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Camp General Emilio Aguinaldo
Quezon City






28 August 2009

The view expressed in this paper are those of the authors and do not necessarily reflect the
views of the AFPCGSC. This document may not be released for open publication until it has
been cleared by the College.

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Overview, Definition & Conceptual Framework
This chapter discusses broad definition and scope of Strategic
Communication. It includes also the conceptual framework that
was used based on a research thesis from the John Hopkins
University. Washington D.C.
Pages 03-08


This chapter forms the main Concept Plan which is
incorporated on a Strategic Plan as patterned to the US
National Strategic Communication. It includes the mission
priorities, strategic and specific objectives, audiences, initial
activities and funds resources and requirements.
Pages 09 – 20


This chapter lays down the different broad projects to
accomplish the strategic objectives because it is to the interest
of the Philippine government to stop and push back the growth
Pages 21-31

CHAPTER 4 – Specifics and Core Messages

This chapter illustrates some sample messages in the form of
posters, computer web designs, text messages and even church
messages that will be sent and disseminated to target
Pages 32 - 45


This portion presents data on the List of Owners and
addresses of the Tri-Media that includes TV network, Radio
Stations and Newspapers. It keeps also a list of Local
Government Officials, and Non-government Organizations
Pages 46 – 61

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“The counterinsurgent is tied to his responsibility and his past, and for him, facts speak louder than words.
He is judged on what he does, not on what he says.”
— Counterinsurgency Warfare: Theory and Practice

The perception of strategic communication is an often-discussed subject matter

within government policy circles and at all levels of professional military education.
Doctrinal explanations are continually updated and refined to the point that few appear
to agree upon the role that strategic communication should play as either a diplomatic
function, an aspect of military operational planning, or a process to be executed in the
course of national policy. As a result of the US Defense Science Board’s Study,
strategic communication is made up of four core instruments. These are: public
diplomacy, public affairs, international broadcasting, and military information
operations.22 There are, however, a set of key points that all sides seem to agree

The first is that effective strategic communication is vital to winning the

“information war.” Traditional acumen suggests that this is undoubtedly true, and the
recognition that our struggle against violent extremism is a “war of ideas” seems to be
almost universally accepted.

The second point is that strategic communication involves the bigger effects of
what a given entity—be it a nation, a people; an organization, or even an individual—
says and does in pursuit of a goal. This may seem overly extensive, but it is important
to note that the most substantive discussions of strategic communication center on
closing what is sometimes called the “say-do gap.” That is, aligning the way a body
explains, justifies, frames or mitigates its actions relative to the actions themselves in
the face of public scrutiny.

For our purposes as the counterinsurgent force, we will respect it as a

complete imperative that our actions are fully harmonious with the ideals that
we advocate. There can be no “gap” between what we say and what we do.

Leaders must comprehend the importance of this last statement; it is the

keystone of our communication efforts. As the above passage from
Counterinsurgency Warfare: Theory and Practice makes clear, we have the
responsibility as the counterinsurgent to “walk the walk” as well as we “talk the talk.”
Our main concerns and values must be displayed in every deed, and reflected in the

David Galula, Counterinsurgency Warfare: Theory and Practice (St. Petersburg, Florida: Hailer
Publishing, 2005), 14. Galula was a Tunisian-born French army officer who fought in the European
theater during WWII and served in Algeria from 1956 to 1958. The book’s foreword states that his
counterinsurgency precepts are “drawn mainly on observations and reflections derived from
experience in China, Greece, Southeast Asia and Algeria.” vi.
Defense Science Board, Report of the Defense Science Board Task Force on Strategic Communication (Washington D.C.:
Office of the Under Secretary of Defense for Acquisition, Technology and Logistics,2004).
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actions of every man and woman serving in the AFP throughout the Internal Security

What you will find here is far more than a collection of talking points or a series
of taskings but sample concept/theme projects not only for the Armed Forces of the
Philippines but as well as the spectrum on all Public Diplomacy, Public Affairs and
even International Broadcasting. The doctrinal information functions of these entire
spectrums on Information certainly serve to support select aspects of our strategic
communication initiatives, but they are not the main effort. Rather, this plan places
the emphasis on the conduct of every involve and concern agency or
organizational units to demonstrate who we are, what we do, and what we stand
for. This point is critical to the ultimate success of the plan.

What makes the plan actionable, however, is comprehensive command

involvement. Soldiers cannot be expected to spontaneously embrace the concepts
outlined herein when little, if any, of their training has prepared them. Consequently, it
is highly recommended that the execution of this Strategic Communication Plan as a
command priority, and its stewardship the duty of every commander in the AFP.

This plan has no end date; it continues in effect so long as its objectives remain
unchanged. While it is expected that any alteration to the Command Guidance,
particularly by the President of the Philippines and authorities under the Principle of
the Chain of Command would require shifts in communication themes, the larger
purpose of our Strategic Communication Plan is enduring.

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The US Defense Science Board (DSB) described strategic communication as
instruments that governments use to “understand global audiences and cultures,
engage in a dialogue of ideas between people and institutions, advise policymakers,
diplomats and military leaders on the public implications of policy choices, and
influence attitudes and behavior through communication strategies.”3 The DSB
concluded that strategic communication is made up of four core instruments. These
are: public diplomacy, public affairs, international broadcasting, and military
information operations.4

Defense Science Board, Report of the Defense Science Board Task Force on Strategic Communication (Washington D.C.:
Office of the Under Secretary of Defense for Acquisition, Technology and Logistics, 2004)
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In terms of public diplomacy, the DSB explained that it is necessary to build

long-term relationships through the exchange of people and ideas, in order to increase
receptivity to the nation’s culture, values and policies. The DSB noted the importance
of seeking to directly influence foreign governments, which is a type of strategic
communication that is being explored. Public diplomacy was the focal point of a
strategic task in the highest level in trying to emphasize the imperativeness of public
support when implicating strategies, policies, or diplomatic initiatives. The ultimate
goal was to increase the understanding of Philippines policies, values and interests
and to counter anti-government sentiment and misinformation about the Philippines
anti-insurgency campaign in both national and global environment.5

Since the conception of the National Military Strategy, the government lacked
an interagency public diplomacy strategy to guide the activities of disparate agencies,
and it continues to lack this strategy.63 It is also noted that the Philippine Government
did not have a strategy to integrate its diverse public diplomacy activities and those
efforts generally lacked important strategic communication elements found in the
private sector. These elements included having core messages, segmenting target audiences,
using in-depth research and analysis to monitor and evaluate results, and finally, an integrated
communication plan to bring all these elements together.7 Additionally, our government didn’t
develop a “strategic communications roadmap.” This strategic communications
roadmap is very essential in order for us to at least follow through on our mission to
“create a culture” that sees strategic communications as information operations
including public diplomacy.84


The people who carry out strategic communication objectives in government

agencies are typically the public affairs staffs in their respective communications
offices. Public affairs officers perform a wide range of functions from internal
communication to media relations, congressional liaison and partnership management
with international and domestic counterterrorism partners.95 These public affairs
officers address communications activities designed to inform the media. In a world of
global media outlets with global audiences, their messages reach around the world. It
is the public affairs officer’s job to transmit news and information programs to global
audiences using radio, satellite television, and the Internet. Government’s public
affairs officers must also be confident using multimedia production, opinion and media
surveys, information technologies, and measuring the influence of communications

ISO Assessment of 2008.
James Dao and Eric Schmitt. “Pentagon Readies Efforts to Sway Sentiments Abroad,” The New
York Times, 19 February 2002.
US Department of State, Strategic Communication and Public Diplomacy Policy Coordinating Committee, U.S. National
Strategy for Public Diplomacy and Strategic Communication,
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Yet, there are some differences between influencing and educating local people
versus a foreign audience. According to the US Department of Defense, information
operations can only be used on a foreign audience. This is a term used to describe
the integrated employment of electronic warfare, which is a part of “military activities
that use selected information and indicators to influence the attitude and behavior of
foreign governments, organizations, groups, and individuals in support of military and
national security objectives.”106

By incorporating this definition, strategic communication can also be described

as integrated and coordinated themes and messages that advance our interests and
policies supported by public diplomacy, public affairs, international broadcasting and
military information operations in concert with other instruments of national power.117
These strategic communication practices can only be efficient and successful if the
Philippine Government’s level of credibility in the counter-insurgency campaign can be
trusted. Over the years the Philippines experimented with different ways to conduct
ISO depending on the administration and situation at the time. By examining these
systems, it is easier to see why some tactics were sustainable and others were not.


International broadcasting is broadcasting that is deliberately aimed at a foreign,

rather than a domestic, audience. It usually is broadcast by means of long wave,
medium wave, or short wave radio, but in recent years has also used direct satellite
broadcasting and the Internet as means of reaching audiences.

Although radio and television programs do travel outside national borders, in

many cases reception by foreigners is accidental. However, for purposes of
propaganda, transmitting religious beliefs, keeping in touch with colonies or
expatriates, education, improving trade, increasing national prestige, or promoting
tourism and goodwill, broadcasting services have operated external services since the

Broadcasters in one country have several reasons to reach out to an audience

in other countries. One clear reason is for ideological, or propaganda reasons. Many
government-owned stations portray their nation in a positive, non-threatening way.
This could be to encourage business investment and/or tourism to the nation. Another
reason is to combat a negative image produced by other nations or internal dissidents,
or insurgents. Radio RSA, the broadcasting arm of the apartheid South African
government, is an example of this. A third reason is to promote the ideology of the
broadcaster. For example, a program on Radio Moscow from the 1960s to the 1980s
was, “What is Communism?”

