84521d2e 3

COLOR TRENDS DISTRIBUTION
INKS &
GRAPHICS
Suppliers emphasize
the importance of
color selection
Vehicle manufacturers unveil
the latest advancements for
beverage fleets
Ink technology
expands shelf appeal
www.bevindustry.com
Nestl Waters North Americas Kim Jeffery (left) and Tim Brown.
Trends, technology & products shaping the marketplace
COLOR TRENDS DISTRIBUTION
INKS &
GRAPHICS
Suppliers emphasize
the importance of
color selection
Vehicle manufacturers unveil
the latest advancements for
beverage fleets
Ink technology
expands shelf appeal
Trends, technology & products shaping the marketplace November 2013
Nestl Waters North America
evolves products, packaging
to suit consumer needs
Spearheading
the rise of water
De f i ne a nd pr ot e c t y our br a nd
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2013 Sensient Colors LLC, all rights reserved. THE SENSIENT trademark, the Sensient Technologies Corporation logo, the AET trademark, and the AET logo are all owned by Sensient Technologies Corporation.
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2013 F. Korbel & Bros., Guerneville, Sonoma County, CA. Producers of ne California mthode champenoise champagnes for 131 years. KORBEL is a registered trademark used with permision.
1. Nielsen, Total USA Grocery, 2 weeks ending 12/29/12 2. Major Retailer Shopper Card Data, 2 weeks ending 12/29/12 3. Nielsen, Club/Mass plus FDL, 52 weeks ending 1/5/13 4. Spectra, versus average consumers
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Features
November 2013
6 Beverage Beat
8 Industry Issues
12 Category Focus
Dairy alternatives capitalize on health
and wellness trends.
18 Special Report
Co-packers capabilities support new product
development.
22 New Products
26 Cover Story
Nestl Waters North America spearheads
growth in the bottled water category.
30 Up Close With
Runa LLC
32 Channel Strategies
Mass merchandisers polarize in size to appeal to
urban and rural consumers.
34 Between Drinks
38 Packaging
Plastic bottle manufacturing equipment aims

to cut costs and materials.
Beverage containers get inked with a variety

of special effects.
48 Beverage R&D
Beverage-makers coordinate beverage colors
with avors.
54 Ingredient Spotlight
Vegetable- and milk-based proteins offer
different selling points.
56 Distribution
The 2014 truck roundup
62 Operations
WMS and WCS systems provide efcient
warehouse solutions.
64 Suppliers Marketplace
68 Classifieds
70 The Last Drop
38
56
26
Cover photo by Susan Farley
30
bevindustry.com
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6 | Beverage Industry | NOVEMBER 2013 | bevindustry.com
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VOLUME 104, NUMBER 11
WITH MOST OF THE LEAVES NOW ON THE GROUND
instead of on the trees, it might seem a little out of place
to be talking about summer, but Newton, Mass.-based
Restaurant Sciences LLC is keeping the summer season on
our brains.
Last month, the independent firm identified the Top 10 adult beverage
concoctions of the summer. After analyzing 50 million cocktail spirits purchases
at bars, restaurants, nightclubs, sports venues, and recreation/leisure facilities
from June through August, Restaurant Sciences found that Margaritas topped
the list with 20.5 percent of the market share for the foodservice industry.
Margaritas were the clear-cut adult beverage concoction winner throughout
the 2013 summer season, said Chuck Ellis, chief executive officer and president of
Restaurant Sciences, in a statement. Margaritas versatility and extensive flavor
variety held more appeal for consumers over multi-spirit iced teas and martinis.
Iced teas with multi-spirits were second with 8.8 percent share of the
segment, and martinis grabbed the third spot with 6.9 percent share, it added.
Rounding out the Top 5 were frozen/blended drinks (non-Margarita) and
mojitos, both of which had just shy of 3 percent share.
The market research firm did note that shot and mixer concoctions known as
highballs, like gin-and-tonic or rum-and-cola, were not included in the ranking, but
that the large and diverse group outsells all of the listed adult-beverage concoctions.
However, the changing of the seasons has allowed for fall-inspired options.
According to the recent Seasonal Strategies micro-report on Technomics online
Digital Resource Information Knowledgebase (DRINK) database, cranberry,
caramel, apple and pumpkin are among the flavors of vodkas that are inspiring
seasonal cocktails this fall.
Flavored vodka is a fast-growth spirits segment, and there are plenty of
seasonal offerings coming to market that can inspire bartenders or at-home
mixologists this fall, said Donna Hood Crecca, senior director for Chicago-
based Technomic, in a statement.
Promoting mixology at home, multichannel specialty retailer and product
development company Brookstone recently introduced its Perfect Drink App-
Controlled Smart Bartending system. The Perfect Drink smart scale and free app
system contains hundreds of drink recipes and guides home bartenders with
real-time pouring instructions, the company says. The system includes a smart
scale, a 750-ml stainless steel shaker, two drink pouring spouts, a 3.5-mm cable,
and a smartphone/tablet stand. It also can accommodate different serving sizes
and senses the perfect pour by alerting users when to stop; or, it compensates
for over-pouring by instantly re-adjusting the other ingredients, it adds.
Whether theyre at home or out on the town, consumers can enjoy their
cocktails and all the creativity that goes along with them.
Beverage Beat
Cocktails keeping
up with the seasons
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Industry Issues
Natural Products Expo East, produced by New Hope
Natural Media, a division of Penton, hosted more than
22,000 attendees and 1,200 exhibitors at its 28th
annual trade show Sept. 25-28 in Baltimore. It also
launched Next, a portfolio of data and analytics tools
from New Hope Natural Media for entrepreneurial
manufacturers and industry innovators in the natural
products industry.
Bai Brands, Princeton, N.J., launched its Bai
antioxidant-infused drinks in Chicago and announced
a series of expansion plans that would put its drinks
in all 50 states by the end of 2014. To support its
expansion, the company recently opened a corporate
office and warehouse facility in Corona, Calif., in
order to build a coast-to-coast presence.
Reeds Inc., Los Angeles, announced that it will start
labeling all of its products as genetically modified
organism (GMO)-free. Although all of Reeds
products already are non-GMO, the label changes will
progressively appear during the course of the next
year on Reeds Ginger Brew, Virgils Root Beer and
Reeds Culture Club Kombucha.
Bend, Ore.-based Deschutes Brewery has partnered with
Johnson Brothers of Nebraska, part of Johnson Brothers Liquor
Co., to launch its craft beers in Nebraska.
Crystal Geyser Water Co., Napa Valley, Calif.,
manufacturer and distributor of Crystal Geyser
Sparkling Mineral Water, Juice Squeeze, Tejava
and Metromint brands, announced its purchase of
a 145,000-square-foot bottling facility located on
266 acres in Mount Shasta, Calif.
SPI Group, Luxembourg, announced that it is looking
to grow its global wine portfolio. The company,
which owns Stolichnaya Premium Vodka, is planning
to further diversify its spirit portfolio through the
acquisition of exclusive and premium wineries
located throughout the world.
Little Me Tea, Lawrenceville, Ga., partnered with
Natures Best, KeHe and Unique Foods Marketing to
expand its teas availability nationwide.
Sonoma Wine Co., Graton, Calif., announced that its
Graton facility attained International Organization for
Standardization (ISO) 9001 certification.
Boston-based Something Natural LLC announced that
its all-natural sparkling waters now are available at
Stop and Shop, Giant and Hannaford retailers in the
Northeast.
Mamma Chia, Carlsbad, Calif., announced that it has
expanded distribution of its Mamma Chia vitality
beverages and Chia Squeeze vitality snacks into
several national chains as well as launched the
brands in Canada and established its first online
sales channels.
Scottsdale, Ariz.-based The Alkaline Water Co. Inc. s
Alkaline88 water brand now is available in all
119 Frys Food Stores in Arizona.
ProWein, the international trade fair for wines and
spirits, announced that its next show, set to take
place March 23-25, 2014, in Dsseldorf, Germany,
is already sold out. Approximately 70 U.S. exhibitors
will participate.
Record attendance at NBWA show
T
he National Beer Wholesalers Association
(NBWA), Alexandria, Va., hosted its 76th
annual convention Sept. 29-Oct. 2 in Las Vegas.
NBWA President and Chief Executive Officer
Craig Purser kicked off the conventions general
session by welcoming a record audience of nearly
4,000 convention attendees, saying, Your presence
here shows the great energy that is fueling the beer
distribution industry right now.
Highlighting the impact of beer distributors
on the nations economy, NBWA Chairman
of the Board Bob Archer told general session
attendees that beer distributors employ 130,000
people, add more than $54 billion dollars to the
nations gross domestic product each year, and
annually contribute roughly $175 million to their
communities.
Following the general session, the trade show
featured products and services from nearly 300
exhibitors, including more than 500 brands of
imported and domestic beer, non-alcohol beverages,
warehousing technology, financial services software
and promotional products.
New to the show this year were the NBWA
mobile app and NBWA-TV. Through the
mobile app, attendees were able to personalize
their profiles, network with fellow attendees,
customize their schedules of seminars and
events, plan their trade show experience with
an interactive map and exhibitor listing, receive
the latest updates from NBWA, and share event
photos in the photo gallery.
Also at the show, Greg LaMantia, manager of L
& F Distributors LLC in Texas and New Mexico,
assumed the position of 2013-2014 chairman of the
NBWA board of directors. As chairman, LaMantia
will help guide the association as it advocates
for licensed, independent beer distributors and
educates elected officials, reg-ulators, media and
the public about the value of beer distributors and
Americas effective system
of state-based alcohol regulation.
NBWAs 77th Annual Convention will take place
Sept. 28-Oct. 1, 2014, in New Orleans. BI
Duvel Moortgat acquires family-owned
craft brewery Boulevard Brewing
K
ansas City, Mo.-based Boulevard Brewing
Co. announced that Belgium-based Duvel
Moortgat has acquired the craft brewery.
John McDonald, Boulevard Brewings founder,
wrote in a letter on the companys website that
he selected the independent, family-owned craft
brewer, which also operates Brewery Ommegang
in Cooperstown, N.Y., to be the new owner because
it brings to the table an unparalleled depth of
experience, strong resources, and an unwavering
devotion to quality.
Duvel Moortgat is committed to our people,
to the expansion of our Kansas City brewery, and
to growing Boulevard brands throughout the U.S.
and abroad, McDonald wrote. We share the same
values, respect each others achievements, and have
the same obsession for exceptional beers.
The Moortgat family will maintain its existing
ownership structure in Europe, while McDonald
intends to remain closely involved with Boulevard
in Kansas City, where the base of operations will
remain. Boulevard also will maintain its role in
sustainability initiatives, including support for
Ripple Glass, the glass recycling company founded
by McDonald and other brewery principals in 2009.
The transaction between the two privately held
companies is expected to close by the end of the
year; no financial details will be disclosed. BI
Coca-Cola reports Q3, YTD 2013 results
T
he Coca-Cola Co., Atlanta, reported its third-
quarter and year-to-date 2013 results, noting
continued global value share gains in total non-
alcohol ready-to-drink (NARTD) beverages. Worldwide
volume grew 2 percent in the quarter and year-to-date,
with North American volume up 1 percent in the
quarter and year-to-date, the company reports. This
marks the 25th consecutive quarter of global value
share growth in NARTD beverages, it adds.
Globally, the company experienced volume and
value share gains within its sparkling beverages, juice
and juice drinks, sports drinks, and RTD tea portfolios.
Immediate consumption beverage volume continued
to grow, up 2 percent globally in the quarter and
year-to-date, which was driven by focused in-store
activation efforts and continued cold drink equipment
expansion, the company says.
In North America, sparkling beverage volume was
even in the quarter with sparkling beverage price/
mix growth of 1 percent. Coca-Cola, Diet Coke, Coca-
Cola Zero, Sprite and Fanta all showed sequential
improvements compared with last quarter, led by
brand Coca-Cola, which was up 2 percent in the
quarter. Coca-Cola Zero volume grew 5 percent in the
quarter with strong activation around the launch of
Caffeine Free Coca-Cola Zero.
Worldwide still beverage volume grew 3 percent in
the quarter, with RTD tea volume growing
5 percent in the quarter, energy drinks volume
growing 4 percent in the quarter, and packaged still
water volume growing 5 percent in the quarter.
In North America, still beverage volume grew
5 percent in the quarter, with balanced growth across
all categories. The companys RTD tea portfolio
delivered double-digit growth in the quarter, fueled
by growth in Gold Peak, Honest Tea and Fuze brands.
Volume for its juice and juice drink brands grew
4 percent in the quarter, with the Simply trademark up
7 percent. Volume for its packaged still water portfolio
grew 5 percent in the quarter, led by Dasani. BI
9 bevindustry.com | NOVEMBER 2013 | Beverage Industry |
PEOPLE IN
THE NEWS
The American Beverage Association
(ABA), Washington, D.C.,
announced that Sally Hargis, vice
president of corporate strategy at
Ozarks Coca-Cola/Dr Pepper Bottling Co.;
John Kalil, vice president of Kalil Bottling
Co.; Gary Smith, president and chief
executive officer of Big Red Inc.; Brian
Charneski, president of L & E Bottling
Co. Inc.; Stefan Kozak, chief executive
officer of Red Bull North America Inc.;
Larry Lordi, president of Coca-Cola
Bottling Co. of Northern New England;
Cliff Ritchie, president and chief
executive officer of Carolina Beverage
Corp.; Zein Abdalla, president of PepsiCo
Inc.; Tim Brown, president and chief
executive officer of Nestl Waters North
America Inc.; and Jack Pelo, president
and chief executive officer of Swire
Coca-Cola USA, were elected to its
board of directors.
Chicago-based Phusion Projects
promoted Chris Henneforth to chief
operating officer.
Van Gogh Imports, Tampa, Fla., hired
Joy Suchlicki Vicente as its director of
marketing.
Building on an investment
partnership with Chicago-based
Wirtz Beverage Group and Temple,
Texas-based McLane Co. Inc., St.
Louis-based Missouri Beverage
(MoBev) announced an enhanced
leadership team. Derek Holmes
became vice president of sales,
and John Cissell assumed the new
role of director of integration. Wirtz
Beverage Group also appointed Joe
Burdi as director of the off-premise
general market and Kyle Milovanovic as
director of corporate chains in its
Alliance Division.
Louisville Distilling Co. LLC, Louisville,
Ky., appointed Kevin Curtis as the
companys new distillery operations
manager. He will manage all
distillery operations for Angels
Envy bourbon.
Louis Glunz Beer Inc., Chicago,
appointed Eric Kobus as craft and
specialty brands manager and
Patrick Neill as on-premise manager.
Castle Brands Inc., New York,
announced that Colin Wells has
assumed the role of corporate
director of mixology.
Drinktec reports growth in attendance
D
rinktec 2013, which took place
Sept. 16-20 in Munich, attracted
66,886 visitors from 183 countries,
representing a 14 percent increase in attendance
compared with drinktec 2009. Of these visitors,
62 percent traveled from countries outside of
Germany, with 16 percent of the total visitors
traveling from the United States.
At the show, 1,445 exhibiting companies
represented drinktec 2013s key themes of energy
efficiency, variety, flexibility and safety. Below are
some highlights from exhibiting companies:
American Holt, Norwood, Mass., highlighted
its portfolio of aftermarket parts for Angelus,
Bekum, Carmichael, Continental Can, Crown,
Elmar, KHS, Krones, Nissei, Procomac, Sidel,
Simonazzi and Solbern machines for the beverage
industry.
Ball Corp., Broomfield, Colo., introduced
several new can designs, printing capabilities
and packaging sizes at the show. It also debuted
its Magic Straw, a labeled drinking straw that
emerges from a beverage can when opened.
BASF, Florham Park, N.J., offered samples of
its B Caffeinated functional dairy beverage with
caffeine, B vitamins and Lamequick CE 7203,
which provides aeration and a creamy mouthfeel.
It also presented its B Energized functional
water beverage with B vitamins, to help reduce
fatigue and contribute to normal energy-yielding
metabolism, and apocarotenal 2 CWD, which
provides clear, vibrant coloration.
As a first-time presenter at drinktec,
Bell Flavors & Fragrances, Northbrook, Ill.,
demonstrated its expertise in new beverage
concepts and offered tastes of maltless malt
drinks, lemonades and cucumber-flavored bitter
tonic infusions.
Beneo, Morris Plains, N.J., offered samples of
a strawberry-flavored fermented rice drink and
a vanilla-flavored rice milk featuring its Nutriz
non-dairy, rice-based concentrates and powders
for beverages.
Brewers Association, Boulder, Colo.,
announced the winners of the European Beer Star
beer competition. Twenty-three members of its
Export Development Program received 36 awards
in 22 different categories.
Celanese, Irving, Texas, offered samples of
beverages containing its Qorus sweetener system,
which is designed to bring authentic taste profiles
to reduced-calorie beverages, the company says.
DhlerGroup, Prosser, Wash., highlighted its
Natural Colors, Crystal Clear Colors and Red
Brilliance coloring solutions for beverages.
DSM, Heerlen, the Netherlands, showcased the
benefits of its brewing portfolio and introduced
to visitors its brewmasters, who talked with
attendees about ways to save costs, improve
processes and develop new products.
Ferrum, Houston, featured its canning
and seaming capabilities, especially its New
Generation and Easy Rider seaming machines.
GEA Group, Dsseldorf, Germany, highlighted
its portfolio of processing technology including
brewery systems, aseptic technology, cleaning
technology, freeze concentration technology,
filtration systems, pressure homogenizers, plate
heat exchangers and centrifugal technologies.
Gebo Cermex, Norcross, Ga., unveiled its
EvoFlex high-speed palletizer as well as an
evolution of its VersaFilm seamless shrink-
wrapper range that offers a new multi-
channel shrink tunnel for higher-quality film
shrinkage and an improved reduction in energy
consumption, the company says.
KHS, Waukesha, Wis., highlighted its Nature
MultiPack packaging system and FreshSafe PET
packages, which use a thin layer of glass within the
polyethylene terephthalate (PET) bottle to ensure
freshness and preserve taste, the company says.
Krones, Franklin, Wis., and Micro Matic,
Northridge, Calif., demonstrated the BevKeg, a
20-liter disposable PET beverage keg that begins
as a preform, is filled and palletized by the
customer, is tapped using a BevMate system, and
then is compressed when empty for disposal.
Markem-Imaje, Kennesaw, Ga., presented
its 9232 S inkjet printer for coding cans, bottles,
returnable glass bottles, bricks, flexible pouches,
packs and shrink-wraps with high-contrast inks.
It is capable of printing 120,000 quality codes an
hour, the company says.
Optek, Germantown, Wis., highlighted its
X56 series of photometric detectors, its Control
400 series of photometric analyzers, and its
Control 800 series of universal analyzers.
Paxton Products, Cincinnati, showcased its
blow-off and drying solutions.
P.E. Labellers, Cincinnati, presented its
portfolio of labeling machines for combination
labeling, liner-less labeling, hot-melt labeling and
cold-glue labeling.
Tate & Lyle, Decatur, Ill., highlighted its Drop
by Drop concept for sweetening beverages with
Splenda sucralose in a liquid concentrate.
Teledyne Taptone, North Falmouth, Mass.,
showcased its TapTone 400-FSB pressure
inspection machine.
Thonhauser, Vienna, introduced its Smart Gel
instant verification cleaning system. Operators
can apply Smart Gel with a spray device to hard-
to-reach surfaces. The purple gel oxidizes organic
residues on the surface and changes to green if it
detects any impurities; otherwise, the gel remains
purple, the company explains.
Vacuum Barrier Corp., Woburn, Mass., featured
its Nitrodose liquid nitrogen injection systems.
Wild Flavors, Erlanger, Ky., presented some
of its latest juice concepts including drinks with
high juice content and its portfolio of Rainforest
Alliance-certified fruit juice concentrates.
The next drinktec show will take place
Sept. 11-15, 2017, in Munich. BI
To read the full version of this article, visit
bevindustry.com/drinktec2013.
For more information
Industry Issues
PepsiCo reports Q3 2013 results
P
urchase, N.Y.-based PepsiCo
reported net revenue of
$16.9 billion in the third quarter
of 2013. This marks 1.5 percent growth
in the quarter and 2 percent growth
year-to-date, the company reports.
Organic revenue grew 3.3 percent in the
quarter and 3.9 percent year-to-date, and
core constant currency operating profit
rose 3 percent in the quarter. However,
reported operating profit declined
1 percent because of the net impact of
mark-to-market losses on commodity
hedges as well as certain restructuring
and impairment and merger and
integration costs in both 2013 and 2012,
the company reports.
Specifically, organic revenue for
PepsiCo Americas Beverages (PAB)
declined 1.5 percent in the quarter,
reflecting organic volume that declined
4 percent and the negative impact of
concentrate shipment timing offset by
effective net pricing of 3 percentage
points. In North America, non-
carbonated beverage volume declined
low-single digits, and carbonated soft
drink volume declined mid-single digits.
Reported net revenue for PAB
reached $843 million in the period,
marking a 2 percent decline in the
quarter and reflecting a 1-percentage-
point impact of unfavorable foreign
exchange translation. Core constant
currency operating profit was even
with the prior-year quarter, reflecting
the volume decline partially offset by
favorable effective net pricing, lower
commodity costs and productivity
gains, it reports.
Our year-to-date results give us
confidence in achieving our 2013
financial goals, and we continue to
believe that we have the right strategies
in place to create long-term value for
our shareholders, said Chairman and
Chief Executive Office Indra Nooyi in a
statement. BI
Starbucks opens $70 million
Evolution Fresh facility
S
tarbucks Coffee Co., Seattle,
officially opened its new
$70 million state-of-the-art
Evolution Fresh juicery in Rancho
Cucamonga, Calif. Capable of
sourcing, peeling, squeezing and
pressing raw fruits and vegetables,
the 264,000-square-foot facility will
quadruple the brands production
of cold-pressed juices and feature
advanced technologies, such as high-
pressure processing (HPP) machines.
Since Starbucks acquisition of
Evolution Fresh in 2011, the juice
brand has exceeded its growth plans
to be in more than 8,000 Starbucks
and grocery retailers by the end of
calendar-year 2013, the company says.
The juicery will enable the company
to further grow its market share in
the $1.6 billion super-premium juice
industry, it adds.
The opening of this juicery marks
a significant milestone in Evolution
Freshs history and commitment to
making high-quality, never-heated,
nutritious juice available to consumers
across the country, said Chris Bruzzo,
general manager of Evolution Fresh,
in a statement. We believe cold-
pressed is the future of juice and we
are leading the charge in changing the
way people think about juice.
The facilitys Rancho Cucamongo
location is ideal because of its
distance from produce sources, he
added. The new facility also employs
190 people, which includes retaining
nearly 100 percent of the companys
original partners from the previous
juicery as well as creating 65 new
positions. It will be Starbucks sixth
manufacturing site in the United
States, adding to the companys
existing network of five roasting
plants in Kent, Wash.; York, Pa.;
Sandy Run, S.C.; Carson Valley, Nev.;
and Augusta, Ga. BI
PEOPLE IN THE NEWS
Nestl Waters Canada, Guelph, Ontario,
announced that Debbie Moore has been
appointed president of the company.
John Zupo, who had served as president
of Nestl Waters Canada since April
2010, was appointed business executive
manager and executive vice president/
general manager of tea for Nestl Waters
North America, Stamford, Conn.
PepsiCo Inc., Purchase, N.Y.,
appointed Sanjeev Chadha to the
position of chief executive officer
for the Asia, Middle East and Africa
(AMEA) regions. In this role, Chadha
will report to Chairman and Chief
Executive Officer Indra Nooyi and
oversee all aspects of PepsiCos
AMEA business.
www.clearseasresearch.com
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Category Focus
AS CONSUMERS SEARCH FOR THAT HEALTHY, QUENCHING BEVERAGE,
non-dairy drinks seem poised to fulfill that need state, experts note. As more
Americans become health conscious, that drives their purchasing decisions with
regards to dairy and dairy alternatives, says Jeffrey Cohen, industry analyst with
IBISWorld, Santa Monica, Calif.
Cohen notes that fluid milk has experienced slight
declines because of consumer concerns about excess
fat, growth hormones and antibiotics. At the same
time, plant-based alternatives have experienced
notable increases, he says.
Soy and almond milks have lower calorie counts
than traditional milk [and] have basically been
embraced as a healthier alternative over the past five
years, and thats the major reason weve seen sales
increase, he says.
Virginia Lee, senior research analyst for Chicago-based
Euromonitor International, estimates that non-dairy milk
alternatives increased 13 percent in terms of value from
2011 to 2012. Among these dairy alternatives tracked
were soy, almond and coconut. During that same time
period, the market research firm estimates that the cows
milk category decreased 2 percent, she adds.
Euromonitor also is anticipating strong growth in
the future for the segment, Lee says. Were estimating
47 percent value growth between 2013 and 2018 in the
non-dairy milk alternatives [segment], she says.
IBISWorld also is forecasting healthy sales for dairy
alternatives as per capita fluid milk consumption
declines, Cohen says. We are looking at specifically
during the five years to 2018 [and] in the soy and
almond milk production industry, we anticipate that
revenue will increase
at an annualized rate
of 5 percent during the
five years to 2018 to
total about $2 billion for
the industry," he says.
"We feel, as consumers
continue to embrace
health consciousness,
demand for these
drinks will increase.
Cohen adds that
dairy milk is an
established, ingrained
category in the United
States, whereas dairy
alternatives started
to emerge in the last
10-15 years and now
are being embraced by
consumers.
These products
are still kind of going
through their growth
phase, and because
of just the fact that
they provide healthier alternatives to traditional milk,
such as being enhanced [with] vitamin content and
lower calorie counts, theyve been growing much more
rapidly, he says.
SPROUTING SALES
Highlighted by both Euromonitors Lee and
IBISWorlds Cohen, almond milk continues to gain
traction in the non-dairy drinks market.
Almond milk has been experiencing the most
explosive sales growth, Cohen says.
Euromonitor estimates that 2012 value sales
increased 50 percent for almond milk in comparison
with 2011, Lee notes.
The dairy alternative segment leaders Denver-
based WhiteWave Foods and Sacramento, Calif.-based
Blue Diamond Growers also have noted the growth
of this sub-segment in their earnings reports.
WhiteWave stated that net sales for its North
American plant-based food and beverages platform,
which includes its Silk soy milk, almond milk and
coconut milk products, increased 12 percent in the
second quarter of 2013 compared with the same time
period in 2012. Those sales were highlighted by the
strong growth of Silk almond milk, which increased
50 percent in the second quarter, it stated. Almond milk
also now accounts for a majority of the plant-based
food and beverages unit with an estimated 55 percent
share, the company reported.
