Question 1:

Chittagong--based a large shipping company (MOJO JOJO), with a network of seventy--eight (78) Dealers did not know enough about its customers. Dealers provided customer data to the company on an ad hoc basis. The Company (MOJO JOJO) did not force dealers to report this information, and its process for tracking dealers failed to report was clumsy. There was no real incentive for dealers to share information with the company. How could customer relationship management (CRM) and Partner Relationship Management (PRM) system solve this problem? Critically analyze and describe.

Partner Relationship Management (PRM):

NetSuite CRM+ Partner Relationship Management is your one-stop-shop for real-time collaborative channel management. NetSuite gives you full control over every element of the partner-focused sales and marketing process, including joint marketing campaigns, lead management, sales forecasting, pipeline management, order processing, and partner commissions and royalties.

Benefits:
Expand revenue and new market opportunities by building a dynamic partner channel Provide real-time visibility into day-to-day marketing and sales activities for better tracking and shorter sales cycles Greatly improve your partner relationships by empowering partners to thrive in your channel

Key Features:
Lead Management Track partner leads and referrals within a single application, enabling you to winand retainmore customers Enable your partners to register and track their leads via one, easy-to-use partner management tool application Forecasting Provide accurate, up-to-the-minute partner sales forecasts that include projected amount of sale, probability of close, and weighted amount of each transaction Assess how each team across your diverse reseller channel is performing through aggregate reports across territories and teams Campaigns and Promotional Discounts Track and analyze all your key marketing data, including leads, closed sales and ROI from joint marketing efforts, within a single application Measure the effectiveness of your joint marketing efforts, isolating both successful and problematic campaigns Sales Tracking and Order Management

Give partners the ability to place and track orders themselves, diminishing the need for your own sales and support teams to monitor the process Gain full visibility into all of your partners' leads, orders and sales activities; use that data to create customized reports according to the criteria you set Commissions Management Calculate partner commissions based on the same parameters as employees, such as commission on sales, quantity, inventory, profitability, inventory total profit, and more Reduce errors associated with redundant data entry, imports, and exports. Sales and Marketing Library Publishing Empower partner organizations to sell and service your customers more effectively by giving them access to a full library of sales and marketing data Publish sales information, such as marketing collateral, competitive selling guides, presentations, product fact sheets and other sales tools

Question 2: Staples sales a wide range of office products and services in Bangladesh and internationally,
including general office supplies computer supplies, business machines (and related supplies), and office furniture. The company tries to offer a wide range of office supplies at a lower cost than other retailers by using Just-in-Time replenishment and tight inventory control system. It uses information from a demand forecasting system and point-of-sale data to replenish its inventory in its 1,500 retail stores. Explain how these systems help Staples minimize cost and any management applications that would be especially helpful to Staples. ON Command CCM was chosen by Staples over previously installed solutions because it allows Staples to: Manage both WAN-connected store devices and LAN-connected corporate PCs from a single centralized management console. This approach significantly reduces IT complexity as well as administrative and support costs for Staples. ON Command CCM will manage POS terminals and servers, back-office PCs, and Internet-enabled customer access PCs at remote retail stores, along with PCs and laptops at Staples corporate headquarters. Deploy operating systems as well as applications and content to remote devices. Staples will use ON Command CCM for future deployment of Windows NT and 2000 as well as software updates for POS, Internet Explorer, Java run-time software and Internet kiosk applications. We are extremely pleased to be working with Staples on this major strategic deployment, said Robert L. Doretti, Chairman, Chairman, President and CEO of ON Technology. We now have several large successes in the retail sector, which is proving to be an important vertical market that leverages the full capabilities of our innovative technology for delivering unattended management across both low- and high-speed corporate networks.

Question 3:
Southeast University relies on information systems to operate 6 departments. Demand for additional servers and storage technology was growing by 20 percent each year. Southeast University was setting up a separate server for every application, and its servers and others computers were running a number of different operating systems, including several versions of Unix and Windows. Southeast University had managed technologies from many different vendors, including Hewlett-Packard (HP), Sun Microsystems, Microsoft, and IBM. Assess the impact of this situation on business perforation. What factors and management decisions must be considered when developing a solution to this problem?

Answer:
University Library and Lab Facilities: Individual academic units support additional lab facilities and the Southeast University Library offers a variety of services to the entire community including the largest cluster of computer labs on campus. Information Security: Generally, you will find assistance between 9:00 a.m. to 5:00 p.m. from Saturday to Thursday. However, after-hour emergencies should be reported to the 24-hour Help Desk at 223,212(PABX Internal). Information Security Staff: Click on the e-mail address of an individual to send a message to him. Please Note: If you would like to submit a problem or help ticket, please call Help Desk at 223, 212 or send an e-mail to helpdesk@seu.ac.bd Systems Engineering Services: The IT Services unit is led by Lecturer and Network Administrator Md. Ashraful Hoque, IT Officer Md. Abdur Rahman and IT Officer Chowdhury Ridwanul Altab, Hardware Engineer Md. Belaiet Hossain, IT Tech Md.Nuruzzaman and Md.Saidur Rahman are also avalable to support users during office hour. You can seek assistance between 9:00 a.m. to 5:00 p.m. from Saturday to Thursday. Services Provided: Network Administrator and IT Officer provide installation and support services for the operating systems, database management systems, Network Troubleshoot, utility programs and applications used on the various server and desktop platforms. Help Desk: The IT Help Desk provides telephone and e-mail technical support services to help with computer configuration issues; answer questions regarding university-supported software; troubleshoot cable television, hardware, network, and telecommunication problems through phone; arrange for on-site technical assistance by a network analyst if the problem cannot be resolved through telephone.

Question 4:
Biman Bangladesh airlines, Bangladeshs leading airline, faces cost pressures from high fuel prices and lower levels of global airline traffic. To remain competitive, the airline must find ways to keep costs low while providing a high level of consumer services. Biman Bangladesh Airlines had a 40 years old data center. Management had to decide whether to replace its IT infrastructure with newer technology or outsource it. What factors should be considered by Biman Bangladesh Airlines management when deciding whether to outsource? It Biman Bangladesh Airlines decides to outsource, list and describe points that should be address in a services level management.

Answer:
Nepotism in recruiting resources: During working in human resources department, one thing has come out is that nepotism is one of the barriers for not getting right resources. Because of favoritism, right people are not getting promotion whereas incapable candidates are placed at the higher positions. Although some unfortunate thing is going on in work place, the employees are expecting better result in future. In connection to this, trade union is becoming stronger day by day. Technological disadvantage: Considering the global standard of International Airlines, Biman is lagging behind. The staffs are not provided with modern technologies like Computer, internet facilities etc. Therefore, information flow, faster customer services are not ensured from the part of employees Reference: www.biman-airlines.com www.seu.ac.bd http://www.eurolanresearch.com/otherUploadeddocs/ROI%20of%20PRM.pdf www.managementinfo.com http://www.netsuite.com/portal/products/crm/partnerelation/main.shtml http://www.oracle.com/us/products/applications/crmondemand/partner relationship-management/index.html www.gooogle.com/bd