GENERAL SEO JOB INTERVIEW QUESTIONS Describe your experience with SEO in general terms.

SEO in general terms. Do you have your own website? What is it? What terms are you targeting to be ranked for? What areas of SEO do you en oy the most? !n your opinion" what would be the hardest word or phrase to optimi#e any site for? What areas of SEO are your strongest? What areas of SEO are your weakest? !n general terms" what would it take to rank for the word $%oogle& in the first ten results on %oogle.com? What types of pro ects excite you the most?u Why are you leaving your current ob? What is your biggest success on an SEO pro ect? What is your biggest failure on an SEO pro ect? 'ow do you handle a client who refuses to follow your advice? 'ow long do you see yourself in the SEO industry? Would you rather work as an SEO consultant or for a company as an SEO expert employee? What analytics software tools do you have experience with? 'ave you ever had a page or site reach the front page of Digg? What would you do to get there? What content management systems have you used? What were their strengths(weaknesses when it came to SEO? Which )*S would you recommend to a firm? !f you had your choice" would you rather have a user from an organic search or from a paid search keyword? What are the differences between those types of users? 'ow do you evaluate whether or not an SEO campaign is working? What industries have you worked in with SEO? What is the most competitive sector that you have worked in with SEO? !f you were consulting with a client and they wanted to use black hat techni+ues" how would you explain to them the negatives? What if they insisted they are paying you to do a ob and you should do a certain black hat techni+ue" would you do it? What tools do you use for keyword research? Explain the problem with duplicate content on the web. 'ow would you describe SEO to a non,technical executive who doesn-t understand the web? 'ave you ever been published on a ma or SEO blog? When is organic search a better fit for a client than paid search? When is paid search a better fit for a client then organic search? !f you were performing a competitive analysis on a site" what things would you look for? What tools would you use? Do you rank number . for your own name? !f not" why not? 'ow could you rank /. for your name? 'ave you ever used any black hat techni+ues? !f so" did you find them successful? !f you weren-t getting the results you wanted from white hat SEO techni+ues" would you do a black hat techni+ue? What are 0 ways to build links to a site? What is the valuable techni+ues for link building? What kind of split testing have you performed for SEO purposes? What key performance indicators have you used in the past for campaigns? What are the metrics you use to highlight success or failure for an SEO campaign? 'ave you ever written content for a website for SEO purposes? 'ow are your copywriting skills? )an you provide a sample 123 to content you have written? What is keyword density on a content page? 'ow many times should you use a certain phrase on a page in an attempt to rank for it?

TECHNICAL SEO JOB INTERVIEW QUESTIONS !n your opinion" what are the top 0 factors for page level optimi#ation? 4re you able to write '5*3 code using a text editor? Explain what 6age2ank is. 'ow does 7ing work? Does it rely on 6age2ank? What are your thoughts on 6age2ank? What search engine provides the most accurate results? 'ow could you exclude a page from search results? 'ow would you exclude a site from being indexed by search engines? Does %oogle crawl a site with a noindex meta tag on each page? Do meta description and keywords still affect search engines? Why would we continue to use those two meta tags in today-s world? 'ow does social media affect search rankings? !-m launching a new websites. What are the steps you take to optimi#e the site? !f ! move my site to a new domain name" what do you do to keep my search rankings? What is the most effective off,site SEO techni+ue? !s link buying an effective strategy? Should we do it? What are the differences between SEO and SE*? What are techni+ues you would not do to boost search engine rankings because the risk is too high? Why would you use $nofollow& on an internal link? What is the 8longtail-? Explain what an 9*3 sitemap is. 'ow do you structure the file? What are some strategies you use for attaining back links? 6rovide an example of linkbait. Do alt tags on images make a different for search engine rankings? What percentage of clicks do the first two results get on the first page of a %oogle search? !f %oogle decided to punish a white hat techni+ue" which one would harm your SEO techni+ues the most if it were penali#ed? 'ow has %oogle !nstant affected your SEO techni+ues? !s a backlink from a high 6age2ank site worth anything for SEO if it has a nofollow on it?

