Dear Friend,

First of all, I’d like to say a very big thank you. For without you, your enthusiasm,
curiosity, energy and commitment, we wouldn’t be where we are today. U’Luvka
is about sharing, and with your help, that’s exactly what’s happening, all over the
world. So thank you.

U’Luvka is very close to my heart – so much of me, and my life has gone into
making it - that what I am sharing with you is something very personal. However,
looking back over the last few years, probably the moment that my dreams and
ambitions came into clarity was during my visits to Poland in the late 90s. I had a
great Polish friend who used to work with me in England, and he insisted that I visit
him and his family in Poland. I arrived at their home and was treated to a tradition
that goes back thousands of years: his mother brought us little plates of food to eat
– pickles, fish, potatoes and dark brown bread, and then, when the moment was
right and we had shrugged off the mantle of our journey and had settled at the
hearth, the vodka. It was served in little jugs, and as each person took their sip,
eye contact was made and the spirit of friendship passed amongst us. It was then
that I began to learn that in Poland, vodka is the spirit of friendship: it allows hearts
to open and for souls to freely communicate. It is about all the things we hold
dear in life: home, hearth, family - friendship, love & pleasure.

At that moment, a love affair began for me – one that was to take me back to
Poland again and again - a love affair not with vodka, but with the spirit within it,
the essential nature of it which speaks to the essential nature in us. As I travelled,
toasted and talked I was humbled by the honest and direct simplicity of the Poles,
and their open hearted connection with each other, and with me. Magical
journeys; magical times.

Here in U’Luvka’s first Brand Bible, we’ve tried to capture something equally
elusive, the ‘essence’ of U’Luvka itself. But if there’s one over-riding principle I can
offer you, one that we genuinely stick to, it’s this: if you do it with heart, if you do it
with love, you’ll do it with U’Luvka.

So let us raise a toast, and look each other in the eye: To Friendship, Love &
Pleasure

Mark Holmes
mark@uluvka.com

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HOLDING THE HISTORY OF POLISH ROYAL VODKA IN YOUR HAND

U’Luvka’s ‘legless’ glasses are faithful copies of the original vodka drinking glasses
from the Polish Royal Court of 1606. You’ve probably noticed something very
distinctive about them; they have no bottom and you can’t put them down. This
made no sense to me when I first discovered them, except that whoever designed
them wanted to cause trouble. I then realised that their creator wanted to stay up
all night with his friends; and if you couldn’t put the U’Luvka glass down, you
weren’t going home.

Poles have always been famous for their generous hospitality. Dining with Polish
friends today, you will find your vodka glass continually replenished; a tradition
dating back 500 years. King Sigismund III’s hospitality at the Polish Royal Court was
legendary. Celebrations at Court were a one-way ticket: you arrived, your glass
was always full, you couldn’t put it down and then you were carried out. This is
where the tradition of breaking glasses started – “I’ve had enough!” This drinking
tradition was also used to award contracts of state to the last man standing.
Consequently, not many straight roads were constructed at this time.

King Sigismund now had a problem, as the Court was permanently in celebration.
So he consulted Sendivogius, his genius Court Alchemist, who created a royal elixir
so exceptional that you could drink all night and work all day.

U’Luvka is a faithful recreation of what folklore

knew as Sendivogius’ ‘unfathomable spell’: the
stuff of legend; the spirit of genius.

Page 2
THE DANCE OF LIFE

U’LUVKA’S ICONIC GLASS BOTTLE was inspired by

ancient alchemical distillation vessels. Alchemy is all
about transformation, and every transformation
involves the balance between opposites: light and
dark, negative and positive and, that most potent of
all transformative oppositions, the dance of man and
woman, which is ultimately the dance of life itself.
The U’Luvka bottle is a physical representation of the
balance between male &female, with the rounded
base representing ‘female’ and the elegant neck
‘male’.

The beautiful simplicity of the bottle is kept free of

ornamentation because it needs none: when
something is in harmony, it is inherently beautiful…
‘Form follows Function’. And when something is
simple and beautiful, it’s usually practical too: we’re
told that bartenders love U’Luvka’s design because
the kink in the waist makes a perfect thumb rest for
smooth pouring.

