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soug"t#after an effecti$e "iring strateg! but is %lague wit" $arious limitations an c"allenges as well& 'n erstan ing its %otential, com%anies across all omains "a$e starte using social recruiting to i entif!, source an engage Gen#( can i ates& )ere are t"e *e! Fin ings of t"e latest researc" con ucte b! Times+obs&com # , -./ organisations em%lo! social recruiting as t"eir "iring strateg! , 01/ organisations belie$e t"at en"ance web %resence woul assist t"em to reac" out can i ates Gen#(
, --/ em%lo!ers belie$e t"at t"e ifficult! face uring $erification of information %ro$i e b! t"e can i ates on t"eir %rofiles is t"e ma2or limiting factor for social recruiting 3lease fin a 3ress 4elease for 3ublication a%%en e below& (ou ma! also rea more on 5m%lo!ers Going Social to 4ecruit Gen#( in t"e 6ctober 1.71 issue of T+insite& (ou can Downloa t"e 8om%lete 6ctober 1.71 issue of T+insite newsletter b! clic9ing )ere :is"ing !ou a $er! 2o!ful festi$e season,
:it" Best 4egar s, ;seem Set" )ea of 8or%orate 8ommunications 856 8or%orate 6ffice Times Business Solutions Limite <07 71. ==> =>>? <07 007.1 ->>=aseem&set"@timesgrou%&com
.n this series of / oardroom !ialogues0, e1perts agreed that technology, social tools and referrals play a very crucial role +hile adopting this approach$ "he "imes#obs$com survey highlighted the importance of an organisation0s +eb presence to attract talent$ %bout '2( of the organisations believe that enhanced +eb presence +ould assist their organisation to reach out to 2en34 candidates$ Vijay Aloysius, head-recruitment, Samsung India So t!are "perations, felt spreading the +ord about the organi5ation +as important in appropriate forums in the social media platforms$ !uring these discussions, the general consensus of panelists +as that tracking +hat is being said about the organisation in the social media is of utmost importance$ 6ecruiters have identified and are tapping the potential of social net+orking platforms for sourcing candidates but no+ are striving to employ social net+orking tools for assessing and engaging potential talent$ 71pressing his vie+s on the same, during the oardroom !ialogue organised by "imes#obs$com in !elhi, Anil #arg, vice president-human resource, $hirlpool, opined that the approach of assessing and engaging talent on social media is an evolving field$ 8e added that since competition is also tapping into the same talent pool, engagement is imperative$ 8e said, "he idea is not only to tap the best talent, but to engage those +ho are continuously associated +ith our business and are +illing to be part of it$ %midst all these benefits, there are fe+ disadvantages of social recruiting as +ell$ !iscussing this concern during the oardroom !ialogue, Sanjeev %umar, vice president-human resource, Moser &aer Po!er ' In rastructure (imited, stated that the success ratio of this medium is comparatively lo+er than traditional channels$ 8e stated, 9ast year +e recruited 2:0 people out of that only ; +ere from social media$ "raditional methods have al+ays paid off so 86 is apprehensive to e1periment +ith ne+er applications$ .f investment in a channel is giving me fruitful returns, . +ill use it$ %ccording to the "imes#obs$com survey, <<( of the surveyed employers believe that difficulty in verifying the candidate0s credentials provided on their profiles proves to be the ma=or limitation of social recruiting$ "he remaining 2;( employers consider ethical and legal issues like discrimination claims to be the limiting factors$ Organisations across .ndia have comprehended the potential of social recruiting and are appreciating the results$ 4et the application of social media for assessing and engaging talent remains an e1citing yet unchartered territory$ A)out T*insite+ "#insite is the premium research site promoted by "imes#obs$com$ .t gives you insight into current hiring trends and provides data3based analyses of challenges faced by 86 department across industries$ "he enclosed ne+sletter is based on meticulous mining of live data, detailed and structured polls and comprehensive surveys$ 33333 7nd of !ocument 33333