Grupo Llanera

Llanera is a construction and property development group Specialising in ...land development, promoting and construction for the Llanera group and its partners, looking for synergies, creating new business both in building and services

Areas of business:
Property development Construction, services and private public partnership.

1988

Grupo Llanera founded

Llanera was founded in 1988 by Fernando Gallego Almazora who started the construction company and focussed its activity in the sector of industrial warehouses, refurbishment and small scale property promotion.

1998

The second generation

At the end of the 1990s the second generation of the family were incorporated into its management structure. A process of modernisation and strong growth was initiated.

Origin and current status

2002-07
Professionalisation

Strategic plan

A new strategic phase starts that is key for the development of the company in the next years based on growth factors such as:
Process perfection Team working Strategic alliances Creation of a Board of Administration Organizational restructuring

2007-09
Re-financing

Reestructuring

During this period our main focus was to adapt out portfolio and organisation to the global crisis scenario:

Non strategical assets selling Organizational restructuring

Origin and current status

2010-12
New partnerships

New challanges

We are involved in the development of a new strategy thinking in a new time for our sector:

Optimising current businesses Adapting land development time to market Keeping our values Exploring new business Internationalisation

Some figures
NAV: M 193 Equity: M 29.5 Employees: 78 Turnover 2009: M 73

Construction Division
Llanera Construction offers integrated construction services for all kinds of projects such as industrial, third party, residential and civic infrastructure. The diversification of the company has meant the creation of new business in the area of services and concessions.

Types of activity
CIVIC INFRASTRUCTURE
Tenders for work offered by Public Organisations / Ag.I.U., Urbanismo.

40%

INDUSTRIAL BUILDING

25%

Industrial Warehouses, Logistics Parks and third party projects.

BUILDING

35%

Property construction and promotion.

Integrated project management:

Services
Environmental division of Grupo Llanera. A service directed at companies and local administrations that balances the need to care for the environment with sustainable development. Urban solid waste Incineration

Public Private Partnership

JUSTISEU. 8,305 M2. Construction and rent out of a building for the City of Justice in Xativa (Valencia). Partnership with the regional goverment and a national bank.

Public Private Partnership

PLANTA DE VALORIZACION DE RESIDUOS EN VALENCIA.

Waste Management Industry. Construction and rent out the industry. Partnership with the regional government and a technological partner.

Public Private Partnership

CAR PARK XATIVA 2,863 M2. 119 Units. 3 floors.

Public Private Partnership

CAR PARK PALASIET

4.310 M2 360 Units. 2 floors

Property Development

Llanera is revolutionizing the challenges and opportunities of property development with the aim of creating differentiators with respect to its competitors.
Definition of the value of service offerings Definition of the value of the organisation Definition and development of the brand Distribution network Excellence and operational control

Land Purchase

Town Planning Management

Product Design

Project Management

Marketing

Home Services

Land Purchase
The first phase is the acquisition and valuation of land where the developments will take place. An appropriate policy of land acquisition, its placement in each Master Zone and Green Marketing are the principle points of this first phase.

Land Purchase

Town Planning Management

Product Design

Project Management

Marketing

Home Services

Town Planning Management

Llanera focuses its efforts on the appropriate management of town planning milestones. Appropriate management of time allows each development to be started at an appropriate time from the commercial and technical points of view.

Land Purchase

Town Planning Management

Product Design

Project Management

Marketing

Home Services

Product Design
Llanera has created the concept VIVE, a new form of living experience in Life Style Resorts. Llanera can create and thematise the Resorts, creating unique spaces for living.

We have our own department for product development: from town planning and shopping centres to individual housing.

Land Purchase

Town Planning Management

Product Design

Project Management

Marketing

Home Services

Project Management
Llanera has the capacity to develop technical projects with appropriate contracting of construction. Each project is led by a manager and boasts a multidisciplinary team guaranteeing the execution time and the success of the project.

Land Purchase

Town Planning Management

Product Design

Project Management

Marketing

Home Services

Marketing
Commercial model based on:
Proactive up to sale Market segmentation Application of commercial techniques from other sectors Extensive distribution Network of points of sale at the international level Preferential agreements with the principle European sales channels Strategy of sales to corporations and large accounts

Land Purchase

Town Planning Management

Product Design

Project Management

Marketing

Home Services

Home Services
Llanera offers value added services in its resorts. We are always on the side of our clients.
Gardening Repairs Furniture Health Renting Security Management Recreation Business Customer service

Property Portfolio

Property Portfolio Land Development

ROTGLA. Gross square meters: 295,266 M2

MONTESA. Gross square meters : 74,148 M2

Property Portfolio Land Development

VILAMARXANT. Residencial Golf Resort. 4,100 units.

NOU MIL.LENNI. New town comunity. 11,238 units

Public Private Partnership

CATARROJA SHOPING CENTER 65,000 M2. 34,000 M2 GLA

Property Portfolio Building development

ALFARA DEL PATRIARCA. JARDINES DE ALFARA: 122 units. TORRES DE ALFARA: 39 units.

VILANOVA. 54 units.

Property Portfolio Building development

VISTAVERDE. 78 units.

VEGAZUL. 55 units.

Property Portfolio Buiding development

ENTREOLAS. 98 units.

Finished at 2009/10

PORTISEL. 56 units.

VILACOSTERA. 41 units.

Property Portfolio Logistics, officees & Business Parks

MASIA ALDAMAR. (CONVENTION CENTER.) 11,173 M2

RESIDENCIA PATACONA. (SENIOR RESORT): 7,984 M2

Property Portfolio Logistics, officees & Business Parks

AVANZA II. (Office building.): 4,869 M2

CERDA. (Logistic area.): 7,213 M2

Property Portfolio Logistics, officees & Business Parks

AVANZA FITNESS CLUB. (Fitness & SPA Club.) 3,518 M2

Property Portfolio Logistics, officees & Business Parks

INDUSTRIAL BUILDING DEVELOPMENT. AVANZA I: 10 units. AVANZA II: 6 units.

Grupo Llanera
Jose R. Gallego
CEO joseramon.gallego@grupollanera.com