Information Resources Inc. (IRI), Chicago, estimates
that WhiteWave accounted for nearly 57 percent of the
refrigerated kefir/milk substitutes/soy milk category
for the 52 weeks ending Sept. 8 in U.S. supermarkets,
drug stores, mass merchandisers, gas and convenience
stores, military commissaries, and select club and dollar
retail chains. Its Silk Pure Almond ranked No. 1 in sales
for the category with nearly $283 million in sales, which
is approximately a 46 percent increase compared with
the prior-year period.
Offering a lighter variety, one of the Silk brand's
latest releases is Silk Pure Almond Light in Original and
Vanilla flavors. Light Original contains 40 calories in
each serving, which is one-third fewer calories than Pure
Almond Originals 60 calories, the company says. Light
Vanilla also has one-third fewer calories with 60 calories
compared with the 90 calories in Pure Almond Vanilla.
A reduction in calorie consumption is among the
trends impacting the dairy alternatives category,
Euromonitors Lee notes.
With almond milk, packages for the unsweetened
variety are touting 30 calories per serving, while the
original flavor ranges from 60 to 80 [calories], and thats
A burgeoning alternative
Non-dairy drinks
capitalize on health
and wellness trends
By Jessica Jacobsen
continued on page 14
*Includes brands not listed.
Source: Information Resources Inc., Chicago. Total U.S. supermarkets, drug stores, mass merchandisers,
gas and convenience stores, military commissaries, and select club and dollar retail chains for the 52 weeks
ending Sept. 8.
Top refrigerated kefir/
milk substitutes/soy milk
(Individual brands)
DOLLAR
SALES
% CHANGE VS.
PRIOR YEAR
MARKET SHARE
% CHANGE VS.
PRIOR YEAR
Silk Pure Almond $282,954,700 46.2 26.4 5.7
Silk $221,600,000 -16.3 20.6 -7.6
Blue Diamond
Almond Breeze
$217,448,500 52.9 20.3 5.1
Private label $103,724,700 11.8 9.7 -0.2
Silk Light $75,795,060 -12.3 7.1 -2.2
Lifeway $51,446,800 29.1 4.8 0.5
Silk Pure Coconut $28,312,870 21.7 2.6 0.2
8th Continent $24,393,830 -11.5 2.3 -0.7
Meyenberg $14,285,670 2.2 1.3 -0.2
So Delicious $14,262,510 21.9 1.3 0.1
Category Total* $1,073,418,000 14.6 100.0
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Category Focus
lower than both soy milk and cows
milk, she says.
Blue Diamond Growers, a
cooperative owned by more than half of
the states almond growers, announced
in its 2012 annual report that it
exceeded $1 billion in sales for its snack
food and beverage business. For that
time period, the company reported that
its Almond Breeze aseptic packaged
almond milk increased 21 percent,
while its refrigerated Almond Breeze
almond milk was up 59 percent.
Blue Diamond Growers made
up approximately 20 percent of the
refrigerated kefir/milk substitutes/soy
milk category for the 52 weeks ending
Sept. 8 in measured channels, and its
Almond Breeze brand ranked No. 3 in
sales with more than $217 million, a
nearly 53 percent increase, according to
IRI data.
Recognizing the growing popularity
of almond milk, Blue Diamond
Growers is expanding its headquarters
to include a 6,500-square-foot almond
innovation center.
The new facility will be a showcase
for initiating new almond product
concepts for our consumer business
and for the most innovative global
food companies, said Mark Jansen,
president and chief executive officer of
Blue Diamond Growers, in a statement.
The cooperative expects to increase its
new almond product sales growth five-
fold during the next five years, it said.
ALTERNATIVE OPTIONS
Although almond milk is showing the
strongest growth, segments like soy
milk still make up a strong portion of
the overall categorys sales.
We have soy milk being the most
consumed; we have almond milk,
which is rapidly catching up, being
second; and we have coconut milk
being third, which is slightly increasing
in demand, IBISWorlds Cohen says.
Soy milk still is the most consumed
dairy alternative; however, it has been
slightly decreasing in favor of almond
milk during the last five years based on
IBISWorlds report, he adds.
Euromonitors Lee affirms that soy
milk has continued to decline. The
market research firm estimates that
sales for the segment were down
4 percent in 2012.
Despite the segments declining
sales, soy milk has found favor among
consumers. Consumer opinion seems
to be very positive as of now [for dairy
alternatives], Cohen says. Soy milk,
which has only recently over the past
couple of years slowed down in sales,
continued from page 12
Helios Organic Ker was reformulated
and rebranded as Helios Greek Ker. The
reformulation included increasing the protein
content from 12 grams to 16 grams for each
1-cup serving and infusing honey into all
avors except Original and Vanilla. (Image
courtesy of Lifeway Foods Inc.)
>
>
Category Focus
has been largely embraced. While
this wasnt the case when it was first
introduced, definitely over the past
10 years it has been increasing in
popularity among consumers.
IBISWorld also has identified coconut
milk and rice milk as being on the rise,
but Cohen notes that coconut milk
producers have faced some challenges
when it comes to its growth potential.
For example, the flavor of coconut
milk is not as universally appealing
as that of almond milk, at least in the
United States, Cohen says. Also,
coconut producers over the past five
years have faced rising costs, and
basically what that has caused them
to do is raise the price of coconut milk
to consumers, and that has slightly
affected demand negatively.
However, kefir sales have continued
to show growth. Lee notes that the sub-
segments value sales increased
10 percent for 2012.
Sales of Lifeway Foods Inc.s Lifeway
Kefir increased 29 percent to more than
$51 million in sales for the 52 weeks
ending Sept. 8 in IRI-measured channels.
At Natural Products Expo West in
March, the Morton Grove, Ill.-based
company unveiled its 14th flavor in
its Lifeway Kefir portfolio: Honey
Fig. Available in 32-ounce bottles,
the cultured milk smoothie was
created during Chicago Ideas Week
in October 2012, where participants
were able to visit Lifeways
innovation lab and mix and match
45 different flavors, the company
says. The company also unveiled
Lifeway ProBugs Organic Green
Kefir and Lifeway ProBugs Blast.
Designed to appeal to kids, ProBugs
Organic Green Kefir is a yogurt-like
smoothie that contains kale, broccoli,
spinach, cabbage and apple. Targeting
tweens, ProBugs Blast is a new
line extension packaged in 3.5-ounce
easy-grip containers. The companys
Helios Organic Kefir also underwent
some changes in 2013 as the company
reformulated and rebranded the
product as Helios Greek Kefir. The
reformulation included increasing
the protein content from 12 grams to
16 grams for each 1-cup serving and
infusing honey into all flavors except
Original and Vanilla. A new Pear &
Honey variety also was released.
With the changes to our Helios
family of kefir products, we now
have two distinctly different kefir
collections for different palates, said
Julie Smolyansky, president and chief
executive officer of Lifeway Foods, in
a statement. Helios Greek Kefir will
appeal to consumers looking for a
non-fat kefir with extra protein and a
sweeter, richer flavor profile. Lifeway
Kefir will be the choice for those who
prefer the original kefir tart-and-
tangy taste. This is an important shift
in our product portfolio that not only
distinguishes the two brands but also
gives the market a clear choice. BI
To read about dairy alternatives'
potential growth opportunities, visit
bevindustry.com/dairyalternatives2013.
For more information...
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Phone: (757) 898
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1530 Fax: (757) 898
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Special Report
Sharing the skills for success
BEFORE FINALIZING NEW BEVERAGE PRODUCT CONCEPTS, BEVERAGE-MAKERS
need to consider the capabilities of the contract manufacturers and packagers (co-
packers) with which they work, according to experts. Laurie Troiani, division manager
of product development for Livermore, Calif.-based The National Food Lab, noted in
Beverage Industrys Sept. 18 webinar, The Path to New Product Success, that beverage-
makers have to ensure that co-packers exist in the market that can produce a given
new product. If you have a certain process and a certain package and a certain
distribution that you need to adhere to, [you need to find out] do those co-packers
exist out there or are you going to be shut out of the market? she says.
According to Chicago-based Mintels Global New
Products Database, more than 4,300 new beverage
products launched in the United States in the last year
across eight major beverage categories alcohol, hot
beverages, juice drinks, carbonated soft drinks (CSDs),
water, ready-to-drink beverages, sports and energy
drinks, and other beverages.
Among these new products, Bill Foley, chief
executive ofcer of Tampa Bay CoPack, Dade City,
Fla., says he has noticed more requests for creative
and innovative new products as opposed to me-
too products. Two years ago and older, every other
phone call was, Can you make me a 5-Hour Energy
knockoff? he explains. Now, the company receives
calls from both new startup companies and mature
companies wanting to bring new ideas to the market
and move away from the mentality of me-too
products, he says.
This year, we will do work for 25 brand-
new customers, and 20 of them are new product
introductions, and none of them are what I would
consider a knockoff of something that is in the
marketplace, Foley says. So that really is a trend thats
new compared to people just looking at an existing
product and wanting simply to make a version of it.
In terms of packaging, Brian
Dworkin, president of Castle Co-
Packers LLC, New Kensington, Pa.,
says he has noticed more beverage-
makers wanting to use differentiated
packaging and in-cap delivery
systems for ingredients. Right
now, the labeling of odd-shaped
bottles is becoming more prevalent,
and specialty caps for delivering
ingredients into water are changing
the beverage landscape, he says. I
believe getting the consumer to grab
something different off the shelf is
fueling these products. Lets face it,
there are a zillion choices these days,
and what makes you stand out of
the crowd gets you your crack at the
consumer. If you can get them to try
it once, if they like it and feel that it
is worth the money, they will come
back for more.
To keep up with new products
and packaging variations, co-packers have to offer
multiple capabilities, says Eric Miller, chief executive
ofcer of Brooklyn Bottling Group Inc., Milton, N.Y. In
terms of requests, he says his company receives many
inquiries about its capacities and capabilities in terms of
production and labeling. Its a whole myriad of, Can
you do 12-packs, 15-packs, 18-packs; can you do tray
shrink-wraps; can you do pads? he says. Its all types
of can you scenarios.
Brooklyn Bottling can utilize hot- or cold-ll
capabilities for 8-, 12-, 16- and 24-ounce cans for energy
drinks, carbonated beverages, juices and teas. It also can
produce single-serve and multi-serve hot-ll beverages
in polyethylene terephthalate (PET) bottles and glass
bottles in 12-24-ounce sizes, ll PET containers ranging
in size from 8 ounces to 3 liters as well as custom
bottles, and hot-ll 64-ounce containers with juice.
Beyond these capabilities, Miller notes that Brooklyn
Bottling is willing to make advancements in order
to accommodate the requests of larger customers.
We blow our own bottles, so if a customer is large
enough has a large enough business portion for us
for a [packaging] agreement then we can customize
a bottle for them, he explains. In the last year, the
company also added reverse osmosis capabilities for
water treatment combined with ultraviolet ltration
and charcoal lters at the request of a prominent
customer. It made sense to give the customer the
product quality they wanted, and it made sense for us
to make an investment.
Mountain Valley Spring Co., a natural spring bottled
water company based in Hot Springs, Ark., recently
expanded its capabilities into the private label PET
bottled water co-packing business in response to
market trends as well. According to data from Chicago-
based Information Resources Inc. (IRI), private label
bottled water was the top seller in the convenience/
PET still bottled water market in the 52 weeks ending
Sept. 8 in supermarkets, drug stores, mass-market
retailers, gas stations and convenience stores, military
commissaries, and select club and dollar retail chains.
In fact, private label bottled water controls 19.4 percent
of the market share, an increase of 2.2 percent compared
with the same time period last year, IRI reports.
Last year, Mountain Valley Spring Co. added a new
PET line, bringing its operations capabilities to a total
of two PET lines, several bottling lines dedicated to
bulk packages in 2.5-gallon and 5-gallon glass bottles,
Co-packer capabilities
support new product
development
Tampa Bay Co-Pack operates two filling lines capable of hot-filling
or cold-filling beverages into plastic bottles that range in size from
2 ounces to 1 liter at speeds of 80 to 200 bottles a minute. (Image
courtesy of Tampa Bay Co-Pack)
>
>
19
bevindustry.com | NOVEMBER 2013 | Beverage Industry |
By Jennifer Haderspeck
and co-packing capabilities for natural spring water,
avored water, enhanced water, sparkling water
and still water in 1-liter glass bottles with high-end
pressure-sensitive labels, says Speed Stodghill, director
of sales for the company.
It also manufactures PET bottles onsite through
its container division, Veriplas. Its undecorated stock
glass bottles are supplied by Owens-Illinois Inc. (O-I),
Perrysburg, Ohio. Mountain Valley Spring Co. then
uses its pressure-sensitive labelers to label the bottles.
We see a tremendous opportunity to provide a
domestic alternative for store brand and private label
1-liter glass water programs, Stodghill says. It is our
intent to grow the private label glass family to include
one-third-liter and half-liter bottles.
CUSTOMER SATISFACTION
But it takes more than beverage-making capabilities
to nurture a successful co-packer relationship with
a brand. Customers also look for quality, reliability,
agility and fair pricing, Brooklyn Bottlings Miller says.
For added quality control, the company invested in a
high-performance liquid chromatography tester for
caffeine testing as well as new equipment to test air and
carbonation levels in cans to give its customers peace
of mind through its new in-house testing capabilities,
he says. In addition, the company recently added a
nighttime quality control manager to ensure that the
company produces at consistent quality 24 hours a day.
Were not milking our business; were investing
heavily as we increase our business, and thats what
your customers want to hear, Miller says. They want
to close their eyes and know youre going to produce
their products timely and the way its intended to be
produced with the proper quality and care.
Castle Co-Packers Dworkin notes that technology,
especially testing equipment, has helped make it
easier for co-packers to uphold quality. We can take
pictures of bottles with cameras or X-rays on our lines
as the bottles are running and discard anything that is
defective, he explains. This is great because it takes
human error out of things.
Even with quality controls in place, co-packers still
need to build a relationship of understanding with
their customers. Communication and trust are two of
the most important keys to a successful partnership,
says Darold Sauber, director of business development
for Dairy Farmers of America (DFA), Kansas City,
Mo. Only when we are able to fully understand
our customers needs can we formulate a packaging
partnership that best meets their needs.
Castle Co-Packers designed its new plant in
Latrobe, Pa., to keep the conversation owing and
develop an atmosphere of trust with its customers.
Along with 12 different lines for handling labeling
and processing of hot-ll glass and plastic bottles
Brooklyn Bottlings Eric Miller notes that potential
customers often inquire about the companys
capacities and capabilities in terms of producing
multipacks and packaging them in shrink-wrapped
trays and pads. (Image courtesy of Brooklyn Bottling
Group Inc.)
>
>
Special Report
as well as cold-ll non-carbonated beverages,
carbonated beverages with or without preservatives,
water, brewed tea, and hot- and cold-ll bag-in-box
beverages, the company also set up its ofces so
that there are six conference rooms in which brands
can hang out, have meetings, and just have a very
comfortable atmosphere, Dworkin says.
HELPING THE NEW GUYS
Tampa Bay CoPack found a way to strengthen its
customer relations by helping smaller companies
feel comfortable in the market. The company offers a
pilot-run program that allows new companies or even
mature companies with new products to hire Tampa
Bay CoPack to produce small-quantity runs for market
testing, sampling or product validation.
We can present a small-quantity opportunity to run
for a marketer where the per-bottle cost is, of course,
expensive, but his cash outlay is really minimized
because he doesnt have to run large minimums of
50,000 or 100,000 bottles, Foley explains. Weve
actually started putting this program out, and its really
become one of our strongest suits in terms of allowing
that entrepreneur marketer and even mature companies
to [test out] product but not make that heavy nancial
commitment until they can validate that its got some
ability to sell. Its really worked very well.
As part of this, the company tries to be very exible
and offer a variety of capabilities, Foley says. The
company operates two lling lines capable of hot-lling
or cold-lling beverages into plastic bottles that range in
size from 2 ounces to 1 liter at speeds of 80 to 200 bottles
a minute, he says. It also added a carbonation line in
January in response to the high number of carbonation
requests it received, he notes. Also in response to
customer requests, the company plans to add shrink-lm
wrapping capabilities for multi-packs to its portfolio
of services in 2014. The company also offers services in
lling, capping, labeling and product congurations for
sales displays for various bottle shapes and sizes to offer
a variety of options to its customers.
Furthermore, the company caters to new beverage
brands entering the market by offering assistance with
sourcing ingredients, bottles and caps, Foley says.
My experience is, if theres 100 [new products],
maybe two to ve will make it, but Id like to be the guy
that catered to that two to ve and enjoy the opportunity
because [they] have a successful product, Foley says.
Co-packers in general serve as a foundation
for new beverage products. Most companies are
willing to gamble on an idea, but generally not on
equipment, so there will always be a need for contract
manufacturing, DFAs Sauber says. The key is
anticipating trends and ensuring we are well-positioned
to serve our partners needs with the right equipment
and formats at the right times. BI
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Castle Co-Packers new facility in Latrobe,
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plastic bottles for various beverage types.
(Image courtesy of Castle Co-Packers LLC)
>
>
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26 CASCADE PILSNER
Full Sail Brewing Co., Hood River, Ore.
Telephone: 541/386-2247
Internet: fullsailbrewing.com
Distribution: Select markets
ANNIVERSARY BEER
To commemorate its 26th anniversary, Full Sail
Brewing Co. released 26 Cascade Pilsner. The
beer is a Northwest take on a European-style
pilsner and features aromas of pine and spice
with citrus notes, according to the companys
executive brewmaster. It contains 6 percent
alcohol by volume and 60 International Bitterness
Units (IBUs) and will be available through the
companys next anniversary (Sept. 27, 2014) on
draught and in bottles. A 22-ounce bottle has a
suggested retail price of $4.
PROTEIN RELAUNCH
Vital Pharmaceuticals Inc. (VPX) relaunched its Protein Rush protein drink with an
enhanced formulation and new packaging. The drink now contains 28 grams
of its proprietary seven-stage protein complex and zero sugars. It is available in
Chocolate Dream, Strawberry Dream and Vanilla Dream avors. It also moved
from cartons to 12-ounce plastic bottles, which have a suggested retail price of
$3.49 each.
PROTEIN RUSH
Vital Pharmaceuticals Inc., Weston, Fla.
Telephone: 954/641-0570, ext. 259
Internet: vpxsports.com
Distribution: National
LEGALIZED HOOCH
Prost Beverage Co. LLC released Tim Smiths Climax Moonshine in Georgia and South
Carolina. As the star of the Discovery Channels Moonshiners reality series,
Smith has made moonshine illegally for years and now is releasing his product
to the market legally. Climax Moonshine is pot-distilled from an original family
recipe using corn, rye and barley malt mash, resulting in a 90-proof spirit. A
750-ml bottle of Climax Moonshine retails for approximately $29.99. The
company also announced plans to launch Grape Lightning and Peach Lightning
avored moonshines, which are distilled from real fruit instead of avored by
adding fruit later, it says. Both spirits will be 79 proof and come packaged in
375-ml bottles.
TIM SMITHS CLIMAX MOONSHINE
Prost Beverage Co. LLC, Fort Pierce, Fla.
Telephone: 772/460-7411
Internet: climaxmoonshine.com
GOING GREEN
Athena Brands Inc. launched Green Mustache organic fruit-
and-vegetable juice smoothies in 10-ounce, kid-friendly
bottles. Available in Mixed Berry, Strawberry Banana,
Orange Mango and Tropical Twist avors, each bottle
provides one serving of fruit and one serving of vegetables
without any added sugar. The drinks also contain ground
chia seeds, which offer calcium, omega-3 fatty acids,
magnesium and ber, as well as coconut water, which
offers potassium and electrolytes, the company says. The
ingredients are certied organic by the U.S. Department of
Agriculture (USDA), certied genetically modied organism
(GMO)-free by the Non-GMO Project, vegan and gluten-
free. A bottle has a suggested retail price of $4.99.
GREEN MUSTACHE
Athena Brands Inc., New York
Telephone: 917/691-6788
Internet: getgreenmustache.com
Ingredients: Orange Mango: Organic
orange juice, organic mango puree, organic
spinach puree, organic kale puree, organic
coconut water from concentrate, organic
lemon juice and organic ground chia seeds.
PACKED WITH OMEGAS
Oceans Omega LLC, a wholly owned subsidiary
of Mycell Technologies LLC, introduced Omega
Infusion dietary supplement shots that
provide 250 mg of eicosapentaenoic acid
(EPA) and docosahexaenoic acid (DHA)
omega-3s in each 2-ounce bottle. The shots
are available in Peach Mango, Raspberry
Lemon and Pink Grapefruit avors for a
suggested retail price of $1.99.
OMEGA INFUSION SHOT
Oceans Omega LLC, Paramus, N.J.
Telephone: 855/366-3423
Internet: omegainfusion.com
Ingredients: Peach Mango: Water, natural and articial avors,
citric acid, calcium disodium EDTA, gum acacia, sucralose,
potassium benzoate, potassium sorbate and ascorbic acid.
SPONSORED BY:
BRINGING NATURAL
FLAVORS INTO FOCUS
ROBERTETFLAVORS@ROBERTETUSA.COM
TEQUILA MEETS COFFEE
Building upon its Cabo Wabo Tequila brand,
Campari America, a wholly owned subsidiary
of Davide Campari-Milano S.p.A., released Cabo
Diablo coffee liqueur featuring 100 percent
blue weber agave Cabo Wabo Blanco Tequila.
The tequila imparts sweet notes of blue agave,
honey and pepper, while the coffee liqueur
base offers avors of roasted Arabica coffee,
vanilla and chocolate, the company says. With
35 percent alcohol by volume, the spirit is best
served as a chilled shot, it adds. A 750-ml
bottle has a suggested retail price of $22.99.
CABO DIABLO
Campari America, San Francisco
Telephone: 415/315-8000
Internet: cabowabo.com
ENERGY-ENHANCED
Red Rose Tea launched a line of Red Rose Energy Teas in single-serve cups.
Available in French Vanilla and Hazelnut avors, the black teas are enhanced
with caffeine, providing 60 mg of caffeine versus the typical 40 mg of
caffeine in tea, the company says. This caffeine boost targets consumers who
enjoy the taste of tea but sometimes turn to coffee for a pick-me-up, it adds.
A 12-count box has a suggested retail price of $8.99.
RED ROSE ENERGY TEAS
Red Rose Tea, Little Falls, N.Y.
Telephone: 877/248-2477
Internet: redrosetea.com
MIXED AND
READY-TO-DRINK
Independent Distillers launched Big Shots 50-ml prepared
shots. The shots are available in Kamikaze, Cosmo, Lemon
Drop and Margarita varieties and contain 16.5 percent
alcohol by volume. A single shot retails for approximately
$1.75. Big Shots also are available in four-packs and
10-packs for $6.99 and $15.99, respectively.
BIG SHOTS
Independent Distillers, San Rafael, Calif.
Telephone: 925/242-2275
Internet: independentdistillersusa.com
BEATING HEART-HEALTH ISSUES
Beat Juice Beverage Co. reformulated its all-natural Beat Juice,
which originally was designed to help ght high blood
pressure, cardiovascular disease and hypertension, the
company says. The new formula features an enhanced avor
and nutritional prole and is genetically modied organism-
free, it adds. A 16.9-ounce bottle has a suggested retail price
of $5.99.
RED, WHITE AND SPARKLING
Beam Inc. added Prosecco, Chardonnay, Cabernet
Sauvignon and Pinot Grigio wines to its Skinnygirl Wine
Collection. Skinnygirl Prosecco, the brands rst sparkling
wine, is a seasonal release available through the New Year
or while supplies last. Each wine contains 100 calories
in a serving. Skinnygirl Prosecco, Chardonnay, Cabernet
Sauvignon and Pinot Grigio have suggested retail prices of
$19.99, $11.99, $13.99 and $11.99, respectively, for a
750-ml bottle.
SKINNYGIRL PROSECCO,
CHARDONNAY, CABERNET SAUVIGNON
AND PINOT GRIGIO
Beam Inc., Deereld, Ill.
Telephone: 847/948-8888
Internet: skinnygirlcocktails.com
BEAT JUICE
Beat Juice Beverage Co., Phoenix
Telephone: 310/801-8334
Internet: drinkbeatjuice.com
Ingredients: Pomegranate juice, Concord grape
juice, beet juice, hibiscus extract and MegaNatural
Gold grape seed extract.
SPONSORED BY:
BRINGING NATURAL
FLAVORS INTO FOCUS
ROBERTETFLAVORS@ROBERTETUSA.COM
CALIFORNIA BRANDY
For the rst time in more than a decade,
Brown-Forman Corp. introduced a new brandy
under its Korbel brand. Korbel 12 is a limited-
edition, handcrafted California brandy made
with premium grapes that is distilled in a
copper-lined still, aged for a minimum of
12 years in hand-coopered Appalachian oak
barrels, and blended from individually selected
barrels. It features avors and aromas of fruit,
vanilla, cedar and spice, the company says.
With only 1,800 six-bottle cases of Korbel 12
California Brandy produced, it is available in
select markets only with a suggested retail
price of $39.99.
KORBEL 12
Brown-Forman Corp., Louisville, Ky.
Telephone: 502/585-1100
Internet: korbel.com
MEXICAN FLAIR
Baja Brewing Co. brought its agship
Cabotella Mexican Ale to four
Southwestern states in America. The
ale is crafted in small batches using
100 percent malted two-row barley and
all-natural ingredients. The result is a
golden, medium-bodied, 5.5 percent
alcohol by volume blonde ale that brings
together a premium ale avor and the
appeal of an authentic cerveza, it says.
A six-pack of Cabotella Mexican Ale
retails for approximately $8.99.
CABOTELLA MEXICAN ALE
Baja Brewing Co., San Jose del Cabo,
Baja California Sur, Mexico
Internet: cabotella.com
BLENDED AND READY TO SERVE
Natalies Orchid Island Juice Co. added Orange Mango, Strawberry Lemonade and Orange
Pineapple varieties to its line of all-natural juices. The hand-crafted juices have no
added sugar or preservatives and are vegan, gluten-free and kosher. Natalies Hand
Crafted Orange Mango juice is available in 16- and 32-ounce bottles; Strawberry
Lemonade comes in 8-, 12-, 16- and 64-ounce bottles; and Orange Pineapple is
available in 16-, 32- and 64-ounce bottles.
COLORFUL OPTIONS
The Clairvoyance Group released 138 Water in eight different colored bottles, enabling consumers
to complement their style or mood with their water, it says. Initially available at select retailers
in Los Angeles and New York, the brand consists of puried drinking water that is processed
using reverse osmosis as well as carbon- and micro-ltration; ultraviolet- and ozone-treated;
and infused with electrolytes. It is available in Leave-Me-Alone Black, Cool Blue, Going Green,
Sunshine Yellow, Orange You Glad We Made Orange, Sexy Red, Pretty in Pink and Funky Purple
varieties that are packaged in coordinating colored bottles that are sold individually and in six-
packs of each color. A 1-liter bottle has a suggested retail price of $1.99.