Joint Chiefs of Staff, Department of Defense Dictionary of Military and Associated Terms, Joint Publication
(Washington: Department of Defense, March 22 2007)
Peter G. Peterson. Public Diplomacy and the War on Terrorism. Foreign Affairs, September/October 2002.
Wikipedia. Retrieved 2009-09-02
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Information operations are the way the Military will prepare and execute
knowledge-based warfare across the full range of military operations. Information
operations are essential to winning the information war on the future battlefield, and
Information and Electronic Warfare (IEW) is the key to successful information
operations. Information operations enable, enhance, and protect the commander's
decision making cycle while influencing opponents. This is accomplished through
effective intelligence, battle command, and C²W operations as an integral part of joint,
combined, or interagency operations. Battle command is about imposing control on
the compressed dimensions of battle space by achieving and sustaining a high tempo
of operations, overwhelming lethality, and superior survivability. Supporting battle
command, information operations are conducted across the full range of military

In peacetime, information operations are conducted at various levels of

intensity against assorted adversaries. In OOTW situations where restraint is often
required, nonlethal C²W is used to bring about a desired response from threat forces.
In cases where the use of force is unavoidable, all elements of information operations
are employed in concert to best achieve the objective. The effective pairing of the
attack means with the information operation's targets is largely dependent on
understanding and predicting the impact of the targeting effort on the adversary's
decision making process.

http://www_fas_org-irp-doddir-army-fm34-1. Retrieved 2009-09-02
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The strength, success and security of the Philippines Counter-Insurgency
Campaign rest on our commitment to certain fundamental values and principles.
These values gave birth to our nation, and govern our actions in the world. We believe
all individuals, men and women, are equal and entitled to basic human rights,
including freedom of speech, worship and political participation. While the forms of
government will vary, we believe all people deserve to live in just societies that protect
individual and common rights, fight corruption and are governed by the rule of law.
Across the world, our country seeks to work with other governments and nations in a
spirit of partnership that supports human dignity and fosters peace and progress.

Given the present Philippine security environment, the following national

military objectives149 were identified:

1. Decisively defeat all armed internal security threats;

2. Maintain territorial integrity and defend the national territory;
3. Protect the EEZ;
4. Contribute to regional peace and stability; and
5. Support and assist lead government agencies within the AFP’s capabilities
as directed by national authorities in the following areas:
• Conduct of socio-politico-economic development programs;
• Response to national emergencies; and
• Enforcement of maritime laws

Strategic communication should always strive to support our nation’s

fundamental values and national security objectives. All communication and public
diplomacy activities should:

• Underscore our commitment to freedom, human rights and the dignity

and equality of every human being;
• Reach out to those who share our ideals;
• Support those who struggle for freedom and democracy; and
• Counter those who espouse ideologies of hate and oppression.

National Military Strategy, 2001
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The Philippine Government seeks to associate with nations and peoples across
the world in ways that result in an improved life for all of our citizens. As a multicultural
nation founded by immigrants, our government respects people of different cultures,
backgrounds, ideologies and faiths. We seek to be a partner for progress, prosperity
and peace around the world.

We have determined three strategic objectives to govern Philippine Strategic

Communication with intended target audiences:

I. Our Government must present a positive image/foresight of hope and

opportunity for every Filipino that is entrenched in our most fundamental values

These values include our deep conviction for freedom, and the dignity and
equality of every person. We believe all people merit to live in just societies that are
governed by the rule of law and free from corruption or intimidation. We believe
people should be able to verbalize their minds, remonstrate peacefully, worship freely
and take part in choosing their government. We want all people, boys and girls, to be
educated, because we know education expands opportunity and we believe those
who are educated are more likely to be responsible citizens, tolerant and respectful of
each other’s differences. We want to spread out the circle of prosperity so that people
throughout the world can earn a living and afford for their families

II. With our allies, we seek to segregate and marginalize vehement extremists
(CPP/NPA/NDF) who impend the freedom and peace sought by civilized people
of every nation, culture and faith.

We can attain this goal by:

• Advocating good governance as a path to a positive future, in secure and

pluralistic societies;

• Isolating and discrediting CPP/NPA leaders, facilitators, and organizations;

• De-legitimizing communist terror as an acceptable tactic to achieve political

ends; and

III. Our Government must work to nurture common interests and values
between Filipinos and peoples of different countries, ideologies, cultures and
faiths across the world.

Far more unites us as human beings than divides us. Especially at a time of
war and common threats, our government must actively nurture common interests and
values. We have shared interests in expanding economic opportunity, promoting
peaceful resolution of conflicts, enhancing scientific collaboration, fighting diseases
that respect no border, and protecting our common environment. A cornerstone of
Philippine policy and public diplomacy must be to identify, highlight and nurture
common interests and values.

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Our enemy, the NPA (CPP/NDF) is doing its best to defeat the Philippine
Government by using the Soft Force, which is to show to the public and the whole
world that they are a strong force to reckon with. Hence Filipinos must make up their
mind in supporting the NPA while they continue to distance themselves from the
control of the democratic government of the Republic of the Philippines. To achieve
this objective, the NPA continue to send messages to their target audience (within the
Philippines and outside the Philippines) using personal contact with the people in the
country in a limited coverage (which is tactical & operational communication) and
using email and postal service (include radio and television) to target a wider area and
a larger number of people that spans the whole world which is done through strategic

The CPP/NPA/NDF had taken advantage of Information Technology Revolution

whereby they have put up hundreds of email websites / email blogs and newsletters
that have enhanced their political and militant/armed efforts in the country that is
backed by international political organizations. Hence strategic communications is Soft
Power in action and had helped the rebel organization in achieving higher political
recognition locally and internationally in the furtherance of its political aims.

We have determined three specific objectives to further narrow down the

Strategic objectives with intended target audiences:

1. Change the belief/ attitude/ thinking/ outlook/ mind-set of the NPA from that
of being war-like against the Government of the Republic of the Philippines and the
AFP to that of being supportive, cooperative, obedient, and law abiding citizen.

2. Change the belief / attitude / thinking / outlook / mind-set of the Filipino

citizens and other foreign citizens staying or living in the country who are supportive,
cooperative and sympathetic to the New People’s Army to that of becoming its enemy
and further motivate them to become supportive, cooperative, and sympathetic to the
constituted government of the Philippines as well as with the AFP

3. Change the belief / attitude / thinking / outlook / mind-set of the citizens of

other countries (foreign countries, especially those in Europe and Scandinavian
Countries that have strong and influential Communist Parties) who provide material
and financial support and assistance to the New People’s Army to that of a “guidance
councilor” or a “change agent” who will motivate and convince the NPA to lay down
their arms and take advantage of the peace process and amnesty program offered by
the Philippine Government towards unity and peaceful existence.

4. Change the belief / attitude / thinking / outlook / mind-set of the leadership of

large business corporations / multi-national corporations / and non-governmental
organizations operating in the Philippines who provide moral, material and financial
support to the New People’s Army to that of a “change agent” or an “advocate of
peace, cooperation, and unity” in favor of the Philippine government, the AFP, and
majority of the Filipino people towards the attainment of absolute peace and
sustainable development.

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Triumphant strategic communication must focus on both mass audiences and

specific target audiences. Certain media such as television, radio and the internet, as
well as press and public affairs operations, reach a wide public. However, public
diplomacy efforts are also aim at narrower, more discrete groups, especially those that
because of their expertise, stature, or leadership roles influence the decisions and
opinions of others. Opinion leaders in foreign cultures can be effective partners in
advancing our broader public diplomacy goals. We need to customize our public
diplomacy and communication programs to specific audiences, using the most
suitable and effective media available. Those specific audiences include:

I. Key Influencers

“Key Influencers” are those whose outlook can have a ripple effect throughout society.
They include clerics, educators, journalists, women leaders, business and labor
leaders, political leaders, scientists and military personnel. Our public diplomacy
programs and efforts should engage these key influencers, and especially persuade
and empower them to speak out against the forces of violent insurgencies and in favor
of peaceful resolution of disputes, tolerance and freedom.

II. Vulnerable Populations

Our public diplomacy and strategic communication must take into account
demographic characteristics of different societies, and focus especially on those
groups most vulnerable to extremist ideology:

Youth – A top public diplomacy priority should be reaching out to young people – the
voters, entrepreneurs, and leaders of tomorrow. Many of our traditional public
diplomacy programs, however, have not directly reached this demographic group,
which makes up more than 50% of populations elsewhere. We need to employ
education and exchange programs as well as Internet and other forms of
communication to reach this audience.

Women and Girls – Various researches have shown that when women are educated
and empowered, they become the most effectual agents of social change, progress
and prosperity. Improving the educational and economic prospects of women can
have a profound impact on overall social stability, economic development and human
rights. Educating women in developing countries helps improve overall family health,
decrease illiteracy and stabilize communities. Of the several million people who are
illeterate, more than two-thirds are women. Promoting education for women and girls
in these societies is critical to their long-term success and to the advancement of
liberty and opportunity.

Minorities – We need to extend to marginalized groups such as indigenous

populations, as well as racial and religious minorities who often do not have equal
educational or economic opportunities. AFP also has great expertise and experience
in helping develop opportunities for persons with disabilities; this should be shared
more widely with communities across the country.

III. Mass Audiences

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With growing numbers of people across the world getting their news and
information primarily from television, Philippines must expand its presence on
international broadcasts. We are rapidly developing improved capabilities to employ
the power of Internet and other new technologies. Our government officials here and
abroad are engaging more actively than ever with foreign media, including television
and radio as well as print. Outreach through foreign media should be considered a
basic work requirement for government officials to the greatest extent possible. With
mass audiences worldwide now receiving much of their news via television, all
government officials should make appearances on television news and information
shows a special priority.

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To achieve our mission, we have established the following priorities for strategic
communication for public diplomacy programs and activities:

• Expand education to far flung areas and localities

The government should continue its recent trend of increasing funding for education.
Educational programs should emphasize students (future leaders of society) and key
influencers in society (clerics, women, journalists, business, military and political
leaders) whose knowledge and experience can impact wider segments of society. The
impact of education should also be amplified through use of technology and media;
both government and private broadcasting should be invited and encouraged to
produce documentaries and news coverage of educational programs.

Agencies should also actively partner with the private sector to increase education
opportunities through internships, mentoring and education programs in cities where
they operate.

