Introduction

Started by Naresh Goyal as Air Taxi Operator in April 1992 Started Indian commercial airline operations on 5 May 1993 with a fleet of four leased Boeing 737-300 aircraft Scheduled airline status was granted on 4 January 1995 Initial investment of US$10 million 80%of its stake controlled by Naresh Goyal Jets parent company, Tail Winds Ltd. Began international operations to Sri Lanka in March 2004. Jet, is headquarters in Mumbai, India Operates over 370 daily flights to about 68 destinations both in India and international (abroad) Listed in the NSE in the year 2005 Includes major cities like Mumbai, Delhi, Chennai, Jaipur, etc. Second Leg cities like Aurangabad, Patna, Nagpur, etc. 21 international destinations in 17 countries across Asia, Europe & North America International destination includes cities like San-Francisco, New York, Singapore, London (Heathrow), Hong Kong, Colombo, Abu Dhabi, Dubai, etc.

The 7 Ps
Product Airline service travel On Ground Services

Check in options - Airport check-in, Tele Check-in, Web Check-in, Airport Lounges Coach Services Kiosk Check-in, SMS Check-in, Check-in while walk-in, One Time Check-in on Return Journey, Through Check-in

 Bus Services

In-flight Services Classes of Service - First class, Premiere class & Economy class Convenience & Safety -Towels, Pillows & Blankets, Reading material, First Aid, Smoke detectors, Bassinets, Child Care, life jackets & seat cushion

Cuisines Entertainment - Jetscreen Movies, TV programmes, Games, Music, In-flight communicator, Online magazines etc. JetWings (in-flight magazine), JetBoutique (in-flight shopping catalogue)

Special Services o Infant and child care, wheel chair assistance, expectant mothers, unaccompanied minors, medical emergencies, travelling with animals & carriage of stretchers

Jet Mobile Access information such as flight status, schedules, set alerts or automatically receive flight delay messages Request for your JetPrivilege account details Search for the lowest fares on Jet Airways Jet Viva Interaction forum for women travelers Modern fashion trends, spa getaways, high end cosmetics

Price Discounted fare for senior citizens, defense personnel Economy & Club Premiere Fare Advance Passenger Excursion Economy & Club Premiere Fare Discounted fare for senior citizens & defense personnel Advance Passenger Excursion/ APEX Fares

One Fare Night Saver Fares Check Fares

Place Place of Service Aircraft Various Airports Jet lounge

Promotion Companion Free Offer, Concessional fares Jet Privilege frequent-flier programme Jet Airways Citibank Credit Cards Corporate Deal Offers Festival specials, Student specials Advertising and Branding

Hoardings and advertisements Brand Ambassadors Sponsorships Event Organization Sales promotion- Tour operators, frontline staff

PROCESS People Processing Greeting method and standard procedure of treatment for customers for each class Booking tickets made online and in counters Flights sticking to schedules In flight service baby care, disabled care Travelling with pets PROPER Meal Service.

Possession Processing

Cargo Luggage- Baggage Handling

PHYSICAL EVIDENCE People Trained cabin crew Immigration & transportation TRAINING Employees SUCH AS Pilot, Cabin Attendants, Engineers, Customer Service Agents, Securities, Marketing, Sales & Reservation employees Flight Offices - Org. & Ticket Booking Agents Virtual Servicescape Cuisine In-flight entertainment facilities Kiosks check-in counters Jet boutique in flight fashion apparel Jet kids in flight kids programme Jet mall in flight shopping