introduces the

Professional Diploma in Digital Marketing

Nairobi, Kenya

For info/enrolments contact John Karanja Mobile: +254 725 274 191 E: info@brandschool.co.ke www.brandschool.co.ke BrandSchool, Timau Plaza, 2nd Floor, Argwings Kodhek Road, Nairobi, Kenya

Introduction
Digital Marketing is now the most important, cost effective and rewarding sales and marketing channel available to marketers. This cutting edge digital marketing course, taught by digital marketing experts, will enable you to engage more successfully with your customers online and develop more powerful Digital Strategies.

The internationally accredited Professional Diploma in Digital Marketing has been designed to teach you global best practices in planning, implementing and managing a comprehensive digital marketing strategy. The course is suitable for a variety of professions and for all levels of marketing experience. You will learn how to effectively integrate digital marketing methodology into your overall marketing strategy and maximise your companys digital marketing performance. The Professional Diploma in Digital Marketing, designed in conjunction with some of the worlds leading digital marketing experts, gives you the edge in Digital Marketing (and your career).

The course provided a lot of insight into the Digital Marketing world and was a real eye opener. I thoroughly enjoyed it and would definitely recommend it to others.
Sian Pride

Who is this course for?

Because the field of Digital Marketing is so new, even experienced marketers need to learn a whole new set of skills. Accordingly, the course is suitable for anyone who would like to a pursue a career in Digital Marketing, as well as those who develop or implement an organisations Digital Marketing strategy, including senior management, Marketing Managers, Marketing Executives, Entrepreneurs, and IT Managers.

What will you learn?

Through lectures, case studies and group discussions you will gain exposure to the latest methods, techniques and tools in Digital Marketing Strategy. Digital Marketing experts have structured the curriculum to help you to understand the current trends and best practices in Digital Marketing. On this highly focused course, you will learn how to leverage these innovative strategies to gain competitive advantage for your company (and career). The course provides you with the best foundation available in all of the leading Digital Marketing methods and techniques to develop, plan and implement an effective Digital Marketing Strategy.

Course format options

The format for this Diploma in Digital Marketing is through classroom learning, home study and examination. Classroom learning is interactive and participative, using a combination of lecturing, discussion and practical case studies.

Option 1 Off-site Corporate training

5-day, Weekday classes, followed by an exam 4 weeks later These lectures take place from Monday Friday, 10am 5pm. There are 10 modules, covering specific areas of Digital Marketing Lectures are delivered by experts in the Digital Marketing industry. The 10 modules have been developed with the common underlying theme of teaching you the best practices in Digital Marketing today. At the end of the course you will be able to use various digital disciplines to develop and implement digital marketing strategies for any company.

Option 2 On-site Corporate training

We can deliver the Professional Digital Marketing Diploma to your staff at your offices. You choose times that suit, whether evenings, weekdays, or a combination of these. All on-site Digital Marketing corporate courses require a minimum of 6 participants.

Very insightful and relevant content. I highly recommend this course.

Devon Hooper, Specialist: Digital & Direct Marketing, MTN

About your lecturers

Professional Diploma in Digital Marketing
The course is delivered by Digital Marketing strategists who have worked on some of Kenyas and South Africas leading brands, strategising, planning and delivering Digital Marketing campaigns on a daily basis. They will share their successsful case studies and firsthand experience in Digital Marketing with you during lectures. Visit www.brandschool.co.ke to learn more about our lecturers.

Great course. I would recommend it to everyone. Buhle Zwane, Customer Experience Manager, First National Bank

Course materials
Course Materials

Professional Diploma in Digital Marketing

You will receive an extensive set of course notes, references to video links and recommended reading material. All lecture notes carry screenshots of all the digital tools and processes you need to optimise your digital marketing.

Qualification & accreditation

To qualify for the Professional Diploma in Digital Marketing you will complete a 3 hour online examination, which is held 4 weeks after lectures end. The course is fully accredited under the European Qualifications Framework, meaning that it is a recognisable, transferable international qualification.

Fees

The course fee is KSHS 150,000 per delegate, or Kshs 135,000 with a Kshs 15,000 early payment discount (when payment is made on the 20th of the month prior to the month in which the course is held). The course fee covers all materials, documentation, examination and accreditation.