• Modernize communications

In an age when mass media, especially television, reaches mass audiences in a

unique way, government officials must significantly expand their presence and
appearances on media. Local officials should be the “voice” of our national
government as well as its official representative and should make regular
appearances on major media, explaining our policies, values and views. High ranking
officials, subject experts and employees with local tongue capabilities should be
identified, encouraged and rewarded for making appearances on local media.
Interviews and appearances on local media should be a priority, not an afterthought,
as part of popularity program by high ranking government officials. All agencies and
must also increase use of new technologies, including creative use of the internet,
web chats, blogs and video story-telling opportunities on the Internet to highlight
government good policies and programs.

• Promote and broadcast the “diplomacy of deeds”

Government’s deeds – providing health care, education, economic opportunity,

food and shelter, training for political participation, help after disasters – can
communicate our values and beliefs far more effectively than all of our words. Yet too
few people (including those in the local government) know the tremendous impact
they are making on lives around their locality every day, through government
programs, private and charitable programs, and the contributions of individual officials.
These programs should be continued and expanded, especially in the areas people
care most about: health, education and economic opportunity. Health and science
diplomacy (HIV/AIDs, malaria, avian influenza, military clinics, hospital ships, cancer
detection and awareness, natural disaster prevention and scientific discoveries) have
particular resonance and should be a priority for all local government and agencies
with health and science programs. All agencies and local government should make a
major commitment to more aggressively tell the story of how these programs are

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helping people improve their lives and opportunities. Partnerships with the private
sector, foundations, and religious and charitable organizations should also be
encouraged through events to increase coordination and expand effectiveness and

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The Coordinating Committee on Strategic Communication should be led by the

National Security Adviser by which we coordinate our public diplomacy across the
interagency community. To help accomplish our mission, such committee will establish
the following structures:

I. Counterterrorism Communications Center headquartered at the

Department of National Defense, with the core mission of developing messages and
strategies to discredit CPP/NPA/NDF (terrorists) and their ideology.

II. Interagency Crisis Communication Team

The National Security Council will initiate an interagency conference call

immediately upon major breaking news that might have an impact on our efforts
against violent extremism (CPP/NPA/NDF) to coordinate message points. Call
participants should include, at a minimum:

• Malacanang Communications Office

• NSC Senior Communications Director/Spokesman

• Malacanang Press Secretary

• Public Information Office

• Defense Department Public Affairs

Following the response decision, a conference call will be conducted with

public affairs and communication representatives from relevant agencies to refine and
coordinate unified messaging. The resulting message from the Counterterrorism
Communications Center and appropriate official statements will be relayed to Cabinet
secretaries, ambassadors and the military chain of command through the Crisis
Coordinating Council at the Department of National Defense.

III. Regular Monitoring of Implementation

The Strategic Communication Coordinating Committee will meet regularly to

review progress in implementing this communication strategy.

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All segments of the Government have a role in public diplomacy and global
communication. To ensure that we maximize the overall effectiveness of the
Government to communicate with the local populace, each agency and local
government should:

I. Develop an agency-specific plan to implement the public diplomacy/strategic

communication objectives in this document.

Agency plans should:

• Identify two or three key programs/policies which the agency will highlight to
support the overall public diplomacy/strategic communication goals

• Identify target audiences

• Assign responsibility and outline specific plans for communicating key

programs and policies to the target audiences through speeches, foreign
travel, media interviews, etc.

• Identify:

➢ NGO and private sector partners with whom the agency works

➢ Subject matter experts who can explain and advocate government


➢ Workers who speak local tongue and could translate/participate in


• Recommend envoys to advance public diplomacy efforts

• Outline current activities and programs that can be linked to support public

• Develop criteria to evaluate effectiveness

II. Basic Information Sharing

The Government should create an informational website for the government that
will focus on “Public Diplomacy Briefing Book” that will be available via internal
internet to update all government officials on regional and country-specific policies,
official statements and key messages. The briefing book should be a part of briefing
and preparation for all government officials prior to foreign travel so our messages are
clear and consistent. All agencies should also assist in collecting and transmitting
timely material to be featured on appropriate websites:

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• Compelling stories (including pictures and videotape if possible) of how
government programs are impacting people’s lives. Interviews of those
receiving health care, barangay development and innovation, construction
of school buildings, hospitals and road, or participating in education
programs should be provided and featured on the government’s website like
for example “Government as a Partnership for a Better Life.

• A database of digital images and videos should be developed in conjunction

with search engine technology.

• Material should include quotes in print and on video that represent

mainstream views and rejection of CPP/NPA/NDF and other

• Best practices should be identified and shared through agency websites.

Audience Analysis: Understanding domestic and foreign public opinion is vital to

successful communication. The government should create a central repository of
information and analysis of public opinion in different countries so we can better
understand how citizens of other countries view us and what values and interests we
have in common. Such information is currently collected by a number of different
agencies (individual embassies and military attaches) as well as private sector
organizations. Accurate, up-to-date information should be housed in one central
location for interagency submissions and access. Information from this central
repository should be available to all senior government communicators, and to the
new Counterterrorism Communications Center, to help develop and monitor the
effectiveness of messages.

III. Proactive Media Booking

The government should create media hubs to support messaging and booking of
government officials to project national viewpoints.

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Our government is engaged in a struggle of ideas and ideologies, both locally

and internationally, which requires a more extensive, sophisticated use of
communications and public diplomacy programs to gain support for Philippine
government policies here and abroad. To effectively wage this struggle, strategic
communication as well as public diplomacy must be treated – along with defense,
national security and intelligence – as a national security priority in terms of resources.
We must continue to significantly increase funding for all public diplomacy and
strategic communication programs, but, specifically, we need urgent funding for
priority programs such as country side development programs and education for
young people in strategic areas, science outreach projects, and new media outreach
to keep up with evolving audiences and technology. Increased support for StratComm
and Public Diplomacy programming is vitally important to confront today’s global
challenges and the threat that insurgency poses to free peoples everywhere.

Congressional approval of FY2010 supplemental funding for Strategic

Communication and public diplomacy is an important first step towards providing the
resources required for this effort. This supplemental funding will support priority
programs in key areas in the effort to counter violent extremism like CPP/NPA.

With the idea on hand, the estimate fund for overall projects is P2 Billion as
supplemental budget which is over and above the General appropriations (see next

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Strategic Communication is, at its core, about making Philippine diplomacy

public and communicating government’s views, values and policies in effective ways
to audiences here and abroad. Public diplomacy promotes linkages between our
people and the rest of the world by reminding diverse populations of our common
interests and values. Some of Filipino’s most effective public diplomacy is
communicated not through words but through our deeds, as we invest in people
through education, health care and the opportunity for greater economic and political
participation. Public diplomacy also seeks to isolate and marginalize extremists and
their ideology, particularly the CPP/NPA/NDF. In all these ways, public diplomacy is
“waging peace,” working to bring about conditions that lead to a better life for people,
both locally and internationally, make it more difficult for extremism to take root.

20 | P a g e

I. Our Government must present a positive image/foresight of hope and

opportunity for every Filipino that is entrenched in our most fundamental

A. Seek opportunities to link programs and policies with Filipino’s values.

Sample Project:

1. Government sponsors scholarships for children of families in far flung areas

because we believe all children, boys and girls, are equal and equally
deserving of the right to an education to improve their prospects in life.

2. Government sponsors workshops on workers’ rights because we believe all

human beings are entitled to basic rights and fair treatment by their employers.

3. Government provides development and disaster assistance to respond to

human needs and suffering, regardless of culture, beliefs or nationality.

4. Government issues reports on human rights, religious freedom and

trafficking in persons because we believe all people everywhere should be able
to worship as they wish and no person anywhere should be sold into slavery.

5. Government is advocating greater freedom of expression and political

participation because we believe those are the rights of all people, everywhere.

6. Government is partnering with countries across the world to fight terrorism

because it threatens the right of all people everywhere to live in security and

B. Emphasize the diplomacy of deeds in all of government’s development and

disaster assistance.

Across the nation, government feeds the poor, educates the illiterate, cares for
the sick and responds to disasters. Yet often, the government engages in so many
different development projects that we get minimal recognition for any of them. Public
affairs staff should identify the one or two development programs with the most impact
and resonance in each specific locality and work to drive home the message.

Sample Project:

Eradicating epidemics like dengue and AH1N1 virus are top priorities in a
number of infected localities. While we participate in many other programs, we should
make sure every high-profile visitor, every national event; every communication from
government officials in these localities includes an update on our activities to wipe out
dengue and AH1N1 virus. New approaches should be developed to highlight
progress: a chart at the front door of the local government office posts the growing
number of lives saved; a regular radio update calls attention to milestones, the local
21 | P a g e
official devotes the first paragraph of every speech to a progress report on fighting
dengue and AH1N1 virus. The government needs to communicate in all we say and
do that our government is committed to partnering with people of each locality to wipe
out dengue and AH1N1 virus
1. Spotlight ways in which government assistance is helping real people
achieve better lives; collect and share success stories.

Sample Project:

Public affairs staff should videotape compelling stories from participants in

government programs (women in a literacy class who can now help their children with
homework, farmers who make more money because of the improved quality of their
crops and because of infrastructure projects like farm to market roads and irrigation
projects, girls who are attending school for the first time because of new school
buildings) and post them to appropriate web sites. A series of vignettes could be
collected on CD or shared in a podcast so they can be made available to local
teachers, the media, and others.

Highlight and suggest ways for media to “cover” exchange programs – perhaps
by partnering with a local radio or television station that interview participants regularly
or produce a documentary or news report. Philippine government broadcasting should
likewise be encouraged to cover government’s development assistance, education
and exchange programs with feature programs and interviews with recipients.

2. Use Personal Examples in Communication.

Sample Project:

• Speechwriters should incorporate appropriate personal anecdotes to

demonstrate Filipino’s core values in remarks given by officials.

• Encourage journalists to report stories of how government’s programs,

education and trade have benefited citizens and their families.

3. Establish plans for high-profile assistance in cases of major disaster

that include strategic communication and public diplomacy.

