es 6/ organi(ations in 21t1re or %resent sit1ation0

S!ren&!h
Finan&ia' strengt* is )ore i)%ortant 2or an/ organi(ation to its o%erations an5 2or 21t1re in7est)ent0 Strengt* is t*e interna' 2a&tor o2 t*e organi(ation 9*i&* se%arate its 2ro) its &o)%etitors an5 ga7e its strengt* in 21t1re an5 %resent0 It *as strong 6a&+gro1n5 s1%%orti7e 6/ G*1'a) A+6ar e>%ertise It *as a 81a'i2ie5 sta220 T*e/ &o7er t*e )aFor &1sto)er in Pa+istan Contin1o1s'/ 9inning a9ar5s o2 6est %er2or)an&e Nation9i5e o%erates its o%eration Ne9 an5 inno7ati7e 9a/s in a57ertising Con2i5en&e o2 t*e &1sto)er Gi7e 7a'1e to t*e %ro51&t o2 &1sto)ers 9it* goo5 a5s0 Goo5 2inan&ia' %osition in Pa+istan Ha7ing strong s*are *o'5ers

1eaBne''
4ea+ness is t*e interna' 2a&tor o2 t*e organi(ation0 ItDs 6ase5 on o1r e)%'o/ee3 te&*no'og/0 It s*o9s organi(ation &ore &o)%eten&/0 I2 o1r e)%'o/ees are &o)%etent t*en t*e/ gi7e t*e &o)%etiti7e a57antages to ot*ers0 La&+ o2 &oor5ination no &o))1ni&ation 6et9een t*e 5e%art)ents 51e to t*is t*e/ &annot a&*ie7e t*e goa's easi'/0 La&+ o2 &*e&+ an5 6a'an&e T*e/ are not %ro%er'/ gi7e re%orts at 5ai'/ 6asis0 D1e to t*is t*e/ &annot &ontro' t*e 5e%art)ent0 La&+ o2 Fo6 retain)ent0 Its t1rno7er rate is to *ig* 6e&a1se sa'ar/ is to 'o9 an5 t*e/ &annot gi7e t*e in&enti7e to e)%'o/ee0 No trans%ortation gi7en to e)%'o/ee No trans%ortation 2a&i'it/ gi7en to e)%'o/ee an5 no trans%ortation &*arges gi7en to e)%'o/ee0

Threa!'
To5a/Ds is t*e te&*no'ogi&a' era0 T*e )ain t*reat o2 t*e organi(ation is ra%i5'/ &*ange t*e te&*no'og/ an5 t*e nee5s an5 9ants o2 t*e &1sto)ers is a'so ra%i5'/ &*ange0 C1sto)er 2o&1s on t*e C1a'it/ an5 t*e %ri&e sensiti7it/0 Pa+istani &1rren&/ is reg1'ar'/ 5e7a'1e5 t*en t*e ot*ers0 Po'iti&a' insta6i'it/ In&reasing n1)6er o2 &o)%etitor Ta>ation intro51&es on ser7i&es0 Attra&ting t*e &'ient 6/ ne9 entrant0 De&reasing in a5s 5e)an5 51e to in&rease in %ri&es0

Oppor!#ni!ie'
In Pa+istan t*e )aForit/ o2 %eo%'e 1se5 t*e e'e&troni&s or 5igita' )e5ia an5 organi(ation 1se5 t*is )e5ia to gi7e t*e a9areness to %eo%'e an5 gain t*e )ar+et s*are0 Large 9or+s*o% 2or training its e)%'o/ees It *as &o)%etiti7e %osition 6e&a1se o2 nation9i5e o%eration0 In&reasing no0 o2 &o)%anies an5 6ran5 re&ognition In&reasing t*e tren5 o2 5igita' )e5ia0 In&reasing t*e 5e)an5 o2 a5s 51e to in&rease 6ran5 integration0 Mo7ing into ne9 )ar+et to i)%ro7e t*e %ro2it0

