his is a questionnaire for my Business Studies Coursework based on an Ice Cream Shop which will be opened in Abu Dhabi

and therefore I need feedback from (you) the consumers. Please answer the questions honestly because every tick counts and therefore it would be reconsidered when analyzing the data and opening a successful ice cream shop. he questionnaire is ONLY 25 questions ;-) 2. Do you like ice cream? (if no then thanks 4 taking your "time" in completing the questionnaire) Yes No 3. What kind of ice cream do you prefer? (please rank favourite 3 preferences, 1 being the highest) a)Normal (ice cream) b)Sundae c)Sherbet d)Gelato (Type of Italian Ice Cream) 4. Do you prefer your ice cream soft or hard? (Soft ice creams are usually the machine 1s e.g. 1s at McDonalds) a) Soft b) Hard Don't Mind.... 5. What is your favorite ice cream flavor? (Please RANK favorite 5 preferences, 1 being the most favorite 5 being the least) a) Vanilla b) Chocolate c) Strawberry d) Caramel e) Peppermint f) Fruit Flavors g) Butter Scotch f) Other? (Please specify) 6. Do you like (ice cream) toppings? (if no please go to question 8) Yes No 7. If yes, which toppings do you prefer from the list below? (you may choose more than 1 option) M&Ms/Smarties Flake

Sweets Nuts Coconut Marshmallows Whip Cream Dried Fruits Sauces: chocolate, toffee, strawberry 8. What do you prefer to have your ice cream in/with? (please only choose one option) Cup Cone Waffles Crepe Other? (please specify) 9. What makes you buy an ice cream? (please one choose one option) Flavor (Taste) Price Texture Brand Name? Impulse Purchase (unplanned/spontaneous buying) Other? (please specify) 10. Do you prefer choosing your ice cream from a menu or from display? Menu Display 11. How often do you eat ice cream? Everyday 2-5 times a week Rarely When the weather is hot? Other? (please specify) 12. Would you be interested in promotional offers in an ice cream shop? (if no, please go on 2 q 14) Yes No 13. If yes, what kind of promotions would most appeal to you as a consumer? (please choose 1 option) Buy 1 get 1free Free (ice cream) toppings Discount offers! 25% off

Other? (please specify) 14. Which type of promotional adverts catch your eye? Billboards Magazine Adverts Newspaper Adverts Posters in outlet stores 15. In what way do they appeal to you? (open question- your opinion would be greatly appreciated e.g. font color, glossy pages, image etc)

16. What business name do you think would be most suitable and appealing for the new ice cream shop? Scoop Mania Scoop of Heaven Diary King Ice Cream R Us Other? (please specify) 17.Currently,what is your favorite ice cream brand in Abu Dhabi? (if your not in Abu.D then feel free to state any other choices) Baskin Robbins Ben and Jerry's Hagan Daz London Diary Other? (please specify) 18. Why is this brand your favorite brand? (open question)

19. Where do you normally buy ice cream? (please only choose one option) Cinema Corner Shop Ice cream stands Beach Mall Other? (please specify) 20. What items would you like sold in an ice cream shop? (please RANK the options 1 being the highest) Chocolates Cakes/Cookies

Sweets Crisps Hot Beverages Cold Beverages Other? (Please specify) 21. Do you think that a play area would be suitable for children in order to attract a lot of them? Yes No 22. As an adult/teenager what choices of furniture, dcor and interior designs would appeal to you in an ice cream shop? (please only choose one option) Plain Design Modern Style Ethnic Themes-Islamic? Different plain random colors Fashion- Hollywood 23. According to you, what thing are needed to provide a good service to the customers? (Please rank in order which 1's are the most important to you 1 being the most important) Good customer service Cleanliness Quality of the products Attendance (how quick your order is taken etc....) 24. How much are you willing to pay for a small ice cream cup/cone? (AED = DHS/DIRHAMS/UAE Currency *if you don't live in Abu Dhabi then imagine it as Rands or your country's currency) 1-5 AED 6-10 AED Other? (Please specify) 25. How much are you willing to pay for a medium ice cream cup/cone? 6-10 AED 11-15 AED Other? (please specify) 26. How much are you willing to pay for a large ice cream cup/cone? 11-15 AED 16-20 AED Other? (Please specify)