THE U’LUVKA LOGO is an alchemical sign

combining the glyphs for spirit, soul, man and
woman, and when you combine all these
together, it adds up to the uniquely human
experience of friendship.

But the symbol means different things to

different people – some see it as a pair of
cocktail glasses standing on their heads, and
there’s nothing wrong with that. That sounds
like fun too.

THE OUROBOROS is The Brand Distillery’s logo, and it has

been fire-branded by hand onto each U’Luvka bottletop. It
is an ancient alchemical power symbol showing two
dragons chasing each other’s tails, and represents both
‘transformation’ and ‘distillation’. To transform anything in
alchemy the opposites must dance, and in that dance,
they transform: negative & positive, sun & moon, yin &
yang, male & female. This is the dance of the universe, the
dance of life, and it happens every night in every bar and
restaurant in the world. It’s what happens every time you
open a bottle of U’Luvka… you touch the Ouroboros and the dance begins. The
question is, where will it end?

U’Luvka? Yes I do.

Page 3
SHARING THE GOOD TIMES

The iconic U’Luvka Ice-Bucket & ‘legless’ Glasses

Because not everyone wants to be carried out of the

party, we’ve created our beautiful U’Luvka ice bucket
with a rack to put the glasses down in between sips. It
also creates a real stir when delivered to the table in
nightclubs, or as the centrepiece to a table at any
gathering. Shown here with our Magnum.

The ice bucket is about sharing: everyone drinking from

the same vessel, pouring drinks for each other, toasting
each other. U’Luvka is about sharing, and our ice bucket
celebrates that. It’s beautiful and tactile and causes a stir
of ‘me too’ orders.

U’Luvka MAGNUM 175cl

Standing almost half a metre tall and
containing enough delicious U’Luvka to make
almost 40 double measure cocktails. A big hit
with the bit hitters at top night clubs.

U’Luvka SIGNATURE 70cl or 75cl (US)

Where it all began – the iconic Signature bottle
– a glamorous back-bar eye-catcher.

U’Luvka MINIATURE 10cl

Small enough to fit in your handbag but big
enough to make two generous Martinis. Now
being served in Emirates First & Business Class
and top hotel mini-bars.

The Perfect Martini

The U’Luvka Miniature – big enough to make

two of U’Luvka’s Signature Martinis: The Red
Lion & The White Lion. To find out how to
make the perfect U’Luvka Martini, view, share
or download our Vodkast™ at
www.uluvka.com

Page 4
SPREADING THE U’LUVKA

The U’Luvka FRIENDSHIP, LOVE & PLEASURE

Boxed Gift Set

The award winning U’Luvka Gift Box which

includes:

- 70cl or 75cl SIGNATURE bottle of U’Luvka

- two of U’Luvka’s ‘legless’ shot glasses
- the U’Luvka Cocktail Book.

THE U’LUVKA ICE BUCKET

Our iconic ice-bucket with a boxed
dozen of our unique ‘legless’ shot
glasses. Shown with our award-winning
luxury gift packaging.

THE U’LUVKA VODKA COCKTAIL BOOK

Fourteen luxury cocktails created exclusively for us by
one of the world’s top alchemists, Nick Strangeway,
presented in an A6 silver foiled booklet with black
pages.

U’LUVKA MINI GIFT BOX

(LAUNCHED IN FEBRUARY 2009 – AVAILABLE IN THE UK)
Complete with a 10cl Miniature, two of U’Luvka’s
iconic ‘legless’ shot glasses and a mini cocktail
book, the Miniature gift box makes an ideal luxury
gift for all celebrations

Page 5
THE SPIRIT OF FRIENDSHIP

The Arab alchemists who first created alcohol in the 8th Century recognised it as
the spirit latent in all plants and called it ‘eau de vie’ - the water of life. Both Russia
and Poland claim to have created vodka first, and the word for it in both
languages comes from the same word ‘woda’, which means ‘water’.

U’Luvka has been inspired by Sendivogius’ original royal elixir and we have striven
to replicate the purity, character and authenticity of the original using modern
distillation methods and a mixture of 50% rye, 25% what and 25% barley.

U’Luvka’s master distiller has been making and creating award-winning vodkas for
over 30 years, and U’Luvka is the synthesis of this experience. In homage to
Sendivogius, she wanted to create not just a great vodka, but also a great spirit.