Sample Project:

Government and military response to major disasters should be immediate and

highly visible. Special priority should be placed on allowing press from the affected
locality and international media access to cover that assistance. When events are
catastrophic (tsunami, earthquake, flash floods), highly visible presidential-level,
private-sector teams should be recruited to raise private money and highlight the
government’s people’s generosity and support for those affected.

22 | P a g e
4. Facilitate contributions (coordinated by the government through website) from the Filipino people for specific disaster relief

C. Broaden the reach of strategic communication by including all government

officials, high-profile Filipinos, the business sector and the education sector.

1. All senior government officials should add at least one public

diplomacy event in every locality they visit when traveling on official business.

All Cabinet Secretaries should also participate in media interviews with foreign
media (not merely foreign-based correspondents, but foreign television, radio and
newspapers), and those media interviews should be strategically scheduled at the
front end of the travel schedule to have the maximum impact, not as an afterthought.

Sample Project:

• Appear on a highly rated television news or interview show

• Participate in a school program

• Visit a cultural site with local relevance

• Visit a health, science or education project the government is sponsoring

and highlight ways it is improving local lives

2. Designate and commission “Special Filipino Envoys” to help promote

Filipino values.

These high-level representatives would reflect the diversity of Filipinos, should

represent different fields (sports, health, science, music, acting) and could attract
substantial news coverage/interest overseas.

3. Engage more private sector partners.

Agencies and embassies should identify and reach out to institutions,

industries, foundations and private sector entities, especially those with a shared
interest in attracting people to military and improving military’s relations with people in
specific localities.

Sample Projects:

• Travel and Tourism Industry

• Higher Education Community

• Local Business and Labor Communities

• Build coalitions of private sector disaster response partners

23 | P a g e
• Local government should encourage companies with operations in their
area to provide internships, education programs and exchange
opportunities to help develop their work force and introduce more people to
peace; companies should be encouraged to partner with the local
government in sponsoring cultural and sports programs that foster
interaction and respect between cultures.

4. Encourage Filipino themselves to be citizen diplomats.

Sample Projects:

• Better links/information should be placed on Government web sites to help

citizens understand cultural differences and show respect for other cultures

• Filipino youth should be encouraged to learn critical languages

• Students should be encouraged to study world geography/history/culture

• Encourage Filipinos to donate to global relief efforts that reinforce

assistance programs.

• Evaluate and expand Department of Education partnerships in more


24 | P a g e

With our allies, we seek to segregate and marginalize vehement

extremists (CPP/NPA/NDF) who impend the freedom and peace sought by
civilized people of every nation, culture and faith.

The government needs to communicate more effectively, clearly and

consistently to rebut insurgents’/ terrorists’ propaganda and undermine extremist
ideology. To improve this effort, the government is in the process of establishing an
interagency “Counterterrorism Communications Center” working with the Department
of Interior and Local Government and Department of National Defense to develop
and deliver a proactive, coordinated government message. This command center will
have as its core function developing messages to undermine and marginalize
extremist ideology and propaganda. The Counterterrorism Communications Center
will also aggressively rebut and efficiently respond to actions and statements by
CPP/NPA groups and leaders across the nation. It will actively seek opportunities to
respond to breaking news, rebut negative messages and counter erroneous reporting.
Appropriate agencies will detail experts to help support the work of the center. The
center will be led by a Senior Service communication professional reporting directly to
the National Security Council; the deputy director will be a senior military officer from
the Department of Defense. Working sub-groups are currently examining different
aspects of the ideological struggle, including: terrorists’ use of the Internet, television
programming, publishing and alternative technologies. These working groups will
make ongoing recommendations to the Policy Coordinating Committee for action.

A. Place strategic focus on critical localities in the ideological war against


“Kalayaan Barangays” have been designated to more intensely concentrate our

public diplomacy efforts and resources in the ideological war through interagency-
coordinated and locality-specific plans that take advantage of all elements of national
power. Each pilot Kalayaan Barangays locality has written a plan outlining strategic
goals, target audiences, and the programs/means to reach those audiences to
undermine support for terrorism. They have proposed additional programs and
activities that will be implemented as funding becomes available. Their projects are
expected to facilitate best practices that can be applied more broadly to public
diplomacy in other areas.

B. Identify and engage key influencers whose views have a ripple effect
throughout society.

Such influencers include clerics, educators, journalists, physicians, women

leaders, business leaders, scientists, and military personnel. Every appropriate
diplomatic tool available should be used to nurture engagement, foster common
values and interests with these influential individuals and encourage them to speak
out against the extremists.

Sample Projects:

25 | P a g e
• Specialized exchange programs

• Academic and professional conferences

• Journalist workshops

• Embassy cultural events

• Military-to-military training and exchanges

1. Religious Leaders – The unique role of religion in the counter-insurgency

requires that greater efforts be made to engage in dialogue with the leaders of faith-
based communities. Moral and religious leaders such as clerics, imams, rabbis,
monks and priests can foster tolerance and mutual respect among religions and their

Government officials should seek opportunities to participate in events that

resonate with local populations, including visits to important religious and cultural sites
and hosting events such as Iftar dinners to demonstrate respect for different faiths.
Special efforts should be made by government officials to highlight mainstream
Muslim voices that condemn extremist violence.

Sample Projects:

• Quote mainstream voices in speeches or interviews

• Suggest individuals who condemn violence for media appearances

• Feature them in editorials/opinion pieces

• Feature them on government broadcasting programs

• Sponsor interfaith programs and conferences featuring a diversity of

mainstream voices.

• Encourage television programming on “faith matters” featuring guests

who offer mainstream views of different faiths.

• Encourage foundations/think tanks/NGOs/universities to include

mainstream views on Islam when sponsoring conferences and publishing
academic articles.

2. Youth Audience – Because they are a sustainable force and will play a role
for many years to come, more resources should be devoted to and specific outreach
plans developed for specific segments of the youth audience, including early, middle,
high school, university and young professionals.

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Sample Projects:

• Sports diplomacy

• After school and summer youth enrichment programs

• Youth ambassador programs

• Pre-college counseling and exam prep

• Cultural performances and collaboration

• Broadcasts tailored to young people with a mix of music and news

• Greater use of emerging media such as podcasts, webzines, etc.

3. Women and Girls – Educating and empowering women and girls should be a
priority and programs should be significantly expanded.

Sample Projects:

• Establish women’s centers that include computer training and

democracy education

• Provide micro-finance grants and loans so women can start small in-
home businesses

• Offer literacy programs that include information on nutrition and health

• Sponsor business mentoring conferences and exchanges

• Increase efforts against trafficking in persons

4. Minority Groups – Special outreach should be directed to members of

minority groups and indigenous people who often do not have full access to education
and capital.

Sample Projects:

Scholarships are awarded to every student to promote the pursuit of higher


C. Undermine violent extremism by fostering a climate of openness and respect

for religious diversity.

1. Support MILITARY-LOCALITIES efforts to be a “bridge” between Military and

Local communities nationwide.

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Sample Projects:

• Send teams of CMO to local communities to engage in citizen dialogue.

• Sponsor “town hall meetings” between local communities and audiences

localities wide; suggest regular programs on government broadcasting.

• Encourage the development of documentaries, reality shows, soap

operas and other television shows that feature Local families living in the City.

D. Foster grassroots worldwide condemnation against terror; make suicide

bombing a matter of shame, not honor.

1. Encourage world leaders, especially leaders of diverse ideology and faith

communities, to state clearly that no cause, no complaint and no grievance can ever
justify the murder of innocents.

2. Cultivate partnerships with allied governments who are proactively engaged

in the war on terror. Strengthen efforts, share appropriate information and reinforce
themes to cooperatively and comprehensively respond. Host and attend workshops,
conferences and events to promote best practices and share ideas.

3. Highlight the human cost of terror. Where culturally appropriate, foster

awareness of the victims of terror and highlight the human loss inflicted on the families
and communities of victims.

Sample Projects:

• Encourage leaders of all faiths to speak out against suicide bombings;

explain it violates the tenets of all faiths, including Christianity, Islam and

• Encourage members of religious congregations to begin grassroots

movements against terror.

• Remind audiences that violent extremism is rejected by the vast majority of

population around the world.

• Remind audiences that the victims of terror are often innocent children and
women; they have come from more than 90 nations and many of them are

E. Focus on the type of ideology and society the extremists want to impose on
others throughout the world, especially Islamic nations.

The CPP/NPA/NDF have stated on numerous occasions that their goal is to

create and impose a unified, COMMUNIST state on the proud and currently sovereign
nations of the Republic of the Philippines. The majority of civilized people do not want
to live in the type of society the violent extremists seek. The best example is the
28 | P a g e
society that was imposed by the Taliban in Afghanistan. Books were burned, music
was banned; cultural icons were destroyed; girls were not allowed to go to school or
learn to read; and women were not allowed to work – even if their husbands had been
killed and they had no means of support. Freedom of expression and worship were
not allowed; in fact, faith practices were so strictly proscribed that men could be
punished if their beards were not the exact, appropriate length.

F. Confront Hate Speech.

Aggressively confront speech that encourages hate or incites violence and

inflames misunderstandings around the world.

Sample Projects:

• Encourage tolerance in textbooks.

• Work with UNESCO and other international organizations to condemn hate

speech and eliminate it from textbooks.


Filipinos of different ideologies, cultures and faiths across the nation share many
common values and interests. We believe in the dignity and value of every human
being in the world. We respect the historical and cultural roots of other political and
social systems, even as we uphold the inalienable and fundamental human rights of
every human being. Emphasizing these common interests and values must be an
integral part of all government communications.

A. Each agency should identify and build on areas in which their

expertise/mandate corresponds with a common interest of the world.

Sample Projects:

Filipinos has a shared interest with the people of the world in protecting and
improving our environment. Through participation in international conferences,
interviews, and outreach programs, communicate government’s common interest in
improving our environment. Make sure all our officials frame their message by stating
that we want to partner with other countries in ways that advance our common interest
in improving the world’s environment.

B. Develop active, agency-specific alumni networks of current and former

official guests, speakers, professional exchanges and study programs as
resources for outreach.

Sample Projects:

• Cultivate long-term relationships with participants and encourage

collaboration on proposed initiatives to strengthen relationships.

