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Avg-1

HISTORIC MONTHLY SALES DATA

Sales Volume

JAN
63

FEB
57

MAR
59

APR
48

MAY
55

JUN
61

JUL
61

AUG
45

SEP
54

OCT
68

NOV
56

Sales Volume

JAN
70

FEB
59

MAR
60

APR
70

MAY
72

JUN
62

JUL
65

AUG
58

SEP
56

OCT
68

NOV
65

75
63
61

61

61

61

61

61

61

61

61

61

61

Estimation
Last observation
Arithmetic mean

Estimation is purely subjective - success is


dependent on skill of the forecaster.
Last observation is a'last resort'.
Arithmetic mean is not sufficient, but a useful
benchmark.

Page 1

Avg-1

DEC
66

JAN
70

FEB
59

MAR
60

APR
70

MAY
72

JUN
62

JUL
65

AUG
58

SEP
56

OCT
68

NOV
65

DEC
63

61

61

61

61

61

61

61

61

61

61

61

61

DEC
63

61

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Avg-1 chart

80

70

60

50

40

30

20

10

0
JAN

FEB MAR APR MAY JUN

JUL AUG SEP OCT NOV DEC JAN


Sales Volume

Page 3

FEB MAR APR MAY JUN


Arithmetic mean

JUL AUG SEP OCT NOV

Moving avg

HISTORIC MONTHLY SALES DATA

Sales Volume

JAN FEB MAR


63
57
59

3 month moving average


3 month WMA (proportional)

Proportional weights

0.20 0.30

APR
48

MAY
55

JUN
61

JUL
61

AUG
45

SEP
54

OCT
68

NOV
56

59.67 54.67 54.00 54.67 59.00 55.67 53.33 55.67 59.33


59.20 53.10 53.70 56.60 59.80 53.00 52.70 59.20 59.20

Proportional weights must add up to


1.

0.50

Use the F4 function key to make a


cell reference absolute

Page 4

Moving avg

DEC
66

JAN
70

FEB
59

MAR
60

APR
70

MAY
72

JUN
62

JUL
65

AUG
58

SEP
56

OCT
68

NOV
65

DEC
63

63.33
63.40

64.00
66.00

65.00
63.70

63.00
61.70

63.00
64.80

67.33
69.00

68.00
66.60

66.33
65.50

61.67
60.90

59.67
58.40

60.67
62.40

63.00
64.10

65.33
64.60

ghts must add up to

Page 5

80

70

60

50

40

30

20
JAN FEB MAR APR MAY JUN

JUL AUG SEP OCT NOV DEC JAN FEB MAR APR MAY JUN
Sales Volume

3 month moving average

JUL AUG SEP OCT NOV DEC

3 month WMA (proportional)

Adaptive

Weighted Moving Average with adaptive filtering

QUARTER
ACTUAL SALES
OPEN WEIGHTS

QUARTER
FORECAST
ACTUAL SALES

1
12567
0.20

SALES FOR 20XX


2
13456
0.20

FORECAST FOR 20XX


5
6
11645
10351
11120
0

3
10200
0.20

4
11000
0.40

7
0
0

8
0

0.17
0.00
0.00

0.38
0.00
0.00

Always look out for validation


opportunities. If the actual
sales match the forecast the
adjusted weights should be the
same as the original.

ADAPTIVE FILTERING - RECALCULATION OF NEW WEIGHTS


Adjusted weights for Qrt 6 forecast
Adjusted weights for Qrt 7 forecast
Adjusted weights for Qrt 8 forecast

0.18
0.00
0.00

0.18
0.00
0.00

Page 7

Weights are adjusted to take


account of new knowledge of
the difference between the
forecast and actual sales

Adaptive

Always look out for validation


opportunities. If the actual
sales match the forecast the
adjusted weights should be the
same as the original.

Weights are adjusted to take


account of new knowledge of
the difference between the
forecast and actual sales

Page 8

E-S

Simple Exponential Smoothing


HISTORIC MONTHLY SALES DATA
JAN
FEB
MAR APR
MAY JUN
JUL
AUG SEP
OCT NOV
Sales Volume
114.00 121.00 119.00 120.00 115.00 125.00 119.00 120.00 128.00 119.00 122.00
E-S Coefficient
0.40
Forecast
114.00 116.80 117.68 118.61 117.16 120.30 119.78 119.87 123.12 121.47 121.68

Exponential smoothing
coefficient is a value between 0
and 1 - the higher the value the
lower the degree of smoothing
and vice versa

Page 9

E-S

DEC
118.00
120.21

Page 10

E-S chart

130.00

125.00

120.00

115.00

110.00

105.00
JAN

FEB

MAR

APR

MAY

JUN
Sales Volume

Page 11

JUL

AUG
Series2

SEP

OCT

NOV

E-S Table

Simple Exponential Smoothing


HISTORIC MONTHLY SALES DATA
JAN FEB
MAR
APR
MAY
JUN
JUL
AUG
SEP
OCT
Sales volume
114.00 121.00 119.00 120.00 115.00 125.00 119.00 120.00 128.00 119.00
E-S COEFFICIENT
0.20
Forecast
114.00 115.40 116.12 116.90 116.52 118.21 118.37 118.70 120.56 120.25
Data Table Exploring the Sensitivity of the E-S Coefficient

E
S
C
O
E
F

0.05
0.10
0.20
0.30
0.40
0.50
0.60
0.70
0.80
0.90

JAN
114.00
114.00
114.00
114.00
114.00
114.00
114.00
114.00
114.00
114.00
114.00

FEB
115.40
114.35
114.70
115.40
116.10
116.80
117.50
118.20
118.90
119.60
120.30

MAR
116.12
114.58
115.13
116.12
116.97
117.68
118.25
118.68
118.97
119.12
119.13

APR
116.90
114.85
115.62
116.90
117.88
118.61
119.13
119.47
119.69
119.82
119.91

MAY
116.52
114.86
115.56
116.52
117.02
117.16
117.06
116.79
116.41
115.96
115.49

This is an example of a one-way data table


to see the effect of varying exponential
smoothing co-efficients on the 12 months
forecast - more details on data tables in the
Busplan.xls model.

Page 12

JUN
118.21
115.37
116.50
118.21
119.41
120.30
121.03
121.72
122.42
123.19
124.05

JUL
118.37
115.55
116.75
118.37
119.29
119.78
120.02
120.09
120.03
119.84
119.50

AUG
118.70
115.77
117.07
118.70
119.50
119.87
120.01
120.03
120.01
119.97
119.95

SEP
120.56
116.38
118.17
120.56
122.05
123.12
124.00
124.81
125.60
126.39
127.20

E-S Table

NOV
DEC
122.00 118.00
120.60 120.08

OCT
120.25
116.51
118.25
120.25
121.14
121.47
121.50
121.33
120.98
120.48
119.82

NOV
120.60
116.79
118.63
120.60
121.39
121.68
121.75
121.73
121.69
121.70
121.78

DEC
120.08
116.85
118.56
120.08
120.38
120.21
119.88
119.49
119.11
118.74
118.38

Page 13

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