K AT H RY N M A R S T O N D AV I S

CAREER SUMMARY
Versatile professional with more than 20 years of
diversified experience in business-to-business sales and
marketing. Significant strengths in communication and
writing skills, project management and excellent internal
and external customer service skills.

EXPERIENCE
2007-2008 Boom Broadcast & Media Relations Denver,
CO
VP, Business Development
 Increased new business and brand awareness with

prospect base in Midwestern region.

 Developed customer data base of Fortune 500
companies and PR agencies, making new contacts and
arranging appointments and presenting sales
strategies.
 Sold and administered media relations services to
McDonald’s Corp. for their 40th Anniversary of the Big
Mac campaign.
 Managed special projects and media pitching.

1992-1996 National Business Forms Association

Alexandria, VA
Advertising Director, FORM Magazine
 Responsible for more than $1.5 million in annual sales

revenues.
 Increased annual sales revenues by 26%.

 Responsible for all client relations and management,

writing and production of promotional materials.

 Managed advertising, production and design staff.

 Planned, booked and managed national trade shows.

1991-1988 Penton Publishing

Cleveland, OH
Marketing Manager, Industry Week Magazine and
Automation Magazine
 Developed and implemented design concepts and
 wrote copy for promotional and marketing materials.
 Managed projects with design staff and print
production.
 Directed research projects related to reader interests
and needs.

EDUCATION
1983–1987 Ohio State University Columbus, OH
 B.A., Journalism/Public Relations

VOLUNTEER EXPERIENCE
 2006, Chairperson for the annual Tea Dance fundraising
event for the Clifton Beach Improvement Association,
Lakewood, OH.. Event generated $25,000 and netted
$16,000 for the not-for-profit group sponsoring the
event and was attended by 260 people. Managed the
event from start to finish, including site selection,
vendor contracting, and development of promotional
materials, recruitment and coordination of volunteers,
and all logistical details.
 2008, Co-Chairperson for the Spooky Pooch Parade in
Lakewood, OH. Member of a three-person team that
conceptualized a new community event geared towards
pet-owners and community wellness. My participation
included website development, creating a data base of
potential donors, soliciting donations, event planning
and logistics, volunteer coordination and managing
attendee registration.
 Member of Lakewood Alive promotions committee.
 2009, Raised more than $3,000 for Susan G. Komen for
the Cure by my participation in the 3-Day Walk in
Cleveland.
 Volunteer at Lakewood Catholic Academy, monthly
bingo team member. Also participate in several
classroom activities and projects.

INTERESTS
D AV I S L A K E W O O D @ S B C G L O B A L . N E T
2
18140 CLIFTON ROAD • LAKEWOOD, OHIO 44107 • PHONE (216)
521-4404
 Currently hold several volunteer positions in my
children’s school, church and community. Hobbies
include walking, boating, skiing, and traveling.