138 WATER
The Clairvoyance Group, Beverly Hills, Calif.
Telephone: 424/332-3873
Internet: 138water.com
FUNCTIONAL FLAVORS
Neuro drinks will add six new avors to its most popular
Sonic, Bliss and Sleep functional beverages in January.
Blood Orange Passion and Super Fruit Infusion join
the Sonic line of energy-inducing beverages; White
Raspberry and Summer Citrus Berry join the Bliss
line of stress-reducing drinks; and Tangerine Dream
and Mellow Mango join the Sleep line of restful-sleep-
promoting beverages. Furthermore, the labels of the
bottles will showcase a new design, highlighting the
benets of the drinks and the new avors.
NATALIES HAND CRAFTED JUICE BLENDS
Natalies Orchid Island Juice Co.,
Fort Pierce, Fla.
Telephone: 772/465-1122
Internet: orchidislandjuice.com
Ingredients: Orange Mango: Orange juice
and mango puree.
NEURO SONIC, BLISS AND SLEEP FLAVORS
Neuro drinks, Santa Monica, Calif.
Telephone: 855/696-3876
Internet: drinkneuro.com
Ingredients: Bliss White Raspberry: Carbonated
water, L-theanine, choline alphoscerate, chamomile,
phosphatidylserine, crystalline fructose, natural
avors, citric acid, malic acid, potassium sorbate,
sodium benzoate, sucralose, acesulfame potassium,
soy lecithin and cholecalciferol.
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WITH A CAREER SPANNING 35 YEARS IN THE BOTTLED WATER BUSINESS, KIM
Jeffery has seen a drastic change within the beverage industry since he joined Perrier
Group of America in 1978. At that time, the U.S. water category primarily consisted of
5-gallon containers and was a $250 million business, he says. Although the companys
flagship Perrier sparkling water brand was available overseas for nearly a century
prior to its debut in the United States, much of the U.S. beverage industry did not
believe that Americans would pay $0.79 for a bottle of water, he adds. Jeffery and his
team, however, thought otherwise and set out to prove them wrong.
Shortly after Perriers U.S. launch, the brand became
an instant success in the marketplace, notes Michael
Bellas, chairman and chief executive ofcer of Beverage
Marketing Corp., New York. In fact, the brand even
inspired more than 40 works of art by Andy Warhol in
the 80s, which the company is paying tribute to now
via a series of limited-edition bottles.
[Perrier] was an alternative to both traditional
non-alcoholic beverages, like [carbonated soft
drinks], and it became in social settings almost
a replacement for somebody that didnt want to
drink an alcoholic beverage but still wanted to
have sophistication and something that would be
appropriate in a cocktail setting, Bellas explains.
It was a very, very big success.
Today, Perrier Group of America, now known as
Nestl Waters North America (NWNA), Stamford,
Conn., is the largest bottled water company in the
United States with volume share of nearly 32 percent
and revenue share of almost 36 percent, according to
Beverage Marketing Corp. To put that into perspective,
NWNAs volume share of the market is approximately
double that of its closest competitor, Bellas says.
Comprising 12 bottled water brands across all of the
categorys segments single-serve, sparkling, imports,
bulk and home-and-ofce delivery as well as three
tea brands across multiple price points, the company
has grown from $20 million in sales in 1978 to more
than $4.2 billion in sales last year.
By comparison, the entire bottled water category
reached nearly $12 billion last year, and volume
reached a historical high of almost 9.7 billion gallons,
which represents the categorys strongest growth in
ve years, Beverage Marketing Corp. reported in its
Bottled Water in the U.S. analysis.
This year, NWNA expects to continue its growth
but under new leadership. In February, Jeffery stepped
down from his 20-year role as president and chief
executive ofcer of NWNA and assumed a non-
executive chairman position prior to his retirement in
February 2014. During his tenure as president and chief
executive ofcer with the company, sales increased
sevenfold, which is a signicant accomplishment,
Beverage Marketing Corp.s Bellas notes. Although
Nestl Waters North
America evolves
products, packaging to
suit consumer needs
Cover Story
Spearheading
the rise of water
Jeffery left some pretty big shoes to ll, his replacement
is more than qualied to take the reins.
After joining NWNA 25 years ago and spending
three years as the president and chief executive ofcer
of Nestl Canada, Tim Brown took over as the president
and chief executive ofcer of NWNA in February.
Prior to joining Nestl Canada, Brown was executive
vice president of retail operations for NWNA, where
he worked closely with Jeffery to help position the
company as the No. 1 bottled water company in North
America.
I am excited to continue to build on the legacy
achieved by Kim Jeffery, Brown said in a statement.
Kim led the company from a single brand to the
largest bottled water company in North America,
while emphasizing environmental responsibility and
cultivating the very best corporate culture in the food
and beverage business.
As long-time friends and co-workers, Brown and
Jeffery share a vision for the industry that Brown plans
to continue as the companys new leader.
RISING TO THE TOP
One such legacy that Brown will continue to encourage
is healthy hydration. As a result, he and Jeffery expect
bottled water to eclipse the carbonated soft drinks
(CSDs) category and take over as the No. 1 beverage
category in the United States within ve years.
Its a question of when, not if, Jeffery says. Its
going to happen. In fact, bottled water already outsells
CSDs in 15 U.S. grocery markets, he says.
The companys fastest-selling brand is Nestl Pure
Life, Brown says. Because there is such a growing
demand within the U.S. market for portable, accessible,
high-quality water, he expects the brand to double its
sales within 10 years. Already, it is the No. 1 single-
serve brand based on volume, Beverage Marketing
Corp.s Bellas afrms.
One of the primary factors leading to the rise of
bottled water is consumers increasing interest in health
and wellness, Brown says.
Considering the high obesity rate of U.S. consumers
and governmental attempts to tackle this issue, such as
New York Mayor Michael Bloombergs proposed ban
on soft drinks larger than 16 ounces, bottled water is
easily accessible as a healthy solution and consumers
seem to have noticed.
Consumers are smart; they realize [water] is the
best they can put in their body, so theyre doing it at a
greater frequency, Brown says. Theyre inherently
drinking less of other beverages and more water, so
thats driving the category growth.
This runs parallel with the Partnership for a
Healthier Americas new Drink Up initiative, of which
NWNA is a supporter (see page 34), in addition to
NWNAs many other partnerships and campaigns to
promote healthy hydration.
PLASTIC PIONEERS
In addition to delivering a healthy, hydrating
product portfolio, NWNA realized the importance
of convenience for consumers and released its rst
PET bottle in 1989, which revolutionized the industry,
Jeffery says. At that time, CSDs were so dominant that
it was challenging to nd a bottle manufacturer that
would step outside of that category, he explains. After
struggling with this issue for a few years, NWNA
realized it would need to make its own bottles in order
to compete. Therefore, in 1994, it began manufacturing
its own preforms and blowing its own bottles. Doing
so enabled the company to lower costs, improve bottle
quality and benet the environment, Brown says.
Becoming a vertically integrated company also
enabled it to capitalize on one of the most versatile
beverage categories in existence.
In 1992, single-serve waters were really not on
the map, Beverage Marketing Corp.s Bellas says.
[NWNA was] one of the rst ones to realize the
potential for single-serve waters. It was the perfect
product for the consumer looking for something good
for you. It was dietetic, it was all natural, it didnt have
to be chilled and it had more usage occasions than
any other product weve ever seen. Plus, it has this
wonderful good-for-you halo.
Although putting its waters in single-serve PET
bottles opened up numerous new consumption
opportunities for consumers, NWNA didnt stop
there. Currently, NWNAs Resource, Arrowhead and
Deer Park brands are packaged in bottles made from
50 percent recycled PET (rPET). And, within the next
year, NWNA plans to open another facility for making
rPET, which will enable at least one more brand to
be packaged in 50 percent rPET, Jeffery says. Within
ve years, the company aims to have some amount of
recycled material in all of its packaging, Brown adds.
We think that recycled plastic material is going to
be a very important source of material in the future,
Brown says. Theres a nite amount of resources in the
world, so why not use the ones that are available to be
used over again, hence recycling?
However, the stream of rPET is limited by the
amount of bottles that consumers recycle, Jeffery
explains. Therefore, he introduced the concept of
Extended Producer Responsibility for consumer
packaging, which brings the nancial responsibility
of recycling to the industry and works to increase
consumers access to curbside recycling and
away-from-home recycling for bottles and all other
product packaging.
If you look across the country, the average collection
of solid waste thats recyclable is 34 percent, and its not
moving anywhere, he says. I believe that in order for
us to get rates of recycling up that includes all types
of plastic, all types of corrugate, aluminum, everything
that can be recycled and reused again I believe that
industrys going to have to be part of the solution,
and thats where the idea of Extended Producer
Responsibility comes in.
Offering three of its brands in 50 percent rPET helps
NWNA to showcase its devotion to recycling.
Part of our mission is to show people that if
you recycle it, well use it again, Jeffery says.
Interestingly, bottled water recycling rates are
now up almost to 40 percent, where the rest of the
beverage industry for PET is still around 30 [percent].
So just in the last two years, we feel like weve
moved the needle. NWNA aims to increase the
By Stephanie Cernivec
Nestl Waters North Americas Tim Brown (left), president
and chief executive ofcer, and Kim Jeffery, chairman. (Photo
by Susan Farley)
> >
Bottles of Resource, Arrowhead and Deer
Park all contain 50 percent recycled PET
plastic. (Images courtesy of Nestl Waters
North America)
>
>
Cover Story
plastic bottle recycling rate even further to 60 percent
by 2018.
Although not all of the companys bottles include
recycled content, they have undertaken their own
strategies for being friendlier to the environment
throughout the years. According to Jeffery, NWNA
pioneered what is known today as lightweighting
more than 15 years ago but only made dramatic
reductions of the plastic in the last 10 years.
Starting in the late 1990s, every time we put in a
new line and bought new bottle-blowing equipment,
we kept trying to push how much lighter the bottle
could go and how we could make it a better bottle,
Brown explains. It wasnt really until 2007 that we
publicized that wed been working on lighter bottles.
That year, NWNA released its next-generation half-
liter Eco-Shape bottle, which uses an average of 60
percent less plastic than its original half-liter PET bottle.
It was a quantum leap in light-weighting
and, in fact, so much so that consumers really
didnt like it right away, Jeffery says. Consumers
associated a thinner bottle with imsiness instead
of sustainability, so the company had to help them
understand why the reduction of plastic was good,
he explains.
Besides the thickness of the bottle, its shape and
size is another way that the company keeps up with
consumer desires, such as portion packaging for kids
and sports closures for exercising or competing in
sports. For instance, NWNA offers 8-ounce bottles of
its Nestl Pure Life water for children and 11-ounce
Aquapod bottles of its regional spring water brands
for preteens. The bottles also enable kids to write their
names on the label so that they know which bottle is
theirs, Brown notes. The company also offers 700-
ml bottles with sport tops for active adults who are
looking for a more convenient way to hydrate, he says.
TEA TIME
Further building upon its health and wellness
platform, NWNA took on a new role in the ready-
to-drink (RTD) tea category in 2011 by acquiring the
Sweet Leaf Tea Co., which makes organic, all-natural,
home-style iced teas, lemonades and other natural
beverages.
We saw tea as an emerging category that
had really positive attributes toward health and
wellness, Brown says.
NWNA originally made a $15.6 million investment
in the tea company in 2009. The following year, the
Sweet Leaf Tea Co. acquired Tradewinds Beverage
Co., which makes all-natural, kettle-brewed iced teas
and juices. NWNA fully acquired the Sweet Leaf Tea
Co. in 2011.
Most recently, the Nestea brand came under the
companys umbrella after the Beverage Partners
Specialized packaging, such as the 11-ounce
Aquapod bottle and sport-top Nestl Pure Life
bottle, cater to various consumer need states.
(Images courtesy of Nestl Waters North America)
>
>
Worldwide joint venture between The Coca-Cola
Co., Atlanta, and Nestl dissolved. Throughout the
20-year partnership, Nestea was distributed using
the Coca-Cola bottling system. Now, NWNA will
be responsible for distributing Nestea in the United
States, Brown explains.
Since the transition, the company has enhanced the
Nestea brand in a few ways. In September, NWNA
took its rst step into the U.S. liquid concentrates
segment by introducing Nestea Liquid Water
Enhancers made from real tea leaves.
Theres a big race to get into these concentrated
drops by all kinds of manufacturers, Brown says.
We think this really stands out as the clear and only
tea option.
The RTD Nestea teas also got a formulation
makeover, enabling the company to reduce the
amount of sugar in the product but improve the
taste, he says.
Its a real priority to get our new formulas out
there, because we believe its signicantly better than
whats been sold in the past on Nestea, Brown says.
Because the tea category mirrors the bottled water
category in many ways, it is a natural t for NWNA.
We see tea as a diverse category, just like water,
Brown says. Preferences for pricing, packaging, type
of tea and avor prole all vary among consumers,
he explains.
Some tea consumers want it sweet, and some
tea consumers would prefer it not to be sweet; some
like to drink it out of a can, and some like to drink it
out of a plastic bottle, he says. What youll see in
this diverse category is brands have taken on a role
to meet certain consumer groups, and were going
to need a stable of brands to be able to do that, so
[Sweet Leaf, Tradewinds and Nestea] have different
roles in our stable.
Sweet Leaf, for instance, is a high-end, super-
premium, more whimsical brand that features
organic ingredients. It is sold mostly in glass
bottles and competes with products that are
aimed at health enthusiasts who are particularly
concerned about the ingredients in the products
they consume, Brown explains. Tradewinds
also is a premium brand but targets tea purists,
because it has a strong tea taste and a slow-brewed
positioning, he adds.
Nestea, on the other hand, offers a more
mainstream taste prole. We see Nestea as
popular brand meets the popular palate of
sweetness meets the popular package types and
price points, Brown says.
With roots planted rmly in the tea category
and growth on-track to place bottled water in the
No. 1 spot within the beverage industry, NWNA has
a transformational few years ahead. BI
Nesteas ready-to-drink formulation has been
enhanced for a more avorful, less sugary
beverage. The company also recently extended
the brand with Nestea Liquid Water Enhancers.
(Images courtesy of Nestl Waters North America)
>
>
Up Close With...
WHEN TYLER GAGE, CO-FOUNDER AND CO-CHIEF EXECUTIVE OFFICER OF
Runa LLC, left California for South America, he was not planning to build a beverage
company. I originally went down to study indigenous languages in the Amazon, he
explains. I had a professor in school who worked with these tribes in the Amazon,
and I went with him primarily to do linguistic research.
While working with these Amazonian tribes,
Gage experienced his first taste of guayusa, a brewed
beverage produced from the leaves of a caffeinated
Amazonian holly tree ilex guayusa. The whole
community, particularly the hunters, gets up at 3 in
the morning, and they boil these huge clay pots full
of guayusa, he describes. They sit around the fire,
drink guayusa, tell stories, interpret dreams, and do the
whole routine. They brewed it like tea, so they would
harvest leaves in these big pots and drink it like tea.
However, guayusa is not technically tea; its a
member of the holly family, Gage says. As a different
species, guayusa has a higher caffeine content than
tea with the brewed format offering about as much
caffeine as espresso and twice the antioxidant
content of green tea, according to the company. So,
the combination is what we call balanced, clean energy
from the mix of antioxidants and caffeine, Gage says.
Guayusa also differs from tea in terms of flavor,
Gage says. The leaf doesnt have any tannins, so its
not astringent like green or black tea, he says. Its got
a super smooth flavor, and thats a really big point of
Runa focuses on giving
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unsweetened, zero-calorie products
with no sugar.
From his Amazonian experience
with the brewed beverage, the idea
for the Brooklyn, N.Y.-based company
and its flagship Fair Trade, organic
Runa guayusa beverage was born.
Gage partnered with his long-time
friend Dan MacCombie to start a
guayusa beverage company that
would support indigenous farming
communities in the Amazon.
Our mission is to improve
livelihoods for Amazonian farmers,
and we do that by being a successful
company, Gage says. Runa purchases
its more than $120,000 worth of
guayusa leaves directly from more than
2,000 farming families in Ecuador. This
economic partnership, in turn, supports
a sustainable farming initiative that
preserves the rainforest instead of
cutting down trees for harvesting, he
explains. Through its spin-off nonprofit
organization, The Runa Foundation,
the team also conducts experiments
to find new crops and new species
that the farmers can grow sustainably.
It also helps create better livelihoods
for the farming communities by
supporting the creation of farmer
cooperatives and providing funds
to help the Ecuadorian communities
invest in their own development.
The company plans to expand its
economical and social efforts into Peru,
he adds.
This social mission, along with
Runas Fair Trade and organic
characteristics and health benefits,
resonates with young, professional
consumers, who have become the
brands target audience. In addition,
because Runa is a functional beverage
that provides caffeine, it can serve
as an alternative to other caffeinated
products, Gage says. The main times
that people are drinking Runa is from
11 a.m. to 3 p.m., he says. People
might not want a third cup of coffee [at
that time, and] they arent necessarily
going to drink a mainstream energy
drink at work. They want something
thats refreshing [and] healthy to get
them through the rest of the day.
The company and the brands
name, Runa, also speak to this aspect
of clean, refreshing energy. In the
indigenous Kichwa language, which
is spoken by Amazonian tribes in
Ecuador, Runa has approximately
20 different meanings, Gage explains.
The simplest meaning is a fully alive
person, or a human who embodies
the life force of a human being and
is full of life, energy, awareness and
passion, he says. The energy provided
by Runa beverages fuels the lives of
consumers to enable them to create,
study and work, according to the
brands website.
Runa offers two products in different
packaging formats and flavors. Runa
energy drinks come packaged in cans,
whereas Runa tea is available in ready-
to-drink (RTD) glass bottles, boxes of
tea bags, and loose-leaf tea tins. With
this portfolio, the company earns a few
million dollars in sales each year, with
the RTD teas being the most popular
format, Gage says.
The brands distribution is primarily
focused on the natural channel, par-
ticularly on the East and West coasts,
Gage says. Runa products are available
in almost every region that Whole
Foods Market covers, with the brand
recently gaining approval to launch in
Midwest stores next spring, he says.
In total, the functional beverages are
available in more than 4,000 locations
across the country, including grocery
and specialty retailers, local co-ops, and
collegiate and corporate foodservice
venues. Additionally, the company is
pursuing some direct-store-distribution
opportunities in New England to help
the product gain further distribution in
the region.
Looking to the future, the Runa
team is prepared to invest its time
and resources in helping the company
grow and, in turn, support Amazonian
communities. Our way of doing
business is something that we care a lot
about, Gage says. Obviously, Runa
is our passion, and we love guayusa,
but if we can make our business work,
in many ways, it means so much more
just for this movement of responsible
business and really creating an
impact on more communities through
business. BI
From the beginning, PET Resins have been Seeds of Growth
at DAK Americas. Since 2001, weve grown our PET Resins
manufacturing capability thirteen fold (to 4.3 billion lbs/yr), and
created innovative products using new state-of-the-art Melt-Tek

and IntegRex
PET technologies.
Weve led the way in sustainability with Clear Path Recycling, a
joint venture to recycle over 160lbs/yr of waste PET bottles. In ve
years, weve reduced energy usage nearly 20% and are on target
for a Zero Landll goal by 2015.
DAKs commitment to the PET industry and sustainability are
setting new standards for healthy growth. Just as our dedication
to innovation, technology and service have set new standards in
product performance with the Laser+
PET Family of products.

Let DAK PET Resins be the Seeds of Growth for your business.
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dakamericas.com I 1.888.738.2002
2012 DAK Americas. All Rights Reserved.
Channel Strategies
BETWEEN 2010 AND 2012, THE MASS MERCHANDISERS CHANNEL DECLINED
nearly 3 percent, according to data from Euromonitor International, Chicago.
However, the decline can be attributed to evolutions within the channel, such as
an increasing focus on grocery and urban sprawl, which is transforming many
traditional mass merchandisers into other store formats.
For instance, Bentonville, Ark.-based Wal-Mart
Stores Inc. has converted many of its stores from mass
merchandisers to hypermarkets a supercenter
that combines a supermarket and department store
by adding more space for groceries, says David
McGoldrick, research associate with Euromonitor.
However, mass merchandisers also are shifting their
focus to smaller-sized versions of their stores, which
dont fit into the mass merchandiser channel, he adds.
Theres a lot of polarization going on, McGoldrick
says. At the same time as theyre increasing their
number of hypermarkets and making stores bigger,
theres also a focus on smaller stores that are either to be
put in urban locations or that can [accommodate] smaller
towns that dont quite get the traffic that a larger store
would demand.
Shopko Stores Operating Co. LLC, Green Bay, Wis.,
for example, recently merged with Pamida, Omaha,
Neb., and rebranded most of the stores as Shopko
Hometown. The stores are smaller than a standard mass
merchandiser and are located primarily in rural towns,
says Jared Koerten, senior analyst with Euromonitor.
They are aimed at preventing people from having
to drive to the next big town in order to shop at a
Target or a Walmart, he explains. Theyre really
targeting with these smaller-format stores these
underserved rural locations.
On the other hand, Minneapolis-based Target Corp.
has created smaller-scale CityTarget stores that cater to
the underserved urban crowd, Koerten says.
Similarly, Wal-Mart Stores Inc. has scaled down its
stores by developing Walmart Neighborhood Markets,
Evolving for massive appeal
Mass merchandisers
polarize in size to
appeal to urban,
rural consumers
Wal-Mart Stores Inc. is one of many mass
merchandisers shifting its focus to smaller-sized
versions of its stores to accommodate urban and
rural areas. (Image courtesy of Wal-Mart Stores Inc.)
>
>
Walmart Express and, more recently,
Walmart On Campus.
[Walmart On Campus stores] are
basically a combination of convenience
stores and drug stores, so slightly
larger than convenience stores, and
[they] have a pharmacy, but they also
sell a small range of grocery products,
McGoldrick explains. Located on select
college campuses, the stores offer bulk-
size drinks, such as 24-packs of bottled
water and 12-packs of sports drinks,
which are slightly larger packaging
sizes than convenience stores typically
carry, he adds.
ONE-STOP SHOPPING
Despite having fewer stores in the
market, mass merchandisers have
grown their share of beverages in the
last few years, Euromonitors Koerten
notes. Within the channel, the two
most-popular beverage categories
are bottled water and carbonated
soft drinks, McGoldrick adds. These
categories also top the beverage charts
within hypermarkets and club stores,
he says. They are particularly popular
in large retailers because of their
availability in bulk quantities, and
shoppers often stock up on groceries at
these large-format stores, he explains.
This plays into consumer desires for
both convenience and value.
Offering food and beverages
in addition to non-grocery items
also enables one-stop shopping for
consumers, which can boost a stores
number of purchases, McGoldrick notes.
In the five years leading up to 2013
when consumer sentiment was low,
consumers shifted their spending
to consumables, such as food and
beverages, according to IBISWorlds
June 2013 report Warehouse Clubs &
Supercenters in the US. This year, the
consumables segment is projected to
be the largest part of the club store and
supercenter channels, accounting for
47 percent of total revenue, it adds.
Private-label products also have
become more popular in the club store
channel within the last five years,
according to the report. For instance,
Costco Wholesale Corp., Issaquah,
Wash., is the only retailer that has a
partnership with Green Mountain
Coffee Roasters Inc. to make private-
label K-Cups for the Keurig single-
cup brewing system, Euromonitors
McGoldrick notes.
Although traditional mass
merchandisers arent projected
to perform well because of their
conversions into other channels, the
hypermarket, or supercenter, channel is
expected to continue performing well
moving forward, he says.
Supercenters and club stores are two
of the fastest-growing retail channels,
growing 4.5 percent between 2008 and
2013, according to IBISWorlds report.
This year, revenue in the channels is
projected to rise 6.7 percent due to
rising consumer disposable income, it
adds. Their ability to offer low-priced
merchandise is the primary driver of
their success; however, retailers move
toward smaller stores will offer some
competition, the report notes. BI
SmartWay.
If you ship food or beverages, join the
SmartWay Transport Partnership. It gives you
user-friendly tools and streamlined reporting
systems to help you increase
operational efficiency. So for
everything you ship the SmartWay, you
improve your bottom line, gain
a competitive edge and better
manage your global freight supply
chain. And by incorporating
sustainability and reducing your
carbon footprint, you put your best
foot forward: youre seen as an even better
corporate citizen.
More than 3,000
companies have
already joined SmartWay. Its an innovative
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everyone. Now thats smart.
The UnSmart Way.
Any way you ship it, move it the SmartWay.
To learn more, scan this or drive
over to: epa.gov/smartway/forshippers/
Keep on doing what youre doing.
Between Drinks
AFTER KICKING OFF HER LETS MOVE INITIATIVE IN 2010 TO LEAD CHILDREN TO HEALTHIER LIFESTYLES,
first lady Michelle Obama, as well as actress Eva Longoria, joined a new movement designed to encourage
people of all ages to drink more water more often. Created by the Partnership for a Healthier America (PHA),
Drink Up brings together more than a dozen public- and private-sector partners to make this goal a reality.
Key supporters of the initiative include water lter companies,
public drinking stations, reusable water bottle companies, industry
organizations, and bottled water brands such as PepsiCos
Aquana, The Coca-Cola Co.s Dasani, Hint Inc.s Hint, Wat-
aah!s Wat-aah!, Beverly Hills Drink Co.s Beverly Hills 9OH2O,
Danones Evian Natural Spring Water, and Voss of Norway
ASAs Voss. These brands will integrate the Drink Up logo
on products and promote the initiative through public
events; print, digital, social and out-of-home media
efforts; and funding.
In particular, Wat-aah! recently kicked off a
social media campaign across its channels
using the ofcial hashtag #DrinkH20 to
engage fans. To further promote the initiative
and drive trafc to the campaigns site,
youarewhatyoudrink.org, the brand featured
the Drink Up logo and hashtag in its Back-
2-School marketing campaign in print and
online ads in teen magazines and websites
as well as poster installations in the schools
where Wat-aah! currently is sold. Wat-aah! also
will cross-promote the initiative via concerts and
events in key cities. Last month, the brand debuted
a 60-second co-branded commercial in collaboration
with kids music group Yung Day 1 to support the
initiative and encourage kids to drink more water. In October,
the brand launched a limited-edition Wat-aah! Boo Halloween bottle
featuring the Drink Up logo in the form of a spider.
Likewise, Nestl Waters North Americas Nestl Pure Life,
Resource, Arrowhead, Deer Park, Ice Mountain, Ozarka, Poland
Springs and Zephyrhills brands will feature the Drink Up logo
on select packaging. The company also will promote Drink Up
on its delivery trucks and through social media messaging and
communications.
