Introduction

The entrepreneurial venture I am going to practice is to step in, in the leather business. This venture will help to stand up on our own feet. World leather industry is huge and never ever going to be closed down although could face ups and downs as the history of leather products is as old as human beings are, and leather products are need more than a want of us, so the scope of leather products could never die although it might face difficulties, which is the part of business Pakistan is always considered as important player of this ground since after its independence, Leather industries contribution towards exports is always essential part of the exports share, but importantly for last 9 years there is marginal contribution in exports. This may have some certain reasons important are the intense competition, new players like Bangladesh, China, Turkeys strong position gained in last decay. Importantly electricity shortfall, raw materials prices and very importantly War against Terrorism put negative effects on leather industry. The negative perception of the country in the world community has adversely affected business and we are getting 20 per cent less price for the same product manufactured in other countries. Price is the only attraction to the buyers who have created fences against Pakistani goods. So it shows that there are lots of problems in the industry but still is attractive one as history could repeat itself, and I believe that I can get something positive out of it. Competition with in the market of Pakistan is not intense so many Companies like Bata shifted their manufacturing operations in country like China and Bangladesh where advantage of cheap labor is attractive and we believe my business strategy of dealing customer according to his demand could give us an edge, as we can say, We are the Leather Tailor.. We divided the market into two segments one is local, our national market where we will focus on change of trends and needs and wants and will supply according to that and the other is International, our International

market is attractive ones earnings in dollar contribute a lot in ones pocket. I will contact international clients through websites and also planned to participate in exhibitions around the globe, although it is difficult one and our limited resources may create hurdle but it is essential for business development to have direct access to your clients, so Future plans are there for expansion with increasing our products demand in market. Future Trend shows that there will be no shortage of raw materials as demand and supply of our live stock will increase, and at the same time lather industry could get the advantage by utilize this opportunity, at the same time market demand is gradually increasing in international market specially and a bit in national market, Demand is there and I am ready to supply, ready to run in the field of entrepreneur, ready to take the risk, not ready to freeze our feet in the slavery of job

A. Name And Address of the business

Name: Awesome Leather Bags

Address: 96-A Guldashat Town, Lahore Cantt Email: ali_ravian@live.com

B. Name And Address of the principals

Name: Muhammad Ali Asim Address: 96-A Guldashat Town, Lahore Cantt

C. Nature of the business

It is the Sole proprietorship business which deals in leather sleek bags. I shall purchase finished leather from different suppliers then make customized leather sleek bags according to the customers demand. At early stage of business I will focus on bags only, with the passage of time we will expand product line into leather wallets, belts and shoes etc.

D. Statement of Financing Needed

First of all I have decided my capacity of units per month that is 300 pieces Initial/fixed cost Operating cost/expense Reserves Total Investment Rs. 0.2 million Rs. 0.4 million Rs. 0.4 million Rs. 1 million

E. Statement of confidentiality of report

Every person has his own perception about any business same case with me. According to the industry analysis and future trend in leather products I recommend that leather goods are the main source of Pakistan exports to boost up the economy. There is 4 to 5% of total export from leather. There was $1,088 million in 2004-05 from leather export so it is clear that it has great demand and also a gap between demand and supply. It has more chances to grow as large scale as compare to other traditional business. Online shopping is increasing day by day so it is necessary to sell our products online, selling online company can get potential buyers at lower cost. Pay Pal has over 184 million accounts, so it is clear that online shopping preferences is increasing day by day.

Executive Summary
The purpose of starting the business is to facilitate all class of people with slandered quality of product at most affordable process. My company is providing innovative, stylish and light weighted product The Sleek Bag. People are tired of dragging the old heavy bag and still miss out the most important things. Its a bag that carries your ID cards, Notepad, Cellphone, Keys, pen and important documents. There are separate compartments for every mentioned above things to place on. Our tag line is just grab the bag and go. The most attractive thing that my company is providing to our customer is customized leather bags. In Pakistan you will hardly find any shop that provides customized leather bags. Although there is one international brand with several outlets all over Pakistan by the name of HUB LEATHER which is a French brand that give a little customization in their bags which is only the inscription of name on the bag. I have come up with an idea of providing full customized bags as well as sleek in nature. I have different catalogs through which customers can select leather of their choice. Each and every part of the bag can be customized i,e inside compartments and you can in script any name, quote etc of your choice as per mentioned design and font style. I will be providing some readymade bags of standard design which can be purchased instantly. I will use both synthetic as well as pure leather. The pure leather which will be used is Buffalo, cowhide, most well known and most versatile sheep and lamb leather. I will be opening retail outlets at major shopping malls in Lahore which will be Xinhua Mall, Mall of Lahore, Defence H block and Defence Y block. I will not be having my own production facility. Rather I will have it outsourced and get the bags manufactured by the local manufacturers of leather. Supplier will be determined on who accepts the lowest possible rate compared to others.

