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Competitive Assessment
Correlation Matrix
How Customer Competitive Assessment Objective Importance Target Ratings Goals Wha ts Relationship Matrix
Probability Factors
QFD Worksheet
FC-Rev.A
Technical Requirements 1 2 3 4 5 1
Customer Requirements
2 8
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Importance
Competitive Assessments
Sales Point
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Balloon tires should be used to provide a better ride Arm's reach is preferred distance from operator to tag along rider Every person interviewed holds a convo at some point of operating scooter Every interviewee would feel comfortable operating a scooter with a tag-along attachment. Some interviewed had concerns regarding the aesthetics of the TagAlong being attached to their scooter. Scooter Operator Everyone liked the folding feature, some would not buy if it did not Needs/Wants fold up. Perspective Because they are mobility challenged, some scooter operators were concerned about how to retract the Tag-Along
The folding assembly must be light, Lift assist on retract feature to minimize force. Scooter operator can extend & retract while seated on the scooter I have arthritis & can no longer use hand tools Unit is easy to assemble / no assembly Unit is easy to install Dealership installation & service options One person was sketchy about the one wheel design, he wanted a full Sturdy construction with no chance of a structural failure with axle under the tag along. After I explained it to him better he seemed a rider on-board. to feel better about the one wheel design For a cost like $300+ it had better last. Minimal maintanence required Durable construction, no corrosion issues
Metric
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21
Need Statement Seated use is the only or primary mode Comfortable seat construction a must Seat with back & arm rests for support Seat pivots to allow easy boarding Seat to footrest distance should be easily adjustable Height of foot rest from ground should be minimized. Maximize rider comfort Proximity between driver & rider approximately 24"-36" No barrier between driver & rider to allow conversation Minimize extended length from vehicle Must retract to as small a volume as possible. The folding assembly must be light, Lift assist on retract feature to minimize force. Scooter operator can extend & retract while seated Attractive design in matching or complementary color Unit is easy to assemble / no assembly Unit is easy to install Dealership installation & service options Sturdy construction/no structural failure Minimal maintanence required Durable construction, no corrosion issues
Powdercoat Finish
Pneumatic Caster
Tag-Along QFD
Relationships
Engineering Characteristics Low handlebars for seated use only Padded Seat W/ Back & Arm Rests Design Characteristics Tool-Less Seat Height Adjustment Ergo Seated Leg & Knee Clearance 36" Seat to Seat Design Distance
Construction Characteristics 5Lbs Max Retract Force (W/ Spring) ANSI/RESNA Tested - FDA Approval 12" Length Adder When Folded Aluminum Tubing Construction 40Lb. Max Attachment Weight
Relative Importance
Powdercoat Finish
Pneumatic Caster
Seated use is the only or primary mode Rider Needs/Wants Perspective Comfortable seat construction a must Seat with back & arm rests for support Seat pivots to allow easy boarding Seat to footrest distance should be easily adjustable Height of foot rest from ground should be minimized. Maximize rider comfort Proximity between driver & rider approximately 24"-36" No barrier between driver & rider to allow conversation
Scooter Operator Needs/Wants Perspective
7 10 7 5 3 7 5 7 5 2 7 5 5 2 2 5 2 2 5 3 4 Difficulty Target Absolute weight Absolute factor Relative weight Relative factor
9 9 9 9 9 9 9 3 3 9 3 3 9 3 3 3 1 3 3 9 3 1 1 1 9 3 1 9 3 9 9 3 1 3 1 3 9 3 1 3 9 9 1 9 1 3 3
Minimize extended length from vehicle Must retract to as small a volume as possible. The folding assembly must be light, Lift assist on retract feature to minimize force. Scooter operator can extend & retract while seated Attractive design in matching or complementary color Unit is easy to assemble / no assembly Unit is easy to install Dealership installation & service options Sturdy construction/no structural failure Minimal maintanence required Durable construction, no corrosion issues
Competitive Assessments
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Target Value
Importance
Sales Point
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