FACTOR

/VARIABLES AddedWeight Easeofuse SecondaryPackaging Color Background HighQualityPackaging PrintedInformation CreativeFonts Wrapper
design Handlingandtransportation Innovativeness Attractiveness
/MISSING LISTWISE
/ANALYSIS AddedWeight Easeofuse SecondaryPackaging Color Background HighQualityPackaging PrintedInformation CreativeFonts Wrapperd
esign Handlingandtransportation Innovativeness Attractiveness
/PRINT UNIVARIATE INITIAL CORRELATION KMO EXTRACTION ROTATION
/FORMAT BLANK(.10)
/PLOT EIGEN
/CRITERIA MINEIGEN(1) ITERATE(99)
/EXTRACTION PC
/CRITERIA ITERATE(99)
/ROTATION VARIMAX
/METHOD=CORRELATION.

Factor Analysis
Notes
Output Created

08-Oct-2013 04:26:19

Comments
Input

Active Dataset

DataSet1

Filter

<none>

Weight

<none>

Split File

<none>

N of Rows in Working Data File

Missing Value Handling

Definition of Missing

72
MISSING=EXCLUDE: User-defined
missing values are treated as missing.

Cases Used

LISTWISE: Statistics are based on cases

with no missing values for any variable
used.

Syntax

FACTOR
/VARIABLES AddedWeight Easeofuse
SecondaryPackaging Color Background
HighQualityPackaging PrintedInformation
CreativeFonts Wrapperdesign
Handlingandtransportation Innovativeness
Attractiveness
/MISSING LISTWISE
/ANALYSIS AddedWeight Easeofuse
SecondaryPackaging Color Background
HighQualityPackaging PrintedInformation
CreativeFonts Wrapperdesign
Handlingandtransportation Innovativeness
Attractiveness
/PRINT UNIVARIATE INITIAL
CORRELATION KMO EXTRACTION
ROTATION
/FORMAT BLANK(.10)
/PLOT EIGEN
/CRITERIA MINEIGEN(1) ITERATE(99)
/EXTRACTION PC
/CRITERIA ITERATE(99)
/ROTATION VARIMAX
/METHOD=CORRELATION.

Resources

Processor Time

00:00:00.218

Elapsed Time

00:00:00.238

Maximum Memory Required

18744 (18.305K) bytes

[DataSet1]

Warnings
An error occurred while applying a chart template
An error occurred while applying a chart template

Descriptive Statistics
Mean

Std. Deviation

Analysis N

AddedWeight

3.31

1.158

72

Easeofuse

3.32

1.136

72

SecondaryPackaging

3.35

1.291

72

Color

3.22

1.366

72

Background

3.10

1.302

72

HighQualityPackaging

3.31

1.182

72

PrintedInformation

3.00

1.151

72

CreativeFonts

3.22

1.324

72

Wrapperdesign

3.15

1.183

72

Handlingandtransportation

3.51

1.100

72

Innovativeness

3.40

1.195

72

Attractiveness

.57

.499

72

Correlation Matrix
SecondaryPacka
AddedWeight
Correlation

AddedWeight

Easeofuse

ging

Color

Background

HighQualityPack

PrintedInformatio

aging

Handlingandtran
CreativeFonts

Wrapperdesign

sportation

Innovativeness

Attractiveness

1.000

.150

.135

.197

.157

.137

.317

.130

.130

.041

.134

.158

.150

1.000

.355

.171

.141

.073

.097

.168

.078

.115

.008

.022

.135

.355

1.000

.355

.005

.160

.142

.053

.066

.081

.018

.192

Color

.197

.171

.355

1.000

.067

.306

.125

.268

.066

-.049

.057

.039

Background

.157

.141

.005

.067

1.000

.090

.301

.241

.063

.112

.201

.044

.137

.073

.160

.306

.090

1.000

.114

.118

.067

.116

.131

.226

.317

.097

.142

.125

.301

.114

1.000

.139

.000

-.100

.174

.098

CreativeFonts

.130

.168

.053

.268

.241

.118

.139

1.000

.050

-.021

-.031

-.280

Wrapperdesign

.130

.078

.066

.066

.063

.067

.000

.050

1.000

.274

-.104

.185

.041

.115

.081

-.049

.112

.116

-.100

-.021

.274

1.000

.344

.204

Innovativeness

.134

.008

.018

.057

.201

.131

.174

-.031

-.104

.344

1.000

.153

Attractiveness

.158

.022

.192

.039

.044

.226

.098

-.280

.185

.204

.153

1.000

Easeofuse
SecondaryPacka
ging

HighQualityPack
aging
PrintedInformatio
n

Handlingandtran
sportation

KMO and Bartlett's Test

Kaiser-Meyer-Olkin Measure of Sampling Adequacy.
Bartlett's Test of Sphericity

Approx. Chi-Square
df

.580
104.194
66

Sig.