PHA also invited consumers to visit youarewhatyoudrink.org
to join in a virtual Cheers to water or to nd the initiative on
Instagram and tag their photos using the hashtag #DrinkH2O.
Within the next year, supporters of the effort will
carry the Drink Up logo on nearly 300 million packs
of bottled water; more than half a billion bottles of
water; 200,000 packages of reusable bottles; and
more than 10,000 reusable bottles, PHA says.
Additionally, more than 10,000 outdoor public
taps are expected to carry the logo within the
next few years. Approximately 1 billion media
impressions have already been committed,
including online and digital out-of-home
media, it adds.
PHA was launched a few short years ago to
engage the private sector in helping make the
healthy choice the easy choice for busy parents
and families, Chief Executive Ofcer of PHA
Lawrence A. Soler said in a statement. Drinking
more water is an easy choice that nearly every one of
us regardless of where we live, what we do, or how
busy we are can make every day. We applaud the efforts of the
supporters who have joined us today, and we thank them for their
contributions to an effort that we hope will serve as a continual
reminder that you are what you drink, and when you drink water,
you Drink Up. BI
Get healthy and drink up
Like us on Facebook: facebook.com/beverageindustry Follow us on Twitter: @BeverageInd Connect with us on LinkedIn: Beverage Industry Magazine Professional Network
(Images courtesy of PepsiCo, The Coca-Cola Co., Danone, Hint Inc., Nestl Waters North America, Voss of Norway ASA, Wat-aah!, and Beverly Hills Drink Co.)
Between Drinks
LIVING IN
A COLORFUL
WORLD
F
or years, consumers have been able to walk
into a Starbucks caf and order a nonfat
grande extra hot latte with whip without any
questions asked. This ease of customization could have
tipped us off years ago to the customization trend that
were seeing today. Nevertheless, the number of liquid
concentrates hitting the market confirms that its in
full force with consumers. And soon, a new line of ink
coatings might bring the trend to retail shelves in a
different way.
Hartness International, a division of Illinois Tool Works
Inc. (ITW), is in the process of releasing its
electrostatically applied ultraviolet (UV) ink coatings,
which will allow beverage-makers to turn a clear glass
bottle into a colorful marketing tool (see page 40). Using
any color on the Pantone scale, glass bottles can be
coated in ink for a translucent or opaque color effect.
Beverage bottles could be the new Apple iPod Nano
when it comes to a colorful exterior, anyway. Plus, they
tie into consumers desires to be more eco-friendly.
According to Sean Hartness, vice president of Hartness
International, the bottles can be recycled with other clear
glass bottles because the ink coating is burned off as a
carbon derivative when its put back into the furnace.
Considering the continuing proliferation of SKUs in the
beverage space, using primary packaging to differentiate a
product is more important than ever. And in a customizable
culture such as ours, there could be many colorful options
ahead when it comes to beverage containers.
BY STEPHANIE CERNIVEC
MANAGING EDITOR
Lunar beer
To celebrate the fall
equinox, Dogsh
Head Craft Brewery
brewed a beer that
is out of this world
literally. Named
Celest-jewel-ale, the
beer is made with
lunar meteorites
that have been crushed into dust then
steeped like tea in an Oktoberfest-style
beer. The certied moon rocks, obtained
by ILC Dover, are made up primarily of
minerals and salts, which aid in the yeast-
induced fermentation process and lend
a subtle but complex earthiness (or
in this case, mooniness) to the
traditional German-style beer,
the company says. The beer
was available exclusively on
draught at Dogsh Heads
Rehoboth Beach brewpub in
Delaware.
For bartenders eyes only
Hendricks Gin, a brand of William Grant & Sons Ltd., released just more than
4,000 bottles of its new Quinetum quinine cordial to two dozen bars in major
U.S. markets. Quinine, also known as cinchona succirubra, is found in the bark
of the cinchona tree and is said to be responsible for the bitter taste in tonic. In
addition to quinine, Quinetum features lavender and orange distillates with
extracts of orange blossom, wormwood and holy thistle for a more rounded
and workable liquid, the company says. With 4 percent alcohol by volume,
the cordial was designed to complement cocktails made with Hendricks Gin,
encouraging bartenders to experiment with new concoctions. Adding to the
character of the product, the cordial is packaged in a glass container modeled
after a 1940s poison bottle discovered in an old London bric-a-brac shop.
< <
< <
Why consumers
dont recycle
In the last decade, the recycling rate in the
United States has risen less than 6 percent,
according to consulting rm The Ashkin
Group. When researchers set out to learn
why the rate wasnt higher, their ndings
revealed an unexpected answer. Although the
researchers might have expected to learn that
consumers do not recycle because recycling
bins are not handy enough or recycling
options are too confusing, they determined
instead that psychology plays a role in
recycling. Consumers tossed items in the trash
instead of the recycle bin if the items looked
damaged, incomplete, small, ripped, shredded
or deformed, according to the studys authors,
Jennifer Argo of the University of Alberta
School of Business and Remi Trudel of Boston
University. However, if the item was in whole
form, such as an undented can, it was usually
sent to the recycling bin. These psychological
ndings were published in the Journal of
Electronic Commerce Research.
< <
DID YOU KNOW?
Pumpkin-flavored products grew 18.8 percent
to more than $290 million in Nielsen-measured
channels in the United States last year. Coffee
was the second-most popular pumpkin-flavored
product last year, making up 11.2 percent of sales
and growing 33.7 percent from 2011 to 2012. Beer
was the fifth-most popular pumpkin-flavored
product, accounting for 7.7 percent of sales and
growing 22.3 percent from year-to-year.
Nielsen, New York
| Beverage Industry | NOVEMBER 2013 | bevindustry.com 36
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Packaging
Shaping bottles
the sustainable way
APPROXIMATELY 55 PERCENT OF THE PLASTIC BOTTLES MANUFACTURED IN
the United States are used for beverage bottling, and half of the plastic bottle
manufacturing industrys revenue comes from carbonated soft drink bottles,
according to Santa Monica, Calif.-based IBISWorlds Sept. 2013 report Plastic
Bottle Manufacturing in the US. In fact, the $13 billion industry is expected to
grow by 0.2 percent this year and another 1.9 percent annually through 2018
because of demand from the beverage industry, it states. Therefore, the plastic
bottle manufacturing industry is expected to stabilize and grow during the next
few years, it adds.
As the plastic beverage bottle market expands,
manufacturers are looking for ways to reduce their
total cost of ownership and environmental impact
while maintaining the flexibility needed to compete
in the market, according to Denis Marcon, North
American sales director for SIPA North America Inc.,
Atlanta. This can mean saving energy, producing
lightweight containers to save materials, and
operating efficiently, he explains.
To help companies meet these objectives, SIPA
currently is in the process of modifying all of its
machines in order to reduce at least 15 percent of the
global impact of material and energy in plastic bottle
manufacturing, Marcon says.
Along the same lines, the company also recently
premiered new technologies that reduce material and
energy use. For example, although there are limits to
how thin a preform can be before injection molding
becomes impossible, SIPAs Xtreme machine allows
for the production of preforms that are as much as
10 percent lighter than typical lightweight injection-
molded preforms without losing any key properties,
the company says. To make this happen, SIPA uses
injection-compression technology in which the
molds are slightly open when the injection starts and
then closed when dosing finishes, requiring lower
injection pressure and lower clamp force, it explains.
By using injection-compression technology, the
machine can use preforms that have had extra weight
shaved off their bodies and
bases to produce plastic bottles
that have a length-to-wall
thickness ratio of 80, it says.
Also to help reduce energy
consumption, SIPA launched
its SFR EVO3 stretch-
blow molding system for
polyethylene terephthalate
(PET) bottles in July.
From an efficiency
standpoint, the SFR EVO3 can
achieve a maximum output rate
of 2,250 bottles an hour in each
cavity. The various models offer capacities of six to 16
cavities, and 20- and 24-cavity models will be released
later this year. Along with this production efficiency,
the SFR EVO3 also offers energy efficiency through its
green ovens and mechanical compensation in the
blowing process. The green ovens use new lamps
and special materials and coatings for the reflectors
to reduce electrical consumption by as much as
40 percent while keeping process conditions stable,
the company says. For the blowing process, the
machine helps reduce air consumption, particularly
with smaller bottles, by only using high-pressure
blowing on the final fraction of a millimeter of the
bottle blowing, as opposed to during the entire
blowing process, it adds.
Krones Inc., Franklin, Wis., also has dedicated itself
to more efficient air use in the overall packaging
chain, including through its Contiform blow molder.
Krones has minimized the amount of redundant,
wasted air present within blow molders through
continuous design and development of lower-
volume valves, lower-volume compensation, and
reduced operating air requirements, explains Adam
Stowitts, product manager for plastics technology.
Furthermore, the company uses an Air Wizard
air-recycling stream, which is operated by the blow
molder control system and recycles the remaining air
inside a bottle, he says.
KHS USA, Waukesha, Wis., a division of KHS
GmbH, offers a similar capability through its Airback
Plus development for its InnoPET Blomax stretch-
blow molders. This system allows approximately
40 percent of compressed air used in the stretch-blow
molding process to be reused in the blow wheel,
the company says. In turn, machines equipped with
Airback Plus require less energy, less high-pressure
air, and a smaller compressor, thereby helping the
equipment owner save on investment and running
costs, it adds.
THE BIG PICTURE
In addition to achieving materials and energy efficiency,
the plastic bottle manufacturing industry strives for
Blow-molding
equipment aims to
cut costs, materials
Krones Contiform blow molder uses an Air Wizard air-recycling stream to
recycle the remaining air inside a bottle. (Image courtesy of Krones Inc.)
>
>
39
overall line efficiency as well. The
reality is brand owners must get
products to market as cost efficiently
as possible, Krones Stowitts explains.
The solution is to maintain as tight of
a production stream as possible while
still maintaining enough production
volume to keep the materials cost
down. In other words, production
should be vertically integrated
wherever possible compact, flexible
and efficient.
To maximize such efficiencies,
Krones engineered the Ergobloc
system, which integrates a Contiform
blower, a bottle filler and a labeler.
The system was designed to pro-
tect lightweight bottles through
positive control and gentle handling
throughout the entire bottle manu-
facturing process, Stowitts explains. In
addition, the system uses a servo-
joint control system to control speed
and transfers between processes to
maximize uptime, he says.
STRIVING FOR SANITATION
The linking of various machines
in the plastic bottle manufacturing
process also helps to prevent
contamination, according to GEA
Process Engineering, Soborg,
Denmark. GEAs ABF system,
which couples its aseptic blower
with an aseptic filler, includes
a microbiological isolator that
runs throughout the unit. In this
way, a sterile preform enters the
microbiological isolator before
blowing and remains in the sterile
environment until it is aseptically
capped after filling, the company said
in a statement.
This microbiological isolator has
two main sterile components. At
first, we physically separated the
dirty mechanical parts from the
sterile zone, the company said in
a statement. Second, we designed
every component in the sterile
zone to be cleanable with foaming
agents and to be sterilizable with
vaporized hydrogen peroxide. We
then pressurize the environment
with a redundant [high-efficiency
particulate air] (HEPA) filter station
to classify the sterile area in class
100.
For complete cleanliness, the
preforms also need to be sterilized
before entering the microbiological
isolator, the company said in a
statement. GEA sterilizes preforms
in one single step with a controlled
flow of vaporized hydrogen peroxide
after the heating oven. This single-
step cleaning helps to prevent cross-
contamination, the company explained
in a statement. If the external preform
is sterilized before the internal section,
contaminants from inside the preform
can contaminate the outside of the
preform as well as any mechanical
pieces the preform comes in contact
with, it said.
Through these steps, plastic bottle
manufacturers can help ensure
that they are producing the safest
possible product for the beverage
market. BI
Aseplic llling lrom KHS. Wilh ils unique room-in-room concepl
Sensilive beverages have never been saler
Lxceplionally small aseplic zone
Linear or rolary according lo producl requiremenls
High process reliabilily lhanks lo reduced complexily
Learn more al www.khs.com
or scan lhe QP code.
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Getting inked
IN ORDER TO GARNER CONSUMER ATTENTION, BEVERAGE-MAKERS ARE
capitalizing on the power of consumers five senses.
Earlier this year, The Coca-Cola Co. released a
print advertisement in Dubai designed to entice
consumers to sample and talk about its new-and-
improved Fanta Orange soda. To do so, the ad
encouraged readers to remove the page from its
protective sleeve, tear off a piece, and eat it. The ads
were made from edible rice paper and infused with
the proprietary Fanta Orange formula.
Taking this idea to the retail aisles, brand owners
also have the opportunity to allow sampling of
their products at the shelf. Like a packet of dissolvable
breath strips, beverage-makers can transfer the flavor of
their products to dissolvable strips to give the shopper
an idea of what the product will taste like, according
to Tony Bean, manager of energy-curing ink, and Bob
OBoyle, product manager of SunChemicals coatings
portfolio, for SunChemical Corp., Parsippany, N.J.
A packet of these strips can be placed on a beverage
package at retail to encourage a purchase, they add.
Moving from taste to smell, beverage packages also
can take advantage of inks and coatings to provide a
multi-sensory experience for shoppers. For instance,
SunChemicals SunScent line can be applied as an ink
or coating to a cherry-flavored vodka, so that when
consumers scratch or rub the image of a cherry, the
aroma is released, Bean explains.
Both taste and scent technologies are emerging in the
beverage market, he says. However, thermochromic,
glow-in-the-dark, textured, color-shifting and other
specialty inks are gaining popularity as well, he adds.
Specializing in thermochromic inks, Chromatic
Technologies Inc. (CTI), Colorado Springs, Colo.,
released a number of new technologies this year.
Building on its thermochromic temperature ink
technology, such as that used in MillerCoors Coors
Light Cold Activated cans and bottles, the company
learned how to provide cold-guarantees on can
tabs, crowns and closures, says Patrick Edson, chief
marketing officer for CTI. It also evolved from blue
thermochromic inks and created yellow and red
thermochromic colors, which now enable the printing
of hundreds of cold-activated colors, he adds.
On the warmer side of the spectrum, CTI introduced
photochromic inks that are activated by sunlight,
Edson says. Plus, it offers reveal inks, which enable the
packaging to display messages after consumption, such
as promotional codes or return-to-fridge alerts to
improve food safety, he explains.
It also developed a technology for cans to help
enable transparency, because cans are limited by
their opaque material and cannot showcase the
liquid inside. By using CTIs product demonstration
innovation, the product inside can be mimicked on
the outside. For example, a glass can be printed on
the can to show it full of liquid, and as the consumer
drinks it, the glass empties by detecting the remaining
level of liquid in the can, Edson explains.
When it comes to glass bottles, however, the
decorative inks from Hartness International, a
division of Illinois Tool Works Inc. (ITW), are
enabling the packaging format to become even
more transparent by eliminating the label. The
company uses a vertical ultraviolet (UV) ink
solution that enables it to print directly onto the
glass using any color on the Pantone spectrum
as well as specialty effects, such as metallic,
thermochromic and frost decorations. The inks
are organic and do not include bisphenol A (BPA)
or volatile organic compounds (VOCs), says Sean
Hartness, vice president of the Greenville, S.C.-
based company.
Inks also can help to differentiate a product
on-premise. UV light ink, for instance, can add
a fun, interactive element to beverage packages
and allow them to stand out in bars or nightclubs,
says Neill Mitchell, vice president of marketing
and strategic development for Crown Beverage
Packaging North America, a business unit of
Crown Holdings, Philadelphia.
Although these specialty finishes work well at retail,
on-premise and in consumers hands, the process
to get them there isnt always easy, SunChemicals
Bean notes. For instance, a sandy-textured specialty
effect that promotes grip on a bottle could face some
challenges on a high-speed filling line, and strong
solvents on a production line could conflict with the
chemistry of the inks and coatings on a can, he notes.
Plus, stringent regulations, such as the aversion to BPA,
which might be found in small traces in some inks, also
should be taken into consideration,
he adds.
Matching some of these effects
with what actually has to happen
in the real world can be difficult,
he says. Its a matter of
balancing not just the performance
needs that the consumer may need
but also regulatory needs that are
continuing to get more and more
stringent.
Beverage containers utilizing inks for a variety of effects
Specially marked bottles of The Coca-
Cola Co.s Fanta beverages in Australia
used thermochromic inks to reveal a
challenge for consumers to perform a
Funstigator task. (Image courtesy of
Chromatic Technologies Inc.)
>>
41
BACK TO BASICS
Beyond specialty effects, some brand owners are
reverting to simple, nostalgic designs using labels or
graphics from their past, says Janelle Harris, director of
graphic services for Broomfield, Colo.-based Ball Corp.s
metal beverage packaging division in the Americas.
Those simpler looks were iconic and clean and
resonate with many consumers, she says. They
say, Weve been around a long time, and we havent
changed anything in our quality product. Its a nostalgia
play to an extent, but it is also a brand play and appeals
to consumers who want traditional, simple excellence.
Regardless of the complexity of the graphics,
high-quality printing remains vital. Therefore, Crown
developed its Pictoris high-quality print process to help
brands achieve graphics that are crisp, clear and more
realistic, Mitchell says.
Pictoris employs proprietary separation techniques
for improved dot spacing and superior reproduction
of fine details in order to achieve the best visual
representation possible while still offering quality and
consistent printing across long print runs, he says.
Likewise, Ball Corp. offers its proprietary six-color
Eyeris high-resolution graphics technology as well as
its new Dynamark Variable Printing Technology, which
allows companies to produce a variety of different
graphics on cans that then can go into a multi-pack
without any sorting, Harris explains. Dynamark is an
ideal technology for promotions, she adds.
Well get to the point where we can print CMYK-
level graphics on cans, Harris says. It will be about
higher resolution and more vibrancy in colors.
Color also plays a role when it comes to glass bottles.
Brands like Anheuser-Buschs Bud Light Platinum
and Campari Americas Skyy Vodka have created
shelf presence by showcasing blue glass. And soon,
Hartness will introduce a new UV-curable ink applied
via electrostatic technology developed by the Nordson
Corp., Westlake, Ohio, that can coat a clear glass bottle
in any color on the Pantone spectrum.
The beauty is instead of having maybe only three
colors of glass as they have predominantly now
which is amber, green and flint the producer can
actually color glass any color that their team wants
and the glass still recycles as native flint glass,
Hartness explains.
Plus, the coating technology eliminates the need to
changeover a glass furnace to run a new color, which is
expensive and time-consuming, he says.
Considering the amount of SKU proliferation
in the beverage industry, manufacturers will
have to perform smaller production runs to make
the additional SKUs, Hartness says. Therefore,
technologies that can add value and help products
stand out on the shelf will continue to hit the market
to meet demand, he projects. BI
Hartness Internationals decorative inks can
be applied directly to a glass bottle without
the need for a label. (Image courtesy of New
Belgium Brewing)
>
>
Packaging
Drawing crowds with
packaging innovation
PACK EXPO INTERNATIONAL 2013, WHICH TOOK PLACE SEPT. 23-25 AT THE LAS
Vegas Convention Center in Las Vegas, was the trade shows largest event in Las
Vegas yet, according to PMMI, the Reston, Va.-based host of the event. In fact, in
early estimates, the association for packaging and processing technologies reported
an attendance increase of 7.4 percent to 27,759 attendees, a 15.5 percent increase in
exhibitors to 1,788 companies, and a 14.7 percent increase in floor space to 722,437
net square feet, all compared with the 2011 show, which also set event records.
Below are some of the exhibitor highlights from the
2013 show:
Admix, Manchester, N.H., promoted its Fastfeed
powder induction and dispersion system. The Fastfeed
system uses a high-performance powder suction pump
that vacuum conveys 3-400 pounds a minute of any
powder or solid.
Ambaflex, Bedford, Texas, displayed four of its
spiral conveyors at the show. Its SpiralVeyor Portal
incorporates two spirals one up, one down and an
overhead bridging conveyor. The SpiralVeyor SlimLine
for secondary packaging items has multiple parallel
tracks for multi-package conveying in a space as small
as 3-5 square feet. The SpiralVeyor SVM mass flow
elevator can elevate mass flow containers up or down
and accumulate them on parallel, side-by-side tracks.
Finally, the BottleLift SpiralVeyor is designed for high-
speed bottle elevation and lowering.
Amco Products Co., Fort Smith, Ariz., highlighted its
portfolio of cap chuck solutions.
American Holt, Norwood, Mass., presented its
portfolio of aftermarket machine parts, which can help
customers save 20 to 30 percent of their inventory costs,
the company says.
Auto-Mate Technologies, Riverhead, N.Y.,
introduced its new AM-QC quality control inspection
center. The system is designed to check for quality
aspects like missing, crooked or loose caps; missing or
crooked labels; missing foil seals or neck bands; color
correctness; barcode and date-lot information; conveyor
speed; and custom applications.
Axon, Raleigh, N.C., featured its Aurora Wide shrink-
sleeve applicator for large, lay-flat film applications
such as multipacks or wide-diameter containers.
Capable of handling as many as 200 containers a
minute, the system also includes motorized film
unwind, recipe functionality to control changeovers
with the push of a button, and ergonomic features
including a standard swing-arm human-machine
interface (HMI) and a height-adjustable film-roll
splicing table.
Bemis Performance Packaging, Oshkosh, Wis.,
highlighted its portfolio of shrink-film, roll-fed and Peel
N Tear labels for beverage packages.
Busch LLC, Virginia Beach, Va., called attention to its
experience in working with companies to implement
energy-efficient vacuum pump systems.
Cognex Corp., Natick, Mass., presented its machine
vision inspection systems under its Cognex Vision
division. Of special note was its DS1000 vision system,
which uses a laser instead of a camera for inspection.
Columbia Machine Inc., Vancouver, Wash.,
introduced its HL7200 high-speed, inline palletizer. The
first in a family of high-level, high-speed palletizers
to be released this year, the HL7200 incorporates
Category 3 electrical safety components including dual-
channel safety interlocks and full-height light curtains
positioned on the full-load discharge and empty-pallet
feed, among other safety features. In addition, the
palletizer incorporates Columbias new programmable
laner technology with its soft turn and configurable
layer table to provide accurate and stable layer forming,
the company says.
Delkor, St. Paul, Minn., highlighted many of its latest
innovations at the show. In collaboration with Tetra
Pak, Vernon Hills, Ill., the company debuted its C1 1400
Robotic Packer, a high-speed robotic packing system
that integrates forming, loading and closing with a
detection device that locates and discharges out-of-
place packaging to avoid jams. The new packer also
can handle a wide range of case formats and substrates,
the company says. On the packaging materials side,
Delkor featured its Cabrio Case design. This secondary
packaging converts a corrugated, conventional flange-
seal shipping case into a retail-ready display case by
using its angled flaps to create a display that is open in
the front with a higher wall in the back.
Emerson Industrial Automation, Florence, Ky.,
introduced its new System Plast Low Back Pressure
Conveyor Belt series at the show. This system is
designed to handle shrink-wrapped cases without
cardboard pads or trays, the company says.
Etimag USA, Springfield, Va., presented its portfolio
of shrink-sleeve, preform-sleeve, promotional-sleeve,
tamper-evident sleeve and pressure-sensitive labels.
Exopack, Spartanburg, S.C., featured its AquaCrystal
shrink bundling films for wrapping multipacks. The
portfolio includes three models: AquaCrystal CW,
AquaCrystal GP and AquaCrystal XP. CW is non-
printed and specifically designed for distribution
Pack Expo
hosts largest
Las Vegas show yet
Emerson Industrial Automation introduced its
new System Plast Low Back Pressure Conveyor
Belt series for handling shrink-wrapped cases
without cardboard pads or trays. (Image
courtesy of Emerson Industrial Automation)
>
>
43
applications; GP is designed for can
multipacks; and XP is suited for
unsupported, nested case packs of
polyethylene terephthalate (PET)
bottles.
Gebo Cermex, Norcross, Ga.,
introduced new innovations to its
VersaFilm range of seamless shrink-
wrappers at the show. Cermex has
re-engineered the vacuum table for
its VersaFilm shrink-wrappers to
make film-handling more fluid and to
facilitate maintenance on high-speed
lines, the company says. It also added
an optimized shrink tunnel that can
be adjusted based on product height,
collation and number of lanes, it says.
Intelligrated, Mason, Ohio, launched
a new mix-load order fulfillment
solution at Pack Expo 2013. Its Alvey
robotic mixed-load palletizing solution
utilizes configurable end-of-arm
tooling, software and controls to handle
multiple product types. These features
enable manufacturers and distributors
to replace manual handling processes
with the efficiency, accuracy and
cost-saving benefits of automation, the
company says.
Klber Lubrication North America
L.P., Londonderry, N.H., highlighted
its portfolio of multi-purpose, food-
grade greases.
Lubriplate Lubricants Co., Newark,
N.J., announced that its National
Sanitation Foundation H-1 Registered
food-grade lubricants are newly
registered with the U.S. Environmental
Protection Agency. It also highlighted
its portfolio of NSF H-1-registered,
food-grade lubricants.
Matthews Brand Solutions,
Pittsburgh, highlighted three of its
marking and coding machines. Its
eSolarMark Light PET carbon dioxide
laser coding system is suited for
marking PET containers and glass
substrates with alphanumerical text,
date and time codes, serial numbers,
barcodes, 2-D codes and graphics. The
Viacode L Series printer provides 600-
by-600 dots per inch resolution at more
than 200 feet a minute for marking on
porous and non-porous applications.
Schneider Packaging Equipment Co.s new
Robox BPR uses a Fanuc robot to pack a variety
of bottles in neck-up, neck-down, alternating or
lay-down formations at speeds as fast as 160
bottles a minute. (Image courtesy of Schneider
Packaging Equipment Co.)
>
>
Packaging
Specifically for porous materials, the
company also offers the Viacode T
Series high-resolution printers, which
can create 4-inch-high images and
codes with a single head.
Paxton Products, a Cincinnati-based
division of ITW Air Management,
featured its CapDryer, which provides
complete drying of bottle necks
and lids to allow for quality coding,
tamper banding, labeling, and vision
inspection. It also highlighted its
Ionized Air System, which removes
particulates, dust and contaminants
via ionization coupled with centrifugal
blowers and air delivery systems.
The systems design decreases energy
usage by as much as 80 percent while
increasing performance and reducing
maintenance, the company says.
PDC Europe Americas, Austin,
Texas, presented its BM-110 blow-
molder stretch-sleever. The system
applies easy-to-recycle sleeve labels
without heat, which, in turn, reduces
energy usage, the company says.
Pfannenberg Inc., Lancaster, N.Y.,
introduced its PWS 3000 cooling
system with water. The latest addition
to Pfannenbergs Advantage series,
the system includes an electronic
thermostat for accurate temperature
control, color-coded water lines for
easy identification of water supply
and return lines, and an airflow path
designed to prevent condensate water
from entering the enclosure.
