Business Model of Fresh Up Juice and Squash - 2009

AICAR Business School

Asian Institute of Communication & Research

Village Damat, Neral – 410 101, (Karjat),

Dist. Raigad, Maharashtra, India

Telephone: (02148) 202687-90, 09822836242

Fax: (02148) 236713,

Website: www.aicar.net

Business Model on Juice

Proposed name: Fresh Up

By:

Ujjval Majmudar

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Business Model of Fresh Up Juice and Squash - 2009

Purpose of Business:

• Indian Juice Industry is expected to grow for about 1000 Cr, in the year
2015.

• Squash, Fresh Juices, Herbal juice market is an untapped market

• People in today’s nuclear family are giving much importance to consume

juice, squash, herbal drinks in their daily routine

• Most of the market is captured by local vendors (in case of lemon and
orange juice) and tetra pack juices offered by only 2 major players,
lacking new variety and taste.

India is a country of different climates having large geographic scale and varied
topography. India hosts six major climate most of the region is dominated by
humid tropical region. Indian has a busy work schedule. Time acts as a
limitation to all students, working professionals and other classes of people.
India on majority has 3 seasons winter (From Dec to March), Summer (March
to June), Monsoon (June to Sept), post monsoon (Oct to Dec). Fresh Juice
concept has been in India but not since long majority of the market is captured
by local vendors’ majority selling lemon juice (lemonade), orange & pineapple.

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Business Model of Fresh Up Juice and Squash - 2009

Vision:

Powerful Strategic Partnership, Inspiring Growth through Innovative Solutions

Mission:

To add freshness in life of people with juices, squash and herbal drinks.

Objective:

• To align concept of one glass of juice every day (morning), or in lunch

and dinner, make you feel fresher, healthier and stronger in mind of
Indian Customers.

• To provide new varieties in form of Squash, herbal, juice this is unkown

to the public at large.

• To build a supply chain system to supply the products to schools,

corporate, industries, government offices, banks, other customers.

Proposed Project Layout

• Finance

• Operation

• Marketing

• IT

• HR

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 Business Model of Fresh Up Juice and Squash - 2009

Chief Executive Officer

(CEO) – (1)

General
Process 2: Manager - (1)

Manager Manager HR Manager IT - Manager Manager

Operation - (2) - (1) (1) Marketing (1) Finance - (1)
Manager (1)

Production and Operation:

• Raw Material procurement

• Production of Juices, Squash and herbal drinks

• Packing of the Juices, Squash

• New product development

Marketing:

• Marketing & Sales of Products

• Acquiring Clients, Key Account Management

Information Technology:

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Business Model of Fresh Up Juice and Squash - 2009

• Data base management system, server

• Looking after online transaction of orders and payments

Finance:

• All day to day activities related to accounts

• Working on Profit Center Costing, budgeting,

Human Resources:

• Looking after whole gamut of HR related activities

• Looking after whole administrative functions

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 Business Model of Fresh Up Juice and Squash - 2009

Chief Executive Officer

(CEO) – (1)

General
Manager - (1)

Manager Manager HR Manager IT - Manager Manager

Operation - (2)
Phase - (1) (1)
3: Marketing (1) Finance - (1)
Manager (1)
Power Tree Accounts
Manager (1)

Asst. Manager Asst. Mgr

Business Executive
(Production) – (New Product) Executive – Development Accounts - (1)
Accountants
(1) – (1) IT (1) Executive – (4)
(3)
Executive Executive Executive HR -
(Pro) – (1) (Ops) – (1) (1) Cashiers
(3)

Back Office
Trainee - (3)

• In addition to the above mentioned manpower there would be 10 unskilled

helper. 7 Female and 3 male

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Business Model of Fresh Up Juice and Squash - 2009

Process 4: Human Resource Attribute: General Manager

Job Description
Job Title General Manager Date
Location Head Office Code 1
Group Senior Management Level L1
Main Purpose of the Job
To Work on the overall Business Process of the company along with formulating strategies
and generating profits.
Principal Accountabilities
1. To head all process as Process Creators
2. To formulate Strategies in terms of long term vision of the company
3. Appropriately direct resources to keep the company ahead of its competitors
To ensure effective budgeting and cost control when implementing all of the
4 company’s technology platforms

5 Develop new products, in line with customer satisfaction

6 To craft and implement the best (quality) practices in product development
Communication and Knowledge Flow
Reports To CEO
Skills and Experience
Qualification B.Sc (Food Tech) along with Age 35+
MBA/ B.E. or B.Tech along
with MBA

Experience Should have worked in similar capacity in a well reputed

process industry turnover in excess of 50 crores.

Should have handled at least 2 new products, in at least 2

different categories from concept to delivery.
Additional Information
Should be certified in cross platform technologies and products
Should have a number of significant product achievements and awards
(Preferably a certified internal (or lead) ISO auditor)
Cost To Company

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Business Model of Fresh Up Juice and Squash - 2009

This will be a structured, market support wage.

Minimum 30 Lacks + market support Perks

Process 5: Financial Project

Projected Financial Cost is as below;

Fixed Cost Amount Running Cost Amount

Real Estate Deposit 2,00,000 Rent (Shop + Office + Small 20,00,000

Factory)

Air Condition – 4 Pcs 80,000 Electricity 3,00,000

(20,000 *4)

Furniture & Fixtures 1,50,000 Annual Maintenance 20,000

Contract

Advertisement 75,000 Stationery 60,000

Computer & Hardware 1,00,000 Raw Material (Fruits, sugar 12,00,000

vegetables etc) -

Cash Register 10,000 Miscellaneous Expenses 60,000

Refrigeration Unit 2,00,000 Printed Carry bags, glasses 1,00,000

Blenders & Mixtures 1,50,000 Salary 80,00,000

Internet, Phone 42,000

Sound System 30,000

Total 85,7000 1,17,40000

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