FMCG

Sector Overview

FMCG companies are rushing to the bottom-of-the-pyramid market with custom-made products. Estimated at close to 350 million, this consumer segment is the biggest and perhaps the fastest growing in the FMCG Sector currently valued at approx US $14 Bn (Source: IBEF). Also with the emergence of organized retail many of the big FMCG giants will look to tie up with retail players thereby pushing their product by virtue of B2B Sales.

WeSchool &

the FMCG Sector

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Specialized course on Product & Brand Management conducted by Prof. V. Kumar, and recognized by J. Mack Robinson College of Business, Georgia State University

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Course on Logistics & Supply Chain Management with an emphasis on the application of knowledge in business situations through case studies

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Workshop conducted by TISS exclusively for Welingkar students on data analysis using the SPSS tool for research

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Course on Market Research Applications & Consumer Buying Behaviour

Course designed on Sales Management to understand various Sales distribution budgeting & forecasting models

Faculty teaching in FMCG Sector

Name Prof. B. N. Chatterjee Prof. Mangesh Borse Prof. Dr. V. Kumar Prof. Abhinandan Jain Prof. Vimal Shah Prof. Iko Avital Prof. Sandeep Ranade Prof. Ravi Vaidee Prof. Dr. Swapna Pradhan Prof. Victor T. Manickam Organization Welingkar Welingkar Georgia State University IIM Ahmedabad BIDCO Avital Designers The Nielsen Company Welingkar Welingkar Welingkar Designation Senior Associate Dean - Marketing Associate Dean - Marketing Executive Director Faculty - Marketing CEO Founder Director - Client Solutions Faculty - Marketing Faculty - Retail Management Faculty Market Research

FMCG

Round Table

The FMCG Corporate Round Table saw more than more than 50 corporates attending the event. The topic of the discussion ranged from Rural Marketing to Distribution Channels, with the students also getting an opportunity to present their views on topics like Innovative Brand promotion and Cost effective distribution models, to name a few. Key learning's for the students from the Round table were to work hands-on on as many live projects as possible as well as to have an in-depth preparation on their preferred sector.

Round Table - Panel Discussion

Student Projects in
area of FMCG
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To identify and execute various projects to improve productivity in the

company using the Kaizen Methodology. Executed projects in various departments using Kaizen and its various tools like Six Sigma, TOC and following the PDCA Cycle.
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Understanding the marketing activities employed by the top players in

the Hair & Beauty market. Design roadmap, suggest & implement appropriate marketing strategies for Lakme Training Academy and study its impact on the business.
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To create an entire brand strategy for two of BIDCOs focused brands.

Changed the incentive plan for the field force, also created new reports that can be utilized by them.

Companies That
Patronize Us
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Aries Agro Asian Paints

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Goodlass Nerolac GTC Industries

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Nitco Paints Parle Agro Pepsi Philips Electronics

BIDCO Oil Refineries, Kenya

Hindustan Pencils

Blue Star Ltd.

Hindustan Unilever

Britannia Industries

ITC Foods

Pidilite Industries Reckitt Benckiser

Carlsberg

Johnson & Johnson

Coca Cola

Kansai Nerolac

Ruchi Soya

Dabur Glaxo Smith Kline

Lakme Lever Lexi Pens L'oreal

Sapat Group

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Videocon

Glencore India

Godrej Consumer

Nataraj Pencils

Corporate Testimonials
Your student is a very enthusiastic individual, who always wants to do more. He has a passion in the IT field and generally has a good attitude towards work & working with his co-workers. He has a good grasping power and is also ready to view the situation from all the possible angles. No doubt he needs to equip himself with more tools to be ready for the Industrial world.

Jayesh Shah
Spin Knit Pvt. Ltd., Kenya

The intern was enterprising & had an eye for detail. He is also good at negotiation & is good at execution.

Sandeep Sengupta Chief HR Officer, Lakme Lever Pvt Ltd

For more details, contact: Mumbai: Mr. Ramesh Kharwa, e-mail: ramesh.kharwa@welingkar.org, Tel.: 24178300; Extn.: 461, Mobile: 9819648542 < Ms. Lincy Thattil, e-mail: lincy.thattil@welingkar.org, Tel.: 24178300; Extn.: 742, Mobile: 9987220005 Bengaluru: Ms. Shruti Manisha, e-mail: shruti.manisha@welingkar.org, Tel.: 8042678338, Mobile: 9742738017 < Ms. Anuradha Mahesh, e-mail: anuradha.mahesh@welingkar.org, Tel.: 8042678338, Mobile: 9845803594