QuikWater, Sand Springs, Okla.,
highlighted its direct-contact water
heating systems. Quikwaters systems
create hot water on demand by quickly
heating water up to 200 degrees
Fahrenheit. Its clean-burn technology,
which is powered by natural gas
or propane, produces pure, potable
water, and flash pasteurization kills
pathogens, it says. In addition, the
systems are environmentally safe, 99
percent energy efficient, and offer up to
40 percent energy savings, it adds.
Rehrig Pacific Co., Los Angeles,
displayed its direct-store-delivery
(DSD) One-Touch Delivery System.
The system allows distributors to
assemble pallets of product for delivery
in the warehouse and then move them
to and from delivery trucks with the
cart. In addition, the systems design
allows DSD personnel to deliver up to
five times more product for each trip
and easily maneuver down narrow
aisles and around sharp corners, the
company says.
RockTenn Automated Packaging
Systems, Orlando, Fla., featured its
Sustainable Handle & Applicator Solutions
PakTech takes major brands and processors to the top of the market. How? Sustainability and
efficiency. Our handles are made using clean manufacturing practices and Post-Consumer
Recycled (PCR) resin. Being 100% recyclable, they look good, feel good and have an
amazing effect on consumer happiness. Plus, operations are streamlined with
our state-of-the-art, automated application machinery that fits
seamlessly into any production line.
The ultimate turnkey solution found in something as
simple as a PakTech handle.
Klber highlighted its portfolio of multi-
purpose, food-grade greases. (Image
courtesy of Klber Lubrication North
America L.P.)
>
>
45
Meta mandrel-formed cases. The Meta
150 machine forms die-cut blanks
into cases around a fixed mandrel,
thus minimizing case-skew and
maximizing structural integrity. The
cases are available in one- and two-
piece options as well as shelf display
configurations that offer greater pallet
stability, packaging weight savings and
automated partition insertion capability.
Ryson, Yorktown, Va., unveiled its
Narrow Trak Spiral conveyor at the
show. The new spiral conveyor has a
5-inch-wide slat design and is designed
to end-transfer small cartons and
packages or side-transfer small bottles
and containers in a single file or in mass
flow. This compact unit has an outside
diameter of 45 inches.
Sato America Inc., Charlotte, N.C.,
presented its portfolio of print engines
for automatic print-and-apply labeling.
The company also offers Label Gallery
software for label design for production
through Sato print engines.
Schneider Packaging Equipment
Co., Las Vegas, debuted the next-
generation Bottle Packer Row (BPR)
case packer from its Robox family of
products. The Robox BPR is designed
for packing blow-molded plastic
high-density polyethylene (HDPE),
PET, polyvinyl chloride (PVC),
polypropylene (PP) and other bottles
into service cartons with or without
liner bags.
Sealed Air, Duncan, S.C., highlighted
its Cryovac LT1 low-density, high-
shrink-sleeve label. The, ecological,
low-density shrink sleeves can easily
be separated from PET bottles in the
recycling stream and provide 30 percent
source production compared with other
mono-layer shrink-sleeve labels, the
company says.
SEW-Eurodrive Inc., Troy, Ohio,
discussed successful implementations
of its Movigear mechatronic drive
system in beverage facilities around the
world. The Movigear system has been
shown to reduce operating costs due
to its overall efficiency. The system also
offers resistance against heat, moisture
and cleaning agents, the company says.
Siemens, Munich, launched
Simogear, its new gear motor series
for conveyor applications in the
packaging industry, at the show.
Simogear features helical, parallel
shaft and helical bevel gear unit
types with integral high-efficient
National Electrical Manufacturers
Association (NEMA) premium motors.
Additionally, the company debuted
its single-axis Sinamics V20 drive for
basic applications at the show. The
Sinamics V20 is available in four frame
sizes to accommodate a performance
range from one-sixth to 20 horsepower
and can be used to operate pumps,
fans, compressors and conveyor
systems as well as for simple drive
tasks in the processing and handling
industries.
Teledyne TapTone, North Falmouth,
Mass., emphasized its leak inspection
systems. The company offers various
systems for inspecting glass and
plastic containers with single- or dual-
rejection capabilities. These systems
also can inspect caps, codes, pressure
and fill levels.
Tetra Pak presented its entire
portfolio of aseptic beverage packages
in various shapes and sizes. One of
its newest models, the Tetra Wedge,
is designed to appeal to children and
teens with its unique shape that is easy
to identify, easy to hold, and easy to
drink from with a straw.
Unibloc-Pump Inc., Marietta, Ga.,
highlighted its Unibloc-PD positive
displacement pump. The system is
designed to pump thin and thick
liquids at a high rate of efficiency and
at capacities up to 525 gallons a minute.
The Unibloc PD pump is engineered
for temperatures up to 250 degrees
Fahrenheit and can be mounted with
either horizontal or vertical through-
put bars.
United Barcode Systems, Escondido,
Calif., featured its APL 800 Series
print-and-apply system for multiple
panel labeling. The system prints labels
at speeds between 50 and 600 mm a
minute and can apply up to three self-
adhesive labels to a pallet according
to European Article Numbering/
Uniform Code Council-128
Application Identification Standards
and GS1 International pallet labeling
recommendations.
Vacuum Barrier Corp., Woburn,
Mass., presented its liquid nitrogen
injection and dosing systems. Of
specific note were the Nitrodose G2
and EasyDose G2 systems, which
both can dose nitrogen into cans
at speeds as fast as 450 containers
a minute with a minimum dose
duration of 25 milliseconds. In
addition, both systems are self-
monitored and feature alarm
outputs and a self-generating
nitrogen purge. BI
To read the full post-show report, visit
bevindustry.com/packexpo2013.
Made in USA
Packaging
PACKAGING NEWS
FASHIONABLE WATER
Evian Natural Spring Water, a
brand of Danone, released its
latest collaboration with designer
Elie Saab. This years limited-
edition bottle features Saabs
signature lace pattern that recalls
the feminine and elegant designs
showcased in her collections, the
company says.
HOLIDAY
HEINEKEN
Heineken USA
launched its
Celebrate Together
holiday program at retailers earlier this month.
At the center of the program, four limited-edition
bottles celebrate Heineken milestones through
designs that represent the brands beginnings,
its global presence, and its ongoing commitment
to innovation. Each holiday-themed 12-pack of
limited-edition bottles also features an in-pack code
that gives consumers the chance to instantly win a
$50 holiday reward gift card.
PACKING A PUNCH
Xyience Xenergy, the official
drink of the UFC, launched
a limited-edition collector
can featuring UFC womens
bantamweight champion
and Xyience team athlete
Ronda Rousey. Her image will
appear on the packaging of
Xenergy Cherry Lime, which
will be available at retailers
nationwide through Dec. 31.
The timing of the launch leads
up to Rouseys second UFC
fight, which will be Dec. 28 in
Las Vegas.
BIGGER BOTTLES
In order to meet growing demand
for its Watt-Ahh brand, AquaNew
LLC added a 1-liter size to its
bottled water lineup. The new
1-liter bottles also are more
efficient and economical to ship
by pallet loads from Florida to
out-of-state Watt-Ahh customers,
the company says.
SLIMMING
CAN
Nutri
launched its
Fuel premium
protein shake
in 12-ounce
Rexam Sleek cans. Nutri chose
the Rexam Sleek can because of
its unique shape as well as its
portability, durability and graphic capabilities,
it says. The company also benefits from the
packaging materials recyclability, it adds.
RETRO LAGER
Narragansett Beer
reintroduced its 1975
can, made famous in the
Jaws movie during the
scene in which Captain
Sam Quint, played by
Robert Shaw, crushes a can
of Narragansett Lager to
intimidate Richard Dreyfuss
character, Hooper. For a
limited time, the retro design
appeared on 12-, 18- and
30-packs of Narragansett
Lager throughout New
England.
PREMIUM APPEAL
Pernod Ricard USA
released a new look for its
Ballantines Finest Blended
Scotch Whisky. New design
elements include a chevron-
shaped label that recalls the
wings of the historic Finest
label; a more prominent
positioning of the brands
crest; a simplification of
the Ballantines seal, which
amplifies the Ballantines
B; and the transition of
the word Finest to a more
premium gold coloring.
The shoulders of the bottle
also have been made more
angular, resulting in a
sharper, prouder look, the
company says. As a result,
the bottle enhances the
brands most familiar elements while achieving
a more contemporary look, it adds.
WINE LINE REDESIGN
Union Wine Co. unveiled new packaging for its
line of wines to appeal to a younger audience, it
says. For instance, the adoption of the Oregon
heart icon with a wine bottle, found in the
logo and on the screw top, enables the brand
to showcase Oregon character in a casual yet
design-sophisticated way, the company says.
Overall, the new packaging was designed to
represent Union Wine Co. as an approachable
lifestyle brand that embraces Oregons unique
spirit and passion for craftsmanship, it adds.
sweeten
everything
simplify
labels
improve
texture
Beverage
WHETHER RED, BROWN OR BLUE, BEVERAGE COLORS PLAY A LARGE ROLE IN
impacting consumers perceptions of a product. A March 2013 study by D.D.
Williamson, Louisville, Ky., further illuminated this concept by presenting
24 test subjects with clear, brown and pink versions of a lemon-lime-flavored
carbonated beverage.
When presented as a clear soft drink, 81 percent
of subjects correctly identified the product as having
a lemon-lime or citrus flavor. However, when the
drink was colored brown, 34 percent of participants
described it as sweet or fruity, while 15 percent
described it as having a cola flavor. Likewise, when
it was colored pink, 38 percent of respondents
described it as fruity, berry or sweet. In
addition, the majority of respondents said they
enjoyed the pink beverage best, citing that it was the
most flavorful and visually appealing. Many of these
perception differences were influenced solely by the
beverages color.
The color of a beverage affects the consumers
perception of taste as we drink with our eyes,
explains Jody Renner-Nantz, global application
scientist for D.D. Williamson. Color is a clue to
flavor. For example, red-colored drinks are typically
associated with sweetness such as strawberry or
cherry flavors. By contrast, yellow-colored drinks
are associated with sour flavors like lemon. Green is
perceived as tart in flavor, such as apple or lime.
Consequently, if a beverage-maker chooses the
wrong color for a beverage, the perception can be
skewed, says Dave Tuescher, technical director for
Sethness, Lincolnwood, Ill. For example, Esquire
magazines Eat Like a Man Blog described green beer
as disgusting, even though the green food coloring
added to the beer does not impact the taste, according
to its March 14 article Can Green Beer be Great Beer?
Coordinating a
palette of colors with
consumers palates
A rainbow of options
EXBERRY natural colors deliver outstanding natural color for food and drink products.
When vibrancy, stability, a clean-label and variety matter, you can rely on EXBERRY to
provide the perfect solution. For application support or further advice, contact the experts
in colorants made from fruits and vegetables; our specialists will be delighted to assist you.
GNT Coloring food with food
EXBERRYnatural c natural colors deliver outstanding natura rallll color
Vibrant color with
Excellent stability
Contact us for further information or to request samples
914.524.0600
info@gntusa.com www.gnt-group.com
49
For this reason, when working
with customers to select a color for a
beverage, Food Ingredient Solutions
LLC considers the flavor profile of
the beverage product as well, says
Jeff Greaves, president of the Rohnert
Park, Calif.-based company. This
can even come down to choosing a
specific shade within a color range,
like selecting a strawberry red versus a
fruit punch red to appropriately match
the flavor, he says.
Beverage-makers also consider what
consumers want when choosing a
color scheme. Consumers are mainly
attracted to well-known and natural-
looking colors found in beverages,
explains Christian Benetka, senior
product manager for Dhler Group,
Darmstadt, Germany. For example,
colors such as red, orange, yellow and
brown are commonly found in nature
in fruits and vegetables, he says. These
colors also happen to be the most
popular beverage colors, he notes.
On the other hand, bright colors in a
beverage can help to attract attention
and appeal to children who are
seeking a product that is interesting
and different, he adds.
NATURAL BENEFITS
Health-conscious consumers are
calling for naturally colored beverages,
says Chad Ford,
associate director
of colors for Wild
Flavors Inc.,
Erlanger, Ky.
Many consumers
associate health benefits with sources
of naturally derived colors, he
says. Often natural colors are free
of [genetically modified organisms]
(GMOs) and allergens. In addition,
natural colors help to create a clean
label, and their sources can be listed
on the label to help explain what the
ingredient is and what its use is, he
adds. For example, purple carrot juice
can be listed as purple carrot juice
(color), he explains.
Plus, because they are derived
from fruit and vegetable sources,
such colors are frequently approved
and accepted by most international
regulatory bodies and retailers,
says Kelly Newsome, corporate
communications manager for GNT
USA Inc., Tarrytown, N.Y. Most
importantly, consumers across the
globe can easily recognize and feel
safe consuming color ingredients
made from fruits and vegetables,
she says. In this way, the use of
natural colors can help beverages
expand into new and international
markets.
In order to formulate with
natural colors, beverage-makers
are willing to invest a little more
money in their coloring solutions
to make consumers happy, notes
Tracy Takeda, product development
technologist for San Joaquin
Valley Concentrates, Fresno, Calif.
Artificial colors are usually less
expensive than natural [colors], but
formulators are willing to pay a
little more for natural colors to gain
consumers positive perceptions,
she says.
Chicago-based Mintel reported
at this years Institute of Food
Technologists (IFT) Annual Meeting
and Food Expo that natural colors
have been on the rise in the last few
years. In fact, natural colors have
experienced 77 percent growth since
2009, reported Lynn Dornblaser,
director of innovation and insight
To create its red
color, San Joaquin
Valley Concentrates
uses Rubired grapes,
which are the source
of the most stable
fruit anthocyanins,
according to Tracy
Takeda. (Image
courtesy of San
Joaquin Valley
Concentrates)
> >
Color is a clue to f lavor. For example, red-
colored drinks are typically associated with
sweetness such as strawberry or cherry
f lavors. By contrast, yellow-colored drinks
are associated with sour f lavors like lemon.
Green is perceived as tart in f lavor, such as
apple or lime.
Jody Renner-Nantz,
global application scientist,
D.D. Williamson
Beverage
at Mintel, during the market research firms IFT
presentation.
COLORING IN HARMONY
Despite their popularity, natural colors do pose some
formulation challenges, including stability issues.
According to D.D. Williamsons 2013 IFT poll, pH is the
No. 1 stability challenge when working with natural
colors in a new beverage. Industry technologists polled
also noted heat, light, distribution, interaction with
other components,
and solubility as
other challenges.
Lack of stability
in a beverage
can cause colors
to fade, stain the
bottle, or ring,
says Byron D.
Madkins, senior
director of product
development
and applications
for colors at Chr.
Hansen Inc.,
Milwaukee.
Ringing occurs
when an emulsion
or encapsulation of an oil-based pigment is disrupted
or broken. In the case of beta carotene, which provides
yellow to orange hues, the color visibly separates
from the solution and floats on top, he explains. This
is undesirable and does not communicate quality to a
potential consumer, he adds.
These stability issues also translate into shelf-life
challenges, Madkins says. Ensuring that Chr. Hansens
colors survive a nine- to 12-month shelf-life is one
of the companys biggest formulation challenges
and takes up to 80 percent of its time, he notes. To
further address this issue, the companys laboratories
conduct real-time and accelerated stability testing to
demonstrate what a given beverage with its colors
would look like in the first, fifth, ninth and 12th month
after production, he says. With this data, the company
is able to recommend the best color formulation
options for a specific beverage type, he adds.
Through an understanding of these stability issues,
beverage formulators also have designed color systems
and formulations to handle these challenges. For
example, formulators can take advantage of co-
pigmentation, or the way in which colors interact, to
create a more stable color system, Madkins says. They
also can utilize micro-encapsulation by putting oil-
based or insoluble pigments into a matrix with sugar
and hydrocolloids to create water-dispersible color
systems that can uniformly color the beverage, he says.
Emulsion technology also can help with color
stability in a beverage, according to Cory Gegg,
marketing manager for Sensient Colors LLC, St. Louis.
Sensient recently launched its advanced emulsion
technology, which uses complex, water-based
emulsions to allow multiple oil- and water-based
natural colors to co-exist in a single color system, he
says. This technology also can help to prevent package
staining, allow for lower color usage levels, and
minimize off-notes that are sometimes associated with
natural colors, he adds.
Many of these formulation challenges also can be
skirted by opting for artificial colors, Food Ingredient
Solutions Greaves says. Most artificial colors can be
used in most systems without much concern about
the matrix, he says. In addition, artificial colors easily
blend into most beverages because they rarely react
with other ingredients, Dhlers Benetka says.
RED HOT
Whether artificial
or natural, red hues
are the top trending
color for beverages,
experts note. These
hues are mostly
made of carmine or
anthocyanins such
as purple sweet
potato, red cabbage,
red radish, black
or purple carrot,
elderberry and
Caramel colors are suitable
for multiple types of beverages,
including iced teas, experts note.
(Image courtesy of Sethness)
>>
LycoRed recently developed its Lyc-O-Beta Intense and BetaCote color portfolios to offer
high-intensity orange and yellow colors in forms that require low usage rates. (Image
courtesy of LycoRed Ltd.)
>
>
51
grape, according to Food Ingredient
Solutions Greaves.
San Joaquin Valley Concentrates
produces its natural red colors
from Rubired grapes sourced from
contracted farmers and purple carrots
and sweet potatoes from Food Safety
System Certification 22000-certified
suppliers, Takeda says.
A recent challenge due to natural
reds popularity in a variety of
beverages has been to create pigments
that are stable in the presence of
vitamin C, D.D. Williamsons Renner-
Nantz says. To overcome this, the
company blended several different
anthocyanins to create a red color that
meets both hue and stability targets for
vitamin-enhanced waters, she says.
BROWN IS THE NEW BLACK
The color brown recently garnered the
second-most popular beverage color
spot, surpassing yellow and orange,
according to Renner-Nantz. In 2013,
D.D. Williamson tracked a relative
increase in new beverages that are
brown and a relative decrease in those
that are yellow, she says.
Although brown often is assoc-
iated with chocolate or caramel
flavors in the food industry, in
the beverage industry, with the
exception of dairy drinks, the color
is commonly associated with cola
and root beer flavors, Chr. Hansens
Madkins says.
Beverages, including carbonated
soft drinks, teas, beers, whiskies,
energy drinks, protein drinks and
fruit juice drinks, tend to be the
No. 1 use for caramel colors among
all product categories, according to
Sethness Tuescher. The company
offers 60 different liquids in varying
shades of brown, including colors
as light as red and yellow, he says.
To choose one of these shades and
liquids, Sethness talks to customers
about what they are trying to
accomplish with the color.
Factors like desired level of
4-Methylimidazole, ionic charge, pH
and other elements of the beverages
conditions also are taken into account
to find the appropriate solution. For
example, if you have a root beer,
you [need] a caramel color that
foams, Sethness Tuescher explains.
If you have a soda, you need a
caramel color that does not foam.
If you have alcohol, like a whiskey,
you need to have a caramel color
that will tolerate the alcohol without
precipitating.
From a formulation standpoint,
caramel colors are very water-soluble,
Tuescher says. Caramel colors also
help create batch consistency and
uniformity within a beverage line,
because beverage formulators can
add a little bit of caramel color to
make sure the shades of different
batches look uniform on the shelf,
he adds.
BRIGHT AND EYE-CATCHING
Yellow and orange hues still are
popular in the United States and also
are the top trending colors in Spain,
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according to Food Ingredient Solutions Greaves. These
colors tend to come from sources such as beta-carotene,
apo-carotenal, Yellow No. 5 and Yellow No. 6, he says.
Most yellow and orange color sources are oil-
based, which can present a challenge in beverage
formulations, Dhlers Benetka says. Oftentimes,
beverage-makers use emulsion technology to
incorporate these colors, but that sometimes
results in a cloudy appearance, he notes.
Dhler took this technology one step further
by using advanced emulsion technology to
produce its Crystal Clear Colours portfolio
based on carotenoids. The result is easy-to-
use and highly stable warm orange and
shining yellow hues for alcohol and non-
alcohol beverages, he says.
To create high-intensity yellow and
orange colors, LycoRed Ltd., Israel, recently
developed its Lyc-O-Beta Intense and
BetaCote color portfolios. These solutions
offer higher color intensity compared with
other beta-carotene colorants and, in turn,
require lower colorant usage, the company
says. In addition, the colors are non-foaming,
resistant to the fading that can occur as a
result of pasteurization and other stressful
processes, and highly soluble for easy
formulation, it says.
FEELING BLUE
Creating natural blues, greens and purples has
historically been a challenge for color-makers,
experts note. However, through advancements in the
understanding of natural colors, the color industry
has created stable, natural blues for use in beverages.
Five years ago, Wild Flavors launched its acid-
stable natural blue color derived from fruit. Suitable
for alcohol and non-alcohol beverages, the blue color
additive is stable within a pH range of 2.5 and 8.0
and can serve as a foundation for green and purple
colors, the company says.
Adding to the color options in the market, Sensient
Colors launched this year a new line of clean-label,
bright and stable blues, greens and purples for use in
food and beverages in the United States. Derived from
proprietary sources, the natural platform can replicate
bold shades of artificial colors ranging from blueberry
to sky blue, vibrant emerald green to clean mint green,
and intense grape to soft pastel lavender, Gegg says.
Even more blue, green and purple color options
may be available in the near future. This year, the
FDA approved Spirulina, a pigment derived from
algae that delivers bright blue and green shades, for
use as a food colorant in candy and chewing gum.
Although use of this colorant currently is limited,
experts note that future consideration could open
this source to use in the beverage industry. BI
Sensient Colors launched this year a new line of clean-
label, bright and stable blues, greens and purples for
use in food and beverages in the United States. (Image
courtesy of Sensient Colors LLC)
>
>
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53
CREATORS BRIEFS
COCOA
EXTENDERS
In response to
higher cocoa prices,
David Michael & Co.
relaunched Cocoa-
Mate, its line of cocoa
extenders that are
functionally capable of replacing up to 50 percent
of the cocoa powder used in a finished product, the
company says. Cocoa-Mates are available to replace
both Dutched Cocoas and Natural Cocoas, and both
natural and artificial versions are available.
David Michael & Co., 10801 Decatur Road,
Philadelphia, Pa. 19154; 800/363-5286; mflavors.com.
ERYTHRITOL SWEETENER
Pyure Brands launched a commercial-grade organic
and non-genetically modified organism (GMO) erythritol
sweetener. The U.S. Department of Agriculture-
certified organic and Non-GMO Project verified
sweeteners are close to sugar in terms of bulk and can
replicate the mouthfeel of food and drinks that are
sweetened with sugar, it says. Erythritol also works well
in conjunction with stevia, acting as a bulking agent for
the higher-intensity sweetener, the company says.
Pyure Brands LLC, 2277 Trade Center Way, Naples, Fla. 34109;
305/509-5096; pyuresweet.com.
A PALETTE OF CHERRY FLAVORS
Sensient Flavors LLC, a unit of Sensient Technologies
Corp., introduced a line of natural, true-to-type
varietal cherry flavors suitable for food and beverage
applications. The flavors were created utilizing
Sensients proprietary flavor development technologies,
and sensory analysis and profiling also were conducted
to ensure that the true essence of each varietal
was captured, the company says. The following are
available in the portfolio: Attika, which features a sweet
and tangy flavor profile with high almond and floral
notes; Black Cherry, which has a sweet and light floral
flavor profile; Duke, which presents a sweet and mild
flavor profile with a blend of sour and soft almond
notes; Maraschino, which is a preserved and sweetened
cherry with strong floral and sweet aromatic notes;
Morello, which has a sour and acidic flavor profile; and
Wild Cherry, which features a soft floral flavor profile
paired with sweet, fruity notes, Sensient explains.
Sensient Flavors LLC, 5600 W. Raymond St., Indianapolis, Ind.
46241; 800/445-0073; sensientflavors.com.
SPORTS RECOVERY SUPPORT
Kemin Industries Inc. launched AssuriTea Sport,
a water-extracted proprietary formula of diverse
polyphenols that works as a recovery ingredient for
athletes and other active individuals. Backed by
human clinical trial results, the all-natural ingredient
does not contain harsh solvents or pesticide residues,
the company says. AssuriTea Sport is generally
suitable for use in many international markets and is
environmentally friendly, it adds.
Kemin Industries Inc., 2100 Maury St., Des Moines, Iowa 50317;
800/777-8307; kemin.com.
R&D NEWS
Edison, N.J.-based Allen Flavors promoted David Allen
to director of building operations. The company also
added Maria Flati to its customer service team.
Andy Blum joined Carlstadt, N.J.-based Citromax, a
division of Citroil Enterprises Inc., as vice president of
product development.
DuPont Tate & Lyle Bio Products Co. LLC, Loudon, Tenn.,
partnered with Symrise, Teterboro, N.Y., for the use of
Zemea USP propanediol as a carrier for compounded
flavors. Zemea USP propanediol is a natural, 100 per-
cent bio-based solvent and humectant made from the
fermentation of glucose.
Cargill, Minneapolis, announced that, as part of the
Cargill Cocoa Promise, the first Brazilian cocoa farmers
have become UTZ Certified and their products can
now carry the UTZ Certified label. The Cargill Cocoa
Promise is the companys global commitment to the
development of a sustainable cocoa supply chain and
to improving the lives of cocoa farmers, supporting
cocoa farming communities, and investing in the future
of cocoa farming. For its cocoa customers, Cargill
launched three new tools in its portfolio of Price Risk
Services to help customers more easily manage price
risk when working with cocoa and chocolate. These new
protective structures, CocoaPacer, CocoaPacer Cap and
CocoaRange Cap are designed to help protect customers
from price volatility, it says.
Dallas-based Celanese launched a unified brand and
new slogan, the chemistry inside innovation, to
represent its various businesses and capabilities.
The new brand incorporates the following products,
solutions and technologies: cellulose derivatives such
as Clarifoil and CelFX matrix technology; emulsion
polymers including EcoVae, TruModa and Vinamul;
engineered materials such as Hostaform, Celcon
Pom, Gur UHMW-PE and Celstran LFRT; ethylene
vinyl acetate (EVA) polymer products including Ateva
and VitalDose; food ingredients including Sunett
and the Qorus sweetener system; and intermediate
chemistry products and technologies such as AOPlus,
VAntagePlus and TCX Technology.
Fona International, Geneva, Ill., launched a Discover
Fona website at fona.com/discover-fona as a
research tool for teachers who wish to incorporate
food and flavor science into their lesson plans.
Nielsen-Massey, Waukegan, Ill., tripled the size
of its manufacturing plant in Leeuwarden, the
Netherlands, to accommodate its double-digit
production growth this year, the company says.