29 | P a g e
• Encourage professional networking among individuals and share networks
with agencies engaged in parallel programs.

C. Greater focus should be placed on three major areas that human beings
nationwide care most about: health, education and economic opportunity.

1. Health

Further commit the government to working in partnership with localities to

eradicate preventable diseases. Convene conferences to focus/track progress and
publicize major initiatives and encourage greater collaboration between government
agencies and foundations, NGOs, health care organizations (doctors/ nurses/
hospitals/ pharmaceuticals) and religious congregations. Government health programs
that reinforce this goal include:

• President’s Emergency Plan for AIDS Relief

• Dengue response

• AH1N1 programs and summit

• Health diplomacy and training of medical professionals

• Increased emphasis on maternal/infant mortality and immunization programs

• Efforts to improve water quality and supplies

• Military hospital ships, which are highly visible and should be deployed
strategically to support public diplomacy

Further partnerships should be developed, and medical and science diplomacy

envoys recruited to help champion government’s commitment to better health for the
Filipino people.

2. Education

Every effort should be made throughout the government to expand educational

programs nationwide, ranging from values teaching, teacher training, student, medical
and science education, literacy training of all types, and establishment of virtual
libraries. Recent efforts such as the creation of major new after-school and summer
English language training programs should be significantly expanded.

Sample Projects:

English language teaching offers youth a job-related skill and improves their
economic prospects, while opening a window to our shared values and the wider
world of information. By hosting summer and after-school programs, we can reach
young people in their own localities, before they are old enough to travel to capital
cities on exchange programs.

30 | P a g e
3. Economic Opportunity

Government’s support for micro-loans, job training, literacy and trade should be
highlighted as examples of government desire to improve prosperity for Filipino people

D. Expand private sector linkages.

Encourage international professional exchanges, ask companies to sponsor

internship opportunities and joint professional projects.

E. Sharing the best of Filipino culture mitigates negative images and


Foster private sector partnerships to significantly expand cultural, sports,

musical and artistic and scientific exchanges particularly in countries that supports
CPP/NPA/NDF ideologies like Netherlands and some Scandinavian Countries. Sports
activities forge a common bond and teach teamwork, discipline, respect for others and
abiding by rules. Art and culture are a shared language that taps into the range of
human emotions and reminds us of our common humanity. Shared arts and cultural
appreciation can help bridge political and policy differences.

Sample Projects:

• Global Cultural Initiative – Government will work with private sector partners
to enhance exchanges of art, film, dance and music and share expertise in arts

• Netherlands and other Scandinavian countries Partnerships – Government

will help build public-private partnerships in science collaboration, focusing on
education, youth and women.

31 | P a g e
CHAPTER 4 – Specifics and Core Messages


1. ANTI-CPP/NPA/NDF :Sample Webpage that will feature the bad images of the
CPP/NPA/NDF. It will highlight their atrocities ad human rights violations.
Banner Advertisement which will be linked to

• Advertisement at yahoo, google, all on-line Philippine newspaper, facebook

friendster, etc

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2. Pro-Government Website highlighting good government projects and

33 | P a g e
3. Sample document downloadable from our website featuring surrenderees
actual bad experience with CPP/NPA/NDF.

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Sample Theme Poster #1

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Theme Poster #2

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Sample Theme Poster #3

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Sample Theme Poster #4

43 | P a g e
Sample Theme Poster #5

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Philippine Star R. Oca Jr & Railroad Isaac G Belmonte – Editor-In-
Sts, Chief
Port Area, Manila Anna Marie Pamintuan –
Executive Editor
527-7777 Antonio Katigbak – Managing
Millet M Mananquil - Editor
Ricardo F Lo - Editor
Lito Tacujon - Editor
Antonio R Pono - Editor
Romel A Lara - Editor
Marichu Villanueva - Editor

Philippine Daily Chino Roces Ave cor Letty Jimenez-Magsanoc – Editor-

Inquirer Yague & In-Chief
Mascardo Sts, Makati Jose Ma. D Nolasco – Managing
City Editor
Abelardo S Ulanday – Asso.
Rosario A Garcellano – Asso.
Editor for
Jorge V Aruta – Opinion Editor

Manila Bulletin Muralla cor Recolletos Dr Cris J Icban Jr – Editor-in-chief

Intramuros, Manila Dr Beth Day Romulo – Executive
527-8121 Ramon S Francisco – Asso.
Loreto D Cabanes – Business
Julie Yap Daza – Asso. Editor
Diego C Cagahastian – News
Fil C Sionil – Managing Editor

Balita Muralla cor Recolletos Rommel Tabbad - Reporter


45 | P a g e
Intramuros, Manila Mary Ann Santiago- Reporter
527-8121 Nannet Valle - Reporter
Leonel Abasola - Reporter

Peoples Journal 6/F Journal bldg, #106 Augusto B Villanueva – Editor-In-

Tonight Paseo chief
De Roxas cor Perea & Saturnino T Sofranes – Asso.
Gallardo Sts, Legaspi Ma. Teresa L Lardizabal – News
Village editor
Makati City Jun B Pisco – City Editor

Remate Ground Floor, National Susan Cambri – Managing editor

Club Bldg, Intramuros,

Tempo Muralla cor Recolletos Dr Cris J Icban Jr – Editor-in-chief

Intramuros, Manila Rober Roque Jr – Asso. editor
527-8121 Edgardo Bartilad – Asso. Editor

Abante Monica Publishing Corp Nicolas V Quijano – Managing

# 167 Liberty Bldg, R. Raquel N Dawal – Board of editor
Oca St.
Port Area, Manila Neolita R de Leon – Board of
527-4480/5280146 Merquejames U Episcope – Board
of editor
Elvira C Altez – Board of editor
Venus Tandoc – Board of editor

Bulgar 538 Quezon Ave, Aileen Taliping - Reporter

Quezon City
749-0091 Gina Plenago - Reporter
Rey Castillo - Reporter
Divine Reyes-Caraecle - Reporter

Bagong TIKTIK Pigeon Publishing Cris R Marcelino – Editor-in-chief

273 S. de Guzman St. Sandy ES Mariano –
Parada Entertainment editor
Valenzuela City Rey Danseco – Sports editor

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277-4223 Vic Felipe – Commentarist

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Acronym Contact/Address Chairperson
Address: 16/F Strata 2000 Bldg., Sonia Roco
Aksyon Demokratiko AD
Emerald Ave, Ortigas Center (Chairperson)
Tel: 6385381
Fax: 6343072
Contact: #1 Maaralin cor.
Matatag Sts. Brgy Central,
Diliman, Quezon City
Bagong Alyansang Carol Pagaduan Araullo
BAYAN Tel: 632-435-9151
Makabayan (Chairperson)
Fax: 632-435-6930
Kilusang Bagong Ferdinand Marcos, Jr.
KBL om/
Lipunan (President)
Address: KBL, Laoag City
Address: Rm 504
GSIS Bldg, Financial Centre
Laban ng 1308 Pasay City Edgardo Angara
LDP Tel: +63 (2) 552-6779
Demokratikong Pilipino (President)
Fax: +63 (2) 552-6601 loc.
Address: 6th flr. CLMC Building,
Lakas-Kabalikat ng
Greenhills East, Mandaluyong
Malayang Pilipino- Lakas-Kampi- Gloria Macapagal-
Christian Muslim CMD Arroyo (Chairwoman)
Phone: (02) 725-0872; (02) 726-
Fax: (02) 725-0736
Address: 2F Matrinco Bldg.,
Chino Roces Ave. 1231 Makati
City Manuel Roxas II
Liberal Party LP
Tel: (632) 893-7483 / 893-6304 (President)
Fax: (632) 893-0218
ADDRESS:2nd Level Starmall
EDSA corner Shaw Boulevard,
Mandaluyong City 1552 Manuel Villar, Jr.
Nacionalista Party NP
TEL: 632-722 4727 (President)
FAX: 632-727 4223

48 | P a g e
Address: # 8 Bouganvilla Street,
corner Balete Drive, Brgy.
Mariana, 1112, Quezon City
Nationalist People's Tel: 584-7518 and 584-8691 Eduardo Cojuangco, Jr.
Coalition Fax: 584-7568 (Chairman)
Partido Demokratiko Address: PDP-LABAN, Makati Aquilino Pimentel, Jr.
Pilipino-Lakas ng Bayan City (Chairman)
Partido Demokratikong Norberto B. Gonzalez
Sosyalista ng Pilipinas Email: (Chairman)
Partido ng
Demokratikong Address: Reporma-LM, Renato de Villa
Reporma-Lapiang Batangas (Chairman)
Probinsya Muna Lito Osmena
PROMDI Address: PROMDI, Cebu
Development Initiative (Chairman)
Address: 409 Shaw Boulevard,
Pwersa ng Masang Mandaluyong City Joseph Estrada
Pilipino Tel: 727-0701 loc. 126/127 (Chairman)
Fax: 727-6102
Jejomar Binay
United Opposition UNO Address: UNO, Makati city
Hotlines: +632-6379896; +632-
6342137; +63917-3302240;
+63922-8200228; +63921- Nandy Pacheco
Ang Kapatiran AKP
2576055 (Chairman)
Miriam Defensor-
People's Reform Party PRP Address: PRP, Quezon City
Santiago (Head)



Party name Acronym Contact/Address Chairperson
One Cebu ONE CEBU Address: ONE CEBU, Cebu City Gwendolyn Garcia
Ang Alyansa ng AAKAP Don Ferdinand A
Katutubong Pilipino Address: 11 Manga Rd, Carantes Daquial
Compound, Loakan Airport, Baguio