Please refer to the tasting notes on the next page for more information.

Page 6
 U’LUVKA VODKA TASTING NOTES

Ian Wisniewski – Spirits writer and Connoisseur

Nose: Fresh, ripe grain notes, clean and direct with real body, and a
good range of nuances: spice, sherbet, and nuttiness.
Palate: Initially delicate with a creamy, lightly buttery character, and an
impressive, sweet, savoury, spicy balance with underlying ryness,
expanding further with aniseed freshness and spice. Vibrant grain
finish retains freshness and keeps delivering flavour.
Comment: It would be difficult to make this any better.

Simon Difford - Founder CLASS Magazine, Difford’s Guides & Source Guide
Subtle and weirdly pleasing. Hints of rubber underlay on the nose. Smooth,
rounded and clean. Very slightly sweet with hints of aniseed and salted butter.
Oozes character. Scores 5/5.

Colin Appiah - Fifteen, Circus, Lab and Cocktail Kings

That’s the best vodka I have ever tried, and the first sipping vodka which I could
drink at room temperature.

Nick Strangeway - The Hospital, Che, Cecconi, Floridita, Hawksmoor and The
George
U'Luvka is both beautiful and practical. The bottle leads you into the quality that
you would expect to find inside. The aesthetic is complete. Aesthetically pleasing
to look at and touch, and aesthetically a pleasure to drink. A combination unusual
in the vodka market.

Nidal Ramini – Co-Founder Dusk, K Bar and Montgomery Place

U’Luvka produces the best vodka martini I have ever tasted. Simple as that.

For further information:

Vitor Kono
The Brand Distillery Ltd
+44 (0)20 7602 7788
vitor@uluvka.com
www.uluvka.com

Page 7
 Comments from the U.S.A

Anthony Dias Blue - Leading Spirits Critic & Founder of The San Francisco Spirits
Competition
“Mellow, Creamy U’Luvka is very sleek and silky with dry cereal flavors, honey and spice
tones and a beautifully lingering finish. 95/100 points.”

“U’Luvka is more than just vodka, it is a luxury spirit.”

Ben Pundole - F&B Director Morgan Hotel Group

“U’Luvka is a perfect brand match for our luxury boutique hotels.”

Lennel Smothers - Founder Lennells Wine & Spirit Boutique, NYC

“I am a whiskey gal. U’Luvka is the vodka I enjoy drinking.”

Brian Van Flandern – Spirit Critic, Lecturer & Manager, Bemelman’s Bar, Carlyle Hotel, NYC
“In an endless sea of new vodkas flooding the market U'luvka stands alone. It seems that
most vodkas are more interested in capturing market share than creating a quality
product. At the end of the day the key to any great spirit is passion and flavor. Friendship,
love and pleasure are not just the meaning of the symbol on the front of the bottle, they
are a testament to the passion of the producers. The hand blown phallic bottle suggests
virility and sexuality. And like a great cocktail that balances acid, sugar and alcohol,
U'luvka's recipe of wheat, barley and rye has a wonderfully assertive flavor that belies the
common notion that vodka has no taste. If ordering this vodka in a classic martini, one
would be well advised to order it stirred and not shaken so as to avoid dilution and take
advantage of the lingering finish.”

For further information:

Colin Asare-Appiah
USA Cellphone: 1.917.3188.851
UK mobile: +44 (0) 7941 093 024
colin@uluvka.com

Page 8
PROUD AS CAN BE

Since our launch in 2005, we’ve won over 15 major international awards, including
six Gold Medals for the exceptional quality of U’Luvka. For further information,
please visit our website at www.uluvka.com