The approximately $4 million renovation created
dedicated areas for production, packaging and
warehousing, which enable the company to comply
with strict quality certification requirements for
reducing the potential for product contamination;
a new automated processing system that provides
more accurate and efficient batch processing; and
four times more office space, it says.
In conjunction with Madagascar-based Soarary, Virginia Dare,
announced a new dual-objective strategy to improve the sustainability of
Madagascars vanilla market.
The first objective of the strategy is to enable farmers to properly cure
their own raw vanilla in order to earn extra revenue from this value-
added activity, the company says. To make this possible, Virginia Dare
and Soarary have gifted materials and provided the training necessary for
proper curing to a group of roughly 150 growers.
Secondly, the partners want to improve food security for Madagascars
vanilla growing community. The plan will guarantee participating farmers
access to affordable rice for food during the annual shortage period, the
companies note. In turn, this access will help increase growers vanilla
income by curtailing the practice of paying for otherwise unaffordable rice
by pledging future vanilla production at prices below fair market value.
Virginia Dare, 882 Third Ave., Brooklyn, N.Y. 11232; 718/788-1776;
virginiadare.com.
SUPPORTING SUSTAINABLE VANILLA
Synergy Flavors formally opened its new headquarters in Wauconda, Ill.,
on Oct. 4. President and Chief Executive Officer Roderick W. Sowders, who
officiated at the opening ceremony, explained that the companys investment in
the facility was needed to support its customers and continued growth.
Also in attendance were the board of directors of Synergys Irish parent
company, Carbery Group, as well as Wauconda Mayor Frank A. Bart and Aidan
Cronin, consul general for Ireland.
The 15-acre campus houses Synergys 145,000-square-foot facility, which
was built to Leadership in Energy and Environmental Design (LEED) standards.
The flavor development portion of the facility houses flavor and application labs,
a demo kitchen, sensory testing labs, and analytical and pilot plant facilities.
The new facility also increases the companys manufacturing space, allowing
for the addition of new automation to improve liquid processing and packaging
efficiencies as well as new proprietary processes for liquid manufacturing.
Synergy Flavors Inc., 1500 Synergy Drive, Wauconda, Ill., 60084; 847/487-1011;
us.synergytaste.com.
SYNERGY OPENS NEW HEADQUARTERS
Ingredient Spotlight
WHETHER THEYRE USED BY FITNESS ENTHUSIASTS OR AS ON-THE-GO MEAL
replacements, protein-fortified beverages are carving out their place in the beverage
market. According to Chicago-based market research firm Mintels Global New
Products Database, 74 beverages containing protein were released from January
to June in 2013. In comparison, 49 drinks containing protein launched during that
same time period in 2012.
Overall, the protein market in ready-to-drink (RTD)
beverages, powdered beverages and meal replacements
is up significantly versus last year, and we believe
that trend will continue, says Barry Spors, director
of research and development for Wisconsin Specialty
Protein, a subsidiary of Omega Protein Corp., Houston.
As we move to an on-the-go society, demand has
increased for healthy products that are quick and easy
to consume and prepare. In addition, consumers are
searching for wholesome and natural methods to ingest
a well-balanced diet, which is contributing to the upward
trend of the protein market in beverages.
Echoing similar thoughts, Gwen Bargetzi, director of
marketing for Hilmar, Calif.-based Hilmar Ingredients,
explains that consumers are using beverages in
different ways than in the past.
No longer on the table to wash down the food,
beverages, in some cases, have become the food as
consumers use them for snacks, meal alternatives and
nutrient boosts, she says. The availability of drink-
friendly proteins and greater consumer appreciation
for protein health benefits has spurred its use in
beverages.
To help meet these growing consumer demands for
convenient, healthy products, beverage-makers are
turning to proteins to fulfill a variety of functions.
Those within the sports nutrition area are still
utilizing protein for its muscle-building capacity,
though more specialized blends are being developed
to target pre- and post-workout occasions and
maximizing the effectiveness of protein on muscle
development and speed of damage repair, says Russ
Hazen, raw materials and innovations specialist for
Schenectady, N.Y.-based Fortitech, a part of DSM.
Many products outside of this realm are employing
proteins satiety-inducing ability in products being
developed for the weight-loss and -control market.
This is perhaps where the greatest opportunity lies
for manufacturers.
And as more consumers look for protein content to
fulfill their health and wellness needs, suppliers and
manufacturers are finding more opportunities to meet
those demands.
Overall, were seeing a greater interest in
incorporating some extent of protein in a number
of different consumption periods throughout the
day and different types of beverages, says Shana
Smidt, business development manager for Glanbia
Nutritionals, Evanston, Ill. From that aspect as
well, weve been challenged to develop proteins that
work in different types of beverages and at different
concentrations. A thing that has always been looked at
are protein shots or concentrating protein into smaller
amounts for kids, for example.
In addition to its consumer packaged goods
characteristics, proteins also play a functional role in
formulation.
Formulators are using protein to provide
fortification, mouthfeel (viscosity), stability
(emulsification), heat stability, acid and heat
stability, and clarity, says Grace Harris, director of
applications and new business for Hilmar. Whey
proteins are unique in that they can be used in both
acidic and neutral-pH beverage formulations. No
other protein can do what whey protein can do in a
formulation.
Among its variety of whey proteins for beverage
formulation, Hilmars WPC 80 line of proteins has
been enhanced for heat stability, viscosity control,
acid stability and an excellent amino acid profile,
Harris explains.
The companys whey protein hydrolysates also offer
heat stability, even under retort conditions, as well as
amino acids and pre-digested protein, Harris adds.
Also recognizing the benefits of whey protein,
Glanbia offers its Bev-Wise line of protein systems for
desired beverage systems. For example, its Bev-Wise
A-100W is a pre-acidified whey protein isolate that
can be used in high-acid beverages, Smidt explains. It
can create a less astringent and clearer beverage that
processes well, she adds. However, for intermediate pH
levels, Glanbias Bev-Wise A-300W, which also is pre-
acidified, is a whey protein isolate that could be suitable
for categories like smoothies.
But milk proteins like whey and casein are not the
only mainstream avenue that ingredient suppliers are
turning to for protein.
Over the last few years, the market for soy proteins
has shifted, says Tim Burrows, director of strategic
marketing with Decatur, Ill.-based ADMs foods and
wellness division. Ten years ago, soy protein was
primarily viewed as an extender in meat products.
Now, consumers are aware of the benefits of soy as
a high-quality, nutritional food choice. Isolated soy
Vegetable and milk
bases offer unique
selling points
Proteins reaching
different need states
NuAquos protein drinks feature a number of
different proteins including collagen protein
isolate, whey protein isolate and casein protein
isolate. (Image courtesy of New Whey Nutrition)
>
>
55
proteins are the only vegetable-based
proteins with a protein digestibility
corrected amino acids score (PDCAAS),
a measure of protein quality that is
comparable with animal proteins.
Burrows notes that as weight
management products continue to
expand, soy protein can assist that
trend. Studies are finding that low-
fat proteins like soy proteins have a
positive impact on satiety and glycemic
response, he says.
To meet this demand, ADM offers
Clarisoy, a soybean-sourced protein
that can be added to finished beverages
without compromising quality or taste,
he explains.
The company also offers CardioAid,
a brand of plant sterols, which was
recently expanded to include a water-
dispersible version.
NEW CROP OF PROTEINS
Fortitechs Hazen notes that although
the protein beverage market is growing,
it also is segmenting into specialized
areas, which are growing dramatically.
There is still a lot of traditional
soy- and whey-fortified protein
beverages being developed and
launched into the market, but there
is an increase in momentum being
gained in the novel vegetable
protein arena, he says. Protein
from a number of vegetables and
grains are making their way into
mainstream beverage launches.
These include everything from pea
and rice protein to quinoa and chia.
This is allowing protein beverages
to move beyond their traditional
place within the sports performance
nutrition market and into more
mainstream consumer products
targeting weight loss.
Neelesh Varde, senior product
manager with Geneva, Ill.-based
Roquette America, adds that proteins
such as pea and algal also are emerging.
More recently, pea protein has
addressed the need for a non-allergenic,
high-quality, non-[genetically modified
organism] (GMO) protein source with
good nutritionals and functionality, he
says. One of the emerging proteins is
algal protein, [which is] derived from
microalgae.
As part of its protein line, Roquette
offers Nutralys, its line of proteins
sourced from yellow peas. The beverage-
suitable proteins are concentrated at 85
percent, non-GMO and free of allergen
concerns, Varde says. The companys
algal protein also offers a respectable
amino acids profile and does not affect
the texture, he explains.
Offering an alfalfa protein
concentrate, Wisconsin Specialty
Proteins Alfapro contains more than 50
percent protein, essential amino acids,
13 minerals, eight vitamins, chlorophyll,
xanthophylls and omega fatty acids.
Its sister company Cyvex Nutrition
developed SolaThin, a protein isolate
made solely from potatoes. BI
By Jessica Jacobsen
To read more about formulating with
proteins, visit bevindustry.com/
proteinfortication.
Fortifying foods and beverages with
whey protein ensures consumers get a
high-quality protein source to help build
and maintain lean muscle.
Whey proteins deliver:
- Complete protein with high
biological value
- Long-lasting satiety
- Bland flavor at high concentrations
Flex
your muscles
With whey protein
fortification from
Hilmar Ingredients
Flex your marketing muscle and offer foods
fortified with Hilmar Whey Protein. Let us
show you how. Give us a call or learn more
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The 2014
truck roundup
BEVERAGE TRUCK NEWS CONTINUES TO SHOW A MIXED BAG FOR 2014 AS
many truck manufacturers are still in a holding pattern due to economic
uncertainty. However, in the midst of what could be identified as a stagnant
market for product updates, there are a few bright spots.
The most notable of the positive news relates to
the introduction of three all-new van offerings in
the light-duty segment. Vans have long been limited
to merchandising tasks or servicing coolers and
dispensers, mainly due to dimensional limitations.
Although these new vans wont be able to take on a
full seven- to eight-stop route, theyre all built to be
pallet friendly.
The all-new 2014 Ford Transit and Ram ProMaster
join the Mercedes Sprinter and Nissan NV in the
full-size, stand-up-friendly cargo van segment,
while a completely redesigned 2014 Ford Transit
Connect continues to be the sole player in the space
between mini and full-sized cargo vans.
The cargo-friendly configuration of these three
new vans is by no means new, as all carry DNA
from similar configurations that have been popular
in Europe and Asia for a decade or more. Where
traditional North American cargo vans were
adapted from passenger-centric wagon models,
most of the offshore van designs were built for
cargo and only adapted for passenger use as an
afterthought.
Aside from the trio of new vans, much of the
other news is focused on enhancing existing
models with additional capabilities, capacity and
performance. Even with an iffy economy, truck
engineers still need to keep busy, so these welcome
refinements get the attention that would otherwise
be scarce when multiple new models are being
rolled out.
Work-ready pickup trucks also are in the news,
mainly due to stronger demand for their consumer-
market brethren. Ford will roll out its new F-Series
Super Duty line of 2015 models soon, and Toyota
just completed a major redesign of its Tundra full-
size pickup.
Here are the highlights for 2014:
2014 CHEVROLET EXPRESS
& GMC SAVANA VAN CUTAWAY
The 2014 Chevrolet Express and GMC Savana
cutaway vans feature a new 9,900-pound gross
vehicle weight rating (GVWR) with a 159-inch
wheelbase, along with higher GVWRs on 3500
models up to 10,100 pounds. The 4500 models have
a maximum GVWR of 14,200 pounds. The cutaway
vans are available with three wheelbase lengths,
single or dual rear wheels, and three engine choices
including the Duramax 6.6-liter turbo-diesel.
The Duramax turbo-diesel V8 engine is rated
at 260 horsepower and 525 pound-feet of torque.
It employs a large-capacity selective catalytic
reduction (SCR) emission system that uses urea-
based Diesel Exhaust Fluid (DEF). The DEF is
housed in a 5.83-gallon tank and needs to be
replenished approximately every 5,000 miles.
Electrically heated lines feed the DEF to the
emission system to ensure adequate delivery in cold
weather, according to the company.
A fuel-operated heater is available for vans
equipped with the Duramax 6.6-liter engine to
quickly provide heat to the vehicle interior in cold
weather. This seamlessly integrated system is
designed into the Express chassis, saving customers
the time and labor of upfitting an aftermarket system.
The electronically controlled, fuel-operated heater
operates automatically, turning on and off within
parameters that include outside air temperature, fuel
level, coolant temperature and engine use.
A 4.8-liter gas V8 engine is standard on 3500
models, generating 285 horsepower and 295 pound-
feet of torque; while a 6.0-liter gas V8 engine rated
at 342 horsepower and 373 pound-feet of torque
is standard on 4500 models. The 6.0-liter engine
also is offered in a special version with hardened
valve seats for the available propane-powered 4500
models.
Cutaway models are built on a strong, ladder-
type full-frame architecture. Varying frame sections
support the 139-, 159- and 177-inch wheelbase
lengths. Soft-mount body-mount donuts and
bolts, which attach upfit bodies to the chassis,
are available on all models. All cutaway models
feature an independent short-long arm (SLA) front
suspension, power steering, and four-wheel disc
brakes with four-wheel antilock braking.
2014 CHEVROLET SILVERADO
& GMC SIERRA 3500HD CHASSIS CAB
The 3500HD chassis cabs for 2014 are available
as regular cab models with 137.5- and 162-inch
wheelbase lengths or crew cab models built on a
171.5-inch wheelbase. The cab-to-axle length is
Whats new in
the f leet space
2014 Chevrolet Express van cutaway (Image
courtesy of General Motors Co.)
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60 inches for the regular cab (with a 137.5-inch
wheelbase) and crew cab models, and 84 inches
for the regular cab (with a 162-inch wheelbase)
configuration.
Capabilities of the 3500 HD models include a
maximum GVWR rating of 13,200 pounds, with
payload ratings ranging from 6,443 pounds to 7,499
pounds. A 6.0-liter gas V8 engine with a six-speed
automatic transmission is standard on all models. A
Duramax 6.6-liter turbo-diesel engine is available,
paired with the Allison 1000 six-speed automatic
transmission.
2015 FORD SUPER DUTY PICKUP
Ford recently introduced the 2015 F-Series Super
Duty lineup featuring a second-generation
6.7-liter Power Stroke V8 turbo diesel engine. A
key innovation on the 6.7-liter Power Stroke is
its reverse-flow layout. This design places the
exhaust inside the engines V-shape, while the air
intake is positioned on the outside of the V.
Positioning the turbo inside the engines valley
helps isolate the engines hottest temperatures,
improving performance and efficiency while also
reducing noise, vibration and harshness, according to
the company. Shorter airflow from the exhaust system
to the turbocharger also improves throttle response.
The Power Stroke also features improved engine
exhaust braking, which can be manually controlled by
a push-button switch on the dashboard. Extra braking
power helps reduce wear and tear on wheel brakes
and requires less manual brake application from the
driver, especially on downhill grades.
2014 FORD TRANSIT CONNECT VAN
Redesigned from the ground up, the 2014 Ford
Transit Connect cargo van is said to drive and park
like a car, haul more payload than a pickup, and
deliver fuel efficiency of more than 30 mpg on the
highway, according to the company. The Transit
Connect is offered in two wheelbase lengths, in
XL and XLT series trim levels, and with up to a
1,600-pound payload and more than 130 cubic
feet of cargo space. For the first time, the Transit
Connect also is approved to tow up to 2,000 pounds
when properly equipped.
The Transit Connect offers a choice between two
four-cylinder engines: a standard 2.5-liter and an
optional 1.6-liter EcoBoost estimated to deliver more
than 30 mpg on the highway. The 2.5-liter engine
also can be specified with a compressed natural
gas/liquid propane gas (CNG/LPG) preparation
package. Both engines come mated to an efficient
six-speed automatic transmission.
2014 FORD TRANSIT VAN
Originally announced last year, the all-new 2014
Ford Transit will be available in late 2013. The
Transit will be available in three body lengths, two
wheelbase lengths, and three roof heights as well
as built-in van, wagon, chassis cab and cutaway
configurations. The Transit is said to achieve an
average of 25 percent better fuel economy and
haul at least 300 pounds more than Fords current
E-Series van.
Engine options for the Transit include a standard
3.7-liter V6, the 3.5-liter EcoBoost V6, and an all-
new 3.2-liter Power Stroke I5 diesel. Ford will offer
the 3.7-liter V6 engine with a CNG/LPG prep kit.
The 3.7-liter V6 engine also is designed for E85 flex
fuel capability.
The high-roof Transit model features 81.5 inches
of interior cargo height, while the medium-roof
model can accommodate up to 72 inches of cargo
height, and the low-roof model has almost 56 inches
of cargo height. The rear cargo doors can open up to
270 degrees for easy loading and unloading.
Cargo volume ranges from approximately 250 to
almost 500 cubic feet as a jumbo configuration
nearly 80 percent more space than the largest
current E-Series van and more than twice the
volume of todays standard E-Series. This means
that one jumbo Transit can haul
the volume of two current models in
a fuel-efficient manner.
In addition to the van config-
urations, Transit chassis cab and
cutaway models will be available in
three wheelbase lengths 138-, 156-
or 178-inch with GVWRs from
9,000 pounds to 10,360 pounds.
FREIGHTLINER
Designed with regional haul and
less-than-truckload applications
in mind, the Freightliner Cascadia
and Cascadia Evolution 113 day-cab
now are available with a completely
proprietary Detroit powertrain.
By Tom Kelley
2015 Ford Super Duty pickup (Image courtesy of Ford Motor Co.) >
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Freightliner Cascadia tractor (Image courtesy of Daimler Trucks North
America LLC)
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2014 GMC Sierra 3500HD chassis cab (Image courtesy of
General Motors Co.)
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Distribution
Detroits automated manual transmission, the DT12,
will be available with Cascadia Evolution 113 day
cabs in combination with the Detroit DD13 engine.
Available with multiple cab configurations
supporting a wide range of bodies and chassis-
mounted equipment, Freightliners M2 106 and M2
112 offer flexibility, efficiency and maneuverability.
They perform well in tight spots, with wheel cuts
up to 55 degrees, set-back front axles, and swept-
back bumpers. A 2,500-square-inch windshield,
aerodynamic sloped hood, and low-profile
dashboard provide excellent driver visibility.
Designed for driver comfort and productivity, the
M2 106 and M2 112 feature a cab with a low step-
in height, a large door opening with strategically
placed interior and exterior grab
handles, as well as flexible seating
options with a number of storage
compartments.
ISUZU
The 2014 Isuzu NPR, NQR and
NRR models are low-cab forward
(cabover) trucks, available with a
three-person standard cab. NPR and
NQR models also are available with
a seven-passenger crew cab.
The 2014 NPR Gas model offers
a GVWR of 12,000 pounds, with
a wheelbase length between 109
and 176 inches. It is powered by a
6.0-liter Vortex V8 engine, producing
297 horsepower and 372 pound-feet
of torque, mated to a 6L90 Hydra-Matic six-speed
automatic transmission with double overdrive.
The NPR-HD Gas model ups the GVWR to 14,500
pounds. The Vortec engine is available with a CNG/
LPG alternative fuel capable option.
The 2014 NPR-HD Diesel model offers a GVWR
of 14,500 pounds, with wheelbase lengths ranging
from 109 to 176 inches. It is powered by a 5.2-liter
Isuzu diesel engine, producing 215 horsepower
and 452 pound-feet of torque, mated to an Aisin
A465 six-speed automatic transmission with double
overdrive featuring a lockup torque convertor and
power takeoff (PTO) opening.
The 2014 NQR model offers a GVWR of 17,950
pounds, with a wheelbase length between 109 and
200 inches. It is powered by a 5.2-liter Isuzu diesel
engine, producing 215 horsepower and 452 pound-
feet of torque, mated to an Aisin A465 six-speed
automatic transmission with double overdrive
featuring a lockup torque convertor and PTO
opening. Stepping up to the NRR model increases
the GVWR to 19,500 pounds and the maximum
wheelbase length to 212 inches.
KENWORTH CABOVERS
Kenworths K270 and K370 medium-duty cabovers
now offer the option of a second 45-gallon fuel tank,
providing greater range and longer operating time
between refueling. The second 45-gallon rectangular
fuel tank utilizes approximately 28 inches of frame
space, with clearance between the battery box and the
fuel tank at nearly 5.5 inches, and the distance from
the back of the cab to the back of the fuel tank is just
As beverage distributors continue to expand
their offerings with niche products like
craft beers and gourmet sodas, the need for
custom fleet graphics grows as well. Although
the beverage mega-brands have entire
departments dedicated to designing vehicle
graphics, distributors are usually on their own
when it comes to promoting niche brands.
A few years ago, when Ford debuted the
previous generation Transit Connect cargo
van in North America, gaining visibility for
the unique compact van configuration and
for the businesses using the vans was an
important consideration. At that time, Ford
launched its Commercial Graphics Tool to
help serve both needs.
Although operators of the original Transit
Connect were among the first to take
advantage of customizing their vehicles using
this graphics service, Ford now offers the
service throughout its fleet of commercial
vehicles so that owners of the F-Series Super
Duty, E-Series, the new Transit Connect, and
the upcoming Transit van can market their
businesses.
Improvements to the Ford Commercial
Graphics tool have made the process of
creating, ordering and purchasing vehicle
wraps simpler than ever. The tools cleaner
interface, ability to better customize images
visually, and streamlined ordering process
provides businesses with more control than
ever to develop their brand images.
The site accommodates a variety of
designs and budgets from businesses that
operate a single vehicle to larger fleets,
said Kevin Koswick, Fords North American
fleet director, in a statement. Graphics are
a tremendous way to make a first impression,
and the retooling of this site helps customers
make a better design more easily.
For even more choices and inspiration,
customers now have the ability to tap into
more than 5 million images from the library of
Getty Images, a world leader in stock photos.
Customers also can upload their own pictures.
Additionally, a new service through 3M allows
customers to work with on-staff designers to
develop themes for their vehicles, helping
businesses enhance their brands.
Its a true advantage to have design experts
take customers through the design process
of their vehicle wrap, Koswick said in a
statement. The business still has control over
the design of its graphics, but our team can
help them refine their brand image.
All production is done in-house, and
installation is handled by the customers
certified Ford dealer or a specially trained
installation company obtained through the
dealer. Designs are covered with a clear
over-laminate to add durability to the product
and lessen the effects of ultraviolet light on
the material. Graphics are designed to last
between three and five years.
The site also allows customers to share
their designs through social media sites
including Facebook, giving businesses the
opportunity to become even more interactive
with their communities and receive early
feedback on designs. To learn more, visit
fordcommercialgraphics.com. BI
FORD HELPS BUSINESSES DESIGN WITH CUSTOM GRAPHICS TOOL
Ford custom graphics (Image courtesy of Ford Motor Corp.) >
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Isuzu NPR cabover (Image courtesy of Isuzu Motors Ltd.) >
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more than 100 inches on the passenger-
side frame rail. The second 45-gallon
tank for the K270 and K370 is available
on trucks with specs of 19.5-inch tires
and wheelbase lengths from 166 to
238 inches, or with 22.5-inch tires and
wheelbase lengths between 170 and
242 inches.
A key advantage the cabovers
have compared with conventional
cab medium-duty trucks is a
55-degree wheel cut, which enables
a tighter turning radius and greater
maneuverability in crowded urban
environments.
The bumper-to-back-of-cab (BBC)
distance of only 63.4 inches on the
Kenworth cabovers compared
with a 106-inch BBC on medium-duty
conventionals also provides plenty of
room for a large van body. This enables
the K270 and K370 to haul more payload
with a shorter overall length. This is
especially important as overall length is
beginning to be regulated in some major
urban areas, according to the company.
In addition, the Kenworth cabovers
offer a large windshield for enhanced
visibility and room to carry a three-
person crew with a driver air-suspended
seat and a two-person bench seat.
Both the K270 and K370 are
powered by a 6.7-liter Paccar PX-7
engine with a standard 220 horse-
power rating and 520 pound-feet of
torque. Optional ratings range up
to 250 horsepower and 660 pound-
feet of torque. Both models are
available with Allison five-speed
transmissions.
NAVISTAR (INTERNATIONAL)
PROSTAR TRACTOR
Earlier this year, Navistar began
shipping its first International ProStar
trucks powered by the companys
proprietary SCR-based MaxxForce 13
engine. The company had previously
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Kenworth K270 and K370 cabovers (Image
courtesy of Paccar Co.)
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Navistar (International) ProStar tractor
(Image courtesy of Navistar Inc.)
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Distribution
tried to meet emission regulations with exhaust gas
recirculation-based emission control systems but
shifted to the SCR technology beginning in late 2012.
Navistar introduced its first SCR-based
commercial trucks for U.S. and Canadian markets
in December 2012 with the launch of ProStar
powered by the Cummins ISX 15-liter engine. The
remaining lineup of International heavy-duty truck
models are being switched to SCR-based engine
technology in a phased launch based on volume
and customer demand.
2014 RAM PROMASTER VAN
The 2014 ProMaster is Ram Commercials latest
addition to its commercial vehicle lineup. The
ProMaster is based on the Fiat Ducato, which has
been in production for more than 30 years. The Fiat
Ducato now is in its third generation with more
than 4.5 million units sold worldwide.
Although conceived and developed in Italy, the
ProMaster spent considerable time on this side of
the Atlantic undergoing extensive, extreme-duty
testing to prepare for the North American market.
Engineering the new ProMaster for North
America required a number of changes for new
capabilities, powertrains, environments, duty
cycles and customers.
The 2014 ProMaster offers 14 possible
configurations featuring three GVWRs, three
wheelbase lengths, and low and high roof
heights built on cargo van, window van, chassis
cab and chassis cab
cutaway configurations.
The body-integral
construction and
multiple configurations
allow the ProMaster to
be up-fitted for a wide
range of tasks, according
to the company.
The ProMasters
front-wheel-drive
system and unibody
frame architecture make
it possible to carry up
to 5,145 pounds with a
maximum towing capacity of up to 5,100 pounds.
The ProMasters gross combined weight rating
(GCWR) reaches up to 12,500 pounds.
The ProMaster features a standard sliding
cargo door on the passenger side with an optional
sliding cargo door on the drivers side. The
sliding door openings are based on roof height
49 by 60 inches for the low-roof model and 49
by 70 inches for high-roof models. In the rear, an
available two-position rear clamshell door swings
open as wide as 260 degrees, folding almost flat
to the side of the van. All three door openings
enable forklift pallet loading and unloading.
The ProMasters powertrain lineup includes
a standard V6 gas engine and an optional I4
EcoDiesel engine. The engines are paired,
respectively, with a six-speed 62TE automatic
transmission and an electronically controlled
six-speed M40 automated manual transmission.