49 | P a g e
Tel: 074-446-6650
Address: 89 Maginoo St, Barangay
Central, Diliman, Quezon City
Tel: +632 - 433 6933 or +632 -
Fax: +632 - 9252936
Akbayan Citizens' OR
Akbayan Ronaldo Llamas
Action Party Address: Office of AKBAYAN Rep.
Risa Hontiveros, Rm. 514, South-
House of Representatives, Batasan
Hill, Quezon City
Tel: +632 - 9315001 local 7292
Fax: +632 -9316575
Email: Risa
Alliance for Barangay
ABC None James Marty Lim
Address: 56 K-9th Street, West
Kamias, 1102 Quezon City
Anakpawis AP Rafael V. Mariano
Tel: (+632) 435 9402
Fax: (+632) 426 9442
Ang Laban ng
ALIF None Acmad Tomawis
Indiginong Filipino
Address: Room 216 South Wing,
Batasan Hills Quezon City
An Waray N/A Florencio "Bem" Noel
Tel: (632) 931-5488, (632) 931-
5001 local 7277
Fax: (632) 931-5488
Association of
Philippine Electric APEC None N/A
Bagong Alyansang
Tagapagtaguyod na
BATAS None Daniel Soriano Razon
Address: 153 Scout Rallos St,
Kamuning, Quezon City
Bayan Muna N/A Satur Ocampo
Tel: (+632) 425-1405
Fax: (+632) 921-3473
Buhay Hayaan Buhay Mike Velarde
Yumabong Address: Room 106 North Wing (founder)
Building, House of Representatives
Batasang Pambansa Complex,
Constitution Hills, Quezon City

50 | P a g e
Tel: 9316442 and 9315001 Local
Northwing 317 House
of Representatives
Citizen's Battle Against Batasan Complex Joel Villanueva
Cibac Quezon City
Corruption (founder)

Telephone: +63 2 9315442

Fax: +63 2 9315442
Address: NATCO, 227 JP Rizal St.
Cooperative NATCCO Project 4, Quezon City
Coop NATCCO Cresente Paez
Network Party Tel: 913-7011
Fax: 913-7016
Gabriela Women's
GABRIELA Address: GABRIELA, House of Liza Maza
Representatives, Batasan Hill,
Quezon City
Luzon Farmers Party Butil None N/A
Address: 71-S Mindanao Avenue,
Pag-asa, Quezon City
Partido ng Tel: (632) 4411614
PM Renato Magtubo
Manggagawa Fax: (632) 4411614
Sandigan ng Lakas at
Demokrasya ng SANLAKAS None N/A
Veterans Freedom
VFP None N/A

Party name Acronym Contact/Address Chairperson
Green Philippines GP nphil/ Felizardo Colambo
Address: 7th Floor L.T.A. Building
Kabalikat ng Malayang 118 Perea St. Legazpi St. Makati Luis Villafuerte, Sr.
Pilipino City (President)
Tel: 817-1316
Fax: 812-1138
Ang Kasangga Party AKP Ma. Lourdes T. Arroyo

Lakas-Christian Lakas-CMD Address: Lakas-CMD, House of Prospero Nograles

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Representatives, Batasan Hills,
Muslim Democrats (President)
Quezon City

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Mother Ignacia Avenue cor. Lopez

Ms. Regina L. Lopez / (02) 415-2272 L3752 |
ABS- CBN F oundat io n, I nc. Drive, 1103 Quezon City, Quezon
Ms. Veronica Tolentino (02) 415-6294
Segundo Avenue, Gate 1,Camp Atty. Ramon A. Pedrosa
Alay Sa K aw al F ou ndat ion, (02) 911-6001 Loc.
Aguinaldo, Quezon City, Quezon / Col. Eduardo R.
Inc. 6837/6871 |
City Santiago
101 Dangay Street, Veterans Dr. Jonathan Exiomo /
All iance Gr aduate Scho ol, 371-3984-85 / 373-6498-
Village, Project 7, Quezon City, Ms. Marilou S.
Inc. 99 | 373-6439
Quezon City Galvadores
Redemptorist Convent,
An tip olo Sem inary Bro. Joel B. De Guzman (02) 854-7104 | (02)
Redemptorist Road, Baclaran,
Fou ndati on, Inc. / Ms. Gloria Cadaoas 854-7104
Parañaque City, Parañaque
3rd Floor, Segovia Bldg., St. Pedro
Asoc iaci on de Al um nas de Segovia College, EDSA cor. P. Ms. Patricia Ong- (02) 635-0565 | (02)
Pov eda F ounda tio n, Inc. Poveda St., Quezon City, Quezon Loanzon 635-0565
Ateneo de Manila University Rev. Fr. Nemesio S. Que, 426-6095 / 426-6001
Ateneo Sch olarshi p
Campus, Katipunan Road, Loyola S.J. / Mr. Hector O. L4140/4150 | (02) 426-
Fou ndati on, Inc.
Heights, Quezon City, Quezon City Tagaysay 0794
10/F Ayala Wing, BPI Main Bldg., Ms. Victoria P.
(02) 752-1060/61 / 752-
Ay ala F ou ndat ion, Inc. Ayala Ave. cor. Paseo de Roxas, Garchitorena / Mr. Mario
1101/02 | (02) 8134487
Makati City, Makati A. Deriquito
Be nig no S. Aq ui no , J r. JCSO Bldg., 119 de la Rosa Street, Mr. Rafael C. Lopa / Ms. (02) 894-0507 / 817-
Fou ndati on, Inc. Legaspi Village, Makati, Makati Amor Castillo 0499 | (02) 812-0403
2/F Bonifacio Technology Ctr.,
Bon if aci o Art F oundat io n, Mr. Jose D. Campos, Jr. / (02) 818-3601 loc. 3201-
33rd St., cor. 2nd Ave., Fort
Inc. Ms. Ma. Lourdes F. Velez 3203 | (02) 757-6122
Bonifacio, Taguig City, Taguig
6th Floor, One World Square Bldg.,
Ms. Sylvia Palanca-
Carlos Palanca Fou ndati on, 10 Upper McKinley Rd., McKinley (02) 856-0808 | (02)
Quirino / Mr. Rosendo A.
Inc. Hill, Fort Bonifacio, Taguig City, 856-5005
Cen ter f or the Pr ev ent ion & (02) 426-7839 / 434-
122-C Matahimik Street, UP Ms. Hope Basiao-Abella
Treatme nt of Chi ld Sex ual 7528 | (02) 434-7528 /
Village, Quezon City, Quezon City / Ms. Zenaida S. Rosales
Abuse 426-7839
3rd Flr. DAP Bldg., San Miguel
Clean & G re en F ou ndat ion,
Ave., Ortigas Center, Pasig City, Ms. Estrella Villegas (02) 631-2151 |
Rm. 302 PDI Comdominium,
Coasta l Conser vatio n & Atty. Rose-Liza V. Eisma- (032) 233-6909 / 233-
Archbishop Reyes Ave., Banilad,
Educa tio n F ounda tio n, Inc. Osorio 6947 | (032) 233-6891
Cebu City, Cebu
(02) 895-9444
Co lgate Sports F ou ndat ion, 1049 J. P. Rizal St., Makati City, Ms. Lucie Claire Vincent
L2020/2016 | (02) 895-
Inc. Makati / Atty. Jose Reandelar
Co lu mban Co llege 1 Mt. Apo St., East Tapinac, Msgr. Crisostomo A.
(047) 224-1581/82 |
Scho larship F ou ndat ion, Olongap City, Pampanga, Cacho / Ms. Amelia
(047) 222-7782
Inc. Pampanga Cecilia S. Reyes
Cordi ller a Par en t's G/F Bernabes Apartment, 12 (074) 619-0197 | (074)
Mr. Fidel H. Castro
Fou ndati on, Inc. Urbano St., Baguio City, Benguet 619-0197
349 Ortigas Avenue, Greenhills
Co uples for Chr ist Glo bal (02) 727-0681-87/727-
East, 1554 Mandaluyong City, Mr. Jose Tale
Missi on Fou ndati on, Inc. 5778 | (02) 727-5777
Rm. 202 2/F John Hall Bldg.,
De La Sa lle Uni versi ty (02) 536-0227 / 525-
DLSU, 2401 Taft Avenue, Malate Mr. Rene R. Fuentes
Scie nce F oundat io n, Inc. 6014 | (02) 536-0227
1004 Manila, Manila
Dev el opme nt Cen ter f or the MRCFI Bldg., Camia Street, Mr. Enrique B. (02) 896-0269 | (02)
Han dicapped Fou ndati on, Guadalupe Viejo, Makati City, Lagdameo / Ms. Marijo 729-3598