RECOMMENDATION
Fro) t*e C1ant1) o2 t*e %ro2it an5 its 2inan&ia' 5ata it &an 6e easi'/ F15ge5 t*at MIDAS is %er2or)ing 9e''0 Its &1sto)ers are gro9ing 5a/ 6/ 5a/ an5 so its %ro2ita6i'it/0 T*e &ontro''ing 6o5/ is res%onsi6'e 2or t*e %ro51&ti7e %er2or)an&e o2 t*e Co)%an/0 Fo''o9ing are )/ o6ser7ation an5 s1ggestion to i)%ro7e t*e e22i&ien&/ 2or t*e 5e7e'o%)ent o t*e e&ono)/0 As 9e +no9 t*at &o)%an/ 6ig %ortion o2 t*is a)o1nt is 9aste5 %1r&*asing o2 '1>1ries0 So it s*o1'5 6e &ontro'0 T*ere is a &riti&is) on t*e )anage)ent t*at t*e sa'aries o2 t*e e)%'o/ees are 5e&reasing in e7er/ s1&&ee5ing /ear0 An5 I t*in+ t*is 9i'' s*a+e t*e &on2i5en&e an5 9or+ing *a6it o2 t*e e)%'o/ees0 T*ere is anot*er re&o))en5ation a6o1t t*e &o)%an/ t*at t*ere is no %ro%er ti)ing o2 t*e &o)%an/ an5 t*ere is )a5e an 1nne&essar/ 5e'a/ in t*e &o)%an/ing transa&tions3 9*i&* )ig*t not 6e a goo5 sign 2or t*e &o)%an/ 2ro) 21t1re %ros%erit/ %oint o2 7ie90 Sta22 t1rno7er %arti&1'ar'/ o2 traine5 sta22 res1't in 2inan&ia' an5 ot*er 'osses0 T*e a)o1nt s%ent 6/ t*e &o)%an/ on e)%'o/)ent3 in51&tion an5 training o2 o1tgoing o22i&ers &onstit1tes to 6eat ti'' anot*er o22i&er s*o1'5 rea5/ %ro7e t*is 9or+0 T*e e>o51s o2 &o)%an/ o22i&er in t*e %ast *as 9orsene5 t*e sit1ation0

Most o2 t*e &o)%an/ e)%'o/ees3 are sti&+ing to one seat on'/ 9it* t*e res1't t*at t*e/ 6e&o)e )aster o2 one %arti&1'ar Fo6 an5 'ose t*eir gri% on ot*er &o)%an/ing o%eration0 In )/ o%inion a'' t*e e)%'o/ees s*o1'5 *a7e reg1'ar Fo6 e>%erien&e a'' o1t 'oo+ to9ar5s &o)%an/ing0 T*e %ro)otion %o'i&/ s*o1'5 6e a5F1ste50

Re2res*er Co1rses 2or t*e sta22 are )ost i)%ortant in an/ internationa' organi(ation0 A'' t*e e)%'o/ees s*o1'5 *a7e t*ese &o1rses a&&or5ing to t*eir re81ire)ent0 Foreign e>%erts &an a'so 6e &a''e5 2or t*is %1r%ose0

E7er/ /ear so)e o2 t*e e)%'o/ees s*o1'5 6e sent 2or training to ot*er &o1ntries an5 e)%'o/ees 2ro) ot*er 9ings s*o1'5 6e 6ro1g*t *ere0 So)e )ore rea5ing )ateria' s*o1'5 6e %ro7i5e50 T*e %1r%ose s*o1'5 6e to e51&ate t*e e)%'o/ees 9it* t*e a57an&e st15ies in t*eir 2ie'50 T*e e)%'o/ee s*o1'5 6e %ro7i5e5 t*e o%%ort1nities to atten5 an5 %arti&i%ate in se)inars an5 'e&t1res on &o)%an/ing0

Co)%an/ s*o1'5 gi7e so)e )ore in&enti7e to its e)%'o/ees in or5er to re)o7e t*e &on2'i&t 6et9een 'o9er an5 *ig*er o22i&ers an5 s*o1'5 tr/ to i)%ro7e t*e 9or+ing &on5ition o2 t*e &o)%an/0

As s1&* s/ste) s*o1'5 6e 5esigne5 t*at e7er/ e)%'o/ee 9*o *as so)e %ro6'e)s 9it* *is o22i&ers &an &o))1ni&ate it to t*e *ig*er )anage)ent an5 so)e ste%s )1st 6e ta+en to i)%ro7e t*at0

Re&r1it)ents s*o1'5 6e stri&t'/ on )erit 6asis an5 in51&tion s*o1'5 6e a2ter %ro%er an5 e>tensi7e training0 O'5 an5 'a(/ sta22 s*o1'5 6e re%'a&e5 6/ /o1ng3 81a'i2ie5 an5 energeti& sta220 Foreign 9ings s*o1'5 6e o%ene5 in or5er to &a%t1re t*e internationa' )ar+et an5 to earn internationa' re%1te 2or t*e &o)%an/0

4or+ing en7iron)ent3 e81i%)ent3 21rnit1re an5 sta22 5ressing s*o1'5 6e a&&or5ing to t*e )o5ern &o)%an/ing st/'e0 Pro%er attention s*o1'5 6e %ai5 to 1%gra5e &1sto)er ser7i&es0 Co)%an/ s*o1'5 a5o%t t*e g'o6a' organi(ationa' &o)%an/ing str1&t1re to )eet t*e internationa' stan5ar5s0

CONC2;SION
B/ ana'/(ing t*e Finan&ia' Ana'/sis o2 MMIDASN3 I &an &on&'15e t*at a't*o1g* t*e A5s o2 t*e &o)%an/ 9ere 5e&reasing in t*e /ear -008 J -0#00 B1t it 5i5 not )ean t*at t*e 2inan&ia' %osition o2 t*e &o)%an/ is 6a&+ or 9ea+0 T*e )aFor reasons 2or a 5e&rease in sa'es )a/ 6e De&rease in De)an5 In&rease in Pri&es

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