What SEO techni+ues would you use on a site which uses a lot of video content? What is a canonical url? Where could you get the highest valued links? What is a :;. redirect? !f a page ranks /:; in %oogle search results and you have <; days to rank in the top ten" what items would you focus on? )an you get it ranked into the top ten? What would a table of contents look like for an SEO campaign plan? !f you were setting a goal in an analytics tool for an SEO campaign" what would it be? Does )SS affect SEO on a page?

SEO INDUSTRY QUESTIONS !f you could guess" what would you say the percentage of our search engine referral traffic is %oogle? 7ing? =ahoo? 'ow +uickly does content get indexed by %oogle? What is the most important social news site? What are your favorite SEO blogs? Where do you go when you don-t know something about an SEO topic? Where do you go for web development help? Who do you respect in the SEO industry? Who do you least respect in the SEO industry? 'ow often does %oogle change its search algorithms? Where-s the best place to discover changes in the algorithm? What do you find on SEO*o#? !f you were %oogle" are there any white hat techni+ues you would consider banning and punishing people for using? What are some challenges for the SEO industry? Do the most well known SEOs only stick with white hat tactics? Do you think that SEO certification is valuable?

OUR COMPANY 4pproximately how much traffic does our site get each month. !f you didn-t research it and don-t have a guess" how would you estimate it without access to our analytics? What are three things you would suggest right now to improve SEO on our site? 7ased on your research of our site" what level would you rate our current SEO expertise? !f we hire you" what would your first week look like? =our first month? =our first year? What percentage of traffic should we expect to come from organic search? Describe how our typical visitor who comes from an organic search source is different from someone who bookmarked our site. !s there anything missing on our current site? What links do you recommend we place on our homepage? What are the positives and negatives for us to do link exchanges with other sites? 'ow would you discover what search engine keywords are used to find our site? What key performance indicators would you recommend we use? What should be the ultimate goal for us for our SEO efforts? Should we use >lash on our site? .. Which are the m !t im" rta#t area t i#c$%&e ' %r (e') r&!* ? 6age title and 7ody text are the most

important areas where we can include keywords for the SEO purpose. @. What are )e+ma!ter t $!* ? Webmaster tools is a free service by %oogle from where we can get free !ndexing

data" backlinks information" crawl errors" search +ueries" )52" website malware errors and submit the 9*3 sitemap. :. What i! the +e!t )a' t ma,imi-e the .re/%e#c' . cra)$i#0 . ' %r )e+!ite +' !earch e#0i#e!* ?

>re+uently adding new" original and +uality content on the website. A. D ' % (# ) )h i! Da##' S%$$i1a#* ? 'e is a Bournalist who covers the field of web search" considered as

search engine guru and editor at searchengineland.com 0. Wh i! Matt C%tt!* ? 'e is the head of web spam team at %oogle. 2ead more about *att )utts

hereC httpC((www.mattcutts.com(blog( D. What i! the +e!t criteri # t i&e#ti.' the 1a$%e . a +ac($i#(* ? 5he authority of the domain" +uality of the

content on the page where the backlink is provided and then the page rank of the website. E. What i! (e') r& "r ,imit'* ? Feyword 6roximity is a measurement criteria of the closeness of the keywords within the 6age 5itle" *eta Description and 7ody 5ext. G. What i! (e') r& "r mi#e#ce* ? Feyword prominence is the location of the keywords in the page title" meta description and body textH..2ead more about prominence atC httpC((www.seoglossary.com(article(DA <. Di..ere#ce +et)ee# e,it rate a#& + %#ce rate* ? 7ounce rate is the percentage of people who leaves a particular website ust after visiting a single page on this and exit rate refers to the percentage of people who leaves from a particular pageH.read more herehttpC((www.blindfiveyearold.com(bounce,rate,vs,exit,rate

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What i! the Pa#&a %"&ate a#& )hich i! it! c%rre#t 1er!i #* ? 6anda is a search algorithm update by the %oogle to take on the content farms" low +uality websites and the websites getting low +uality backlinks" %oogle removed a lot of the webpage from the higher search index during this update and the current version of 6anda is @.0.: updated on October .<(@;th Oct. @;..Hread here for latest panda updateshttpC((www.seroundtable.com(tag(panda