U’LUVKA VODKA INTERNATIONAL WINNER AWARDS

WINNER ‘ ICE AWARDS’ 2009

BEST SUPER PREMIUM VODKA, IMBIBE MAGAZINE

WINNER ‘BEST VODKA’ 2008

SPIRITS BUSINESS, SPIRIT MASTERS COMPETITION

WINNER ‘GRAND MASTER IN DESIGN & PACKAGING’ 2008

SPIRITS BUSINESS, SPIRIT MASTERS COMPETITION

WINNER ‘BEST VODKA’ 2008

LOS ANGELES SPIRIT COMPETITION

WINNER ‘GOLD MEDAL – SPIRITS CATEGORY’ 2008

LOS ANGELES SPIRIT COMPETITION

WINNER ‘BEST PACKAGING & DESIGN’ GOLD MEDAL, 2008

DRINKS INTERNATIONAL VODKA CHALLENGE

WINNER ‘BEST SUPER PREMIUM VODKA’ GOLD MEDAL, 2008

DRINKS INTERNATIONAL VODKA CHALLENGE

WINNER ‘EXCEPTIONAL VODKA’ GOLD MEDAL, 2007

SAN FRANCISCO WORLD SPIRITS COMPETITION

WINNER ‘GRAND GOLD MEDAL’ 2006

44TH MONDE WORLD SELECTION SPIRITS AND LIQUEURS

WINNER ‘EXCEPTIONAL VODKA’ GOLD MEDAL, 2006

SAN FRANCISCO WORLD SPIRITS COMPETITION

WINNER ‘GOLD MEDAL’ 2006

WINE & SPIRITS DESIGN AWARDS

WINNER ‘WORLD MEDAL’ PACKAGING AWARD, 2006

NEW YORK FESTIVALS ADVERTISING AWARDS

WINNER BEST VODKA PACKAGING, APRIL 2006

CLASS MAGAZINE

WINNER BEST PACKAGING IN THE DRINKS INDUSTRY, APRIL 2006

CLASS MAGAZINE

WINNER BEST PACKAGING GOLD AWARD, 2005

20TH LONDON INTERNATIONAL AWARDS

WINNER PACKAGING PLATINUM MEDAL, 2005

BEVERAGE TESTING INSTITUTE, CHICAGO

WINNER ‘EXCEPTIONAL VODKA’ GOLD MEDAL, 2005

BEVERAGE TESTING INSTITUTE, CHICAGO

Page 9
The U’Luvka logo is very special to us, as it is an alchemical power sign and
actually a little bit magic. It consists of the words ‘U’Luvka Vodka’ written in a
typeface created from an antique Polish scripts, and the alchemical emblem.
The word ‘U’Luvka’ refers to the ‘legless’ glasses.

Along with the U’Luvka symbol, we like to use our ‘positioning statement’
TRULY ENCHANTING. PERFECTLY BALANCED. Please use this where appropriate on
your U’Luvka communications and marketing materials.

Our toast to FRIENDSHIP, LOVE & PLEASURE is also something we say on our
packaging; we often use this as a way to sign-off our emails and letters, and on
more social stationery such as business cards.

We like to use dark backgrounds when adding colour to U’Luvka communications

as they add an element of enchantment and luxury; the easiest one to use is black
or, if you can, our U’Luvka dark purple. To compliment the darker backgrounds, we
like to use lighter colours for the logo and type, often in white or silver. We are
always happy to help you create marketing materials for U’Luvka along with our
design team, please just let us know what you need and together we’ll make
something beautiful.

THE U’LUVKA PATTERN

The U’Luvka pattern is an elegant and versatile pattern inspired by period textiles,
ancient Polish manuscripts and glassware. We use it as a layer in the background
to add a sense of history and luxury to our communications. It is the pattern
etched onto our U’Luvka ‘legless’ glasses. Use it as a background for cocktail
menus or presentation covers, or printed as a smoky background on tissue paper.

We’ve found, however, that you need to use it sparingly or it can overwhelm the
simplicity of the U’Luvka symbol and other packaging. We’ve used it as the front
and back covers for this booklet, and you will find PDF files for it on your CD.

Page 10
PLEASE KEEP IN TOUCH

U’Luvka Vodka
The Brand Distillery Ltd
31 Sinclair Road
London W14 0NS
United Kingdom

Telephone
+44 (0) 20 7602 7788

Fax
+44 (0) 20 7602 4372

Email
celebrate@uluvka.com

Website
We our proud to say that many people think we have one of the most interesting
websites in the drinks industry. We look forward to welcoming you soon at
www.uluvka.com

If I can be of any help, I am always

available on +44 (0)20 7602 7788 or
mark@uluvka.com
Mark Holmes, Founder

Page 11