SWOT Analysis: Strengths: 1.

En cashing on Indian Heritage: ITC WelcomGroup has been en-cashing mainly on the Indian heritage and modeling every possiblething of the hotel in accordance to the dynasty that has most ruled that particular area. Also Indiantourism growing at an exponential rate this could be a great strength. 2. Demand supply gap: Indian hotel industry is currently facing a mismatch between the demand and supply of rooms leadingto higher room rates and occupancy levels.With 95,000 odd rooms in the country, the size of the hotelindustry represents an abysmal figure for India' s size and growth prospects. Though new capacities areexpected to come in the next five years demand will outpace supply in the short to medium term. Weakness: 1. Diversification of business: ITC WelcomGroup and its parent group are both diversified and managing a more diversified isalways a problem when compared to a group under a single banner. It is also a fact that most of the hotelsowned by ITC Welcome group are in collaboration with domestic or international players and in terms of collaboration expansion and other strategies cannot be taken soon Threats: 1. Entry of Starwood Preferred Guest: With Starwood Preferred Guest entering Indian market with all its variants (Hotel line) starting fromLa Meridian, Fi Loft, Westin, Four points, Elements , St Regies and W hotels existence and growth of ITC welcome group would be a question. 2. Existing local brand: Local players that used to do to run nonprofit hotel individually are expanding and are turningthemselves into low cost players of the hospitality business. They have links to the local vehicleassociation for pickup and drop as required. Being established at the local level they are more dynamicand accommodating. When ITC needs us to book hotel rooms in advance of 30 to 45 days these local players provide such facilities on the stop and are normally empty also they being in conscience with thelocal transport systems are eating into market share of Heritage group. Opportunities: 1. Growth in tourism:

Growth in the tourism sector is expanding to a demand of 50,000 rooms in every two to three years.His growth rate is being sustained by ITC be expanding its properties in the areas that is available. Plansof expansion at Mumbai and Delhi is also declared in a press release this year. [] 2. Religious Tourism: Religious tourism forms a large part of interstate tourism and it happens in surges depending on thetime of year and location in consideration. ITC dont address this segment where as many of the local players encash. There seems to be one or no hotels or resort that has been aligned this cause. Many of thelocation like Tirupathi, Visakhapatnam have a few hotels that are not oriented to this cause and at other location like Shiridi, Sabarimalai donot even have a resort that can cater to this tourism. Where as manynonprofit organization like Bharat Sevashram Sangha caters to this tourism. 3. Catering Indian Markets: India being a developing country the amount of people that fly is much smaller portion of people thattravel by road and train. ITC has partnerships [17] with Sabre, Worldspan, Amadeus and Apollo/ Galilio but is not a partner of Indian Railways nor are they partners with the local tourism like state tourism boardof central tourism board to promote their possible sales. Though it has to be taken into consideration thatthese travelers may budget to that equal to that of Heritage group only Strengths Weakness En cashing on Indian Heritage: Diversification of business Demand supply gap Opportunities Growth in tourism Religious Tourism Catering Indian Markets Threats Entry of Starwood Preferred Guest Existing local brand