Kejia Shao

user experience designer

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user experience designer
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Kejia Shao

Kejia Shao
user experience designer
Greetings!
This is the personal website of Kejia Shao. I am a rst year graduate student of Information in University of Michigan, Ann Arbor. With solid background in psychology and a keen passion for information technology, I am devoted to exploring the possibilities and enhancing the usability of IT products. I am now seeking a part-time job or summer internship. Please have a look around and feel free to drop me a line with comments or questions. Download Resume

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Kejia Shao 2013

Kejia Shao
user experience designer
HOME WORK ABOUT CONTACT

Me @ Ann Anbor

Education
University of Michigan, Ann ArborAug 2013 - June 2015 (expected) M.S. in Information, Specialization in HCI Fudan University (China)Sept 2009 - June 2013 B.S. in Psychology

Skills
UX Research Interview Survey Statistical Analysis Persona Storyboarding Experiment Design Programming Latex Visual Basic Html & CSS Software SPSS Fireworks Dreamweaver Illustrator Photoshop Balsamiq MS Ofce

Experience
UX Research Intern, The9 Limited July 2012 - Nov 2012 Worked in a team to help localize Planteside2 in China Conducted interviews to understand the user needs for the game tutorial Analyzed data and wrote reports regarding user needs for online community Integrated a 30-page manual on the research methods of online games Wrote essays combining cognitive psychology theories with game design

Kejia Shao 2013

Kejia Shao
user experience designer
HOME WORK ABOUT CONTACT

Feel free to drop me a line!

Name Message Email

Contact Me
Address 105 S. State Street, MI 48104 Phone 734.730.7631 Social Media

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Kejia Shao 2013

Business Card

Kejia Shao
user experience designer
734.730.7631 kjshao@umich.edu kejiashao.com

Kejia Shao
user experience designer

Identity Guide
Color Palette
- Accented Harmony
R99 G183 B185 C61 M7 Y30 K0 #63b7b9 R89 G87 B87 C0 M0 Y0 K80 #595757 R255 G255 B255 C0 M0 Y0 K0 #ffffff R128 G128 B128 C57 M48 Y45 K0 #808080

Typography Structure
Header 1 - Helvetica Neue LT Pro, bold, 14pt, #595757, leading 16pt
used when the text in the menu bar is selected

Header 2 - Helvetica Neue LT Pro, roman, 14pt, #595757, leading 16pt

used in the menu bar

Header 2 variation- Helvetica Neue LT Pro, roman, 14pt, #63b7b9, leading 16pt
used for text titles to show the structure of the page

Header 2 variation - Helvetica Neue LT Pro, roman, 14pt, #ffffff,leading 16pt

used when the title has a colored background

Texture
background texture for the website

Body Text (emphasis/links)- Helvetica Neue LT Pro, roman, 12pt, #595757, leading 16pt
used in secondary text titles

Body Text - Helvetica Neue LT Pro, roman, 12pt, #808080, leading 16pt
used for regular texts

Images
All the images on the homepage are SI520 works. I picked these because they matched the style and color of the website. Cuffee Mug Source: www.zcool.com.cn/gfx/ZMjcxMzA 4.html

UI Elements
Button
This is a input eld.
Helvetica Neue LT Pro, roman, 12pt, #ffffff, leading 16pt, background #63b7b9

Helvetica Neue LT Pro, roman, 12pt, #ffffff, leading 16pt,border #63b7b9

Design Concept
Logotype Typography - Helvetica Neue LT Pro
I choose two ultra light fonts (extended and italic) from Helvetica Neue LT Pro in for my logotype because 1) this typeface looks professional for business promotional design; 2) these two fonts t with my logo, the ying bird.

Kejia Shao
user experience designer
Some birds are not to be caged, thats all. -- Stephen King I created a ying bird for my business promotional logotype to symbolize my design ideas. Birds are the symbol of freedom. Freedom of thoughts, or imagination, is what seems essential to me in design. By making this logotype, I am expressing the will to explore more possibilities of design styles (although sometimes I can be restricted by existing design patterns). Details are of the same importance to me, and thats why I paid special attention to the hair and the tali as well as the curves. Also ying birds usually arouse positive feelings , such as hope and beautiful songs, so people might associate these feelings with my design. Finally, the shape of the bird looks like the vertical conversion of the letter K, my rst name initial. I pick a color between green and blue because it looks professional and is easy to match for websites and apps. Plus this color looks light-weighted, which is essential to ying birds becuase otherwise they wont be able to y.

Roman ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Ultra Light Extended ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 Ultra Light Italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

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