U"&ate2 34 Late!t Tech#ica$ SEO I#ter1ie) Q%e!ti #! 5 A#!)er! ... What )a! ca..ei#e %"&ate* ? )affeine update was rolled out by %oogle in Bune @;.; and the main purpose of this update was to include more fresh results in the search index" at least 0;I..read more about caffeine update here httpC((googleblog.blogspot.com(@;.;(;D(our,new,search,index,caffeine.html .@. A c%!t mer ca# 0i1e ' % a# acce!! t #$' #e t $6 )hich #e )i$$ ' % ch !e6 We+ma!ter! r

A#a$'tic!* ? Of )ourse Webmaster tools" because these are almost the essential tools for the search engine optimi#ation" we can have some analytics data in the webmasters as well. But now due to the inclusion of webmaster data in Analytics, we would like to have access to Analytics. .:. What i! 787* ? !t is a server error code which is returned by the server what a particular webpage or the file is missing from the webhost server. .A. What i! 983 re&irect* ? !t is a SEO friendly version of permanent redirect for the webpages or the domains. 2ead more about :;. redirect herehttpC((www.webconfs.com(how,to,redirect,a,webpage.php .0. What i! 984 re&irect* ? !t is a temporary redirect. 2ead more herehttpC((www.internetofficer.com(seo(:;@, redirect( .D. What i! r + t!:t,t* ? 2obots.txt is a text file used to give instructions to the search engine crawlers about the caching and indexing of a webpage" domain" directory or a file of a website. 2ead more herehttpC((www.robotstxt.org( .E. What are the ther meth &! t re!trict a )e+"a0e .r m the !earch i#&e,* ? we can use # i#&e, meta ta0.

2ead more herehttpC((www.robotstxt.org(meta.html .G. What are G 0$e We+ma!ter T $! cra)$ err r!* ? )rawl errors provides the information about the 123-s of

your website which are not accessible but linked from somewhere. 2ead more herehttpC((www.google.com(support(webmasters(bin(answer.py?answerJ:0.@; .<. What i! a $a#&i#0 "a0e* ? a landing page is a page in the website which is designed to attract the visitors to contact(subscribe(buy a service or the product by reading few lines of important information about that particular service or the product on that page. 2ead more about landing page herehttpC((www.copyblogger.com(landing,pages( @;. What i! the rece#t cha#0e i# G 0$e A#a$'tic!* ? 2eal time visitors info" visitors flow" webmaster tools SEO

data and website speed data. 2ead more here httpC((analytics.blogspot.com( @.. H )t ha#&$e the &%"$icate "a0e i# the )e+!ite* ? using canonical tag. 2ead more

here httpC((www.seomo#.org(blog(canonical,url,tag,the,most,important,advancement,in,seo,practices,since,sitemaps @@. What are the t'"e! . CSS a#& )hich i! +etter . r SEO* ? : types" !nternal )SS" inline )SS and external )SS.

2ead more about )SS types here at httpC((www.expression,web,tutorial.com(5ypesK)SSKStyles.html. 5he external )SS is best for SEO purpose. 2ead why to use external )SShttpC((www.basictips.com(tips(articleKDA.shtml

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H ) ma#' hea&i#0 ta0! are there i# HTML* ? D tags" from '. to 'D )an we use more than one '. on a single webpage? ? Of course" if there is a need of describing two related topics on the same page then we can use" but using more than @ or : will not provide any credit to the search engines. *att )utts advise on using more than one '. taghttpC((www.youtube.com(watch?vJ%!n0+BF1GL*

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Italic or B $&" which is more useful? ? 7oth are almost same but !talic have a slight more better for keyword targeting on the webpage. 2ead more herehttpC((www.seomo#.org(blog(perfecting,keyword,targeting,on,page, optimi#ation M.C What-s your SEO experience?

