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Gihan Aboueleish
Contents
What is Negotiation? Features of Negotiation Why Negotiate ? Types of Negotiation Distributive Vs ntegrative Negotiation Negotiation !ro"ess #ATNA #argaining $one %o&el of Negotiation Negotiating #ehavior ssues in Negotiation Thir& party Negotiations 'o( to a"hieve an )ffe"tive Negotiation Negotiation Tips
Negotiation Skills - Gihan
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Change the way you look at things, and the things you look at
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What Is Negotiation ?
The (or& /negotiation/ originate& fro0 the 1atin e2pression3 /negotiatus/3 (hi"h 0eans "to carry on business"4
The pro"ess of "onferring to arrive at an agree0ent bet(een &ifferent parties3 ea"h (ith their o(n interests an& preferen"es4
Defined :
Negotiating is the pro"ess of "o00uni"ating ba"k an& forth3 for the purpose of rea"hing a 8oint agree0ent about &iffering nee&s or i&eas4 t is a "olle"tion of behaviours that involves communication, sales, marketing, psychology, sociology, assertiveness and conflict resolution4 A negotiator 0ay be a buyer or seller3 a "usto0er or supplier3 a boss or e0ployee3 a business partner3 a &iplo0at or a "ivil servant4 9n a 0ore personal level negotiation takes pla"e bet(een spouse-s frien&s3 parents or "hil&ren4
Features Of Negotiation
%ini0u0 t(o parties !re&eter0ine& goals )2pe"ting an out"o0e ;esolution an& <onsensus !arties (illing to 0o&ify their positions !arties shoul& un&erstan& the purpose of negotiation
Why Do We Negotiate ?
To reach an agreement To beat the opposition To compromise To settle an argument To make a point
Types Of Negotiation
Distributive Negotiation ntegrative Negotiation
Distributive Negotiation
!arties "o0pete over the &istribution of a fi2e& su0 of value4 The key @uestion in a &istribute& negotiation is3 5Who (ill "lai0 the 0ost value?6 A gain by one si&e is 0a&e at the e2panse of other4 The Seller-s goal is to negotiate as high a pri"e as possibleA the #uyer-s goal is to negotiate as lo( a pri"e as possible4 Thus3 the &eal is "onfine&B there are not 0u"h opportunities for "reativity or for enlarging the s"ope of the negotiation4
Integrative Negotiation
n ntegrative Negotiation3 parties "ooperate to a"hieve 0a2i0iDe benefits by integrating their interests into an agree0ent4 This is also kno(n as a (in-(in negotiation4
The key @uestions isB How can the resource best be utilized?
ntegrative negotiations ten& to o""ur in follo(ing situationsB Stru"turing of "o0ple2 long-ter0 Strategi" ;elationships or other "ollaborations4 When the &eal involves 0any finan"ial an& non-finan"ial ter0s4 n an integrative negotiation33 there are 0any ite0s an& issues to be negotiate&3 an& the goal of ea"h si&e is to 5"reate6 as 0u"h value as possible for itself an& the other si&e4
Negotiation rocess
PREPARATION INFORMATION SHARING
BARGAINING
!"TN"
#ATNA is A
When a proposal is better than your #ATNAB ACCEPT IT When a proposal is worse than your #ATNAB REJECT IT
Intuitive # Counter$intuitive
What are so0e of the intuitive things (e &o in a negotiation the "ounter-intuitive thing (e 0ight "onsi&er as an alternative ?