.002

Communalities
Initial

Extraction

AddedWeight

1.000

.522

Easeofuse

1.000

.737

SecondaryPackaging

1.000

.727

Color

1.000

.677

Background

1.000

.583

HighQualityPackaging

1.000

.695

PrintedInformation

1.000

.700

CreativeFonts

1.000

.755

Wrapperdesign

1.000

.844

Handlingandtransportation

1.000

.798

Innovativeness

1.000

.776

Attractiveness

1.000

.708

Extraction Method: Principal Component Analysis.

Total Variance Explained

Initial Eigenvalues

Compo
nent

Total

% of Variance

Extraction Sums of Squared Loadings

Cumulative %

Total

% of Variance

Rotation Sums of Squared Loadings

Cumulative %

Total

% of Variance

Cumulative %

2.355

19.626

19.626

2.355

19.626

19.626

1.597

13.306

13.306

1.586

13.216

32.842

1.586

13.216

32.842

1.441

12.011

25.317

1.348

11.236

44.078

1.348

11.236

44.078

1.436

11.963

37.280

1.172

9.769

53.847

1.172

9.769

53.847

1.422

11.852

49.132

1.055

8.789

62.636

1.055

8.789

62.636

1.396

11.630

60.762

1.006

8.381

71.017

1.006

8.381

71.017

1.231

10.255

71.017

.784

6.534

77.551

.677

5.644

83.195

.596

4.970

88.165

10

.524

4.368

92.534

11

.487

4.059

96.592

12

.409

3.408

100.000

Extraction Method: Principal Component Analysis.

Component Matrixa
Component
1

AddedWeight

.549

Easeofuse

.472

SecondaryPackaging

.537

Color

.557

Background

.448

HighQualityPackaging

.504

PrintedInformation

.495

CreativeFonts

.157

-.173

-.280

.260

-.517

-.150

-.113

-.363

-.326

-.326

-.133

-.245

.278

-.101

.554

.228

-.136

-.189

-.290

.542

-.202

.417

-.347

.324

-.119

.341

-.605

.139

.431

-.116

.231

Wrapperdesign

.274

.291

-.257

.509

.531

.278

Handlingandtransportation

.305

.620

.508

-.237

Innovativeness

.354

.388

.507

Attractiveness

.351

.631

-.159

Extraction Method: Principal Component Analysis.

a. 6 components extracted.

-.173

.403
-.580

-.473
-.340

.210

-.112

Rotated Component Matrixa

Component
1

AddedWeight

.665

Easeofuse

.102

3
.160

Color

.102

-.104

Background

.552

.385

HighQualityPackaging
CreativeFonts

.171

6
.185

.822

.167

.296

.775

-.180

.728

.307

.177
.346

.173
.821

5
.111

.102

SecondaryPackaging

PrintedInformation

.804
-.142
.271

.795

Wrapperdesign

.117
.914

Handlingandtransportation

-.173

.759

.132

.410

Innovativeness

.192

.793

.118

-.103

-.289

Attractiveness

.214

.182

.212

-.723

.238

Extraction Method: Principal Component Analysis.

Rotation Method: Varimax with Kaiser Normalization.
a. Rotation converged in 7 iterations.

Component Transformation Matrix

Compo
nent

.578

.333

.526

.479

.042

.217

-.179

.561

-.095

-.151

-.723

.314

.524

.468

-.308

-.517

.261

-.277

-.300

.312

-.266

.108

.595

.614

.513

-.494

-.369

-.104

-.199

.553

-.078

-.121

.642

-.677

.117

.308

Extraction Method: Principal Component Analysis.

Rotation Method: Varimax with Kaiser Normalization.