When you are asked this +uestion" if you are a fresher" you must answer the theoretical knowledge you have. Say that you know about keyword research" on page and off page SEO" link building best practices and so on from a theoretical point of view. !f you are experienced" tell them the pro ects you have worked on" some of the rankings you have achieved and the time you took to accomplish this. !t also helps to talk about technical aspects of SEO you have handled as well. Do you use any SEO tools? !f you have been in the SEO industry for some time" you-d have come across many tools. !f you have used tools like SEOmo#" bu## stream" Wordtracker" %oogle keyword tool or any other tool" mention it. 5he tools you used also gives the employer an overview of what kind of work and pro ects you have been associated with. !f you say you are good at SEOmo# tools" then the employer will know that you are a professional because it-s a paid tool and not many amateurs can afford it. Which industry blogs and sites do you follow? 5his +uestion is asked so that the interviewer can udge how well you are updated with the current SEO trends. Some of the good ones to follow are Searchengineland.com SEOmo#.org SEObook.com Seo,theory.com Distilled.net MuesC )an you tell me the difference between on page and off page SEO? 4nsC On page SEO refers to all SEO activities done on the website that needs to be ranked. 5hey include *eta optimi#ation )ontent creation !nternal linking >ixing technical issues like page discovery" duplicate content" implementing canonical tags and so on Optimi#ing usage of keywords Off page refers to any activity we do to get links to point to our site. 5hese may include %uest posting 3ink outreach Liral link building Submission to niche sites 62 outreach What is google Sandbox ? 4nsC %oogle sandbox is an imaginary area where less authoritative and new sites taking place while they are popular and authori#ed on the web. MC What are the best SEO tools? 4C '5*3 validation tool. 7acklink checking %oogle page rank checker Feyword Density tool !ndex checking Feyword 4nalytic tool. !76 N7est tool for Search Engine SubmitterO MC 'ow to recover from %oogle panda slap? 4C %oogle panda update main purpose is to provide the high +uality information to the %oogle searchers NusersO. %oogle panda update impact will be huge on those sites which have" Duplicate content SEO over optimi#ation 5oo many ads Site loading time 3ow +uality content 7roken links all over your site Sites without good SEO structure Mues C 'ow long is your typical link building campaign? When can clients start seeing results? Do you ask clients to make a +uarterly or annual commitment or other time frame?

4nsCWe typically need D,.@ months to demonstrate strong results for our clients. We start to see results in @,: months" but structure monthly link building retainers for long,term investment in brand development. With that said" no one is trapped in a contract. We have fairly generous cancellation policies" because if it isn-t working or something drastic changes within your organi#ation" it-s important that you(we do what-s right. Mues C What is the Difference 7etween the %oogle 7road *atch and %oogle Exact *atch >ormats when selecting Feywords for SEO? 4nsC 5he %oogle keyword tools enable users to determine keyword usage and conduct the related searches in one of three formats" or by broad match" phrase match" or exact match. 4 broad match" as the name implies" will provide a large number of search results. 'owever" the +uantity is not an indicator that the results containing the word are associated with sites that see a large number of visitors. 6hrase matches offer the search word results in a number of word variations and therefore can be useful for developing keyword content. 'owever" the best gauge to choose when doing keyword research is the exact match as it details the number of searches monthly for a specific keyword" and" in turn" provides the researcher with the most reliable data. Mues C 'ow many 5arget Feywords should a Site have? 4nsC 5here is no perfect number to this +uestion of $'ow *any 5erms(6hrases Should =ou 5arget on a Single 6age$? What ! mean is there is no general rule or best solution. !t really depends on the website and on how competitive those keywords(phrases are. 5o begin with" ! primarily focus on @ or : main key words for SEO of my client-s page. Once you establish on these primary keywords get on to focus on long tail secondary keywords. Mues C Define site map? 4nsC 5he content of web page is read by search engine bots after converting to 9*3" bots read the content easily by placing site map in the site. MuesC Difference between exit rate and bounce rate? 4nsC 7ounce rate is the percentage of people who leaves a particular website ust after visiting a single page on this and exit rate refers to the percentage of people who leaves from a particular page MuesC !s SEO spam" unk" dead etc.? 4nsC Some believe that SEO is dead but with the expansion of social media networking communities" ethical and $white hat& SEO is more alive than every and is highly necessary when performing social media optimi#ation NS*OO. MuesC 'ow long does it take to get indexed by %oogle? 4nsC Each search engines indexes different sites at different times. !t could take minutes or weeks depending on your site. Without SEO" it may never be indexed. MuesC What are your thoughts on buying links" article marketing" article spinning" and directory submissions? 4nsC 7uying linksC Don-t do it. Pot only does it violate %oogle guidelines" it-s also a costly method which will backfire when caught. 4rticle marketingC Submitting high +uality articles to article directories to get traffic and some link uice is fine. 'owever" with the latest %oogle updates" most article directories have been rendered useless from a link ac+uisition point of view. Submitting articles to .;;;-s of article directories is not a good idea. 4rticle spinningC !t-s better to syndicate content rather than creating spun content. 4rticle spinning rarely works and most of the spun content can be easily detected by advanced algorithms %oogle employs. Directory submissionsC !t was valuable maybe A,0 years back. 7ut now it-s worthless. 3inks from directories other than maybe dmo#.org" botw.com etc is worthless. Mues C )an you tell me the difference between on page and off page SEO? 4nsC On page SEO refers to all SEO activities done on the website that needs to be ranked. 5hey include *eta optimi#ation )ontent creation

