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Abstract
The liberalization of the Indian insurance sector has been the subject of much heated
debate for some years. The policy makers on one hand wanted competition,
development and growth of insurance sector, which is extremely essential for
channeling the investments in to the infrastructure sector. At the other end the policy
makers had also the fear that the insurance premium, which are substantial, would
seep out of the country; and thus in the nation's interest, they want to have a
cautious approach of opening for foreign participation in this sector.
After a long discussion, conferences and fraction among some political parties, IRDA
brought consensus among factions of different political parties. Though some
changes and some restrictive clauses as regards to the foreign participation were
included the IRDA has opened the doors for the private entry into insurance.
The number of potential buyers of insurance is certainly attractive but much of this
population might not be accessible as it will take a long time for us to trust on
private Sector insurance companies and this would be the only major weapon in the
hands of public sector insurance companies to move ahead .Now it would be
interesting to watch that how long domestic companies can reap the fruits of being
Indian and survive and expand in the immense competition from foreign and private
players.
Whether the insurer is old or new, private or public, expanding the market will
present multitude of challenges and opportunities.
The paper will analyze the likely impact of opening up India's insurance sector and
will also suggest growth & survival strategy for Indian Insurance companies.
Main Paper
Indian insurance is on the threshold of deep and fundamental changes. The life
insurance industry was nationalized in 1956 and the general insurance industry in
1972. Before that India had a thriving and competitive insurance industry with
hundreds of private and foreign operators. Indian companies held a 60% market
share even then. Yet, insufficient regulation also meant that there were a number of
abuses.
LIC has just about 100 million policies. This works out to an average of 1.5 policies
per individual. So, only 65 million people are policyholders in India. This translates
into just six to seven per cent of the Indian population. This clearly shows the low
penetration of insurance in India. Currently, it is very difficult to make changes in
policies once they are bought. This has to change. Moreover, to make them
attractive, insurance policies should be made more people-friendly by launching
products such as equity-linked insurance. Such policies can offer higher returns to
investors.
When LIC was formed in 1956 through the amalgamation of 225 private companies,
its business objectives complemented its social objectives. The main objective is to
spread life insurance to every nook and corner of the country especially rural areas,
to socially and economically backward classes and provide them reasonably-priced
financial cover against death.
Other objectives include encouraging people to save for the future by making
insurance-linked savings more attractive and secure. The funds created are then
utilized and invested for nation building. The insurance business is conducted with
the full realization that LIC is only a trustee of the insured public and priority is given
to meet the needs that arise due to change in the social and economic environments.
Even today after 50 years, the core value of social commitment has not changed.
What have changed in recent times are customers' expectations and the environment
in which the life insurance sector operates. This is due to globalization, which has
opened up the insurance sector to private players.
The liberalization of the Indian insurance sector has been the subject of much debate
for some years. The policy makers were in Dilemma. As some of the them wanted
competition, development and growth of insurance sector which is extremely
essential for channeling the investments in to the infrastructure sector. On the other
end, others had the fears that the insurance premium, which are substantial, would
move out of the country, and wanted to have a cautious approach of opening for
foreign participation in the sector. Some have opinion that large scale of operations;
public sector bureaucracies and cumbersome procedures hampers nationalized
insurers. Therefore, potential private entrants are given entry in this area so the
consumer will gain high customer service, speed and flexibility. They point out that
their entry will mean better products and choice for the consumer. The critics counter
that the benefit will be slim, because new players will concentrate on affluent, urban
customers as foreign banks did until recently.
As one of the rare occurrences the entire debate was put on the back burner and the
IRDA succeed in making political consensus among fractions of different political
parties. Though some changes and some restrictive clauses as regards to the foreign
participation were included the IRDA has opened the doors for the private entry into
insurance.
Key Issue
Whether the insurer is old or new, private or public, expanding the market will
present multitude of challenges and opportunities. But the key issues, possible
trends, opportunities and challenges that insurance sector will have still remains
under the realms of the possibilities and speculation. What is the likely impact of
opening up India's insurance sector?
Thus we would first analyze that what is exact fear for the Indian insurance sector
and is this a realistic .
An often-voiced concern is that private players, especially foreign ones, will swamp
the market, grabbing a large share. A similar threat was overplayed in the case of
basic telephone services but still the dominance and market share of DoT has remain
unaltered, even after the private players started their operations. This hypothesis
that the private players would swamp the market has been disproved in many
emerging markets worldwide not only in case of the insurance but also in numerous
different sectors (Power, Energy, Telecom, Insurance etc.). As GIC and LIC are strong
players in their respective business segments. So they may lose some market share,
but not business.