Shift into manual Focus on interests De er the negotiation to a ti!e o our o"n choosing# gather in or!ation irst As* "h) our %ro%osa& (oesn+t "or*# an( gather in or!ation Instea( o re'ecting# as* "h) their %ro%osa& is i!%ortant# an( gather in or!ation
1=
Automatic gear
$hen our %ro%osa&s are re'ecte(# 'usti ) an( (e en( the! $hen a %ro%osa& is !a(e to us that is unacce%ta,&e# re'ection
)a"h party is un&er an i0pression that there is a possibility of persua&ing the other party to 0o&ify their original position3 as initially parties feel that they shall 0aintain their opening position an& persua&e the other to "hange4
n the beginning3 parties "onsi&er that negotiation is a better (ay of trying to solve their &ifferen"es4
)a"h party has so0e influen"e or po(er F real or assu0e& F over the other-s ability to a"t4 The pro"ess of negotiation is that of intera"tion bet(een people F usually this is &ire"t an& verbal inter"hange4
During the pro"ess3 the i&eal out"o0e proves unattainable but parties retain their hope of an a""eptable final agree0ent4
Shoul& "ontrol e0otions an& not sho( his (eaknesses4 Shoul& bargain fro0 the position of strength4 Shoul& kno( an& anti"ipate the pros an& "ons of his ea"h 0ove an& its reper"ussions4 Shoul& kno( ho( to "reate the 0o0entu0 for the negotiations an& 0ust kno( (hen to e2it an& (here to e2it by "losing the talks su""essfully4
Shoul& buil& trust an& "onfi&en"e4 Shoul& be "onfi&ent an& opti0ist4 Shoul& have "lear "ut goals an& ob8e"tives4 f ne"essary3 he shoul& provi&e a fa"e saving for0ula for his "ounter party4 Shoul& be able to grasp the situation fro0 0any &i0ensions4 Shoul& kno( hu0an psy"hology an& fa"e rea&ing
Shoul& not be a &oubting Tho0as4 Shoul& plan an& prepare thoroughly (ith relevant &ata an& infor0ation to avoi& blank 0in& in the pro"ess4 Shoul& ra&iate energy an& enthusias0 an& 0ust be in a position to e0pathiDe (ith his opponents4 Shoul& be a patient listener4
!anagerial Negotiations
Types
Day-to-day/ Managerial Negotiations
arties Involve%
1. Different levels of Manage ent !. "n #etween $olleagues %. &rade unions '. (egal advisers
&'amples
1. Negotiation for )ay, ter s and working $onditions. !. Des$ri)tion of the *o# and fi+ation of res)onsi#ility. %. "n$reasing )rodu$tivity.
Co
&y)es
er$ial Negotiations
,arties "nvolved -+a )les
Co er$ial Negotiations
1. !. %. '. 0. 1. 2.
Manage ent .u))liers /overn ent Custo ers &rade unions (egal advisors ,u#li$
1. .triking a $ontra$t with the $usto er. !. Negotiations for the )ri$e and 3uality of goods to #e )ur$hased. %. Negotiations with finan$ial institutions as regarding the availa#ility of $a)ital
(egal Negotiations
&y)es ,arties "nvolved -+a )les
(egal Negotiations
+),anagement -)Customers
()*overnment
Preparing %or A u$$essful Negotiation Depen&ing on a s"ale of &isagree0ent3 the level of preparation 0ight be appropriate for "on&u"ting the su""essful negotiation4 For a s0all &isagree0ents3 e2"essive preparation "oul& be "ounter-pro&u"tive be"ause it &o takes ti0e (hi"h is better fo"use& in rea"hing the tea0 goals4
f the 0a8or &isagree0ent nee&e& to be resolve&3 preparing thoroughly for that is re@uire&3 an& (orth(hile4 Think through follo(ing points before you "oul& start negotiating4 #oals$ What you (ant to get out fro0 the negotiation? What &o you e2pe"t fro0 the other person?
What &o you an& the other person have so that the other (ants it? What 0ight you both be prepare& to give a(ay?
What you an& the other person have (hi"h you "an tra&e?
Alternati%es$ f you &o not rea"h the agree0ent (ith hi0Gher3 (hat alternatives you have? Are these things goo& or ba& alternatives? 'o( 0u"h it 0atters if you &o not rea"h the agree0ent? Will the failure to rea"h the agree0ent "ut out future opportunities? What alternatives 0ay the other person have?
The relationshi&$ What is a history of relationship? <an or shoul& this history i0pa"t negotiation? Will there be any of the hi&&en issues that 0ight influen"e negotiation? 'o( you (ill han&le these?
E'&ected outco(es$ What out"o0e (oul& people be e2pe"ting fro0 the negotiation? What (as the out"o0e in the past3 an& (hat pre"e&ents been set?
The Conse)uences$
What are the "onse@uen"es of (inning or losing this negotiation by you? What are the "onse@uen"es of (inning or loosing by the other person?
Power$
Who has the po(er in the relationship? Who &o "ontrols the resour"es? Who stan&s to lose 0ost if agree0ent is not been rea"he&? What po(er &oes other person have to &eliver (hi"h you &o hope for?