Global Advisory Council

The Professional Diploma in Digital Marketing syllabus has been developed in conjunction with international Digital Marketing pioneers.
The course is closely aligned with and supported by some of the global leaders in IT, Media, E-commerce & Telecommunication. These include Google, Facebook, Twitter, LinkedIn, PayPal, EBay, Intel, Microsoft, British Telecom, and many of the leading global digital advertising agencies. This ensures that the Diploma has the input and support of the global digital industry. The Professional Diploma in Digital Marketing Advisory Council includes the following companies:

Clients
Many leading companies have sent their staff on the Professional Diploma in Digital Marketing with BrandSchool in South Africa, such as: MTN, First National Bank, Nedbank, Old Mutual, Telesure, DraftFCB, Liberty Life, Vodacom, SABMiller and AngloGold Ashanti. Internationally, graduates of this prestigious course have come from the companies featured on the facing page.

It was a fantastic course, which gave me insight into our business through the eyes of the consumer. Lungile Msibi, Brand Manager, Emperor Asset Management

3. Search Engine Marketing

This module gives you essential skills to strategise, plan and manage a Search Engine marketing campaign. You will learn how to develop an effective PPC strategy and achieve demonstrable ROI. Topics include: How to Create a PPC Campaign Implementing Your PPC Budget Targeting Your Advertising Measuring & Managing Your Campaigns

Topics include: What is Social Media Marketing? Overview of Facebook, Twitter, LinkedIn, Blogging, Youtube and Flickr Building Brand Awareness Using Social Media

6. Social Media 2

Course Syllabus
The Professional Diploma in Digital Marketing course comprises the following 10 Modules: 1. Introduction to Digital Marketing 2. Search Engine Optimisation
All current innovation in marketing is through digital channels. This opening lecture demonstrates the power of applying digital concepts across the marketing function in any business. You will learn how to harness the power of digital marketing as a core driver of the marketing strategy for a company. SEO is about attracting the right customers at the right time. This module will equip you with the core understanding, technical knowhow and insight to build an SEO strategy that dramatically improves your website position and ranking with the most popular search engines. Topics include: Keyword Research How Google Works Search Engine Factors OnPage & OffPage Optimisation Meta Tags, Images, Content, Video Links and How to Get Them

4. Web Site Analytics

This module gives you the techniques and tools to harness the opportunities provided by best practice social media marketing. You will also learn how to implement the full range of advertising and social features in order to build and sustain relationships with customers. Topics include: Increasing Website Traffic Using Facebook, Twitter, Video, etc Best Practice Examples & Case Studiesie

This module guides you through web analytics and other data sources to better understand site visitor characteristics and behaviour. You will understand the most important and appropriate metrics and how to use them to improve your digital activities. Topics include: What is Website Analytics? How to Analyse Your Campaign Effectively for greater ROI

7. Email Marketing

5. Social Media 1

Topics include: Strategies in Digital Marketing Aligning Internet with Business Objectives Examples of Great Case Studies User Behaviour & Navigation Branding & User Experience

This module gives you the knowledge to plan and manage your communications and marketing through rapidly emerging and influential social networks. You will understand how to engage with customers across a wide range of social media platforms.

Email Marketing, when carried out properly, is one of the most effective forms of Digital Marketing. This module will teach you about Data Protection, Opt-In Subscriber Management, E-Mail Design and Content, Email Delivery and Reporting. Topics include: Creating Optimised Campaigns How to Measure Success Managing Your Database Best Practice Case Studies Choosing 3rd Party Email Providers

8. Mobile Marketing

This module provides you with a solid understanding of the rapid evolution of the mobile marketing landscape. Focusing on cutting-edge case studies, you will gain knowledge of the strategies and technologies of best practice mobile marketing. Topics include: Email Marketing Explained The Development of Mobile Marketing Various Forms of Mobile Marketing Geo-Targeting Your Campaign for Smart Phones How Consumers Use Mobile Marketing Examples & Case Studies

9. Display advertising

This module provides you with a comprehensive understanding of the creation, deployment and management of Display Advertising, including search, email, mobile & social, to give you the broadest view of digital advertising opportunities. Topics covered: What is Display advertising? How are banners bought & sold? Banner formats & when to use them Creating and Implementing a banner campaign

10. Digital Marketing Planning

This module will teach you the complexities of planning, buying and executing a marketing campaign that integrates traditional marketing with all digital activities, including display advertising, search engine marketing, email marketing, mobile marketing and social media. Topics covered: Examples of digitally integrated Marketing Plans How to use the best Digital Marketing Channels for maximum impact Creating an integrated Digital Marketing Plan

The course helped me provide my clients with a complete through-the-line brand communications strategy. Jacques van der Merwe, Strategic Planner, Draftfcb

For more information about the Professional Diploma in Digital Marketing, contact John Karanja on +254 725 274 191
E: info@brandschool.co.ke www.brandschool.co.ke BrandSchool Timau Plaza 2nd Floor Argwings Kodhek Road Nairobi Kenya