There is no doubt that the potential market for the buyers of insurance is significant
in India and offers a great scope of growth. While estimating the potential of the
Indian insurance market we often tempt to look at it from the perspective of macro-
economic variables such as the ratio of premium to GDP, which is indeed
comparatively low in India. For example, India's life insurance premium as a
percentage of GDP is 1.3% against 5.2% in the US, 6.5% in the UK or 8% in South
Korea. But the fact is that the large part of the India's (the number of potential
buyers of insurance) is certainly attractive. However, this ignores the difficulties of
approaching this population. Much of the demand may not be accessible because of
poor distribution, large distances or high costs relative to returns.
3.Trust and Faith: Being government owned subsidiary and existent since 1956,
people of India have real faith and are confident in parting their valuable savings
with Nationalized Insurance Companies.
2. They can target specific niches, which are poorly served or are not served
at all.
3. Being the agrarian economy again there are immense opportunities for the
new entrants to provide the liability and risks associated in this sector like
weather insurance, rainfall insurance, cyclone insurance, crop insurance etc.
The gains are obvious for anyone who has been closely monitoring the Indian
insurance scene. The total premium collected by the insurers both life and non-life in
the year 2003-2004 is Rs.82, 415 crores (Rs.66, 288 crores in life and Rs. 16,127
crores in non-life) compared to Rs. 44, 985 crores (Rs.34, 898 crores in life and Rs.
10,087 crores in non-life) during the year 2000-2001. This represents an 83%
increase in the last three years over the base year 2000-01. This is what we have
witnessed after the opening up of the sector. If we take the three year block prior to
the opening of the sector, we find that the total premium collected in 1997-98 was
Rs.27, 089 crores (life: Rs.19354 crores; non-life Rs.7735 crores) which has grown
to Rs.44, 985 by 2000-2001 representing an increase of 66%. Insurance sector has
obviously started growing at a rapid pace after the sector was opened up. The
private sector accounts for nearly 13% of the first year premium market. The market
share of the private players has to be seen in the context of this enlarged market.
There is also evidence to show that the rate of growth of public sector undertakings
had not shown any decline after the entry of the private sector companies. All of
them are obviously having a share of a larger market. The Credit for enlarging the
market should however, go to the private sector as they came up with an aggressive
marketing strategy to establish their presence.
Date Base
• The non life insurance market grew by about Rs 1,820 crore ($392.8 million)
(13 per cent) to record a premium of Rs 16,130 crore ($3.4 billion), a lot of
which was because of the Rs 1,700 crore ($367 million) (17 per cent) growth
in the miscellaneous business such as motor, health, liability and aviation.
• The spectacular premium driver, motor grew by Rs 1,020 crore ($220 million)
(20 per cent); health by Rs 270 crore ($58.3 million) (27 per cent); liability
by Rs 165 crore ($35.6 million) (100 per cent); aviation by Rs 90 crore
($19.4 million) (25 per cent).
• The traditional fire business grew by Rs 195 crore ($42 million) (6.5 per cent)
and engineering grew by Rs 36 crore ($7.7 million) (5 per cent).
Most of the opportunities and challenges that we have discussed apply equally to
existing and new insurers. It must be emphasized that the opening of the insurance
market is far from a bad thing for nationalized insurers. With a strong presence, a
wide network and considerable brand equity, they are in a good position to tap the
very same segments profitably, while improving their product and service offerings.
The Indian company should Leverage information technology to service large
numbers of customers efficiently and bring down overheads. Technology can
complement or supplement distribution channels cost-effectively. It can also help
improve customer service levels considerably.
Besides this, other areas can be focused to grow and survive in the Indian Market
Conclusion
Despite innumerable delays the sector has finally opened up for private competition.
The threat of private players shaking and giving the run for incremental market
share for the Public Sector mammoths has been overplayed. The number of potential
buyers of insurance is certainly attractive but much of this population might not be
accessible for the new insurers. Since distribution will be a key determinant of
success for all insurance companies regardless of age or ownership, Indian Insurance
companies should broden the distribution network. As the product move towards the
mature stages of commodization (increased awareness and popularity) they could
then a host of new channels like grocery stores, direct mails. Regulators must
formulate strong and fair guidelines and ensure that old and new players are subject
to the same rules and at the same time the government should ensure that the IRDA
does not become yet another toothless tiger like CEA or TRAI.
In a reopened Indian insurance market, regulators must formulate strong fair and
transparent guidelines and make sure that old and new players are subject to the
same rules. Companies meanwhile must be prepared to set and meet high standards
for themselves. The big challenge for both companies and regulators is to ensure
that they replicate the benefits of the past while eliminating its ills.
References
www.irda.com
www.licindia.com
www.icicipru.org
www. www.indiainfoline.com/view/1807.html
www.birlasunlife.com/insurancenet
Insurance and risk management by Gupta P K