!nternal linking >ixing technical issues like page discovery" duplicate content" implementing canonical tags and so on Optimi#ing usage of keywords Off page refers to any activity we do to get links to point to our site. 5hese may include %uest posting 3ink outreach Liral link building Submission to niche sites 62 outreach MuesC 4re you technically savvy? 4nsC Pot many SEO interviews focus on your technical skills. 7ut those who really know what SEO is all about will really put your technical skills to test. *ost of the time" you-ll have to dig deep into a site code to find issues. !f you are not at all technically inclined" doing SEO might be +uite challenging. Po matter how many tools you purchase" you still need some basic level of technical knowledge to suc MuesC Does the Qrel,nofollowQ '5*3 code tells search engines not to access a certain web page? 4nsC relJnofollow tag is used for external links. Pormally if there is any external link in our site" spider will crawl that site on seeing that link" so we will be losing our ranking.. this is like that we are giving our ranking to that site so to escape from that we have to give relJnofollow in 4nchor tag MuesC 4t the time of social book marking title like for exampleC6ackaging *achinery will be used in keyword "is it usefull google crawl ? 4nsC 'ere the title is of two words and this is also a keyword which have some searches in the !ndustry. =ou can use this title also as the keyword in the tag section but you have to check the keyword density as well. !f your content is of 0;, D; words then you can use your targeted keyword for twice as percentage N :,0I O. So there will not be any problem if you use this title Q6ackaging *achineryQ again in the tag section. MuesC !s sitemap.html still valuable? 4PsC sitemap.html is important from SEO perspective. !t tells the Search Engine that the 6ages mentioned here are important for 1sers. 5hey are some of the important pages of the Website. >urther to this" by making an html sitemap which is linked from all 6ages" you make sure that all those pages are linked form a Webpage. MuesC %oogle crawls site 4 every hour and site 7 once in a day. site 7 writes an article"site 4 copies it changing time stamp. Site 4 gets crawled first by %oogle bot. Whose content is original in %oogle eyes and rank high? 4nsC Well" Site 4 will be shown in results faster than site 7 as %oogle came to knew abt the article from site 4 then site 7. Site 7 needs to meta tags mentioned by my colleagues above to let %oogle knows that the content is originally written by Site 7" increase crawl rate NhttpC((www.searchengine ournal.com(HO. Once your carwl rate improve" Site 7 can easily beat Site 4 for its content. MuesC Do you know who is Danny Sullivan? 4nsC 'e is a Bournalist who covers the field of web search" considered as search engine guru and editor at searchengineland.com MuesC What is the 6anda update and which is its current version? 4nsC 6anda is a search algorithm update by the %oogle to take on the content farms" low +uality websites and the websites getting low +uality backlinks" %oogle removed a lot of the webpage from the higher search index during this update and the current version of 6anda is @.0.: updated on October .<(@;th Oct. @;..Hread here for latest panda updates MuesC 4 customer can give you an access to only one tool" which one will you choose" Webmasters or 4nalytics? 4nsC Of )ourse Webmaster tools" because these are almost the essential tools for the search engine optimi#ation" we can have some analytics data in the webmasters as well. 7ut now due to the inclusion of webmaster data in 4nalytics" we would like to have access to 4nalytics.