53 | P a g e
Inc. Makati M. Mauhay
3rd Floor Salesiana Bldg., Chino
Don Bosco F ou ndat ion of (02) 893-8226/34 | (02)
Roces cor. A. Arnaiz Ave., Makati Fr. Gregorio Bicomong
the Phi lip pi nes, Inc. 893-8918
City, Makati
Rm 745 &705, Padilla delos Reyes
Dr. Dominga B. Padilla,
Drug Abuse Resea rc h Bldg. 232 Juan Luna cor
M.D. / Ms. Maria 243-6780 | 243-6780
(DAR E) F ou ndat ion, Inc. Dasmariñas Sts., Binondo, Manila
Natividad Clara L. Abas
1106, Manila
(02) 925-7931/40 | (02)
DZRV -R adi o V eritas Veritas Tower, 162 West Ave. cor.
Fr. Anton C. T. Pascual 928-3120 / 928-3068 /
Fou ndati on, Inc. EDSA, Quezon City, Quezon City
5/F Enzo Bldg., 399 Sen. Gil J. Ms. Dee Anne H. Zobel / (02) 890-8775 / 0917-
E. Z obel Foun datio n, Inc.
Puyat Avenue, Makati City, Makati Mr. Joselito B. Rodriguez 5777046 | (02) 890-8775
Mr. Eduardo M. (045) 982-0774/(02)
Eduardo Cojuang co 37 Romulo Blvd., Barangay San
Cojuangco, Jr. / Atty. 527-6007 | (045) 982-
Fou ndati on, Inc. Vicente, 2300 Tarlac City, Tarlac
Gabriel L. Villareal 2661/(02) 527-6010
G/F Benpress Bldg., Exchange
Eugen io Lopez Fou ndati on, Mr. Oscar M. Lopez / Ms. (02) 635-9545 | (02)
Road cor. Meralco Ave., 1600 Pasig
Inc. Mercedes L. Vargas 631-2417
#22 BCDA, Pamayanang Diego
Fil ipi no War V ete rans DGEN. Umberto A. (02) 542-3441 | (02)
Silang, Brgy. Ususan, Taguig City,
Fou ndati on, Inc. Rodriguez (Ret.) 542-3441
c/o Employers Confederation of
Fou ndati on for Cri me the Philippines, 3F ECC Bldg., 355 Mr.Jose T. Pardo / Mr. 890-9343/896-2667/896-
Pr event io n, Inc. Sen. Gil Puyat Ave., Makati City, Arturo M. Alejandrino 3577 | (02) 890-6722
No. 25 Mahusay cor Malinis St.,
Gali ng P oo k F ou ndat ion, Mr. Rafael L. Coscolluela
UP VIllage, Diliman, Quezon City, 433-4731 to 32 |
Inc. / Mr. Eddie G. Dorotan
Quezon City
Gaw ad Kal inga Co mm un ity
#55 Tinio St., Brgy. Addition Hills. (02) 718-1738 to 41 |
Dev el opme nt Fou ndati on, Mr. Luis M. Oquiñena
Mandaluyong City, Mandaluyong (02) 726-7405
2/F GMA Kapuso Center, cor. 11th Ms. Carmela C. Tiangco (02) 928-7021-24 loc
GMA Kapus o F oundat io n,
Jamboree St., Diliman, Quezon / Mr. Manuel B. dela 9901 | (02) 928-4299 /
City, Quezon City Fuente, Jr. 928-9351
Rm. 302 Northpoint Bldg., B.S.
H.O .P.E. V olu nteers (034) 434-6362 / 433-
Aquino Drive, Bacolod City, Negros Ms. Edith Y. Villanueva
Fou ndati on, Inc. 6138 | (034) 434-6362
Occidental, Negros Occidental
Unit 12A, 12th Floor PET Plans (02) 897-3069 / 897-
Hab itat F or Hu mani ty Mr. Fransisco P. Del
Tower, 444 EDSA, Guadalupe Viejo 3248 | (02) 897-3356 /
Ph il ipp ines F ounda tio n, Inc. Rosario
1211 Makati City, Makati 897-3248
Harib on Foun datio n F or The 2/F Santos & Sons Bldg., 973
Mr. Blas Troy R. (02) 434-4642 / 911-
Co nserv at io n Of N at ur al Aurora Blvd., Cubao, Quezon City,
Tabaranza, Jr. 6089 | (02) 434-4696
Reso urces Quezon City
Lot 34 Phase 1-B Road 3 FPIP, Mr. Kazuhiko Ikezoe /
(02) 581-6707 | (02)
Honda F oundat io n, Inc. Tanauan City, 4234 Batangas, Atty. Ma. Teresita
Batangas Herrera-Tan
6/F Jollibee Plaza, Emerald 6341111 local 7124 |
Jol libee Fou ndait on, Inc. Gisela Tiongson-Velasco
Avenue, Ortigas Pasig City, Pasig 6341162
Mr. Renato R. Ermita /
Kid ney Fou ndati on of the Unit 103, Pearl Condominium, (02) 631-7008 / 631-
Mr. Constancio M. de
Ph il ipp ines, Inc. Lourdes Road, Pasig City, Pasig 9380 | (02) 631-9392
Kn owledge Cha nnel 5/F Benpress Bldg., Exchange (02) 910-2033 | (02)
Ms. Rina Lopez Bautista
Fou ndati on, Inc. Road, Ortigas Center, Pasig City 910-3187
Littl e Chi ldren of the Claytown Subdivision, Daro, 6200 Ms. Bettie C. Elwood / (035) 225-0766 | (035)
Ph il ipp ines F ounda tio n, Inc. Dumaguete City, Negros Oriental Ms. Carmenia J. Benosa 226-2773
B. Finneman Compound, Calero, Ms. Lolita Delgado-
Mangy an Heri tage Cen ter (043) 288-5318 | (043)
Calapan City, 5200 Oriental Fansler / Ms. Emily
(MHC) Fou ndati on, Inc. 441-0565
Mindoro, Oriental Mindoro Lorenzo Catapang
Metrobank F ounda tio n, Inc. 15/F Metrobank Plaza, Gil Puyat Mr. Aniceto M. 750-0837/ 898-

54 | P a g e
Sobrepeña / Mr. Nicanor 8898/898-8855 | (02)
Ave., 1200 Makati City, Makati
L.. Torres, Jr. 818-5656
Dr. Nina Lim-Yuson,
Museo P ambata F oundat io n, Roxas Blvd. Cor. South Drive, (02) 523-1797/98 | (02)
Ph.D. / Ms.Merlyn delos
Inc. Ermita, Manila, Manila 522-1246
4/F Quad Alpha Centrum Bldg., Ms. Mia Christina L.
Nati onal Book Store (02) 631-8061/66 loc 111
125 Pioneer St., Mandaluyong Alindogan / Ms.Maureen
Fou ndati on, Inc. | (02) 631-5016
City, Mandaluyong Xandra S. Ramos-Padilla
Notre D ame Educat io nal #176 Sinsuat Ave., Cotabato City, Mr. Nestor J. Lemana, (064) 421-2961 / 421-
Assoc iat ion, Inc. Cotabato City Sr. 1341 | (064) 421-2961
Open Hea rt F ou ndat ion 14 Peace Street, East Fairview, (02) 428-3520 | (02)
Ms. Elnora C. Tabios
Worldw ide, I nc. Quezon City, Quezon City 431-4340
Op ht halm olog ical
B & G Bldg., Meralco Center, Dr. Felipe Tolentino / Dr. (02) 636-1389 / 1622-
Fou ndati on of the
Ortigas Avenue, Pasig City Jesse B. Caguioa 5266 | (02) 636-1389
Ph il ipp ines
2503 Taft Ave. cor. Escobal St., Bro. Francisco P. (02) 834-106l / 551-3733
Pangar ap F oundat io n, Inc.
1300 Pasay City Tanega, FMSI, M.D. | (02) 834-1061
35/F Petron Mega Plaza, 358 Sen. 886-3888
Petron Fou ndati on, Inc. Gil J. Puyat Ave., Makati City, Ms. Marilou G. Erni L3500/3501/886-3142 |
Makati (02) 886-3044
Gate 1, PAL Maintenance Base (02) 851-2980 / 855-
Ph il ipp ine Airl ines (P AL) Ms. Ma. Carmen A.
Complex, Andrews Ave., Nichols 8000 L2143 | (02) 852-
Fou ndati on, Inc. Sarmiento
1309 Pasay City 6096
Ph il ipp ine Cen ter for Rm. 506 Campus Rueda Bldg.,
Dr. Augusto D. Litonjua / (02) 889-0433 / 844-
Diabetes Educat io n 101 Urban Ave., Makati City,
Mr. Ricardo S. Pascua 0954 | (02) 889-0433
Fou ndati on, Inc. Makati
Ph il ipp ine Co llege of 3rd Floor, PCS Bldg., 992 EDSA, (02) 927-4973/74 / 454-
Alex A. Erasmo, MD
Surg eo ns F oundat io n, Inc. Quezon City, Quezon City 2921 | (02) 929-2297
Ph il ipp ine Eagle
Malagos Baguio District, Davao Mr. Dennis Joseph I.
Co nserv at io n P rogr am (082) 271-2337 |
City 8000, Davao del Sur Salvador
Fou ndati on, Inc.
Ph il ipp ine Educat io nal 5 Sunnyside Drive, Brgy. Kristong Ms. Ma. Gloriosa 725-6244/721-8604/410-
Theater Associa tio n (P ET A) Hari, Quezon City, Quezon City Santos-Cabangon 0822 | (02) 722-6911
Ph il ipp ine St ock Ex change 4/F PSE Centre, Exchange Road, Mr. Harry G. Liu / Ms. (02) 688-7655 | (02)
Fou ndati on, Inc. Ortigas, Pasig City Marietta U. Tan 633-5675
Mr. Edgardo R. Veron
Pi lip inas Shel l F oundat io n, Shell House, 156 Valero Street, (02) 816-6229 | (02)
Cruz / Ms. Ma. Divina de
Inc. Salcedo Village 1227 Makati City 816-6501 L6955
Mr. Menardo G. Jimenez,
PLD T-Smart F ounda tio n, 7/F Ramon Cojuangco Bldg., (02) 816-8258 | (02)
Jr. / Mr. Anthony Martin
Inc. Makati Ave., Makati City, Makati 810-4940
N. Pangilinan
1175 United Nations Avenue cor Arch. Gaudencio B. 564-1831/527-8114/527-
Pondo Ng Pinoy Co mm un ity
Correa St.,n Paco 1007 Manila, Rosales, DD / Mr. 8113 | 563-9309/563-
Fou ndati on, Inc.
Manila Ernesto S. Lim 9310/527-8114
Ramon Magsaysay Center, 1680
Ramo n M agsa ysay Aw ard (02) 523-1463 / 521-
Roxas Blvd. cor. J. Quintos St., Ms. Carmencita T. Abella
Fou ndati on 3166/85 | (02) 521-8105
Malate, Manila, Manila
Sagi p Bu ha y Medical Rm. 502 Narra Bldg., 2276 Pasong (02) 526-9372 / 892-
Dr. Camilo C. Roa, Jr.
Fou ndati on, Inc. Tamo Ext., Makati City 0723/24 | (02) 526-4372
Mr. Ramon A. Santiago /
40 San Miguel Avenue, (02) 632-3984 / 632-
San Miguel Foun datio n, Inc. Ms. Camille B.
Mandaluyong City, Mandaluyong 3511 | (02) 632-3531
Se curi ty Bank F ou ndat ion, 8/F Security Bank Centre, 6776 Mr. Rafael F. Simpao, Jr. (02) 867-6788 | (02)
Inc. Ayala Ave., Makati City, Makati / Ms. Anastacia Y. Dy 891-1049
(02) 831-1000
SM Corporate Offices, Bldg. A,
SM F oundat io n, Inc. Ms. Linda M. Atayde L1493/1497 | (02) 831-
1000 Bay Blvd., Pasay City
St. Arnold Janssen CTM Compound 1916 Oroquieta Mr. Josefino De Guzman (02) 711-1320-21 L148 |
Fou ndati on, Inc. (f ormerly St., Sta. Cruz, Manila, Manila / Mr. Escolastico N. (02) 743-2812