Possible *olutions$
n or&er to avoi& "onfli"t3 they &o not negotiate at all an& often en& up overri&ing their o(n interests4
The Accommodating 0anager is 0ore "on"erne& (ith (hat others (ant than (ith their o(n nee&s4
B0A0T0N0A
&he Best Alternative To a Negotiated Agree ent4 the lowest a$$e)ta#le value 5out$o e6 to an individual for a negotiated agree ent.
n the si0plest ter0s3 if the propose& agree0ent is better than your 5#ATNA63 then you shoul& a""ept it4 f the agree0ent is not better than your 5#ATNA6 3 then you shoul& reopen negotiations4
,our 5#ATNA 5 is the only stan&ar& (hi"h "an prote"t you both fro0 a""epting ter0s that are too unfavourable an& fro0 re8e"ting ter0s it (oul& be in your interest to a""ept46
N T BA
e The "ar o(ner is not l p m agreeing for the lesser a 2 ' pri"e4 A
Than "usto0er "an ask for ;a&ial tiresIbest alternativeJ (ith any in"rease in pri"e further4
C"/& /T0D1
Negotiation Skills - Gihan Aboueleish
Issues In Negotiation
The ;ole of %oo& K !ersonality Traits in NegotiationA
!ositive 0oo&s positively affe"t negotiations Traits &o not appear to have a signifi"antly &ire"t effe"t on the out"o0es of either bargaining or negotiating pro"esses Le2"ept e2traversion3 (hi"h is ba& for negotiation effe"tivenessM
Negotiation trategies
%ost of the negotiation literature fo"uses on t(o strategies3 although they "all the0 by &ifferent na0es4 9ne strategy is interest-base&Lor integrative3 or "ooperativeM bargaining3 (hile the other is positional Lor &istributive or "o0petitiveM bargaining4
Positional Bargaining !ositional bargaining is one that involves hol&ing on to a fi2e& i&ea3 or position3 of (hat you (ant an& arguing for it an& it alone3 regar&less of any un&erlying interests4
E'ercise -.
;oles B ;ita3 a 17 year ol& girl4 The 9bserver be"o0es ;ita-s parent4 9thers are 9bservers to re"or& useGabuse of 5(inG(in6 te"hni@ues4 #a"kgroun&B ;ita is "alling ho0e fro0 a payphone on '(y .C1 to tell her parent she is hit"h-hiking to 'olly(oo& to be a 0ovie star4 She has no 0oney3 is a little afrai&3 an& se"retly (ants to go to &ra0a s"hool4 The parent is (orrie& about ;ita being out after "urfe(4 !arent pi"ks up the Ophone3 an& has + 0inutes to effe"t a 5(in-(in6 approa"h before the payphone ti0es out4
E'ercises -/
+ac,"roundB *uresh has a !rogra00er off si"k3 an& (ants to negotiate t(o (eeks of Punal-s ti0e to (ork on the <o0pany-s 0ost i0portant pro8e"t i00e&iately3 be"ause Punal is the best progra00er3 an& kno(s the tasks4 Delays 0ay affe"t everyone-s bonus4 Punal-s %anager is "on"erne& the loss of Punal (ill 0ean he (ill not be able to "o0plete tasks on another pro8e"t their &epart0ent is "o00itte& to &eliver Lre@uiring one (eek of (ork in the ne2t + (eeksM3 be"ause Suresh has a reputation of over-utiliDing resour"es Lan& pa&&ing their s"he&ule "ontingen"yM4 9ther "o00it0ents (ill also nee& 8uggling4
E'ercise -0
Ti(eB + 0inutes
+ac,"round$ ;ai0a is not using the "ar this (eeken&3 but is "on"erne& the goo& frien& is a fast &river4 The frien& is generous3 an& has &one ;ai0a several favors for ;ai0a3 in"lu&ing a re"ent birth&ay gift4
1se23Co(&etition
When @ui"k3 &e"isive a"tion is vital Lin e0ergen"iesMA on i0portant issues4 Where unpopular a"tions nee& i0ple0enting Lin "ost "utting3 enfor"ing unpopular rules3 &is"iplineM4 9n issues vital to the organiDation-s (elfare4 When you kno( you-re right4 Against people (ho take a&vantage of non"o0petitive behavior4
1se 233Collaboration
To fin& an integrative solution (hen both sets of "on"erns are too i0portant to be "o0pro0ise&4 When your ob8e"tive is to learn4 To 0erge insights fro0 people (ith &ifferent perspe"tives4 To gain "o00it0ent by in"orporating "on"erns into a "onsensus4 To (ork through feelings that have interfere& (ith a relationship4