MuesC 'ow many heading tags are there in '5*3? 4nsC D tags" from '. to 'D MuesC What are top SEO ranking factors? 4nsC Muality of content on the webpage" +uality and +uantity of backlinks to the webpage" anchor text used in the backlinks" domain authority" social sharing metrics and some other traffic metrics like page )52" bounce rate. MuesC )an we use more than one '. on a single webpage? 4nsCOf course" if there is a need of describing two related topics on the same page then we can use" but using more than @ or : will not provide any credit to the search engines. MuesC What are the other methods to restrict a webpage from the search index? 4nsC we can use noindex meta tag. MuesC What is the function of )ross linking? , SEO? 4nsC , )ross linking is used to refer the process of linking one site to another site and provide a way to allow the accessing to it. , !t doesn-t need to be owned by the same person as it provides the methods that have been be built on the !nternet. , !t provides the users with reference sites that consist of the contents similar to the viewing of the site of the document with certain defaults. , !t serves the purpose to display the page on the search engines using search engine optimi#ation techni+ues and methods. , 5he site ranking is calculated on the basis of the relevance of the sites and then it is reflected on the search engine. , !t uses SEO tools that provide reciprocal links and inbound links that can be used as our SEO. MuesC What are the guidelines need to be followed to write the SEO? 4nsC SEO uses the cross linking between the two sites that is having other functionalities as followsC , 5his allows the site to be uni+ue and having the original content and the site is being evaluated on the basis of the content. , 1se of different !6 address can work out as well as use of crawlers that doesn-t get penali#ed for cross linking. , )ross linking is not used on every page as it fills the page with other links and puts the link on the same websites using the page. , 4nchor text is used in the cross linking that provides rich keywords and in good length used by the search engine crawlers. , 3ink ring shouldn-t be created on sites as search engines will penali#e the cross linking of the websites. MuesC What is the function of )ross linking? 4nsC , )ross linking is used to refer the process of linking one site to another site and provide a way to allow the accessing to it. , !t doesn-t need to be owned by the same person as it provides the methods that have been be built on the !nternet. , !t provides the users with reference sites that consist of the contents similar to the viewing of the site of the document with certain defaults. , !t serves the purpose to display the page on the search engines using search engine optimi#ation techni+ues and methods. , 5he site ranking is calculated on the basis of the relevance of the sites and then it is reflected on the search engine. , !t uses SEO tools that provide reciprocal links and inbound links that can be used as our SEO. MuesC 'ow does search engine perform? , SEO

4nsC Search engines are used on the web to place the websites according to the ranking or suggestions. , Search engines can be placed on any site that needs to be made as search engine friendly. !t allows the search engines to search the sites and display them on the front according to the pre,defined ranking criteria. , Once the site is suggested for the search engine then the website information gets collected and the links are followed on each web site. , 5he linked websites works when the site is visited and on that other links also gets active. , !f there are more websites that link to the site of the user then the spider Ninformation gathererO will find the site and display it. MuesC When do the Submission appear on the engines? , SEO 4nsC , Engine and the directory structure for the website are different and it allows the submission to be done using the engine only. , 5he submission can take time or it is re+uired to have the instances of the web site to be listed on the search engines. , Submission can only appear on the engines if it is submitted correctly and it provides better visibility of the re+uest. , 5he engines can be added according to the submissions that are taking place and the calculative chances with the sources. , 5he engines and directories are put in a +ueue and add the chance to check the site for the content that is being used.