55 | P a g e
Blessed Arnol d Janssen
Fou ndati on)
5F Health Sciences Center, Trinity
St. Lu ke's Nurses Al um ni Univ. of Asia, E. Rodriguez Sr. Ms. Leah P.G. Samaco 702-2882 loc 235 | 702-
Fou ndati on, Inc. Blvd., Cathedral Heights, Quezon Pacquiz 2884
City, Quezon City
The Ban k of the Ph il ipp ine 9th Floor, Paseo Wing, BPI Head 816-9288 / 845-5710 /
Mr. Eduardo D. Jose, Jr.
(BPI ) I slands Fou ndati on, Office, 6768 Ayala Avenue, Makati 816-9897 | 845-5935 /
/ Ms. Myra G. Almogino
Inc. City, Makati 816-9730
The Ph il ippi ne F oundat io n Rm. 202 Alexander House, 132
Mr. Rolando Sison / Ms. (02) 892-2056 | (02)
for Cu lt ur al and Educat ional Amorsolo St., Legaspi Village,
Joycelyn K. Tañada 817-2318
Dev el opme nt, Inc. Makati City, Makati
Rm. 104, U.P. College of Medicine,
The U .P. M edica l (02) 524-2257 | (02)
547 Pedro Gil, Ermita, 1000 Dr. Mediadora C. Saniel
Fou ndati on, Inc. 524-2254
Manila, Manila
Tribal Leaders D ev elop ment Edwards, T'boli, South Cotabato, 083) 238-8003 / 238-
Mr. Dennis A. Librado
Fou ndati on, Inc. South Cotabato 8060 | (083) 238-8060
Unit 2002 Makati Medical Plaza Dr. Thelma G. Tupasi,
Tropical Disease 02) 888-9044 / 889-0489
Bldg., Amorsolo Street, Legaspi M.D. / Ms. Norma G.
Fou ndati on, Inc. | (02) 888-9044
Village, Makati City Miranda
U.E. Fou ndati on for 2nd Flr., Dalupan Bldg. 2219 Claro
Dr. Ester A. Garcia / Dr. (02) 735-5471/88 L446 |
Resea rc h and Adv an ced M. Recto Ave., Sampaloc, Manila,
Lourdes A. Cid (02) 736-1752
Stud ies, Inc. Manila
Unit 1003-1004, 139 Corporate
Center Bldg., 139 Valero St., (02) 840-3269 | (02)
UCPB- CIIF F ou ndat ion, Inc. Mr. Edgardo C. Amistad
Salcedo Village, Makati City, 840-3268 / 892-9648
Rm. 102 Fonacier Hall, Alumni Dr. Emerlinda R. Roman
Un iv ers ity of the Ph il ipp ines (02) 929-1491 | (02)
Center, Diliman, Quezon City, / Prof. Gerardo Agulto,
Fou ndati on, Inc. 929-1491
Quezon City Jr.
Word of Gr ace F oundat io n, 11th Jamboree cor Scout Rallos (02) 926-6730/929-5891
Mr. Pete Tengco
Inc. Ext., Quezon City, Quezon City | (02) 929-5891
World Visi on Dev elopme nt 883 Quezon Avenue, Quezon City, (02) 374-7618/28 | (02)
Ms. Elnora B. Avarientos
Fou ndati on, Inc. Quezon City 374-7650 / 374-3660

56 | P a g e

Province Governor Office Address

Ilocos Norte Michael Marcos Keon Laoag City

Ilocos Sur Deogracias Victor B. Savellano Vigan

La Union Manuel C. Ortega San Fernando

Pangasinan Amado Espino, Jr. Lingayen

Batanes Telefloro F. Castillejos Basco

Cagayan Alvaro Antonio Tuguegarao City

Isabela Ma. Gracia Cielo M. Padaca Santiago City

Nueva Vizcaya Luisa L. Cuaresma Bayombong

Quirino Dakila Carlo E. Cua Cobarruguis

Abra Eustaquio P. Bersamin Bangued

Apayao Elias K. Bulut, Sr. Kabugao

Benguet Nestor F. Fongwan La Trinidad

Ifugao Teodoro B. Baguilat, Jr. Lagawe

Kalinga Floyledia R. Diasen Tabuk

Mountain Province Maximo B. Dalog Bontoc

Bataan Enrique T. Garcia Balanga City

Bulacan Joselito R. Mendoza Malolos City

Nueva Ecija Aurelio M. Umali Palayan City

Pampanga Fr. Eduardo T. Panlilio San Fernando City

57 | P a g e
Tarlac Victor A. Yap Tarlac City

Zambales Amor D. Deloso Iba

Aurora Bella Flor J. Angara-Castillo Baler

Batangas Maria Rosa Vilma T. Santos-Recto Batangas City

Cavite Erineo S. Maliksi Imus

Laguna Teresita S. Lazaro Sta Cruz

Quezon Rafael P. Nantes Lucena City

Rizal Dr. Casimiro A. Ynares III Anti[polo City

Marinduque Jose Antonio N. Carrion Boac

Occidental Mindoro Josephine Ramirez-Sato Mamburao

Oriental Mindoro Arnan C. Panaligan Calapan City

Palawan Mario Joel T. Reyes Puerto Prinsesa

Romblon Natalio F. Beltran III Romblon

Albay Joey S. Salceda Legazpi City

Camarines Norte Jesus Typoco, Jr. Daet

Camarines Sur Luis Raymond F. Villafuerte, Jr. Pili

Catanduanes Joseph Cua Virac

Masbate Elisa Olga Kho Masbate City

Sorsogon Sally Ante Lee Sorsogon City

Aklan Carlito S. Marquez Kalibo

Antique Salvacion Z. Perez San Jose

Capiz Victor A. Tanco Roxas City

Guimaras Felipe Hilan A. Nava Jordan

58 | P a g e
Iloilo Neil D. Tupas, Sr. Iloilo City

Negros Occidental Isidro P. Zayco Bacolod City

Bohol Erico B. Aumentado Tagbilaran City

Cebu Gwendolyn F. Garcia Cebu City

Negros Oriental Emilio C. Macias Dumaguete City

Siquijor Orlando A. Fua, Sr. Siquijor

Biliran Rogelio J. Espina Naval

Eastern Samar Ben P. Evardone Borongan

Leyte Carlos Jericho L. Petilla Tacloban City

Northern Samar Raul A. Daza Catarman

Samar Milagrosa T. Tan Catbalogan City

Southern Leyte Damian G. Mercado Maasin City


Province Governor

Zamboanga Sibugay George T. Hofer Ipil

Zamboanga del Norte Ronaldo E. Yebes Dipolog City

Zamboanga del Sur Aurora E. Cerilles Pagadian City

Bukidnon Jose Ma. R. Zubiri, Jr. Malabalay City

Camiguin Jurdin Jesus M. Romualdo Mambajao

Lanao del Norte Mohammad Khalid Q. Dimaporo Tubod

Misamis Occidental Loreto Leo S. Ocampos Orogieta City

Misamis Oriental Oscar S. Moreno Cagayan de Oro City

59 | P a g e
Compostela Valley Arturo T. Uy Nabunturan

Davao del Norte Rodolfo P. Del Rosario Tagum City

Davao del Sur Douglas C. Cagas Digos City

Davao Oriental Corazon N. Malayanon Mati

Sarangani Miguel Rene A. Dominguez Alabel

South Cotabato Daisy A. Fuentes Koronadal City

Cotabato Jesus N. Sacdalan Kidapawan City

Sultan Kudarat Shuarto T. Mangudadatu Isulan

Agusan del Norte Erlpe John M. Amante Butuan City

Agusan del Sur Maria Valentina G. Plaza Prosperidad

Surigao del Norte Robert Ace S. Barbers Surigao City

Surigao del Sur Vicente Pimentel, Jr. Tandag City

Dinagat Islands Geraldine E. Villaroman Dinagat

Lanao del Sur Mamintas Alonto-Aditong, Jr. Marawi City

Basilan Jum J. Akbar Basilan City

Maguindanao Datu Andal S. Ampatuan Shariff Aguak

Shariff Kabunsuan Bimbo Sinsuat Datu Ondin Sinsuat

Sulu Abdusakur M. Tan Jolo

Tawi-Tawi Sadikul A. Sahali Bongao

60 | P a g e

61 | P a g e
1 David Galula, Counterinsurgency Warfare: Theory and Practice (St. Petersburg, Florida:
Hailer Publishing, 2005), 14. Galula was a Tunisian-born French army officer who fought in
the European theater during WWII and served in Algeria from 1956 to 1958. The book’s
foreword states that his counterinsurgency precepts are “drawn mainly on observations and
reflections derived from experience in China, Greece, Southeast Asia and Algeria.”

2 Defense Science Board, Report of the Defense Science Board Task Force on Strategic
Communication (Washington D.C.: Office of the Under Secretary of Defense for Acquisition,
Technology and Logistics,2004).
3 ISO Assessment of 2008.
4 James Dao and Eric Schmitt. “Pentagon Readies Efforts to Sway Sentiments Abroad,” The
New York Times, 19 February 2002.
5 US Department of State, Strategic Communication and Public Diplomacy Policy
Coordinating Committee, U.S. National Strategy for Public Diplomacy and Strategic
6 Joint Chiefs of Staff, Department of Defense Dictionary of Military and Associated Terms,
Joint Publication (Washington: Department of Defense, March 22 2007)
7 Peter G. Peterson. Public Diplomacy and the War on Terrorism. Foreign Affairs,
September/October 2002.
8 http://www_fas_org-irp-doddir-army-fm34-1. Retrieved 2009-09-02

9 National Military Strategy, 2001