e-samaan.

com Banaye jindagi asaan

 e-samaan.com is an online grocery store. It will provide online shopping of various daily need items like FMCG,

grains, spices, vegetables & dairy articles.

It will be operating in the specific areas of Mumbai where the

population is high and earning.

 India is the fastest growing online market in the world with 75% of the users

being below the age of 35.

Number of internet users in India is growing by 150K every month or 1.8

Million new users every year.

India has a population of 1.2 Billion

934.1 Million (78%) have mobiles 137 Million (11%) are internet users 60.5 Million (5%) on social networks
About 32 per cent of the users of smart-phones in India tend to make their

purchases using the device.

*Source - IAMAI

 Mumbai is on the top of the internet usage list with 6.2 million active users.

Mumbai was ranked among the fastest cities in India for business startup in 2009.
2011 2001
86.40
90.23 81.38

Average Literacy
Male Literacy Female Literacy

89.21
91.48 86.45

More the Literacy more the susceptibility of Internet usage.

By 2020-21 fiscal, Mumbai's GDP Per capita at PPP is expected to reach US$ 23,000, making it South Asia's richest city. Per Capita Income of $1508.

Per Capita Income of Mumbai is $ 2,845 which is higher than average Indian

Organized Indian Grocery market has the huge potential but the competition is not so fierce. Mumbai had two starts ups last year but has been closed down due to accounting losses & no strategic alliances. MyGrahak.com in Delhi NCR also started in 2012 and is growing with 30% revenue rise month-on-month. It is projected to increase its revenue from 12 crs to 1000 crs.

*Source Business Today

India Online Retail Revenue Forecast

$10.00 $9.00 $8.00 $7.00 $6.00 $5.00 $4.00 $3.00 $2.00 $1.00 $0.00 $8.80

India Online Retail Revenue Forecast Expon. (India Online Retail Revenue Forecast)
Expected CAGR of 57%

$1.60

2012
*Source Forrester Research

2016

Sectors

Projected Employment 2001 2013

6000000
5000000 4000000

Primary

31261

30214

Manufacturing Construction, Electricity, Gas & Water Secondary Transport & Communications Banking & Pub. Admin Other Services
Tertiary Grand Total

12927907 1316807

1476808 1476808

3000000
2000000 1000000

2791453

3927730
0 Year -2001 Year-2011

2791454 4139521

3927730 5434752

* Source City Industrial Development Corporation Ltd. (CIDCO)

Employment Opportunities causes migration and need for livelihood increases.

 Value Segment

Working class Couples. Working Bachelors.

Value Proposition

Click to door services. Cash on Delivery and Online payments available. Customizable Time of Delivery. Fresh grocery. Cheaper Market Prices Mobile App Android & Windows. Special Discounts for registered Customers. The customer who buys at least Rs.500 grocery monthly continuously for 6 months would be treated as esteemed customer and would be given special discount coupons. 2Cs Click 2 Call Customer can place an order through internet or call.

 Value network

Direct from manufactures.

Direct from wholesaler. Strategic alliances.

The database of registered users would reflect on the frequency distribution area wise and warehouse and distribution channel could be established. It is new product for the market and hence would not require great market penetration strategy.

The advertising will be mainly on the medium of public transport focusing the working class people through pamphlets and small banners. Public Transport that will be targeted for advertising Best Bus Local Trains

The use of online advertising using Ad-sense of Google. (People searching for grocery shop on internet in Mumbai would get the e-samaan on the top of the advertising list. Flash mob would be organized in the areas with huge number of offices to engage the audience. It will also help in word of mouth and viral marketing. The profile would be created in the yellow pages website such as :

Justdial.com Sulekha.com

Thank you