A trailer/tow mode comes standard with both
transmissions.
The standard 3.6-liter Pentastar V6 engine is rated
at 280 horsepower with 260 pound-feet of torque.
The 3.0-liter inline four-cylinder EcoDiesel engine
generates 174 horsepower and 295 pound-feet of
torque.
The 62TE automatic transmission has been
upgraded to accommodate the ProMasters
payload capacity. A 3.86 final-drive ratio enables
climbing grades easily with a full load. A lower
overall top gear ratio delivers a more economical
highway operation.
The M40 gearbox delivers the efficiency of a
manual transmission with the functionality of an
automatic transmission. At its core, it is a manual
transmission, but gear shifts and clutch functions
are accomplished with an electro-hydraulic
actuation system. However, the driver can opt for
manual shift-lever inputs when desired.
2014 TOYOTA TUNDRA PICKUP
The redesigned 2014 Toyota Tundra half-ton full-
size pickup truck is offered in three cab styles
two-door Regular Cab, four-door Double Cab,
and four-door CrewMax, all available in 4x2 and
4x4 models. Tundra Regular Cab and Double Cab
models are offered with 78.7-inch standard-bed
or 97.6-inch long-bed configurations, while the
CrewMax comes with a 66.7-inch bed. All beds are
22.2 inches deep.
A 4.0-liter Dual Overhead Cam (DOHC) V6
engine producing 270 horsepower and 278
pound-feet of torque is standard on Tundra
Regular and Double Cab models, paired with
a five-speed automatic transmission. The
U.S. Environmental Protection Agency (EPA)-
estimated fuel economy is 16 mpg in the city and
20 mpg on the highway.
An available 4.6-liter DOHC i-Force V8 engine
offers 310 horsepower and 327 pound-feet of
torque, with an EPA-estimated fuel economy of
15 mpg in the city and 19 mpg on the highway for
4x2 models, and 14 mpg in the city and 18 mpg
on the highway for 4x4 models, according to the
company.
2014 Ram ProMaster van (Image courtesy of Chrysler Group LLC) >
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2014 Toyota Tundra pickup (Image courtesy of Toyota Motor Corp.) >
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The top engine choice for the
Tundra is the 5.7-liter DOHC i-Force
V8, which generates 381 horsepower
and 401 pound-feet of torque. The
5.7-liter engine is offered in both
gasoline and Flex Fuel variants.
Fuel efficiency on 4x2 models is 13
mpg in the city and 18 mpg on the
highway, while the 4x4 achieves 13
mpg in the city and 17 mpg on the
highway, according to the company.
Both V8 engines come standard
with a six-speed electronically
controlled automatic transmission.
All Tundra engines feature an
aluminum cylinder block and DOHC
heads, along with Dual Variable
Valve Timing with intelligence
(VVT-i) for a broad torque curve and
optimized efficiency.
VOLVO NATURAL
GAS POWERED DAY-CAB
TRACTORS
Volvo currently offers VNM and
VNL day-cab tractors powered by
spark-ignited natural gas engines.
VNL day-cabs equipped with Volvos
proprietary D13-LNG compression
ignition natural gas engine will be
available in 2014.
Earlier this year, Volvo announced
that it would commercialize
DiMethyl Ether (DME)-powered
vehicles in 2015 as part of its
comprehensive Blue Power
alternative fuels strategy for North
America.
DME mirrors the exceptional
performance qualities and energy
efficiency of diesel and burns clean
without producing any soot, so no
diesel particulate filter is necessary.
It is non-toxic and non-carcinogenic
and can be made from natural gas or
a variety of sustainable feedstocks,
such as biogas from food and animal
waste, landfills and grass clippings,
according to the company.
When produced from biomass or
biogas, DME can provide up to a
95 percent carbon dioxide reduction
compared with diesel. DME has
been used around the world for
decades as a cooking fuel and as an
aerosol propellant in cosmetics and
other household products, it adds.
The D13-LNG and D13-DME
engines will be based on the
Volvo D13 diesel engine, and the
Volvo I-Shift automated manual
transmission will be standard on
both models.
WESTERN STAR
The Western Star 4700 tractor is
available in set-forward and set-
back day-cab tractor configurations,
incorporating a high-visibility hood
as well as a wide variety of fifth-
wheel and wheelbase selections. The
4700 also features a 110-inch BBC,
providing excellent maneuverability
in tight spaces.
A broad range of available
powertrain options range from
the Cummins ISL engine to the
Detroit DD13, with power ratings
from 260 to 470 horsepower.
Combined with several transmission
offerings including the Allison
automatic, Eaton manual and Eaton
UltraShift Plus, the 4700 tractor
can be specified perfectly for more
efficient distribution operations.
When specified with weight-saving
components, the lightweight 4700
tractor also delivers improved fuel
savings. BI
Volvo CNG-powered VNL day-cab tractor
(Image courtesy of Volvo Trucks North
America)
>
>
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Operations
Software controls
optimizing warehouses
AMERICAN RETAILER BUILD-A-BEAR WORKSHOP INC. HAS MADE MILLIONS BY
allowing children to create their new best friend in-store. However, the fun, frivolity of
kids stuffing their fuzzy companions sometimes can result in toys that are busting
at the seams. Luckily, this type of problem can easily be fixed with a needle and thread.
But in a beverage warehouse, a facility thats busting at the seams with SKUs needs
more than amateur sewing knowledge to solve its problems.
SKU proliferation has affected the beverage
industry in much the same way that its affected the
retail sector, says Gene Billings, director of software
products for Cincinnati-based Intelligrated. This
product expansion requires better management of
warehouse, slotting [and] product movement from
receiving to picking through shipping. With the
increases in SKUs, better visibility into trends such as
seasonality and how that will affect the efficiency of
fulfillment and overall storage needs becomes greatly
important. Along with the requirement of tightening
up warehouses storage, SKU expansion also brings
with it the need to further optimize order fulfillment
processes since more touches are required.
As warehouses look to optimize their operations,
many are turning to software applications for
solutions such as warehouse management software
(WMS) or warehouse control software (WCS).
Wholesalers are utilizing WMS/WCS
applications in the beverage industry to help
them move product more quickly and efficiently,
reduce their inventory levels, and increase their
order fulfillment accuracy, says Dave Williams,
director of software development for Westfalia
Technologies Inc., York, Pa.
Lennard Koppelmann, director of the IT and
automated systems division for Charlotte, N.C.-
based Schaefer Systems International Inc. (SSI),
notes that WMS systems can provide increased
transparency across warehouse operations.
From receiving to shipping, all products can be
tracked by vendor/manufacturer, lot number, best-
before date, etc., he says. Inventory
segregation enables the wholesaler to
maintain different owners for the product,
which can then be taken into consideration
for order fulfillment as well.
By having this type of organization,
companies can implement practices like
first in, first out as well as create safeguards
to ensure that customer orders will be filled
properly and timely, says John Barry, vice
president of sales and marketing for the
Americas for ITW Warehouse Automation
(ITWWA), Arden, N.C.
The real benefit is you just become
more efficient and youre really able to
direct commands in a more organized and efficient
[manner], he says.
APPLICATION LEVELS
Once a distributor has determined that it wants to
implement software controls for its storage and picking
operations, it then is tasked with deciding what level of
software is suitable for its business.
For example, a cloud-based WMS can be ideal for
distributors that have experienced fast growth or
seasonal spikes, says Chuck Fuerst, director of product
strategy for HighJump Software, Minneapolis.
When a vendor hosts the application offsite,
installation of the system is much faster, and it frees
up a companys IT team to focus on customer-facing
applications rather than infrastructure software, he
says. In addition, a company can access more power
or dial it down based on its sales spikes and valleys. In
short, cloud-based WMS/WCS are an extremely elastic
and efficient approach for a beverage company.
Outlook plans for size and automation also can be
an important factor when determining what type of
software systems to employ.
As a distributor, you need to determine how to
forecast the size your operations are going to be,
says Markus Schmidt, senior vice president of U.S.
operations for Swisslog, Newport News, Va. After you
have done that, you might want to consider one level of
mechanization or automation that you want to deploy
[for] that size.
Bill Leber, business development manager for
warehouse and distribution solutions for Swisslog,
notes that no matter what size of operation a company
is running, it needs to have some rudimentary WMS
for working in the beverage industry. However, if
the warehouse contains more advanced automation
capabilities, a WCS will interface between orders and
inventory and communicate that to the machinery, such
as automated storage and retrieval systems, sorting
systems, conveyors and more.
Echoing similar thoughts, Intelligrateds Billings
says that the WCS will orchestrate the automation
equipment to get the most out of a hardware
investment. A robust WCS should be able to recognize
opportunities in the order-fulfillment process to insert
pick tasks in real-time in order to remove unnecessary
gaps in the picking process, he says.
WMS, WCS
systems offer
eff icient solutions
Distributors are utilizing warehouse management software and
warehouse control software to increase track and trace, accuracy
and efciency, experts note. (Image courtesy of Intelligrated)
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Westfalias Williams emphasizes that
when working with automation, it is
important that WMS and WCS systems
are working synergistically.
A warehouse where automation is
present requires the use of a WCS that is
designed with automation in mind, he
says. It is also important that the WMS
and the WCS are tightly coupled in an
automated facility. If they are not, then
product auditability/traceability can be
compromised.
Westfalias Savanna.Net is a flexible,
modular WMS and a fully integrated
WCS that is based on Microsoft C#.Net
technology, Williams says.
He adds that it is important for
companies to do their homework
when selecting a WMS or WCS and that
bigger isnt always better. You need to
work with a company that you can trust
and that understands the nuances of
your business, he says.
SSIs Koppelmann adds that whether
large or small, scaling a software
system to fit your operations is a key
component.
For any warehouse operation, it is
important that the WMS solution scales
to size both from a functional as well as
cost standpoint, he says. Traditional
WMS solutions may not always be
cost efficient for smaller operations
because many of the features that come
with standard WMS packages may
not be needed. Especially for smaller
operations, a lightweight WMS solution
that supports all basic warehouse
processes is required. This will enable
the warehouse to utilize the WMS
solution a lot quicker and with a steeper
ramp-up curve.
AUTOMATED FUTURE
Due to a number of factors impacting
the beverage industry, suppliers foresee
automation playing a bigger role in
warehouse operations and see software
systems as a solution to handling that
transition.
As real estate costs skyrocket,
the need to store more products in a
smaller footprint will continue to drive
companies to look for alternatives like
deep storage, Westfalias Williams
says. The ability to manage inventory
levels more closely and the need
to provide unparalleled solutions
for product traceability will require
the beverage industry to further
look to automation and WMS/
WCS applications to manage their
distribution.
Swisslogs Leber echoes similar
sentiments: If you look at longer-
term trends, [WCS] is going to be a
good fit, we believe, for higher levels
of automation, because of a couple of
things, in that energy costs and SKU
proliferation are kind of driving the
efficiencies toward putting more and
more distribution systems close to
customers in urban areas, and thats
where you run into cost concerns. People
want to retrofit [and] better densify.
By making warehouses denser,
higher forms of automation will become
necessary and require the software
to support the more mechanized
operations, he adds. BI
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Suppliers Marketplace
Business-class trucks
Highlighting its Freightliner Trucks Business Class
M2, Daimler Trucks North America LLCs
Freightliner trucks offer the M2 106 and M2 112,
which both feature best-in-class visibility with a
2,500-square-inch windshield and have numerous
manual, automated and automatic transmission
choices, the company says. With a wheel cut of
up to 55 degrees, the trucks can navigate narrow
city streets or tight loading zones, it adds. The M2
106 and M2 112 also have been designed for easier
maintenance and service, keeping downtime to a
minimum. Adding to the value of ownership,
Freightliners customer support offers a network of
more than 300 dealers across North America and a
24-hour assistance hotline that will keep customers
operating at peak efficiency every day, it says. These
features help drivers deliver more products to more
customers, the company says.
Daimler Trucks North America LLC, 4435 N. Channel Ave.,
Portland, Ore. 97217; 503/745-8000; freightlinertrucks.com.
Safety-rated control panel
Ross Systems and Controls, a division of Charles
Ross & Son Co., offers a Single Axis Control System
in a National Electrical Manufacturers Association
4X stainless steel enclosure for soft start and
variable speed control of a Ross Ribbon Blender. Its
4-inch color touchscreen is mounted on the panel
door for control and viewing of agitator speed,
load, cycle time and agitator direction. A variable
frequency drive, an emergency stop button, a fused
rotary disconnect switch, branch circuit protection,
interlocking safety circuitry and fan shrouds also
are included. This Underwriters Laboratories-rated
panel is built to conform to National Fire Protection
Association 79 standards.
Charles Ross & Son Co., 710 Old Willets Path, Hauppauge,
N.Y. 11788; 800/243-7677; mixers.com.
Software upgrades
Noregon Systems released version 3 of its JPro
Commercial Fleet Diagnostics 2013 software. This
latest version includes coverage for Paccar MX
engines, Allison fifth-generation transmissions,
and Environmental Protection Agency (EPA) 07/
EPA 2010 Cummins engines as well as coverage and
support for all 2013 General Motors (GM) vehicles.
In addition, JPro 2013 v3 offers bi-directional tests
for 2010-2012 GM Express and Savana full-size vans
with 6-liter gas engines, tire pressure sensor tracking
for PressurePro tire monitoring systems, coverage
and support for Takata SafeTrak lane departure
warning systems, and an auto-update feature to
prompt installation of important updates. Current
JPro license holders with active support agreements
can access the update online on JPros website.
Other interested parties can request a free 14-day
trial through Noregon Systems.
Noregon Systems Inc., 7009 Albert Pick Road,
Greensboro, N.C. 27409; 336/615-8555; noregon.com.
Plant concepts
GEA Filtration now offers beer dealcoholization
plant concepts for smaller capacities. Its latest
designs are based on the cross-flow membrane
filtration process and are available in different
versions for capacities up to 5 hectoliters an hour
and 10 hectoliters an hour. If required, the plants
also can be revamped for a capacity increase, the
company says. These plants operate at filtration
temperatures of less than 9 degrees Celsius, which
helps maintain the aroma and characteristic
properties of the beer, it says. The plant designs also
are compact and optimized for batch processes, and
their partial automation ensures process reliability
and low service expenditure, it adds.
GEA Process Engineering; Gladsaxevej 305, P.O. Box 45,
2860 Soborg, Denmark; 011/45-3954-5454; geap.com.
Cleaning tools
Union Jack released a full line of
professional cleaning brushes and tools from Hill
Brush Inc. These cleaning tools are designed to
improve and raise the visibility of internal hygiene
control, support Hazard Analysis and Critical Control
Point (HACCP) compliance, and make it easier to
maintain hygiene regulations, the company says.
Made from U.S. Food and Drug Administration-
compliant materials, the brushes and tools are
available in eight colors blue, green, red, white,
yellow, orange, purple and black to help reduce
cross-contamination through color coordination, it
says. The anti-microbial brushes and tools also use
silver-ion technology at a precise concentration to help
prevent bacterial contamination including Methicillin-
NEWS
Spirax Sarco, Blythewood, S.C.,
launched its latest video, Heat Exchange
Stall, on its YouTube channel. The
video was created to give steam system
designers and operators a visual insight
into the most effective way to operate
Steam Heat Exchange, the company
says. By using a closed-loop system,
customers can increase the performance
and longevity of their heat transfer
equipment, thereby saving energy and
reducing maintenance costs, it says.
Hamilton Caster and Manufacturing
Co., Hamilton, Ohio, launched
cartsandtrailers.com, a website that is
dedicated to the companys entire line of
stock and custom-engineered carts and
trailers. It also contains a photo gallery,
case studies, and an interactive quote-
request page.
PMMI, Reston, Va., announced that Pack
Expo 2014 will take place Nov. 2-5, 2014,
in Chicago.
Miami-based Ryder System Inc. opened
natural gas fueling stations at two of
its maintenance and fueling facilities
in Orange, Calif., and Fontana, Calif.,
to service the general public as well as
Ryder lease and rental customers. The
two facilities are part of a larger project
that will displace more than 1.5 million
gallons of diesel annually with 100
percent domestically produced low-
carbon natural gas.
Conco Systems Inc., Verona, Pa.,
released A Guide to Total Performance
for Condensers. This guide is intended
to help power plants achieve a balance
of productivity, reliability and profitability
through the integration of cleaning, non-
destructive testing, and leak detection
technology. It also includes a diagram of
the Rankine Cycle and Conco solutions
for performance improvements. For more
information, visit concosystems.com.
Cincinnati-based Intelligrateds
customer service and support team now
offers single-source support for Knighted
Vision warehouse management, WCSPlus
warehouse control, and GoalPost labor
management software customers with
expanded technical support contracts.
Midwest Engineering Systems Inc.,
Pewaukee, Wis., earned the Certified
Robotic Integrator designation from the
Robotic Industries Association, Ann
Arbor, Mich.
65
You asked, we are delivering. Klber Lubrication is prepared
for the new age in higher-efciency beverage manufacturing
with our complete line of food-grade lubricants.
Our NSF H1 portfolio includes a line of kosher, halal
and ISO 21469-certied lubricants to meet the safety
demands of the food and beverage industries.
With Klber Lubrication, youll enjoy many key
results, including:
Food safety Reduction in waste
Increased efciency Energy savings
Extended lube intervals
Let one of our specialists show you the
market-leading solutions from Klber.
Klber Lubrication North America L.P.
info@us.kluber.com
www.klubersolutions.com/beverage2
your global specialist
The Master Blend: Your
cutting-edge machinery
and our premium
food-grade lubricants
resistant Staphylococcus aureus (MRSA)
and E-Coli. In addition, resin-set brushes
are designed to prevent loss of bristles
and help keep dirt, moisture and
bacteria out of the tuft holes.
Union Jack, 657 S. Hurstbourne Parkway,
No. 264, Louisville, Ky. 40222; 800/672-8119;
unionjacktools.com.
Managing
costs and cycles
Rutherford & Associates released
eoStar route management software.
The application is designed to help
companies in the beverage and food
industries control costs and gain greater
management visibility of the sales
cycle, the company says. For direct-
store-distribution personnel, eoStar
offers access to product and inventory
information and allows salespeople to
process orders quickly and accurately,
the company says. In addition, the
combination of store-level information
with eoStars advanced electronic data
interchange (EDI) shortens order cycles,
reduces the frequency of out-of-stocks,
and manages the shelf-life of products in
stores, it says. The platform also includes
integrated applications to further assist
with sales and marketing. Its forecasting
chart prediction tool uses widgets to let
purchasing employees include factors
like inventory, ads, promotions, events
and other variables to form a predictive
model. A real-time sales analysis tool
provides insights by client, region,
time frame and other variables to help
with decision-making. For product
handling, eoStars palletization tool
helps distribution personnel stack stable
pallets while taking into account factors
like product weight, and its voice-pick
application gives oral directions to
distribution personnel so that they can
keep their eyes focused on the products
instead of their order lists. In addition,
eoStar offers an eoTouch version of the
application for iPhones and iPads.
Rutherford and Associates, 1009
Productions Court, Holland, Mich. 49423;
800/270-7558; eostar.com.
Ozone upgrade
Ozone International offers ozone
systems, including self-contained ozone
generators, monitors and telemetry, for
the bottled water industry. By updating
their ozone systems, water bottlers can
improve product quality and safety, it
says. The ozone service package includes
all required maintenance for the entire
term plus remote monitoring, data
logging and upgrades. In-line monitors
and closed-loop control provide safety
and efficacy, and work areas are equipped
with ambient monitors to ensure
precise ozone concentrations. Ozone
International also offers a nationwide
network of service technicians that are
available to monitor the equipment onsite
or remotely for optimum efficiency.
Ozone International LLC, 12685 Miller
Road NE, Bainbridge Island, Wash. 98110;
888/780-5552; o3international.com.
Rugged technology
Intermec, a division of Honeywell
Scanning and Mobility, released the
CN51 rugged mobile computing
solution. The
new device
offers users the
choice of Android
or Windows
operating systems
for versatile
use in direct-
store-delivery,
transportation,
logistics, and
field service
operations. Its
large, multi-
touch, outdoor-
readable screen provides ample room for
application viewing with less scrolling
for greater productivity as well as more
space for capturing signatures. It also is
equipped with smart battery technology,
delivering a battery life that lasts through
a full 12-hour shift and beyond without
interruption to replace or recharge. The
CN51 also is available with Intermecs
EA30 or EA31 high-performance imagers
for optimal reading of 1- and 2-D
barcodes in various conditions, including
low-light scanning environments. Its
5-megapixel camera along with Mobile
Document Imaging and Remote Deposit
Capture applications enable the user
to convert full-size paper documents
or check payments into electronic files
while on the road, transmitting directly
from the point of capture to the back-
office workflow. For added flexibility, the
CN51 also is equipped with a voice-
capable Flexible Network radio, allowing
the same device to operate on either a
code division multiple access (CDMA)
or universal mobile telecommunications
system (UMTS) wireless network in
North America. With the ability to
switch networks on-the-fly, enterprises
with large, geographically dispersed
workforces can rely on the CN51 to meet
changing coverage needs and ensure
anytime, anywhere access to business-
critical information.
Honeywell Scanning and Mobility, 125
Technology Parkway, Norcross, Ga. 30092;
770/447-4224; honeywellaidc.com.
Suppliers Marketplace
Recyclable
to-go cup
Berry Plastics Corp.
introduced Versalite, a
fully recyclable to-go
cup for hot and cold
beverages. Made of
No. 5 plastic
polypropylene, the
cup applies thermal
management to keep the
beverage hot or cold for an
extended period of time
while also offering environmental advantages, the
company says. Versalite cups are available in 12-,
16- and 20-ounce sizes. The company also offers a
lid, which is not made of Versalite material, that is
compatible with all three of the cup sizes.
Berry Plastics Corp., P.O. Box 959, Evansville, Ind. 47706;
812/424-2904; berryplastics.com.
Designed for productivity
Mitsubishi Caterpillar Forklift America introduced
a new series of 4,500-6,500-pound-capacity electric
four-wheel cushion tire lift trucks. Designed to
work in a variety of applications, the EC22N2
EC30LN2 Series includes 36-48 voltage options
and features operator ergonomics and enhanced
performance levels, the company says. For
example, the lift trucks are equipped with three-
phase alternating-current (AC) technology to
provide enhanced acceleration and lift speeds
for increased productivity, the company says.
These forklifts also are equipped with separate
drive, hydraulic and steer motors that are tailored
to deliver the exact performance level required
while minimizing overall energy consumption, it
says. For operator comfort, hydraulic levels are
positioned next to the seat to allow the operators
arm to rest in a natural, relaxed position while
operating the lift truck. It also features increased
operator compartment space, a larger floor
board, reduced steering wheel size, and a three-
way adjustable, full-suspension seat. Optional
enhancements such as LED work lights, four-stage
quad masts, side-shifters and foot directional
control also can be added to meet specific
application requirements.
Mitsubishi Caterpillar Forklift America Inc.,
2121 W. Sam Houston Parkway North, Houston, Texas 77043;
713/365-1000; mcfa.com.
High-performance
shrink labels
Bemis Performance Packaging launched its Titan
beverage shrink films and labels. These films and
labels are designed to enhance beverage packaging
quality, efficiency and brand appeal by using Bemis
advanced polyethylene shrink technology. The films
create vibrant, sustainable shrink multi-packs that
replace corrugate, paperboard or plastic rings, while
the colorful, form-fitting labels can help products stand
out on the shelf, the company says. Multi-packs made
with Bemis Titan shrink films reduce material weight
by as much as 50 percent and decrease packaging costs
by up to 30 percent compared with paperboard, it says.
The Titan portfolio also includes line extensions, such
as shrink-film multi-packs with optional handles in
various configurations; tight-fitting, high-shrink roll-
fed labels; Bemis WavePack corrugate-free multi-packs;
and Bemis PerfPack tear-away multi-packs, which
are designed to help brands further differentiate and
promote their beverage products.
Bemis Co. Inc., 3550 Moser St., Oshkosh, Wis. 54901;
920/527-2300; bemisperformancepackaging.com.
Measuring high temperatures
Paul N. Gardner Co. released the Fluke 572-2 High
Temperature Infrared
Thermometer for use
in high-temperature
industrial environments
for accurate high-
temperature and
high distance-to-
spot measurements.
Specifically, the
thermometer measures
temperatures between
-22 and 1,652 degrees
Fahrenheit with a
60:1 distance-to-spot
ratio via dual-laser
sighting, the company
says. The Fluke 572-2
has an easy-to-use user interface with six different
language modes and soft-key menus for easy
operation, it says. Users can navigate and adjust
emissivity, start data logging, or turn on and off
alarms with just a few button pushes, it says. The
thermometer also comes with a tripod mount, 12- or
24-hour clock, a USB 2.0 computer interface cable,
FlukeView forms documenting software, and a two-
year warranty.
Paul N. Gardner Co. Inc., 316 N.E. First St., Pompano
Beach, Fla. 33060; 954/946-9454; gardco.com.
Sustainable cans
Novelis released its evercan
aluminum beverage can body
sheet for the beverage market.
The can material has been
certified for high recycled
content by SCS Global Services, a
company that handles third-party
environmental, sustainability
and food quality certification,
auditing, testing and standards
development. Novelis initially is
offering the aluminum can body
sheet with 90 percent recycled
NEWS
The Printing Industries of America,
Pittsburgh, will host the 2013 Label
Printing Industries of America (LPIA)
Conference from Dec. 7 to 9 at the Arizona
Biltmore Hotel in Phoenix. The conference
is developed specifically for the label
converting, packaging, top-sheet, and
product decoration industries and will
help attendees gain a competitive edge to
increase market share, the company says.
The event also is co-located with the
2013 Color Management Conference.
Jonesboro, Ark.-based Colson Caster
Corp. announced its new Made in the
USA marketing campaign. As part of
the initiative, Colson will display its
commitment to U.S. manufacturing
through a special website landing page
with direct access to specification
information for Colsons USA-made
products. Literature and email marketing
also will support the initiative to start
conversations with current and prospective
customers about the advantages of
products made in the United States.

Beer wholesaler Standard Sales Co.
L.P., Odessa, Texas, selected Reston,
Va.-based Softeons Route Accounting
System (RAS), Warehouse Management
System (WMS), Transportation Planning
Module (TPM), and budgeting tools to
help centralize its back-office operations.
Nuvera Fuel Cells, Billerica, Mass., in a
new partnership with the U.S. Department
of Energys Pacific Northwest National
Laboratory, Richland, Wash., and Thermo
King, a Minneapolis-based manufacturer
of transport temperature control systems
for a variety of mobile applications, is using
advanced fuel cell technology to power
transport refrigeration units on tractor-
trailers.