1se23A%oidance
When an issue is trivial3 or 0ore i0portant issues are pressing4 When you per"eive no "han"e of satisfying your "on"erns4 When potential &isruption out(eighs the benefits of resolution4 To let people "ool &o(n an& regain perspe"tive4 When gathering infor0ation superse&es i00e&iate &e"ision4 When others "an resolve the "onfli"t effe"tively4 When issues see0 tangential or sy0pto0ati" of other issues4
1se23Acco((odation 4
When you fin& you-re (rong an& to allo( a better position to be hear&4 To learn3 an& to sho( your reasonableness4 When issues are 0ore i0portant to others than to yourself an& to satisfy others an& 0aintain "ooperation4 To buil& so"ial "re&its for later issues4 To 0ini0iDe loss (hen out0at"he& an& losing4 When har0ony an& stability are espe"ially i0portant4 To allo( e0ployees to &evelop by learning fro0 0istakes4
1se2co(&ro(ise4
When goals are i0portant but not (orth the effort of potential &isruption of 0ore assertive approa"hes4 When opponents (ith e@ual po(er are "o00itte& to 0utually e2"lusive goals4 To a"hieve te0porary settle0ents to "o0ple2 issues4 To arrive at e2pe&ient solutions un&er ti0e pressure4 As a ba"kup (hen "ollaboration or "o0petition is unsu""essful4
.7 Pre&are8 &re&are8 &re&are /7 Pay attention to ti(in" 07 9ea%e behind your e"o3 :7 Ra(& u& your listenin" s,ills3 ;7 I6 you don<t as,8 you don<t "et
=3 Antici&ate co(&ro(ise >3 566er and e'&ect co((it(ent ?3 @on<t absorb their &roble(s A3 *tic, to your &rinci&les .B3 Close with con6ir(ation3
B0C 9ea%e +ehind our E"o3 1eave behin& your ego4 The best negotiators either &onNt "are or &onNt sho( they "are about (ho gets "re&it for a su""essful &eal4 Their talent is in 0aking the other si&e feel like the final agree0ent (as all their i&ea4
9ffer an& e2pe"t "o00it0ent4 The glue that keeps &eals fro0 unravelling is an unshakable "o00it0ent to &eliver4 ,ou shoul& offer this "o0fort level to others4 1ike(ise3 avoi& &eals (here the other si&e &oes not &e0onstrate "o00it0ent4
Close with con6ir(ation3 <lose (ith "onfir0ation4 At the "lose of any 0eeting Q even if no final &eal is stru"k Q re"ap the points "overe& an& any areas of agree0ent4 %ake sure everyone "onfir0s4 Follo(-up (ith appropriate letters or e0ails4 Do not leave behin& loose en&s4
Speak 0ore @uietly than the04 'ave 0ore spa"e in bet(een your (or&s than the04 f they interrupt3 pause for a fe( se"on&s after they finish4 #e "riti"al of foul language4 Do not rise to a bait if they atta"k or bla0e you4 gnore all threats4
Handlin" E(otions
E(otional Challen"es
AngerGe2asperation nsulte& Guilt
Reco((ended Res&onse
Allo( venting4 !robe for (hy What (oul&n-t be insulting? Fo"us on issues ;e-fo"us
False flattery Ti&sB Don-t lose your "ool 4 Try to &efuse (ith a"kno(le&ge0ent3 e0pathy3 patien"e3 i0partiality4 <onsi&er &ealing (ith less e0otional issues first Pno( your o(n 5'ot #uttons6 !ra"ti"e
Su,'ect (iscusse(
$ho %ushe( $h) (i( )ou ee& Ne.t ti!e I )our ,uttons- !ani%u&ate("i&&/00
Negotiation tyles
1. competitive 2. collaborative 3. compromising 4. avoiding 5. accommodating
9ey steps
Co uni$ate $learly
Confiden$e <le+i#le
Strategy
Which style" #asy !irst $anage agenda Negotiation Skills - Gihan Aboueleish
Preparation
Negotiation trategy
'igh
<9%!;9% S)
19G <A11,
1o( 1o(
NF1H)N< )
'igh
#A;GA N N G
)%9T 9N
'2ample
!e"otiatin" +eha%iour
Gavin Penne&y &es"ribes + types of behaviour that (e "an &isplay an& en"ounter (hen in a negotiating situation4
RE@ +91E P1RP9E
;)D #ehaviour
Eani&ulation A""ressi%e Inti(idation E'&loitation Always see,in" the best 6or you !o concern 6or &erson you are ne"otiatin" with Ta,in"
+91E #ehaviour
