The Cinnamon Snail Vegan Food Truck Strengths: The Cinnamon Snail is based out Red Bank, NJ.

However, it travels to various locations around New Jerse and New !ork, including "anhattan. Their menu is com#letel vegan, and has a wide range o$ savor to sweet items. The $ocus on break$ast%brunch items made $rom seasonal and organic ingredients. The Cinnamon Snail o$$ers a catering service along with their vending menu. &lthough the che$ is sel$'trained, there is a wide selection o$ di$$erent cuisines $rom (orean, "e)ican, *rench, to local $are. The #rices range $rom +,'- Sandwiches, +./'.0 $or 1ntrees, and +2'- $or deserts. The #rices $or catering is based on the customer3s order. Their menu includes items such as "iso Teri aki seitan, Smoked chili en$ri4oladas, chocolate cherr cheesecake, and vanilla bourbon creme brule donuts 5eaknesses: Since the Cinnamon Snail covers such a wide area, the aren6t alwa s available to be in New !ork Cit . "ost o$ their time in in Hoboken or other #arts o$ New Jerse . The do not cover the late lunch or dinner shi$ts e)ce#t on Thursda s. Their hours and da s are unstable rel ing on weather, truck u#kee#, and $ood available. The are not o#en on Saturda s missing a big #art o$ tourists. 5hile their $ood is vegan, it is not necessaril health since most o$ their menu contains sweet items such as vegan donuts, and vegan cakes. The do not o$$er a wide range o$ drinks. 5hen bu ing $ood $rom the truck, it is cash onl . 5hen making a s#ecial order the customer has to travel to their home kitchen to #ick it u# instead o$ it being available in the truck. 7##ortunities: Since our truck will be in the area all the time, we can establish a re#utation $or being reliable es#eciall $or commuters. 7ur $ood will be easier to take to go and s#eciali8e in health o$ the consumer. 9$ a consumer s#eci$ies a re:uest we can hold it in our truck so the can come #ick it u# in our usual locations creating a more direct relationshi# with them. Since we don6t have much $ood we can o#en on the weekends allowing us to be available $or tourists. Threat: The Cinnamon Snail alread has an established $ollowing as a venue $or health meals. The have over .;,/// $ollowers on *acebook and Twitter where the #romote their locations and an u#coming cook book. Since their menu ranges di$$erent cuisines the have a diverse bu er #o#ulation that include di$$erent ethnicit and non'vegetarians. The Cinnamon Snail is also known $or charit work where the will give $ree $ood to homeless and those on s#iritual leave.