Industry Analysis
Future Outlook and Trends
Leather product is a fashion symbol for teenager and youth generation in the western world like USA, Canada, Germany, France and Italy. Now in these days every business is facing decline due to the global crisis but Future Trend shows that there will be no shortage of raw materials as demand and supply of our live stock will increase, and at the same time lather industry could get the advantage by utilize this opportunity, at the same time market demand is gradually increasing in international market specially and a bit in national market, Demand is ther and I am ready to supply, ready to run in the field of entrepreneur, ready to take the risk, not ready to freeze my feet in the slavery of job

Analysis of competitors
It is very important to analyze the competition environment of the industry in order to compete successfully. It is good for strategy making to identify the strengths and weakness of competitors and try to differentiate itself from them. We have many local as well as international competitors who produce leather bags and HUB Leather in the top of the list of competitors. But because of the best feature of customization which adds value to business I dont have much risk from my competitors.

Market Segmentation
The retail shops will only be located in Lahore and will comprise of four branches I will be opening retail outlets at major shopping malls in Lahore which will be Xinhua Mall, Mall of Lahore and Defence H block and Defence Y block as I will be targeting all class of people with slandered quality of product at most affordable process.

Industry Forecasts
World leather industry is huge and never ever going to be closed down although could face ups and downs as the history of leather products is as old as human beings are, and leather products are need more than a want of us, so the scope of leather products could never die although it might face difficulties, which is the part of business Pakistan is always considered as important player of this ground since after its independence, Leather industries contribution towards exports is always essential part of the exports share, but importantly for last 9 years there is marginal contribution in exports. This may have some certain reasons important are the intense competition, new players like Bangladesh, China, Turkeys strong position gained in last decay. Importantly electricity shortfall, raw materials prices and very importantly War against Terrorism put negative effects on leather industry, so government of Pakistan is also thinking about rebates and tax relaxation to the exporters. So it can boost our economy as well as leather industry particularly exporters

Description of venture
Product I will be dealing in the sale of Leather Bags only. As far as production of the Bags is concerned I will be outsourcing it. I will provide leather to the factory charging me comparatively the least price to process the leather and then I will have it developed into a Bag by a manufacturer again from whoever will charge me the least price.

Service Company will give online sale services for its customers. Customers can order through company website for customize their products. They will get service for the delivery of goods. Moreover they will also have the facility to email me the name or quote they would like to have in scripted on their Bags.

Size of business The size of the business will be small at the beginning due to limited funds but I may plan to extent if the business earns a healthy profit so that I can have enough capital to extend and be able to open up retail outlets in cities apart from Lahore such as Islamabad, Karachi, Faisalabad and Gujranwala which may increase my customer base.

Office Equipment and Personnel

The office equipments will be computer, printer and internet etc. I will employ 2 sales representatives, 1 cashier, 1 sweeper and 1 supervisor at each shop to attend the customers which may increase by employing a supervisor if the business extends. The business will have enough furniture such as racks, shelves and other necessary material such as statues to put the Bags on and make to outlet look attractive Equipments Equipments Office Tables Computer Printer
Amount/N0

1 1 1

Internet connection Landline Office chair

1 1 1

Personnel Job/Position Sales representative Supervisor Cashier Sweeper Total No of Employees 2 1 1 1 5

Background of Entrepreneur
I Muhammad Ali Asim belong to a business family. I am an undergrad student currently enrolled at Lahore School of Economics (LSE) pursuing my BBA (Hons) Majors in Finance and Minors in Mathematics and Statistics. I have done FSC from Govt Collage of university, and I have completed my matriculation from Cathedral School. I live in Lahore Cantt, Pakistan. My family also originates from Lahore. I have done internship in Diamond Foam as an accountant and I am also an Assistant Teacher of LSE.

Production Plan
Manufacturing process
1. Receiving of Raw material:First step is in the manufacturing process is to get the leather selected by customer from the supplier and deliver it to the manufacturer of Bag. 2. Cutting: In the second step of manufacturing the leather is cut as per the design of the Bag with the help of cutting machine. 3. Sewing: In the next of manufacturing the leather is sewed as per design with the machine. 4. Sticking: In this step product is going to be stitched with the help of solution. 5. Packing: The last step of processing is packing of each item in different boxes. These products are send to different places as per the order.

Physical Plant and Machinery

My company get the product manufactured i.e Leather Sleek Bag from the manufacturer so I dont need any sort of machinery or plant although I will have retail outlet to display the product and it will have enough furniture such as racks, shelves and other necessary material such as statues to put the Bags on and make to outlet look attractive.

Assessment Of Risk
Evaluate weakness of business
Shortage created in local market due to exports of raw and finished leather Requirement of high working capital High cost of electricity

Economies of scale is a important factor, as most of units in Pakistan have small capacity, which means higher cost, and this results in decreasing competitiveness in the international markets.

Wastage due to unskilled labor

New Technologies
New technology has great impact on every business same case with leather in which tanning process might be more affected by any new innovation. Our operation might be influenced (cutting, stitching and finishing) by new technology. Innovation in internet or online shopping can also change in website transaction process so it is necessary for our IT department to make a plan for future how should adopt these changes when it happens