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comImportant Questions in Business

Environment
2 mark and 5 mark Questions
1. Define the term Business. 2. List the characteristics of business. 3. Define the term Business Environment. 4. State the objectives of a business organisation. 5. What is economic environment? 6. What is social environment? 7. What is cultural environment? 8. What is technological environment? 9. What is market environment? 10. State your understanding regarding an economic institution. 11. What are the fundamental rights? 12. Define the term Culture. 13. State your understanding regarding Cultural Lag. 14. List the social responsibilities of a business organisation towards its employees. 15. What is legal environment of business? 16. What are unfair trade practices? 17. What is Consumerism? 18. What is Capital Market? 19. List the objectives of Securities Contracts (Regulation) Act, 1956. 20. What is Currency? 21. Differentiate inflation from deflation. 22. What is meant by a Business Cycle? 23. Differentiate GNP from GDP. 24. What is meant by per capita income? 25. What is meant by Density of Population? 26. What is Human Development Index? 27. What is Dual Pricing? 28. Who are called as financial intermediaries? 29. What is Financial System? 30. Define the term Bank. 31. What is Money Market?

32. Define the term Capital Market. 33. What is meant by a Development Bank? 34. What is Factoring? 35. What is leasing? 36. What is LPG? 37. Define the term Business Ethics.

10 mark, 12 mark and 15 mark questions

38. Discuss the social responsibilities of a business organisation. 39. Describe the factors affecting business environment. 40. Describe the competitive forces affecting the business environment. 41. Differentiate micro environment from macro environment of business. 42. Discuss the problems faced by an economy? 43. Elucidate the features of capitalism. 44. Differentiate Fundamental Rights from Directive Principles. 45. Discuss the regulatory policies of the Govt. of India towards business. 46. Describe the socio-cultural factors affecting business. 47. Differentiate Articles from Memorandum of Association. 48. Discuss the procedure involved in formation of a public limited company. 49. Elucidate the features of a company. 50. Consumer Movements in India doesnt play a major role for safeguarding consumers. Do you agree? Elucidate. 51. Discuss the provisions of Securities Contracts (Regulation) Act, 1956. 52. Discuss the functions of SEBI. 53. Elucidate the guidelines involved in issue of for Capital Issues. 54. Discuss the steps taken by SEBI for protecting the interest of investors. 55. How is FERA different from FEMA? Discuss. 56. Discuss the merits and demerits of Mixed Economy. 57. Describe the factors influencing inflation. 58. Discuss the various methods involved in computation of National Income. 59. Discuss the principles of Malthusian Theory of Population. 60. Analyse the New Industrial Policy of 1991 framed in India. 61. Discuss the various methods involved in pricing. 62. Describe the Banking structure prevailing in India. 63. Discuss the functions of commercial banks.

64. Discuss the functions of Merchant Banking in India. 65. List and explain the merits and demerits of leasing. 66. Discuss the merits and demerits of LPG. 67. With the help of suitable examples discuss SWOT analysis in detail. 68. Discuss the objectives and functions of WTO.

Important Questions in Human Resource Management/ Personnel Management

2 and 5 mark questions
1. Define the term Human Resource Management 2. List the managerial functions of HRM. 3. List the operative functions of HRM 4. What is fire-fighting and legal role of a HR manager? 5. What is job analysis? 6. Define the term job specification. 7. Define the term recruitment 8. Define the term selection 9. Differentiate recruitment from selection. 10. What is E-Recruitment? 11. Define the term stress interview. 12. What is in-depth interview? 13. Define the term promotion. 14. Define the term demotion 15. Define the term transfer 16. What is dry promotion? 17. List the types of transfers. 18. List the types of employment tests. 19. What is computer aided interview? 20. Define the term training. 21. Differentiate training from development. 22. What is MDP? 23. Define the term performance appraisal. 24. What is MBO? 25. Define the term job evaluation. 26. List the monetary and non-monetary incentives available for employees.

27. What is meant by a trade union? 28. Define the term collective bargaining. 29. What is discipline handling in an organization? 30. Define the term grievance. 31. Define the term dismissal. 32. What is meant by discharge?

10 and 12 mark questions

1. Trace the evolution and scope of HRM. 2. Describe the functions of HRM. 3. Discuss in detail the various roles played by a HR manager. 4. With a neat sketch describe the structure of HR department. 5. Discuss the various sources of recruitment. 6. List and describe the procedure involved in selection of candidates. 7. List and describe the procedure involved in conducting interview. 8. Describe the various tests conducted for employment of employees. 9. Discuss in detail the various types of transfers. 10. Write short notes on: [a] Promotion

[b] Demotion [c] Transfer

11. Describe the procedure involved in conducting Training & Development

programmes.
12. Discuss in detail the various Training & Development programmes conducted

for employees.
13. Discuss in detail the various Management Development Programmes conducted

for employees.
14. Describe the process involved in conducting Performance Appraisal. 15. Describe the various performance techniques used to assess different categories

of employees.
16. Explain in detail 360 Degree appraisal. 17. Explain the procedure involved in job evaluation. 18. Discuss the methods of conducting job evaluation. 19. Discuss in detail the various monetary and non-monetary incentives provided for

employees.
20. Explain the process involved in collective bargaining. 21. Discuss in detail the role of trade unions for the betterment of organization and

employees.