MuesC 'ow long can you commit to work with us? 4nsC ! like new challenges and a chance to grow. 4s long ! keeping getting these" ! don-t think !-ll need to switch over. !-d like to believe that this relationship lasts for many years. 'owever" ! haven-t set a time limit as such. MuesC 'ow do backlinks affect my rankings? 4nsC 7acklinks help improve your rankings. Search engines see backlinks as positive 8votes- for your site. Search engines highly associate your site-s backlinks with your site-s ability to satiate a browsers search wishes. MuesC !s '5*30 SEO >riendly? =es we would say it is" as it can describe a lot more about the page-s content. MuesC !s '556S bad for SEO? 4nsC Po it is not but try to avoid the trap of your site being duplicated in '556 and '556S. Mues What is E*D? 4nsC Exact match domain is when a keyphrase is in the domain name in an attempt to rank better. Select one that-s right for you not %oogle. MuesC 'ow can ! find out how much traffic my competitor is receiving? 4nsC 5here isn-t a clearly defined way of doing this. 5here are a few tools out there that will give you a rough estimate" but many aren-t accurate" or don-t provide enough data. 7ut if you can-t resist checking anyway" try using compete.com" or alexa.com. >or larger sites" you can also use comscore.com" and hitwise.com Mues C With all the different search engines" which ones should ! be optimi#ing for" and which are searched the most often? 4nsC 5he A most popular search engines by far areC %oogle" =ahoo" *SP(3ive" R 4sk 5hey comprise over <;I of all searches online. ! believe %oogle is getting around D;,D0I of all searches" making it the most important by far to be optimi#ing for" and that number is ust increasing. With all the algorithm changes" and dynamics happening between the different engines" ! don-t know of many SEO-s that are specifically targeting one engine or another. !f anything" targeting %oogle is the most

common. So many of the principals are the same with all the engines. =ou should really ust be following a set of SEO best practices" and not necessarily focusing on one or the other in my opinion. Mues C Do you do black hat SEO? 4nsC!f you do black hat SEO" admit it. !f you don-t" tell the interviewer why you do not follow such practices. !f you are ready to stop blackhat and go completely white hat Nwhich you should anywaysO" mention that as well. Some of the reasons you do not want to use black hat are 2isk of getting penalty 1nethical Pot a long term strategy MuesC 'ow 435 tag is useful? 4nsC 7asically in SEO" 435 tag is useful for image description. %oogle can not read images directly we have to give some description to make it understand to google. MuesC Difference between keyword R keyword phrase? 4nsC 5he keyword term is basically concerned with a one,word term" on the other hand a keyword phrase considered as employment of two or more word,combinations. 5herefore" it is very confounded to get high ranking in account of one, word keyword term until the one,word keyword has little online competition. 5herefore" this practice is not encouraged to employ. !n order to drive more traffic and top ranking in SE26 it is recommended to employ keyword phrase. MuesC What are the different techni+ues used in Offpage SEO? 4nsC 4nsC 5here are lots of techni+ues used in Offpage SEO work. *a or 5echni+ues areC Directory Submission Social 7ookmarking 7log 6ost 4rticle 6ost 6ress 2elease Submission >orum 6osting =ahoo 4nswer 7log )omment Deep link Directory Submission 2egional Directory Submission and all that. MuesC Explain distinct types of SEO practice? 4PsC 4nsC 6rimarily two types of SEO are being sporting in practice ? Off,6age SEO and On,6age SEO. Off,6age SEO is the method of earning backlinks from other websites in order to enhance the ranking of the site. 5his method include various method of SEO including 7log posting" forum" article submission" 6ress release submission" classified and miscellaneous. On,6age SEO is the process of optimi#ing a website which includes on,site work such as writing content" title" description" 4lt tag" *eta tags as well as ensuring web,page-s code and design which can be indexed and crawled by search engines properly. MuesC Define blog" article R press release? 4nsC 4 blog is referred as an information or discussion published on website or World Wide Web incorporating distinct entries called as posts. 7asically" the blog is referred as everything thing where you can include others too. !t is more individual in contrast to article and press release. !t is also considered as very personal in sub ect to both style and comprised ideas and information and can be written in the way ust like you may talk to your readers. !t is also called Web diary or Online Diary. 5he articles are concerned with specific topic or event and are highly oriented towards an opinion instead of information. 4n article is supposed to be more oriented towards showing up opinions" views and idea. %enerally" it is written by a third party or expert of any specific field. 6ress 2elease is related with a specific action or event which can be republished by distinct medium of mass,media including other websites. !t should be simple" short and professional. !t conveys a clear message or information.

