SALES & MARKETING DEPARTMENT PLANS & STRATEGY

SALES/MARKETING PREVIOUS YEAR REVIEW

2014

The business year 2013 has been a productive one for C2S. The following highlights summarize a brief review of all sales activities over the period Jan-Dec 2013, and the action plans for the new business year: Sales Turnover (Direct Sales) The total turnover generated from direct sales for the year 2013 came to about N365, 036,622. This represents a 35.77% growth as against the N268, 871,163 done in the previous year. There has also been a significant rise in the C2S clients base over the past 12 months most of which were from leads generated at exhibitions at conferences, direct marketing, online marketing and referrals. With a need to capture more potential market (particularly houses of worship and government media houses) and expand its business frontiers, the C2S Sales/Marketing team has added on to its team in order to achieve this objective. CHALLENGES There have been a number of notable challenges in the previous business year including: Logistics and Freight issues resulting in delayed stock dispatch/arrivals from suppliers Non availability of a streamlined and integrated system that captures inventory, sales, and financials (payables and receivables) ERP system required Insufficient trade and promotional materials Inadequate planning of exhibitions owing to late information Insufficient stock for display at exhibitions Inconsistent follow-up on leads

MARKETING STRATEGIES Direct Marketing (Word-of-Mouth Marketing / Personal Selling) Generate more leads from referrals, organized seminars/workshops, and exhibitions, Proper follow-up on leads Bulk SMS, emails, phone calls (cold calls), social networks media (facebook, twitter, linkedin, etc)

SALES & MARKETING DEPARTMENT PLANS & STRATEGY

2014

Conduct routine business visits and meetings to clients / prospects offices to follow up on and close potential deals

Interactive Marketing Bring the C2S Showroom alive and make it more interactive by displaying visual demos of products, hand-on test run of equipment, sectionalizing by brands / categories Design a summarized company profile presentation to be run on an LCD screen at the reception Optimize the available spaces for internal adverts Devise means to generate more traffic at the Showroom

Marketing Communication Mix Plan for exhibitions at major conferences including the Abuja film festival, International short-film festival, Africa Intl film festival, Africast, etc Leverage existing relationships to foster business relations and expand our market share Leverage relationships with media and advert agencies, TV & Radio stations to build and air contents for C2S Advertisement on a barter basis (i.e advert airtime in exchange for equipment purchase)

MARKETS IN FOCUS Government Agencies / Political Platforms Initiate meetings with government media / broadcast agencies / agents NBC, to establish relationships and prospects for deals, projects / contracts Meet with commissioners of information of the various states Massive and aggressive marketing through all existing channels and deployment of trade and promo materials (souvenir, catalogues, company profile in a disk, etc)

SALES & MARKETING DEPARTMENT PLANS & STRATEGY

2014

Generate sales traffic for OB equipment, flyaways and TVU packs which can be readily deployed at political events and rallies against the forth-coming election year.

Houses of Worship Build Packages / Solutions based on scale and budget of targets Review / Assess existing facilities Get the Pan-Nigerian database of Houses of worship, plan marketing visits and generate leads / key decision makers Media / Broadcast Houses Structure and engage in strategic business meetings with KOLs (Key Opinion Leaders) of Broadcast houses including DGs and chairmen of TV Staions. Organize products and technologies enlightenment Seminars and Workshops Aggressive and region-based; Studio in a box, TVU packs, new tech camcorders, etc Sales Strategies Invoice/Quotations Budgetary Give generic models / Code the products

PRODUCTS FOR AGGRESSIVE PUSH Studio in a box TVU Packs Kramer equipment

EXPANSION Opening a liaison office at Abuja Reinforce the Uyo office

SALES & MARKETING DEPARTMENT PLANS & STRATEGY

SALES & MARKETING BUDGET 2014 PROJECTED GROWTH 2014

2014