Fin win a&&roach Coo&eration Trustin" Paci6yin" Relational #i%in"
!H;!1) #ehaviour
#i%e (e so(e o6 what I want Gred7 IHll "i%e you so(e o6 what you want Gblue7 @eal with &eo&le as they are not how you thin, they are #ood intentions Two way e'chan"e Pur&le beha%iour incites &ur&le beha%iour Tit 6or tat strate"ies 5&en Peo&le ,now where they stand @eter(ination to sol%e &roble(s by both sets o6 criteria o6 the (erits o6 the case andIor the ter(s o6 a ne"otiated e'chan"e
ThirdC&arty !e"otiations
E66ecti%e !e"otiation
Su""essful relationships are built on "o00uni"ation an& trust4 1a"k of trust lea&s to 5(in-lose6 or 5lose-lose6 result4 Negotiation is one (ay of "reating trust F or &e"i&ing (hether trust is 8ustifie&4 )2a0pleB 5The Negotiator-s Dile00a6 a "lassi" risk strategy ga0e
A Co(&etes
!e"otiation Ti&s4
1M Do not un&eresti0ate your po(er4 *M Do not assu0e that other party kno(s your (eaknesses4 +M t is a 0istake to assu0e you kno( (hat the other party (ants4
!reparation
14 *4 +4 .4 74 :4 =4 >4 ?4 Firstly un&erstan& (hat it is you (ant? What &o you think your opponent (ants? What (oul& happen if you &i&n-t &o a &eal? Do you kno( your stakehol&ers? Do you kno( (ho the &e"ision 0aker is? Are you negotiating (ith the0? f not (hat affe"t &oes that have? Are there "on"essions you "an buil& into the negotiation? Pno( your pro&u"t G servi"e insi&e out? What stan&ar&s are there in the 0arket pla"e? Pno( your pri"e points? What issues &o you think you-ll nee& to over"o0e?
nfor0ation Sharing
14 *4 +4 .4 74 :4 =4 >4 <o0pany a"tivities an& 0arket position 9pinion on entry points What ele0ents are "learly off the table or not up for &is"ussion an& (hy 9pponents attitu&e an& "o00it0ent %otivational fa"tors L5 (ant this pri"e be"auseS6M Stakehol&ers an& i0portantly &e"ision 0akers !roble0s3 issues or risk An or&erGstru"ture for pro"ee&ings
#A;GA N NG
#argaining has t(o basi" parts
Debating
!roposing
D)#AT NG
To be su""essful in negotiation you 0ust buil& relationships an& trust ,ou nee& to avoi& the follo(ing Point scorin" F 5,our "o0pany is al(ays late (ith &eliveries so -0 not paying thatR6 Insults F 5 f you insist on that pri"e you 0ust be stupi&6 Pro%ocation F 5Peep talking like that an& see (here it gets youR6 Threats F 5,ou 8ust (ait until your other "usto0ers hear about this6
nstea& try +uildin" a relationshi& F t (ill 0ake your negotiation 0u"h easier *tic,in" to an a"reed a"enda F This (ill help avoi& &estru"tive &is"ussions4 *hare in6or(ation and as, )uestions F What &o you (ant F (hat &o they (ant Try and be &ositi%e and listen F What &o they (ant an& (hy F look for areas of (inG(in or easy "o0pro0ise4
!;9!9S NG
When proposing your offer "onsi&er
Consider both your entry and e'it F This "oul& in"lu&e all or so0e of your (ants3 an& your opponents entry an& e2it points Consider how you will &hrase your &ro&osal Consider what will (oti%ate your o&&onent into (a,in" the deal Consider the li,ely res&onse F Think about the 5if &o that then they (ill &o that6 Are there alternati%e &ro&osals? F 9n"e an initial response has been 0a&e are you happy or &o you nee& to offer up so0ething ne(4 Re(e(ber the ,ey thin" is to &ro&ose F &on-t argue an& try an& re0ain realisti"3 an& invite a response fro0 your opponent4
Cabot Circus $ 02
Negotiation Skills - Gihan Aboueleish
/lo#al
arket)la$e
needs
,re)aration
.hared values
.teady dialogue
Creative solutions
=our e+)erien$es: Develo)ers Contra$tors .u#-$ontra$tors Consultants .u))liers (o$al govern ent
Negotiating in Dubai
.u
ary
%ore Trust T %ore Wins Never "o0pro0ise on integrity Su""ess is 0easure over ti0eS
!eople al(ays give the 0ost "onsi&eration3 the best &eals3 to those people they like an& T;HST
Thank you