MuesC Does the Domain Extension 4ffect Search Engine 2ankings? 4nsC Do Domain Pame Extensions 4ffect =our 2ank? Domain Extensions are used in domains or 123s to signify the type of website. 5he most common extension" .com" denotes the word commercial and is used the most worldwide. 5he .net extension is short for network while .org" means organi#ation Nused mainly by nonprofitsO. 5he .bi# extension represents small business 123s while the .info extension is used for resource sites. 5he.mobi extension is used for sites on mobile devices" and .us" which is the country code for the 1.S." has the most available domain names on inventory.

MuesC What is the Lalue of 1sing 5itle 5ags in a Website? 4nsC 5itle tags influence your SEO initiatives" so they are considered highly important in how well your web site does in the search engine rankings. 5itle tags show up in search engine result listings and play a key role in how your web site is received. !n fact" title tags are as important to your site-s popularity as are the links directed to your web pages and the content on your site. While SEO professionals understand title tag seo importance" this key factor is often bypassed by owners of websites when they are trying to optimi#e their sites. Especially for businesses" title tags are necessary in drawing customers to a website. !t-s not enough to insert your company name in the title tag though. =ou also want it to include certain keyword phrases too. >or instance" if you are a tax specialist and are the owner of an accounting firm in !ndia" you-ll need to conduct some keyword research to find the most appropriate phrases for your business. !n this instance" you may want to include such search phrases as 4ccountants in !ndia or include a modifier that includes your city-s location" such as" say" *umbai or 7angalore. MuesC What are the critical steps involved in running a successful 66) campaign? 4PsC 66) )ampaign setup ? general steps 1nderstanding business ob ectives Feyword research and discovery )ampaign geo,targeting )ampaign budgeting )ampaign 4d %roup naming and architecture 4d copy setup with 4(7 split testing 66) )ampaign management ? general stepsC 7id management Ongoing keyword research Ongoing 4d copy development Ongoing 4d copy 4(7 testing Search +uery reporting Pegative keyword research and implementation )ontent network management %eo,targeting management 4d scheduling MuesC What SEO tools do you regularly use? 4nsC ! primarily use %oogle 4nalytics. 4part from that some of the tools that ! use areS Feyword 4nalysis 5ools ( Feyword 2esearch 5ools ND6 keyword suggestion tool R %oogle Feyword Suggestion 5ool are popularO Feyword Density 5ools !ndex )hecking 7acklink )hecking '5*3 validation 5ools NW:) '5*3 Lalidation Service ? validator.w:.org( O %oogle 6agerank )'ecker N%oogle 5oolbarO %oogle Webmasters 5ool Nalong with =ahoo Webmasters 5oolO 9*3 Sitemap %enerator Search Engine Submitters N!76 is goodO !f you have a limited budget" %oogle webmaster tools" %oogle 4nalytics and SEO for >irefox should be sufficient. !f you are using a )*S like Word6ress" they come with a whole lot of SEO 6lugins that are completely >ree. Mues C !s 1sing Software to Submit )ontent %ood for SEO? 4nsC Software that provides submission to directories should include features that submit materials via recogni#ed SEO methods that are permitted by the search engines. 5herefore" for SEO article submission to be safe and secure" it needs to mimic human behavior. Otherwise" the submission will be considered spam" and the material will be barred" which" of course" defeats the purpose of SEO. While using software can save you are great deal with respect to cost and time" you must make sure that it scrupulously adheres to SEO guidelines. 5herefore" in most instances" it-s best to place your article manually at a site" which ensures the natural building of links ? organic connections that add to the credibility of the articles you write and bill you as an expert as well. !n no way do you want your content to be regarded as spam. So" to play it safe" it-s best to practice manual submissions to build trust and maintain your search engine rankings. Mues C Which is the most important area to include your keywords? 4ns C 6age title and 7ody text are the most important areas where we can include keywords for the SEO purpose. Mues C !s Domain Extension N .com" .net" .org" .in O 'as any effect on ranking of website on search engine ? or they donTt have any role in SEO of website?

4nsC Search engines arenTt really biased with domain extensions since these are ust to tell the search engines as to which category the 123 belongs. 7ut using country specific domains Nthat carry regional meaningO can help you rank high in that particular country.