Bemis Performance Packaging,
Oshkosh, Wis., launched the website
bemisperformancepackaging.com to
provide consumer goods companies
with user-friendly resources to address
packaging challenges and create brand
advantages with the latest in packaging
innovations, the company says. The
site also features content about the
companys flexible packaging products
and capabilities.
Color-Logic, West Chester, Ohio, named
Scodix, Saddle Brook, N.J., its technology
partner. The company also extended its
relationship with Mimaki, Suwanee,
Ga., by certifying Mimaki JV400LX Series
wide-format latex printers for use with
the process metallic color system.
67
content. When combined with the evercan can end,
which is made of a different alloy, the complete
Novelis evercan will enable beverage companies
to market their products in standard 12-ounce
aluminum cans as made from a minimum of 70
percent recycled content.
Novelis Inc., 3560 Lenox Road, Suite 2000, Atlanta, Ga.
30326; 404/760-4000; novelis.com.
Mass-f low spirals
Ryson International Inc. diversified its portfolio of
mass-flow vertical conveyors with the release of its
10-inch High Capacity Mass Flow Spiral conveyor.
The new spiral conveyor saves space in a warehouse
because of its small footprint and can transport
bottles, cans, jars and other round containers up to
20 feet high, the company says. In addition, its 1-inch
drive chain gives it a 3,600-pound weight capacity.
Ryson International Inc., 300 Newsome Drive, Yorktown,
Va. 23692; 757/898-1530; ryson.com.
Sugar cane caps
Tetra Pak Inc. launched the LightCap 30, a high-density
polyethylene (HDPE) cap made from sugar cane. To
form the cap, sugar cane is crushed and its juice is
fermented and distilled to produce ethanol. Through
a process of dehydration, ethanol is converted into
ethylene, which is then polymerized to produce the
polyethylene used to manufacture the cap. The bio-
based cap can be used to upgrade the environmental
profile of a package and reduce a products environ-
mental footprint and waste, the company says.
Tetra Pak USA, 101 Corporate Woods Parkway, Vernon
Hills, Ill. 60061; 847/955-6000; tetrapak.com/us.
Compact vision products
Cognex Corp. released two new products the
Advantage 100 vision system and the AE2 Advantage
engine designed for integration into original
equipment manufacturer (OEM) devices and
equipment. The Advantage 100 vision system is a
compact (23 mm by 44 mm by 54 mm) enclosed vision
system with customizable optics, lighting and Ethernet
communications suitable for integration into large,
automated clinical diagnostic systems, it says. The AE2
Advantage vision engine provides a smaller (14.5 mm
by 29.1 mm by 20.5 mm) form factor designed for tight
integration inside the enclosure of OEM devices, it says.
Both systems offer Cognex vision, alignment and code-
reading technologies in a product that can be held on
the tip of a finger, it adds.
Cognex Corp., 1 Vision Drive, Natick, Mass. 01760;
855/426-4639; cognex.com.
Synthetic lubricants
Ultrachem Inc. developed a new line of high-
performance synthetic lubricants the Chemlube
Plus Series, which is designed for use in a wide variety
of rotary screw and rotary vane compressors. As
universal lubricants, the Chemlube Plus Series is fully
compatible with most OEM rotary screw compressor
oils and can be used to top off and replace existing
fluids, the company says. The lubricants are made
with a very thermally and oxidatively stable polyol
ester blend, which was designed to take advantage
of the lubricating properties inherent in polyol esters
but also be economical by combining them with
less expensive synthetics, it says. In addition, these
fully synthetic lubricants are formulated to form
less varnish under high-temperature applications
and to be more resistant to acidic intake air than the
polyalkylene glycol (PAG) coolants, it notes. Under
normal operating conditions, users of the Chemlube
Plus Series can expect to obtain up to 11,000 hours of
lubricant service life in rotary screw compressors, it
adds. The line is available in International Standards
Organization grades 32, 46 and 68.
Ultrachem Inc., 900 Centerpoint Blvd., New Castle,
Del. 19720; 302/325-9880; ultracheminc.com.
Measuring taste
C.W. Brabender Instruments Inc., along with
Kanagawa, Japan-based Intelligent Sensor
Technology Inc. (Insent), offers the Taste Sensing
System TS-5000Z for collecting taste data. The system
employs the same mechanism as the human tongue
through the use of artificial lipid membrane sensors,
which imitate the taste reception of food goods and
pharmaceuticals and interprets them as numerical
data, the company says. The quantification of taste
data is handled by original algorithms and can be
displayed in various ways through a rich array of
graphing tools, it says. In addition to the evaluation
of initial taste, the instrument also measures the
richness, sharpness, bitterness and astringency
characteristics of aftertastes, it adds.
C.W. Brabender Instruments Inc., 50 E. Wesley St., South
Hackensack, N.J. 07606; 201/343-8425; cwbrabender.com.
NEWS
TricorBraun, St. Louis, licensed
Naperville, Ill.-based The Institute of
Packaging Professionals (IoPP)s online
Fundamentals of Packaging Technology
course. Through the licensing, IoPP is
providing TricorBraun with a secure,
co-branded online portal that contains
the companys customized course catalog.
Preapproved employees at TricorBraun
can complete packaging training, which
includes 42 pre-recorded, self-directed
learning sessions, from their computers.
NTEA, the Farmington Hills, Mich.-based
association for the work truck industry,
announced that six companies qualified
for the Member Verification Program
(MVP): Knapheide Truck Equipment-
Midsouth, Birmingham, Ala.; Monroe Truck
Equipment Inc., Depere, Wis.; Monroe
Truck Equipment Inc., Louisville, Ky.; Tenco
Inc., St-Valerien-De-Milton, Quebec; Truck
Equipment Inc., Des Moines, Iowa; and
Watson & Chalin Manufacturing, McKinney,
Texas. In addition, Imlay City, Mich.-based
Champion Bus Inc.; Salina, Kansas-based
ElDorado National; Eden Prairie, Minn.-
based Goodall Manufacturing; Elkhart,
Ind.-based McCoy Miller and Marque Inc.;
and Denver-based OJ Watson Co. Inc.
renewed their MVP statuses, it notes.
Former Senior Vice President of Plano,
Texas-based Dr Pepper Snapple Group
Kendall Yorn joined Baswood Corp., a
Santa Barbara, Calif.-based provider of
wastewater treatment systems, as senior
vice president of business development.
Cleveland-based Brennan Industries
welcomed Kelly Forrest as the companys
new marketing coordinator. She is
responsible for developing marketing
collateral, managing website content,
creating newsletters, operating Brennans
social media presence, and coordinating
trade show activity.
Motion Control Association (MCA), Ann
Arbor, Mich., announced speakers for the
MCA Business Conference, which will take
place Jan. 22-24 at the Hilton Orlando
Bonnet Creek in Orlando, Fla. Dennis
Snow, president of Snow & Associates,
Orlando, will present, Creating a World-
Class Service Organization; Robert
Atkinson, president of Information
Technology & Innovation Foundation,
Washington, D.C., will give his speech,
Innovation Economics: The Global
Race for Advantage; and Principal
Alan Beaulieu of Boscawen, N.H.-based
Institute for Trend Research will discuss
his 2014 global economic forecast.
| Beverage Industry | NOVEMBER 2013 | bevindustry.com
To place your classied ad in
Beverage Industry call
Catherine Wynn at
847-405-4010
Fax: 248-502-9109
E-mail: wynnc@bnpmedia.com
68
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To submit resumes or engage
searches, please contact:
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(888) 890-2972 ext. 1004
tgannon@judge.com
www.judgeinc.com
tt Pl Pl tt PP
All Safe, Inc. Contact Mike @
612-554-2329 or tanks@allsafe.net
We Buy & Sell
3 & 5 gallon
Syrup Tanks
& all sizes
of CO2
Cylinders
Syrup Tanks / CO2 Cyls.
SYRUP TANKS
We Buy & Sell
5 Gallon Stainless Steel Soda Tanks
From Pallets to Trucks
Competitive Pricing
For more information contact:
Keggle Brewing Inc. / Terry-412-443-8295
terry@kegglebrewing.com
www.kegglebrewing.com
CONTRACT BOTTLING
NEW/USED WALK-IN-COOLER-FREEZER BOXES
REFRIGERATION SYSTEMS EQUIPMENT
HUGE INVENTORY, ALL SIZES
Buy Sell - Nationwide - Wholesale Prices
Tel. 216-426-8882
www.awrco.com awcco@aol.com
4661 Giles Rd. Cleveland, OH 44135
Ph: 216-251-5200
fax: 216-251-5206
E-mail: gsluka@fci-usa.com
MANUFACTURERS REPS.
OPENINGS
Areas available in USA
for Representatives to cover Soft
Drink, Brewery, & Packaging
Plants for Customers that use
ChangeParts and other Custom
Machinery Components
In Business since 1958
BUSINESS OPPORTUNITY
Artesian/Spring Water
COMPANY FOR SALE

Weell Maintainned Equipment
In North Georgia, Hwy. 52 West
7000 sq. ft. bldg., 4 acres, 2 docks
300 gpm, well 565 deep, 6 bore
2011 Polypack, Tango, Shrink
Wrapper & Shrink Tray
2011, 2 Norland 5000s
& Descrambler
3/5 Gal/450 BWF &
600 Rack Loader
FINANCING
AVAILABLE
Contact: Bill C., Owner
949-292-3388
e-mail: billgolf18@aol.com
VISIT THE CLASSIFIEDS ONLINE
CALL FOR PRICING INFORMATION
CATHERINE WYNN 847-405-4010
WYNNC@BNPMEDIA.COM WWW.BEVINDUSTRY.COM
REPETITION,
REACH KEY BEVERAGE
PROFESSIONALS,
RESULTS ON YOUR INVESTMENT
Call Catherine Wynn
847405-4010
fo
r
sa
le
Cap Snap 5-Gallon Water Bottling
Line, Model ADAPTA-600,
New 2001
Includes: Decapper, Automatic
Bottle Washer, Filler, Capper,
Conveyors and Boiler
Phone 860-567-2011 or
ric@litcheldpackaging.com
CLEANING TOOLS
www.unionjacktools.com
800-672-8119
Hygiene Tools for
Food & Beverage
Processors
Fast & Secure Online Ordering
Brushes
Hoes
Paddles
www.unionjacktools.com
800-672-8119
yg
Food & Beverage
yg
rs
Food & Bever
ocessor Pro
Brushes
Hoes
Paddles Nozzles
To place your classied ad in
Beverage Industry call
Catherine Wynn at
847-405-4010
Fax: 248-502-9109
E-mail: wynnc@bnpmedia.com
69
Call for your
catalog
today!
Toll-Free
800-821-2254
See our complete catalog online at
www.foxxequipment.com
WHOLESALE ONLY
FREE CATALOG!
Beverage
equipment &
parts for the
Soft Drink and
Beer industry
-22 22 254 4 54 54
C OG!
www.foxxequipment.com
DEDICATED TO THE MANUFACTURE AND DISTRIBUTION OF BEVERAGE DISPENSING EQUIPMENT SINCE 1956
Wt C L t S A L t C L ?
HIGH
SPEED
DISPERSERS
1-800-243-ROSS
www.dispersers.com
Scan to see
units in stock
for fast delivery.
Free Tag Reader:
http://gettag.mobi
ADVERTISE HERE
FOR RESULTS!
Catherine Wynn 847-405-4010
wynnc@bnpmedia.com www.bevindustry.com
SPECIAL EVENTS TRAILERS
ALL STEEL - THE REAL DEAL
serving bottlers for 3 decades
SUPREME PRODUCTS INC.
254/ 799-4941 www.supremeproducts.com
BEVERAGE BODY/TRAILER PARTS FOR SALE
SERVICES
EQUIPMENT FOR SALE
AALMMONND MILK?
Need the ingredient for almond or
other tree-nuts beverages?
AlmondGOLD
Extrasmooth
preferred by more brands
than any other.
Cache Creek Foods LLC
Woodland, CA
www.cachecreekfoods.com
phone: 530-662-1764
Fax 530-662-2529
Connie@cachecreekfoods.com
INGREDIENTS
BOTTLING EQUIPMENT
WANTED TO BUY
CONTRACT BEVERAGE
MANUFACTURING
www.citrussystemsmadison.com
(630) 967-0093
Carton & Plastic Filling
ESL Facility
Toll Processing
Private Label
100% Lot Coded & Tracked
Over 25 Years of Experience
100% Juices
Fruit Cocktails & Drinks
NFC & FC Orange Juice
Lemonade
Teas
Ciders
CONTRACT PACKAGING
BEVERAGES,
SAUCES & DRESSINGS,
MAYONNAISE & WHITE GOODS
CUSTOM MADE TO YOUR
SPECIFICATIONS
www.mrsclarks.com
515-299-6457
Contract Manufacturing
& Packaging
Toll Processing & Private Label
Formula & Recipe Development
Innovative Product Design
Multiple Packaging Solutions-
Bottles, Plastic Jars, Cups,
Pouches, Totes, Bag-In-Box
Hot & Cold Fill Capabilities
Over 80 Years Proven Quality
& Experience
w
VISIT US
AT PLMA
BOOTH 7624
SPRING WATER FOR SALE
Contact Daryll Propp
at 303-233-4000 or
Email DPropp@propprealty.com
Up to 100 million gallons per year
Fully tested and approved
Conveniently located on the 5000
Acre Frawley Ranch in the Black
Hills (Spearsh) South Dakota
Historic buildings available for an
onsite operation including a
brewery or winery

Visit Frawley Ranches Inc. at
www.FrawleyRanches.com
OVER 50 YEARS
IN BUSINESS
Syrups- Energy Drinks & Fruit Juices,
1-1/2, 3 and 5 gallon BIB
Barbecue Sauces- Gallons, BIB, or Buckets
Ketchup- BIB
Contact Mel at Vineland Syrup, Inc.
Vineland, NJ
1-800-642-9124
Email: quick@vinelandsyrup.com
www.vinnelandsyrup.com
MANUFACTURERS
REPRESENTATIVES
We develop existing businesses or pioneer
new ones at retailers in the Upper Midwest.
Target, Walgreens, Shopko, Menards, etc.
National and Owned Brands
SHORE GROUP
14500 Martin Drive Suite 4000 Eden Prairie, MN 55344
DENNIS BARNES
952 974-9000 Phone #304
dennis@shoregroup.biz
Mission, Texas 78572
Co packer
Hot ll Juices, Teas & Beverages
Can, Glass & PET
Expanded Capabilities
Gripper bottle, New sizes
GFSI - Certied Facility
Contact Dodson Galloway 956-585-8321
email: dodson@tcxjuice.com
TAKING A PAGE
FROM HISTORY
E
very brand has a story to tell.
Irish whiskey brand Tullamore
D.E.W.s story begins in the
town of Tullamore, Ireland. Before the
whiskey labels 1829 founding, the
town of Tullamore was destroyed by
a fire in 1785. From the ashes of this
devastation, the town rebuilt itself and
then added a phoenix a mythical
bird that erupts in flames at its death
and then is reborn from its own ashes
to its coat of arms to commemorate
its resilience and optimism.
In line with this bit of Irish history
and folklore, the brand named its
newest limited-edition whiskey blend
Phoenix. The 55 percent
alcohol by volume (ABV)
whiskey is a blend of grain,
malt and pot-still whiskeys
and is finished for two
years in a sherry cask.
The new whiskeys name
also ties into an important
event in Tullamore D.E.W.s
modern-day history. William Grant
& Sons, the parent company of
Tullamore D.E.W., currently is building
a new distillery in Tullamore that is
scheduled to open in autumn 2014.
This reincarnation will bring whiskey
production back to the town 60 years
after the original distillery closed in
1954.
But this isnt the only significant
timing element in this story. The brand
also chose to coordinate its national
launch with the 142nd anniversary of
the Great Chicago Fire in October. As
part of this launch, the brand invited
local media and beverage industry
trade representatives on a trolley tour
of Great Chicago Fire sites in downtown
Chicago, including the fires believed
origination site, which now is the
Chicago Fire Academy. Along the way,
Brand Ambassador Tim Herlihy drew
parallels between the Great Chicago Fire
story, Tullamores story, and elements of
the brands latest whiskey. Drawing on
history, Phoenix commemorates these
historic events and marks the beginning
of a new era of Irish whiskey.
BY JENNIFER HADERSPECK
Associate Editor
Tailgate tour
To spread the word about the
relaunch of Chicken Cock Whiskey,
the brand set out on a three-month
Ultimate Tailgate Tour ending
Nov. 30. Chicken Cock restored a
vintage 1970s Airstream trailer and
turned it into a rolling speakeasy
complete with a backroom bar and
password entry. In total, the trailer
will visit 19 popular tailgate stops
throughout the country, including
college and professional football
games and concerts, as well as bars
and beverage retailers. The brand
also hired musicians to serve as
brand ambassadors for its flavored
whiskeys and is documenting its
tour on social media.
Fueled by
chocolate milk
As part of this years Refuel:
got chocolate milk? campaign,
former NFL wide receiver Hines
Ward, along with three everyday
athletes, competed in this years
Ironman World Championship on
Oct. 12 in Hawaii. Chocolate milk
played an integral role in his recovery
between workouts and in helping him prepare for the
competition, according to The Milk Processor Education
Program (MilkPEP). In addition, chocolate milk served
as the official refuel beverage of the Ironman competition.
MilkPEPs Refuel campaign was designed to showcase the
power of chocolate milk as a recovery beverage.
Save
a cork
This holiday season,
Gallo Family Vineyards
is making it easy for
Americans to help ght
senior hunger while
continuing their holiday traditions of enjoying family, friends
and wine. The wine label is partnering with the Meals On
Wheels Association of America (MOWAA) for their Every Cork
Counts campaign with the goal of raising up to $100,000 to
benefit the organizations efforts to deliver meals to seniors
in need. Consumers are encouraged to mail the used corks
from bottles of Gallo Family Vineyard wine back to the company.
In turn, Gallo Family Vineyards will make a $5 donation to
MOWAA for every cork received by the end of the year.
Nothing like the great outdoors
The Double Cola Co.s Double Cola brand launched The Great Outdoors
Sweepstakes, a promotion encouraging consumers in Chattanooga,
Tenn., and the surrounding areas to celebrate outdoor activities. The
sweepstakes was hosted in partnership with L2 Boards, an outdoor
retailer also based in Chattanooga. Fans could visit participating Bi Lo
stores as well as L2 Boards to enter. The Great Outdoor Sweepstakes
grand prize included a paddle board valued at $899, an L2 Boards stand-
up paddleboard excursion for four, as well as Double Cola products and
merchandise. One first prize winner received a $100 Bi Lo gift card and
$75 worth of Double Cola products and branded merchandise.
Honoring the ancestors
Nestls Abuelita and Nescaf Caf de Olla brands encour-
aged consumers to celebrate Dia de los Muertos a su
manera, meaning in their own way, through their various
Day of the Dead promotions. At the 14th annual Dia de los
Muertos event at the Hollywood Forever Cemetery on
Nov. 2 in Los Angeles, the brands attempted to establish
the Guinness World Record for the largest Day of the
Dead altar in the United States. The altar design portrayed
catrinas, or skeleton women, enjoying cups of Abuelita and
Nescaf Caf de Olla in the afterlife. On the same day, the
brands encouraged consumers to participate in their costume
contest and sample the hot chocolate and coffee served
with pan de muertos or bread of the dead. In addition,
Abuelita posted celebratory tips on its Facebook page to help
consumers enhance their celebrations.
raditions of enjoying family friends
Reaching an average qualied circulation
of 35,421 copies.
Source: June 2013 BPA Brand Report
Also publishers of BrandPackaging, Candy
Industry, Dairy Foods, Flexible Packaging, Food & Beverage
Packaging, Food Engineering, Industria Alimenticia, The
National Provisioner, Perishables Buyer, Prepared Foods,
Private Label Buyer, and Snack Food & Wholesale Bakery.
BNP Media
155 Pngsten Road, Suite 205 | Deereld, IL 60015
Phone: (847) 405-4000 | Fax: (847) 405-4100
READER & MARKETING
SERVICES
LETTERS
JESSICA JACOBSEN
Mail: Beverage Industry
155 Pngsten Road, Suite 205
Deereld, IL 60015
E-mail: jacobsenj@bnpmedia.com
SINGLE COPY SALES/
BACK ISSUES
ANN KALB
E-mail: kalbr@bnpmedia.com
Call: (248) 244-6499
SUBSCRIPTIONS
CUSTOMER SERVICE
T: (847) 763-9534
F: (847) 763-9538
E-mail: BI@halldata.com
CUSTOM MEDIA
CHRIS WILSON
E-mail: wilsonc@bnpmedia.com
Call: (248) 244-8264
LIST RENTAL
FOR POSTAL
INFORMATION:
Contact Kevin Collopy at
(402) 836-6265
kevin.collopy@infogroup.com
FOR EMAIL
INFORMATION:
Contact Michael Contantino at
(402)836-6266
michael.contantino@infogroup.com
PRINT & INTERNET ADVERTISING
STEVE PINTARELLI
Midwest/West Coast
E-mail: pintarellis@bnpmedia.com
Call: (203) 267-3388
TOM BACHMANN
Mid-Atlantic/Southeast/Texas
E-mail: bachmannt@bnpmedia.com
Call: (941) 473-7739
BRUCE KLION
Northeast/Canada
E-mail: klionb@bnpmedia.com
Call: (516) 944-5885
CLASSIFIED
CATHERINE WYNN
E-mail: Wynnc@bnpmedia.com
Call: (847) 405-4010
REPRINT
JILL DEVRIES
devriesj@bnpmedia.com
Ad Index
BEVERAGE INDUSTRY (ISSN: Print 0148-6187 & Digital 1938-3843) is
published 12 times annually, monthly, by BNP Media II, L.L.C., 2401
W. Big Beaver Rd., Suite 700, Troy, MI 48084-3333.
Telephone: (248) 362-3700, Fax: (248) 362-0317.
No charge for subscriptions to qualied individuals.
Annual rate for subscriptions to nonqualied individuals in the U.S.A.: $183.00 USD.
Annual rate for subscriptions to nonqualied individuals in Canada: $225.00 USD
(includes GST & postage); all other countries: $238.00 (intl mail) payable in U.S. funds.
Printed in the U.S.A. Copyright 2013, by BNP Media II, L.L.C. All rights reserved.
The contents of this publication may not be reproduced in whole or in part without
the consent of the publisher. The publisher is not responsible for product claims and
representations.
Periodicals Postage Paid at Troy, MI and at additional mailing ofces.
POSTMASTER: Send address changes to: BEVERAGE INDUSTRY, P.O. Box 2144, Skokie,
IL 60076. Canada Post: Publications Mail Agreement #40612608. GST account:
131263923. Send returns (Canada) to Pitney Bowes, P.O.Box 25542, London, ON,
N6C 6B2. Change of address: Send old address label along with new address to BEVERAGE
INDUSTRY, P.O. Box 2144, Skokie, IL 60076. For single copies or back issues:
contact Ann Kalb at (248)244-6499 or KalbR@bnpmedia.com
Admix, Inc ..............................................................28
www.admix.com
Blue California ........................................................ 16
www.bluecal-ingredients.com
Brooklyn Bottling Company .................................. 19
www.nsbottle.com
Chr. Hansen, Inc .................................................... 49
www.chr-hansen.com
Clearseas Research................................................. 11
www.clearseasresearch.com
CMC-Kuhnke ............................................................ 4
www.seamscanxts.com
Cyvex Nutrition, Inc .............................................. 13
www.cyvex.com
D.D. Williamson & Co., Inc .................................... 30
www.ddwcolor.com
Dairy Farmers of America ....................................20
www.dfamilk.com
DAK Americas ........................................................ 31
www.dakamericas.com
Food Ingredient Solutions, LLC ...........................50
www.foodcolor.com
Freightliner Trucks ................................................BC
www.freightlinertrucks.com
GNT USA ................................................................48
www.gnt-group.com
Hammer Packaging ...............................................40
www.hammerpackaging.com
Heineken U SA .......................................................... 3
www.heinekenusa.com
Hilmar I ngredients ................................................ 55
www.hilmaringredients.com
Ingredion, Inc ............................................ 37, 46-47
sp.ingredion.us
http://webinars.bevindustry.com
iTi Tropicals .................................................... 29, 32
www.ititropicals.com
KHS AG .................................................................. 39
www.khs.com
Kluber Lubrication N.A......................................... 65
www.klubersolutions.com/beverage2
MODEX 2014 ......................................................... 63
www.modexshow.com
NEPA Carton & Carrier Co ...................................43
www.nepacartons.com
NVE Pharmaceuticals ...........................................10
www.nveusa.com
OrangeTap .............................................................. 25
www.bnporangetap.com
Overnight Labels, Inc ...........................................45
www.overnightlabels.com
Pak Tech .................................................................44
www.paktech-opi.com
PDC Europe .............................................................41
www.pdceuropeusa.com
Polymer Packaging, Inc ........................................ 30
www.polymerpkg.com
Rocket Products .....................................................14
www.rocketproducts.com
Robertet Flavors, Inc ......................................22-24
www.robertet.com
Ryson International ............................................... 17
www.ryson.com
San Joaquin Valley Concentrates ........................ 51
www.sjvconc.com
Satellite Logistics Group ...................................... 59
www.slg.com
Sensient Food Colors N.A ...................................... 2
www.sensientfoodcolors.com
Sensory Effects ...................................................... 15
www.sensoryeffects.com
U.S. Environmental
Protection Agency - Smart Way ......................... 33
www.epa.gov/smartway/forshippers/
Verst Group Logistics ............................................21
www.verstgroup.com/packaging
Virginia Dare, Inc ..................................................... 7
www.virginiadare.com
Wat-aah .................................................................. 35
www.drinkwataah.com
Beverage Industry | NOVEMBER 2013 | bevindustry.com |
71
Make your feet more proftable and environmentally sound with the Freightliner Cascadia natural gas day cab.
Powered by the 12-liter, 400-horsepower Cummins Westport ISX12 G engine, Freightliner Trucks led the way by
introducing natural gas vehicles to the trucking industry and weve continued to build thousands ever since. And
with fueling infrastructure continuing to grow, natural gas makes more sense than ever. In fact, we drove the
Cascadia natural gas day cab from coast to coast using only public fueling stations. Learn more about the truck
and its historic journey at FreightlinerGreen.com.
Competitive financing available through Daimler Truck Financial. For the Freightliner Trucks dealer nearest you, call 1-800-FTL-HELP. 11/12. FTL/MC-A-1225. www.freightlinertrucks.com.
Specifications are subject to change without notice. Freightliner Trucks is registered to ISO9001:2008 and ISO14001:2004. Copyright 2013. Daimler Trucks North America LLC. All rights reserved.
Freightliner Trucks is a division of Daimler Trucks North America LLC, a Daimler company.
GENERATE MORE PROFIT
BY GENERATING FEWER
EMISSIONS.

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