Group members : NAMES Haider Abbas (Group Leader ) S!a!ab A!mad Adnan #!an %aroo& A'(a) #!atta* Mu!

ammad S!a!(ad Mu!ammad Sub!an Registration # 112511 11251"" 11251$1 112511+ 11"5122 11"512"

,ompetiti-e Ad-antage The differentiator between your company's abilities and those of your competitors. .!e /rgani(ationa) Strategist: I believe that anyone can be a strategist in their own way, in their own organization, and in their own efforts. However we generally consider Top Management as strategists in any organization. Five key areas to build competitive advantage: Preserving capital, ptimizing capital, !aising capital, Investing capital, "nabling the capital agenda Mission Statement and 0ision Statement # mission statement is a statement of the purpose of a company or organization. $ision is defined as where the company wants to be. It is a long term view. ,!ara1teristi1s o' a 0ision Statement and Mission Statement # vision statement is broad and not specific. It is future oriented. # goal five or more years in the future. It basically states. %hile characteristics of mission statement are& It should be feasible, precise, clear, motivating, distinctive, indicate ma'or components of strategy. 0ision Statement o' H2L: "nabling people to advance with confidence and success. Mission Statement o' H2L: To ma(e our Investor )s* prosper, our staff e+cel and to create value for our sta(eholders. 0ision statement o' 3ni)e-ers %e help people around the world meet everyday needs for nutrition, hygiene and wellbeing, with brands that help people loo( good, feel good and get more out of life. Mission Statement o' 3ni)e-ers: %e help people around the world meet everyday needs for nutrition, hygiene and wellbeing, with brands that help people loo( good, feel good and get more out of life. 0ision statement o' 45G: ,e, and be recognized as, the best consumer products and services company in the world-. Mission statement o' 45G:

%e will provide products and services of superior .uality and value that improve the lives of the world/s consumers. 0ision statement o' Engro: $ision #ims at transforming the company within the ne+t five year s into first a national food industry giant, then into a regional force and finally into a global player Mission Statement o' Engro: ,uild ,randed food business to improve .uality of life by offering tasty, affordable and highly nutritional products to our consumers while ma+imizing sta(e holder s' value. S6/.:

Strengths& characteristics of the business, or pro'ect team that give it an advantage over others 6ea(nesses )or 0imitations*& are characteristics that place the team at a disadvantage relative to others /pportunities& external chances to improve performance )e.g. ma(e greater profits* in the environment .hreats& external elements in the environment that could cause trouble for the business or pro'ect

Long term ob7e1ti-es8 Strategies8 Annua) /b7e1ti-es8 4o)i1ies: 0ong term means more than one year. 1trategies are the means by which long term ob'ectives cab be achieved. #nnual ob'ectives are short2term milestones that organizations must achieve to reach long2term ob'ectives.Policies are, by which annual ob'ectives will be achieved. Polices include guidelines, rules etc. 4o)iti1a) %or1es8 Legal forces, E1onomi1 'a1tors a''e1ting /rgani(ation8 ,urrent %igure o' 9mports and E:ports o' 4a*istan: Political forces are governments and unilateral bodies that decree certain rules, regulations, laws or restrictions with regards the way a country is run. 0egal forces are the types of law and legislation that a political body introduces.

"conomic environment refers to the aggregate of the nature of economic system of the country, the structural anatomy of the economy to economic policies of the government the organization of the capital mar(et, the nature of factor endowment, business cycles. Pa(istan imports were worth 3456 Million 718 in 8ecember of 6499 Pa(istan e+ports were worth 64:; Million 718 in 8ecember of 6499 4orter;s %i-e 'or1es mode):