Important Questions in Marketing Management

2 and 5 mark questions Define the term marketing. What are the approaches to marketing? State the relationship existing between marketing and selling. What is STP? Define the term segmentation. What is targeting? Define the term positioning. List the marketing mix elements. Who is a buyer? Define the term product. What is branding? What is brand equity? State your understanding regarding brand loyalty. What are the phases of product life cycle? What are the stages of new product development? What is product mix? Define the term packaging. Define the term labeling. State the benefits of packaging and labeling.

What is pricing? State the objectives of pricing. What is penetration pricing? What is price skimming? What are the elements of promotion mix? Define the term advertising. Differentiate advertising from publicity. What is personal selling? Define the term sales promotion. What is wholesaling? Define the term retailing. What is CRM? What is e-marketing? 10 and 12 mark questions Describe the nature and scope for marketing. Discuss in detail the various functions of marketing. Describe the various basis of segmenting consumer market. Discuss the target marketing strategies in detail. With the help of a neat sketch explain the concept of positioning. Discuss the positioning strategies in detail. Explain the process involved in buying.

Describe the marketing mix elements in detail. With the help of a neat sketch discuss the various phases of a product life cycle. Discuss the various stages of new product development. Discuss the pricing strategies in detail with suitable examples. Describe the promotion mix elements. Discuss the merits and demerits of TV advertising. Discuss the merits and demerits of print advertising. Discuss the attributes of salesmanship. Describe the factors involved in channel selection. Write a note on the various channel members involved in distribution. Discuss the various levels of relationship that a company can maintain with its customers. Discuss the merits and demerits of e-marketing. Is e-marketing possible for Indian conditions? Discuss.

Important Questions in Marketing Research

2 and 5 mark questions
1. What is Marketing Research? 2. List the steps involved in conducting marketing research. 3. State the differences existing between market research and marketing research. 4. What are the sources of collecting data? 5. Define the term secondary data. 6. Define the term primary data. 7. List the sources of collecting secondary data. 8. List the sources of collecting primary data.

9. Define the term scaling. 10. What is Likerts scale? 11. What is a questionnaire? 12. Define the term personal interview. 13. What is telephonic interview? 14. What is mail survey? 15. List the merits and demerits of conducting telephonic interview. 16. Define the term sampling. 17. What is random sampling? 18. Differentiate stratified sampling from cluster sampling. 19. List the phases of conducting Product Life Cycle research. 20. List the stages of conducting New Product Development research. 21. What is copy testing? 22. Differentiate pre-testing from post testing. 23. What is meant by motivation research? 24. Specify your understanding regarding Thematic Apperception Test 25. What is sales forecasting? 26. What is sales analysis? 27. List the content of a marketing research report. 28. What is meant by a oral report?

10 and 12 mark questions

1. Describe the nature of conducting Marketing Research. 2. Discuss the scope of conducting Marketing Research. 3. State the importance of conducting Marketing Research. 4. Describe the stages involved in conducting Marketing Research. 5. Discuss the sources of collecting secondary data. 6. Discuss the methods of collecting primary data. 7. Explain the kinds of scales used in a questionnaire. 8. Discuss the advantages and disadvantages of conducting personal interview. 9. Discuss the various sampling techniques used in detail. 10. Describe the stages involved in conducting New Product Development research. 11. Discuss the phases of conducting Product Life Cycle research 12. Discuss the pre-testing and post testing techniques used in advertising research. 13. Explain the various motivation research techniques in detail.

14. Explain the various sales forecasting techniques used in research. 15. How is sales analysis research conducted? 16. Describe the content of a marketing research report. 17. Explain the various types of reports.

Important Questions in Research Methodology / Business Research Methods/ Research Management Techniques
2 and 5 mark questions
1. 2. 3. 4. 5. 6. 7. 8. 9. Define the term research. What is descriptive research? Write a brief note on exploratory style. What are causal designs? State the relationship existing between data and information. Differentiate primary data from secondary data. List the methods of collecting primary data. List the sources of collecting secondary data. Define the term sampling.

10. List the probability sampling methods. 11. List the non- probability sampling methods. 12. What is scaling? 13. Write a note on Likerts scale. 14. What is semantic differential scale? 15. Define the term personal interview. 16. What is a questionnaire?

17. Differentiate open-ended questions from close-ended questions. 18. What is Factor analysis? 19. What is Cluster analysis? 20. What is a research report? 21. List the components of a short report. 22. What is a oral report?

10 and 12 mark questions

1. 2. 3. 4. 5. 6. 7. 8. 9. Explain the scope of conducting research. Describe the steps involved in conducting research. Discuss the various sampling techniques in detail. Discuss the methods of collecting primary data. Discuss the various sources of collecting secondary data. Describe the merits and demerits of conducting personal interview. Differentiate interview method from questionnaire. Explain the various types of questions used in conducting research. Write short notes on (a) Conjoint analysis (b) Factor analysis 10. Write short notes on (a) Cluster analysis 11. Write short notes on (a) Multiple regression analysis (b) Canonical correlation (b) Multi discriminant analysis

12. Describe the precautions of writing a research report.