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Experience:
Serendipit is an expert in a highly
specialized niche of developing
marketing student housing communities.
Our team has been an active leader in the
product design, residential programming,
marketing strategy and sales execution
of new home and student housing
developments for years. Our experience
has earned us the credibility of over
$250 million dollars of combined new
home sales and student housing revenue
generation. We have represented over
5,000 units and had the opportunity to
work with some of North America’s leading
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and developers including Firstworthing, Campus
Acquisitions, Trammell Crow Residential,
Chaffey Homes and Starwood Capital.
The diverse base of properties that we
have represented include urban campus in
fill, luxury high-rise condominiums / lofts,
townhomes, custom home sites, exclusive
villas and luxury custom homes. Our ability
to help guide developers, builders and
their teams to produce a project that is
both architecturally alluring and that meets
the lifestyle needs of the target market is
unmatched by our competitors.
 Market knowledge:
Housing options for today’s
college students are changing dramatically.
As an estimated 80 million “Echo Boomers”
continue to infiltrate on-campus housing,
off-campus living has become not just
an option but a necessity. This increased
demand for student-friendly communities
near campuses has generated new trends in
housing development and student lifestyles.
Therefore, an elaborate evaluation of
past performance, current conditions and
future projections is required to keep pace
with this individualized demographic.
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Our research department conducts
exhaustive research to understand what
student housing projects excel in the
marketplace and the reasons for their
success. By combining this research with
our extensive knowledge of demographic
characteristics, lifestyle behaviors and
purchase preferences that drive our students
decisions, our team is able to provide
recommendations to design future student
housing projects to meet current market
needs. This knowledge also enhances our
ability to customize targeted marketing
plans and lease up strategies specific to this
technology driven generation.
 Customer experience:

Over the years we have connected

and developed relationships with thousands
of students, their parents and campus
officials. In today’s market, it is critical
to indulge the student in an experience
that far surpasses any competition. We
have achieved this by creating leasing
environments that touch and enhance the
human senses, evoke emotions and create
visualizations unique to our student’s
lifestyle desires. Delivering the perfect
space through distinctive interiors and the
natural flow of the leasing center keeps the
customer engaged in the lifestyle experience.
From the moment our students enter the
leasing center to the point that they move
out into “the real world”, every member
of our team is dedicated to ensuring their
experience is unforgettable. We believe
the community experience should become
a way of life for our development teams,
operational teams and our customers.

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 Planning and preparation:

The Serendipit team brings diversity,

creativity and passion for each project that Whether we are creating student high rises
is coupled with an attitude of winning! or ultra exclusive villas, we recognize the
We love to create successful student importance of detail, design and budget.
housing communities and understand that
it requires strong partnerships, diligence
and a detailed plan of execution. Through
years of experience we have perfected
a process for managing projects by
creating a customizable 500 point project
implementation plan. This plan can be
tailored to each project for the purpose
of managing the planning, organization
and execution of all aspects of a highly
productive student housing project.

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 Serendipit services:

DEVELOPMENT / ACQUISITION COORDINATION

Land plan and architectural them programming

Financial analysis / due diligence / pricing evaluation

Market feasibility / research/ focus groups

Unit mix and floor plan recommendations

Finish and feature suggestions and recommendations

Legal – sales document development and review

Management of project implementation schedule

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 Serendipit services CONTINUED:

LEASING / SALES MANAGEMENT

Recruit and train “A” class employees

Provide all sales / leasing training and management

Project and maintain sales / leasing velocity

Sales / leasing management software set-up and training

Contract/ transaction management

Move-in Management and coordination

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 Serendipit services CONTINUED:

MARKETING AND COMMUNICATION

Creation and management of strategic marketing plans. budgets and timelines

Creation of advertising strategies for student driven media outlets

Management / development / production of advertising materials

Customer database management / development

Creation and management of customer communication materials

Comprehensive market research / project positioning

Community identity development

Production of website, interactive, virtual and other online resources

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 Serendipit services CONTINUED:

COMMUNITY PROGRAMING
Residence life program development / management

Recruitment / hiring of community assistants

Local and national co–vending set–up

PUBLIC RELATIONS
Creation and management of campus officials / city outreach plan

Special events planning and coordination

Press release creation and coordination

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 Serendipit services CONTINUED:

RENEWAL PROGRAM
Strategic development and deployment of renewal materials

Creation and management of resident / parent communication materials

MERCHANDISE
Leasing center design and flow recommendations and management

Creation of proper flow between models / vignettes / virtual

Coordination of display materials – floor plans / renderings

Coordination and management of rendering artists

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 Serendipit services CONTINUED:

GLOBAL OPERATIONS DEVELOPMENT

Evaluation of global operations / enterprise objectives

Development of synergies amongst key operational functions

Leverage supply volume with fewer vendors – increase NOI

Centralize production of marketing outputs

Formulate production / strategy calender based on inevitable student housing cycle

Begin Renewal Campaign

Move in

Fall
Move out Leasing
Campaign

Spring
Leasing
Campaign Continue Renewal Campaign
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 COMMUNITIES SERVED:
Arizona State University
University House at Tempe (684)
The Vue on Apache (468)
California Polytechnic Institute
De Tolosa Ranch (122)
University House at Mustang Village I and II
(1,500)
Colorado State University
University House at Ram’s Pointe (660)
Louisiana State University
The Venue at Northgate (351)
North Carolina State University
University House at Raleigh (718)
Sam Houston State University
Arbors of Sam Houston I and II (804)
University of Arizona
University House at Star Pass (634)
University House at University Heights (194)
University House on 8th Street (263)
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University of California - Riverside
University House at Highlander Ridge (700)
University House at Riverside (348)
University of Central Florida
University House on Alafaya (896)
University House at College Station (304)
University of North Texas
Arbors of Denton (369)
University of Texas - Dallas
Waterview Park 1-10 (3,954)
The Venue on Guadalupe (75)
University of Wisconsin - Madison
Private Residence Halls at Madison (2,318)
University of Illinois
309 Green (416)
Lofts 54 (172)
University of Georgia
Garnet Riverwalk (476)
University of South CarolinA
RIVER MILL (473)
(DENOTES NUMBER OF BEDS)
 FOR SALE RESIDENTIAL:
The Quarter at Westgate – Glendale, AZ 171 urban townhomes

Montelucia – Paradise Valley, AZ 34 ultra luxury resort

Scottsdale Waterfront – Scottsdale AZ 198 luxury, high-rise

Almarte – Carefree, AZ 24 luxury single

Bellazano – Surprise, AZ 444 condominiums

Sotelo – Tempe, AZ 71 urban lofts

Carver Mountain – Phoenix, AZ 110 custom lots

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 CONTACT US:

ALEXIS GEORGOPOULOS

alexis @ serendipitconsulting.com

626.840.2799

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p h o e n i x www.serendipitconsulting.com

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